Post Show Report 16 & 17 August 2025
New Zealand’s Premium Parenting Event The Baby Show continues to draw thousands of Kiwi parents at one of the most important times in their lives. It’s where families explore hundreds of products and services under one roof, connect with trusted brands, test products they may have only seen online, and gain advice from leading experts—all while sharing the journey with fellow parents. With so many eager to make confident, informed choices for their little ones, the Baby Show helps cut through the overwhelm, providing the clarity, tools, and inspiration families need. In 2025, we brought everything together into one epic annual Baby Show, creating a stronger, more impactful event. This resulted in bigger visitor numbers and an even better experience for both parents and exhibitors. We’re excited to build on this momentum and continue supporting thousands of Kiwi businesses and families with a show that truly delivers.
Thank you for joining us
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Post Show Report 2025
2025 Highlights 3
Post Show Report 2025
Key Stats
7,566
106
TOTAL ATTENDANCE
NUMBER OF EXHIBITORS
8% from 2024
Average Spend Per Visitor
$577
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Post Show Report 2025
4% from 2024
Estimated Total Visitor Spend
$4,365,582
Visitors DAILY ATTENDANCE Saturday
4,153
Sunday
3413
TOTAL
7,566
WHO ATTENDED? 16-24
5%
25-30
25%
31-39
57%
40-54
8%
55-64
4%
65+
1%
30% male
70% female
67
visitors % New to the show
6% increase from 2024
33%
Returning
visitors
Average time spent at show
2.6 hours
Average income
$119,700
88% 90
of visitors purchased
products and or services at the show
visitor % overall satisfaction
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Post Show Report 2024
Visitors
REASON FOR ATTENDING
LOCATION Auckland
95%
Other North Island
5%
WHO ATTENDED? Expectant parent
51%
Parent of a child aged
41%
0–12 months 1–2 years
20% 25% from 2024
74%
To see new products/services
62%
Convenience of having multiple brands/products in one place
56%
To obtain information / research products and services
47%
To obtain samples of products
44%
To buy a particular product/service at the show
30%
To win the grand prize
27%
For a good day out
25%
To see a particular company that was exhibiting
13%
To see talks/seminars/speak to experts
13%
To see particular features/attractions at the show
7%
I am considering exhibiting at the show in the future
2%
Other
3%
3–4 years
4%
5–7 years
3%
8–12 years
3%
13+ years
1%
WHERE VISITORS HEARD ABOUT THE BABY SHOW
Grandparent
6%
Social media
42%
Caregiver
0.5%
Word of mouth
19%
Childcare worker
0.5%
Billboards
8%
Baby Show e-Newsletter
7%
5%
Online Ad
5%
EventFinda
2%
Exhibitor communication
2%
Other
10%
Other
6
10%
To purchase show specials
Post Show Report 2024
1%
Visitors Experience
The Baby Show is a must visit to get a view into parenthood. Great to get a better understanding of all the products and services that could support your journey.
“
“
“The Baby Show is a great experience for new parents and those who already have children. This was my second time going to the show but as an existing parent. The experience was just as helpful and worth it. I got information from a couple of shows and then the staff at the stands are always helpful. Highly recommend for parents to go if they can!”
“I had the absolute pleasure of attending a baby show last week, and it was such a heartwarming and memorable experience. The Baby Show was beautifully organized—from the decorations to the games, everything was done with so much love and attention to detail. The atmosphere was full of joy, laughter, and celebration as family and friends came together to show support and excitement for the new arrival.” “A great show especially for expectant mums and support people (grandparents). Lots of really positive people with tremendous knowledge”
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Post Show Report 2024
Exhibitors
106
EXHIBITORS
91
exhibitors were % of satisfied with the quality of visitors to their stand 28% increase from 2024
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Post Show Report 2024
WHY DID THEY EXHIBIT? To increase company/brand awareness
88.5%
To make sales at the event
50%
To reach a new target market
19%
Networking
15%
To increase data for future marketing
15%
To launch a new product
11.5%
To build a pipeline of sales
11.5%
To find a distributor/partner
4%
Other
4%
Exhibitors Experience The Baby Show was a really great opportunity for us to increase brand and product awareness among our target market, and to have the ability to be face to face to communicate our key messages/points of difference and gain valuable insights.
“
“
“The Baby Show team communication leading up to the event makes the whole process seamless and support on the day is fantastic.”
“Love the atmosphere, space created, functions and the advertising by the Baby Show organizers & staffs, they really put in lots of efforts in making the event a successful and meaningful one for both the exhibitors and visitors. We feel really comfortable. Happy to be in as one of the exhibitor and look forward to 2026 with more sparks and adventure together.”
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Post Show Report 2025
Marketing The Baby Show was supported by a comprehensive marketing campaign utilizing multiple channels.
Rate Card Value $295,000
Website
From 1 July - 30 August 2025 Our website, babyshow.co.nz had 42,000 unique users visit the site, which resulted in over 104,000 page views. 45% increase from 2024
Enewsletters
Total of 333,198 emails sent out to visitor database. .
Social
Paid ads Reach: 1.4M 64% increase from 2024 Impressions: 4.65M 94% increase from 2024 Organic social 74 posts across TikTok and Instagram totalling 2.3M views.
Social
EDM
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Post Show Report 2025
Google ads
Impressions: 321,427 – 1,500% increase on 2024 Clicks: 12,434 – 37% increase on 2024
NZ Herald banners
Advertising and PR highlights
- 25 digital billboards across Auckland - Digital ads across NZH & Stuff online with 2,786,760 impressions - Digital screens across 22 Warehouse stores in Auckland - 168 radio ads across 6 stations - 21,000 flyers distributed - 100 street corflutes across Auckland - Live cross on Breakfast TV on Friday morning - Articles in the Herald and Sunday Star Times - 30+ media bags to local influencers and media - 2,000 free tickets were given away with Chemist Warehouse Bundle of Joy boxes.
Stuff digital advertising
Website
Outdoor advertising
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Post Show Report 2025
Baby Show flyers
The Warehouse stores
Interested in exhibiting
22 & 23 August 2026 Auckland Showgrounds
Please get in touch with our team: Selena Edwards Event Manager t. +64 9 976 8370 m. +64 21 084 78810 e. Selena@babyshow.co.nz
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