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Hair & Beauty
Charity Sponsors
We’re proud to share that ASP is now an o cial sponsor of the Hair and Beauty Charity. This incredible organisation supports hair and beauty professionals in times of need, and we’re honoured to stand behind the community that makes our industry so powerful.
Stay ahead of the curve with the latest news & exciting updates from ASP.
The opening section of each edition of our ASP Magazine is where we dive into the world of ASP Expert Haircare, keeping you informed & inspired!
Pro Hair Awards Sponsors
We’re also so excited to announce that we are the proud sponsor of the Pro Hair Awards 2nd year running. Celebrating creativity, technical excellence and innovation across our industry, the Pro Hair Awards recognise the very best in professional hairdressing, and we’re honoured to support an event that




Bigger is Better!

You asked, so we delivered. Introducing our new 500ml salon-size Kitoko Masques. Choose from Hydrating for a boost of moisture for the hair & scalp, or Repairing to nourish, strengthen and restore. Read on to discover how to transform your Kitoko treatments with a step-by-step guide to the ultimate sensory head massage your clients will LOVE.


























Summer of Colour
From sun-kissed multi-dimensional blondes to rich copper & brunette tones, these summer-ready looks have been created by our online community using ELIXIR - complete with formulas to inspire your next head-turning transformations.


TEASY BABYLIGHTS, NAPE, HAIRLINE & PARTING System
Blonde 9 Level
Lightener + 6% Crème Developer
SHAMPOO Mode ColourCare, Rinse & Towel Dry
ROOTS/ MID-LENGTHS ELIXIR 15g 5.0 + 15g 6.0 + 15g 6.036 + 1% Converter
MID-LENGTHS/ ENDS ELIXIR 8.035 + 2% Converter
By Terri @terri_nadin_hair


TEASY BALAYAGE, FACE FRAME & TEASED SLICED TIP OUTS System
Blonde 9 Level Powder Lightener + 3% Crème Developer
LOWLIGHTED TIP OUTS FOR DIMENSON
PureTone 7.007 + Cream Activator
SHAMPOO Mode ColourCare, Rinse & Towel Dry
GLOBAL TONER 20g 10.23 + 10g 10.0 + 10g T21 + 2% Converter
By Tia @tialongdon.hair


LOW LIGHTS ELIXIR 6.036 + 2% Converter
SHAMPOO Kitoko Daily Luxe, Rinse & Towel Dry
GLOBAL GLOSS ELIXIR 8.036 + 1% Converter
By Chloe
@chloelewishair

System Blonde 9 Level Powder Lightener + 9% Crème Developer
TIP OUT THE LAST 5 MINS ON EXISITING PRE-LIGHTENED HAIR System Blonde 9 Level Powder Lightener + 3% Crème Developer
SHAMPOO Mode ColourCare, Rinse & Towel Dry
GLOBAL RE-COLOUR ELIXIR 20g 6.0X + 50g 7.43 + 3% Crème Developer


SHAMPOO Mode ColourCare, Rinse & Towel Dry
GLOBAL GLAZE Colour Dynamics ¾ Mango Smoothie + ¼ Orange Crush
By Christine
@hairbychristineandco_Christine
BUY ANY 6 TUBES & GET 1 FREE* Step into a Summer of Colour, WITH ELIXIR



Intense Moisture for Hair & Scalp.
Deeply nourishes dry, dull, coarse hair & scalp
Intense hydration & frizz control
Instantly detangles
hair soft, manageable & shiny

REPAIRING

Nourishes, Strengthens & Restores Hair.
Intensely repairs & detangles damaged, fragile, chemically treated hair Deeply hydrates, strengthens & tames frizz
hair soft, shiny & manageable


SENSORY HEAD MASSAGE
Indulge your client in a relaxing head massage to promote relaxation & healthy hair growth whilst they experience the benefits of a Kitoko Masque.

STEP 3

In between massage movements, distribute product evenly throughout the hair by gently combing with a wide-tooth comb or fingertips from forehead to nape.
STEP 2
PETRISSAGE
Apply circular & flowing motions with fingertips starting at the hairline. Continue this technique across the entire scalp, adjusting the pressure according to the client’s preference.

STEP 4 STEP 5
HAIR TUGGING
Used to stimulate the scalp, take small sections of hair & gently tug for 2 seconds. Repeat across entire scalp.
EFFLEURAGE
Mould your hands to the shape of the scalp, then firmly glide hands & fingers downward from the scalp toward the hairline. Next, slide your hands & fingers upward into a ‘prayer’ position, & repeat the motion.
STEP 6
TAPOTEMENT
A stimulating & revitalising technique. Use a light, brisk tapping of the fingertips all over the scalp for 30 seconds.
The head massage is now complete.




















