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PCD stands for Propaganda-Cum-Distribution. It is a business model where a pharmaceutical company authorizes individuals or distributors to sell its products using the company’s brand name and support.
Franchise partners get exclusive marketing and distribution rights in their area.
No high-level investment or large infrastructure is needed.
Ideal for entrepreneurs, medical representatives, or small wholesalers entering the pharma sector.




Low initial investment
Monopoly rights (area-wise distribution)
High margins & ROI
Promotional support from company
Wide range of ophthalmic products


Antibiotic
Anti-allergic eye drops
Anti-inflammatory eye drops
Antiglaucoma solutions
Monopoly rights
Free marketing tools (visual aids,
MR bags, brochures)
Timely product delivery
Attractive packaging
Regular product updates


https://xenonpharma.com/