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Walmart is the largest retailer in the world by revenue, and they are not slowing down anytime soon.
As of 2019, Walmart has been in business for over 50 years and continues evolving. Walmart has always been ahead of the technological curve, from its website to its mobile apps.
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They have also made strides in social media, creating an Instagram account in 2013 and launching their first Facebook page in 2016. Today, there are over 250 million followers across their social media platforms.
In this article, we will look at how you can advertise on Walmart and build your business from the ground up using these platforms. Let’s get started!
What Is Walmart Advertising?
Walmart’s advertising strategy combines in-store, online, and social media. Walmart is known for its low prices, so it makes sense that the company would have an aggressive advertising campaign.
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Walmart’s advertisements focus on its low prices and convenient location. In addition to traditional print ads, the company produces commercials on television or radio. The commercials are often about deals or special offers that customers can use at their local Walmart store.
Social media has become an increasingly important part of Walmart’s ad strategy. The company has accounts on Facebook, Twitter, Instagram, and Snapchat, where they post new deals and discounts.
They also use these platforms to interact with customers by responding to questions and complaints about products or policies.
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Why Advertise On Walmart?
Walmart is the largest retailer in the world. It has over 11,000 stores in 28 countries and serves over 260 million customers weekly. Walmart has a rich history of offering quality products at affordable prices and has become an American icon.
Advertising on Walmart can help you reach your target audience precisely and drive sales. Here are some reasons why you should advertise on Walmart:
Walmart is easy to reach
It has a broad range of products to choose from
It offers multiple advertising formats
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It is a huge brand
It is easy to find products at Walmart
Walmart has a large audience
It has great prices and deals for your customers
It has a great website structure that makes it easy for visitors to find what they are looking for
You can get started with Walmart advertising quickly and easily
You can customize your ads to fit the needs of your business
Benefits of Advertising on Walmart Marketplace
Walmart’s marketplace is an online shopping platform that offers consumers a wide selection of more than 1 million products. It offers merchants the unique opportunity to reach Walmart’s millions of customers. Also, it offers you the chance to build up your brand and reputation. Here are some top five benefits of advertising on the Walmart marketplace:
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1. Brand Awareness
Advertising on the Walmart marketplace can help you build brand awareness. You can use your business’s landing page to create a lasting impression on your customers and let them know what makes you different from competitors in your industry. This is especially useful if you are starting and want to get noticed by the public.
2. Reach A Large Audience
Walmart is one of the largest and most visited e-commerce sites after Amazon. In fact, according to Nielsen data from 2017, Walmart’s U.S. customers spend more than $1 billion each month on the marketplace.
In addition, more than 2 million sellers on Walmart Marketplace sell everything from jewelry to appliances to electronics. So, by advertising your products here, you can expose your products to millions of potential customers and drive more traffic to your website.
At Walmart, you can target customers based on demographics, interests, or locations. You can also target customers by location or interest using advanced targeting options like keywords, category, device, and more.
3. Boost Sales And ROI
Another great benefit of advertising on Walmart is boosting the sales and ROI of your business. With over 1 billion monthly visitors, Walmart’s marketplace has the highest traffic among all online marketplaces.
Your products will get more exposure and increase sales when you advertise on Walmart Marketplace. You can target specific audiences based on location, keywords, demographics, or interests. You can also run campaign types such as costper-click (CPC) campaigns to boost your ROI.
Plus, with ad formats like text ads and display ads that are highly customizable, you can create an ad that will attract more clicks from buyers who are searching for specific products or services.
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