SEBA 2022 Prospectus

RISE UP PROSPEC TUS

RISE UP

MESSAGE FROM YAYASAN USAHAWAN MAL AYSIA FOUNDER Nitesh Malani

It gives me immense pleasure to extend my heartfelt appreciation to our partners, past honourees, sponsors, and the SME and Entrepreneurs Business Awards (SEBA) team, all of whom work tirelessly behind the scenes to ensure the accomplishment of SEBA. As the SME and Entrepreneurs Business Award founder, I believe that this platform is essential for SMEs and Entrepreneurs to exhibit their achievements and capabilities in today's fast-paced, competitive business climate.

SEBA was established in 2016 to recognise Malaysian entrepreneurs, SMEs, and conglomerates whose dedication to their professional or personal endeavours has resulted in exceptional achievements in significant contributions to the progress and welfare of the community at large and the advancement of their respective areas of expertise.

By the Ministry of Entrepreneur Development and Cooperatives (MEDAC) 's mission and vision, SEBA seeks to create a platform for Malaysian entrepreneurs to

celebrate their emergence as a superior entrepreneurial country that is prosperous and honourable.

I am delighted to announce that the 7th SEBA and two more editions, the Northern Edition and the Southern Edition, will occur in 2022.

With these two new editions, we aim to recognise and honour Northern and Southern entrepreneurs who have excelled in their respective regions to push them to the next level: the national level. Yayasan Usahawan Malaysia is proud to be paving the way for empowering entrepreneurs and enterprises.

The emergence of COVID-19 strains, along with economic uncertainty, created significant financial woes.

Over the last two years, entrepreneurs and businesses have suffered immensely. We aim to recognise all of their "Rising Up" initiatives despite the adversities presented to them. As a result of the pandemic, entrepreneurs have faced unprecedented challenges. Nonetheless, they

persisted and have now reached the pinnacle of their vocations. The pandemic has altered the economic system.

These entrepreneurs have endured various challenges and setbacks, and they must rise up and come back to propel their businesses to new heights.

Through Yayasan Usahawan Malaysia, we are honoured to be that propellant in encouraging entrepreneurship and businesses. With companies today becoming fixated on a fast-paced environment and sometimes neglecting self-development, we at SEBA attempt to create a semblance of that balance and contribute to achieving it.

New and unforeseen scenarios will arise in the future, but these entrepreneurs must not allow these obstacles to stop them from moving forward but instead constantly persevere to greater heights.

In the words of Steve Jobs, "I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance."

RISE UP

ABOUT YAYASAN USAHAWAN MAL AYSIA

Yayasan Usahawan Malaysia is a non-government organisation that thrives on the frontier of gathering, creating, and developing sustainable companies with solid entrepreneurship traits.

Our organisation builds credibility on serving as a platform that supports the development of these companies because the programmes that we offer are tailored with their best interests in mind to ensure that they can achieve their goals while sustaining core values.

Our concentrated efforts to bridge the gap for companies, whether they are long-established, highly successful, or new start-ups, serve as an instrument to promote healthy competition and positive collaboration that pushes these companies forward. We believe in setting stringent standards of quality and empowerment in alignment with our mission to spur growth by nurturing the entrepreneurial spirit.

At Yayasan Usahawan Malaysia, we genuinely

believe that we can enable entrepreneurial businesses to express their creativity as leading change. We inspire business owners to pursue their interests, take chances, and create, organise, and manage market-driven, customer-centric companies that survive in a continuously changing and competitive global economy. Our vision is to enable the brightest pioneers, innovators, leaders, and inventors to realise their aspirations of making Malaysia the next Entrepreneur Hub in Asia.

THE BOARD OF ADVISORS

Nitesh Malani

PPN

Founder, Yayasan Usahawan Malaysia, MyPreneurship

Lyndia Wong Organising Chairperson SEBA 2022

YBhg. Dato’ Suriani Binti Dato’ Ahmad

Kamarul A Muhamed

Secretary General Ministary of Entrepreneur Development & Cooperatives

Founder and CEO of Aerodyne Group

YBhg. Datuk Irwin SW Cheong

YBhg. Dato’ David Gurupatham

YBhg. Dato’ Lee Chung Han

Co-Founder of Industries Unite

DGK Advocates & Solicitors Advisor YUM, MyPreneurship

Chairman Guardian Group

Tom Wong Chief Executive Officer Cheng & Co.

Zhariff Afandi Malaysian Youth Icon & International Motivator

Because Success Matters - Now in its 7 edition, the SME and Entrepreneurs Business Awards 2022 was set up as an initiative to not only Recognise Malaysia’s outstanding entrepreneurs and enterprises, it seeks to uncover growing talents and upcoming companies that are transforming the face of industries.

If you do build a great experience, customer tell each other about that.

Word of mouth is powerful - Jeff Bezos, CEO, Amazon.com

RISE UP

RISE UP SEBA is an annual initiative organised by Yayasan Usahawan Malaysia that recognises and honours exemplary South East Asian small and medium-sized enterprises (SMEs), firms, and entrepreneurs who are constantly developing and innovating to make society a better place.

SEBA aims to provide these entrepreneurs and businesses with the platform for recognition, networking, and continuous growth during and post-awards gala dinner.

The award recognises

exceptional companies that excel in their respective fields in business strategies, growth metrics, and best practices.

For the past six editions of SEBA, it has been held in Kuala Lumpur as one comprehensive awards gala, featuring the best of the best awardees and nominees from different business industries from Klang Valley. For 2022, SEBA begins to expand by featuring two different editions, Northern Edition and Southern Edition. The Northern edition will feature entrepreneurs from Kedah,

Pulau Pinang, Perlis, and Perak, while the Southern edition will celebrate entrepreneurs from Johor, Melaka, Negeri Sembilan.

The purpose of expanding SEBA outside of Kuala Lumpur is because we believe there are many entrepreneurs with stellar performances but are not known outside of their regions. With this platform, SEBA aims to recognise and showcase these talents and subsequently bring them to the next level; the national level.

THE BENEFITS The reason for expanding SEBA beyond Kuala Lumpur is that we believe many entrepreneurs thrive but go unrecognised outside of their respective regions. The SEBA platform attempts to identify and recognise extraordinary talent. Following that, SEBA intends to take these remarkable talents to the next level, beyond their regions; the national level.

After discovering these enterprises, SEBA hopes to provide a platform hub where businesses and entrepreneurs may engage, communicate, and share their ideas and experiences with the general public. Northern entrepreneurs who are not well recognised beyond their region can use this to broaden their target market.

NORTHERN EDITION PENANG MARCH 2022

CENTRAL GRAND KUALA LUMPUR NOVEMBER 2022

SOUTHERN EDITION JOHOR BAHRU AUGUST 2022

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WHY NORTHERN EDITION?

WHY SOUTHERN EDITION?

The previous six editions of SEBA have been hosted in Kuala Lumpur as a single comprehensive awards gala, presenting the best of the best winners and nominations from various business industries in Klang Valley.

SEBA has chosen Johor Bahru as the location for the Southern Edition, in addition to the Northern Edition and the Kuala Lumpur Grand Gala. The Southern Edition features entrepreneurs and businesses from Johor, Melaka, and Negeri Sembilan.

SEBA begins to expand in 2022 with two different editions, Northern Edition and Southern Edition. The Northern edition will honour entrepreneurs from Kedah, Pulau Pinang, Perlis, and Perak, while the Southern edition will honour entrepreneurs from Johor, Melaka, and Negeri Sembilan.

The rationale for expanding SEBA beyond Kuala Lumpur is that we believe many entrepreneurs have excelled but are under-recognised outside of their regions.

SEBA's platform aims to identify and showcase these talents and bring them to the next level, the national level.

SEBA strives to support the state government's efforts to foster creative entrepreneurship as part of the Penang economy's development, following the Penang2030 vision. In the vision, the state government hopes to establish a platform that will connect entrepreneurs looking for a break with enterprises in need of creative youth and novel solutions to contribute to the future ecosystem.

The Northern region is made up of states with a plethora of resources that allow them to create many high-quality entrepreneurs that are successful in their field. SEBA seeks to recognise and elevate these businesses prospering in that region that fosters creative industries and niche business services.

Owing to the loss of Singaporean visitors due to border closure, countless movement control orders, and economic stagnation, Covid-19 had a significant impact on the Southern region's economy. While the rest of Malaysia remained deafeningly silent on the issue of travel restrictions and business closures, border closures hit Johor especially hard, given the state's long-standing economic links with its southern neighbour.

SEBA strives to honour and nurture these southern entrepreneurs and businesses in support of Iskandar Malaysia's aspiration of becoming "A Strong and Sustainable Metropolis of International Standing" by 2025.

They have successfully conquered the pandemic crisis and reached a professional milestone, and we want to equip them with a platform that will continue to propel them ahead.

The Southern area is made up of states that are rich in tourism pearls, allowing them to produce a large number of high-quality entrepreneurs that are successful in their fields. SEBA wants to recognise and elevate these thriving enterprises in a region that encourages innovative and different business industries.

SEBA GR AND GAL A The SME and Entrepreneurs Business Awards (SEBA) was established in 2016 with the aim of recognising the crème de la crème of Malaysian SMEs and entrepreneurs ac ross a wide range of industries.

It has been a captivating journey in which SEBA has been able to discern Malaysian entrepreneurs, SMEs, and conglomerates whose dedication to their professional or life endeavours has resulted in exceptional achievements in the form of significant contributions to the progress and/or welfare of the community at large, as well as to the advancement of their respective fields of endeavour.

With the passage of time and the continual need to adapt and develop, SEBA strives to be innovative in nurturing and providing the platform and recognition to the awardee each year by leveraging the SEBA branding

and media outreach expertise. The 7th edition of SEBA is exceptionally special this year, with the addition of Northern and Southern editions, in which it aspires to unearth and honour successful entrepreneurs from regions outside Malaysia's capital, Kuala Lumpur. Together, these editions formed a solid representation of the pinnacle of success.

Following the Northern and Southern editions, entrepreneurs and enterprises will have the opportunity to attend our most-awaited and grandiose awards gala, the Central SEBA: RISE UP Gala in Kuala Lumpur.

SEBA strives to be a continuous propeller in assisting entrepreneurs and businesses to grow and reach greater heights in their business expertise and ultimately fostering the Malaysian economy to be the next Entrepreneur Hub.

RISE UP

AWARDS PROCESS Nomination Entry Submit nominations with complete supporting materials and financial documents need to be vetted by Preliminary Vetting Committee across various qualitative and quantitative criteria to validate eligibility, financial strength, individual and corporate achievements, depending on award category. Financial Assessment Rating by appointed financial auditors which may include further interviews with nominees’ administrative and financial teams.

Auditing Process On-Site Audit Inspection and Interview with entrepreneur/company management to uncover leadership caliber and validate long term sustainability rating, a proprietary benchmark created by MyPreneurship and SME and Entrepreneurs Business Awards.

Interview Questions will be prepared by internal team for nominee. The arrangement of the Interview will be set and determined by the internal team to the nominee.

Results An appointed board of advisory will vet through finalised entries and submit their recommendations for the selection of winning recipients and recommended award categories. Final Verification Round by Award Committee and Jury. Confirmation letters are sent out to awardees.

THE BENEFITS OF JOINING SEBA 2022 INTERNAL BENEFITS

EXTERNAL BENEFITS

Tactical Growth

Community Visibility

Staff Motivation

Brand Differentiation

Branding Strategy

Customer Confidence

Intrinsic Verification

Networking Opportunities

Leadership Endorsement

Industry Recognition

ENTREPRENEURS SME ENTREPRENUER ENTREPRISE

INDUSTRY CATEGORIES

MEDIA & CREATIVE

IT & TECHNOLOGY

AGRICULTURE & FARMING

FASHION

HEALTH & BEAUTY

AUTOMOTIVE & TRANSPORTATION

BANKING & FINANCE

BUSINESS SERVICES

EDUCATION

INDUSTRIAL & MANUFRACTURING

ENERGY, OIL & GAS

FOOD & BEVERAGES

HOSPITALITY

PROPERTY & CONSTRUCTION

RETAIL & WHOLESALE

PUBLIC & PRIVATE SERVICES

MEDICAL SERVICES

GREEN INDUSTRY

CONSUMER PRODUCTS

TELECOMMUNICATIONS

RISE UP

ENTREPRENEUR AWARDS RECIPIENTS ENTREPRENEUR OF THE YEAR

2021 Dato' Sri Hajah Siti Nurhaliza Binti Tarudin

2020 Kamarul A Muhamed

2019 Dato' Seri Ivan Tan

2018 Joel Noeh Eu-Jin

2017/2018 Anthony Tan

WINNING ENTREPRENEUR 2021

WINNING ENTREPRENEUR 2020

WINNING ENTREPRENEUR 2019

WINNING ENTREPRENEUR 2018

WINNING ENTREPRENEUR PREMIER EDITION 2017/2018

WINNING ENTREPRENEUR MALAYSIA EDITION 2017

2017 Patrick Grove

PAST AWARDS EDITION

SEBA 2021 Awards Gala Dinner 9th December 2021 @ Shangri-LaKuala Lumpur

SEBA Go Grand Airways Awards Gala Dinner 25th March 2020 @ Grand Hyatt Kuala Lumpur

Amazon Edition 2019 Award Ceremony & Gala Dinner 8th November 2019 @ Palace of The Golden Horses

2018 Award Ceremony & Gala Dinner 13th November 2018 @ Palace of The Golden Horses

Premier Edition 2017/2018 Award Ceremony & Gala Dinner 17th October 2017 @ The Majestic Hotel Kuala Lumpur

Malaysia Edition 2017 Award Ceremony & Gala Dinner 19th January 2017 @ JW Marriot Hotel Kuala Lumpur

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PAST AWARDEES 2021

2020

2019

2018

2017 / 2018

2017

MEDIA COVER AGE

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MEDIA COVER AGE

MEDIA COVER AGE

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SPONSORS AND PARTNERS 2021 Supported by

Event Organiser

Event Curator

Official Auditor

Official Partner

Healthcare Partner

Activation Partner

Venue Partner

Collaborative Partners

Associate Partners

2020 Supported by

Brand Curator

Event Organiser

Event Curator

Official Auditor

Media Partner

Our Associate Partner

Collaborative Partners

2019 Supported by

Venue Partner

Official Auditor

2018 Official Credit Reporting Agency

Our Associate Partners

Supported by

Official Auditor

Venue Partner

Official Credit Reporting Agency

Our Associate Partners

2017 Collaborative Partners

Our Official Training & Knowledge Partners

Media Partner

Collaborative Partners

Media Partner

Online Media Partner

2017 / 2018 Main Sponsor

Official Business Newspaper

Supported by

Official Entrepreneur Media Partner

2017 Official Auditor & Credit Bureau

Official Transport Partner

Supported by

Official Business Newspaper

Official Auditor & Credit Bureau

Official Entrepreneur Media Partner

Official Business Search Partner

Official Transport Partner

RISE UP NORTHERN EDITION

Get one step closer to validating your business when you nominate your brand for the SEBA Awards

www.seba.asia