The Compelling Benefits and Drawbacks of Web to Print Solution

THE COMPELLING BENEFITS AND DRAWBACKS OF WEB TO PRINT SOLUTION

• TODAY’S WORLD IS MORE COMPETITIVE THAN EVER, AND CUSTOMERS EXPECT ONLY THE BEST. THE ONLY SOLUTION TO MOVE AHEAD IS TO PROVIDE WHAT EXACTLY THE CUSTOMERS WANT AND WEB-TO-PRINT IS ONE SUCH SOLUTION. • THE CUSTOMER’S SATISFACTION INCREASES WITH DETAILED INFORMATION ABOUT THEIR ORDER THAT CAN BE PERCEIVED QUICKLY LIKE TRACKING ORDERS AND GETTING AUTOMATIC RESPONSES. THE BEST WAY TO MAKE ORDERING MORE CONVENIENT FOR CUSTOMERS IS TO PROVIDE AN ONLINE CATALOG, READY TEMPLATES, SHORT-RUN JOB ORDERING, COMPETITIVE AND INSTANT PRICING, AND FAST DELIVERY. WEB-TO-PRINT CAN HANDLE IT EASILY. IS YOUR BUSINESS READY TO MEET THESE REQUIREMENTS AND SATISFY MODERN CUSTOMERS?

THE ONLY GOAL IS TO ENHANCE CUSTOMER SATISFACTION AND EXPERIENCE

• THE MAIN KEY TO CUSTOMER SATISFACTION IS TO REDUCE DELAYS. MANY PRINTERS HAVE A SERIES OF DISCONNECTED STOREFRONTS, PRINT WORKFLOW, AND SHIPMENT. THIS RESULTS IN A DELAY IN MANY MANUAL PROCESSING TASKS WHICH IN TURN RESULTS IN MISCOMMUNICATION AND LATE ORDERS. • LOOKING AT AN OLDER VERSION OF ORDER PROCESSING: • FIRST, THE CREATIVE DEPARTMENT SENDS EMAILS FOR ORDER APPROVAL TO THE SALES TEAM WHICH CREATES A JOB REQUEST MANUALLY. • THEN THE PRODUCTION TEAM MAKES THE PRODUCT READY AND SENDS IT TO THE DELIVERY TEAM. • THEN THE DELIVERY TEAM CREATES AN INVOICE REGARDING SHIPMENT DETAILS AND DISPATCHES IT FOR DELIVERY. • ONCE THE ORDER IS DELIVERED, THEY HAVE TO MENTION ‘COMPLETED’ MANUALLY.

THE CHALLENGES OF THE WEB TO PRINT SOLUTION

• ACCORDING TO NAPL WORKFLOW INVESTMENT SURVEY, MORE THAN 140 COMPANIES CONSIDER THEIR INVESTMENT IN THE WEB TO PRINT STORE WORTHWHILE, WHEREAS 40 COMPANIES CONSIDER IT UNWORTHY. WHEN MORE THAN HALF OF THE FEEDBACK IS POSITIVE, HOW IS IT NOT WORKING FOR OTHERS? THE ANSWER LIES IN ITS MAINTENANCE, USAGE, AND IMPLEMENTATION. STILL, 20% OF CUSTOMERS FAIL TO IMPLEMENT IT PROPERLY. • THE MAJOR DRAWBACK IS ITS COST REQUIREMENTS. FOR SMALL PRINTING BUSINESSES, IT IS NOT A GOOD INVESTMENT AS THE PROFIT MARGINS ARE NOT WORTH THE OVERALL OPERATION COSTS. UNLESS YOU HAVE A GOOD BUSINESS VOLUME AND ARE READY TO MAKE A GOOD FINANCIAL INVESTMENT WITH A STEEP LEARNING CURVE, WEB TO PRINT IS NOT SOMETHING YOU SHOULD INSTANTLY JUMP INTO. • SUMMARY AT A GLANCE: • THESE POINTERS WILL GIVE YOU A CLEAR PICTURE OF WHAT YOU CAN EXPECT FROM THE WEB TO PRINT SOLUTION AND MAKE A DECISION ON ITS BASIS.

ADVANTAGES AND BENEFITS OF WEB TO PRINT SOFTWARE • EXPENSIVE • DIFFICULT COST ESTIMATION IN CASE OF COMPLEX PRODUCTS. • WEBSITE MAINTENANCE REQUIRED. • DIGITAL MARKETING NEEDED TO COPE WITH HIGH COMPETITION.

VERDICT: • THE BEST THING ABOUT DRAWBACKS IS THAT THEY CAN BE ELIMINATED WITH PROPER MANAGEMENT AND STRATEGIES. THE NUMBER OF ADVANTAGES OF THE WEB TO PRINT OVER DISADVANTAGES CANNOT BE IGNORED AS THE PROFIT MARGINS IT INCREASES ARE PHENOMENAL. THE ONLY STRATEGY TO OVERCOME THOSE CHALLENGES IS TO CLEAR THE CUSTOMER’S COMPLAINTS AND USE EASY IMPLEMENTATION TECHNIQUES.

• AS PER THE REPORT OF THE PRODUCTION VALUE OF PRINTING MACHINERY IN INDIA, THE PRODUCTION VALUE WAS AROUND 124 BILLION IN THE FISCAL YEAR 2019. THIS IS POSITIVE NEWS FOR THOSE THINKING TO INVEST IN THE WEB TO PRINT. THE REDUCED TIME DELAY BETWEEN VARIOUS TEAMS OF THE COMPANY IS UNDENIABLE. NOW THE CUSTOMERS CAN ORDER ANYTIME AND TRACK ORDERS INSTEAD OF SIMPLY WAITING. IF YOUR MAJOR GOAL IS CUSTOMER SATISFACTION, YOU MAY DEFINITELY PROCEED WITH THE WEB TO PRINT SOLUTIONS.

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