What is CRM Software?

CRM software simply stands for ‘Customer Relationship Management system’, a kind of software that lets businesses manage, organise and track their relationships with customers.

It helps you store customer data such as user behaviour, purchase records, how long a customer has been associated with you, notes on sales interactions and so on. You can use this data to optimise your marketing and sales processes and enhance customer service across your company.

According to Bryan Philips who is the head of marketing at In Motion Marketing, CRM is a group of technology, tools, and techniques used to help marketing and sales professionals understand their customers in a great way.

This technology works by monitoring the actions and behaviour of your potential or current customers through your business’s social media channels, website, and/or email marketing campaigns which guide the customer through the buying funnel or sales by shooting a triggered email or alerting a representative.

Golden Takeaway: CRM software is used to manage, store, and organise data related to your business’s relationships with customers.