Linkedin for students

LinkedIn for Students October 2017

SaucyHorse.co.uk

ABOUT SAUCY HORSE WHAT? WHY? HOW?

BEST PRACTICE EXAMPLES

ANY QUESTIONS

ABOUT SAUCY HORSE - Founded in 2006

DIGITAL SOCIAL VIDEO

WHAT IS LINKEDIN?

LinkedIn is the largest professional networking site available today. ...

WHAT IS LINKEDIN? ‌ exchanging knowledge, ideas, and employment opportunities ‌ a leading tool for helping individuals expand their networks a networking social media site for the business community

The most uncool social media platform‌.

The most INFLUENTIAL social media platform FOR YOUR CAREER

WHY SHOULD YOU USE LINKEDIN?

#WIIFM

WHY? IT APPEARS ON FIRST PAGE IN GOOGLE SEARCH

IT APPEARS ON FIRST PAGE IN GOOGLE SEARCH

RECRUITERS USE IT TO FIND PEOPLE

IT’S AN ONLINE PERSONAL STATEMENT IT’S A WAY TO CONNECT WITH UNIVERSITIES

IT’S A WAY TO CONNECT WITH EMPLOYERS IT’S A WAY TO GET FOUND

IT’S A CV THAT NEVER SLEEPS!

1. UPLOAD YOUR PROFILE PIC

1. UPLOAD YOUR PROFILE PIC A professional profile pic is good – BUT doesn't have to be fancy - use your phone camera in front of a plain background.

Wear a nice shirt or top and don't forget to smile!

This is not about what is going to get the most Likes This is about what is going to give the

most professional

impression of you Avoid spaghetti straps – a collar is good No holiday, scenic or action shots No blurry photos

No friends or pets!

• Choose a photo that looks like you

• Make sure your face takes up at least 60% of the frame.

• Choose the right expression.

• Choose a background that isn’t distracting • Wear what you’d wear to an interview for work experience

1. CONTENT - HEADLINE Tell people what you're excited about now and the things you want to do in the future.

What to Include: Volunteering Work Experience Part time jobs Internships Courses Interests Hobbies & Extra Curricula activities Skills Achievements

FOCUS ON THE THINGS YOU’RE PROUD OF!

LANGUAGES COMPUTER SOFTWARE DANCE MUSIC BLOG SOCIAL MEDIA

ASK FOR ENDORSEMENTS & RECOMMENDATIONS – JUST NOT YET!

RECOMMENDATIONS ARE HIGHLY VALUED – QUALITY NOT QUANTITY

AIM FOR 2 REALLY GOOD ONES FROM A TUTOR OR EMPLOYER

ASK BEFORE THE SUMMER!

Customise your profile URL linkedin.com/in/saucyhorse/

2 STEP AUTHENTICATION

2 STEP AUTHENTICATION

ASK SOMEONE TO CHECK IT OVER FOR YOU – A PROFESSIONAL IF POSSIBLE INCLUDE THE LINK ON YOUR CV & WEBSITE OR BLOG

NETWORKING, PERSONAL BRANDING, SHOWCASING

Ready to connect‌ Don’t use the standard connection message

Dear Ellie We’ve never met, but your profile came up when I was looking for people with successful experience managing projects that involve XYZ software. I have just started using this technology and I was hoping to get your thoughts on its usefulness. Can we connect? ~ [Your Name]

We’ve never met, but your profile came up when I was looking for senior editors at TechCrunch. I’m really impressed with your background and would love to learn what drew you to the company – it’s so innovative in its editorial content! Can we connect? ~ [Your Name]

THERE’S NO RUSH – PROCEED AT A GENTLE PACE!

Ready to connect‌good tips here: campuspress.yale.edu/cnspy/2016/03/02/how-to-cold-connect-on-linkedin/

Key take-aways: • Start with a good picture - a professional (style) photo • The profile headline - make the most of it.

• Share interesting and useful (professional) content weekly • Customise your profile URL • Join groups and follow companies you are interested in

https://www.slideshare.net/linkedineurope/linked-ineducation-2-relationships-matter

saucyhorse.co.uk/linkedin-tips-students/

ANY QUESTIONS?