Top product customization challenges and ways to overcome them

Top product customization challenges and ways to overcome them

• Can you imagine there was a time when customers were not the center of focus for the companies? They paid all their attention and invested their resources unthinkably on the product and technology without having a clear understanding of the customer needs and the trends. Meaning, even after big investment, companies were at potential risk of failing miserably.

• Soon after the beginning of the last decade, people in various industries realized they are generating tons and tons of data online that can be used to predict customer behavior. It helped them statistically predict the trends, and one after the other companies started shifting their attention from product to customers.

• This is the beginning of a new era. Personalization drives business and helps companies target their products and services to different user archetypes. All thanks to data, today we are able to predict what a customer would like in a product, but is that sort of product customization easy?

• As a matter of fact, industries such as web to print too, which is driven by customization, are not left off from the potential risks of mass customization failure and other challenges of customization. Customization requires any industry, be it web to print or else to keep a close eye on the changing needs of every individual. As impossible as it sounds, it can be achieved through managing the operations the right way.

Common challenges of customization of a product

Challenged by the organizational structure

Management challenges

High risk of mass customization failure

Challenges in the product journey and complexity drivers

Mass production and design thinking

How to overcome the common challenges in product customization

Marketing Focus Design Thinking Accounting procedures Value chain constraints

Wrapping Up

• Hope you enjoyed the blog and are all set to conquer your product customization challenges with robust strategies. In the blog, we have tried to mention all the aspects of product customization, and we have not specifically focused on any singular industry.

• Depending on the industry, type of customer base, you can modify the solutions mentioned and get ready to take the reigns of product customization in your hand with the corporation of different teams in your organization.

• We at WTPBiz, have experienced and skilled Web-to-print experts. Our experts dedicatedly work on developing the latest and robust software solutions to cater to your needs as per your print business requirements. For more details contact us and talk to our experts.