An Interview with Chiara Ferragni

About Chiara Ferragni

This is the second time we are collaborating with Chiara Ferragni for our global campaign.

Chiara Ferragni, the founder of 'the Blonde Salad' (one of the world's most popular fashion blogs), has with over 20 million Instagram followers, and is one of the most known and loved fashion influencers today.

With her constant global trotting jam-packed calendar, multimillion-dollar namesake collections, #1 on Forbes's top influencers list, being the subject of a Harvard Business School luxury marketing case study, the mega success of this Italian beauty came not only from her looks but from her strong insights and innovative vision of the social media world.

APM loves @chiaraferragni

An Interview with Chiara Ferragni

This is your 2nd year collaborating with us, the 3 words you would use todescribe APM Monaco to your followers and friends.

Glamorous, fun and eye-catching.

Your favorite piece from the latest APM Fun Crazy Love collection?

The personalized necklace, I love to customize my pieces

How do you select brands you work with?

I like to work with brands who share my positivity and values

What is your go-to jewelry style for this summer? And the all-time jewel trend you just can’t get enough of?

My all time jewel trend is mixing and matching different styles of earrings,I have so many piercings on my ear and I can't leave the house if I'm not wearing earrings! This is definitely my summer style trend, playing with earrings.

As one of the world-famous fashion influencers and an aspiration to many other influencers, do you have 1 favorite fashion influencer? who and why?

I am inspired by many fashion influencers, one of my current favorites are @AnnaCarlaeSimona who are two girls who like to hide their face and their Instagram is all about their amazing looks!

What does a typical workday look like?

Wake up at home, breakfast, reply to emails and do some work calls at home, play with Leone when he wakes up or we go for a walk, have lunch out with my friends or in the office, more meetings and sometimes I go shopping as our office in Milan is a few minutes walk from via Monte Napoleone! Then I go home spend more time with Leone and have dinner with my husband.

What would you say is your #1 key to success?

I find extremely useful to keep track of all my goals and achievements as it keeps me motivated and it keeps me focused.

Being considered as one of the most successful female entrepreneurs and influencers, have your ever came across a time when you question yourself if this was the right path to take? And what keeps you going when things get tough?

I never questioned my journey, as I made my passions, fashion, travelling and social media, my work. When things get tough I surround myself with people who support me and seek out for advices, even from my followers who are amazing at this.

How do you think the social media world would look like in 10 years? What would you do differently if you were only starting your career and blogging now?

I think that social media will be part of everyone's life and considered normal, not something only for youngsters. If I were starting now, in 2020, I would focus on one single passion and find my niche, so that my voice would be unique and I'd feel motivated.