Effective 1st August 2025
“The Marauder of the Depths.”
The El Diablo is a versatile lipless crankbait designed to effectively target at various depths using multiple retrieval techniques such as: burned quickly over shallow flats, slow-rolled along deeper bottoms, or a yo-yo retrieve. During the fall, it is balanced to swim nose-down which minimises hook fouling and line tangles. Featuring a deep-bellied baitfish profile with a flat head, imitates a tight, rapid wobble on a straight retrieve, emitting strong vibrations that attract fish. Equipped with a multi-frequency internal rattle chamber, the El Diablo produces enticing sounds to draw fish from a distance. The detailed finishes include custom paint jobs, 3D holographic eyes, and molded gill plates, providing a lifelike appearance.
MODEL NO
/ JIGGING
/ JIGGING RUNNING
NEW
“Because
All Fish fall for a Good Trick.”
The Magic Man is a unique lipless crankbait with a rattle chamber that produces rattling noises with varying tone and timbre. The Magic Man’s body shape also produces a nose-down swimming stance with a tight wobble on fast retrieve - can also be burned or crawled. When paused or killed, it produces a shimmying action without spinning or tumbling on the fall, giving it a unique action when yo-yo’d or vertically jigged. These features mean that you won’t be snagging your lure. The super sharp VMC hooks combined with the enticing movement under the water, make this bait extremely desirable for any nearby fish!
Multi-Rattle • 3D Eyes • High Definition Paint Finishes
MODEL NO
E-PVSP12
E-PVSP34
TYPE CASTING / JIGGING CASTING / JIGGING
RUNNING DEPTH
“Troll
The Depths, Land The Trophies.”
The Troll Hunter is a highly specialised trolling lure designed to attract a wide range of fish when targeting those deeper waters. Built for anglers looking to cover a lot of ground while trolling and seeking durability, precision, and effective action. The Troll Hunter has an erratic, lifelike swimming action with an irresistable side-to-side wobble fish can’t resist - a perfect baitfish imitation. Featuring an elongated body with a deep angled bib, allowing it to dive quickly and maintain a consistent depth when trolling, which is essential for targeting fish at varying levels of the water column. Coming in natural baitfish patterns and attractor colours, coupled with the glossy reflective finish, makes this lure more enticing to fish in clear or deep water.
/ TROLLING
/ TROLLING CASTING / TROLLING
“The Louder it Bangs, the Harder they Bite.”
The Cliff Banger is designed to dive quickly into the strike zone and get fish fired-up to bite. Coming in 3 depth sizes to allow you to find the right bait for the job. Engineered with an internal weight transfer system, this lure will produce extremely long casts which is crucial to getting to the maximum running depth out of each crankbait. Perfectly balanced and featuring a rounded bill that produces a wide wobbling action and erratic deflections when they come into contact with cover to trigger aggresive reaction strikes. Built to fish right out of the pack with unique takes on classic and new colours, the Cliff Banger is the bait you need to get down to fish fast.
CASTING / TROLLING CASTING / TROLLING CASTING / TROLLING
“Small Package. Big Bites.”
The Gordito is a compact crankbait design made to deliver exceptional performance in moderately deep waters. Featuring a wide head and tapered tail, it produces a pronounced wobble and aggresive side-to-side hunting action that effectively attracts fish. The lure’s fixed internal weighting system is strategically positioned to facilitate longer and more accurate casts, enabling anglers to cover water efficiently. This chunky crankbait is available in a variety of custom colour patterns allowing you to match the hatch and adjust based on water clarity and light conditions. Engineered to dive to depths of 7 feet and fish near structure with ease, making the Gordito a versatile choice for anglers.
“A
Pop Above The Rest.”
The Poppy McPop Face is a unique and innovative topwater bait with a lot of character designed for targeting fish with its enticing popping action. Featuring a distinctive “McPop Face”, this popper is designed to create a commotion on the surface with its wide cupped mouth which allows it to spit and splash, mimicking the sound and action of prey struggling on top of the water. The plastic body is light but solid - perfect for long distance casts. It also has a sleek profile that can cut through the air efficiently during the cast, maximising wind resistance. These eye-catching colours are meant to attract fish from a distance, expecially in murky waters or low-light conditions.
“A
Soft Tail with Hard Hitting Results...”
The 13 Fishing Shadow Spin is a hybrid lure that combines the subtle finesse of a spybait with the dynamic action of a soft swimbait, making it an excellent choice for targeting wary fish in clear water or pressured environments. Its ability to mimic the subtle movements of prey while providing the visual appeal of a swimbait increases its effectiveness in various fishing scenarios. Featuring a hard bait body for durability and a soft wedgetail paddle that provides lifelike movement, enhancing its appeal to finicky fish. Located at the front, this prop creates enticing vibrations and flash, mimicking the movements of baitfish and attracting predators.
Body with a Soft Wedge Tail Paddle
Spinbait
Perfectly
“Proof that a Little Spin stirs Big Trouble.”
Blurring the lines between several varities of lures, the Spin Walker brings a unique flare to the world of topwater walking baits. The Spin Walker effectively combines a pencil and a buzzbait for a glorious surface disturbance that will surely trigger epic strikes. This lure features a bottom positioned prop and clacker that give off a loud sputter when the bait moves. Fish it on a straight retrieve for a large wake and enticing buzzing action, or a twitch and pause retrieve will give you a brilliant combination of propeller buzz and walk-the-dog action. Equipped with HD Holographic Eyes, Ultra HD Paint Finishes and VMC Treble Hooks - this lure harnesess the power of two types of topwater lures in one for maximum performance. Perfectly Balanced
“Walk
The Dog, Call The Strikes.”
The Navigator is a high-performance topwater pencil bait engineered for explosive strikes with its exceptional “walk-the-dog” action, enticing fish to strike. Its tail-weighted design enhances casting distance and positions the lure optimally during retrieval, facilitating effortless side-to-side movement with a simple twitch and pause technique. Featuring an extra loud multi-rattle sound chamber which emits a range of frequencies that mimic the sound of a distressed baitfish - attracting predators from a distance. The combination of sound, erratic movement, and realistic detailing and finishes makes it a highly effective lure for drawing hungry fish to the surface for that reaction strike.
“Watch
Me Whip.”
The Whipper Snapper features a compact, slender profile with a slightly curved body which enhances its action, giving it a natural presentation when retrieved through the water with minimal resistance. The most distinctive feature of the Whipper Snapper is its erratic, whipping action. When retrieved, it creates a darting side-to-side motion that imitates the unpredictable movements of injured prey. Equipped with a rattle that produces a subtle but noticeable noise which helps attract fish by creating vibrations in the water. This sound can trigger strikes especially where fish are more attracted to noise and vibrations than visual cues. Perfect for fishing in shallows or close to the water surface, the Whipper Snapper won’t let you down.
“Goes Loco with Every Twitch.”
The 13 Fishing Loco Special is a high-performance jerkbait designed to mimic the erratic movements of distressed prey, making it an effective lure for enticing predatory fish. The Loco Special exhibits a sharp, side-to-side darting motion with each jerk of the rod, closely resembling a baitfish in distress. This action is particularly effective in triggering strikes from predatory species. Equipped with a dual ball bearing internal weight transfer system, the lure ensures long and accurate casts. The weights shift to the tail during casting for distance and then move forward to stabilise the lure during retrieval. The 13 Fishing Loco Special is a versatile and effective jerkbait that makes it a valuable addition to any tackle box. Weight Transfer System Increases Casting Distance • 3D Eyes • High Definition Paint Finishes
“Get
Ready For Chaos.”
The Jabber Jaw combines the action of a traditional crankbait and a square bill. The most distinctive feature is its moveable jaw, which creates a unique clacking noise as it hits the metal cheeks - this action mimics the sound and movement of an injured baitfish. Along with the jaw movement, the Jabber Jaw has a natural tight wobble. The integrated rattle and the jaw sound creates a vibration and noise that can be heard by fish especially in murky waters where visbility is low, making this lure an ideal choice in low-light conditions. Whether you’re fishing in clear or murky water, the Jabber Jaw is sure to grab the attention of hungry predators, making it an essential addition to your tackle box.
“Get
Ready For Deeper Chaos.”
The Jabber Jaw combines the action of a traditional crankbait and a square bill. The most distinctive feature is its moveable jaw, which creates a unique clacking noise as it hits the metal cheeks - this action mimics the sound and movement of an injured baitfish. Along with the jaw movement, the Jabber Jaw has a natural tight wobble. The integrated rattle and the jaw sound creates a vibration and noise that can be heard by fish especially in murky waters where visbility is low, making this lure an ideal choice in low-light conditions. Whether you’re fishing in clear or murky water, the Jabber Jaw is sure to grab the attention of hungry predators, making it an essential addition to your tackle box.
“Talks Smack and Gets Smacked.”
The Jabber Shad combines the action of a traditional crankbait. The most distinctive feature is its moveable jaw, which creates a unique clacking noise as it hits the metal cheeks - this action mimics the sound and movement of an injured baitfish. Along with the jaw movement, the Jabber Shad has a natural shad wobble. The integrated rattle and the jaw sound creates a vibration and noise that can be heard by fish especially in murky waters where visbility is low, making this lure an ideal choice in low-light conditions. Whether you’re fishing in clear or murky water, the Jabber Shad is sure to grab the attention of hungry predators, making it an essential addition to your tackle box.
“Fish Don’t Stand A Square Chance.”
The 13 Fishing Scamp is a high-performance squarebill crankbait Available in sizes 1.5 and 2.5, it combines innovative materials with thoughtful design to deliver exceptional action and durability. This advanced bill is thinner, stronger, and more sensitive than traditional options. Its design enhances deflection and produces an erratic hunting action that effectively triggers strikes. The line tie is embedded directly into the carbon bill, allowing vibrations to transmit straight to the angler’s hands for increased sensitivity. Mimicking the float characteristics of old-school balsa baits, the Scamp offers a fast-rising action on the pause, making it highly effective in enticing fish.
Durable ABS Body • Airfoil Carbon Bill with Integrated Line Tie
3D Eyes
High Definition Paint Finishes
MODEL NO
E-SC15
E-SC25 TYPE CASTING / TROLLING CASTING / TROLLING
“Smooth Glides, Explosive Bites.”
The Glidesdale is a premium glide bait designed for anglers who want a lifelike bait profile. The design of this lure creates a natural side-to-side gliding action - with a slightly tapered and subtle curved body ensuring smooth transitions in the retrieve. The body of the Glidesdale shifts with an enticing “S” motion during retrieve , giving it a lifelike movement that is highly attractive to fish hunting for an easy meal. This lure is effective in clear to slightly stained water where the fish are more visual hunters. Built to handle the power of big strikes, the Glidesdale is crafted from strong, durable materials that resist wear and tear. Whether you’re fishing in rocky areas, shallow flats, or anywhere in between - expect big strikes.
“Serving
Up Realism Fish Can’t Refuse.”
The 13 Fishing, The Dine is a meticulously crafted weedless swimbait designed to entice large, cautious fish, particularly in heavy cover. Molded after a real shad, featuring 3D fins, scales, and facial details for a realistic appearance. Incorporates a proprietary hook slot and nose anchors, allowing for secure rigging with a screw-lock style hook, making it ideal for fishing in heavy cover. Equipped with a large paddle tail that produces a tight kicking motion, mimicking the movement of a fleeing baitfish even at slow retrieval speeds. The Dine’s combination of realistic design, weedless rigging, and lifelike action makes it a valuable addition to any angler’s tackle box.
3 Baits Per Pack • Proprietary Hook Slot and Nose Anchors • HD Holographic Eyes • Hand Painted Finishes
13 Fishing Logo Hat
MSRP: $24.95
Classic 13 Fishing Caps with 3D embroidered white 13 Fishing logos on the front. Adjustable snap-back with 13 Fishing “make your own luck” embroidery on the side. One size fits most.
13 Fishing Barra Hat
MSRP: $24.95
Protect your favorite reels from dings, dirt and grime without having to remove them from the rod. Skull Cap Reel Guard is designed to snap into place around the rod. Fits both right and left-handed reels. Constructed of high-impact durable rubber, the Skull Cap Reel Guard will keep your reels protected and reliable for years.
SC-C2-CD
Skull Cap Counter Display 24pcs, 6 each colour
MSRP: $478.80
“Built
For Battle, Forged For The Salt.”
The Concept TX3 is engineered for peak performance in the harshest saltwater environments. Its robust construction and advanced features make it a formidable tool for anglers targeting powerful inshore species. Features include: a heavy-duty aluminium frame offering a lightweight yet exceptionally strong structure, an aluminium drive gear for durability and smooth operation, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, ocean armour 2 protection provides a comprehensive coating with corrosion resistance, and an advanced polymer drag system with up to 18kg of drag. This is one powerful reel.
“Fear No Salt, Fear No Fish.”
The Concept TX2 intruduces advanced materials and technologies for enhanced performance. Building upon its predecessor’s reputation for durability, this reel is ready to excel in the most challenging saltwater conditions. Features include: a heavy-duty aluminium frame offering a lightweight yet exceptionally strong structure, an aluminium drive gear for durability and smooth operation, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, ocean armour 2 protection provides a comprehensive coating with corrosion resistance, and an advanced polymer drag system with up to 9kg of drag.
“When The Drag Screams, The A3 Answers.”
The Concept A3 is a robust low-profile baitcasting reel engineered for anglers targeting large freshwater and saltwater species. Designed with an emphasis on power and durability, this reel can do it all. Features include: a heavy-duty aluminium frame offering a lightweight yet exceptionally strong structure, an aluminium drive gear for durability and smooth operation, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, Ocean Armour 2 protection provides a comprehensive coating with corrosion resistance, and a Bull Dog drag system with up to 18kg of drag. This cutting edge reel is a must for serious anglers.
“Small Frame. Big Game.”
The Concept A2 has an ultra-low palm-fitting design which offers a compact feel while providing 25% more line capacity without increasing the reel’s overall size. Features include: a heavy-duty aluminium frame offering a lightweight yet exceptionally strong structure, an aluminium drive gear for durability and smooth operation, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, ocean Armour 2 protection provides a comprehensive coating with corrosion resistance, and a Bull Dog drag system with up to 11kg of drag. This reel delivers performance and reliability where necessary.
“Orange You Glad You Found A Reel This Unstoppable?”
The Concept ZSLD is a cutting-edge baitcast reel that combines innovative technology with a user-friendly design to enhance your fishing experience. Features include: a SLIDE magnetic cast control system which is positioned for easy thumb access - allowing anglers to adjust casting settings on the fly, a heavy-duty aluminium frame offering a lightweight yet exceptionally strong structure, a Ti-armour aluminium drive gear for durability and smooth operation, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, and an advanced polymer drag system with up to 9kg of drag. A popular choice for anglers seeking performance and reliability.
“Feather
Light. Tournament Tough.”
The Concept C2 is an exceptionally lightweight and robust baitcast reel. Utilising a proprietary cast iron carbon material that offers the strength of metal while remaining 100% corrosion-resistant. Features include: a Ti-armour aluminium drive gear for durability and smooth operation, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, upgraded high spin bearing technology is applied to the bearings that matter which maximises the spin rate of your spool rate offering additional distance, and a Bull Dog drag system with up to 11kg of drag. This reel is a go-to if you’re after a smooth and high-performance reel.
“Not Just a Pretty Green Face.”
The Inception SZ is a versatile choice for anglers as it is a combination of a lightweight design, advanced fatures, and a robust construction. Features include: CZB technology for exceptionally smooth and extended casting distances, a heavy-duty aluminium frame offering a lightweight yet exceptionally strong structure, an aluminium drive gear for durability and smooth operation, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, Ocean Armour 2 protection provides a comprehensive coating with corrosion resistance, and 9kg max drag. This mean green fighting machine is packed with all of the essentials.
“The Inception Of Every Great Catch.”
The Inception is a feature-packed baitcast reel designed to deliver high performance and versatility for anglers of all skill levels. Its lightweight, super low-profile design ensures exceptional comfort during extended periods on the water. Features include: a heavy-duty aluminium frame offering a lightweight yet exceptionally strong structure, an aluminium drive gear for durability and smooth operation, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, Ocean Armour 2 protection provides a comprehensive coating with corrosion resistance, and 9kg max drag. This is the Inception of your best day on the water.
“Something In The Orange...”
The Modus RO2 Radioactive baitcast reel is a feature-rich and budget-friendly option for anglers seeking performance and style. It sports a striking black chassis accented with bright radioactive orange highlights. Features include: an integrated KeepR hook keeper providing convenient storage for hooks, a 6-Way centrifugal braking system offering precise control over casting, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, and an aluminium drive gear for durability and smooth operation. Designed to deliver reliable performance without breaking the bank, the Modus RO2 is a standout choice when seeking quality and performance.
“The Real Dill.”
The Modus RP2 Radioactive Pickle baitcast reel is a feature-rich and budget-friendly option for anglers seeking performance and style. It sports a striking black chassis accented with bright radioactive green highlights. Features include: an integrated KeepR hook keeper providing convenient storage for hooks, a 6-Way centrifugal braking system offering precise control over casting, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, and an aluminium drive gear for durability and smooth operation. Designed to deliver reliable performance without breaking the bank, the Modus RP2 is a standout choice when seeking quality and performance.
“The Corrosion-Proof Assassin.”
The Modus TX2 is engineered specifically for saltwater fishing, earing the “TX” designation through its robust, corrosion-resistant construction. Features include: a 100% corrosion-proof chassis and sealed saltwater-grade bearings, an integrated KeepR hook keeper providing convenient storage for hooks, a 6-Way centrifugal braking system offering precise control over casting, a beetle wing side plate which facilitates easy access for maintenance, arrowhead line guide which enhances line management for improved casting accuracy, an aluminium drive gear for durability and smooth operation, and cork modus handle knobs for a comfortable and secure grip even in wet conditions. Designed to meet the demands on inshore saltwater anglers.
“Strike In Style.”
Introducing the all-new 13 Fishing Code Red Rod range—engineered for precision and performance. Built on a high modulus graphite blank for exceptional sensitivity and power, these rods feature Fuji K guides with Fazlite rings and a reliable Fuji reel seat for seamless casting and durability. The striking satin red finish is matched with comfortable cork and EVA grips, offering style and function. Available in a versatile lineup of spin and baitcast models, the range also includes a compact 4-piece travel series for anglers on the go. The Code Red Rods deliver premium features without compromise.
CASTING
SPINNING
TRAVEL
Specifications subject to change without notice ©2025 Rapala VMC Corporation www.rapala.com.au