Club + Resort Business February 2024

February 2024

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ISLAND TIME

While the differences may seem plentiful and obvious, much is the same between working in the Caribbean and U.S.

PLUS

Meet the 2024 Model Clubs p.22

CMAA Heads to Las Vegas in March p. 38

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EXECUTIVE SEARCH

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Club + Resort Business ISSN 1556-13X is published monthly by WTWH Media, LLC, 1111 Superior Avenue, 26th Floor, Cleveland, OH 44114. Copyright© 2024.

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2/6/24 10:48 AM

Februar y 2024 • Vol. 20 • No. 1

INSIDE THIS ISSUE

14

Island Time

While differences may seem obvious and plentiful, much is the same between working in the Caribbean and U.S. (Cover photo and above photo courtesy of Matt Majka)

ALSO IN THIS ISSUE

4 MASTHEAD 6 The Rob Report

R EVENGE IS SWEET

024 MODEL CLUBS 22 2New initiative shines a light on some of the best programs and facilities

8 Clubhouse Notes

M ODELING BEST PRACTICES

from across the industry.

10 Golf Tech

REPLICATING

REAL PRESSURE IN PRACTICE HAS ARRIVED

11

Racquet Operations

A DJUSTING ON THE FLY

12 Club People on the Move

esign + Renovation 28 N DOT YOUR POP’S

PRO SHOP

These retail destinations offer more than club fitting and racquet stringing.

K OPPLIN KUEBLER & WALLACE INDUSTRY LEADERS

Preview 38 V CMAA EGAS-BOUND

Conference offers club leaders educational experiences, networking events and the latest innovations.

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42 AD INDEX

February 2024 l Club + Resort Business l 5

2/6/24 10:50 AM

THE ROB REPORT

Revenge Is Sweet It was an August morning. As I was wrapping up the daily newsletter, I checked my e-mail and saw a subject line that popped out, “You’re Invited to Play in the Jamaica Pro-AM!” I get a lot of e-mails and a large percentage of them are spam. This had to fall into that category, right? Wrong.

The firm handles public relations in the U.S. for the Jamaica Tourist Board and was putting together a team of select golf journalists to experience the island’s golf product and play in the annual Jamaica Pro-Am (AKA Annie’s Revenge).

Journalists, the note read, “will be fully hosted (airfare, accommodations, meals, and tournament play)” and their hope was that I would find the destination newsworthy for coverage. Well, I’m writing about it in this column and it was the impetus for an article that appears on p.

14 of this month’s issue.

We flew into Montego Bay. I was a day late because of plane issues (don’t get me started), but checked into the host hotel—Iberostar Grand Rose Hall. The tournament was contested across three courses— Cinnamon Hill, Half Moon and Tryall Club, which was a late substitute for the recovering White Witch.

To say I was spoiled—with golf, food and hospitality—would be an understatement. The Jamaica Tourist Board and tournament organizer, Tom Jaronski from The Golf Connection, put together four incredible days of events, on and off the course.

As any club professional can tell you, there’s a lot more that goes into member trips than scheduling a few tee times and making dinner reservations.

I’ve played in a pair of Pro-Ams in the past—both at the Sanderson Farms in Mississippi. In 2012 I was paired with a young pro named Zack Miller at the Annandale Golf Club in Madison, Miss.

Three years later I played with PGA Tour veteran Bryce Molder at the Country Club of Jackson.

Unlike those events, the pros in Jamaica were club professionals. They were there with members and, like me, were “on the clock.” Work comes in many forms and one of the job descriptions for club professionals is entertaining members. Fortunately, much of the heavy lifting fell on the shoulders of Jaronski and the JTB. I was curious about all the behindthe-scenes work that goes into a trip like this for club professionals and their members, so I tracked down one of the

attendees—Joe Conforti, Director of Golf at the Club at Olde Cypress in Naples, Fla.—and discussed the process on an episode of the Club + Resort Talks podcast. Be sure to check it out!

Conforti is a veteran of the Annie’s Revenge event and was preparing for a member trip to Bull’s Bay Golf Club near Charleston, S.C. He says bonding and building relations is the best part of the trips and has lasting effects on member happiness.

We also addressed the topic in an article in early 2021. Mark Bixler, PGA, Head Golf Professional at Kirtland Country Club in Willoughby, Ohio, arranges, on average, between five and eight golf trips for his members. Of those, he generally attends two to four. He discussed the process in an edition of Burning Issues.

On the surface, golf trips seem like all fun and games … and if done right, that’s all the members will see. However, as any club professional can tell you, there’s a lot more that goes into these trips than scheduling a few tee times and making dinner reservations.

Rob Thomas • Editor

rthomas@wtwhmedia.com

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www.clubandresortbusiness.com

2/6/24 10:51 AM

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2/5/24 8:52 AM

CLUBHOUSE NOTES

Modeling Best Practices IT’S ALWAYS EXCITING AND a little nerve-racking to start something new.

I am enthused to announce that this month’s issue is launching Club + Resort Business’ new Model Club program. As 2023 wound down, we at C+RB decided it was time to retire the Top Ranked program and replace it with this new initiative.

The Model Club program is a reflection of our core mission at Club + Resort Business. We provide a platform for club leaders to share best practices with their peers in the industry.

In these pages, readers will see introductory stories on 14 different clubs that have been selected by the C+RB staff as Model Clubs in one of five categories: Pro Shops; Patios; Racquets; Membership & Marketing; and Clubhouses.

These are all organizations that we hope will serve as an inspiration to other clubs throughout the country.

The 2024 C+RB Model Club selections are: • Pro Shops: Atlanta Athletic Club, Atlanta, Ga.; Landings Golf & Athletic Club, Savannah, Ga.; The University of Texas Golf Club, Austin, Texas.

•P atios: Bay Harbor Yacht Club, Bay Harbor, Mich.; Shadow Wood Country Club, Bonita Springs, Fla.; The Club at the Dunes, Naples, Fla.

• Racquets: BallenIsles Country Club, Palm Beach Gardens, Fla.; Cherokee Town and Country Club, Atlanta, Ga.; Philadelphia Cricket Club, Philadelphia, Pa. • Membership & Marketing: Champions Run, Omaha, Neb.; The Club at Olde Cypress, Naples, Fla.; The Country Club of Virginia, Richmond, Va. • Clubhouses: BallenIsles Country Club, Palm Beach Gardens, Fla.; Newport Beach Country Club, Newport Beach, Calif.; The Club at Mediterra, Naples, Fla. There are eight different states represented in the Model Club selections, with multiple clubs from Florida (five) and Georgia (three) topping the list. Clubs located on the East Coast and West Coast, as well as in the South and Midwest can be found among the selections.

C+RB will spend the rest of 2024 sharing information about these clubs’ best practices. We will shine a spotlight on the facilities, as well as the people who strive to provide a top-notch experience for their members and guests. Stories will be shared both online and in print, and there will also be an accompanying series of webinars.

There are a number of interesting chal-

lenges that clubs are facing in this postpandemic environment. Clubs are trying to figure out how to sustain the boost in golf’s popularity that happened during the pandemic. More facilities are working to capitalize on the rising interest in pickleball, and they are taking steps to provide a more family-friendly environment. In addition, country clubs and golf clubs are working on maintenance techniques to make golf courses more environmentally friendly. Sustainability will be a buzzword for years to come.

I look forward to finding out what the leaders of our Model Clubs are doing to tackle these issues, and sharing that knowledge with our readers. If you’re a country club general manager, and have a question/questions that you would like me to ask these Model Club leaders, e-mail me at pkeren@wtwhmedia.com.

I hope our readers find this Model Club initiative both informative and enjoyable. It is, of course, intended to be educational, but it is also a celebration of your peers.

Phil Keren • Senior Editor

pkeren@wtwhmedia.com

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2/3/24 2:15 PM

GOLF + FITNESS TECHNOLOGY

REPLICATING REAL PRESSURE IN PRACTICE HAS ARRIVED

By Matt Kilgariff • Director of Player Development The Bridges at Rancho Santa Fe • Rancho Santa Fe, Calif.

SKILL MONEY GAMES (SMG) INTRODUCES groundbreaking technology that enables individuals to engage in real-money golf challenges based on their skill level. Players can either embrace the challenge or play just for fun. While many have enjoyed friendly wagers against friends, SMG shifts the pressure to the individual. With money on the line, adrenaline kicks in, delivering the pressure we all crave.

In this article, I interview Bryan O’Reilly, the CEO and Co-Founder of Skill Money Games, providing a deeper dive into how it works and its legal standing in the US. Kilgariff: How did you come up with the idea of Skill Money Games?

O’Reilly: I helped bring Top Golf to Las Vegas. During my time there, I observed people betting on or against each other.

I always felt there had to be a better way to leverage technology for this. After connecting with my friends in Vegas who filed a fantastic man-vs.-machine patent, Skill Money Games was born.

Kilgariff: How does it work?

O’Reilly: Skill Money Games utilizes patented AI technology, allowing players to win real money in Closest-to-the-Pin contests.

Various games are in development, and soon, players can have a skill money challenge on every hole during an 18-hole simulator round. The AI assesses each player’s ability in real time, crafting contests aligned with their skill level. This approach ensures that players of all levels face challenging yet achievable goals. The unique aspect is that any golfer, regardless of skill level, can win money with each swing.

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Kilgariff: What would one need to bring SMG into their facility?

O’Reilly: To incorporate SMG, an indoor golf simulator is necessary. Currently, SMG is compatible with Full Swing Simulators.

Kilgariff: How much can you wager on each shot?

O’Reilly: Challenge fees start at around $3 and can increase up to $20 based on the duration of play.

Kilgariff: What does it cost to install?

O’Reilly: For Full Swing simulator owners, there are no additional costs for installation. SMG provides the technology, installation, and support for the software.

Kilgariff: How is it legal? Does a facility carry any risks?

O’Reilly: Skill Money Games operates as a pure ‘Game of Skill,’ distinguishing it from gambling. Legal opinions for each state, collaboration with credit card processors, and communication with state Attorney General offices establish the skill-based nature, eliminating concerns of sports wagering.

Kilgariff: How does a facility benefit from having SMG on property?

O’Reilly: Each partnering facility receives a share of the net win, with SMG managing the payouts. As members and clients engage in the fun, they spend more time on the property, leading to increased revenue from food and beverage, equipment sales, and potentially more membership sales on the private side.

Kilgariff: How does SMG know who the player is, can someone else play for you?

O’Reilly: AI technology recognizes players through facial recognition cameras, preventing others from swinging on their behalf. The continuous evaluation ensures fair and enjoyable cash challenges.

Kilgariff: How do you pay and get paid?

O’Reilly: Upon sign-up, everyone receives $25 in Free Play, eliminating the need for an upfront credit card. Reloading can be quickly done on the web app using a major credit or debit card. Winnings go directly into the player’s digital wallet, and withdrawals can be made through instant pay (debit card), Zelle, ACH, or e-check, ensuring immediate payment after every shot.

Kilgariff: Where do you see the company going in the near future — new contests, other sports, etc.?

O’Reilly: I envision expanding beyond Closest to the Pin, introducing Holein-One challenges, tournaments, and ultimately allowing players to win money one swing at a time in an 18-hole simulator golf course.

The patents also cover most sports, hinting at future game verticals for challenging oneself for real money.

In Summary: Skill Money Games revolutionizes the gaming experience, placing the pressure of real-money challenges on individual players. With its advanced AI technology, SMG ensures fairness, engagement, and the opportunity for players of all levels to win real money with each swing. As the company expands its offerings and explores new sports, SMG is poised to redefine skill-based gaming. www.clubandresortbusiness.com

2/6/24 10:59 AM

RACQUET OPERATIONS

ADJUSTING ON THE FLY

Taylor Newman • Director of Operations Chevy Chase Club • Chevy Chase, Md.

I REMEMBER THE FIRST TIME I ran a

large adult tennis clinic. I spent time putting together a plan with the games and drills we would use, the rotation times for each, and how the members would be grouped. I shared this plan with the other professionals teaching the clinic and thought we would be set. But when it was “go” time, I quickly learned having a plan does not always mean that is how the clinic or event will go.

Planning is important so there is a baseline for what the clinic or event will look like in a perfect scenario, however it is important to learn how to adjust on the fly. Often, there is a need to veer from the plan.

In clinics, we see changes in numbers and professionals as well as the need to adapt to changing a drill that might not be well received. In events, last-minute cancellations can alter the flow of your format instantaneously. Being able to adapt to these adjustments can help set you and your team up for success no matter what is thrown your way! The following examples are some of the ways I have found success pivoting in the moment.

A change in the number of members in attendance and the time of them arriving and leaving can alter your well-laidout plan. Life happens and sometimes members run late, cancel late, they do not show, or they show up without being registered. They might also have to leave early, or something might happen midclinic requiring them to leave early. As a professional, it is important to maintain the rhythm of the games and drills while

these changes occur. For example, if I am running a game with six players (3 vs. 3) where a team rotates after losing a point and someone leaves early, I will simply adjust the game so the losing team switches sides when they lose since they no longer have a player to rotate on to the court.

Believe it or not, sometimes our welllaid-out drills are not well received or understood. Reading facial expressions, body language, and energy levels is extremely important as a professional on court. This takes time and sometimes requires really getting to know a member. However, if you are on a court with a group doing a drill and you recognize they are unsuccessful at the drill either by how they are performing or in understanding, it is imperative to know how to adjust quickly.

If a court is struggling to understand a drill by just verbal instructions, I pull out a tennis court board with magnets to show the drill visually. Sometimes if that doesn’t work, or too many are confused to where the board will not help, I will call timeout and pick a few players to be demonstrators. I will have them do a mock point without the tennis ball to get a feel for the rotations. This generally will solve any questions. However, sometimes changing the drill entirely might be needed.

Occasionally, you might get in a bind in which a professional is running late or can no longer make it to the club. You are now stuck with more members than the typical ratio. This requires you to think creatively. One basic tennis drill that many professionals use for a warm-up is “3 balls

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across” at the baseline. If a professional is running late, a way to keep the flow moving while down a professional is to feed two balls across and then feed an extra ball to the phantom court with no professional.

This still ensures players are moving across two courts. If a professional can no longer come to a clinic, you will need to adjust by having players do a self-fed game so you can roam or choose a game where you can feed across multiple courts.

Although most of these examples apply to clinics, much can be translated to events too. For events, however, adjusting for proper numbers and rotations is more challenging. Being prepared ahead of time is important, so you can have an easier time with last-minute changes. Having a standby player or two to call up quickly if there is a late cancel or no show is key. Running an event with uneven numbers can leave players unhappy. If no additional player is available to jump in, have a pro on standby.

Having a member sit out a rotation or play by themselves is no fun. Also, having multiple rotation sheets or game ideas prepared for different number scenarios is helpful.

Although seemingly simple, learning how to account for changes is vital.

I still will let an occasional eye roll slip if someone no shows or a little sigh out if a professional can no longer make it in; we are all human, right? Knowing that I can keep a clinic or event running smoothly no matter what is thrown my way makes the members and the other professional staff stay at ease. You can do the same – it just takes a little practice.

February 2024 l Club + Resort Business l 11

2/6/24 11:02 AM

CLUB PEOPLE ON THE MOVE

HARRY BOND Consistently ranked amongst the leading courses in the World, The Royal St. George’s Golf Club in Sandwich, England, welcomes Harry Bond as Head Assistant Golf Professional. The Club was home to the first Open Championship in 1894. Since then, St. George’s has gone on to host 15 additional Open Championships, more than any course outside of Scotland. Bond was most recently Retail Supervisor & PGA Professional at Woburn Golf Club in Milton Keynes, United Kingdom.

MARTY HOEFFKEN Named one of Golf Digest’s top 200 courses, Shady Canyon Golf Club in Irvine, Calif., welcomes Marty Hoeffken as General Manager/Chief Operating Officer. The 18-hole Tom Fazio designed course is the centerpiece of this extremely active, golf-centric club and is highlighted by its exceptional activities and resort style amenities.

Hoeffken was most recently General Manager/Chief Operating Officer at Vaquero Club in Westlake, Texas.

DANIELLE DALY, SPHR, SHRM-SCP Sailfish Point, a private oceanfront residential community located on the southern tip of Hutchinson Island in Stuart, Fla., welcomes Danielle Daly as Director of Human Resources. The club features a wide array of amenities including a Jack Nicklaus Signature golf course and a deep-water 141-slip Marina. Daly was most recently Human Resources Director at ARTIS in Naples, Fla.

MISTY STEWART Located in the heart of Boca Raton, Fla., Boca West Country Club welcomes Misty Stewart as Director of Lifestyle & Wellness to oversee the newly created Lifestyle Campus. The Lifestyle Campus includes an aquatics center with five pools and a restaurant bar, a two-story sports center complex, and a relaxing spa courtyard with a rooftop bar overlooking the Palmer Golf Course. Stewart was most recently Senior Director of Spa for the Americas at Four Seasons Hotel in Washington D.C.

DEMICHAEL GIVENS One of the country’s most awarded and recognized clubs, Charlotte Country Club, welcomes DeMichael Givens as Clubhouse Manager. Located in Charlotte, N.C., the club recently completed a $25 million capital project.

Enhancements included a casual dining restaurant, a family activities center, a pool complex and kitchen renovation, an adult bar and lounge, and a golf training facility. Givens was most recently Food & Beverage Director at Baltusrol Golf Club in Springfield, N.J.

JOSHUA TREMBLAY, PGA Lehigh Country Club in Allentown, Pa., welcomes Joshua Tremblay as Director of Golf. The club features a renowned William Flynn 18-hole golf course, nestled amidst captivating greenery with elevation shifts of 105 feet. With four sets of tees spanning 5400 to 6800 yards, it caters to various skill levels. Tremblay was most recently Director of Golf at Springfield Golf & Country Club in Springfield, Va.

MICHAEL GOODWICK, CEC Featuring a variety of a la carte dining venues, extensive and diverse banquet operations, and multiple kitchens, Des Moines Golf & Country Club in Des Moines, Iowa, welcomes Michael Goodwick as Executive Chef. The club is known within the local community for its rich history and two 18-hole championship golf courses designed by renowned architect Pete Dye. Goodwick was most recently Executive Chef at Cold Spring Country Club in Huntington, N.Y.

STEPHANIE TUCKER, CPA A Platinum Club of America and ranked as one of America’s top one hundred private clubs, North Ridge Country Club in Raleigh, N.C., welcomes Stephanie Tucker as Chief Financial Officer. The club features premier first-class facilities, programming and services, two golf courses, racquet facilities, a swimming pool, and a wellness center. Tucker was most recently Senior VP/Chief Financial Officer at North Carolina Bankers Association.

Placements made recently by Kopplin Kuebler & Wallace. More Club People announcements are published every other Wednesday on www.clubandresortbusiness.com.

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www.clubandresortbusiness.com

2/6/24 11:07 AM

FROM THE PARTNERS AT KOPPLIN KUEBLER & WALLACE Kelsey Alexander | Clubhouse Manager Desert Mountain Club - Cochise Geronimo

Matt Gaudet | General Manager/COO Pelican Marsh Golf Club

Felipe Murcia Nagel | Clubhouse Manager Boca West Country Club

Melissa Ambrose | Dir. of Fitness & Wellness Willow Oaks Country Club

Herbert Gottlieb | Director of Finance Tiburon Peninsula Club

Robert Nagelberg | General Manager/COO Bryn Mawr Country Club

Tim Andrews, CPA | Director of Finance Greystone Golf & Country Club

Bradley Gould | Managing Director The National Golf Centre at Woodhall Spa

Michael Nott | Director of Racquets Oklahoma City Golf & Country Club

Kyle Angell | Director of Finance Collier's Reserve Country Club

Jacob Groce | Director of Racquets Northmoor Country Club

Robin O'Neil | Asst. General Manager Boca Grove

Taylor Ashworth, CCM | General Manager/COO The Minikahda Club

Wes Hardin, CCM | General Manager/COO Green Tree Country Club

Tracy Bradbury | General Manager/COO Delray Beach Club

Millie Harper, CCM | General Manager/COO Germantown Cricket Club

Allison Petscher, CCM, CAM Asst. General Manager Wyndemere Country Club

Collin Braun, Ph. D. | Director of Court Sports Tiburon Peninsula Club

Geoffrey Jagdfeld | Executive Director NETRESULTS Tennis

Joanna Brewer | Clubhouse Manager Desert Mountain Club - Cochise Geronimo

Paul Jordan | Director of Club Operations The Hermitage Club

Albert Brunner | General Manager Manursing Island Club

Scott Julien, CCM, CCE | General Manager/COO Moss Creek Owners Association

Jonathan Travis Childers | General Manager/COO Piper's Landing Yacht & Country Club

Chris Kennedy, CCM | General Manager Idle Hour Country Club

Russel Cunningham, CEC, CCA | Executive Chef Bellerive Country Club

S. Kurt Kochs | Asst. General Manager The Country Club of Birmingham

Drew Darrow, PGA | Director of Golf Paradise Valley Country Club

Ken Kosak | General Manager/COO Broken Sound Club

Seamus Dooley | General Manager/COO La Gorce Country Club

Gary Lanneau | General Manager/COO Greenville Country Club

Robert Stone, Jr., PHR, SHRM-CP General Manager/COO Suntree Country Club

Keri Driggers | Asst. General Manager Piping Rock Club

Tara Lehr | Clubhouse Manager Flagstaff Ranch Golf Club

Doug Sutter | General Manager/COO Forest Highlands Golf Club

Olga Follansbee, SPHR, SHRM-SCP Dir. of People & Culture Boca West Country Club

Andrew Lombard | Asst. General Manager Diablo Country Club

Dan Valbak | Director of Racquets Washington Golf & Country Club

Joseph Furko, III | General Manager/COO Scioto Country Club

Will Pickering | General Manager/COO Blackhawk Country Club Patrick Reilly | General Manager The Lakeland Country Club Andy Robinson | Accounting Manager North Ridge Country Club Sherri Satterfield, PHR, SHRM-CP Dir. of People & Culture Colleton River Club Will Segraves | Director of Racquets Country Club of Detroit Stefan Smith | Executive Chef Cedar Rapids Country Club

Ana Paula Muniz-Trboljevac | General Manager The Francisca Club

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» Caribbean Clubs

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www.clubandresortbusiness.com

2/7/24 11:38 AM

Photo of Casa de Campo courtesy of Matt Majka

ISLAND

TIME While the differences may seem plentiful and obvious, much is the same between working in the Caribbean and U.S.

By Rob Thomas, Editor

HOSPITALITY KNOWS NO LIMITS and the club industry certainly stretches well beyond the 48 contiguous states. While the United States is blessed with thousands upon thousands of clubs and resorts, many industry professionals have left the comforts of home to spread their wings—and hone their skills—in the Caribbean.

HISPANIOLA HOME Todd Gilley and Parker J. La Pointe, PGA are currently on island time. Gilley, the Head Golf Professional, and Parker, Assistant Golf Professional, both call Casa de Campo in La Romana, Dominican Republic home.

Gilley has been in the golf industry for 27 years and at Casa de Campo since 2016. Prior to joining Casa de Campo, he worked as a Head Golf Professional at Sand Valley in Nekoosa, Wis., Stoatin Brae in Augusta, Mich., and Elk River Club in Elk, N.C., as well as an Assistant Golf Professional at Long Cove Club in Hilton Head Island, S.C.

www.clubandresortbusiness.com

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» Caribbean Clubs

Parker J. La Pointe, PGA Assistant Golf Professional at Casa de Campo, says “island culture” is very different from where he grew up in Northern Michigan, but he “can’t argue if it works.”

“The attraction to Casa de Campo is fairly easy to answer, ‘Teeth of the Dog,’” he says. “It was an opportunity to work at one of the best golf destinations in the world. While working at Long Cove Club, I became a Pete Dye fan and knowing all of the courses at Casa de Campo were designed by Pete Dye, it was another attraction.”

La Pointe has worked at Casa de Campo for about a year and a half—eight months as a PGA Intern before becoming the PGA Assistant Golf Professional. His stops prior to the Dominican Republic included Escanaba (Mich.) Country Club and Traverse City (Mich.) Golf & Country Club as a Shop Assistant,

an Intern filling the Assistant Professional role at Stoatin Brae, Katke Golf Course at Ferris State University in Big Rapids, Mich., and then the Assistant Golf Professional at Bedford Valley, also in Augusta, Mich. He reached out to Robert Birtel, Director of Golf at Casa de Campo, when he was looking for the final internship he needed for the PGA Golf Management Program at Ferris State.

“The culture here in the Dominican is very different from Northern Michigan where I grew up,” La Pointe says. “The way the people act and go about their work is, at times, very strange to me, but they always seem to get the job done. It’s island culture with Spanish influence from when they were colonized. It’s not the way you or I would be expecting things to go, being from the States, but it works, and I can’t argue if it works.”

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» The Riviera Club

Seth Henrich, PGA, CMAA General Manager/COO of Sunnyside Country Club in Waterloo, Iowa, was initially drawn to Puerto Rico for a short stint and fell in love with the weather ... as well as myriad opportunities.

ISLAND OF ENCHANTMENT Seth Henrich, PGA, CMAA General Manager/COO of Sunnyside Country Club in Waterloo, Iowa, started at a small club near his home when he was 16 and attended Mississippi State University for the Professional Golf Management program his first two years of college. After transferring to the University of Iowa to finish his degree, he started his professional career at the university’s golf course in 1999.

“I moved to Puerto Rico in early December 1999,” Henrich recalls. “I was initially brought in to provide instruction for just the holiday period of three weeks and never left.”

It was more than the tropical breezes that kept him in the islands.

“Of course, I loved the weather, but more importantly, as an assistant professional, we were able to be golf professionals, versus counter jockeys. We were asked to teach and play more than stand behind a counter,” Henrich says. “Additionally, golf was booming in the Caribbean, with new courses everywhere, which stood out as an opportunity to grow and advance faster than on the mainland.”

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It wasn’t all sunshine and rainbows during his time in the Caribbean. Language and cultural differences, and challenges with shipping times, availability of products, and being considered international accounts within U.S. territories could make the job difficult.

Ultimately, weather played a role in his return to the Continental U.S. “Hurricane Maria was catastrophic and caused my young and growing family to be forced to move, as with many other Puerto Rican families,” Henrich explains. “I had the opportunity to return to work in PR at Wyndham with Troon. I left Wyndham Rio Mar as a request from Troon to help restore Sunnyside Country Club to its prior glory.

“Additionally, this opportunity at an actual private club has forced my growth in the food-and-beverage world,” he continues. “I had simple oversight due to the structure of my prior facilities.”

BY WAY OF MONTEGO BAY Robert Ames, CCM, PGA General Manager/COO at Sea Pines Country Club in Hilton Head Island, S.C., began his journey in the club industry at Cinnamon Hill in Jamaica on January 1, 2008, where he stayed for 5 1/2 years.

“After trying to play professionally unsuccessfully for the fourth time in 10 years, it was time to find a real job with a steady income,” he explains. “I started looking for a golf job and there was an opportunity in Jamaica. My wife, Kathy, is from Jamaica and I am from another Caribbean Island, www.clubandresortbusiness.com

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After trying to play professionally unsuccessfully for the fourth time in 10 years, Robert Ames, CCM, PGA General Manager/COO at Sea Pines Country Club in Hilton Head Island, S.C., knew it was time to find a real job with a steady income.

He began his club journey at Cinnamon Hill in Jamaica.

Trinidad. In the 90s we lived in Jamaica, so the opportunity provided us a chance to return to the Caribbean and raise our two young daughters, who were 3 1/2 and 9 months old, in the Caribbean way like we were raised. It was perfect and a steady paycheck.”

Ames points to the creativity required on a daily basis to achieve results because of limited resources as prerequisite to working in the Caribbean, adding that the experience taught him to be more innovative than he ever was before his move.

“I believe that most American professionals find it tough to adapt to Island living and dealing with the laidback island approach,” he says.

Ames lists some of the main challenges as: Finding safe, affordable housing; handling interruptions in electricity and water as a result of hurricanes or a “random reason,” timing deliveries required great planning in advance; and work permits were a hassle to secure at first, but once you were in the system the process was seamless.

“There were two weather scenarios—hot, sunny and humid, and rainy and humid,” he adds.

Ames and his family moved back to the U.S. when their oldest daughter was 10 and they “were going to run into an education problem at that age,” he points out. “After doing all that I could career wise in Jamaica, the timing was right to return to the U.S. and embark on our next career and life chapter.”

SIMILARITIES While the differences may seem plentiful and obvious, much is the same from the Caribbean to U.S. 20 l Club + Resort Business l February 2024

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“Members have similar wants and needs,” Henrich says.

“I have also found it incredibly challenging to find talented managerial and kitchen staff within the local population in Waterloo due to a lack of hospitality careers, and education focused on hospitality ... much more so than I had anticipated.”

Going from one island to another isn’t the only similarity Ames has experienced.

“In both locations the focus is the same … taking care of the customer and the team,” he explains.

Gilley notes “passionate golfers” in both locales.

“It is great to see young groups of golfers come to the resorts and have a great time,” he says. “I thank our marketing and social accounts to reaching these groups and making our destination a bucket list.”

AN INVITATION The lure of the islands is different for everyone and professionals at various stages of life may see things through variable lenses. La Pointe is young and has his career—and life—completely ahead of him.

“Take the jump … working in the Caribbean is a blast,” he says. “The people always seem to be relaxed and happy to be where they are, and the people that come here are excited and on vacation. And getting to live where people vacation is a bonus in itself.”

Gilley takes a more measured approach.

“It is not the same decision as moving from Charleston to Savannah for a golf position,” he says. “It is a great place to live and work, but remember to be open minded. This isn’t www.clubandresortbusiness.com

2/6/24 11:06 AM

Robert Ames explains the main similarity between the Caribbean and U.S. “In both locations the focus is the same … taking care of the customer and the team.”

Dallas, Charlotte or Atlanta … it is a different country.” He adds that he’s had the more fun working and living in the Dominican Republic than any other place he’s been.

Henrich urges professionals to think of others in their lives before making the move.

“If you are in a relationship, your spouse must be fully onboard, adaptive, and understanding,” he says.

“They are moving into a different culture with its way of doing things, often in a language not understood.

“When entering the final interview stage, I made it a point to ensure each candidate brought their significant other down for the interview, rented them a car, and gave them a few days to explore and immerse,” Henrich continues. “When the vacation wears off and daily realities set in, it can be not easy.

I have seen many talented people who loved their jobs have to leave because it was difficult for their significant other.”

And you can’t forget the business side of the move.

“Make sure your contract has all been agreed upon with details in writing,” Ames advises. “If promises were made via handshakes, get it in writing.

Have your housing and travel included.

If you are working with a resort or hotel, take the initiative to learn all that you can about the hospitality industry.

“Be brave and try it out for a year,” Ames adds. “You will learn so much and get a true appreciation of living and working in the Caribbean. You will either absolutely love it, or it won’t be for you.” C+RB

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» Model Clubs

Our primary mission at Club + Resort Business is

programs and facilities in the industry. Our Model

to provide a forum for club leaders to learn from

Club program will give club professionals a chance

one another and use that newfound knowledge to

to celebrate their top-level programs and facilities,

enhance their facility. With this month’s issue, we

and by doing so, hopefully motivate their fellow

are officially launching the C+RB Model Club pro-

industry members to make beneficial changes.

gram, and shining a spotlight on some of the best

Here are the 2024 C+RB Model Club honorees.

{PRO SHOPS} STANDOUT SHOP

SOUTHERN HOSPITALITY

Atlanta, Ga.

Austin, Texas

Atlanta Athletic Club

“It is an honor to be recognized for a passion and a dedication to serving our members as well as our industry,” says Bud Taylor, the club’s Director of Golf. “We are a committed team that recognizes an ever-growing industry, and what that means to providing our membership with the latest and best that golf has to offer.”

The club’s pro shop has a Southeastern Conference/ Atlantic Coast Conference Corner that showcases college football teams from those conferences.

“The corner not only serves as the one-stop shop for collegiate apparel, but also fosters some fun competition and banter between members and guests alike,” says Taylor.

Another unique feature of the shop is a big and tall section.

“Members quickly learned exactly where to go instead of having to navigate racks of apparel to find their specific size,” says Taylor. “This section offers polo shirts, T-shirts, outerwear, as well as bottoms.”

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University of Texas Golf Club

“It is a great honor to have those outside of our operation recognize our team’s commitment to providing enjoyable and organized retail experiences,” says Lindsay Benner, the club’s Communications/Membership Representative.

“We like to be at the forefront with our merchandise and presentation, and we take pride in the atmosphere we create for our members and guests.”

Benner cites multiple ways that the club’s pro shop stands out from others.

“Our pro shop is rearranged weekly throughout the year creating a fresh look that highlights new merchandise and blends in what we have on the floor,” says Benner. “The online store continues to grow with new customers and repeat clients generated by and engaged with weekly updates and social media. Our in-store kiosk for the online store allows us to sell from both inventories on site. Our collegiate licensed merchandise is designed for apparel, golf bags, and accessories and are exclusive to our retail outlets.” www.clubandresortbusiness.com

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{PATIOS}

UNIQUE OFFERINGS The Landings Golf & Athletic Club Savannah, Ga.

CREATING MEMORIES Bay Harbor Yacht Club Bay Harbor, Mich.

“The staff at Bay Harbor Yacht Club work very hard to provide excellent service at such a beautiful location,” says Alivia Murphy, the club’s Communications Manager. “This honor is rewarding because we see our Quarter Deck as more than a pretty patio; we see it as a gathering space for our members and their families to enjoy and create life-long memories.”

The club’s Quarter Deck patio is an area that is enjoyed by members and guests alike. “[The] patio provides our members with alfresco dining overlooking the turquoise waters of Bay Harbor Lake and Little Traverse Bay,” says Murphy. “The Quarter Deck bar is among the club’s most popular gathering spots to connect with friends, catch the sunset and enjoy live music during the summer. It is truly an unmatched waterfront venue, and our members frequently bring guests to enjoy the views that cannot be found at other clubs.”

“Retail operations at our club are driven around providing the highest level of service to our membership,” says Scott Justman, Director of Golf. “Service for us is focused around innovation ... to keep our members’ attention and remain engaged. Being recognized by an industryleading publication such as C+RB is very exciting for our club and our team as reinforcement that we are continuing to push forward in the right direction.”

Justman says his staff takes steps to ensure the club’s pro shops do not compete with one another. “[We] provide unique offerings for the unique tastes, price point, sizing and overall buying preferences of our different membership types, ages and demographics,” Justman says. “We try to provide apparel and gifts that may not be in your typical golf shop so members don’t have to leave the island.”

SCENIC VIEWS

Shadow Wood Country Club Estero, Fla.

“We are grateful to be recognized among clubs across the country for this prestigious honor,” says Brian Bartolec, the club’s General Manager/Chief Operating Officer. “After the tremendous effort and work that went into designing, building, and operating these areas, it’s exciting for our team to receive this positive recognition.”

Bartolec notes the patios cover more than 6,000 sq. ft., with seating for more than 360 people, and space for 700-plus attendees for cocktail parties. The patios are divided into three distinct, but connected areas, and offer lounge seating, bar seating, dining tables and plush seating around six fire pits.

“Weekly outdoor entertainment on the Sunset Terrace brings members together to enjoy the beautiful Southwest Florida weather while watching the colorful sunsets,” says Bartolec. “From the west end of the Sunset Terrace, members can watch golfers finish the 18th hole of [the] South Golf Course or enjoy expansive views of the golf practice facilities from the south side while enjoying dinner under the sail shades.”

A MODEL OF VERSATILITY The Club At The Dunes Naples, Fla.

“What distinguishes The Club At The Dunes from other clubs is the energy, enthusiasm, and passion of its members, who embrace the staff as part of the club family,” club management says. “To be able to work in a beautiful, award-winning environment enables our team to find inspiration, sparking a deep sense of pride and fueling their motivation to deliver their best to our membership.”

Club management says the 10,000 sq.-ft. patio offers the “look of a resort but the feeling of home.”

There are four fire pits, cascading waterfalls in the resort-style pool, a covered terrace, a poolside tiki patio, an indoor/outdoor sandbar, and a tiki bar.

“From laid-back coastal vibes to barefoot elegance, and even upscale celebrations, our outdoor space is a versatile canvas for members and guests to enjoy the myriad of experiences that our patio has to offer,” says club management. www.clubandresortbusiness.com

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» Model Clubs

{RACQUETS} HIGH QUALITY

ACTIVITIES ABOUND

BE FIRST, BE THE BEST

Palm Beach Gardens, Fla.

BallenIsles Country Club “On behalf of our Board, membership, and staff, we are very humbled and appreciative of the acknowledgement by Club + Resort Business,” says Ryan Walls, the club’s General Manager/COO. “BallenIsles has a rich history with our racquets program, one that we take pride in.”

While noting his club has top-notch facilities, Walls says he is most proud of the programs and participants.

“From the high engagement and usage of our members or hosting various events and competitions for all skill levels, to the highest quality of instruction by our professional staff, we are engaged in supporting the game and doing our part to ensure its growth,” says Walls.

Cherokee Town & Country Club

Philadelphia Cricket Club

Atlanta, Ga.

Philadelphia, Pa.

“We are very excited to receive this recognition from Club + Resort Business magazine,” says Milos Vasovic, the club’s Director of Racquets.

Vasovic notes club leaders will work to continue the momentum of the enormous growth that occurred in pickleball in 2023, and to improve the tennis and platform tennis programs.

“I am extremely proud of [the] continuous investment in the education of our staff and helping them grow,” says Vasovic. “That wouldn’t be possible without [the] full support of our COO Michael Wheeler and our Board of Directors.”

The participation level at the club is high as Cherokee has about 800 active tennis players. The club has more than 20 teams playing in each Atlanta Lawn Tennis Association (ALTA) season with women’s, men’s, mixed and junior teams. Cherokee hosts the Atlanta Senior Invitational tournament in May and the Peachtree Paddleball Tournament in February. The teaching professionals are USPTA certified, and members have the opportunity to visit racquet events.

Lila Smith, the club’s Communications Manager, says leaders work to stay ahead of industry trends by keeping up-to-date on what’s happening throughout the world.

“The more creative other clubs are, the more our exceptional staff will welcome the challenge to go even further and execute the next new ideas at the highest level,” says Smith.

To sum up the club’s philosophy, Smith shares a quote from member Kathy Tanner: “We’re always the first, we’re always the best, and we’re always where you want to be.”

To be first, the club invests in its staff’s ongoing education through a reimbursement benefit and granting them the time in their schedules to be available for learning, Smith explains. Since the club has professional tennis players as members, leaders strive to hire top-shelf personnel and build the highest level of facilities. In addition, staff are hired who want to make members’ experiences enjoyable both on and off the court.

{MEMBERSHIP + MARKETING} EVOLUTION TO EXCELLENCE The Country Club of Virginia Richmond, Va.

“What a humbling recognition in a category with many deserving peer clubs,” says Sarah Taylor, the club’s Membership Director. “...

[Our] motto states: ‘An evolution to excellence through continuous improvement.’ Attaining this type of recognition reiterates that our motto and compass are pointed in the right direction for continued growth…It has been a point of pride for CCV staff to know that we have upheld our club standards while sharing insight and helping other clubs along the way.”

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Taylor adds that the club operates with a fiscally conservative approach where no capital fees or assessments have been imposed on members in CCV’s 115year history.

“The effective approach of using member dues to fund operations and depreciation, while focusing initiation fees on capital projects, has allowed our club facilities to accommodate our members’ evolving needs while remaining attractive to those who may be considering membership,” says Taylor. www.clubandresortbusiness.com

2/6/24 2:32 PM

FULL OF IDEAS

The Club at Olde Cypress Naples, Fla.

“We are very honored to be recognized for this award,” says Ken Lanigan, the club’s General Manager. “[Director of Membership and Marketing] Melissa [Hansen] takes great pride in being at the forefront of new marketing ideas. Melissa is a wonderful ambassador for Olde Cypress and puts great effort into retaining our members.”

Hansen adds she is passionate about continuing her education and always works on staying up-to-date on the newest trends and techniques.

“I am fortunate that my club grants me unrestricted autonomy to introduce new ideas,” Hansen explains. “...My goal is to bring valuable insights back to my club to improve marketing strategies, as well as the new member sales and onboarding process.”

APPEALING TO ALL AGES Champions Run Omaha, Neb.

“We are honored to have been selected for the Model Clubs program for Membership and Marketing,” says Ben Lorenzen, the club’s Creative Director. “As an organization, we have consistently strived to be a leader and pace-setter in marketing practices, and this recognition is truly remarkable.”

Lorenzen says Champions Run’s strategy is to inform, educate, and entertain its members.

“Our objective is to reach 100% of our members through diverse platforms, including text, mobile apps, e-mail, and, notably, social media,” he says. “... The entertainment aspect not only caters to our existing members but also attracts prospective ones.”

Using online platforms such as TikTok, Snapchat, and BeReel ensures that Champions’ marketing program “resonate(s) with a diverse audience,” Lorenzen says. “...We aim to connect with members across generations through innovative and accessible channels.”

www.clubandresortbusiness.com

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» Model Clubs

{CLUBHOUSES} PAST AND PRESENT CO-EXIST BallenIsles Country Club Palm Beach Gardens, Fla.

“It’s a compliment to our members, board, professional planners and staff who work so well together in creating a classy, yet comfortable space to enjoy,” says Ryan Walls, the club’s General Manager/CEO. “A lot has gone into learning the wants and needs of our members, offering a little something for all across our diverse membership and making a 115,000 sq. ft.building feel comfortable and a total of 180,000 sq. ft. of leisure space the center

VALUING MEMBERS The Club at Mediterra Naples, Fla.

“For our team, this recognition is a testament to their thoughtful approach and hard work to consistently providing an elevated experience for our members,” says Carmen Mauceri, the club’s General Manager/COO. “It not only affirms our conviction in the importance of fostering an organizational culture centered on hospitality and advancement, but also underscores the shared dedication that has brought us this honor.”

point of our community.”

Both the past and the present exist inside BallenIsles’ clubhouse. The displays inside the building share the club’s connections to major championship golf, Chicago, the PGA and even Jack Nicklaus.

“Our club has a unique and rich history which is well-narrated throughout our

building, while blending today’s modern demands of a high-end, high-volume private club, along with a touch on display from our members’ talents,” Walls says.

There are five dining venues and multiple meal options available in the clubhouse, as well as spaces where members can play cards or bocce, or spend time at a happy hour.

For the clubhouse expansion project that was finished in 2019, investments were made “to enhance team connectivity and efficiency,” says Mauceri. This upgrade work included a Learning Library, Upgraded Team Suite, MediRoom, Team Locker Rooms, and a Team Merchandise Shop.

“These thoughtfully crafted spaces not only elevate the Team’s experience but also reflect the collective dedication to fostering a thriving and interconnected community at Mediterra,” says Mauceri. “The

membership’s investment in these areas serves as a pillar of their commitment to the Team, sending a clear message: ‘You are valued.’”

TOP-LEVEL VIEW

Newport Beach Country Club Newport Beach, Calif.

“Our clubhouse is so special – the physical structure, the attention to detail in design, the intangible culture, and the way our members use the club,” says Robin Shelton, General Manager. “It is a place our members and team members [staff] are so proud to call their second home.”

Shelton says the California Craftsman design clubhouse helps his club stand out from its peers.

“The detail in construction amazes me every time I walk through the clubhouse,” says Shelton. “The patios and outdoor space is as good as anywhere I’ve seen, the views of the Pacific Ocean and golf course amaze first-time visitors.”

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2/6/24 2:18 PM

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DESIGN + RENOVATION

Not Your Pop’s

Pro Shop These retail destinations offer more than just club fittings and racquet stringing.

By Pamela Brill, Contributing Editor

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2/6/24 11:10 AM

Photos Courtesy of Watersound Club

WHERE CAN YOU purchase a new set of golf balls, a cashmere sweater and a scented candle—all in the same place? Enter the newand-improved pro shop, where members and guests are now indulging themselves with luxury apparel, home décor and more. Here’s how some facilities have transformed their retail spaces into stylish boutiques.

TWICE AS NICE At Watersound Club in Inlet Beach, Fla., visitors are enjoying two recently updated retail outlets: a tennis pro shop that was part of a racquet complex expansion last April, followed by the July opening of a golf shop serving the adjacent Camp Creek Inn. Both well-stocked facilities are expanding Watersound’s versatility beyond the courts and course.

To enhance Watersound’s wellness amenities, eight tennis courts and eight pickleball courts were constructed, along with a 1,000-sq.-ft. tennis pro shop. The retail space is conveniently located between the courts and pool complex, attracting 50-75 daily visitors (with extra foot traffic over the holidays, according to Emily Reynolds, Director of Retail for The St. Joe Company and Watersound Club). Two separate entrances facilitate a steady flow of visitors, while a back door leads to a covered porch where players can watch a match or enjoy a cold beverage from the shop’s refrigerated selections.

Inside the tennis pro shop, track lighting draws attention to built-in shelving and slat wall fixtures.

“The way we display our merchandise depends on the shipments we receive on a weekly or monthly basis,” explains Reynolds. And while the product selection does not deviate from traditional tennis fare, it has fueled growth in Watersound’s tennis and pickleball programs. “We are able to host new events, and every month since opening, we’ve seen play and participation … increasing,” she adds.

Meanwhile, the 2,500-sq.-ft. Camp Creek Golf Outfitter Shop is housed on the inn’s lower level, just off the locker rooms, check-in desk and restaurant/bar area. Direct access onto the golf course is also an advantage for regulars, amounting to a daily average of 150-250 passing through the shop. www.clubandresortbusiness.com

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DESIGN + RENOVATION

The golf shop’s spacious layout accommodates a mix of merchandising fixtures, including nesting tables, rolling racks, slat wall, wood-designed four ways and built-in shelving. Extra space extends its inventory and now includes apparel, headwear, footwear, gifts, home accessories and health/ wellness products. “This addition is beneficial not only for our members, but also for our hotel guests at Camp Creek Inn, as they can now bring back a lovely souvenir from their vacation,” says Reynolds. Rounding out the shop are an office area and bag drop-off [both with storage], fireplace and seating area.

With a well-thought-out design, ample amenities and a solid product mix, Watersound’s golf shop has become both a destination and a revenue builder. “Our ability to introduce more brands and products has significantly boosted our sales, resulting in a threefold increase in sales … over the past six months,” Reynolds adds.

WATERSOUND CLUB Inlet Beach, Fla.

“Our ability to introduce more brands and products has significantly boosted our sales, resulting in a threefold increase in sales … over the past six months.”

— Emily Reynolds; Director of Retail

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DESIGN + RENOVATION

AILERON GOLF CLUB Port St. Lucie, Fla.

“As the Aileron logo is only available for sale at the club, the golf shop has become a destination for golfers…to purchase swag and memorabilia.”

— Aaron Merritt, PGA; General Manager

LUXURY LIVING The shopping scene on Florida’s Gulf Coast just gained a new high-end hot spot. Last December, Sunseeker Resort Charlotte Harbor welcomed its first guests to the full-service complex, complete with a golf shop (part of the Aileron Golf Club) that boasts designer brands and exclusive merchandise.

The 950-sq.-ft. golf shop is situated in a prime location for maximum foot traffic: just off the main walkway and directly across from the hostess stand. According to Aileron Golf Club General Manager Aaron Merritt, PGA, it’s where “all golfers must exit to head out for golf, enter to get to the dining room, locker rooms or exit to porte-cochere.”

Flooded with natural light from a corner storefront window and two exterior windows on the opposite side, the shop offers an inviting atmosphere for browsers and buyers. Merchandise is well-organized via five custom built-ins that include slat walls for showcasing individual apparel brands. One set of built-ins contains two coolers for grab-and-go grocery items and

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Salsbury Industries www.clubandresortbusiness.com 18300 Central Avenue, Carson, CA 90746-4008 salsbury@lockers.com • www.lockers.com

2/6/24 11:11 AM

2024

ADVERTORIAL

Leaders in Clubs + Resorts

Mr. Brian Idle (AIA, CEO) brian@peacockandlewis.com

Peacock + Lewis Architects and Planners is an esteemed master planning, architecture, and interior design firm, specializing in crafting bespoke hospitality and club amenities. As an integral part of the ClubWorks Network of Excellence, the firm has garnered accolades and forged enduring client relationships through its tailored solutions for each client.

With its roots tracing back to 1961 on the Island of Palm Beach, Peacock + Lewis operates from its South Florida base, with offices in North Palm Beach and Naples serving as a resource to the highest concentration of private clubs worldwide. The firm prides itself on its strong commitment to client satisfaction, underpinned by a successful team approach, culture, and value system.

Whether embarking on long-term campus master planning, specific club and recreational amenity improvements, or re-imagining the architecture and interior design of existing spaces, Peacock + Lewis customizes its offerings to align seamlessly with the unique needs of its clients.

North Palm Beach Office

1295 US Hwy One, Suite 200 North Palm Beach, FL 33408 Phone: (561) 626-9704

Naples Office

950 Encore Way, Suite 102 Naples FL 34110 Phone: (239) 631-2332 For further information on Peacock + Lewis, visit www.peacockandlewis.com

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“WE HAVE HAD THE OPPORTUNITY to work with the Peacock + Lewis team on the development of our Community Master Plan. They are a creative bunch that understands our operation and learned our members desires through many feedback sessions. This provided TPC Treviso Bay with an overall great plan for the long-term success of our club and community. Our first phase was not only received well by the membership they approved Phase I overwhelmingly and we are now onto construction. We look forward to working together to provide our members with the resort style living that they enjoy here at Treviso Bay!” - Scott Bertrand, CCM, CCE, LCAM General Manager and Chief Operating Officer, TPC Treviso Bay

“IT’S MY PLEASURE to give Peacock + Lewis my most sincere recommendation. Their professionalism and creativity are second to none.

They have a distinct ability to take the vision and needs of any project, bringing it to life. They work well with committees and the membership listening to the many opinions, bringing unique solutions to the table. I look forward to continuing this partnership for many more years to come.”

- Rhett J. Robicheaux, CCM General Manager, COO, St. Petersburg Yacht Club “PEACOCK + LEWIS designs a plan that is personal to your unique club. At Pine Tree Golf Club, the P+L architects and interior designers created beautiful functional spaces that celebrate our rich golf history. We loved working with P+L!” - Joe Spadafora General Manager, Pine Tree Golf Club

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DESIGN + RENOVATION

MARRAKESH COUNTRY CLUB Palm Desert, Calif.

“The goal was to maintain our distinctive modern architecture, while reconfiguring our existing square footage to create additional office space and storage, as well as featuring a wider variety of retail.”

— John Birchard, PGA; Director of Golf

has shelving in between that contains golf accessories. Rounding out these fixtures are a four-way display, two-way display and freestanding, multi-functional display with stackable, layered shelving and hanging components.

Traditional golf products are showcased throughout the shop, such as men’s and ladies’ apparel and footwear, as well as custom belts, headwear, sunglasses and golf accessories. Aileron-branded merchandise is another big draw for devoted fans.

Although the resort has only been in business for a few months, its pro shop has already earned rave reviews from guests seeking luxury goods. “As the Aileron logo is only available for sale at the club, the golf shop has become a destination for golfers … to purchase swag and memorabilia,” says Merritt.

LIFESTYLE-LEANING Nearly 50 years old, the clubhouse at Marrakesh Country Club, including the pro shop, was long overdue for a makeover.

Outdated electrical, HVAC and plumbing at the Palm Desert, Calif., facility, required a restructured layout. “The goal was to maintain our distinctive modern architecture, while reconfiguring our existing square footage to create additional office 34 l Club + Resort Business l February 2024

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space and storage, as well as featuring a wider variety of retail,” says Director of Golf John Birchard, PGA. The pro shop’s lower-level location paved the way for improved accessibility.

Since members were originally only able to enter through the tunnel next to the fitness center, designers decided to reduce the footprint by 200 sq. ft., thereby creating a distinct separation from the two entities and widening the space.

“The shop’s newly designed windows and pocket doors open to the spectacular western golf course view,” describes Birchard of the picturesque San Jacinto mountains backdrop. Adding an elevator to the design also facilitates access from all points within the clubhouse.

In addition to improving the logistics, the style of the shop was reimagined with the help of fixtures supplier Pro Craft Designs and interior designer Tom Scheerer, who selected a color palette of moss green and white with a grass cloth wallcovering. The outcome was a movement away from traditional dark colors and a more modern design with lighter colors, textures and décor. “The environment creates a brighter, more inviting pro shop and retail experience for our membership and their guests,” notes Birchard.

Since the shop’s opening last February, Marrakesh has seen an uptick in foot traffic and sales. Approximately 40-50 golfers pass through the shop every day, and business has increased by 35-45 percent.

He credits lead merchandiser Jody Cook for incorporating a plethora of luxury brands, such as Peter Millar, Holderness & Bourne, Linksoul and Reyn Spooner, among others. “We are very happy to say we are more of a lifestyle shop than a standard golf shop,” explains Birchard.

“We are creating a shop that caters to all lifestyles who call the Coachella Valley home in the winter months.”

SHOP ’N SIP Members at High Point (N.C.) Country Club can enjoy an unusual treat at the golf and racquets pro shop: cocktails with friends. A bar area with seating for four hosts a small group of golfers, tennis or pickleball players before or after their game—an indulgence made possible by last March’s construction of a new shop that replaced an outdated structure.

Situated on the club’s Emerywood Campus, the centrally located, 3,200-sq.ft. shop features golf car storage directly underneath the retail space. An open floor plan lends itself to a well-designed layout www.clubandresortbusiness.com

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HIGH POINT COUNTRY CLUB High Point, N.C.

“[Membership has been] thrilled with the new space and very much appreciates the new shop and surrounding outdoor spaces.”

— Cliff Mann, CCM, CCE, PGA; President & CEO

that can be adjusted as needed. “Display pieces are movable and easily transition to accommodate a variety of offerings,” says President & CEO Cliff Mann, CCM, CCE, PGA. Nesting tables share space with a wall of oak built-ins containing tennis, pickleball and golf merchandise, accentuated by recess lighting. Wooden ceiling beams and an oak wood sales counter play off each other,

MASTER PLANNING

while light-colored walls and tartan pattern carpeting enhance the traditional pro shop vibe. Additional amenities include an office that provides extra inventory space, a tournament prep area and stringing area; rest rooms and an outdoor seating area that looks out onto the tennis and pickleball courts.

Back inside, shoppers can purchase sports

ARCHITECTURE

equipment and apparel and choose from an array of specialty items, like non-golf/tennis apparel, swim wear, beach towels and other seasonal offerings. Mann reports that membership has been “thrilled with the new space and very much appreciates the new shop and surrounding outdoor spaces.”

In turn, retail sales have more than doubled during its first year in business.

INTERIOR DESIGN

PROCUREMENT

Old Oaks Country Club, Purchase, NY

DESIGN AND ARCHITECTURE FOR PRIVATE CLUBS & HOSPITALITY PETER CAFARO PCAFARO@JBD-JGA.COM 401.721.0977 www.clubandresortbusiness.com

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DESIGN + RENOVATION

MINOCQUA COUNTRY CLUB Minocqua, Wis.

“We have built up knowledge of how things worked in 2023 and are excited to expand offerings in 2024.”

— Dave Kemnitz, PGA; Head Golf Professional

SPRING REFRESH Last May, Minocqua (Wis.) Country Club breathed new life into its former pro shop with an updated facility that nearly doubled in size.

“The new building gave us a bigger golf shop, upgraded locker rooms, a member business center and significant space for amenity development,” says Head Golf Professional Dave Kemnitz, PGA. The 1,200-sq.-ft. shop, which was previously 650 sq. ft., is housed in the front of the building, with the bag drop, cart staging area and bag room within the vicinity. (A lower-level cart storage space

is designed to assist with the transition to electric golf carts later this year.) When determining the interior design, the club turned to its members for input on colors and lighting. Creamy whites and neutrals pair well with the wood ceiling, trim and fixtures. The club commissioned local contractor Tom Hensen with Hensen Cabinetry to create a series of merchandisers for each section. “He was a tremendous help in taking our ideas and bringing them to life,” notes Kemnitz.

The layout of the shop features designated areas based on product type, including men’s and women’s apparel, clubs and life-

style items. Since the redesign, merchandise has expanded into additional glassware, candles and athleisure apparel. Real estate was also allotted for office space, a fitting area and retail storage/club repair. Approximately 25 percent of the building that houses the pro shop was left unfinished for future amenity development.

Coming up on the first full year since the redesign, sales have grown 17 percent and Kemnitz is confident that the pro shop will continue to exceed expectations. “We have built up knowledge of how things worked in 2023 and are excited to expand offerings in 2024,” he added. C+RB

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1/4/24 5:38 PM

CMAA WORLD CONFERENCE

Vegas-Bound CMAA Heads to Las Vegas, Nev. in March A C+RB Staff Report

THE 2024 CLUB MANAGEMENT ASSOCIATION of America (CMAA) World Conference and Club Business Expo will take place in Las Vegas, Nev., at the Mandalay Bay Resort and Convention Center from March 4-8.

The World Conference offers club professionals educational experiences featuring business and industry experts, networking events, interactive forums, and the latest innovations at the Club Business Expo.

With more than 65 educational offerings, attendees will learn from industry leaders like Opening Business Session speaker and “Unreasonable Hospitality” author Will Guidara on March 5 from 8-10:15 a.m. Five daily General Sessions will feature inspiring professionals, including Ben Nemtin, motivator and author of “What Do You Want to Do Before You Die?”; DeMaurice F. Smith, the 14-year

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Executive Director of the National Football League Players’ Association; Rorke Denver, Navy SEAL Commander (Ret.) Leadership and Peak Performance Specialist; Susan O’Malley, sports and business pioneer; and Mark Beaumont, a record-breaking cyclist.

Guidara is the author of the national bestseller, “Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect,” which shares the lessons in service and leadership he has learned during his career in restaurants.

Guidara, the former co-owner of Eleven Madison Park, will offer insights into why “service is the new luxury,” and how to succeed in today’s “hospitality economy.”

He is a graduate of the hospitality school at Cornell University and has co-authored four cookbooks.

Nemtin is scheduled to speak on March 4 from 2:15-3:15 p.m. He is the best-

selling author of “What Do You Want to Do Before You Die?”, a co-founder of The Buried Life Movement, and a star of “The Buried Life,” MTV’s highest-rated show ever on iTunes and Amazon.

During his first year in college, Nemtin experienced depression and dropped out of school. He and three of his best friends created a bucket list. They borrowed a rickety old RV and criss-crossed North America to tackle items on the list.

Every time they accomplished a dream, the quartet helped a complete stranger cross something off their bucket list. From basketball with President Obama to having a beer with Prince Harry, and reuniting a father and son after 17 years to surprising a young girl with a much-needed bionic arm — Nemtin’s bucket list quest has inspired millions to thrive personally and professionally.

Smith is slated to give his presentation on March 5 from 4-5 p.m. He served as the Executive Director of the National Football League Players’ Association (NFLPA) from March 2009 to June 2023.

Upon his initial election, ESPN stated that Smith had the “toughest job in all of sports,” having succeeded the late Gene Upshaw, and facing the most contentious and public labor-vs.-management battles in history. He has negotiated two comprehensive collective bargaining agreements and is the longest-serving Executive Director of a major sports union. In his tenure, the NFLPA sought Congressional hearings on concussions, implemented new concussion protocols that are now standard in amateur and professional sports, codified regulations to hold team physicians www.clubandresortbusiness.com

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accountable to players, and adopted the first comprehensive transition programs for NFL players.

The CMAA Member and Chapter Awards Breakfast will take place March 6 from 8-9:30 a.m. Award presentations will include: the 2023 Club Executive of the Year; new inductees to the 25-Year Club; The Club Foundation’s Scholarship recipients; the Idea Fair; top Chapter earners in the New Member Recruitment Contest; and the Chapter of the Year award.

The Student Chapter Award winners— presented at a Student Achievement Lunch the day before—will be highlighted.

Following the awards ceremony, Denver will deliver a presentation. During his career, Denver led his troops through unforgiving special forces missions in challenging, do-or-die environments in multiple international hot spots. Having overseen each phase of training for the Navy SEALs, Denver has learned what it takes to succeed in fast-moving environments where chaos is everywhere.

Revisiting his gripping experiences on the battlefield, Denver tells stories that offer unexpected lessons in leading through any challenge and achieving peak performance as an individual and a unit. His insights are rooted in proven strategies that laid the groundwork for success in the heat of war and his Navy SEAL principles for success can be adapted by anyone as they strive to make headway in their own battles.

O’Malley will speak on March 7 from 8:30-9:30 a.m. As the first female president

of a professional sports franchise, O’Malley is a pioneer in two fields: sports and business. She knows what it takes to be a leader in a tough business environment and how to create an organization from the ground up. Once an intern with the Washington Capitals and the Washington Bullets (now the Wizards), O’Malley joined Washington Sports and Entertainment in 1986. Since then, her ground-breaking business ideas and proactive approach to customer service brought her—and WSE— to the top of the sports business world.

O’Malley speaks about leadership and thriving in a male-dominated field, calling on anecdotes and lessons learned from her life of unprecedented success.

The closing business session will happen on March 8 from 1:45-3:30 p.m. Highlights of the session will include the official Board of Director election results; the farewell address from outgoing CMAA Chairman Michael Seabrook, CCM, CCE; and a preview of the 2025 World Conference and Club Business Expo in Tampa, Fla. Beaumont will be the featured speaker for the closing business session. He has built a career on recording world firsts and records in more than 130 nations and territories, making documentaries over 15 years, as well as publishing five books.

As someone who has cycled around the world twice, he now holds this 18,000mile record in 78 days and 14 hours — achieving the famous “Around the World in 80 Days” feat for the first time by bicycle. Beaumont’s record-breaking

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journeys have also been through the high Arctic, mountaineering, and ocean rowing, including surviving a capsize in the midAtlantic. Beaumont was awarded a British Empire Medal in the Queen’s New Year’s honors for contributions to sport and charity. He is valued for his ability to translate performance and strategy planning in the expedition world to a wide range of business audiences.

Attendees can choose from a full slate of concurrent sessions presented by business experts and highlighting solutions for the challenges facing today’s club management professionals including: harnessing automated intelligence across a club’s operation; recruiting, building, and sustaining high-performing club teams; exceeding member expectations; and more. A special segment of concurrent sessions will feature the Admired Leadership approach. These six sessions offered March 4-6 will provide opportunities for attendees to strengthen the behaviors of any serious leader.

The Club Business Expo on March 6-7 provides an opportunity to explore products and services offered by 300 companies highlighting industry-leading trends and innovations. The World Conference also brings together more than 250 hospitality students from colleges and universities around the country. Through the Career Opportunities and Networking Showcase, the next generation of club industry leaders can network with current professionals, seek internship opportunities, and more.

Attendees can also create their own think tanks with Open Space and tap into the wisdom of fellow managers by proposing their own topic, question, or challenge.

Additionally, the Idea Fair offers hundreds of club-tested solutions for events, holiday programs, staff management and incentives, membership development, and more.

CMAA Vice President of Communications & Advocacy Melissa Low says the event had its highest attendance level in 2023 and notes this year’s registration numbers are ahead of last year’s pace.

February 2024 l Club + Resort Business l 39

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CMAA EXHIBITORS LIST

‘Fore’ Supply Company

Booth 712 For more than 77 years, Fore Supply Co. has been the original club supply company. Founded in 1945, Fore Supply Co. began by operating out of a two-car garage on Chicago’s Northwest side.

Seventy-five years later, much has changed in the industry, but Fore Supply Co. remains a leader and innovator, still focused on being a one-stop shop for all customers.

C2 Limited Design Associates, LLC

Booth 1102 C² LIMITED DESIGN ASSOCIATES prides themselves on bringing a highly creative and collaborative approach to every stage of conceptual planning, design and project implementation. In doing so, they ensure a holistic contextual integration of an assignment’s architectural backdrop, interior décor, and landscape design while successfully managing their client’s programmatic, budgetary and timeline expectations.

Chambers

Booth 540 For more than 120 years, the underlying philosophy of The H. Chambers Company has always been: to be and provide the best. Since 1899, Chambers has evolved from its humble beginnings in interior design to become an award-winning planning and design firm specializing in private clubs, hospitality design, and related markets.

Clubessential

Booth 1024 Through an integrated mobile-first approach, the industry’s first predictive analytics tool (Membership Analytics Predictor (MAP)), and geo location-based marketing, Clubessential provides unmatched insight into member activities and the ability to connect in meaningful ways that build deeper engagement. That’s why more than 1,300 clubs serving more than 2 million members across the globe trust Clubessential technology to help them accelerate club experiences from essential to extraordinary.

Cres Cor

Booth 1149 When your business is on a roll, we hope it’s in Cres Cor’s hot cabinets, ovens, utility cabinets, racks, dollies and a host of other Cres Cor quality products. A family owned company, Cres Cor has been a moving force in the foodservice industry since 1936 and is centrally headquartered near Cleveland, Ohio. With more than 275,000 sq. ft. of state-of-the-art manufacturing and distribution facilities, we have made a commitment to unsurpassed reliability and superb customer service.

DENEHY Club Thinking Partners

Booth 223 DENEHY Club Thinking Partners is a full-service executive search and management consulting firm serving the private club and boutique resort industries. The company adds peripheral vision derived from years of working every day with peer clubs and resorts.

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Earth Networks, an AEM brand

Booth 118 Earth Networks provides comprehensive severe-weather intelligence for member safety. The company equips operations managers and superintendents with a turnkey solution to constantly monitor lightning and dangerous weather conditions and issues customized alerts to approaching severe weather in real time.

Eustis Chair

Booth 613 Eustis Chair designs and manufactures the most durable and highest stacking and non-stacking hardwood chairs and bar stools available for commercial use. Our stacking chairs come with a 20-year warranty. We also manufacture custom tables to fit your space. Every Eustis Chair product is sustainably made to order in the USA. Contact us today for pricing, samples, or to learn about our custom capabilities.

FiberBuilt Umbrellas & Cushions

Booth 612 For more than 20 years, FiberBuilt Umbrellas & Cushions has been manufacturing shade products, bases, and cushions for hotels, restaurants, country clubs, timeshares, and cruise lines. Popular models for the club market include the signature Prestige Collection with one-piece poles, heavy duty hubs, and powder coated and proprietary FiberTeak™ simulated wood finishes. Other important shade products used at clubs and resorts are Cantilever, Beach, Pavilion and Cabana models. Corporate headquarters and production facilities are located in Pompano Beach, Fla. and products are shipped worldwide.

ForeTees

Booth 520 ForeTees provides cost-effective solutions that allows their customers to adequately handle the increased demands on club staff and resources. ForeTees utilizes their flexible reservation system, aptly named “FlxRez,” to build hundreds of reservation systems for areas of the club that had never required reservations prior to the pandemic.

GGA Partners

Booth 628 GGA Partners is an international consulting firm and trusted advisor to many of the world’s most successful golf courses, private clubs, resorts and residential communities. We are dedicated to helping owners, asset managers, club and community leaders, investors and real estate developers tackle challenges, achieve objectives and maximize asset performance.

GSI Executive Search

Booth 731 Together with Ethos Alliance companies Ethos Club & Leisure and Addison Law, GSI Executive Search now offers current and future clients unprecedented single-source access to top operational consulting, human capital management, legal advisory services and executive placement services that otherwise would only be available through separate providers. www.clubandresortbusiness.com

2/6/24 2:34 PM

JBD JGA Design and Architecture Booth 600

JBD JGA Design & Architecture, a ClubWorks Company, offers award-winning hospitality design and full-service solutions for clubhouse master planning, architecture, interior design and procurement. An integrated approach to each project’s distinctive personality and requirements, along with dedicating equal attention to function and form, blends interior design with inspired finishes.

Jonas Club Software

Booth 334 Jonas Club Software’s new texting platform allows clubs to send various types of messages including: booking and reservation confirmations and reminders, targeted marketing messages, and two-way chatting with members. This platform also provides clubs with advanced segmentation tools to enhance member communications. The new service was on display at the PGA Show in Orlando, Fla. in January.

KE CAMPS

Booth 813 KE Camps brings a traditional day camp program to your country club and provides the most memorable and entertaining experience possible. KE accomplishes this through creative and meticulous planning and selection of appropriate activities. Camp success is secured by providing a highly qualified professional staff, attentive to the needs of each and every child, his or her parents, and club personnel.

Kopplin Kuebler & Wallace

Booth 327 When you work with Kopplin Kuebler & Wallace, you can expect an experience that will be centered around the well-being of their clients, the candidates they place, and the industry as a whole.

Their process has been fine-tuned for 26 years and involves merging more than 500 years of combined expertise with a comprehensive understanding of stakeholders’ needs. They are an award-winning executive search and consulting firm and a trusted partner dedicated to the success of the organizations they work with.

Landmark Golf Course Products

Booth 718 Landmark Golf Course Products are America’s leading manufacturer of luxury-brand outdoor furniture for the golf course industry.

Using the finest quality raw materials, construction techniques, and hardware, matched with a focus on longevity, our products are designed to stand the test of time. It is our commitment to grow as a problem solver, solutions provider, and source of distinctive, quality furnishings. Our flexibility allows us to design and manufacture exactly to your specifications. Our sustained reputation for customer service makes it easy. Our superior craftsmanship makes it possible.

At Landmark, we build more than just furniture, we build trust.

McMahon Group

Booth 322 McMahon Group’s primary goal is to serve clubs and their leadership by helping to achieve maximum satisfaction for their members.

Northstar Club Management Software

Booth 824 Northstar has introduced Marketplace—Delivering the essentials at your doorstep. Members can now stay indoors and stay safe and order their groceries through their club’s website or use the new Marketplace option in the ClubNow Mobile App.

Peacock + Lewis Architects and Planners, LLC

Booth 626 Peacock + Lewis is a hospitality and club amenities design firm with a rich history of creating transformative outcomes for our long and distinguished list of clients. Located in South Florida among the highest concentration of private clubs and destination resorts in the world, P+L creates customized, noteworthy, and award-winning solutions fitting each client’s unique requirements. Since 1961 P+L has maintained a culture and value system of client satisfaction in club master planning, including hospitality and recreational amenities and Architectural and Interior Design services.

PREFERRED CLUB Insurance Program

Booth 608 Preferred Club is the leading club insurance provider trusted with underwriting authority and proprietary access to “A” rated or better insurance carriers, which enables our underwriters to accommodate the broadest spectrum of risks in the golf industry with all lines coverage.

Prestwick Golf Group

Booth 634 Prestwick provides timeless sophistication in a remarkably sustainable way. We help elevate outdoor spaces with thoughtfully designed furniture and customizable site furnishings for the golf and hospitality industry.

RealFood Hospitality, Strategy & Design (a Troon Company)

Booth 348 RealFood’s services are tailored to help clubs and resorts raise the bar in food and beverage. Especially in today’s climate of staffing challenges and ever-increasing expectations, RealFood supports clients to improve their F&B operations, reimagine existing dining amenities, and design new concepts. Understanding the unique challenges of club operations, RealFood focuses on opportunities that result in extraordinary member and guest experiences, consistent operational excellence and strong financial performance.

Relay

Booth 515 Relay+ is a cellular walkie-talkie no bigger than a Post-It note and unlike clunky outdated two-way radios, Relay+ is powered by Wi-Fi and 4G LTE for an unlimited, nationwide range in a sleek and simple push-to-talk design. Communication is fast and in real-time.

Relay+’s compact size and water-resistant parts makes for easier disinfection compared to popular personal-use smartphones that are generally heavy bacteria sources.

www.clubandresortbusiness.com

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February 2024 l Club + Resort Business l 41

2/6/24 2:34 PM

CMAA EXHIBITORS LIST Southern Aluminum

Booth 342 Southern Aluminum is the leading producer of forward-thinking, stylish lightweight furniture solutions. Since 1978, our talented teams have delivered a unique line of exceptionally crafted linenless furniture to industries ranging from hospitality and education to government, healthcare and more. Recognized for product strength, superior durability, advanced functionality, and contemporary design aesthetics, our unwavering commitment to the highest quality, sustainability and attention to detail is reflected in everything we do.

Strategic Club Solutions

Booth 235 Strategic Club Solutions partners with clubs across the country to create happy members, hire the right people and plan for a strong future. Their award-winning team of professional problem solvers uncovers opportunities and blind spots, facilitates proactive planning, trains and motivates staff and creates extraordinary experiences for members and guests. They are leading innovators and educators in the club industry as highly-ranked national speakers.

The Toro Company

Booth 926 Toro entered the golf equipment business in 1919 when we mounted five reel cutting units to a Toro tractor to maintain the fairways at The Minikahda Club in Minneapolis. Today, we hold the leadership position in nearly every product category in which we compete. Our high-quality products, exemplary service and support, and a legacy of trusted relationships industry-wide have combined to make Toro the global leader of innovative turf maintenance equipment and irrigation technologies for the golf market.

The Verdin Company

Booth 212 Family owned since 1842, The Verdin Company is the premier supplier of bells, carillons, clocks, and towers with more than 55,000 landmark installations worldwide. In a field that requires highly specialized skills, the Verdin family passes their knowledge to the next generation and the artisans who work for them. The sixth generation leads the company with old-world craftsmanship, modern technology, and innovation.

Tri-C Club Supply-Duffy’s

Booth 836 The Linsell Family and the entire Tri-C Club Supply Team combine their talents, passions and knowledge of the club and sports industries to bring our loyal customers the very best products and the very best service. Customer service is the name of the game!

Tropitone Furniture

Booth 934 Since Tropitone® Furniture’s beginning in 1954, the Tropitone brand has been synonymous with total performance in the commercial marketplace. With the widest selection of outdoor patio furniture styles, finishes, colors and fabrics, Tropitone Furniture offers clients endless customization options throughout the hospitality industry. Furniture offerings range in style between contemporary, transitional, and traditional categories providing solutions to any outdoor area. The portfolio of commercial products is specifically designed for any public seating space, dining and poolside areas, bars, balcony spaces and more.

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Whoosh

Booth 800 Whoosh is a modern hospitality technology company focused on streamlining club operations and improving the member experience. Our cloud-based, tablet-centric software features a modern, intuitive interface and untethers staff from the counter so they can be where the members are – like the first tee. We have worked with 150+ industry professionals to understand the gaps in legacy technology and built several products that are novel to the industry, including: tablet-based staff software, drag & drop functionality, integrated waitlist and caddie tracking solutions, integrated SMS texting, flexible restriction management, shotgun and variable start hole management solutions.

Yamaha Golf-Car Company

Booth 1034 Yamaha Golf Car sets the standard in performance, versatility, and comfort for golf, utility, and personal transportation vehicles so to inspire enjoyable experiences on and off the course. From the Drive2™ collection to the UMAX™ lineup, Yamaha creates industry firsts and stays proven as The Easy Choice™.

ADVERTISER INDEX 2HEMISPHERES info@2Hemi.com / www.2Hemi.com

9

AM DESIGN GROUP 239.631.8884 / info@amdesign-group.com / amdesign-group.com

2

C2 LIMITED DESIGN ASSOCIATES 203-259-2555 / www.C2Limited.com

27

CRES COR www.crescor.com

43

EUSTIS CHAIR 978-827-3103 / sales@eustischair.com

16

GGA PARTNERS www.ggapartners.com

3

GSI EXECUTIVE SEARCH www.GSIExecutiveSearch.com

19

JBD JGA DESIGN & ARCHITECTURE 401-721-0977 / Pcafaro@JBDandJGA.com

35

KOPPLIN KUEBLER & WALLACE www.kkandw.com

13

LANDMARK GOLF COURSE PRODUCTS 888-337-7677 / Rinowood.com

7

NORTH AMERICAN BANCARD 866 -481-4604 / www.nynab.com

37

OW LEE 800-776-9533 / www.owlee.com

30

PEACOCK + LEWIS AIA 561-626-9704 / 239-631-2332 / www.peacockandlewis.com

33

PERENNIALS AND SUTHERLAND www.perennialssutherland.com

17

PREFERRED CLUB 800-523-2788 / www.preferredclub.com

21

PROCRAFT HERITAGE CREATION 800-891-9277 / www.ProcraftGolf.com

31

SALSBURY INDUSTRIES 800-Lockers / www.lockers.com

32

SOFT TOUCH FURNITURE 877-747-7638 / www.softtouchfurniture.com

25

SOUTHERN ALUMINUM www.southernaluminum.com

36

THE VERDIN COMPANY 800-543-0488 / www.verdin.com

44

www.clubandresortbusiness.com

2/7/24 11:11 AM

QuikThermTM Cook and Hold Convection Oven ...cooks and holds a wide variety of foods in a small footprint.

(Perfect fit for clubs & resorts!) ● Preheats to 350° less than

10 min.

● Roast, cook, bake, air fry,

rethermalize and hold with precise temperature and humidity control.

● Allows end user flexibility to

increase or reduce air flow.

● In both 12KW & 8KW versions.

Full & half size available!

● Non-venting;

does not require a hood. (*Check your local codes)

Model shown: RO151FWUA18DE

Model shown: RO151HWUA9D (with optional window and stand)

Model RO151HWUA9

Scan QR code to view Spec Operating Manual, Wiring D to call Cres Cor® Customer

If you need a QR reader, vis App Store on your Smartph Tablet.

Full Size

CRB_FEB24.indd 43

5925 Heisley Rd, Mentor, OH 44060 | Toll-Free: 877-273-7267

www.crescor.com

Half Size

2/3/24 2:17 PM

MARKING TIME AT THE WORLD’S FINEST CLUBS & RESORTS THE VERDIN COMPANY 800-543-0488 | www.verdin.com

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1/31/24 3:39 PM