Collateral that Counts FIRST IMPRESSIONS
From first-time clients to frequent guests, showcase your accommodations, amenities, offerings, and more in the best possible light.
ABOUT WW MARKETING
We’re THAT marketing team. You’ll find that other agencies are pigeonholed. Defining themselves as digital, social, or creative media-based At WW Marketing, the lines are blurred. Rather than limiting ourselves to one element of marketing and directing you elsewhere for another component of your campaign – we do it all
Our clients include a wide range of hotels, golf courses, realtors, restaurants, retail businesses, nightclubs, catering facilities, and nonprofit organizations. With that variety of experience comes extensive knowledge of working within brands and developing independents
We handpicked the kids who sat in the back of the class, chewing gum, humming their favorite tune, and doodling in the margins of their A+ exam to be a part of WW Marketing’s creative team. These individuals are boiling over with creativity and are competitive to the bone. Better yet, there is no need to go to any other department for copywriting, style guides, animated jpegs, websites, or poster printing. Each of our creative team members is a writer, art director, web designer, and production artist, all rolled into one.
WW Marketing ANNUAL PLANNING
Please refer to the following list as a guideline for the items you may need to support your marketing and sales initiatives throughout the year. Please keep in mind that many of these items can be applied to various market segments such as corporate, associations, and social.
Brand Strategy
□ Brand Style Guide
□ Logo Design & Trademarking
□ Media Planning, Buying & Placement
Hotel
□ Advertising | Print & Digital
□ Email Template Design & Distribution
□ Guest Directories & Concierge Tools
□ In-House Documents & Forms
□ Interior/Exterior Signage
□ Key Cards & Inserts
□ Online Follow/Review Cards
□ Pens & Notepads
□ Phone Plates & Covers
□ Photography
□ Stationery & Business Cards
□ Television Channel Guides
Sales & Catering
□ Catering, Wedding & Holiday Menus
□ Direct Mailers
□ Greeting & Thank You Cards
□ Meeting Planner Guides
□ Rack Brochures & Rack Cards
□ Room Block Sales Flyers
□ Sales Folders
□ Sell Sheets
□ Vendor Referral Program Flyers
□ Invitation | Print & Digital
□ Lead Check-In Sheets
□ Promotional Posters Manager’s Receptions
□ Incentive Sell Sheets
□ Invitations | Print & Digital
□ Promotional Products Sales Blitz
Holidays
□ Advertising | Print & Digital
□ Flyers | Print & Digital
□ Promotional Poster
□ Email Signatures
WW Marketing ANNUAL PLANNING
Bridal Shows & Expos
□ Advertising | Print & Digital
□ Email Signatures
□ Invitations | Print & Digital
□ Lead Identifier Buttons
□ Promotional Posters
□ Promotional Products
□ Save the Dates
Digital
□ Online Advertising
□ Pay-Per-Click Campaigns
□ Search Engine Optimization
□ Social Media
□ URL/Domain Creation
□ Website Creation & Management
Renovations/Conversions
□ Google Ads/PPC Campaigns
□ Social Media Graphics
□ Custom Flyers & Sell Sheets
□ Email Blasts
□ Press Release/Local Media Outreach
□ Brand-Approved & Lifestyle
Photography
Tradeshows
□ Incentive Sell Sheets
□ Promotional Products
□ Sell Sheets
□ Table Throws
□ Tradeshow Banners
□ Bounce Back Coupons
□ Breakfast Door Hangers
□ Check Presenter Flyers
□ Menus
□ Posters
□ Room Service Menus
□ Table Tents
□ Website Restaurants
Events
□ Posters | Print & Digital
□ Flyers | Print & Digital
□ Emailable Artwork
□ Social Media Graphics
WW Marketing GENERAL PRICING
For a complete list of collateral and services, please email info@wwhospitality.com. Please refer to the following list as a guideline to budget the items you may need to support your marketing and sales initiatives throughout the year. Please note that the following pricing is for design only and does not include production costs, with the exception of Advertisements, PPC Management, and Digital Marketing Management.
Pricing
Hourly Design Rate
□ Revisions Exceeding 2 Rounds
Rush Design Fee (Less than 10 business days)
Rush Design Fee (Less than 5 business days)
Rush Design Fee (Less than 2 full business days)
Collateral
Advertisements
Brand Style Guide
Tradeshow Banner Design | 31.5”x85”
Business Cards | 35”x2”, Single-Sided
Business Cards | 3.5”x2”, Double-Sided
□ Name/Title Adjustments
Catering or Wedding Menu | 8.5”x11” Booklet
□ Additional Pages
□ Price Sheet
Envelope Design | No.10
Flyer or Sell Sheet Design | 85"x11”
Flyer or Sell Sheet Design | 8.5"x11”
Half-Page Flyer Design | 5.5”x 8.5”
GF Preferred Pricing
$150.00
$150.00 per hour
$250.00
$300.00 $35000
$375.00 starting rate | inquire
$1,200.00 for colors, fonts, tone
$750.00 | inquire for more options
$22500 | inquire for more options
$375.00 | inquire for more options
$112.00 per adjustment
$525.00 for initial page design
$22500 per page
$225.00 per page
$225.00 | inquire for more options
$67500 | single-sided
$900.00 | double-sided
$525.00 single-sided | inquire
WW Marketing GENERAL PRICING
Collateral
Letterhead | 8.5"x11", Single-Sided
Logo Design
Logo Trademarking
Media Planning
Meeting Planner Guide | 11"x17”
Concierge Tool | Print & Digital Options
Online Follow/Review Cards | 35”x2”
Postcard | 5”x7”, Double-Sided
Poster Design | 22"x28", Single-Sided
Press Release | 500 Words or Less
□ Additional Words
Press Release Distribution
Promotional Item Design
Rack Cards | 4"x9", Single-Sided
Rack Cards | 4"x9", Double-Sided
Radio and On Hold Scripts
Sales Folder Design | 9”x12”, Single-Sided
Table Tent | 425”x6”, Same Art Both Sides
Table Tent | 4.25”x6”, Different Art Each Side
Tri-Fold Brochure | 4”x9”, Double-Sided
Photos
Unlimited Stock Photography Package
A la Carte Stock Photography
Photoshoot
$225.00
$1,500.00 inquire inquire
$1,050.00 double-sided | inquire inquire
$37500 double-sided | inquire
$675.00 | inquire for more options
$600.00 | inquire for more options
$1,000.00 starting rate | inquire
$15000 per 100 words
$450.00 starting rate
$300.00 per item
$525.00
$675.00
$300.00 starting rate | inquire
$675.00 | inquire for more options
$45000 | inquire for more options
$600.00 | inquire for more options
$825.00
$995.00 per year
$60.00 per photo see page 11
Digital
WW Marketing GENERAL PRICING
Digital Guest Directory
Directional Landing Pages
Custom Built Landing Pages
Dynamic QR Code Subscriptions
Online Listing + Review Management
Google Ads
Digital Business Cards
Email Services
Email Template Design and Creation
Email Template Design Adjustments
Email Distribution | Up to 2,000 Contacts
Email Signature Design
Social Media
Profile Management (Monthly)
Social Media Pay-Per-Click Campaigns
Social Media Funnel Campaigns
Social Media Graphics Packages
Influencer Marketing Package
Influencer Communication Management
Websites
Domain
Website Creation, Hosting, and Maintenance
Inquire
$375.00 per button
$825.00 starting rate
$30.00 per month per QR code
$1,200.00 per year starting rate
$150.00 one-time setup fee
$150.00 per month management fee
*total ad spend determined by client
See page 23
$600.00
$150.00 per hour
$62.00 per 2,000 contacts starting rate
$22500
$450.00 starting rate | see page 15
$250.00 starting rate | see page 15
$400.00 starting rate | see page 15
$150.00 starting rate | see page 15
$1,200.00 starting rate | see page 23
$600.00 starting rate| see page 23
$120.00 per year starting rate inquire
WW Marketing PHOTOGRAPHY & VIDEOGRAPHY
WW specializes in generating property content across digital platforms, including photography and videography. Our work, completed by our team from conception to execution to finalization, has been featured on brand-recognized marketing channels and in major industry publications.
We create engaging and dynamic images designed to book more rooms, entice guests to the restaurant, and start the conversation with the meeting planner. Hotel photography, created with in-depth knowledge of the industry, a marketer’s sensibility, and an artist’s eye like ours, is a far more effective sales tool. Expect us to combine photography and emotional alchemy while being responsive to each property’s unique marketing points. Feel at ease knowing we have extensive experience working with independents and large brands, including Hilton, Marriott, IHG, and more.
and Approved HOTO HOOTS
otoshootoversightcovers artoftheprocess,fromthe initialdiscoverycalltothefinal transferofcompletedimagefiles.
oPre-shootcoordination
oPreparatorycalls
oOn-propertyphotoshoot
oHighdefinitionimages
oPre-production
oResearch&shootproposal
oPhotographeron-site
oFinalshotlist
oFullpost-production offileprocessing& ng
elivery&digitalloading tedproperty-specificusage
ed&designedforweb, edia,printcollateral,etc.
HOTOGRAPHY
E QUANTITY
1 7 Images
PRICE PER PHOTO
$400.00 per photo
8 - 15 Images
16 - 21 Images
22 - 29 Images
30+ Images
VIRTUAL 360 TOUR
1 - 7 Images
8 - 15 Images
16 - 21 Images
$33500 per photo
$315.00 per photo
$295.00 per photo
$275.00 per photo
PER PHOTO $750.00 per photo
$625.00 per photo
$500.00 per photo
Travel costs waived to and from the property for domestic shoots exceeding 16 images Otherwise, travel expenses will be billed at cost
Drone videography pricing is available upon request to showcase the location further with a full view from overhead and vantage point angles.
Additional WW assistance is available for $150.00 per hour if needed.
Lifestyle
PHOTOGRAPHY
WWwillvisitthepropertytostageandphotograph commonareasforlifestyleimagestobepresented andpromotedonallmarketingplatforms.Each photoshootwilltake2-3hourstoconductmultiple stagedimages.Throughcuratingupdatedlifestyle content,WWhasseenahugeincreasein engagementwithpropertymarketingchannels& outlets.
oOn-propertyphotoshoot
oHigh-definitionimages
oPre-production&staging
oResearch&shootproposal
oPhotographeron-site
oFullpost-production
o2hoursoffileprocessingandeditingincluded.
oUnlimitedproperty-specificusagerights
oProducedanddesignedforsocialmedia,print materials,digitalcollateral,etc.
Lifestyle PHOTO SHOOTS
SIC | $3,950.00
udes 35 images deo clips with a 30-60 second ation, fully edited
US | $5,775.00
udes 50 images
5 video clips with a 30-60 second duration, fully edited
ULTIMATE | $7,875.00
Includes 75 images
7 video clips with a 30-60 second duration, fully edited
SUPERIOR | $10,000.00
Includes 100 images
10 video clips with a 30-60 second duration, fully edited
All packages include access to raw images If editing is requested, it is available at an additional rate of $15000 per hour (average of 15 social media images edited per hour)
12 PHOTOGRAPHY
WW Marketing PHOTOGRAPHY CONSULTATION
Howyoupresentyourselfisahugepart ofsellingyourbusiness.Youwantyour currentandfuturegueststotrustyour brandwhentheybook Nowyoucan bookthroughvariousmarketing channels,soitisessentialtoupdateall imagesandadequatelyrepresentyour brandonline.Wewillwalkyouthrough somestepstohelpusmarketyour businesstothebestitcanbe.
Duringyourconsultation, wewilldiscuss:
Equipmentneededfortaking yourphotos
Lighting
PhotoStaging
Videos
HowWWHospitalityedits yourimages
Wewillmakethisprocessquickand easytostartuploadingyournew imagestoallofyourdigitalplatforms assoonaspossible!
CONSULTATION FEE
$750.00
Social Media MANAGEMENT
Social Media is one of the quickest and most cost-effective ways to reach a large audience, whether it be your current guests, employees, colleagues, or potential future clients. We offer a full range of social media management services, from 24-hour monitoring to weekly updates and postings, including insights, analytics, and performance recommendations.
Included here are our Programs A+, A & B, providing you with selections between partial, full, and extensive service coverage on your social media channels, frequent postings of relevant, timely, and engaging organically-sourced content, and interaction with approved partner pages.
Social Media PRICING& PACKAGES
PROGRAM A+
Cross-Platform Full-Service
Social Media Management
Take your social media presence to the next level Our team will create organic, meaningful content, post 3 - 5 times a week on the page with additional stories, interact with engagement, and share partner profiles We’ll provide monthly insights and analytics on your pages’ performance and our improvement recommendations
MONTHLY PRICE
| $1,775.00
$600.00 Facebook Management
$600.00 Instagram Management
$150.00 Social Media Graphics Package
$300.00 Social Media Advertising Funding
$125.00 Campaign Management Fee per Advertising Campaign
*In-Depth Analytics Included
*Additional pages are $600.00 for monthly management + a one-time setup fee of $300.00
The Social Media Graphics Package provides 3–5 branded graphics per month, including up to 2 detailed designs and social media menus. Graphics may feature promotions, events, or highlights, with flexibility in style unless brand-specific standards are required Each includes two rounds of edits, with additional changes quoted separately
SOCIAL MEDIA
15
Social Media PRICING& PACKAGES
PROGRAM A
Full-Service Social Media Management
Let us take the stress of your social media pages off your hands completely We’ll handle everything from creating content and posting 3 - 5 times a week to responding to follower engagement and direct messages We’ll provide monthly insights and analytics on your page’s performance and our improvement recommendations.
MONTHLY PRICE | $1,075.00
$575.00 Facebook Management
$150.00 Social Media Graphics Package
$250.00 Social Media Advertising Funding
$100.00 Campaign Management Fee per Advertising Campaign
*Plus Analytics Included
*Additional pages are $575.00 for monthly management + a one time setup fee of $300.00
The Social Media Graphics Package provides 3–5 branded graphics per month, including up to 2 detailed designs and social media menus Graphics may feature promotions, events, or highlights, with flexibility in style unless brand-specific standards are required Each includes two rounds of edits, with additional changes quoted separately.
Social Media PRICING& PACKAGES
PROGRAM B
Supplemental Social Media Assistance
You have your social media pages under control and are seeking additional support. We’ll take a less intensive approach featuring weekly monitoring and updates with 1 - 2 posts per week.
MONTHLY PRICE |
$750.00
$35000 Facebook Management
$150.00 Social Media Graphics Package
$200.00 Social Media Advertising Funding
$50.00 Campaign Management Fee per Advertising Campaign
*Basic Analytics Included
The Social Media Graphics Package includes the creation and delivery of 1–3 branded graphics per month, featuring one detailed design and social media menus if needed These graphics may showcase promotions, events, seasonal highlights, or simple branded visuals, all while staying aligned with the property’s brand guidelines Each design allows for up to two rounds of edits, with any additional revisions quoted as a separate design project
*Pricing represents anticipated fees in 2026. Pricing is subject to change. Social media management requires a minimum contract of three months of service. Stock photography and research fees accrue when clients do not provide the requested on-site content for digital marketing or print collateral services
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SOCIAL MEDIA
WW Marketing DIGITALINITIATIVES
The hospitality industry has adapted and evolved, and your marketing efforts are no exception. WW is here to help you modernize and stay ahead of the trends. Our strategies, tools, and techniques will help develop your customer base, upgrade your website and digital media presence, and drive more organic, direct bookings. Let WW be the marketing arm of your team and support you every step of the way.
Our digital marketing initiatives are designed to help you adapt to modern trends and transition to more digitally-focused techniques. We conduct in-depth analyses of your current online presence through your website, OTAs, search engine listings, and social media pages, and provide tips on how to improve, plus compare your efforts to the competition. We also help take control of the impression you’re leaving online with communications strategies and email marketing. In addition to the services listed here, WW also offers familiarity with your industry, brand, and team
Comprehensive AUDIT SERVICES
DIGITAL AUDIT | $750.00
We will analyze the impression you are making online and ensure you are communicating accurate information to potential guests and clients. The audit will include a comprehensive website review and report examining: link accuracy and user flow; call-to-action display and functionality; copy review (accuracy, comprehension, keywords); photography; display responsiveness and speed; title, description, and alt tags; and a review of major OTAs and search engine listings for consistency.
SOCIAL MEDIA AUDIT | $600.00
This audit is an extensive analysis of your social media presence across all major platforms: Facebook, X, Instagram, and LinkedIn. We will examine your overall content, photo quality, posting schedule, followers, engagement, and more. Our final report will include our tips & recommendations to help you take control of your property’s social media portfolio.
COMPETITIVE AUDIT | $600.00
How do you measure up to the competition? We’ll review your top three direct competitors from an online standpoint against yours. Our report includes a comparative analysis of current promotional efforts and target markets to identify opportunities for the sales team. This helps drive referrals and boost off-site SEO.
Digital BUSINESS CARDS
or people who want to make a great rst impression, connect in a professional way by sharing contact details with a ingle tap. In addition to networking, you an also gather leads and connect to ver 5,000 apps and CRM tools Utilizing oth NFC chips and QR codes, our digital usiness cards are compatible with all modern smartphones, including Apple and Android
CARDS ARE ASSOCIATED WITH A $75.00 ANNUAL LICENSING FEE
*WW pricing includes design to match brand standards, initial set-up of cards, and maintenance of information as needed. WW also provides access to the Teams Admin Panel to control, lock, and update multiple profile fields from one location Pricing is based on single-card production; we recommend purchasing two
Email Marketing TEMPLATES
Nowadays, most consumers prefer to receive updates from brands by email, making email marketing campaigns one of the most effective marketing tools. Successful email marketing can build brand awareness, nurture a lasting relationship, generate leads effortlessly, and have a high ROI.
For the hospitality industry in particular, email marketing is a great way to segment audiences and distribute targeted messaging.
We will create a customized, brand-standard email marketing template for your property. This can be used for weekly newsletters, electronic flyers, and more. Communicate property updates, seasonal deals, local attractions, etc., to your guests instantly. Along with your template, we will distribute email blasts to a property-provided, Excelformatted contact list, and supply analytics and guidance for next steps.
WW Marketing CRISIS MESSAGING
When the worst happens, we make sure you are at your best.
Crises are rarely about the crisis. They’re about what happens before, starting with how well you’ve prepared for potential crisis scenarios. They’re also about what happens after, since reputations are cemented by responses to events more than by the event itself. From natural disasters to on-site incidents, we’ve navigated crises at every level of impact.
Our team will work with you to construct a concise action plan with guidelines used to prepare or respond to an emergency or unexpected event. We’ll include generic and tailored social media response standards and an initial draft PR statement. The package will flex based on the crisis and needs.
WW Marketing INFLUENCER ARRANGEMENTS
$600.00
This package is for instances where an influencer reaches out to the property directly. Our team will take over all communication moving forward, acting as the liaison on behalf of the property.
Includes:
• Full communication management with one influencer
• Collaboration on creative vision, terms, and deliverables
• Contract and deliverables reviewed by our legal team
• Ongoing coordination and updates throughout the partnership
• Final performance analytics delivered to the client
Note: This package does not include influencer research or outreach It is intended for inbound influencer inquiries only
$1,200.00
This influencer partnership package boosts brand awareness, reach, and engagement by leveraging curated content creators aligned with the property's identity WW will research and present 10–15 vetted influencers, coordinate outreach to 3–5 selected candidates, manage collaboration logistics, and monitor content performance. The property will receive high-quality on-site content, campaign analytics, and continued visibility through WW’s platforms.
Promotional Product DIGITALSTOREFRONTS
In the hotel industry, building a strong brand is essential for attracting guests and generating repeat business. One effective way to achieve this is through the strategic use of promotional products. By offering guests high-quality, branded items that they can use and take home, hotels can create a memorable experience and foster long-lasting customer loyalty.
WW’s carefully curated item selections for various market segments can help build brand awareness, enhance the guest experience, and encourage word-ofmouth marketing. Consider utilizing these for in-room amenities, souvenirs & gifts, or events. We’ll assist you in maximizing the impact of your products by choosing high-quality items, offering customization & personalization options, and suggesting strategic methods for distribution.
