About APM Monaco

Clients we love

Every city tells a story and every individual has their own interpretation of their favorite cities.

For this summer issue of APM News 'CITIES & STYLE', we bring to you some of our most loved travel hotspots in the world mixing latest fashion & jewel trends. We travel from the cultured China capital, Beijing to the beautiful City of Light Paris to the epitome of street style London, to the dynamic city Hong Kong where East meets West.

For our Saint Tropez Special, we highlight out 'must-visit' favorite hangouts. Our creative team, together with ilona Smet, the face of APM, had a great time exploring the alleys of Saint Tropez whilst shooting for our June collection, very much inspired by the young 1956 Brigitte Bardot, the French actress who visited the village and magically transformed it into a summer destination!

The APM Story

Named after founder Ariane Prette, APM Monaco was created in 1982.

Started off as a specialist in gold, diamond and precious jewelry, APM Monaco made her first in producing pieces for many of the great names in the jewelry business.

After 30 years of developing and perfecting traditional handrafted quality jewelry, the Prette family deceided to venture into the design-focused silver jewelry business and continue to carry on Ariane's legacy with the aim to make APM Monaco not only a household name but on that is modern yet timeless and fits perfect with current market trends.

Heavily influenced by Monaco and the joie de vivre of the South of France, with over 1000 collaborations and 90 stores worldwide, APM Monaco is a much loved contemporary fashion jewelry brand with a touch of Monegasque flair.