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CStoreDecisions

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Protein, Value & LTOs Shape Snack Strategies p. 42

p. 56

Top 2026 Loyalty Launches p. 74

HONORING TOOT’N TOTUM Toot’n Totum wins CStore Decisions’ Chain of the Year Award for excellence in operations, innovation and strategic direction.

Pictured: The Mitchell family, owners of Toot’n Totum, celebrate their Chain of the Year win. From left: Greg Mitchell, chairman, and his wife, Julie Mitchell; Dottie Mitchell and her husband, Andrew Mitchell, CEO.

November 2026 • CStoreDecisions.com

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November 2026 • CStoreDecisions.com

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the CSD Group 7

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November 2026

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TOOT’n TOTUM

on being named the CStore Decisions

CHAIN of the YEAR!

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CONTENTS november 2026

•

NUMBER 11

•

VOLUME 37

CStoreDecisions

FRONT END

8 Editor’s Memo: Turning Inspiration Into Action 10 Quick Bites: The Economy of Convenience 12 NATO Update: NATO Celebrates 25th Anniversary With Legislative Conference

16 Toot’n Totum Is CStore Decisions’ 2026 Chain of the Year FOODSERVICE

36 What’s For Lunch? 40 6 Must-Haves for Brewing Coffee Success in C-Stores CATEGORY MANAGEMENT

42 Protein, Value and LTOs Shape Snack Strategies 48 Navigating the Combustible Customer SPECIAL REPORT

56 Hot New Products Contest TECHNOLOGY

74 Top 2026 Loyalty Launches

COVER STORY 22 H onoring Toot’n Totum

Toot’n Totum wins CStore Decisions’ Chain of the Year Award for excellence in operations, innovation and strategic direction.

CSTORE DECISIONS •

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November 2026

BACK END

80 Product Showcase 81 Ad Index 82 Industry Perspective: Advocating With the Industry

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Editor’sMemo

Turning Inspiration Into Action AS ALWAYS, THE NACS SHOW was a whirlwind of insights, product innovation and trend advancement. As I wrote in CStore Decisions’ Morning Fill-Up newsletter (sign up for free using the QR code at the bottom of this page), one of my many takeaways from the educational sessions and the tradeshow floor was customers’ desire to pair the familiar with the exciting and the way numerous supplier companies were showcasing this trend. The educational session “Food & Beverage Trends Shaping Convenience in 2027” showed the shopper psychology shaping this and other trends. The session pointed out that inflation behaviors have change since the COVID-19 pandemic. In 2026, customers’ fear set point is higher than it was in 2020, which means customers are less reactive in the face of inflation. They are cautious but without the emotional shutdown. Stress is up, but they’re not panicking, and motivation is unaffected. So, while risk-taking is tempered, it’s still strong, as is exploration and experimentation. Travel continues and bold flavors remain in high demand. A couple of the many drivers today that really encapsulate this message are “thrilling comfort” — where customers lean toward comfort foods but with spice and heat — and Newstalgia, nostalgia but with a modern twist. Think tried-and-true formats like chicken but with a spicy sauce or a familiar baked potato but with a global-inspired spice. Another thing that stood out from the session was the message that today’s foodservice shoppers are increasingly opting for convenient foods that support holistic health, including energy, heart health and mental clarity. Shoppers are snacking more because they are frequently turning to snacks instead of meals due to financial challenges. As they are eating fewer meals due to higher costs, customers are increasingly seeking more nourishing healthy snack options or “mini meals” that deliver protein, fiber and balance as snacks. THE TOP CHAIN DIFFERENCE

In a session titled “What Top Retailers Do Differently,” I learned that top-decile c-stores outperformed the bottom chains by 47 times and outperformed second-decile chains by 2 times. Top-decile foodservice gross profit mix was more than double bottom-decile operators, underscoring the significant role foodservice can play in driving overall store performance. The top operators are also investing more in labor hours and experienced lower turnover. Overall, topdecile operators are building a strong inside gross profit

base (2.1 times that of bottom operators), winning through traffic and baskets (93% more transactions), and are creating a stable labor model (73.6 points lower turnover) and turning each visit into profit ($2.92 more per visit). BUILDING CAPABILITIES FOR TOMORROW

In a session titled “The 2026 Conexxus Technology Roadmap: Building Capabilities for the Future,” it was noted that we can’t predict which technologies will win out, but c-stores can control their capabilities in order to best position themselves to be highly competitive regardless of where technology goes next. There are three foundational capabilities that can lead to lasting business value for retailers: trusted data that is consistent, secure and ready to use; connected commerce that allows for seamless experiences across ecosystems; and nimbleness that allows retailers to adapt quickly and continuously. At the end of the day, these capabilities can allow for stronger performance, a sustainable advantage and the ability to be future-ready regardless of what comes next. Why do capabilities matter now? The session pointed out that “the forces reshaping retail all point to the same conclusion: competitive advantage will increasingly come from capabilities, not technology alone.” Looking ahead, the session speakers outlined that retail discovery will continue to be influenced by artificial intelligence (AI). Having trusted data enables automation, AI, interoperability and better decision-making across your chain. Connected retail ecosystems will reward connected participants. They also pointed out that nimbleness rather than being able to predict the future will determine how fast c-store chains can respond to changes and reduce risk. But the biggest takeaway from the session was that going forward, the competitive advantage will belong to c-store chains that adapt the fastest. Don’t forget to use the QR code on this page to sign up for our newsletter so we can help keep you updated on the latest trends and happenings, along with editorial commentaries that share our insights for what we’re observing across the c-store industry.

Erin Del Conte

For any questions about this issue or suggestions for future issues, please contact me at edelconte@arrowfly.com.

CSTORE DECISIONS November 2026

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QUICKBITES THE ECONOMY OF CONVENIENCE Evolving payment methods, consumer spending habits and cost pressures are shaping the convenience landscape in 2026 and beyond.

TAPPING INTO MOBILE PAYMENTS

COST CONCERNS

Convenience retailers are adding mobile app payment methods to their points of sale, and consumers are taking advantage of the opportunity. When asked the main reason for using mobile apps to make purchases, respondents, by age, indicated:

Increasing food prices is the top global concern driving consumer decisioning. Increasing fuel/transport prices jumped from No. 11 in 2025 in terms of consumer concerns to No. 5.

Source: CivicScience, “3 Things to Know: Print Media Readership, Strava Usage, and Americans’ Preferred Payment Methods,” October 2026

SHOPPER SPEND

Convenience store customers are spending more on impulse purchases and primarily entering the store to purchase food or drinks. Savvy retailers are making the most of customer dwell time and purchase trends. • The average convenience store visit lasts 5.92 minutes. •O nly 19.2% of respondents entered a c-store primarily to pay for fuel, while 56% entered primarily to purchase food or drinks. • Frequent impulse buyers log the highest average spend of any shopper segment at $28.10 per c-store visit. • F requent c-store visitors spend significantly more per trip ($26.48 vs. $22.93 average). Source: Numetrix, “Convenient Opportunities,” September 2026

PRICES VS. PAYROLL Inflation is expected to cool in the coming years, according to Deloitte, while labor costs are forecasted to remain elevated. Retailers looking to offset labor costs might turn to increasing operational efficiency or improving upon existing programs.

Source: NIQ, “Consumer Outlook: Guide to 2027,” September 2026

CONSTRAINING OR UPGRADING

Consumers are leaning toward two distinct spending mindsets while the appeal of the middle ground is disappearing, according to NIQ: those focused on maximizing value and those willing to spend more on premium. • 67% of surveyed global consumers say that if a product isn’t clearly better, they would rather save money. • 56% of surveyed global consumers say that if they’re going to spend more, they’d prefer to choose something that’s clearly a premium offering. • 55% of surveyed global consumers say that mid-range options need a clear reason for them to be chosen over cheaper or premium alternatives. Source: NIQ, “Consumer Outlook: Guide to 2027,” September 2026

Source: Deloitte, “Oil prices and AI investment play major role in the US economic forecast for 2026–2031,” July 2026

CSTORE DECISIONS •

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November 2026

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THANK YOU TO OUR 2026 SPONSORS!

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FRONT END / NATO UPDATE

NATO Celebrates 25th Anniversary With Legislative Conference Industry members flocked to Washington, D.C., in September to celebrate NATO and gain insights into the state of the tobacco category. David Spross • NATO

THE NATIONAL ASSOCIATION of Tobacco Outlets (NATO) gathered in Washington, D.C., at the end of September to celebrate its 25th anniversary, and it held its first ever legislative conference. Over 150 NATO retail, wholesale and manufacturer members along with fellow association partners gathered to celebrate NATO’s history, growth and 25 years of regulatory engagement. Conference participants also heard from regulatory and political leaders on the latest regulations, and a deep dive was also provided into the tobacco and nicotine categories at retail.

to advocate for regulation based on tobacco harm reduction. Overall, he expressed encouragement with the new leadership at FDA CTP as evidenced by recent actions to authorize more products and plans to revamp the PMTA application process. Conference attendees also heard from political experts David Avella and Meghan Hays, who previewed the midterm elections for Congress and key state elections, which are less than a month away. Avella provided the Republican perspective, and Hays represented the Democrat point of view. NATO RECOGNIZES

25 YEARS OF HISTORY

LEGISLATIVE CONFERENCE OVERVIEW

The keynote speaker, Food and Drug Administration (FDA) Center for Tobacco Products (CTP) Director Dr. Bret Koplow, provided key insights and developments from CTP. These included faster Premarket Tobacco Product Application (PMTA) reviews, regulation that reflects tobacco harm reduction, regulatory clarity and the FDA resources that are available for retailers. Overall, his remarks indicated a collaborative approach with the industry. “The FDA works to its mission to

regulate the industry that recognizes tobacco harm reduction and provides clarity and resources for retailers,” Koplow had remarked. MSA Inc. leaders Paul Grubbs and Ajay Yadigiri provided category insights for all segments of tobacco and nicotine. The data that they presented included cigarettes declining at around 6%, while nicotine pouches are projecting doubledigit growth in 2026. Former U.S. Senator Richard Burr, R-N.C., talked about the Coalition for Smarter Regulation of Nicotine’s work

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NATO opened the conference by celebrating its 25th anniversary and recognizing some of the individuals who have made the association successful. Established in 2001, NATO was created to give tobacco retailers a unified voice at a time when the industry was facing increasing scrutiny and rapid change. From the outset, the organization focused on representing the interests of tobacco and nicotine retailers, emphasizing responsible retailing, adult consumer access and the preservation of traditional tobacco products. Over the past 25 years, that

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FRONT END / NATO UPDATE

Food and Drug Administration Center for Tobacco Products Director Dr. Bret Koplow with Executive Director of NATO David Spross. Koplow was the keynote speaker at the event. His remarks indicated a collaborative approach with the industry.

mission has remained constant, even as the challenges confronting the industry have grown more complex. Throughout this evolution, NATO has remained focused on its core mission: responsible retailing. Legal adult consumer access. And a strong voice for tobacco and nicotine retailers. Awards were presented to those individuals that were critical to building NATO and its 25 years of success. Recipients included: • Mary Szarmach, Smoker Friendly. Mary has served on the Board since NATO’s inception in 2001 where she has held every executive committee position and currently chairs NATO’s Government Affairs Committee. • Tom Briant, former NATO executive director. Through Tom’s leadership, NATO was built, and he served as executive director for 23 years. • Frank Armstrong, Blue Ridge Tobacco (retail stores in North Carolina and Virginia). Frank was the longest-serving president in the

association’s history. • Bob Roberts, Smoke ‘Em (retail stores in Arizona). Bob has been on the board for 20 years and has served in every executive committee position. • Dave Riser, Reynolds (Retired). Dave served as a manufacturing board

Executive Director of NATO David Spross speaks at the 25th anniversary celebration. 14

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member, and he was instrumental in building collaboration amongst the manufacturers, wholesalers and retailers for NATO. “The 25th anniversary is more than a celebration of longevity; it is a recognition of the collective efforts of the retailers, wholesalers, manufacturers and leaders who have shaped the association since its inception,” said NATO Board President Tom Kessler, of Tom’s Super Shop. As the association enters its next chapter, NATO is remaining focused on its founding purposes: supporting its members, protecting their interests, and ensuring that responsible tobacco and nicotine retailing continues to have a strong and appreciated voice with the regulators of tobacco and nicotine products and that these retailers are retaining their well-earned position in the marketplace. David Spross is the executive director of the National Association of Tobacco Outlets (NATO), a national retail trade association that represents 66,000 stores throughout the country.

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Cheers! We are thrilled that Toon'n Totum has been named the 2026 Convenience Store Retailer of the Year! Coca-Cola Southwest Beverages and our family of refreshments raise a glass to thank you for your service to the community. Your dedication to excellence has made a significant impact, and we are truly grateful.

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Front End | COY News & Pictorial

Toot’n Totum Is CStore Decisions’

2026 Chain of the Year

The Toot’n Totum team poses with the Chain of the Year Award.

CStore Decisions honored the Amarillo, Texas-based retailer for its 75-year legacy, operational excellence and continued innovation across the convenience industry. Kevin McIntyre • Associate Editor

ON THE EVENING OF OCT. 7, the second night of the NACS Show, c-store industry peers gathered to help CStore Decisions celebrate Toot’n Totum as its 2026 Chain of the Year. The event took place at Piero’s Italian Cuisine in Las Vegas, where attendees enjoyed a cocktail hour, buffet dinner and award presentation honoring Toot’n Totum. The Amarillo, Texas-based retailer marks the 37th ever winner of the Chain of the Year Award that began in 1990 and is the oldest and most prestigious award in convenience retailing. 16

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November 2026

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Congratulations to Toot’n Totum on being named the 2026 CSD Chain of the Year. Your ability to embrace growth and change with a people-first culture and remain grounded in local values is truly inspiring.

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Front End | COY News & Pictorial

“As we evaluated chains for the Chain of the Year Award this year, Toot’n Totum really stood out for its operational excellence,” said Erin Del Conte, editor-in-chief of CStore Decisions. “And what truly distinguishes this chain is its drive to innovate through foodservice, through its valuesbased people-first culture, through technology, through the strength it has built through vertical integration, as well as its state-of-the-art, new-to-industry stores, its commitment to both internal growth and footprint expansion.” Del Conte shared background on Toot’n Totum and outlined successes that resulted in the chain’s win. She also played a video that showcased the spirit behind Toot’n Totum. PASSING THE TORCH

Last year’s Chain of the Year recipient, Stinker Stores, was on site to present the award to Toot’n Totum — a longstanding tradition of the event. “When I heard Toot’n Totum was receiving this award, I took a lot of pride in the fact that they’re another familyowned business,” said Charley Jones, VP of operations and

From left: Toot’n Totum CEO Andrew Mitchell; Charley Jones, VP operations, Stinker Stores, last year’s Chain of the Year winner; and Erin Del Conte, editorin-chief of CStore Decisions.

From right: Andrew Mitchell, CEO, Toot’n Totum, with his wife, Dottie Mitchell; Greg Mitchell, chairman, holding the award with his wife, Julie Mitchell; and Lizzie Sell, daughter of Greg and Julie, with her husband, Rob Sell.

CStore Decisions Editor-in-Chief Erin Del Conte welcomes attendees and outlines the successes that resulted in Toot’n Totum’s win.

Dottie Mitchell with huband, Andrew Mitchell, CEO of Toot’n Totum.

Greg Mitchell, chairman of Toot’n Totum, with son, Andrew Mitchell, CEO of Toot’n Totum.

Guests arrive at Piero’s Italian Cuisine for the 2026 Chain of the Year party.

November 2026

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WELCOME TO THE 2026 CHAIN OF THE YEAR CELEBRATION

Front End | COY News & Pictorial

THANK YOU TO OUR 2026 SPONSORS!

Guests gather to celebrate Toot’n Totum’s big win. The event kicked off with a cocktail party before a buffet dinner and the award presentation.

a second-generation member of the business for Stinker Stores. “Hearing your backstory, the perseverance of your whole chain to go through that, keep your core values and have that people-first mindset; at the end of the day, that’s all that matters.” Jones welcomed Andrew Mitchell, CEO of Toot’n Totum, to the stage. Mitchell said that receiving the award was “kind of like winning the Super Bowl or the World Cup, because honestly, there’s not many awards in the convenience store industry that are given away at this level.” Mitchell credited the hardworking Toot’n Totum team to the chain’s success, dedicating the award in their honor. “In our communities, we’re winning awards. We’re winning philanthropy awards, travel center awards, for the things we do in our communities each and every day. But this one was even more special — this one is special because it was noticed by outside people.” He concluded his speech in typical Toot’n Totum fashion: “Let’s go!” 2026_COY_24x81_Welcome_Sponsor Logos.indd 1

Charlyse Davis, Jeremy Burge and Chris Rosbottom of Louisiana Truck Stop & Gaming with Pat McIntyre of CStore Decisions. 20

CSTORE DECISIONS •

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Guests enjoy a buffet dinner during the Chain of the Year party before the award presentation.

November 2026

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Shaunna Patrick of PMI, John Baghose of Kent Oil, Arron McManus of PMI, Julio Gonzales of PMI.

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COVER STORY / TOOT’N TOTUM

HONORING TOOT’N TOTUM Toot’n Totum wins CStore Decisions’ Chain of the Year Award for excellence in operations, innovation and strategic direction. Erin Del Conte • Editor-in-Chief

WITH MORE THAN 75 YEARS in business and 98 c-stores across Texas, Oklahoma, Kansas and New Mexico, Toot’n Totum is distinguishing itself through operational excellence, innovation and its forward-looking vision. Among Toot’n Totum’s many strengths are its values-based, people-first culture; commitment to technology and vertical integration; robust proprietary foodservice, grab-and-go and commissary programs; and state-of-the-art new-toindustry (NTI) stores, alongside continued investment in internal growth and footprint expansion. At the heart of these initiatives is Toot’n Totum’s operating philosophy, which it calls the “Toot’n Totum Way,” that brings together its mission, values and vision. Its mission is to “create experiences worth repeating” for every guest, vendor and partner it encounters. And it brings that mission to life by focusing on its core values: honor and value; being team focused and guest ready; taking ownership; and providing a quick, clean and convenient experience. Toot’n Totum doesn’t just give lip

service to these values. It ensures they guide how Toot’n Totum operates its stores and serves customers. At the start of every meeting the chain reviews its values and vision and reinforces its commitment to passing those values on to its guests. CStore Decisions is proud to honor Toot’n Totum as its 2026 Chain of the Year. Toot’n Totum marks the 37th winner of the award, which is the oldest and most prestigious award in convenience retailing. The award doesn’t focus on chain size but on operational excellence, innovation and direction. BUILDING TOOT’N TOTUM

Andrew Mitchell, CEO and president of Toot’n Totum and a third-generation member of the family business, now helms the company that was founded by his grandparents, with his wife, Dottie. The chain celebrated its 75th anniversary in 2025. Toot’n Totum began in 1950 when Mitchell’s grandparents, Eldon “Lefty” Mitchell and his wife, Novie, opened their first c-store on 15th and Washington

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in Amarillo, Texas. When Lefty passed away in 1955, Novie took the reins. Her entrepreneurial spirit and unwavering work ethic laid the foundation that shaped Toot’n Totum into the success it is today. In 1996, Novie’s son, Greg Mitchell, as president and CEO, and his wife, Julie, began to steer the chain’s expansion across the Texas Panhandle via acquisitions. Through their leadership, the company began to prioritize vertical integration, expanded into the lube center and car wash business, and moved into new operating areas, including Kansas and Oklahoma in 2015 and New Mexico in 2020. Today, Greg serves as chairman. Andrew Mitchell, Greg’s son, stepped into the CEO role in 2023. But Andrew Mitchell is quick to point out that it is the chain’s team members that are the driving force behind the chain’s success. “Our team members are really the ones that make Toot’n Totum move,” he said. As Mitchell reflected on the Chain of the Year win, he imagined his grandmother’s reaction if she were here today cstoredecisions.com

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From left: Greg Mitchell, second-generation member of Toot’n Totum and chairman; Brianna Sanchez, store No.126 manager; and Andrew Mitchell, thirdgeneration member of the family business and CEO.

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COVER STORY / TOOT’N TOTUM

Eldon “Lefty” Mitchell

From left: Novie Mitchell holding son, Greg Mitchell. Eldon “Lefty” Mitchell holding daughter, Deborah McCartt.

Novie Mitchell

to see it. “She expected perfection. … I think that she would look down and say, ‘Well, you have perfected it.’ Are we always perfect? No. … But I think she would be exceptionally proud of what this team has done,” he said. “And I think she would be exceptionally proud as well of what my father did to really grow the business when the acquisition stages were occurring in his tenure of employment.” VERTICAL INTEGRATION STRATEGY

Eldon “Lefty” Mitchell and Novie Mitchell 24

Toot’n Totum is known for its emphasis on vertical integration, enabling the company to oversee and control nearly every aspect of its c-store operations from

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“curb to curb and door to door.” “What really sets us apart from other convenience store chains is how we’ve vertically integrated,” Mitchell noted. “It all started back with a whole warehouse distribution center, where we could bring in items and things that other convenience stores couldn’t get.” The warehouse distribution center first opened its doors more than 15 years ago, and the chain has been handling its own warehouse distribution ever since. These days, it distributes supplies and retail items to its stores once or twice a week, depending on the location. This shift has allowed the c-store chain to move product quickly. It has also allowed the chain to bring in local and niche items.

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COVER STORY / TOOT’N TOTUM

Toot’n Totum is known for its vertical integration, starting with a warehouse distribution center. It has since added transportation affiliate SUPA Inc., a commissary kitchen, proprietary gas, car washes, lube centers, Sign Pros, Lawn Pros and Cleaning Pros, among other in-house teams.

“A local distributor, a local provider can’t get to 98 stores on a weekly basis … so we can bring that (item) into our distribution center and move,” Mitchell said. Seven years ago, it added transportation affiliate SUPA Inc., which handles about 90% of the chain’s fuel transportation to its sites, including diesel exhaust fluid deliveries. By owning its own dispatch system, the company has greater control over fuel deliveries and can better ensure its locations have the supply they need. Toot’n Totum also operates its own commissary, proprietary Toot’n Totum gas (in addition to partnering with major gas brands Valero and Phillips 66), Wendy’s quick-service restaurants, car washes, lube centers, a signage division (Sign Pros), a lawn care business (Lawn Pros) and a cleaning and power-washing business (Cleaning Pros). It also has in-house

marketing, maintenance and IT teams. This approach allows Toot’n Totum to maintain high standards of consistency, speed and quality across locations. For example, in the world of convenience, “there’s so many light bulbs and moving parts,” Mitchell noted, not to mention inclement weather that can cause damage, and operating its own maintenance department allows Toot’n Totum to address any issues that arrive immediately without having to wait for a third party to respond. “We pride ourselves on equipment being up and functional because if the equipment isn’t working properly, that interferes with our guests,” Mitchell said.

“When we look at operational excellence, sometimes it’s the numbers on a graph … or it can be the fact that you drive by a competitor and you see that they’ve had a pump down for five days, and you know that your team would have had that fixed in five minutes. And so, again, it’s all focused on operational excellence delivered to the guest.” Owning its own lawn care and cleaning verticals likewise ensures that the guest experience is top of mind at all times. Toot’n Totum schedules the crews to arrive at times that won’t interfere with guest traffic. Power washing, for example, takes place late at night. “There’s nobody that takes care of Toot’n Totum like Toot’n Totum,” Mitchell said. “We’re going to take care of ourselves, and we’re going to make sure that our guests never have an issue as they frequent our stores.” GEN-3 DESIGN

Toot’n Totum has been opening NTI stores featuring its Gen-3 prototype, which measures 5,200 square feet. 26

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Toot’n Totum has been rapidly expanding in the Lubbock, Texas, area, opening 10 NTI stores there over the past three years, as well as another NTI store in Lamesa, Texas, that opened in 2026. It has three NTI stores slated for 2027, with six more on the docket — three in the design phase and three potential purchases. Two of those stores will be travel centers. The chain currently operates 16 travel centers that span 7,600 square feet and feature highspeed diesel and trucker amenities. Its Stratford, Texas, truck stop was honored this February as “the No. 1 Truck Stop in America” by Trucker Path. The NTI stores feature the chain’s Gen-3 prototype, which measures 5,200

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10/20/26 1:26 PM

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10/9/26 1:42 PM 6/10/26 11:54 AM

Toot’n Totum’s Fast’n Fresh brand offers items such as sandwiches, salads, burritos and subs, parfaits, and breakfast burritos. The chain matches the food menu with the needs and preferences of each community.

square feet and includes a modern design, expanded grab-and-go food section and a larger checkout area to enhance its drive-through operations. “Every store will always be accompanied with a drive-through operation for the convenience of our guests,” Mitchell declared. The drive-through concept ties into Toot’n Totum’s values of quick, clean and convenient. Guests can order anything from the drive-through except for refills, lottery, prepaid fuel or money orders. Toot’n Totum is also committed to refreshing legacy sites and has completed 10 remodels in the last two years. In Q4, it plans to remodel four stores and complete cooler upgrades in another 12 sites.

headquarters in Amarillo, Texas. The centralized kitchen acts as its commissary, delivering fresh grab-and-go foods to the stores under the chain’s proprietary Fast’n Fresh brand. That includes items like fresh-made sandwiches, salads, burritos and subs, parfaits and breakfast

burritos. Brick & Elm, an Amarillo lifestyle magazine, recognized Toot’n Totum’s Fast’n Fresh Breakfast Burritos as the winner of its 2026 Convenience Store Breakfast Burrito Tour. The chain also offers a number of proprietary foodservice offerings. Seven stores feature its Mitch’s Texas Style BBQ program. New this year, the chain is also compiling the fixings for Mitch’s brisket sandwiches in the centralized kitchen and

FRESH FOOD EMPHASIS

Toot’n Totum is prioritizing fresh graband-go and proprietary food programs, matching the food menu with the needs and preferences of each community. The chain uses a centralized kitchen that’s three miles from the company’s

Toot’n Totum’s centralized kitchen acts as its commissary, delivering fresh grab-and-go foods to stores under the chain’s proprietary Fast’n Fresh brand.

CSTORE DECISIONS • November 2026

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10/20/26 1:26 PM

on being named

Pace-O-Matic and Republic Amusements congratulate Toot’n Totum on being named Chain of the Year. Thank you for your partnership, and best wishes for continued success.

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10/19/26 8:52 AM

COVER STORY / TOOT’N TOTUM

Toot’n Totum relaunched its upgraded TNT Rewards mobile app, designed to further deepen guest engagement and drive in-store purchases. The program delivers more personalized offers, smarter earn-and-burn mechanics and tighter integration with the services guests already rely on.

delivering the ingredients to stores without the full concept so they can make the brisket sandwiches fresh at the stores. Some 64 sites offer the chain’s Red’s Pizza concept, which launched in 2024. It also offers a proprietary Oasis Tea program, which is a fresh-brewed tea offering, at 14 sites with plans to expand that to 30 locations by the end of the year. Most recently, Toot’n Totum introduced a new Jacket Potato concept, beginning at two c-store sites and a standalone location. The chain also offers order ahead, thirdparty delivery and bean-to-cup coffee at 75% of its sites. TECH-FORWARD COMMITMENT

Toot’n Totum is also committed to ongoing tech innovation as it works to live up to its mission of creating experiences worth repeating. In May, Toot’n Totum relaunched its upgraded TNT Rewards mobile app, which is designed to further deepen guest engagement and drive in-store purchases. The enhanced rewards program delivers more personalized offers, smarter earn-and-burn mechanics

and tighter integration with the services guests already rely on — from scheduling oil changes and redeeming car wash deals to ordering food for delivery. Ease of use was also a key consideration. Guests can now access the loyalty program simply by entering their phone number at the point of sale. When it began the rollout of the new app, Toot’n Totum had roughly 48,000 members and, by August, that had grown to 130,000 members. The app includes a portal specifically for team members so they can also take advantage of employee rewards. Beyond the loyalty relaunch, Toot’n Totum is using artificial intelligence (AI) to develop purpose-built tools that drive efficiency across its organization. “We’re using AI to develop coding … to take our information that is proprietary and use it internally,” Mitchell said. To that end, the chain developed Insight 360, an AI-powered platform that lets stores submit requests for maintenance, IT, lawn care, cleaning and other services through a single dispatch system. Requests are then routed to the appropriate person, eliminating the need

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for managers to coordinate with multiple contacts while creating greater efficiency and freeing up managers to focus on the guest experience. Going forward, Toot’n Totum is prioritizing in-store data analysis and building in-house AI tools that are equipping store managers with detailed, actionable metrics to enhance daily operations and decision-making. PEOPLE-FIRST CULTURE

A key part of operational excellence is the culture that drives a chain. Toot’n Totum is known for having a people-first culture, and it prioritizes internal growth through team development.

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COVER STORY / TOOT’N TOTUM

“We’ve really redeveloped all of our leadership training for upper management in the store levels, as well,” Mitchell said. Its human resources department introduced a leadership academy called LEAD, which stands for Lead, Engage, Act and Develop, to ensure its managers have as much leadership training as possible. Every manager and select assistant managers go through the program, which includes a handful of full-day sessions over three months. The company also invests in its team members through programs like LiO — Leadership from the Inside Out — a homegrown culture and leadership development class for high-performing non-managers who embody the Toot’n Totum values and are being groomed for future leadership roles. It has also introduced LIT (Leadership In Training), an eight-week training that sets managers up for success where they spend time with a trainer and visit three of the chain’s top managers for two weeks at a time. The chain also launched Fit, a group of 13 internal team members, from frontline associates through support center managers, who gather on a quarterly

basis to discuss policies, procedures and activities that happen the quarter before, providing an opportunity to communicate needs across the chain. “The notes and the details from that go directly to each VP of our company to diagnose and to (determine) the best direction in their department,” Mitchell elaborated. “When I say we’re a people-first culture … we always put our team members first and foremost in any possibility,” Mitchell said. This includes providing career paths through the company for team members who wish to grow, as well as offering access to fuel, meal, car wash and oil change discounts through its rewards program. Toot’n Totum’s team members “drive absolutely everything we do,” Mitchell said. “Without our team members, we’re rowing a boat by ourselves. Truthfully, it takes each and every one of us to row this thing. …” Toot’n Totum is focused on setting its team members up for success by giving them every tool they can to make tasks easier. “But it’s really up to them to execute it, and it’s up to them to continue to lead the Toot’n Totum Way through our five values.”

GROWING IN GALLONS & COMMUNITIES

As he looks to the future, Mitchell is focused on “growing gallons.” “Whether it takes one store or it takes 50 stores to get to that number, we’ve got to get to a goal number of gallons that we want to achieve,” he said, adding that his goal number is under wraps for now. “We’re also, at the same time, expanding into newer markets and different territories. …” he said. As the chain grows into new communities, it’s intentional about its steps. “One of the most important factors before we ever jump into a community and decide we’re going to start to try and serve those guests is we’ve got to make sure that we’re a fit for that community, as well,” Mitchell said. “We don’t want to just come in and start making money off the community and not giving back. We’ve got to do our due diligence in how we can participate in the communities, how we can be a part of that community.” That includes identifying the charities to partner with to best serve the local area. “We continue each and every year to do our spirit pumps,” Mitchell said.

Toot’n Totum ensures that it will be a fit for the community before opening a store, a process that includes identifying the charities to partner with to best serve the local area.

CSTORE DECISIONS • November 2026

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10/15/26 9:43 AM

COVER STORY / TOOT’N TOTUM

Toot’n Totum uses spirit pumps every year. At these, a portion of the proceeds from fuel sales are donated to a local school or athletic program, charity or other community cause. Education is the chain’s largest donation effort.

CHAIN OF THE YEAR ACCOLADES

A spirit pump is a designated fuel pump where a portion of the proceeds from fuel sales at that pump are donated to a local school or athletic program, charity or other community cause. “That is a big driver for us because it’s our one way of knowing that regardless of where we have put a Toot’n Totum location, there’s always going to be a high school. There’s always going to be a school in need, and so we know we can continue to carry the spirit pumps all throughout and hit the needs of every community that we encounter.” Education is the convenience store retailer’s largest donation effort, and through that lens, it looks at what individual communities are working to accomplish.

“We were a very large partner in a very big project that involved athletic fields for our community in the past four years as they’re starting to develop it,” Mitchell said. Whenever a community is working to accomplish a large project, Toot’n Totum looks at how it can be a part of it, whether that’s through a financial contribution, sponsorships or something else. Mitchell said he’s proud of the way the chain has prioritized local communities, from helping local schools and sports teams to stocking local products. “We always try and use local providers anytime we possibly can, and that’s a part of the local community,” he added.

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Mitchell noted that winning the 2026 Chain of the Year Award was like winning the Super Bowl or World Cup for the convenience store industry. He said that what stands out most to him is that Toot’n Totum is being recognized, not because of its size, but because of the day-to-day execution and consistent actions by team members that drive operational excellence. “What an honor to be awarded CStore Decisions’ Chain of the Year! This esteemed award illustrates our team members’ commitment to creating experiences worth repeating for every guest we get the opportunity to serve in our communities,” said Mitchell. “Our team members, every day, work to enhance our guests’ experiences at our locations throughout Kansas, Oklahoma, New Mexico and the Texas Panhandle for the past 76 years. Thank you CStore Decisions and thank you to our incredible team members.” CSD

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10/20/26 1:26 PM

Congratulations,

Toot’n Totum 2026 Chain of the Year Valero is a proud fuel supplier of Toot’n Totum and even prouder to call them a valued partner. Their commitment to their customers, communities and industry set a high standard, and makes this recognition especially well deserved. Congratulations to the entire Toot’n Totum team.

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10/16/26 11:46 AM

FOODSERVICE / LUNCHTIME STRATEGY

What’s For Lunch? Menus that deliver quality food, value and variety are essential for c-stores interested in capturing the midday meal customer. Erin Del Conte • Editor-in-Chief

THE LUNCHTIME DAYPART offers a big opportunity for convenience stores delving into foodservice. But just any old food program won’t cut it in today’s market. It’s important to prioritize quality and freshness as today’s customers are more discerning than ever before. CStore Decisions caught up with Benjamin Lucky, senior director, foodservice for Onvo, which operates more than 40 stores in Pennsylvania and New York, to learn more about how he’s strategizing the lunch menu. CStore Decisions (CSD): What do you see customers demanding from the lunch daypart today? Benjamin Lucky (BL): Guests want food that is fast and convenient delivered in two platforms. They want value, and they know what value means, which is not the legacy c-store way of thinking (in terms of) “cheap.” Rather, they want excellent flavor and quality vs. “gas station food” or desperation choices. On top of that, guests aren’t willing to sacrifice freshness, flavor or real value anymore. Lastly, they want enough variety to make the store a regular lunch destination with options, not simply an emergency stop when nothing else is nearby. CSD: What does your lunch strategy at Onvo look like in 2026? BL: Our 2026 and 2027 strategy is focused on strengthening the fundamentals while building a more distinctive Onvo food identity. That means improving consistency, introducing flavor-forward products and limited-time offerings (LTOs),

and creating a menu that is operationally simple while giving guests compelling reasons to visit us for lunch. We are building four pillars all within the two platforms (value and variety). As to the four pillars, there will be signature sandwiches, signature bowls, pizzas and a hot case lineup that combines elements of our upscale Made For You (MFY) program with “value to mid-scale” selections that fill the needs of more time-starved guests who want something fast, fresh and flavorful with minimal customization and at a more “portion-size” to price focus. Formats include cold and hot grab-and-go and MFY. CSD: What is one learning you’re bringing from your long c-store foodservice career that has spanned roles at chains like Kwik Shop, Maverik, Dash-In, 7-Eleven and Cal’s Convenience, among others, to running foodservice at Onvo? BL: Wow, just one? The biggest lesson is that a successful foodservice program is built on what is something of a motto for me: Make food that is “simple, fresh and flavorful/delicious.” That requires a solid, intentional menu, quality food and recipes, and execution that delivers consistently. We can do that because we have not only the right food but equipment, processes, partners and training that works. A great menu offer also requires food-safety practices, both quality merchandising and marketing, and solid operating standards so guests receive the same quality experience every day in every location.

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Benjamin Lucky, senior director of foodservice for Onvo

CSD: What lunch items are performing particularly well for Onvo, and what do you think is driving that demand? BL: Pizza is currently a particularly strong lunch performer for Onvo. It is familiar, portable and easy to enjoy in the vehicle while offering the speed, value and comfort customers want during a busy lunch period. Although we offer a personal pizza now, we are soon offering slices, too. Professional drivers told us, in about even numbers, that they like their own pizza on the one hand, and they may want two different slices or a slice and some wings on the other hand. We are going to give them what they want.

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10/20/26 1:27 PM

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FOODSERVICE / LUNCHTIME STRATEGY

Pizza is a strong lunch performer for Onvo. The chain offers a personal pizza now, and it will soon be offering slices. Professional drivers have expressed interest in their own pizza on the one hand and two different slices or a slice and some wings on the other hand.

CSD: How are you balancing convenience, quality and affordability at lunchtime? BL: We begin with food that can be prepared and served quickly without compromising flavor or consistency. We also look carefully at ingredient crossutilization, portioning, packaging and production processes so we can deliver strong value to the guest while maintaining responsible margins. Foundationally, we are committed to food and willingly making investments in equipment that allow us to deliver both for the guest and the associate by removing barriers to speed while increasing quality, giving us labor savings. CSD: How is Onvo using meal deals, bundles and/or promotions to attract lunch customers? BL: LTOs are an important part of our approach because they create interest, encourage trial and give regular guests something new to discover. Additionally, we are evaluating where thoughtfully constructed meal deals and bundles fit so we can provide genuine guest value without simply discounting the food. A fun thing we are working on is leveraging secret menu items into our app. CSD: What strategies are you using to encourage customers to choose your stores for lunch rather than restaurants or other foodservice options?

BL: We are new-ish to the scene in terms of excellent foodservice. We have to earn that choice by delivering food that is craveable, convenient and consistent, not merely available like the still-too-oftendelivered “nuke-a-food” options found in some stores in the channel. Our goal is to combine faster service and easier access with customizable distinctive flavors, strong hospitality and an experience that gives guests confidence in choosing Onvo for lunch, and frankly, all their meals.

when it comes to lunch? BL: Don’t try to compete on convenience alone, because restaurants and other retailers continue to become more convenient. Build a focused menu that your stores can execute exceptionally well, and make sure every item is fresh, flavorful and worth coming back for. If your focus is on shelf life first or alone, or you aren’t in your stores and you’re not seeing a “Yum Yum” face when guests eat your food, then you have opportunities.

CSD: What are the biggest opportunities you see for growing your lunch business over the next year? BL: We share the same challenges as others in our industry. Vision and commitment paired with space, equipment and innovation are going to either limit or amplify how robust one’s concept can be. We have passionate and committed leadership! Our greatest opportunity is to move from being a convenient destination that also sells food to becoming a place people intentionally choose because of our delicious and memorable food. We will accomplish that through stronger signature items, more disciplined execution, relevant LTOs and greater awareness of what Onvo offers at lunchtime like our BBQ Brisket Sandwich with several sauce flavor choices (and more to come).

CSD: What’s your go-to lunch order when you’re at Onvo? BL: My go-to is one of our signature sandwiches because it represents where we are taking the Onvo food program: hearty, flavor-forward and satisfying, yet still easy to enjoy on the road. I usually pair a Smoky Brisket Sandwich on a toasted King’s Hawaiian bun with a Jalapeño Mango BBQ Sauce, and I add a Mango Lemonade. If I’m ignoring calories, I’ll add one of our new Onvo chips flavors or a signature buttercream cookie.

CSD: What advice would you give other c-store retailers about competing

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CSD: Anything else we should know? BL: At Onvo, we see foodservice as a long-term strategic commitment, not merely another category inside the store. We are building the systems, culture and a solid menu foundation needed to deliver food that is simple to make, fresh, flavor forward and delicious, consistently across the organization. CSD

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10/20/26 1:27 PM

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FOODSERVICE COLUMN / COFFEE

6 MUST-HAVES FOR BREWING COFFEE SUCCESS IN C-STORES

As coffee customer expectations rise, retailers must adjust their offerings, increase innovation and ensure the basics are right every time. Bruce Reinstein • Kinetic12 Consulting

A QUALITY COFFEE PROGRAM is crucial to the success of c-store foodservice. It always has been and always will be, but the coffee category at c-stores is also changing as customers’ expectations of what constitutes a quality cup of coffee continue to evolve. Drip coffee used to be the big driver of the convenience store coffee business, and value was the offering’s primary appeal. The product was inexpensive and the cup was large. Iced coffee may have been available, but the standards

for iced coffee were traditionally low. Convenience alone drove the icedcoffee business. But customer expectations have now shifted, and c-stores have upgraded their coffee programs to meet rising demands. Quality tops the list of what customers are seeking, and expectations for what quality coffee entails are higher than ever. A quality cup of coffee not only drives customer trip frequency, but it provides an avenue to add incremental business while the shopper is on-site.

What does coffee business look like today?

How does your program compare?

CSTORE DECISIONS • November 2026

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KEYS TO SUCCESS

As retailers work to upgrade their coffee offerings to compete in today’s market, here are six important components that every successful coffee program should incorporate.

Great-tasting and fresh coffee and tea. Most competitors serve coffee and tea. Consumers have options, and they are creatures of habit. Once they commit to being your customer, it then becomes your responsibility as the operator to make sure their expectations are met. For drip coffee, peak flavor lasts 30-60 minutes, and coffee should be disposed of within two hours. A bean-to-cup machine is the best quality option. Otherwise, a decision must be made as to what the brew capacity should be. Clearly a medium roast will sell better than decaf. Iced coffee is not old coffee that is refrigerated. Iced coffee requires more coffee than standard coffee because the ice waters it down. The operator must also train their team well. Brewing coffee and producing espresso drinks is not as simple as it looks. One cup of coffee with coffee grinds in it, or an espresso drink that is virtually all milk, could become the reason a customer decides not to return to your establishment.

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Strong merchandising. A guest that comes into a convenience store should not have to look for the coffee station. There must be clear signage. At the same time, the station should be kept impeccably clean and organized. Running out of cups, milk, sugar, stirrers, napkins or lids is unacceptable. There must be signage with clear pricing and, if equipment is self-serve, there should be clear directions. During peak periods, a team member should be assigned to the coffee station to assist guests. If there is a pickup station, it should be highly visible. If there is a made-to-order espresso station, it should be easy to navigate. Merchandising the coffee station should be different during non-peak periods, where the focus is on iced coffee/espresso, cold brew and other more indulgent beverages.

Quality bakery and breakfast menu. Having a great coffee program with an inferior bakery program will immediately call into question the standards of the retail brand. When you walk into a quality convenience store, you should smell coffee and bakery. It is not necessary to bake most items, but having a scoop-and-bake program on staple items, such as blueberry muffins, will provide clear differentiation to the competition. You can add additional fruit to the batter and customize the toppings, such as with streusel. The consumer does not want to get their coffee

in one place and their bakery product or sandwich somewhere else. Ready-to-use makes it easier for the operator but will not result in the loyalty that you seek from your customers.

4. Variety that appeals to all age

groups. Overall, consumers are willing to pay for beverages, but it is clear what they want varies considerably by demographic and age groups. First and foremost, don’t assume that everyone likes what you like. Next, the basics must be perfected. If you are serving coffee, the standard drip, iced, espresso and cold brew must be memorable. There must be options to customize beverages. Different milk varieties, syrups, high-protein add-ons, energy alternatives and specialty limited-time coffee options must be considered. Some like their coffee the same way every day while others are looking to change it up. A great coffee program satisfies both needs.

A combo program that differentiates. Virtually every combo meal in foodservice ends with a drip coffee or fountain beverage. Clearly the cost of the beverage helps defray some of the cost in order to provide a lower-cost value meal. The question is whether many consumers see more value in a combo meal that has more enticing components. Based upon changes in consumer preferences, iced coffee/espresso beverages, cold brews, hot espresso beverages or

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seasonal beverages with pumpkin or other flavors could drive additional revenue and satisfy the consumer’s craving for different options.

A focus on multiple dayparts to drive a greater revenue stream. Coffee is no longer just the early morning caffeine boost. Consumers love coffee and want it throughout the day, but what they crave will vary based upon the time of day, the weather, what is being offered as specials and much more. How about a pumpkin iced latte combined with a fresh baked pumpkin cookie or a vanilla sweetcream cold brew? How about lavenderhoney matcha as a change of pace? An afternoon or nighttime pick-me-up does not have to be a cup of drip coffee. It can be an innovative and sometimes indulgent offering that brings the consumer back more often. Bruce Reinstein is a senior partner with Kinetic12, a Chicago-based foodservice and general management consulting firm. The firm works with leading foodservice operators, suppliers and organizations on customized strategic initiatives as well as guiding multiple collaborative forums and best-practice projects. They also engage as keynote speakers at operator franchise conferences and supplier sales meetings. Their previous leadership roles in restaurant chain operations and at foodservice manufacturers provide a balanced industry perspective. For more information visit Kinetic12.com or contact Bruce at Bruce@ Kinetic12.com. November 2026 • CSTORE DECISIONS

10/19/26 9:23 AM

CATEGORY MANAGEMENT / SNACKS

Protein, Value and LTOs Shape Snack Strategies Consumers are increasingly seeking out snacks with nutritional benefits and value-focused offerings as inflation shifts purchasing behavior. Kevin McIntyre • Associate Editor

SNACKING HABITS in the c-store space continue to evolve as consumers’ spending decisions and preferences shift amid rising costs and the rise of GLP-1 medications. Historically, salty snacks have dominated the category. And while that remains true today, the gap between salty offerings and healthy alternatives is closing each year. While the salty segment is still performing well, notching a modest decrease of 0.6% in dollar sales for the 52 weeks ending Oct. 6, according to market research firm Circana, adjacent segments like dried meat snacks and snack bars are overperforming in comparison. Dollar sales for dried meat snacks, for example, increased 2.7% compared to last year as snack bars, granola bars and clusters saw an uptick of 8.2%, signaling consumers’ desires for products with nutritional benefits like protein and fiber. “One area that has stood out for us is

snacking with more of a purpose,” said Walter Thomas, senior category manager at Northborough, Mass.-based Yatco, which operates 23 c-stores across New England. “Items like protein snacks, meat snacks, nuts and cheese are becoming a bigger part of that conversation. Customers still want something that tastes good, but they also want something that will hold them over. For us, the more interesting shift is what customers want out of a snack beyond just the next new flavor.” Angelica Serna, category manager at TXB, which operates 47 locations across Texas and Oklahoma, is seeing a similar trend. She noted, however, that customers are still looking for their tried-and-true indulgences in addition to healthy options. “I am seeing customers leaning towards more healthy options, but at the same time, we still have those customers that are looking for a splurge or a little treat to either jumpstart their day or as

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a midday pick-me-up,” said Serna. “So, I’m seeing regional flavors, I’m seeing indulgent flavors like hazelnut and honey, but then I’m also seeing a lot of protein bars that have double-layered flavors or multiple layers to their flavor profiles.” As better-for-you snacks continue to gain popularity, Richard Perry, senior category manager at Worcester, Mass.based Nouria, which operates more than 300 stores across eight states in the Northeast and Southeast, said alternative snacking options in its stores are performing particularly well. “Meat snacks are growing for us, and we are launching a new rack that will have more space for sticks, which is where we are seeing a lot of growth and innovation,” he said. “These racks will roll out in Q4 for us, and we expect to see some great results. We expanded our nutrition bar sets in our Southern stores and are seeing substantial growth cstoredecisions.com

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CATEGORY MANAGEMENT / SNACKS

HEALTHIER ALTERNATIVES ON THE RISE

While dollar sales for salty snacks stayed mostly flat, dried meat snacks and snack bars increased 2.7% and 8.2%, respectively. Dollar Sales Product

Unit Sales

Price Per Unit

Current

1-Year % Change

Current

1-Year % Change

Current

1-Year % Change

Salty Snacks

$7.81 B

-0.6%

2.61 B

-1.7%

$2.99

1.0%

Potato Chips

$2.23 B

-2.2%

803 M

-2.5%

$2.78

0.3%

Tortilla/Tostada Chips

$1.73 B

2.0%

534 M

1.7%

$3.25

0.3%

Cheese Snacks

$1.12 B

0.3%

376 M

-0.1%

$2.98

0.4%

Other Salted Snacks (No Nuts)

$986 M

-4.8%

307 M

-8.7%

$3.22

4.4%

Corn Snacks (No Tortilla Chips)

$893 M

4.5%

296 M

4.3%

$3.01

0.2%

Pretzels

$378 M

1.4%

125 M

-0.2%

$3.03

1.6%

Ready-To-Eat Popcorn/Caramel Corn

$244 M

-6.1%

83.7 M

-5.9%

$2.92

-0.3%

Pork Rinds

$221 M

-6.5%

88.8 M

-9.4%

$2.49

3.2%

Dried Meat Snacks

$2.12 B

2.7%

491 M

-2.3%

$4.31

5.1%

All Other Dried Meat Snacks

$1.25 B

3.4%

400 M

-1.7%

$3.12

5.2%

Jerky

$866 M

1.6%

90.6 M

-5.0%

$9.57

7.0%

Snack Bars/Granola Bars/Clusters

$1.04 B

8.2%

366 M

2.1%

$2.85

6.0%

Nutritional/Intrinsic Health Value Bars

$769 M

12.9%

226 M

8.0%

$3.41

4.6%

Breakfast/Cereal/Snack Bars/Clusters

$171 M

-6.2%

77.9 M

-8.4%

$2.20

2.4%

Granola Bars

$57.4 M

-0.6%

42.1 M

-5.4%

$1.36

5.1%

All Other Snack/Granola Bars/Clusters

$44.7 M

7.0%

20.5 M

0.9%

$2.19

6.1%

$1.27 B

0.8%

597 M

0.0%

$2.12

0.8%

Source: Circana OmniMarket Total U.S. Convenience data for the 52 weeks ending Oct. 6, 2026

in the subcategory.” Sweet and salty snacks, Perry noted, “continue to have sluggish sales but are certainly being affected by inflation, rising gas prices and GLP-1 adoption.” AUTUMN MERCHANDISING

As retailers execute on their fall merchandising strategies, limited-time offers (LTOs) and seasonal promotions can help drive engagement, repeat visits and increased loyalty. TXB uses these seasonal periods to “play around a little bit” with new products and LTOs. “(LTOs are) really great as growth levers,” said Serna. “They kind of break up the monotony of a planogram, they drive urgency and trial, and, of course, incremental dollars. They (allow you to) test out new flavors or seasonal offerings a lot

easier in the snack category.” Yatco’s Thomas mentioned that LTOs play a significant role in the chain’s strategy, allowing it to keep stores fresh and introduce more variety for customers. However, the rollouts, he emphasized, need to be intentional and focused. “We need to be thoughtful about what we bring in, how much we buy and where we merchandise it,” said Thomas. “A seasonal item has a relatively short window to perform. We want to create excitement while making sure we are not carrying that inventory well beyond the season.” Nouria is seeing success with LTOs specifically within its private-label line, My Nouria. “Our My Nouria pumpkin cinnamon bun was a huge hit with our guests last year, and this year we have been selling

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even more than last year,” said Perry. “Seasonal items offer a great opportunity to delight our guests with both new items and classic favorites like apple and pumpkin flavors in sweet snacks.” THE VALUE OF VALUE

With inflation on the rise and consumers increasingly seeking out value from their snack purchases, price is becoming a key differentiator for convenience store retailers. “Price continues to be a significant factor. Customers are paying attention, and we need to give them options,” said Thomas. Perry agreed, noting that value “has been the keyword that continues to get brought up in meetings with vendor partners and with data reports.” Nouria has leaned into bundling and

cstoredecisions.com

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CATEGORY MANAGEMENT / SNACKS

NUTS AND SEEDS, ALTERNATIVE SNACKS SEE MIXED RESULTS

Snack nuts, chocolate-covered salted snacks and popcorn oil saw increases in dollar sales (1.3%, 7.5% and 1.4%, respectively). Dollar Sales Product

Unit Sales

Price Per Unit

Current

1-Year % Change

Current

1-Year % Change

Current

1-Year % Change

Snack Nuts/Seeds/Corn Nuts

$1.01 B

-0.2%

393 M

-2.5%

$2.56

2.4%

Snack Nuts

$606 M

1.3%

251 M

-1.5%

$2.41

2.8%

Sunflower/Pumpkin Seeds

$343 M

-2.6%

117 M

-4.5%

$2.93

2.0%

Toasted Corn Nut Snacks

$56.6 M

-0.7%

25.0 M

-3.7%

$2.26

3.2%

Other Snacks

$407 M

3.4%

97.2 M

-1.8%

$4.19

5.2%

Chocolate-Covered Salted Snack

$216 M

7.5%

47.3 M

0.9%

$4.55

6.6%

Nutritional Snacks/Trail Mix

$180 M

-1.4%

45.9 M

-5.2%

$3.93

4.0%

Carob/Yogurt Coated Snacks

$11.0 M

8.1%

3.86 M

9.9%

$2.84

-1.7%

Apple Chips

$192,508

-10.9%

61,698

-20.8%

$3.12

12.5%

Popcorn/Popcorn Oil

$8.98 M

-7.8%

5.14 M

-6.9%

$1.75

-1.0%

SS Microwave Popcorn

$8.39 M

-7.7%

4.71 M

-6.3%

$1.78

-1.6%

Kernel Popcorn

$588,205

-9.2%

430,140

-13.8%

$1.37

5.4%

Popcorn Oil

$14,529

1.4%

2,852

-3.7%

$5.09

5.3%

Source: Circana OmniMarket Total U.S. Convenience data for the 52 weeks ending Oct. 6, 2026

meal deals to offer a value proposition that appeals to price-conscious guests. It is also experimenting with different pack sizes for snacks. “Pack size is where we are seeing more customers trade up to take-home sizes where they perceive more value,” said Perry. “We are looking for smaller pack sizes where it makes sense to offer a better entry-level retail and also for the GLP-1 adopters who still may want to indulge on an item but can’t eat a full size. We see channel leakage to club and dollar, so the consumer is seeking value in different ways.” Yatco’s Thomas is also testing different pack sizes in an effort to add variety and value for snacking customers. “A smaller package can help keep the purchase affordable, while a larger package or a well-planned promotion can offer value for someone buying more,” Thomas said. “We cannot assume that every customer wants the biggest bag. Sometimes they simply want a good snack at a price they are comfortable spending today.”

THE FUTURE OF SNACKS

Looking ahead, there are several key trends retailers should be keeping an eye on in the snack category. Chief among them is nutrition. Protein, fiber and explicitly stated health benefits continue to drive snack purchases across the U.S. “I would watch the continued interest in protein and more filling snacks,” said Thomas. “That opportunity extends beyond protein bars into meat snacks, nuts, cheese and other refrigerated options. It challenges us to think about snacking across the entire store. We need to make those products easy to find and give them the same attention we give traditional snack categories.” Another development to watch is the fact that customers are looking to snacks for an experience as opposed to a quick pick-me-up or treat. “I think customers are going to continue looking for flavor experiences rather than just what they’ve been purchasing in the past,” said Serna. In order to succeed in the snack space, c-store retailers will need to

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reevaluate their assortment to include health-focused products and protein, combined with value-focused promotions. After all, Thomas said, assortment alone does not drive results. “Thoughtful planning, competitive pricing and consistent execution in the stores all matter,” he said. “We also value the insights we get from our vendor partners. Those conversations help us identify opportunities, but we still need to look closely at our own customers and sales to understand what makes sense for our stores.” CSD

FAST FACTS:

• Salty snacks stayed flat while dried meat snacks and granola bars ticked up significantly in sales. • LTOs are driving sales and repeat visits for value-focused consumers. • Consumers are looking for an experience from snacks rather than a quick pick-me-up.

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10/16/26 1:34 PM

CATEGORY MANAGEMENT / CIGARETTES & CIGARS

Navigating

the Combustible Customer Retailers refine assortment, pricing and merchandising strategies as they respond to evolving consumer preferences at the backbar. Emily Boes • Senior Editor

PRICE AWARENESS, strict inventory management and localized assortment are the keys to category success for cigarettes and cigars. In recent years, combustibles have seen unit sales fall to nicotine alternatives, high taxes and health concerns, although many states are now imposing excise taxes on tobacco products such as vape and nicotine pouches, too. Still, cigarettes are sitting at $50.8 billion in sales for the 52 weeks ending Sept. 6, according to market research firm Circana.

“While cigarette volumes have experienced a long-term decline, cigarettes remain one of the most important categories in convenience retail. For many stores, cigarette sales continue to drive valuable customer traffic and contribute significantly to overall store sales,” said Alison Ritchie, president of the New York Association of Convenience Stores. CATEGORY MANAGEMENT

While cigarette dollar sales have essentially garnered zero net change (up just 0.1%) in the year ending Sept. 6, cigars

CSTORE DECISIONS • November 2026

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have increased a slightly larger 0.4% in dollars. Both jumped in price per unit (5.1% and 6%, respectively), per Circana. Hot Spot Convenience Stores, operating over 40 locations in North Carolina and South Carolina, has been focusing on streamlining and optimizing its cigarette assortment to better align with evolving consumer purchasing habits. Premium brands are still the majority of sales, but “the most notable shift has been increased demand for value-priced products as consumers manage higher living costs and inflationary pressures,”

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CATEGORY MANAGEMENT / CIGARETTES & CIGARS

COMBUSTIBLE SUMMER SALES SLIP

Cigarette sales dipped 0.5% in dollars and 3.9% in units. Cigar sales also decreased, led by premium cigars in units (-20.2%) and little cigars in dollars (-7.9%). Large mass cigars took home the largest dollar share of category for cigars. Dollar Sales Product

Dollar Share of Category

% Current 1-Year Change Current

Unit Sales

Price Per Unit

1-Year Change

Current

1-Year % Change

Current

1-Year % Change

Cigarettes

$12.2 B

-0.5%

100.00

0.00

1.17 B

-3.9%

$10.36

3.6%

Cigars

$959 M

-0.7%

100.00

0.00

430 M

-6.0%

$2.23

5.7%

Large Mass Cigars

$902 M

-0.2%

93.99

0.45

412 M

-5.4%

$2.19

5.4%

Premium Cigars

$48.9 M

-7.5%

5.10

-0.38

15.1 M

-20.2%

$3.25

15.9%

Little Cigars

$8.71 M

-7.9%

0.91

-0.07

2.54 M

-13.4%

$3.43

6.3%

Source: Circana OmniMarket Total U.S. Convenience data for the 12 weeks ending Sept. 6, 2026

revealed Shawn Holmes, corporate marketing and merchandising manager for Hot Spot. Many of the chain’s rural locations over-index in traditional cigarette sales, while stores in growing markets and areas with younger demographics yield stronger performance in nicotine pouches and alternative nicotine products. “One of the biggest lessons we’ve learned is that a one-size-fits-all assortment rarely delivers the best results. We rely heavily on store-level sales data, customer purchasing patterns and local demographics to tailor assortments,” said Holmes. “Our strongest-performing tobacco locations are typically those where the assortment reflects the unique needs of that trade area rather than a chainwide average.” Ritchie agreed. She noted that retailers should regularly evaluate category

performance at the store level as demand can vary significantly by market, and the most effective strategies are tailored to local buying patterns. The right product mix, she continued, is critical. According to Holmes, tobacco remains one of the most localized categories in convenience retail. “Adult consumers expect stores to carry the products they purchase most frequently, whether those are premium brands, value offerings or other nicotine products,” Ritchie added. The cigar segment at Hot Spot continues to become more segmented and opportunity driven. Traditional value cigars are an important part of the business, but larger formats, premium offerings and flavored

products (where regulations permit) are also seeing stronger demand. There is also increased crossover between cigar users and other nicotine categories at Hot Spot. “Today’s cigar customer is often looking for either affordability or a more premium experience, depending on the occasion,” Holmes said. And for those customers looking for affordability, value perception is crucial.

“Our strongest-performing tobacco locations are typically those where the assortment reflects the unique needs of that trade area rather than a chainwide average.” - Shawn Holmes, corporate marketing and merchandising manager for Hot Spot 50

CSTORE DECISIONS • November 2026

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CATEGORY MANAGEMENT / CIGARETTES & CIGARS

“Shoppers are willing to pay more when they recognize the value in the product, but they are also quick to change purchasing behaviors when prices move beyond their comfort level,” said Holmes. When considering its cigarette and cigar assortment, manufacturer programs are also an important part of category management; they support price competitiveness, merchandising opportunities and overall profitability. “That said, our primary objective is maximizing total category performance and customer satisfaction. We evaluate programs based on their ability to drive sales, improve margins, create value for the customer and support long-term category growth,” Holmes said. “The best partnerships are those where manufacturer objectives align with our goals around pricing, execution, inventory management and shopper engagement. Ultimately, the customer drives our decisions, and every program must support that priority.” Strong in-stock conditions, competitive pricing and a balanced The best stores, Holmes assortment are important components of the backbar. said, maintain strong in-stock

Hot Spot strategically prices its set rather than implement broad price increases. The retailer also uses promotional offers, multipack deals and a clearly communicated value proposition to entice customers.

CSTORE DECISIONS • November 2026

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conditions, competitive pricing and a balanced assortment. Strong compliance also plays a critical role in the success of the tobacco category. “The stores that consistently outperform are the ones that combine datadriven decisions with excellent day-today execution,” Holmes said. Ritchie added that maintaining a clean backbar is also important, as is training employees to understand age-verification procedures and regulations, including licensing requirements, product restrictions and local ordinances. Ritchie added that generally, successful retailers are taking a broader view of the nicotine category and using data to understand category performance. In all, Holmes and Ritchie agreed that retailers should know their trade area, use data to guide decisions, pay attention to the broader nicotine landscape, and stay disciplined with pricing, compliance and store execution. “Cigarettes remain an important traffic and sales driver for convenience stores, but the category continues to evolve. Success today requires balancing traditional tobacco products with emerging nicotine alternatives, tailoring assortments to local consumers, maintaining competitive pricing and staying ahead of regulatory and market changes,” Holmes said.

cstoredecisions.com

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CATEGORY MANAGEMENT / CIGARETTES & CIGARS

“From a retailer perspective, the proposal raises significant concerns. Convenience store owners could face increased compliance burdens, customer confusion and more complicated age-verification requirements.” - Alison Ritchie, president of the New York Association of Convenience Stores REGULATION BREAKDOWN

While convenience store retailers are strategizing for assortment, pricing and inventory management, they’re also monitoring regulations. New York is considering a generational tobacco ban that would limit tobacco purchases to those born before Dec. 31, 2007. If it passes, it would be effective Jan. 1, 2028. “From a retailer perspective, the proposal raises significant concerns. Convenience store owners could face increased compliance burdens, customer confusion and more complicated age-verification requirements,” Ritchie said. If retailers need to enforce a generational distinction at the point of sale, negative interactions with store personnel

might ensue. It raises legitimate security concerns, she added. For regulatory issues in general, retailers must stay engaged and informed. “Regulatory changes have become one of the biggest factors impacting tobacco category management,” Holmes stated. Hot Spot’s approach is to stay educated, remain compliant and build enough flexibility into its assortment strategy to quickly adapt. Flexibility remains one of the industry’s greatest strengths, Ritchie noted. Convenience stores have long understood the need to adapt to the changing regulatory environment. While new products rapidly enter the market and state and local legislative bodies are

CSTORE DECISIONS • November 2026

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continuously pressuring the convenience store landscape in many places, efficiency and adaptability have always been key c-store tenets. “Retailers should make their voices heard. Convenience stores are often small businesses that serve local communities, employ local residents and contribute to the state economy. Policymakers need to understand how proposed regulations affect legitimate businesses and the consumers they serve. Engagement in the legislative process has never been more important,” Ritchie said. CSD

FAST FACTS: • Cigarette dollars tipped up 0.1% for the 52 weeks ending Sept. 6, per Circana, and cigar dollars inched up by 0.4%. • Tobacco sales are highly localized, and savvy retailers curate assortment based on trade area. • Inventory management, price sensitivity and watching regulations are all important to successful category management for the cigarette and cigar segments.

cstoredecisions.com

10/19/26 9:27 AM

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4/15/26 11:38 AM

Announcing the Winners of CStore Decisions’

2026 HOT NEW PRODUCTS CONTEST

Find out which new c-store products grabbed the winning spots across 17 key categories. A CStore Decions Staff Report

THE RESULTS OF CSTORE DECISIONS’ Hot New Products Contest are in. Earlier this summer, supplier and service companies across the c-store industry submitted their latest launches to contend for a spot in our Hot New Products Awards. Our panel of retailer judges reviewed each submission using a detailed point system, weighing factors such as innovation, appearance/packaging and overall potential for success. Below are the winners and the runners-up across 17 c-store categories and subcategories. 56

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cstoredecisions.com

10/19/26 10:20 AM

Candy

Beverages

winner:

Reese’s Oreo Peanut Butter Cup

by The Hershey Co. America’s No. 1 candy and the No. 1 cookie finally decided to break the internet (and your snack standards). This is the iconic duo fans have been dreaming about. The Reese’s OREO Cup brings together milk chocolate and white creme peanut butter cups with OREO cookie crumbs. It’s a mashup of the No. 1 candy and No. 1 cookie brands. Kirk Tanner, CEO of The Hershey Co., said Reese’s Oreo was the top new item in the category in Q3 2025, and retail sales trends are exceeding internal targets. Trial and repeat are very strong and in the top quartile across all major manufacturer chocolate innovation in the past three years, and early data shows that Reese’s Oreo over-indexes with Gen Z and millennials, a priority audience for the brand.

Runner-Up:

Shaq-A-Licious Slams by The Hershey Co. SLAMS serve up a multitextural, interactive gummy experience inspired by Shaquille O’Neal’s love of slam dunks and big kid energy. Three sweet, crunchy gummy balls in watermelon, strawberry and orange are paired with a chewy, sour mango ring for playful flavor combinations. Stacking crunchy gummy balls inside a sour mango ring creates a multitextural bite unlike anything else in the gummy aisle. The balls-and-hoop format transforms candy into a hands-on experience — inviting fans to build, play and personalize every piece. With Shaquille’s vision shaping every detail, SLAMS delivers a one-of-a-kind, multisensorial adventure that grabs your attention the instant you open the bag.

BODYARMOR FIT

by The Coca-Cola Co.

BODYARMOR FIT is a first-of-its-kind sparkling sports drink that reimagines hydration for today’s consumer. Combining 290 milligrams of electrolytes, 60 milligrams of caffeine, zero sugar and ingredients that support metabolism, BODYARMOR FIT delivers an alternative to traditional sports drinks and sparkling beverages. With 53% of U.S. adults saying added health benefits make food and drink a better value, BODYARMOR FIT delivers multiple benefits in one drink. Available in five flavors, it’s designed for consumers who see fitness as a 24/7 lifestyle. Unlike sports drinks focused on workout recovery, BODYARMOR FIT supports all-day hydration. Its unique combination of hydration, light energy and sparkling refreshment creates a new experience within the sports drink category, helping convenience retailers differentiate their cooler set while meeting growing demand for functional beverages. BODYARMOR FIT gives retailers a differentiated, premium beverage that drives impulse purchases, attracts healthconscious consumers and helps grow the functional beverage category.

Runner-Up:

C4 Performance Energy Cereal Killer by Nutrabolt C4 Performance Energy Cereal Killer is a first-of-its-kind,

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fruity, cereal-flavored energy drink that transforms nostalgic breakfast flavor into bold, all-day performance for adults. Delivering the explosive energy C4 is known for, Cereal Killer offers a fun taste inspired by the sweet, fruity cereal left at the bottom of the bowl, standing out in the crowded convenience channel with a totally unique flavor. At launch, Cereal Killer became the top-performing flavor launch in Nutrabolt history, driving record-breaking demand across both direct-to-consumer and retail. It quickly became the brand’s most-subscribed product online, attracted more than half of purchasers who were new to the brand, and achieved the fastest sales velocity of any C4 Performance Energy flavor launch — proof that bold innovation keeps fueling category growth. The product launched online and instore exclusively at 7-Eleven, expanded to Albertsons on July 1 as an exclusive offering, and is set for national rollout later in 2026.

Functional Beverages winner:

GOGO Fruit Smoothie Protein by GoGo squeeZ

GOGO eight-gram Protein Fruit Smoothie is a category-defining innovation, offering a delicious dairy-free, protein alternative to the traditional fruit pouch. The new treat is made with eight grams of protein and the goodness of real fruit with no added sugar. GOGO eight-gram Protein Fruit Smoothie brings a betterfor-you option to the grab-and-go lifestyle. As the newest pantry must-have, GOGO eight-gram Protein Fruit Smoothie is designed for any fitness or wellness enthusiasts seeking both convenience and added nutritional benefits. November 2026 • CSTORE DECISIONS

10/19/26 10:20 AM

Functional Beverages

(Continued)

Runner-Up:

GOGO Dairy Protein by GoGo squeeZ Thick, rich and creamy, GoGo Dairy Protein delivers 10 grams of complete protein and is made with real milk. Coming in a portable pouch, this is a delicious mess-free snack you can grab and go anytime, anywhere for a convenient way to add protein to your day.

Dispensed Beverages winner:

Powerade Xtra Sour on Coca-Cola Freestyle by The Coca-Cola Co.

requiring additional equipment, labor or new SKUs. As consumers increasingly seek adventurous, flavor-forward beverages, POWERADE XTRA SOUR creates a differentiated hydration experience that goes beyond traditional sports drinks. Unlike packaged sour sports beverages, it offers an exclusive, customizable fountain experience that drives trial and repeat purchases. POWERADE XTRA SOUR gives convenience retailers an innovative beverage that attracts younger consumers, creates excitement at the dispenser and helps grow the sports drink category through a unique combination of functional hydration and bold flavor.

Runner-Up:

Frazil Rock n’ Roll

by Frazil What gives you the moves like Jagger? What makes you want to twist and shout? What could very well be a stairway to heaven? For Frazil, the answer is its newest flavor: Rock n’ Roll, a combination of classic grape with a hint of blueberry and blue raspberry for a flavor that’s both nostalgic and unexpected. The grape base gives it a familiar, easy-drinking foundation, while the blueberry and blue raspberry add a tart edge that sets it apart from typical frozen beverage flavors. The result is a vivid purple pour that stands out at the dispenser as much as it does on the palate. Since its launch, Rock n’ Roll has quickly become a fan favorite among Frazil drinkers, proving that a classic flavor pairing, done right, can still feel like something new.

POWERADE XTRA SOUR on CocaCola Freestyle brings a bold new twist to sports hydration by combining POWERADE’s trusted performance credentials with a first-of-its-kind sour flavor experience at the fountain. Powered by Coca-Cola Freestyle’s patented microdosing technology, it delivers an intense sour profile in multiple flavors and both full- and zero-sugar varieties without

CSTORE DECISIONS • November 2026

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Cigars winner:

White Owl Red, White & Berry by Swedish Match Cigars Inc. In July 2025, White Owl introduced White Owl Red, White & Berry, a limited-edition cigarillo delivering a sweet, berry-forward experience with bold blue raspberry flavor. This innovation offered consumers a high-quality cigarillo with a distinctive flavor profile that reinforced White Owl’s reputation for category-leading products. The launch featured eye-catching red, white and blue packaging supported by bold point-of-sale signage that increased awareness and encouraged trial. Its unique flavor, visual appeal and premium quality strengthened its position within the White Owl portfolio. The homogenized tobacco leaf segment is the largest in the mass market cigar category, and White Owl remains a leader with a 43% share of flavored cigars. Recognized for innovation and successful product launches, White Owl continues to excite the category. White Owl Red, White & Berry has a combination of unique flavors, distinctive packaging, premium quality and brand strength.

cstoredecisions.com

10/19/26 10:20 AM

WARNING: Cigar smoking can cause lung cancer and heart disease.

THE FINEST BLEND

S M O OT H & A R O M AT I C CLASSIC

S M O OT H

C H E R RY

Available in 2-for-$1.29 & Save-On-2

WINE

WHITEOWLCIGAR.COM

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5/15/24 1:38 4:28PM PM 10/9/26

Cigars (Continued) Runner-up:

nicotine pouches

by Inter Continental Cigar Corp.

winner:

Blues Cigarillos 2-Pack

Al Capone continues to deliver real profits and real benefits; the introduction of the Blues Cigarillos 2-Pack further strengthens the brand’s premium portfolio. Designed to drive incremental sales and maximize retail productivity, the convenient two-pack format generates exceptional profitability per square inch with high-performing merchandising solutions like the Al Capone twopack tower and merchandisers. Crafted with an all-natural-leaf wrapper and offered in an aromatic format, the twopack also serves as an accessible entry point into the highly successful Blues product line, encouraging trial while driving conversion to the established Blues 10-Pack. This strategic product ladder builds on Al Capone’s proven performance, supported by an impressive 90% consumer retention rate. Al Capone Blues Cigarillos 2-Pack delivers product quality, strong adult consumer loyalty, outstanding retailer margins and space-efficient merchandising. It exemplifies Al Capone’s commitment to helping retailers grow category sales, increase profitability and build long-term success through innovative premium tobacco options.

Runner-up:

Game Summer Blend

by Swedish Match Cigars Inc. Introducing Game Summer Blend, a limited-edition release crafted to capture the easy, laid‑back feel of summer. Launched in May 2025, Game Summer Blend delivered a bright, tropical taste with a smooth smoking experience and refreshing flavor profile — bringing a cool, flavorful twist wrapped in Game’s signature natural-leaf quality. Vibrant packaging and eye‑catching point-of-sale signage helped Game Summer Blend stand out at shelf, attracting attention and driving trial. As the mass market cigar category shifts toward natural leaf, Game remains the No. 1 small natural-leaf brand with over 53% share year to date. Built on years of consumer research, premium Connecticut Shade tobacco sourcing and over 144 years of Garcia y Vega expertise — paired with Game innovation — this offering delivered for today’s consumer. Game Summer Blend has a combination of refreshing flavor, trusted quality and strong brand equity.

CSTORE DECISIONS • November 2026

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on! PLUS

by Altria On! PLUS is a next-generation oral nicotine pouch designed for adult nicotine consumers 21 and up seeking a smokefree alternative. It carries a landmark industry distinction as the first product authorized through the Food and Drug Administration’s pilot program designed to expedite the review of nicotine pouch Premarket Tobacco Product Applications. On! PLUS nicotine pouches pairs a refined consumer experience with proprietary NICOSILK mesh technology and a built-in compartment for responsible disposal. The lineup spans three flavors — Mint, Tobacco Flavor and Wintergreen — each available in six-milligram and nine-milligram nicotine strengths, giving consumers meaningful choice across taste and intensity. After an initial launch through e-commerce and at participating retailers in North Carolina, Florida and Texas, on! PLUS nicotine pouches reached participating retailers nationwide in late March 2026 — a major milestone in moving adult nicotine consumers 21and up beyond smoking.

cstoredecisions.com

10/19/26 10:20 AM

Proud to announce on! PLUS® has received CStore Decisions’ Hot New Products Award. Get in contact with your AGDC representative to learn more about merchandising and value support from Helix Innovations.*

*on! PLUS® 12mg Nicotine Pouches are available nationwide, excluding select geos. Mint, Wintergreen, Blueberry Mint and Mango Pineapple varieties are not available in Flavor Ban geographies. © Helix Innovations LLC 2026 UL003 Trade Ad | FOR TRADE USE ONLY

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10/12/26 7:55 PM

Energy Pouches

Snacks

winner:

by Mojo Energy Pouches

by Carl Buddig and Co.

Sour Apple by Mojo Energy Pouches is the first new core flavor introduced since the brand’s launch, bringing a bright, tangy twist of flavor to the emerging energy pouch category. Each zero-sugar, zero-calorie pouch contains 50 milligrams of naturally derived caffeine from green tea (which is equivalent to about half a cup of coffee) along with B vitamins, L-theanine, ginseng and yerba mate for convenient, on-the-go energy. Designed for busy lifestyles, Sour Apple combines the taste of crisp, sweet and tart green apple with Mojo’s award-winning slider packaging. Consumers can also pair Sour Apple with Mojo’s limited-edition Cinnamon Churro flavor to create a delicious apple pie-inspired flavor combination, showcasing the brand’s commitment to flavor innovation and customization. Sour Apple expands Mojo’s core lineup while giving convenience store shoppers a fresh new way to enjoy everyday energy.

Hidden Valley Ranch, Ranch Seasoned Dippers bring bold, craveable ranch flavor to a convenient, proteinpacked snack designed for today’s on-the-go lifestyles. Featuring tender, 100% natural grilled chicken strips paired with Hidden Valley Original Ranch dip, this ready-to-eat combo delivers both flavor and functionality with no prep required. With 15 grams of protein per serving, it helps keep consumers satisfied and energized longer, making it an ideal solution for quick snacks or light meals. Versatile by design, it can be enjoyed as is or added to lunches, wraps and salads for an extra boost of flavor anywhere. Ranch Dippers appeal to the on-the-go consumer from Gen Alpha to boomers, bringing trusted ranch taste and grab-and-go convenience to the evolving refrigerated snacking space.

Mojo Energy Pouches Sour Apple

Runner-Up:

Wip Energy Pouch Blue Raspberry by Wip Wip is built around a simple, novel idea: effective, convenient and accessible fuel for the modern, on-the-go consumer. Wip quickly delivers caffeine with no sugar, no calories and no nicotine in an easy-to-use pouch format. Wip has added Blue Raspberry to its roster: a new top-selling flavor, and the results speak for themselves. Wip is known for distinctive, bold flavors, something the brand has prioritized since inception. The Blue Raspberry launch was requested by more than 85% of Wip’s core users in blind central location testing, and in the last three months, Blue Raspberry has become the No. 2 selling flavor in Wip’s portfolio on directto-consumer. The latest retail launch has proven that fruit flavors are essential to meeting energy consumers’ flavor needs where they are.

CSTORE DECISIONS • November 2026

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Hidden Valley Ranch, Ranch Seasoned Dippers

Runner-Up:

Chex Mix M&M’s

by General Mills General Mills Convenience is shaking up the snack aisle with Chex Mix M&M’s — a craveable new take on its popular snack mix that brings together sweet and salty in one bold bite. The new snack mix combines classic Chex pieces, rye chips, pretzels, roasted peanuts and milk chocolate M&M’s, delivering a flavor profile c-store consumers will love. Available in 4.5-ounce bags, the new snack offers c-store retailers an exciting new option for the warehouse salty set from two iconic brands consumers know and love with a suggested retail price of $3.79.

cstoredecisions.com

10/19/26 10:20 AM

april 11-13, 2027 New Orleans, LA

Presented by:

Visit our website for more information and future registration

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8/18/26 10:52 AM

Snacks / Soft Pretzels

Sweet Snacks / Bakery

winner:

Bulk Pretzels

winner:

¡Hola! Churros Birthday Cake Flavored Filled Churro Bites

by Prairie City Bakery

by J&J Snack Foods These golden, crispy churros are filled with creamy birthday cake filling, sprinkled with colorful confetti sugar and cinnamon for nostalgic fun. Made with no artificial colors or flavors, they’re perfect for menus that need a little extra wow factor because every day deserves a celebration. According to Datassential, 73% of consumers “love” or “like” birthday cake flavor. C-store operators will love the ease of preparation and the uniqueness of the flavor for their limited-time offer or regular menus.

winner:

oreo Muffins

by MondelÉz International Debuting in December 2025 as a permanent addition to the bakery aisle, OREO Muffins bring a level of excitement to the convenience store landscape. Built specifically to meet the surging consumer demand for premium, grab-and-go options, OREO Muffins deliver the universally loved taste of OREO cookies in a highly portable format. Each package features a two-count serving of indulgently delicious muffins made with real cocoa and baked with signature OREO flavors. This sweet baked goods innovation disrupts the traditional bakery category by transforming muffins from a “breakfast-only” treat into an all-day snacking occasion with a two-pack design for the ultimate on-the-go, mid-morning treat or afternoon reward.

Runner-Up:

Bulk Pretzels are one product that does the work of many. This old-world, artisan-style golden pretzel is built to flex sweet or savory across every daypart, spanning breakfast, lunch, dinner, dessert and grab-and-go. On the sweet side, the soft, chewy pretzel pairs with cinnamon sugar, icing and dessert dips. On the savory side, it turns warm and buttery alongside the included salt packet, cheese sauce, mustard or pizza toppings. Part of the thaw-and-sell program, it delivers a warm, fresh-baked pretzel straight from a warming station or convection oven with no scratch baking, minimal labor and controlled waste. Each bulk case includes 40 unsalted pretzels at 5.7 ounces with salt packets included. The result is a craveable, high-margin hot snack with genuine all-day menu flexibility that helps operators cover more occasions with a single SKU.

Runner-Up:

SuperPretzel Protein Pretzel

Cinnamon Crumble Coffee House Pound Cake

by J&J Snack Foods

by Prairie City Bakery

Meet the newest innovation in betterfor-you snacking, the SUPERPRETZEL Protein Pretzel. This soft, classic twist delivers the warm, delicious experience guests crave — now boosted with 10 grams of protein per serving to support balanced menus and wellness-driven offerings. According to Datassential, the mention of “protein” on foodservice menus has grown 111% in the past four years and is expected to grow another 33% by 2030. Easy to prepare and easy to please, Protein Pretzel helps c-store operators meet consumer demand for more protein in their diets.

The Cinnamon Crumble Coffee House Pound Cake delivers true coffeehouse indulgence in a shelf-ready, individually wrapped format. A tender, buttery pound cake is swirled throughout with cinnamon, topped with a generous cinnamon crumble and finished with icing, giving shoppers the kind of premium pastry they expect from a cafe rather than a commodity snack cake. Transparent packaging lets the crumble topping and icing sell themselves at the point of decision and drive impulse purchases, while the single-serve size fits the on-the-go occasion that defines convenience retail. Because it ships frozen and is thaw-and-sell, retailers get consistent bakery quality with no baking labor, no specialized equipment and controlled waste. With a 45day thawed shelf life, it fits real-world c-store distribution and turns. It is a natural attachment to dispensed and specialty coffee, turning a single beverage purchase into a larger, more profitable basket.

CSTORE DECISIONS • November 2026

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cstoredecisions.com

10/19/26 10:20 AM

2 0 2 6 H O T N E W P R O D U C T S AWA R D W I N N E R

One pretzel. Every craving.

Sweet · cinnamon sugar and warm dips

Big, soft, and golden, with the coarse salt crunch shoppers expect from a real Bavarian pretzel. It ships fully baked and frozen, so the whole program is thaw, warm, and serve.

5.7 oz

EACH PRETZEL

40 ct

BULK CASE

Versatility SIMPLIFIED

Savory · pepperoni, cheese, marinara

ALSO A 2026 HOT NEW PRODUCTS RUNNER UP

Coffee House Pound Cake, Cinnamon Crumble Buttery pound cake with a cinnamon swirl, crumble topping, and icing drizzle. A 4 oz grab-and-go slice for the coffee counter.

Available immediately through DOT Foods and other authorized distributors. Reach out to your Prairie City Bakery sales manager for samples. PCBAKERY.COM · 1-800-338-5122 · © 2026 PRAIRIE CITY BAKERY LLC

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10/19/26 2:07 PM

General Merchandise

Meat Snacks winner:

Cowboy Cut Old Fashioned Beef Jerky by Archer Meat Sticks Archer’s Cowboy Cut Old Fashioned Beef Jerky is a chewy and thick, rip-andtear cut that delivers bold, smoky flavor in every satisfying bite. Cowboy Cut was optimized to improve taste and texture, ensuring the flavor stands out just as much as its signature hearty chew. Unlike other legacy brands on the market, each two-ounce serving packs 24 grams of protein with no preservatives, no MSGs, no nitrates and zero grams of sugar, backed by a transparent ingredient list made with 100% grass-fed and -finished beef. Certified gluten free and Keto, Cowboy Cut is built for today’s consumer: one who wants better protein, not just more of it. It is available at 7-Eleven, Yesway and Jacksons.

winner:

Ginger Teriyaki YUMBO by Carl Buddig and Co. The Old Wisconsin Ginger Teriyaki YUMBO delivers a bold, zesty twist on traditional meat snacks with a uniquely aromatic blend of bright ginger and savory teriyaki flavor.

Crafted with premium cuts of beef and pork and slow smoked over hardwood, this two-ounce stick offers deep, rich flavor in a satisfying, portable format. With 11 grams of protein per stick, it provides a convenient, protein-packed option for on-the-go snacking. Free from added MSG and made without fillers, it delivers quality consumers can trust. This distinctive flavor brings excitement to the shelf, appealing to a wide range of proteinseeking snackers looking for something new and craveable.

O Sh*t Grip by BEST GRIPS. EVER.

Runner-up:

Pepperoni Flavored Sausage & Cheddar Cheese Smoke Stack by Carl Buddig and Co. The 2-ounce Pepperoni & Cheddar Smoke Stack delivers a bold, next-generation snacking experience by combining real-smoked pepperoni with creamy cheese made from real Wisconsin dairy. This protein-forward snack offers a unique combination of meat and cheese in a single, stacked format, creating a more satisfying and engaging way to snack on the go. Designed to meet modern consumer demand for both flavor and function, it provides a convenient, portable option that doesn’t compromise on taste. The classic pepperoni and cheddar pairing drives broad appeal, encouraging both trial and repeat purchases. Gluten free with zero grams of trans fat and no added MSG, this product balances indulgence with better-for-you expectations, making it a standout in today’s evolving snack set.

CSTORE DECISIONS • November 2026

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winner:

BEST GRIPS. EVER. O SH*T GRIP turns an overlooked vehicle grab handle into pure incremental profit. This wraparound accessory installs in seconds with a secure hook-and-loop closure, fitting most standard grab handles with no tools required. Built for convenience stores, travel centers, truck stops and automotive retailers, O SH*T GRIP opens a retail category that didn’t exist before. At a $14.99 suggested retail price with a 52.3% target margin, it requires zero investment or shelf overhaul — just a small footprint and a big payoff. Most vehicles have three to four grab handles, giving customers a built-in reason to buy multiples per visit. Strong gifting appeal and a growing lineup of original designs drive repeat visits, while durable neoprene construction ensures lasting quality. Made in North America with U.S.sourced materials, O SH*T GRIP is humor and function combined into a product customers talk about and retailers profit from.

cstoredecisions.com

10/19/26 10:20 AM

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10/16/26 2:24 PM

foodservice winner:

Runner-up:

by Core-Mark International

by McLane Co.

Cinnayum Cinnamon Roll Clusters deliver the irresistible taste of a classic cinnamon roll in a convenient, individually portioned fiveounce bowl. Each serving is packed with soft, pull-apart clusters layered with rich cinnamon and brown sugar filling then topped with a generous dollop of smooth cream cheese icing for a warm, gooey finish. Designed for maximum convenience, these cinnamon roll clusters are virtually labor free and ready to serve after just 30 seconds in the microwave, making them an ideal grab-andgo breakfast, snack or sweet treat. The unique clustered format creates tender, chewy bites with sticky cinnamon goodness and icing distributed throughout every serving, ensuring consistent flavor from the first bite to the last. With the fresh-baked taste consumers love and no in-store baking required, Cinnayum Cinnamon Roll Clusters offer convenience store operators an easy, high-quality solution that delivers exceptional flavor, convenience and customer satisfaction every time.

Prendisimo Duo Slice Pizza is a first-tomarket innovation that transforms how convenience stores offer fresh pizza. Featuring artisan-quality, hand-stretched, sourdoughinfused dough; real mozzarella and parmesan cheese; and premium toppings, Duo Slice delivers the taste and appearance of a restaurant pizza in a format built specifically for c-store operations. The unique rhombus shape bakes in under four minutes and is then cut into two generous, traditional slices. Unlike traditional pizza programs that require operators to bake and hold full pies, Duo Slice allows stores to bake only what they need, reducing waste while maintaining freshness and quality. The format enables retailers to offer multiple flavors throughout the day without the risk of excess inventory, making it both innovative and practical. By combining premium ingredients, strong visual appeal, operational simplicity, and proven demand for fresh foodservice, McLane’s Duo Slice Pizza gives retailers a smarter, more profitable way to serve pizza.

Cinnayum

CSTORE DECISIONS • November 2026

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Prendisimo Duo Slice Pizza

cstoredecisions.com

10/19/26 10:20 AM

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10/9/26 1:12 PM

ChickeN winner:

Tyson Pitmaster Fully Cooked Naturally Smoked Sweet Heat Dry Rub Chicken Thigh Pieces by Tyson Foods/Tyson Foodservice Tyson Pitmaster Fully Cooked Naturally Smoked Sweet Heat Dry Rub Chicken Thigh Pieces feature a bold, well-balanced blend of tomato, spices, herbs, brown sugar and pepper and are hardwood smoked to deliver an authentic sweet and tangy Kansas City-style barbecue flavor. These tender and juicy chicken thigh pieces bring scratch-made quality and provide the convenience store operators seek for on‑trend offerings. An excellent source of protein, providing at least 20% of the daily value of protein per serving, these fully cooked and hardwood-smoked chicken thigh pieces bring authentic smokehouse flavor without the need for smoking equipment or back‑of‑house labor. This value‑added protein enables operators to expand their barbecue‑inspired offerings and help capitalize on the growing demand for smoked meats. Operators can confidently offer craveable barbecue experiences that drive repeat visits and operational efficiency. From innovative solutions to poultry classics, Tyson brand is value-added chicken made easy, as always.

Hispanic Foods

winner:

Tyson Pitmaster All Natural Fully Cooked Naturally Smoked Bone-In Chicken Wing Sections by Tyson Foods/Tyson Foodservice

Runner-up:

Bone-In Wings

by Chester’s Chicken True to its core values of listening to customers and constantly innovating, Chester’s Chicken recently debuted lightly breaded, bone-in wings, available unsauced or sauced, with a variety of classic flavors to choose from, including Buffalo and Stingin’ Honey Garlic. Offered in flexible portion sizes of six, 10 or 20 pieces, they work as individual snacks or shareable meals and are available at participating Chester’s Chicken locations nationwide. CSTORE DECISIONS • November 2026

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El Monterey Beef Birria Empanadas

by Ruiz Foods Inc.

Tyson Pitmaster All Natural Fully Cooked Naturally Smoked Bone-In Chicken Wings bring bold smokehouse character and serious appeal. Crafted from all natural ingredients and smoked over real hardwood, these jumbo wings offer exceptional depth and premium positioning. An excellent source of protein, providing at least 20% of the daily value of protein per serving, their fully cooked, ready-to-heat-and-serve format helps operators elevate their store offerings with authentic pitmaster quality while helping reduce prep time and eliminating the need for skilled labor or specialized smoking equipment. Marinated and seasoned bone-in wings give operators creative control to showcase their naturally smoked flavor as is or finish with distinctive sauces to build signature items. Backed by the trusted Tyson brand, these naturally smoked chicken wings combine authentic pit-crafted flavor with the operational efficiency and consistency today’s kitchens depend on. From innovative solutions to poultry classics, Tyson brand is value-added chicken made easy, as always.

winner:

New Beef Birria Empanadas from El Monterey are flaky empanadas filled with rich, slow-stewed shredded beef seasoned with Mexican chilies and spices for a spicy-but-not-too-spicy flavor. The sauce is cooked right into the filling, delivering a juicy, craveable birria experience. It’s only around for a limited time.

Runner-up:

Spicy Tequila Lime Chicken RollerBites by Home Market Foods Spicy Tequila Lime Chicken RollerBites deliver bold, differentiated flavor in every bite — made with premium all-whitemeat chicken infused with real tequila and bright lime, layered with a subtle jalapeño kick. Finished in a craveable sweet-and-spicy-seasoned breading, this high-impact flavor profile drives repeat purchases and elevates the roller grill with a fresh, ontrend option consumers can’t resist.

cstoredecisions.com

10/19/26 10:20 AM

CONGRATULATIONS TO THE

2026 C-Store Manager Winners!

Store Manager of the Year Christie Grenon

Above & Beyond Leadership Nicole Costa

Hot Spot

SpartanNash

Community Impact Denise Johnston Main Stop

Lifetime Achievement Award Deb Baxter Warrenton Oil Company

Control Excellence Julie Felton GoMart

Customer Experience & Loyalty Tonya Palmer

Food Service Excellence Clara Brown

PMG

Tiger Mart

Congratulations to our Finalists! Above & Beyond Leadership Maria Gaeta Strauch Companies Control Excellence Brooke Criswell Lassus Customer Experience & Loyalty Norma Caudill Lassus Growth Excellence Ray Pettit Garrison’s

Growth Excellence Angie Hess

Store Turnaround Achievement Cierra Bohl

Team Development & Retention Amy Hill

MotoMart

Express Mini Mart Inc.

All-American Stores

Team Development & Retention Kelly Lagemann MotoMart

The C-Store Manager Awards are presented by BandyWorks. Find out more information by visiting bandyworks.com or calling (804)-733-8844. CSD_Ad_Template.indd 71

10/16/26 11:51 AM

Foodservice Equipment Technology & Services & Merchandisers winner:

winner:

Hussmann FS-OB In-Counter Merchandiser

by Hussmann Corp. The FS-OB is a low-profile, self-contained refrigerated merchandiser designed for checkout counters — driving impulse purchases of high-margin items. Part of Hussmann’s Evolve Technologies portfolio of low-global warming potential solutions, this plug-and-play merchandiser uses R-290 (propane), includes an integrated condensate pan (eliminating floor sinks) and offers risers, adjustable shelving and a night curtain. It’s available in four convenient lengths (3 feet, 4 feet, 5 feet and 6 feet). C-stores can make the most of their point-of-sale space — placing attractive grab-and-go products and beverages within reach of every paying customer.

Fintech SBT

OPIS LocationPro

by Fintech

by OPIS, A Dow Jones Company

A supply chain partner management solution, Fintech SBT is a modern platform that helps convenience retailers and vendors manage scan-based trading programs through a single, collaborative system. The innovative solution provides timely visibility into point-of-sale and direct-store-delivery data, enabling partners to make smarter inventory decisions, improve on-shelf performance and strengthen supply chain collaboration. Transactions pass through a validation and reconciliation framework designed to ensure accuracy, transparency and trust, while automated payments reduce operational effort and payment delays. Key capabilities include a mutually validated price book, actionable

Choosing the right location for a new retail outlet is a high-stakes decision. Factors like traffic patterns, competitor presence and local demographics are difficult to analyze comprehensively. A mistake can lead to millions in losses over the lifetime of a convenience store. OPIS LocationPro is an artificial intelligence-powered retail network planning platform that combines near real-time location data, traffic trends and demographics to help multisite retailers make high-return investment decisions. Key benefits are: • Determine optimal new-to-industry locations • Maximize the performance of existing locations • Identify merger and acquisition opportunities • Minimize cannibalization of existing sales • Determine the impact of network consolidation • Forecast fuel volumes and financial performance • Find the right location for your site, your brand, your offer, your price position Both national and regional chains that have subscribed to the solution are seeing forecast accuracy of upwards of 95% of consumer fuel, diesel and insidestore sales.

Runner-up: Legacy+ by Eversys Legacy+ is a dynamic platform that delivers bean-to-cup hot and iced coffees, espresso-based beverages, cold foam, matcha, plus more. It blends Eversys engineering with specialty coffee rituals. Compact yet versatile, Legacy+ delivers high-quality coffee and more in environments where every inch of space matters.

analytics, streamlined data integration and centralized management of trading partnerships. By replacing manual processes with validated data and automation, the platform helps trading partners reduce friction, improve margins and scale shared inventory programs more effectively. Scan-based trading is commonly used for a wide range of product categories, from bread and dairy to propane and ice to novelties and consumer electronics.

CSTORE DECISIONS • November 2026

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Runner-up:

cstoredecisions.com

10/19/26 10:20 AM

Award-Winning Merchandisers

FS-OB • Low Profile • Self-Contained • In-Counter The FS-OB is designed for checkout counters—driving impulse purchases of highmargin items. Part of Hussmann’s Evolve Technologies portfolio of Low GWP solutions, this plug-and-play merchandiser uses R-290, offers adjustable shelving and a night curtain and is available in four convenient lengths. Make the most of your point-of-sale space with the FS-OB from Hussmann.

Discover our full portfolio of C-Store solutions CSD_Ad_Template.indd 2026 1020 CSD 8x10.875 FS-OB73 V3.indd 1

10/20/26 1:13PM PM 10/20/2026 12:54:04

TECHNOLOGY / BEST NEW LOYALTY AWARDS

TOP 2026

LOYALTY LAUNCHES CStore Decisions recognizes two convenience retailers for their innovative and perceptive loyalty program redesigns. Emily Boes • Senior Editor

IN A LANDSCAPE WHERE C-STORES are competing with quick-service restaurants, dollar stores, pharmacies and other retailers, convenience operators need to capitalize on the factor that differentiates them: convenience. And a large part of that is meeting customer needs with efficiency and individualization. Consumers are already accustomed to the perks of loyalty programs and mobile apps, and restructuring a program to better meet these needs reinforces the ability of the modern c-store to compete on the highest level. Additionally, the state of fuel prices is a large factor in c-store customers’ decision-making. Unlocking motivation to shop for in-store needs through loyalty programs, which many savvy retailers are already doing, is a great way to extend value beyond the forecourt, as well. CStore Decisions annually features two chains that have launched, relaunched or majorly updated their loyalty program within the past year. These chains stand out for innovation and meeting the needs of their customers, and we are recognizing each of them with a Best Loyalty Program Award.

CSTORE DECISIONS • November 2026

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cstoredecisions.com

10/19/26 10:23 AM

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10/19/26 8:45 AM

TECHNOLOGY / BEST NEW LOYALTY AWARDS

WINNER: Refuel for Refuel Rewards REFUEL OVERHAULED its loyalty program in January to launch a version with simplicity at its core. In an approach to make loyalty more seamless and personable for customers, fuel savings are automatic, members receive targeted offers and interactive challenges engage members in a new way. Customers who migrated from the old program would have noticed the greater ease and transparency of the newly launched version, noted Carissa Cardy, director of marketing for Refuel. With over 240 stores in five Southern states, Refuel is making it easier than ever for customers to shop at its stores. EASE AND TRANSPARENCY

One of Refuel’s top priorities for its enhanced program was simplifying signup. "We wanted joining to be as easy as filling up," said Cardy. "Now guests just enter their phone number at the pump or register, and they're in. No app, no forms, just savings from day one." Refuel partnered with PAR to support

Carissa Cardy, director of marketing for Refuel

the experience it wanted for its customers, who can access rewards through a mobile app, web app or short message service (SMS). “We wanted a program that fits the way our guests actually live because people are busy; they don't want another app on their phone where they're constantly having to go through a complicated sign-up process. So, we wanted to make joining and using our rewards program simple and flexible,” said Cardy. Once a customer enrolls, everything bought in-store, excluding age-restricted items, works toward a stacking fuel discount where every $25 spent saves 10 cents per gallon. Between in-store purchases and special promotional offers, members can stack their discounts up to a maximum savings of $1 per gallon. Rewards members can view their current savings down to the cent in the app. “I think the biggest motivation when we were redesigning the program is that people are extremely price sensitive to fuel, and I don't think that's changing any

Customers can simply enter their phone number at the pump or register and they are enrolled in Refuel Rewards. Rewards are accessed through a mobile app, web app or SMS.

CSTORE DECISIONS • November 2026

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time. And because of that, we wanted to reward our guests for shopping in-store, and then having those in-store purchases tying to saving at the pump was crucial,” said Cardy. When compared to the previous rewards program, the new Refuel Rewards is simple and easy to understand, she continued. Members shop in the store, save at the pump and all that’s needed is a phone number. Refuel’s revamped program also offers increased personalization; members can receive offers once they opt in to texting, such as bonus fuel savings or targeted food offerings. “It's super flexible,” said Ben Albright, loyalty and user experience lead for Refuel. “Once you use loyalty, we're able to really tailor your experience.” Additionally, Rewards members can engage in interactive challenges. Refuel is building multiple “buckets” for customer journeys, such as reaching a certain number of gallons and then saving 25 cents on the next fill-up.

cstoredecisions.com

10/20/26 1:30 PM

Once a customer enrolls in Refuel Rewards, everything bought in-store, excluding age-restricted items, works toward a stacking fuel discount where every $25 spent saves 10 cents per gallon.

Now that Refuel has tied its loyalty program around in-store purchases, it still wants to take those fuel-only customers and give them an interactive journey, Cardy said. Including this type of increased personalization is one the chain’s biggest successes. “… Things like that help make sure we're not excluding any type of customer who wants to join our program.”

but still focusing on the whole member journey is really important,” said Cardy. Once a customer provides a phone number, that’s when Refuel likes to say it’s in the driver’s seat, texting the customer about next steps. The chain is also continuing to make team members aware of new promotional campaigns.

YEAR ONE

For the first year of the relaunch, Refuel is focusing on scan rate and making sure team members are buying into the program. The chain had multiple calls with team members to ensure they understood the program, knew crucial information and possible what-if scenarios with customers. “We spent six months before the program launched really thinking of the customer, thinking of the ease for the team members and making sure now that since launch, we're encouraging signups,

Ben Albright, loyalty and user experience lead for Refuel

cstoredecisions.com

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When Refuel wants to highlight a certain category, they can do so through text or the mobile app. “A big one is we pride ourselves in having great offers available in tobacco, where tobacco customers know that every visit they come in, if they use loyalty, they're going to get the best deal possible. And that brings them into the app to get even better visibility to those offers, where we update them every time new promotions roll out, and they can always see that day exactly what they need to pay in-store,” said Albright. Refuel has built the foundation of the new program this year, and it’s focusing now on deepening personalization efforts. With purchase history data now available, the chain can send rewards members more relevant offers across SMS and push notifications. “Our goal is to keep the program effortless for guests, and they get to choose how they want to engage with us from there,” said Cardy. November 2026 • CSTORE DECISIONS

10/19/26 10:23 AM

TECHNOLOGY / BEST NEW LOYALTY AWARDS

WINNER: Circle K for Inner Circle

JUST TWO MONTHS AGO, Circle K took its Inner Circle loyalty program and fundamentally changed how members earn rewards. Now, Inner Circle is a visitbased model, evolving from its previous everyday discount, spend-based model. The original program launched in 2023, and over 16 million customers have joined. “You really do have to start with the customer and then figure out after how it makes sense for your business. I’d like to think we did that in a way that works for our customers first but also works for our business,” said Rick Rasor, VP of loyalty and digital experience at Circle K. One of the largest c-store retailers in the U.S., Circle K operates 7,260 stores throughout the nation, and its reworked loyalty program offers a new sense of flexibility and value to its members. A NEW LOYALTY CURRENCY

Inner Circle rewards members now accrue visits, which equate to five gallons or

more of gas pumped or $3 or more spent inside the store, thresholds determined through customer data revealing realistic and reasonable spend. “A visit is our first foray into a loyalty currency,” said Rasor. “We’re adding a loyalty currency into this, and customers can then earn their visits and unlock rewards at different levels across our entire store. This really supports our transition into this ‘every visit counts’ strategy … to make sure that all of our customers, regardless of how they choose to engage with us, have the ability to earn and redeem higher value across our store.” Circle K constantly monitors three different areas that influenced its decision to transform its loyalty program: how customers are behaving, both through data and what they’re saying; the c-store chain’s business; and the marketplace and environment. “All three of those have shifted over the last three years. Not a surprise. I

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Circle K changed its loyalty model from an everyday discount, spend-based model to a visit-based model, offering a new sense of flexibility.

think, obviously, everyone knows what’s going on in the fuel market and especially in our industry and what’s happening there,” Rasor said. Other factors that led to the relaunch were the introduction of its Core + More strategy this year, with a focus on core categories while investing in growth areas and listening to customers ask for greater flexibility and value.

cstoredecisions.com

10/20/26 1:30 PM

Circle K will recognize the loyalty of a customer that buys a Polar Pop every day, even though a Polar Pop is under the $3 minimum visit per the new program. The retailer can then take the data and introduce these customers to items that others who purchase Polar Pops enjoy.

LEVERAGING DATA

Since the initial launch of Inner Circle in 2023, Circle K has developed more data platform and tech capabilities that allow the chain to act on data in a quicker manner. “We really have to capture (the customer) when they’re on our site,” said Rasor. “We’re really in the moment, and so the real-time communication and connection with our customers is important. We really unlocked that over the last 18 months with our data, which has given us really great results in the program.” While Circle K has always offered personalized challenges, it ramped this up because even with the loyalty program’s new structure, the chain wants to ensure the ability to take care of all customers. For example, Circle K will recognize the loyalty of a customer that buys a Polar Pop every day, even though a Polar Pop is under the $3 minimum visit. “(We can) reward them in meaningful ways that might be outside of that $3

minimum threshold or the value we’re providing in the everyday program, so they still feel recognized,” said Rasor. Circle K can then take the data and introduce these customers to items that others who purchase Polar Pops enjoy, potentially building baskets. The overall purpose of the challenges, Rasor continued, is recognizing and rewarding existing behavior while exposing customers to other parts of the business. Circle K treats success as more customers visiting more frequently, experiencing more of what Circle K has to offer. The team is tracking customer growth, engagement and visit frequency after signing up for Inner Circle. As for experiencing more of what Circle K has to offer, the chain measures that through number of categories purchased and number of services and digital channels with which members engaged. THE RELAUNCH

When Circle K first relaunched Inner

Inner Circle rewards members now accrue visits, which equate to five gallons or more of gas pumped or $3 or more spent inside the store. cstoredecisions.com

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Circle, it had a few non-negotiables: current members should not have to sign up again and any value already earned by members is kept and able to be redeemed within an allotted timeframe. Overall, the chain wanted the program to be simple; customers should immediately understand the screen when they pull up Inner Circle on their device. For current members, the idea of a visit-based campaign has been tested since late 2024, allowing a transition to a completely visit-based model to be easier. Circle K tested the relaunch first with its employees, who provided feedback, and the chain was able to tweak a few things before launching publicly. “There’s more stimulii being thrown at consumers every single day, and so we really took note of that and stripped this down to make sure it was really simple,” Rasor said. He envisions customers placing significant value on simplicity going forward and Circle K using data and new customer intelligence capabilities to help customers make decisions within the program easier. “We’ve really focused on creating an interconnected consumer offer that we can plug and play the best of everything that we have, and I don’t think I can emphasize that enough,” Rasor said. “I don’t think there are a lot of brands and companies at our scale in the position to do that like Circle K is. A global brand that can bring the best of everything is pretty valuable. You could see this over the years to start to cross borders in a way it hasn’t before and really reach our consumer in a new way.” CSD November 2026 • CSTORE DECISIONS

10/20/26 1:30 PM

PRODUCTShowcase

Traditional Wings Krispy Krunchy Chicken Traditional Wings bring big flavor to a classic guest favorite. The signature bone-in wings can be served crispy or tossed in bold Buffalo sauce. Crispy on the outside and juicy on the inside, Traditional Wings work as snacks, to share or for building a meal with Krispy Krunchy Chicken’s signature sides. For operators, they offer a versatile menu item that works across dayparts.

Krispy Krunchy Chicken www.krispykrunchy.com

10-Count Snack Sticks Nick’s Stick’s by Wenzel’s Farm are now available in a 10-count bag of individually wrapped 0.9-ounce sticks. Available now are 10-count bags of the Nick’s Sticks Beef Sticks, Chicken Sticks and Turkey Sticks. Nick’s Sticks handcrafts its snack sticks in small batches with 100% grass-fed and -finished beef, free-range turkey and chicken, and grass-fed venison. The meat snacks feature no artificial colors, no MSG, no soy and no nitrates or nitrites. In addition, no antibiotics or hormones are added. These protein-packed snacks are Whole 30, Paleo, Keto and Gluten Free Certified.

Single-Serve Wellness Supplement Hangovr180, a new next-day wellness supplement created for adults, is introducing its single-serve product to the convenience retail industry. Designed to be taken before the first drink, Hangovr180 combines a distinctive consumer proposition, a three-ingredient formula featuring 1,500 milligrams of dihydromyricetin and retail-ready merchandising. Available at a suggested retail price of $4.99, Hangovr180 can be merchandised in a compact, 12-count counter display or on clip strips cross-merchandised with adult beverages. Additional display options include clear tubs and 60-count gravity-fed display boxes.

Wenzel’s Farm www.wenzelsfarm.com

Cigarillo LTOs Game and White Owl released two new limited-time offers. Game Pacific Nectar delivers a smooth, distinctive smoke wrapped in natural leaf. This limited-time cigarillo carries an easygoing West Coast feel while it lasts. Game Pacific Nectar launched October 2026 and is available in both two for $1.29 and Save-On-2 price formats. White Owl Arctic Grape is a bold grape cigarillo made for a smooth, satisfying experience from start to finish. Only available for a limited time, White Owl Arctic Grape launched October 2026 and is available in both two for $1.19 and Save-On-2 price formats.

Hangovr180 www.hangovr180.com 80

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Philip Morris International www.pmi.com

cstoredecisions.com

10/20/26 1:30 PM

Ad Index/Statement of ownership

Altria Group Distribution 877.968.5323 Black & Mild Chain of the Year Helix Innovations

2 17 61

BandyWorks

Ben E. Keith Company

Carl Buddig and Company

Cheyenne International

804.733.8844 / bandyworks.com www.benekeith.com

800.621.0868 / yumbostick.com 8 66.254.6975 / sales@cheyenneintl.com www.decadecigs.com

Coca-Cola

Hussmann

Core-Mark

JTI Liggett

49, 83

Grocery Supply Company

Keurig / Dr Pepper

Dover Fueling Solutions

Krispy Krunchy Food, LLC

Mars

Mike's Hot Honey

Mondelēz Internatonal Group

www.coca-cola.com www.core-mark.com www.grocerysupply.com

www.doverfuelingsolutions.com

Hormel Foods Convenience

www.hussmann.com 800.966.9709 / www.LDCigarettes.com

www.keurigdrpepper.com www.krispykrunchy.com/marketing

Cover Tip

www.hormelfoodservice.com/convenience/

Hunt Brothers Pizza

800-453-3675 www.HuntBrothersPizza.com/Profits

www.mars.com www.mikeshothoney.com/sample

www.mondelezinternational.com/our-brands/clif/

NorthAB, LLC STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION PUBLICATION TITLE CStore Decisions ISSUE FREQUENCY Monthly

PUBLICATION NO. -5978 NO. OF ISSUES PUBLISHED ANNUALLY 12

FILING DATE 10/01/2026 ANNUAL SUBSCRIPTION PRICE N/A

COMPLETE MAILING ADDRESS OF KNOWN OFFICE OF PUBLICATION Arrowfly LLC, 1111 Superior Ave, Suite 1120, Cleveland, OH 44114 COMPLETE MAILING ADDRESS OF PUBLISHER’S HEADQUARTERS Arrowfly LLC, 1111 Superior Ave, Suite 1120, Cleveland, OH 44114 FULL NAMES AND COMPLETE MAILING ADDRESSES OF PUBLISHER, EDITOR, AND MANAGING EDITOR PUBLISHER: Matt Waddell, Arrowfly LLC, 1111 Superior Ave, Suite 1120, Cleveland, OH 44114 EDITOR: Erin Del Conte, Arrowfly LLC, 1111 Superior Ave, Suite 1120, Cleveland, OH 44114 MANAGING EDITOR: Emmy Boes, Arrowfly LLC, 1111 Superior Ave, Suite 1120, Cleveland, OH 44114 OWNER COMPLETE MAILING ADDRESS Arrowfly LLC, 1111 Superior Ave, Suite 1120, Cleveland, OH 44114 Mountaingate Capital, 1225 17th St, Suite 2575, Denver, CO 80202 KNOWN BONDHOLDERS, MORTGAGEES, AND OTHER SECURITY HOLDERS OWNING OR HOLDING 1 PERCENT OR MORE OF TOTAL AMOUNT OF BONDS, MORTGAGES, OR OTHER SECURITIES None ISSUE DATE FOR CIRCULATION DATA BELOW September 2026 AVERAGE NO. COPIES ACTUAL NO. EACH ISSUE DURING COPIES OF RECENT EXTENT AND NATURE OF CIRCULATION LAST 12 MONTHS SINGLE ISSUE

866.481.4604 / nynorth.com

Onsert

NRS Petro

PMI U.S.

888.260.0112 / www.nrspetro.com

www.uspmi.com

Pace-O-Matic/Republic Amusement 29 https://informaconnect.com

Prairie City Bakery

Reynolds / Vuse

Swisher/Rogue Holdings, LLC

800.338.5122 / www.pcbakery.com

www.vusevapor.com www.roguenicotine.com

Swedish Match

800.367.3677 / customer.service@smna.com www.zyn.com 9 www.whiteowlcigar.com 59

15a TOTAL NO. COPIES (NET PRESS RUN) 30,479 30,551 15b PAID/REQUESTED CIRCULATION 15b.1 OUTSIDE COUNTY PAID/REQUESTED MAIL SUBSCRIPTIONS 22,604 15,345 15b.2 IN-COUNTY PAID/REQUESTED MAIL SUBSCRIPTION 0 0 15b.3 SALES THROUGH DEALERS/CARRIERS 0 0 15b.4 REQUESTED COPIES USPS OTHER MAIL CLASSES 0 0 15c TOTAL PAID/REQUESTED CIRCULATION 22,604 15,345 15d NONREQUESTED CIRCULATION 15d.1 OUTSIDE COUNTY NONREQUESTED COPIES 7,395 14,655 15d.2 IN-COUNTY NONREQUESTED COPIES 0 0 15d.3 NONREQUESTED DISTRIBUTED BY OTHER CLASS OF MAIL 0 0 15d.4 NONREQUESTED OUTSIDE USPS 0 0 15e TOTAL NONREQUESTED DISTRIBUTION 7,395 14,655 15f TOTAL DISTRIBUTION 29,999 30,000 15g COPIES NOT DISTRIBUTED 480 551 15h TOTAL 30,479 30,551 15i PERCENT PAID/REQUESTED CIRCULATION 75.3% 51.2% 16 ELECTRONIC COPY CIRCULATION 16a REQUESTED AND PAID ELECTRONIC COPIES 7,056 2,252 16b TOTAL REQUESTED AND PAID PRINT COPIES + REQUESTED/PAID ELECTRONIC COPIES 29,660 17,597 16c TOTAL REQUESTED COPY DISTRIBUTION + REQUESTED/PAID ELECTRONIC COPIES 37,055 32,252 16d PERCENT PAID AND/OR REQUESTED CIRCULATION (BOTH PRINT & ELECTRONIC COPIES) 79.3% 54.6%

Sysco Corporations

Thirdbridge

Valero

Verifone

Visual Marketing

XCaliber International

Xenia

www.sysco.com

www.thirdbridge.com www.valero.com

swap@verifone.com / www.verifone.com/ 336.745.5492 / www.aimvmichicago.com

This Statement of Ownership will be printed in the November 2026 issue of this publication. I CERTIFY THAT ALL INFORMATION FURNISHED ON THIS FORM IS TRUE AND COMPLETE. I UNDERSTAND THAT ANYONE WHO FURNISHES FALSE OR MISLEADING INFORMATION ON THIS FORM OR WHO OMITS MATERIAL OR INFORMATION REQUESTED ON THE FORM MAY BE SUBJECT TO CRIMINAL SANCTIONS (INCLUDING FINES AND IMPRISONMENT) AND/OR CIVIL SANCTIONS (INCLUDING MULTIPLE DAMAGES AND CIVIL PENALTIES). Ken Gradman (signed), CFO

sales@xenia.team / www.xenia.team

Filed on: 09/29/2026

81_Ad index.indd 81

888.4.XCALIBER www.xcaliberinternational.com

November 2026 • CSTORE DECISIONS

10/20/26 10:51 AM

{ Industry Perspective }

Advocating

With the Industry Industry associations offer connections and support to encourage growth, regional knowledge and shared goals.

Sulemaan Khalid, development associate for Sam’s Food Stores

Emily Boes • Senior Editor

MANY CONVENIENCE RETAILERS take part in their industry associations, and Sam’s Food Stores is no different. Recently, the Connecticut-based chain, with over 200 stores, expanded from New England to Ohio and Florida, and it immediately became involved with its new state associations. CStore Decisions reached out to Sulemaan Khalid, development associate for the chain, to learn what drives these new connections and the benefits to joining. {CStore Decisions (CSD)} What motivates you to connect with convenience store associations? {Sulemaan Khalid (SK)} As we are expanding our footprint, I made it a point to join every association. (For instance), we’re in the Ohio Energy and Convenience Association (OECA). For us, it’s been really helpful because there’s a lot of good networking opportunities. But also, these organizations are the ones that support lobbying efforts in our favor, whether it’s for the rounding up of the penny, which NACS (National Association of Convenience Stores) is a big part of, the New England Convenience Store and Energy Marketers Association (NECSEMA). Peter Brennan, our rep, was with us when we were talking to representatives on the Day on the Hill, and they’re at the forefront of the issues that are impor-

tant to us. And especially in Massachusetts last year, they had no Hours of Service waivers for truck drivers, so that’s a big problem in areas like where we live, where there’s a lot of snow. Same thing in Ohio. Drivers need to be able to be on the road, so these associations are helping to lobby in our benefit. I think it’s important to put your money in those areas because they’re helping support our business, and even though technically all the members are competitors, all the issues that are facing us are the same. It’s good to have a group of people that are working together just for the sake of the convenience store industry itself. But that’s why we started joining the associations, and they’ve been helpful to us. {CSD} Do other associations work differently than something like NACS, which is nationwide? {SK} It’s more regional. It’s to your state, and laws vary. And for us, they’re the first point of information. In Ohio, the tax holiday laws are different than they are in Connecticut or Massachusetts. And we’re someone coming in a new state with only one or two sites. We don’t have a huge presence, and we’re learning. So we’re taking every opportunity we can to learn. I’ve made it a point to start bringing more employees to industry events,

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whether it’s with (CStore Decisions), with NECSEMA, with OECA — the Ohio organization. We’ve been making it a point to take advantage of learning opportunities. {CSD} How often do you meet as a group in an association? {SK} So NECSEMA, I’m part of their wholesale energy marketers board, so we’ll meet four times a year, and usually we’ll discuss what are the pressing issues to us. But four times a year, usually, and then the different organizations will have events throughout the year. It’s just you can’t make it to everything. {CSD} Do you have relationships with your local mayors or city councils? {SK} We try to be pretty involved. We have a pretty big presence in Hartford, Conn. There’s the Hartford Business Improvement District. We make it a point to try and support the local organizations that are helping us out, and we do work closely with local government, not in any professional capacity, but we try and maintain good relationships in everywhere that we’re operating. Our charity, Sam’s Children — honestly, that’s been good to connect us to a lot of local politicians. We’ve had our state senators, federal people, our governors, everyone because we’re trying to do a little bit of good with that.

cstoredecisions.com

10/20/26 1:31 PM

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10/13/26 1:15 PM

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