Washburn Student Media Branding Guide

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BRANDING GUIDE

NEWS THAT MATTERS

TO WU

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WHO WE ARE Today, Student Media is a dynamic student-run organization that requires commitment and dedication. Not only do we serve as a guardian of the First Amendment, but also as a platform for the voices of all students and members of the Washburn University community.

Much like the Washburn University community, Student Media is filled with creative, innovative and ambitious minds from different backgrounds and disciplines. This allows for our own marketplace of opinions, so we can serve students - and Washburn University as a whole - with the highest standard possible.

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TA B L E O F C O N T E N T S Story.....................................1 Logo.....................................3 Color Palette........................5-6 Patterns...............................7 Typography..........................8

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OUR LOGO TM

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Our new, refreshed logo is distinctive and bold. With a clean typeface and circular presentation, it harkens back to previous brand imagery while maintaining high credibility among our audience.

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OUR LOGO

Usage of the logo must be within programs that allow for vector formatting in order to maintain clarity.

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Clear contrast that is legible using either white or the appropriate swatch from the color palette.

Low contrast in color selection.

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Proportionate enlargement.

Usage of brand colors.

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Using colors not within brand guidelines.

Inproportionate enlargement.

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O U R T R U E CO LO R S We aren’t just Pantone 654.

Our diverse range of blues, neutral tones, bright accents set us apart from the standard navy blue that many are associated with on campus.

secondary Give consideration when utilizing secondary colors.

Think about the message, context, and need.

#1C3D6E

#3A88C8

#A3C8E3

#608EB5

Shades of blue are the primary colors of Student Media, must appear in some fashion in all communications.

primary

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#EBAA21

#B5ADA6

#FFF4E1

PAT T E R N S The abstract style pattern of memphis design functions as visual additives for creative executions on digital platforms and printed materials. Playful and free-from shapes convey the culture of our workforce - flexible, bright, and fun.

It’s not all work and no play at Student Media.

These patterns, while not mandatory in every execution, are the only optional visuals permitted in designs representing the organization.

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TYPOGRAPHY

BeBAS NEUE

Header Font

Consistent font utilization through all forms of outward communications builds consistency and credibility.

regular

SemiBold

Body Font

SemiCondensed Italic

Regular

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