Skip to main content

MWL Media Kit 2026

Page 1


ABOUT US

Mackay & Whitsunday Life is your free local newspaper brought to you by Life Publishing—an award-winning, independent, and community-loved publishing house proudly reigniting the tradition of free local print media with a modern twist.

Our newspaper is uniquely produced in a flip-book style, with Whitsunday Life on one side and Mackay Life on the other. This format brings together two regions that are already closely connected, offering news from both communities in one convenient publication. It’s a thoughtful design that reflects our commitment to unity, accessibility, and regional pride.

Blending the charm of traditional newspapers with the flexibility of digital platforms, Mackay & Whitsunday Life delivers uplifting, inspiring, and politically neutral stories that highlight the beauty, resilience, and spirit of our region.

Our mission is simple: to unite our community, celebrate what makes us unique, and provide a trusted voice that informs and uplifts—free, every week.

WHY PARTNER WITH US?

As a Local Advertising Partner, you'll be aligned with a publication that:

Champions local causes

Supports small businesses

Celebrates positive stories

Connects deeply with the community

DISTRIBUTION & ACCESS

Your audience is everywhere—and so are we! – printing 15,000 FREE copies weekly

 Print Distribution: Widely available at over 500 local pick-up points

 Digital Edition: FREE access on desktop, tablet, or smartphone

 Social Media Promotion: Extend your campaign into the digital space

AVERAGE 80 PAGES

PRINTED EACH WEEK

AVAILABLE AT ALL HIGH TRAFFIC AREAS

DISTRIBUTED THROUGHOUT MACKAY AND THE WHITSUNDAYS!

ACROSS ALL LIFE PUBLISHING GROUP PUBLICATION SOCIAL MEDIA ACCOUNT

AVAILABLE AT OVER 500 DISTRIBUTION POINTS AND DEDICATED STANDS

Your Weekly Voice In Print

Bringing back the community voice in a weekly printed paper - We embrace the best of traditional media while paving the way for a new modern era of delivering community news.

With sharp, colourful imagery printed on vibrant paper stock, this dynamic publication unites our regions and celebrates our unique way of life.

Dedicated to promoting the positive stories in our beautiful regions, we are an inspiring, non-political platform containing uplifting stories and supporting community causes.

CONTENT THAT CONNECTS

Each edition is packed with local favourites:

• Local Community News

• Sporting Coverage

• Property & Real Estate

• Industry-Focused Features

• Gig Guides & Entertainment News

• TV Guide

• Puzzle Pages

• Public Notices & Classifieds

• Death, Funeral & Memorial Notices

EXCLUSIVE ADVERTISER BENEFITS

By joining us, you’ll receive:

Free Graphic Design For Your Ads

Editorial Support Throughout Your Campaign

Social Media Promotion Upon Request

BOOK A MONTHLY FEATURE

Discover a monthly feature that suits your promotional needs:

• Home, Property & Garden

• Health, Fitness & Beauty

• Taste of Mackay

• Taste of the Whitsundays

• Business & Finance

• Property Life

• Beautiful Bowen

• Sensational Sarina

BE PART OF THE NEW AGE OF PRINT MEDIA

This is your opportunity to be at the forefront of a local media revolution. Align your brand with Mackay & Whitsunday Life and become a Founding Advertising Partner today.

Contact Trish to learn more or secure your spot: Phone: 0499 500 406 | Email: trish@lifepublishinggroup.com | Website: mackayandwhitsundaylife.com

Collinsville
Bowen
Airlie Beach
Proserpine
Seaforth
Mackay
Nebo
Sarina

GENERAL TECHNICAL SPECS

Full Page (with bleed)

Full Page (no bleed)

Half Page Horizontal

Half Page Vertical

1/4 Page

1/6 Page

1/12 Page

Solus Banner

Tile Ad

w: 280mm x h: 390mm

w: 250mm x h: 360mm

w: 250mm x h: 168mm

w: 122.5mm x h: 342mm

w: 122.5mm x h: 168mm

w: 122.5mm x h: 106mm

w: 122.5mm x h: 52mm

w: 250mm x h: 84mm

Page (with bleed)

ALL TEXT AND IMPORTANT INFORMATION NEEDS TO BE INSIDE SAFE TEXT AREA: w: 260mm x h: 370mm

w: 36.5mm x h: 50mm w: 250mm x h: 152mm w: 122.5mm x h: 155mm w: 122.5mm x h: 90mm w: 122.5mm x h: 45.5mm w: 250mm x h: 84mm

Supply print ready artwork to: production@lifepublishinggroup.com

SAFE TEXT AREA

No trim marks for Full Page with bleed BLEED (10mm all around)

CMYK with 300dpi on all supplied Artwork

Half Page Horizontal 1/4 Page 1/6 Page

1/8 Page (Tradie) Solus Banner

82mm x h: 75mm

122.5mm x h: 77mm

Turn static files into dynamic content formats.

Create a flipbook
MWL Media Kit 2026 by Life Publishing Group - Issuu