MAISON XLS - MARKETING

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Editorial

DESIGNING FROM EMOTION TO STRUCTURE Architecture begins with an emotion before it becomes a line.

Maison XLS builds bridges between disciplines — from concept to landscape, from sketch to material, from idea to atmosphere.

Art Direction is not decoration.

It is the orchestration of intentions: light, rhythm, texture, volume, silence.

With architects, designers, artisans, we build a shared language — precise, poetic, rooted in craft and structure.

This edition is dedicated to those who shape, think, and question.

A dialogue between peers.

— Xavier LOUP

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Narration Palette Architecture Story first. Function second. Form third

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Atmospheres & Materiality: Soft contrasts, mineral palettes, natural textures.

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Landscape as Structure: Water lines, retaining walls, native species, shaded corridors.

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Maison XLS A rt Direction as a Method

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Case Study Balian An exercise in coherence between architecture & landscape.

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A JAMES BOND ENTRANCE Secret, James Bond-Style underground access discreetly hidden within the landscape, offering a dramatic yet silent arrival.

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ERIC CHAVOIX – Architecture as Emotion “It’s not about style. It’s about coherence.”

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Collaborations Dialog ue & Creative Voices “True luxury is intimacy shared” Over the years, architect Éric Chavoix and art director Xavier LOUP have developed a dialogue that goes beyond collaboration a shared language of proportion, emotion, and silence. Together, they shape destinations where architecture, interior, and landscape merge into one living composition. From the Indian Ocean to Southeast Asia, their projects explore a new dimension of hospitality: one where luxury becomes the art of intimacy shared.

Q: “True Luxury is Intimacy Shared” what does this phrase mean to you both?

Q: Your collaboration in Bali seems to embody this balance perfectly. Can you tell us more?

Éric: For me, it’s about coherence and restraint. Luxury is no longer about excess it’s about harmony between space, material, and atmosphere. When architecture becomes quiet, emotion takes the lead.

Xavier: I see it as a question of rhythm. True intimacy comes from balance between what you see and what you feel. When architecture, landscape, and art direction speak the same language, the guest feels a natural connection to the place. It’s not about being impressed; it’s about belonging.

Xavier: Bali is a special story. We designed a private boutique hotel, a 5 000 m² retreat nested within six hectares of landscape. From the start, we wanted the site to lead. The architecture is suspended between rice fields and sea, structured around silence, wind, and reflection.

Q: How does this vision translate into your collaboration?

Xavier: Our work together is a conversation of scales. Éric sets the architectural structure, the frame, the order and I bring the emotional layer through material, light, and landscape. The aim is to create a choreography between architecture and nature, where everything breathes at the same tempo. Éric: Exactly. Xavier’s presence brings fluidity. He connects what stands and what grows, what’s built and what’s living. In every project we share, the boundary between interior and exterior disappears replaced by continuity, by emotion.

Q: Let’s talk about your recent projects.

How does this philosophy come to life in the places you design?

Eric : In Namibia, we’re developing a network of boutque lodges forming a continuous journey each one unique, yet all part of the same story. The architecture responds to the landscape, not the other way around.

Xavie : And in Réunion Island, the design starts with the terrain itself. The landscape gives the rhythm; architecture follows. We imagine experiences where travelers move through layers of emotion from raw nature to refined comfort, always guided by the spirit of the place.

Eric: It’s a choreography of movement and pause of solitude and gathering. That’s where intimacy begins.

Éric: It’s a place where architecture disappears to let the atmosphere take over. You walk from terraces to pools to gardens without noticing transitions.

Everything is fluid, like a slow breath.

Xavier : Exactly. Our goal was to design a house of hospitality, where intimacy is shared, not displayed.

The guest becomes part of the landscape, not a spectator.

Q: You both often speak about time as a material. How does it influence your creative process? Éric : Time gives depth. A space should feel as if it has alwys existed, even when newly built. That’s the real challenge.

Xavier: And time connects everything, the growth of plants, the aging of materials, the way light changes throughout the day. It’s in these transitions that emotion lives. We design not just for the present, but for the life a place will slowly reveal.

Q: So, in your eyes, what defines true luxury today? Éric: For me, it’s silence, the ability for a space to calm the mind.

Xavier: For me, it’s sincerity, when every element, from the architecture to the scent of wood, feels authentic.

Both: In the end, true luxury is intimacy shared the dialogue between man, place, and time.

-STEPHANIE DELACROIX

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Poetic watercolors VIP Sunset Lounge shaping landscape atmosphere 12 |

Watercolor illustrations express landscape integration, atmosphere, and architectural harmony with nature.

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Paris Project AI The Visionary Garden Where Imagination Shapes the Future Atmosphere At Maison XLS, technology is not substitute for creativity, but language to amplify it, a new brush

to shape ideas, explore possibilities, and translate imagination into form.

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When Technology Becomes a Brush for Emotion At Maison XLS, technology is not a spectacle it is a quiet companion.

A new brush that helps us explore atmospheres, test emotions, and reveal how a place may one day feel.

Generative tools do not replace our craft; they extend it.

They allow us to sketch faster than the hand, wander beyond the limits of material constraints, and open unexpected paths of exploration

always guided by the same essence: nature, serenity, and the art of living well.

These images are not predictions.

They are invitations gentle glimpses into possible worlds.

They sharpen our storytelling, help us refine a mood, and shape the early poetry of a project long before it becomes architecture.

When Technology Becomes a Brush for Dreams

Here, imagination leads.

Technology simply listens.

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OLIVIER LEMPEREUR – Dialogue & Resonance “Vision, depth, and poetry - that is Xavier.” - IKA A twenty-year friendship rooted in shared values and a quiet pursuit of beauty.

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Collaborations Dialog ue & Creative Voices

“Some journeys reconnect when guided by the same light trust, time, and creation.”

Q: Do you remember when you first heard about Xavier Loup?

Q: How do these new environments influence your creative process?

Yes, it goes back more than two decades. At the time, Xavier was this young, passionate landscape architect in Paris, already known for his sensitivity and his sense of composition. We shared mutual respect long before our first collaboration; we were both orbiting the same creative universe, curious about each other’s work.

In Paris or Brussels, our dialogue with space was intellectual. Here, it’s sensory. The tropics teach humility you design with the climate, not against it. The textures, the shadows, the air itself become part of the architecture. I believe that’s also what Xavier has found in Asia, this idea that design begins where you start listening.

Q: What first caught your attention in his approach?

His drawings. There’s something instinctive in them, a balance between architecture and poetry. You could sense how he saw nature not as a setting, but as a living material, as essential to the project as light or space itself.

Q: How did you finally start working together?

It happened naturally, almost by coincidence. A dinner with friends, an exchange of ideas and we both felt it was time to stop just admiring each other’s work from afar. Collaboration followed, and so did friendship.

We’ve shared several creative journeys since then, each one built on trust, dialogue, and a shared sense of purpose.

Q: What remains constant between you, after so many years and continents apart?

A shared philosophy. We both believe that great projects are built on relationships with people, materials, and time. Distance changes nothing when the values stay aligned.

Q: If you had to describe Xavier Loup in one sentence?

A man of vision and depth, someone who builds bridges between cultures, materials, and souls. His architecture has a quiet strength, and behind it, there’s always poetry. - STEPHANIE DELACROIX

Q: Xavier moved his office to Asia, and you recently opened your new studio in SaintBarthélémy. Do you see parallels between these two directions?

Absolutely. There’s a similar rhythm in both choices an urge to reconnect with nature, to slow down, to rediscover authenticity. Saint-Barth, like Asia, is a place where architecture breathes with the landscape. It’s about light, material, and silence. Opening the studio there was not about expansion, but about essence a return to the roots of emotion in design.

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Handcrafted architectural maquette expressing scale, atmosphere, and spatial harmony.

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Crafted scale model expressing architectural intent |21

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Komodo Project Restaurant & Villa The Villa & Restaurant as a sweet es- Landscape integrated into circulation cape for a daily agenda. with floating facilies.

Orientation : Menjaga Bay where the sunset ends the day.

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Villa with 4 bedrooms : Japanese modern facade with touch of the wood and stone.

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The close up look of villa 4 bedrooms : The balcony of the building facing the vegetation of the hill.

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The close up look of the restaurant : The restaurant facing the sea and west sunset.

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Atmosphere • Architecture • Landscape Maison XLS transforms cultural vision into spaces that feel lived, emotional, and timeless — uniting architecture, landscape, and artistic direction into a coherent spatial narrative.

Narrative & Concept Defining the story, mood, and emotional DNA of each destination.

Our Expertise-Maison XLS

Art Direction & Architecture Crafting atmospheres through materiality, proportions, and architectural coherence.

light,

Landscape & Masterplanning Shaping identity through nature — from masterplans to gardens, creating seamless indoor–outdoor dialogue.

Guest Experience Design Designing how a place is felt and lived, from sensory cues to emotional flow.

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Studios & Contacts Singapore — Bali — Hanoi Welcome@maisonxls.com

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INTERNATIONAL COLLABORATIONS - ARCHITECTS & DESIGNERS Boiffils Hospitality / Retail — EmQuartier Bangkok Bruno Erpicum Résidentiel — Belgique Charles Zana Résidentiel — France & Sardaigne Christian Liaigre Résidentiel — France Daniel Bismut Résidentiel — Los Angeles Eric Chavoix Hospitality / Villas — France — Bali François Schmidt Résidentiel — France Hélène Guillon-Lempereur Résidentiel — Saint-Barthélemy Jacques Van Haren Résidentiel — Belgique Jean-Marie Massaud Design / Scénographie — Maison & Objet Jean-Philippe Nuel Hospitality — France Joseph Karam Résidentiel — Beyrouth Kelly Hoppen Résidentiel — Londres Lemmi Tan Tik Lam Villas / Hospitality — Bali

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Marc Corbiau Résidentiel — Belgique Miguel Cancio Restaurant / Nightlife — Bâoli Cannes Noé Duchaufour-Lawrance Restaurant — Maya Bay, Monaco Olivier Dwek Résidentiel — Belgique Olivier Lempereur Résidentiel — France, Belgique Paola Navone Direction artistique — Maison & Objet Patricia Urquiola Hospitality / Design — Mandarin Oriental Barcelona Philippe Barles Résidentiel — France Philippe Starck Hospitality — JW Marriott Singapore Reda Amalou — AW2 Hospitality — Maroc Sarah Lavoine Résidentiel — France Stéphane Parmentier Corporate & résidentiel — Orange HQ & Maurice Sybille de Margerie Hospitality & résidentiel — Sofitel Amsterdam Vincent Van Duysen Direction artistique — Maison & Objet

HOSPITALITY & RESIDENTIAL REFERENCES EUROPE

Master plan

Park Hyatt Paris-Vendôme

Singapore — 2015 — Landscape Architect — Rooftop & outdoor a

Paris, France — 2019 — Landscape Architect — Patio Balthazar Hôtel & Spa — MGallery Rennes, France — 2014 — Landscape Architect — Patio, Rooftop, Façade Grand Hôtel La Cloche — MGallery Dijon, France — 2014–2015 — Landscape Architect — Garden Novotel Paris Les Halles

JW Marriott South Beach

EmQuartier Mall Bangkok, Thailand — 2015 — Landscape Architect — Outdoor gardens Metis Restaurant Bali, Indonesia — 2015 — Landscape Architect — Garden AFRICA & MIDDLE EAST

Paris, France — 2014 — Landscape Architect — Garden patio The Peninsula Paris

Chedi Tamuda Bay

Paris, France — 2014 — Landscape Architect — Rooftop

Tamuda Bay, Morocco — 2016 — Landscape Architect — Master plan

Plaza Athénée — Alain Ducasse & Le Bar Paris, France — 2013–2014 — Landscape Architect — Garden patio

Private Residence — Bahrain Bahrain — 2013 — Art Director & Landscape Architect

InterContinental Marseille — Hôtel Dieu

Les Terres M’Barka

Marseille, France — 2013 — Landscape Architect

Marrakech, Morocco — 2009 — Landscape Architect — Garden

Le Nouveau France — Paquebot France — 2012 — Landscape Architect — Exterior decks & gardens Conservatorium Hotel Amsterdam, NL — 2012 — Landscape Architect — Lobby garden galler y Shangri-La Hotel Paris Paris, France — 2010 — Landscape Architect — Rooftop suites Sofitel Legend The Grand Amsterdam, NL — 2008–2009 — Landscape Architect — Garden Mandarin Oriental Barcelona Barcelona, Spain — 2008 — Landscape Architect — Garden ASIA The One Estate — PT PMA Exensia Indonesia — 2025 — Ar t Director & Landscape Architect Ashta Group — Komodo Island Komodo Island, Indonesia — 2022–2024 — Ar t Director — Hotels & Private Residences Padma Hotel Group — Jardin Atlas Semarang, Indonesia — 2019–2022 — Ar t Director & Landscape Architect — Restaurant Shangri-La Hong Kong — 2019 — Landscape Architect — Rooftop Kayumanis Beach Club — Uluwatu Uluwatu, Indonesia — 2018–2020 — Ar t Director & Landscape Architect — All venues The Oberoi New Delhi, India — 2018 — Landscape Architect — Garden Intiland Grande Surabaya, Indonesia — 2017 — Landscape Architect —

Beldi Country Club Marrakech, Morocco — 2006 — Landscape Architect — Garden Dubai Golf City Dubai, UAE — 2005 — Landscape Architect — Master plan & showcase Le Méridien N’Fis Marrakech, Morocco — 2000 — Landscape Architect — Garden UNITED STATES Hyatt Regency Palm Springs Palm Springs, USA — 2009 — Landscape Architect — Garden & pool area Regent / ex-Loews Santa Monica, USA — 2010 — Landscape Architect — Garden Fairmont Miramar Santa Monica, USA — 2002–2003 — Landscape Architect — Garden EVENTS & SCENOGRAPHY Maison & Objet — Outdoor Art Direction Paris, France — 2007–2014 — Garden & VIP Club Concept VinExpo — Champagne Deutz & Veuve Clicquot Bordeaux, France — 2006–2010 — Scenography — Landscape & Brand environments L’Art du Jardin — Elle Magazine / Veuve Clicquot / Kenzo Paris, France — 2000–2004 — Garden & Brand scenography

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