B&B - 2019 Issue III - Help Shape Your Industry

2019 | VOL 71. ISSUE III

Help Shape Your Industry

Leaders, Influencers, & Trailblazers Wanted.

We are Farwest.

We come for the ambitious ideas that rock the marketplace.

Meet us there.

Alex Way Mycorrhizal Applications Farwest Exhibitor

August 21-23, 2019 www.FarwestShow.com

SAVE THE DATE 2019 WSNLA COnference

‘Day of Professionalism’ | November 5

Inside this issue Features 10 Help Shape Your Industry

Influencers. Leaders. Trailblazers.

WSNLA Board of Directors share why they serve and their thoughts on board service, and why it’s meaningful.

16 Labor:

Employee Retention

Nine Tips on Retaining Talented Members of Your Company

20 Bugs & Blights Target the Pest; Protect the Rest.

(Above) The WSNLA Day of Professionalism is returning to Brightwater Education Center in Woodinville for year two of this exciting new event. Join your peers on Tuesday, November 5 to connect, grow your resources, skills and knowledge. Watch your email box for more details to be announced in late August 2019.

THE OFFICIAL PUBLICATION OF Washington State Nursery & Landscape Association

2019 | VOL 71. ISSUE III Editor Breanne Chavez Published Quarterly By: Washington State Nursery & Landscape Association.

34400 Pacific Hwy S., Suite 2 Federal Way, WA 98003 800.672.7711, info@wsnla.org Deadlines:

News, Classified ads Advertising

Columns 4

From the President

6

Executive Director

8

Legislative Report

20

Bugs & Blights

Departments 22

Calendar of Events

22

Chapter News

22

WSNLA Marketplace

5pm the 1st of the month preceding the first-of-the-month publication.

To place an advertisement, contact Breanne at (800) 672-7711 or breanne@wsnla.org.

WSNLA reserves the right to refuse any ads which are misleading, unethical, contrary to WSNLA policy, or which do not pertain to the industry.

WSNLA

Washington State Nursery & Landscape Association

www.wsnla.org

Executive Director Breanne Chavez e-mail breanne@wsnla.org Finance & Operations Director Holly Osborne, CPH e-mail holly@wsnla.org

© 2019, Washington State Nursery and Landscape Association

Interested in sharing your opinions and comments with B&B readers? If you take the time to share your thoughtful comments, WSNLA will be sure to share them with B&B readers. Please submit to breanne@wsnla.org.

Washington State Nursery & Landscape Association - 3

WSNLA

Washington State Nursery & Landscape Association

2019 BOARD OF DIRECTORS Lucinda McMahan, CPH | President Lucinda’s Landscapes 425-773-4237 | lucinda31@comcast.net C. Andrew Barker , CPH | Vice President Cloud Landscape Design (206) 919-1361 | candrewbarker@gmail.com Kirsten Lints, CPH, Gardens ALIVE Design Interim-Treasurer 425-318-2971 | kirsten@gardensALIVEdesign.com Duane Job | Past President Job’s Nursery 509-547-4843 | duanejob@gmail.com Peter Van Well | North Central Chapter President Van Well Nursery 509-886-8189 | pete2@vanwell.net Tim Gray | Northwest Chapter President Pacific Stone Company 425-258-1911 | timg@pacificstoneco.com Megan Pulkkinen, CPH | Olympic Chapter President Megan Pulkkinen Landscape Design 360-265-5799 | megancph@hotmail.com Ingrid Wachtler, CPH | Mt Rainier Chapter President Woodbrook Native Plant Nursery 253-265-6271 | woodbrk@harbornet.com Scott Pringle, CPH | Wholesale Grower Chair Paradise Lake Nursery 206-930-4132 | paradiselakenursery@gmail.com Gregory Smaus, CPH, ecoPRO | Landscape Chair Rock Solid Landscapes 206-227-4458 | gregory@rocksolidlandscapes.com

Open Positions: -

Greenhouse Grower Caucus Chair Retail Nursery Caucus Chair Landscape Design Caucus Chair Horticultural Educator Caucus Chair Horticultural Supplier Caucus Chair Out of State Caucus Chair Southwest Chapter President Spokane Chapter President South Central Chapter President

WSNLA

[ Message from the President ]

Washington State Nursery & Landscape Association

I am proud of our [WSNLA] voice in the industry.

The mission of one person does not hold as much clout as the membership as a whole.

Lucinda McMahan, CPH WSNLA President Lucinda Landscapes Mountlake Terrace Board service has been one of the more challenging yet meaningful jobs I have done.

Personally, I would like to see more involvement from our membership in relations to board service. In fact, this was a recent discussion at the June WSNLA Board Meeting.

In working to achieve this, the WSNLA Board of Directors is making improvements on how we get the message out to you. To help guide this, I thought I would share how I envision my board service.

I see the board as the group that gets information to the members. We also represent the members interests in legislative action and other issues that come up publicly that the organization can be a resource for information or advocate for a solution. This means, collectively, your Board needs to have a tap on the various industry segments challenges and issues.

I am proud of our [WSNLA] voice in the industry. WSNLA represents a wide variety of people in so many different parts of the industry. The mission of one person does not hold as much clout as the membership as a whole.

Ultimtely, board services provides you an opportunity to help shape your industry through protecting, promoting and educating. New board leaders are a vital aspect of our continued effort to churn our organizational mission. New leaders mean new ideas and energy... to help with this effort, we also need you to add your voice to our mission!

I encourage you to consider board service. Please feel free to contact me directly with any questions you might have.

Lucinda McMahan, CPH | WSNLA President

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Washington State Nursery & Landscape Association - 5

[ FROM THE EXECUTIVE DIRECTOR ]

Please consider serving in 2020 or a coming year.

Your contributions are needed, and your passion will be cultivated.

Breanne Chavez WSNLA Executive Director Did you know that Ed Hume, Ed Hume Seeds, use to be the Executive Secretary of WSNLA? In fact, among other accomplishments during his tenure, he was instrumental in procuring WSNLA’s first office space and hiring its first Executive Director. Ed served in 1964. You can turn to page 12 to see the complete list of illustrious horticulture professionals, spanning 82 years, that have served and given leaderhip to your Association and industry.

These individuals have helped to shape the industry you are working in today.

So, I ask... what would entice you to serve and help shape your industry? In my conversations with members, the decision to serve seems to vary, but the underlying current is having a passion for the cause and feeling one’s time, involvement and contributions are helping to advance and make achievements. On page 10, you can read an interview with three current board members that highlights why they serve and their personal insights about board service.

One thing I am certain of... our industry does not fall short of passion. In all sectors, this I know to be true.

Your WSNLA Board of Directors infuse their passion into decision making, including overseeing strategies and outcomes associated with protecting, promoting and educating your business. It is an ongoing collaboration of horticulture minds working together on topics that serve the best interest of its members, with the sole mission to grow the success of your business and ultimately the entire industry. Typically, these topics and issues fall into one of the following categories: 6 - The B&B Magazine

Protecting

The framework of our legislative advocacy includes: • Promoting a positive business climate for growing and marketing plants and landscape services.

• Protecting our industry from burdensome regulation, taxes and fees.

• Working in a bipartisan manner and focusing on results.

• Ensuring policies are reasonable and based on sound science.

2018 Garden Center & Landscape Locator Guide

GARDEN WASHINGTON

Educating

Cultivating professionalism & developing future horticulture professionals, by: • Creating opportunties for professionals to advance their skills and knowledge.

• Encouraging certification as a cornerstone of industry professionalism.

• Supporting horticulture students through scholarships, and industry businesses through innovative research.

Your industry benefits and advances when we have a continual funnel of new leaders, influencers and trailblazers stepping in to lead at the board level.

Please consider serving in 2020 or a coming year. Your contributions are needed, and your passion will be cultivated.

Warmly,

Six Regional Nursery Maps Northwest Washington King County Pierce County Southwest Washington Kitsap & Olympic Peninsula Eastern Washington

Multi-Landscape Services Landscape Full Service Landscape Installation & Construction Landscape Maintenance Landscape Design Container Gardening Garden Coach Arborist & Tree Care Services Interiorscaping Irrigation And, more!

Promoting

Growing the success of our member businesses by: • Driving sales to member business through consumer promotion and business to business promotion.

• Generating increased sales and/ or savings from WSNLA programs for participating member businesses.

• Advocating the benefits of plants, trees and the value of landscapes... and working to ensure all consumers understand plants are more than just pretty.

• Promoting professionalism, horticulture careers and career development opportunities.

Members Only publication

Green Passport Coupons!

Join the growing list of nurseries participating in the Green Passport program!

WSNLA

Washington State Nursery & Landscape Association

GardenWashington

WSNLA Nursery & Landscape Locator Guide Washington State Nursery & Landscape Asssociation is committed to growing your business through awareness and increased sales. Help us, help your future customers find you! WSNLA member independent garden centers, retail nurseries & greenhouses, landscape & landscape supply companies are listed in the GardenWashington Guide for FREE. Additional listings, advertising and Green Passport coupons are available for additional cost.

Your business is promoted to 16,000+ homeowners throughout Washington State.

Deadline: December 1 Follow the steps below to prepare for your FREE business listing and secure your enhanced presence in the Guide and on GardenWashington.com.

1) Log on to your WSNLA member account to ensure your business listing is up to date.

2) Consider a Green Passport coupon. Participating businesses receive an average ROI of $3500 in sales on their $275 investment.

3) Let WSNLA help spread the word about your business! Display advertisers receive additional recognition on GardenWashington.com and the Facebook.com/GardenWA. Ads start at $150.

Secure Your Ad Today!

New Maps Inside!

Contact (800) 672-7711 or breanne@wsnla.org.

Washington State Nursery & Landscape Association - 7

Washi

WSNLA

Legislative Report]

Washington State Nursery & Landscape Association

WSNLA’s business membership includes a diverse community of large and small growers, garden centers, landscape professionals and suppliers. It is the intent of the Board of Directors to ensure legislative activities focus in on overarching WSNLA member needs, while effectively balancing the diversity in business scale and location.

Heather Hansen WSNLA Lobbyist Olympia

To that extent, the WSNLA Board of Directors, with member input, developed the following priorities to guide and strengthen WSNLA legislative and regulatory activities throughout the State.

The 2019 legislative session is in the rearview mirror, but in some cases, the work is just beginning. Several bills passed this year that created ongoing work groups. Most of the new groups outlined below will hold meetings that are open to the public. Some will have advisory groups. If you are interested in being involved or following the work of any of these groups, please let me know.

WASHINGTON STATE NURSERY & LANDSCAPE ASSOCIATION LEGISLATIVE PRIORITIES

SB 5552 Pollinators

Washington Nursery and Landscape Association supports stewardship of the land and the plants and trees that grow upon it.

Our priorities include: • Promoting a positive business climate for growing and marketing plants and landscape services.

• Protecting our industry from burdensome regulation, taxes and fees.

• Working in a bipartisan manner and focusing on results.

• Ensuring policies are reasonable and based on sound science.

WSNLA will coordinate with other affiliated professional organizations to support our members on agricultural and environmental issues such as: • • • •

Water availability, management & quality Urban planning and the inclusion of green spaces Pesticide regulation Open space taxation

On general business issues, WSNLA will focus in impact to members. Such issues include but are not limited to: • Labor: availability, training, minimum wage, workers comp, health care, benefits • Simplifying business regulation including streamlining local jurisdiction business licensing • Taxes WSNLA Priorities drafted June – September 2017. Member comment period January – June 2018. Board approved June 2018.Questions? Contact WSNLA at 253.661.6055, info@ wsnla.org.

8 - The B&B Magazine

Requires the WA State Department of Agriculture to establish a program to protect pollinator habitat and the health of pollinator species. The program must provide technical and financial assistance to implement practices promoting habitat for managed pollinators, as well as beekeeper and grower best management practices. WSDA must develop educational materials regarding the best practices for avoiding adverse effects from pesticides on populations of bees and other pollinating insects. WSDA must establish a pollinator health task force including representatives from various state agencies, agricultural industries, the Washington State University, pesticide distributors and applicators, conservation organizations, beekeeping organizations, a youth representative from an organization that encourages students in agricultural education, and two members of the public. The task force must develop a state pollinator health strategy that includes: • A research action plan to focus state efforts on understanding, preventing, and recovering from pollinator losses; • A plan to expand and coordinate public education programs to help address the loss of pollinators; • A plan to expand research and education related to varroa mites and other pests and diseases of bees; • Recommendations for developing partnerships to encourage pollinator protection and increase habitat and forage for pollinators; • Recommendations for promoting seed banks and native plants beneficial for pollinators; • Recommendations for developing a plan to improve communication between beekeepers, landowners, and pesticide applicators; and • Recommendations for legislative, administrative, or budgetary actions necessary to implement the strategy.

Several bills passed this year that created ongoing work groups.

Most of the new groups outlined below will hold meetings that are open to the public.

Some will have advisory groups.

If you are interested in being involved or following the work of any of these groups, please let me know.

WSNLA Scholarship & Research Charitable Fund

Application Deadline February 28

SSB 5550 Pesticide application safety

The pesticide application safety committee will be composed of four legislators; agency heads from WSDA, the Washington State Department of Health (DOH), the Department of Labor and Industries, the Department of Natural Resources; the dean of Washington State University’s College of Agricultural, Human, and Natural Resource Sciences; the director of the University of Washington Pacific Northwest Agricultural Safety and Health Center; and the pesticide safety education coordinator at the Washington State University cooperative extension. The committee must meet at least three times each year and must provide an annual report to the Legislature. The first priority of the committee is to explore how state agencies collect and track pesticide incident data.

An advisory work group is created to collect information and make recommendations to the full committee on topics requiring unique expertise and perspectives on issues within the jurisdiction of the committee.

Sustainable farming (Carbon)

The Conservation Commission and the Department of Agriculture are directed to produce a gap analysis reviewing existing conservation grant programs and completed voluntary stewardship program plans to identify what technical assistance and costshare resources are needed to meet the goals of those programs. The agencies must develop recommendations for legislation to implement a sustainable farms and fields grant program that prioritizes funding based on net reduction of greenhouse gas emissions on farm, aquatic, or ranch lands, including carbon sequestration. The program must provide cost share benefits to existing and new programs designed to improve water quality, critical habitats, and soil health and soil-health research farm, aquatic or timber lands. The agencies must provide an update to the legislature by August 1, 2019, and final recommendations by November 1, 2019.

WSU was allotted $500,000 for new soil health research and extension activities to develop, evaluate and incentivize best management practices for agricultural. Some activity must be conducted at the research and extension center in Mount Vernon.

Do you know someone interested in pursuing a career in floriculture, horticulture or the landscaping trade?

Small grants are also considered for industry research & horticulture programs supporting advanced education.

Application Deadline February 28 To download an application, go to:

WSNLA.ORG/CharitableFund

Questions?

Contact the WSNLA Office: PH: (253) 661-6055 E: holly@wsnla.org

Washington State Nursery & Landscape Association - 9

Help Shape Your Industry Influencers. Leaders. Trailblazers.

We make a living by what we get. We make a life by what we give.

- Winston Churchill.

Kirsten Lints, CPH WSNLA Treasurer, Interim Gardens ALIVE Design

Gregory Smaus, CPH, EPC WSNLA Landscape Caucus Chair Rock Solid Landscapes

Why did you become involved in the organization, and what has your involvement looked like over time?

INGRID: After there was a chapter meeting at my nursery, I got involved. It was nice to be among people in the trade. When Bob Buzzo decided not to serve on the board any more, I said I would be willing to do so. I did not realize that made me a defacto president of the chapter. I enjoy serving on the board again because I was among colleagues, and other business people in the nursery trade trying to make a living. Then I served on the Executive Committee and moved up the chairs to President.

GREGORY: To be involved in the PNW Horticulture community.

To learn from my peers and stay abreast with current topics. As another avenue for marketing my business.

How would you characterize/describe the board’s role in the nonprofit organization?

INGRID: Besides Breanne and Holly, the board is it. The Board is key to the functioning of WSNLA. Sometimes compromising with the different places people come from – but getting there 10 - The B&B Magazine

Ingrid Wachtler, CPH WSNLA Mt Rainier Chapter President Woodbrook Native Plant Nursery

somehow to preserve the Association’s mission.

GREGORY: The Board comes up with the goals, mission statement, major areas of focus. The Board governs and makes the decisions that help guide the efforts of the Executive Committee.

KIRSTEN: The WSNLA Board is a fabulous cross section of the Green Industry and represents all segments thus giving insight from many viewpoints for our decision making process.

The room filled with all of the talented and dedicated Board members really is a collective of energy, enthusiasm and skill.

How would you describe the goals of the organization, and how does the organization achieve these goals?

INGRID: The goals are to help the industry and help educate.

WSNLA is the voice of the nursery industry in Washington State.

Promoting our members is an important role and our websites have been helpful with this. Also, Heather Hansen lobbying on our behalf. Chapter meetings are important, but hard for our busy members to attend. Lots of great functions planned by Breanne and Holly, and our new popular format for our annual

Gardens are important.

Plants are important.

Supporting an organization that is committed to plants, gardens & education is my way of ensuring that more gardens are created & ecologically managed.

The science emerging about peoples mental & physical health benefitting from gardens is something that I recognized as a teenager in Los Angeles!

Being good care takers of the planet is equally important to me.

- Gregory Smaus, CPH, EPC

WSNLA Landscape Caucus Chair

“meeting”!!

GREGORY: To support it’s membership base. To support the horticulture industry. It does this by providing educational events, certifications and marketing opportunities for it’s members. It supports the industry by providing a resource for the public to find professionals, providing relevant information through the B&B, the website and the green passport guide. It’s scholarship fund is a huge asset to the horticulture community.

It is a resource to professionals for materials, marketing, lobbying and educational opportunities.

KIRSTEN: As professionals in the Green Industry, the WSNLA strives to support the members via promotion of our abilities and professionalism, as well as representing our best interest especially at the government level with our fabulous lobbiest, Heather Hansen, and finally being on the forfront of educating the members and having access to new trends, current research and connections to influential allies.

During your tenure on the board, what has been your greatest achievement? What has been the organizations greatest achievement?

INGRID: Maybe contributing to the website development to get more bang for the buck for the retail segment. As for WSNLA, I appreciate all the volunteer leaders throughout the years, including our stafff, Breanne and Holly, who keep WSNLA viable and meaningful... Making a positive difference in the members lives and businesses.

A nonprofit board serves an important role for the organization. Board members are ultimately responsible for the legal, fiduciary duty and best interest of WSNLA members.

The WSNLA Board of Directors is responsible for setting policy, providing strategic direction and the fiscal soundness of Washington State Nursery & Landscape Association. The Board of Directors, meets quarterly, and is made up of the Executive Board and Chapter Presidents & Caucus Representatives.

More information on the responsibilities of Chapter Presidents and Caucus Representatives can be found below.

Will you help advance the horticulture industry? Do you share in the passion to advocate, promote and educate our horticultural community? If so, we you should consider joining this group of influencers and leaders working to grow and protect your industry.

For a list of current Board Members, open positions, please visit www.WSNLA.org/BoardofDirectors.

WSNLA Board of Directors WSNLA board members support the association, its vision and its work by lending expertise to help: • Raise public awareness about WSNLA and the services we provide to our members • Provide objective representation of our members’ interests in every sector of the horticulture industry • Ensure adequate resources are available and used effectively • Determine WSNLA’s mission statement • Provide on-going support and guidance to WSNLA’s Executive staff • Ensure effective organizational planning • Monitor defined programs and services to ensure effective, high quality delivery Board Members are nominated and selected by chapters and caucuses to serve 1-year terms.

Learn more at WSNLA.ORG/BoardService

Turn the page for more Q&A.

Washington State Nursery & Landscape Association - 11

HELP SHAPE YOUR INDUSTRY. Continued from the previous page.

GREGORY: Personally, I have enjoyed supporting the Certified Professionl Horticulturist and ecoPRO certifications.

Serving on the ecoPRO Steering and Technical committees. I would say the organizations greatest achievement is the educational programs, the scholarship fund, the professional certifications.

KIRSTEN: Serving as Chapter President and bringing many great meetings, and even more importantly - time to visit with other members, is what I feel has been a cornerstone of my time with WSNLA. I’m also proud to have supported and encouraged student participation at meetings and in learning more about what WSNLA has to offer.

WSNLA’s greatest achievement has been the consistent and unwavering support it continues to provide to its members.

There are few places that we in the

Green Industry have to connect with each other and WSNLA continues to assist us all with wonderful opportunities to be a positive and professional collective force.

What makes our mission meaningful to you?

INGRID: Not being isolated in the trade.

Being able to talk with others in the trade as equal professionals (even if I am just a small business). Being part of something – a member of something good – we are all becoming so isolated since we can get everything on the internet. As a board member, I have enjoyed meeting and working with some very dedicated and hard working people whom I have grown to respect. It is all about the people!!!

GREGORY: Gardens are important.

Plants are important. Supporting an organization that is committed to

plants, gardens and education is my way of ensuring that more gardens are created and ecologically managed. The science emerging about peoples mental and physical health benefitting from gardens is something that I recognized as a teenager in Los Angeles! Being good care takers of the planet is equally important to me.

KIRSTEN: Don’t we all love coming from a meeting inspired and energized to tackle our work days with a fresh perspective? I do appreciate the empasis on education that is a cornerstone of WSNLA. If you are interested in serving on a WSNLA Board or committee, please contact the WSNLA Office at 253.661.6055 or breanne@wsnla.org. You are also encouraged to contact one of your WSNLA Board Representatives. A complete list can be found on page 5.

To learn more about serving on a WSNLA Board of Directors, or committee, please visit WSNLA.org/BoardService.

WSNLA Past Presidents

If your actions create a legacy that inspires others to dream more, learn more, do more and become more, then, you are an excellent leader. - Dolly Parton. * W.L. Fulmer, 1937-1941 * L.N. Roberson, 1942 * W.L. Fulmer, 1943 *R.W. Williams, 1944-1946 * Harold Wells, 1947 * Ray Beam, 1948 * John Van Dyke, 1949 * Frank Stanek, 1950 * L.H. “Bud” McGuire, 1951 * R.D. Leamer, 1951-1953 * W.M. Steward, 1953-1955 * Larry Krause, WCN, 1956 * John J. Snyder, 1957 * Bryan Taylor, 1958 * John Strander, 1959 * Wayne Cockburn, 1960 * Edmund W. Heath, 1961 * Charles Rohn, 1962 * Stanley W. Walters, 1963 Edwin J. Hume Jr., WCN, 1964 Robert E. Snyder, 1965 Byron Gourley, 1966 Peter J. Van Well Jr., 1967 R. Jerry Rosso, CPH, 1968 * Angelo Balzarini, 1969 12 - The B&B Magazine

* Dr. J. Harold Clarke, 1970 * Marland Edwards, 1971 * Adolf Krause, 1972 * Ray Harms, 1973 * Jack Doty, 1974 * Frank Guhr, WCN, 1975 * Emil de Wilde, 1976 Tom Van Well, WCN, 1977 * Bob Badger, WCN, 1978 * Stan Lochrie Sr., 1979 * Dirk Oosterwyk, 1980 * Jack Van Well, 1981 Gary Van Winkle, WCN/WCL, 1982 * Fred D. Palmer, 1983 Bruce McCormack, WCN/WCL, 1984 Steven Crick, 1985 Robert Schmitz, 1986 * George Gillett, WCN, 1987 Jack Snyder, 1988 Rick Wright, 1989 Linda Malland, 1990 * Sharon Scott, 1991 Clyde Haase, 1992 * Robert R. Hart, 1993 Janet Bahr, CPH, 1994

Rob Karp, 1995 Roger Fell, 1996 * Ray Swanson, WCN, 1997 Corrine Brown, 1998 Mark Clark, 1999 Gina McCauley, 2000 Rick Wright, 2001 George Bahr, 2002 Steve Smith, CPH, 2003 June Davis, CPH, 2004 Stephen Serafin, 2005 Scott Pringle, CPH, 2006 Peter Van Well III, 2007 Thomas Quigley, 2008 - 2009 Stephen Serafin, 2010 Scott Pringle, CPH, 2011 Scott Ramin, 2012 Jan Nielsen, 2013 Megan Pulkkinen, CPH, EPC, 2014 Timothy Gray, 2015 Ingrid Wachtler, CPH, 2016 Duane Job, 2017 Lucinda McMahan, CPH 2018 *Deceased

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800.743.2125 | northwestfcs.com Here to Help You Grow CONTINUED ON NEXT PAGE Washington State Nursery & Landscape Association - 13

14 - The B&B Magazine

Labor: Employee Retention

2019 Cultivate Town Hall

9 Tips on Retaining Talented Members of Your Company A 2019 Cultivate Town Hall Discussion

by Brian Sparks, senior editor of Greenhouse Grower.

(This article is reprinted with permission from GreenhouseGrower.Com, July 22, 2019.)

Learn more at www.GreenhouseGrower.com.

Many regular Cultivate attendees know that one of the best presentations to attend each year is the Town Hall forum.

Each year, the forum covers a topic critical to the future of the horticulture industry. This year’s topic, retaining talented team members at your company, was no exception.

As many growers have witnessed, it can sometimes be tough for new employees to find their role in a business where midlevel staff has been in place for years. So, as a business owner, how can you make your new employees feel so valued that they can’t afford to leave (when you can’t afford to lose them)?

As one panelist put it, the next generation of employees needs to feel comfortable talking directly to leadership, and this won’t happen if your company relies on the same organizational structure of management and staff that it has always used.

As in the past, Peace Tree Farm’s Lloyd Traven moderated the forum addressing this topic. Also, as in past years, it featured a star-studded lineup of both experienced and emerging industry leaders not afraid to speak what’s really on their minds. This is why, per usual, no panelists can be quoted directly following the forum.

This year’s panelists included: • John Kennedy, Owner of John Kennedy Consulting • Lauren Kirchner, Director of Sales and Marketing at Spring Creek Growers • Tammy Behm, previously with Greenscape Gardens and now Owner and Managing Director of May Pop Shop • Mason Day, Co-founder of GrowIt! • Chelsea Mahaffey, a Fellow at Longwood Gardens Turn the page for tips.

Washington State Nursery & Landscape Association - 15

LABOR: EMLOYEE RETENTION. Continued from the previous page.

Here are nine take-home messages and insights shared by this year’s forum panelists.

It’s Time to Flatten Your Organizational Chart

If there’s one mantra that emerged from the town hall discussion, this was it. As one panelist put it, the next generation of employees needs to feel comfortable talking directly to leadership, and this won’t happen if your company relies on the same organizational structure of management and staff that it has always used.

Eliminate Your Assumptions About Generations

On a similar note, one panelist said their company has stopped using generational terms such as millennial. “There are too many differences within each generation that it’s important not to generalize,” said one panelist. “You need to acknowledge generational diversity and start with a blank slate when bringing in a new employee.”

Acknowledge the Voice of Non-Family Members

There are many challenges in running a family-owned business, not the least of which is how to recognize the value of non-family members. “Make sure the voices of non-family members are heard,” said one panelist. If you are a family member within that business, you must also be able to identify, when problems come up, whether they are due to the natural struggles of a family relationship, or whether they are truly business-related.

“If your employees are constantly seeing family members fighting, they may be less likely to stick around,” said one panelist.

“Top Closed, Sides Open”

One panelist explained that you should view your company’s management like a tent, where the top is closed, but the 16 - The B&B Magazine

(Top Left) Panelists in the Town Hall forum at Cultivate’19 included (l-r) John Kennedy, Lauren Kirchner, Lloyd Traven (moderator), Tammy Behm, Mason Day, and Chelsea Mahaffey

sides are open. In other words, while there may not always be room for an immediate leadership position, you can always encourage career development within the rest of your business. At the same time, your company should avoid the “that’s just the way we’ve always done it” approach.

The Best Ideas Do Not Always Come From the Top

“The top people in your management team need to be able to acknowledge that they may not have considered a good idea presented to them,” said one panelist. In other words, be open to suggestions, and don’t dismiss what might be a great idea just because you did not think of it first.

“Maybe even reward your employees for coming up with a new idea — even if the idea ultimately doesn’t work,” said another panelist.

Have a Reason for Saying No

When it comes time to saying no to a suggestion, make sure your reasoning is fact-based, rather than emotion-based, one panelist said. Otherwise, you may discourage future idea generation.

Don’t Force New Employees Into the Wrong Role

You may have just hired someone who

has a life-long love of plants, but just does not have the skills to connect with people. In these cases, be willing to seek out roles that best suit his or her talents.

“Plant people aren’t always peoplepeople,” one panelist noted.

Diversity is the Cornerstone of Progress This isn’t just a quote from the television show “The Office.” It should also be an important philosophy within your business.

“Many of our new people ask about diversity and inclusion when they are interviewing for a position,” one panelist said. “As a whole, our industry does need to bring in more diverse people.

The question for your business should be, how can we promote and celebrate diversity?”

Create a Culture of Feedback

At the end of the day, if your employees feel like they are unable to offer feedback without repercussions, the odds of retaining them are low.

“By encouraging feedback, you are also creating a culture of both ownership and accountability,” one panelist said. “For many new employees, making them feel valued gives them a great reason to stay.”

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77-55A

Washington State Nursery & Landscape Association - 17 16003141

4/10/19

INDUSTRY NEWS Millennial Households Continue to Provide Optimism for Our Industry Younger respondents (18-34-year-olds) accounted for a quarter of estimated lawn and garden spending in 2018, despite having lower household incomes than others and being more likely to live in an apartment or condo. Household participation in lawn and garden activities among younger households largely matches other age groups but has grown at a higher rate than others since 2014. ​ In his article on Bloomberg.com, Matthew Boyle wrote: “American Millennials have been accused of dooming all sorts of things: beer, golf, cereal. But the cohort is credited with reviving the once-moribund market for houseplants. In the past three years, U.S. sales have surged almost 50 percent to $1.7 billion, according to the National Gardening Association. With many Millennials delaying parenthood, plants have become the new pets, fulfilling a desire to connect to nature and the blossoming ‘wellness’ movement. For a group that embraces experiences and travel, moreover, plants give Gen-Yers something to care for that won’t die - or soil the rug - when they’re not around.”

The just-released 2019 National Gardening Survey, published by the National Gardening Association’s research division, GardenResearch.com, reveals new and important information regarding the $50+ billion lawn and garden industry. Overall, lawn and garden spending increased in 2018 to $52.3 billion, despite a slight decrease in household participation. ​ The lion’s share of spending in the lawn and garden industry is led by wealthy households; however, Millennial households once again report strong levels of participation, spending, and perhaps most importantly, planned future purchases.

The 2019 National Gardening Survey reveals that 38 percent of 18-34-year-olds plan to spend more on lawn and garden activities in 2019, compared to the overall average of 29 percent. ​ Younger households also show a very high level of interest in cultivating legal 18 - The B&B Magazine

The 2019 National Gardening Survey reveals that 38 percent of 18-34-year-olds plan to spend more on lawn and garden activities in 2019, compared to the overall average of 29 percent. cannabis: Nearly half, an estimated 35.9 million U.S. residents, say they would definitely or probably grow a type of cannabis if it were legal to do so. Seven and a half million of these young adults interested in growing cannabis say that no one in their household currently participates in any lawn and garden activity. ​ As noted by industry analyst Ian Baldwin, “That’s millions of individuals who do not

currently do any gardening who would dip a toe into the water, possibly leading to a long-term relationship with the lawn and garden industry.” ​ The 222-page National Gardening Survey is now available at gardenresearch.com.

For more information on National Gardening Association’s lawn and garden market research services, please contact info-ngs@gardenresearch.com.

27 High End Residential Container Gardening Clients For Sale Established repeating accounts, primarily in King and Snohomish counties.

Perfect addition to a full-service landscaping company seeking to grow its residential enhancements division, or an existing container design service seeking to expand.

Current owner will assist with transition.

Price negotiable.

Email inquiries to container.clients@gmail.com

Valleybrook Gardens Ltd Announces New Ownership In June, John Schroeder, founder and CEO of the Valleybrook Group of companies, announced the sale of Valleybrook Gardens Ltd., located in Abbotsford BC. The shares of the company were purchased by Josami Holdings Ltd., a family owned company newly incorporated by Joe Abi-Ad. This transaction follows the sale of Valleybrook Gardens (Ont.) Ltd. two years ago.

John commented “When my wife Kelly and I started in the nursery industry 40 years ago as a newly married young couple, we didn’t know what the future held. What we did know was that we would only be satisfied by producing the highest quality plant material, and that innovative marketing and branding was going to be a key to success.

We had always expected that this would create the value which would allow us some day to sell our company, so it could continue on after us.”

Heritage Perennials®, the blue pots, Jeepers Creepers®, Backyard Fresh® and Rock Stars® are some of the plant brands which the nursery will continue to produce under license from Valleybrook International Ventures, Inc., which continues to be held by the Schroeder family.

When John was asked ‘why now?’ he replied “The nursery has an excellent reputation, an experienced management team, and a loyal workforce and customer base. We found a buyer who values what we have built, and who plans to build on that foundation together with our existing staff and management. After 40 years at the helm, this was a perfect opportunity for us to move on to new adventures.”

Joe Abi-Ad has over 4 years of experience in the industry as the CFO of a large Canadian nursery and sees this as a terrific opportunity to take the next step and run his own company. Joe adds “I look forward to continuing the legacy built by the Schroeder family in this well-managed business. The Valleybrook brands have always differentiated themselves from others through their exceptional quality, thus making the company a highly attractive acquisition target. We will continue to provide the highest quality plants and best service to our customers.”

as a WSnla member, you have contributed to protecting, promoting and educating

As a our WSNLA member, you have contributed to protecting, promoting and horticultural community. Please help recognize the hard work, passion and talents educating our horticultural community. help recognize the and hardlandscape work, being invested to ensure a vibrant industryPlease for current and future nursery businesses. industry initiatives thatto ensure a vibrant industry for current and future passion and talents being invested ensure a vibrant industry for current and businesses.

Consider nominating a friend, colleague, employee, co-worker, or yourself future nursery and landscape businesses. industry initiatives that ensure a for the leadership, hard work and commitment to professional horticulture. vibrant industry for current and future businesses. Consider nominating a friend, Submit Nominations November 4. colleague, employee, co-worker, or yourselfbyfor the leadership, hard work and WSnl a award Categories Include: Supplier of the Year commitment to professional horticulture. Criterion: Hardgood or non-plant supplier who has shown an Environmental Excellence Award

above average support of the association, the industry and the members. The award is to the person, not the company.

through the use of plants and proper horticultural practices. The award can be given to a person or firm within or outside of the nursery and landscape industry.

Educator of the Year Criterion: Given for meritorious service in any “education” function serving the industry. Has been awarded to Cooperative extension personnel, due to the strong education mission of that organization and its staff.

Criterion: This award goes to a person or company that WSNLA Award Categories Include: significantly improved, protected or repaired the environment

Environmental Excellence Award Criterion: This award goes to a person Cultivating Community Award Criterion: This awardsignificantly is given to a new orimproved, established or company that WSnla member for involvement that has provided notable protected repaired thecommunity, environment service inor cultivating the WSnla and supporting ourorganizational mission. through the use of plants and proper WSNLA Member of the Year The award can horticultural practices.

Criterion: Given to a member who has rendered outstanding be given a person firm within serviceto to WSnla and the or industry during the yearor just past. outside of the nursery and landscape Jerry Rosso “Involvement” Award Criterion: In the tradition of Jerry Rosso, given to a member who industry. has demonstrated consistent commitment and involvement over the long term.

Cultivating Community Award Legislative Award Criterion: Givenaward to a member has actively Criterion: This is who given to a supported WSNLAand shown leadership in legislative issues on behalf of the nursery member for involvement that has and landscape industry. provided notable service in cultivating the WSNLA community.

16 - The B&B Magazine

WSNLA Member of the Year 2016 September BB Magazine.indd 16

Criterion: Given to a member who has rendered outstanding service to WSnla and the industry during the year just past.

Jerry Rosso “Involvement” Award

Criterion: In the tradition of Jerry Rosso, given to a member who has demonstrated consistent commitment and involvement over the long term.

Industry Legislative & Advocacy Award

Criterion: Given to a member who has actively supported and shown leadership in legislative issues, or has advocated on behalf of the nursery and landscape industry.

Supplier of the Year

Criterion: Hardgood or non-plant supplier who has shown an above average support Honorary Lifetime Member Criterion: Goes to an individualthe who, industry having been anand activethe of the association, member, performed some outstanding service to the field of members.

The award is to the person, not horticulture or in the interest of the industry. the company.

Harold Young Lifetime Achievement Award Criterion: Given to a member who has demonstrated exemplary service to WSnla and the industry throughout their career.

Educator of the Year

Criterion: Given for meritorious service HOW TO SuBMIT YOuR NOMINATION: Please submit your nominations, along with a few sentences in any “education” function serving about the person you are nominating by november 4. all the nominations will be presented and reviewed byto theCooperative WSnla industry.

Has been awarded executive committee in november. award recipients will extension personnel, duePresentation to the strong be honored at the 2017 WSnla awards and featured in the february 2017 B&B Magazine. Please send your education mission of that nominations directly to Breanne Chavez atorganization breanne@wsnla.org. and its staff.

Harold Young Lifetime Achievement Award

9/19/2016 3:43:02 PM

Criterion: Given to an individual who has demonstrated exemplary service to the industry throughout their career.

HOW TO SUBMIT YOUR NOMINATION: Please submit your nominations, along with a few sentences about the person you are nominating by September 5. All nominations will be presented and reviewed by the WSNLA executive committee. Award recipients will be honored at the 2019 WSNLA Conference in November and featured in the B&B Magazine. Please send your nominations directly to Breanne Chavez at breanne@ wsnla.org.

and Blights

Emeritus Professor, Washington State University Extension, collmans@wsu.edu

Bugs and Blights hts n J. Collman, Bugs and Blights

Bugs & Blights Sharon J. Collman,

SharonWashington J. Collman, State University Extension, collmans@wsu.edu man, us Professor,

Emeritus Professor, Washington State University Extension, collmans@wsu.edu BY SHARON COLLMAN, WSU Emeritus Professor | WSU SNOHOMISH COUNTY EXTENTION Emeritus Professor, Washington State University Extension, collmans@wsu.edu

ssor, Washington State University Extension, collmans@wsu.edu

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WSNLA Chapter Events & Contacts Mt Rainier Chapter

CONTACT: Ingrid Wachtler CPH Woodbrook Native Plant Nursery woodbrk@harbornet.com.

North Central Chapter CONTACT: Pete Van Well Van Well Nursery pete2@vanwell.net

Northwest Chapter CONTACT: Tim Gray Pacific Stone Company timg@pacstone.com

Olympic Chapter

CONTACT: Megan Pulkkinen, CPH Megan Pulkkinen Landscape Design megancph@hotmail.com.

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WSNLA MARKETPLACE

27 HIGH END RESIDENTIAL CONTAINER GARDENING CLIENTS FOR SALE. Established repeating accounts, primarily in King and Snohomish counties. Perfect addition to a full-service landscaping company seeking to grow its residential enhancements division, or an existing container design service seeking to expand. Current owner will assist with transition. Price negotiable. Email inquiries to container.clients@gmail.com

PLANTS & TREES AVAILABLE OREGON TURF AND TREE FARMS SPECIMEN SHADE TREES AVAILABLE in 25 gallon containers and B&B. Availability online at Oregonlawn.com or 800.426.1335

Seattle Chapter

CONTACT: Kirsten Lints, CPH Gardens ALIVE Design kirsten@gardenALIVEdesign.com.

Host or Sponsor a Chapter Meeting

Hosting a chapter meeting at your business is a great way to introduce your plant availability, products and services to potential clients and customers. By inviting nursery and landscape professionals to your business site, it provides an opportunity to share your expertise and build valuable relationships to grow your business.

22 - The B&B Magazine

HOLLAND-AMERICA NURSERY. Now Available: Van den Akker weeping Alaska cedar 6’ thru 10’. Snowberry 1 gal. & 2 gal. Thuja plicata zebrina 5 gal. Red twig dogwood 1gal. Mahonia aquifolium 1 gal & 2 gal. Mahonia repens 1 gal & 2 gal.

Mahonia aquifolium 5 gal. Rosa nutkana 1 gal. Rosa Rugosa 1 gal. English laurel 2 gal. & 5 gal. b&b. List available. (360) 794-6549, or akker4@gmail.com.

SPECIMEN STREET AND LANDSCAPE TREES IN LARGE ROOT CONTROL BAGS. Year around availability, easier shipping, handling and establishment. Mount Vernon. (360) 428-5810. Fax (360) 4281822. www.urbanforestnursery.com.

WSNLA MEMBER. Promote your job openings, plants and trees for sale, and other classified listings!

Email your copy to breanne@wsnla.org.

CALENDAR OF EVENTS

Find more industry events at WSNLA.ORG! AUGUST 21 - 23, 2019. FARWEST. Location: Oregon Convention Center, Portland. To learn more visit, www. farwestshow.com. CPH & ecoPRO Credit Available for approved seminars & workshops.

SEPT. 25 & 26, 2019. CANWEST HORT SHOW. Location: TRADEX – Abbotsford, BC. To learn more visit, www. canwesthortshow.com. CPH & ecoPRO Credit Available for approved seminars & workshops.

SEPT. 19, 6- 9PM SEPT. 21, 8AM 3PM SEPT. 28, 8AM - 3PM. 3-DAY CPH PLANT IDENTIFICATION STUDY COURSE. Location: Lake WA Institute of Technology in Kirkland. Instructor: Chris Sexton-Smith, CPH. To register to to wsnla.org/events.

OCTOBER 2019. ECOPRO TRAINING & EXAM Location: WSU Puyallup Research & Extension Center, Puyallup. Register at WSNLA.ORG. CPH & ecoPRO Credits Available.

NOVEMBER 6. WSNLA CONFERENCE “Day of Professionalism”. Location: Brightwater Education Center in Woodinville. CPH & ecoPRO Credit Available.

When you need...

Ornamental Trees, Shrubs, Natives, Ground covers and much, much more ...call us!

Stop by and check out our NEW location!

www.BIRINGERNURSERY.com

23423 57th Ave SE Woodinville, WA 98072 Phone: 425-338-9218 wetlandswoodlands.com

WA State Nursery & Landscape Association

CAREER CENTER POST JOBS. FIND JOBS.

The WSNLA Career Center connects employers with qualified applicants; students with internships; and job seekers with potential employers.

Post Your Job Openings

Advertise to over 2500+ nursery and landscape professionals.

Post Your Internships

Internships are an opportunity to gain practical experience in the field. Share your internship opportunities on the WSNLA Career Center and connect with students and emerging professionals.

Post Your Resume

Make it easy for employers to learn more about your employment interests and qualifications.

Get Started @ WSNLA.ORG/Networking

Washington State Nursery & Landscape Association 34400 Pacific Hwy S., Ste 2 Federal Way, WA 98003 Address Service Requested

BUILDERS OF QUALITY GREENHOUSES www.ovg.com * info@ovg.com * 503-678-2700 * Aurora, OR

ECONOMICAL * EFFICIENT * DURABLE

February 2020 Visit www.wsnla.org/Events