B&B Online - December 2014/January 2015

VOL 67. NO 1. JANUARY 2015 / VOL 66, NO. 12, DECEMBER 2014

WSNLA's Scholarship & Research Charitable Fund

MUKILTEO CEDAR PRODUCTS Wholesale to the Trade 425-353-1382

M A D E I N T H E U S A

“CEDAR-TIqUE COLLECTIOn” Mukilteocedar@aol.com

The Fund distributes scholarships and grants annually to support horticultural education for students and funding for horticultural research. Donate Today!

(800) 672-7711.

The Fund is a tax-exempt 501(c)(3) organization and accepts tax-deductible donations from both individuals and organizations. (Please consult your tax advisor for professional advice regarding deductibility of donations.) For information on contributing to the Fund, please contact the WSNLA office at (800) 672-7711.

Registered organic! Bulkbags & specialty mixes

www.cascadecompost.com

WSNLA Wine Garden @ Northwest Flower & Garden Show

Get Social!

Sip & Sparkle in the Garden

Garden Media Group talks 2015 industry trends. Turn to page 10 to learn more about the ‘new consumer’ and what designed by Stacy Smith, CPH -move Sweet Loam products and services them to Fine Gardening purchaseChu, and engage. support by Everett CPH, ecoPRO - Azusa Farm & Garden

LaraSocial: Vyas,SipCPH & Nicole Get & Sparkle in theMiller, Garden.CPH WSNLA’s garden design team creates a space to enjoy, celebrate and share. Turn to page 16 to learn more.

Contents

Published Monthly By: Washington State Nursery & Landscape Association 34400 Pacific Hwy S., Suite 2 Federal Way, WA 98003 800.672.7711 fax 253.661.6058 Subscription Price: $39 Annually Deadlines:

News, Classified ads Advertising

8 2015 WSNLA Executive Officers

10 Trends Report

Unearthing Your Best Life

16 Get Social: Sip & Sparkle in the Garden

WSNLA’s garden design team creates space for show goers to relax and enjoy

18 WSNLA Annual Report

December 2014/January 2015 VOL 66. NO. 12/ VOL. 67. NO. 1 Editor Breanne Chavez

Features Meet your WSNLA elected Officers

The Official Publication of

Washington State Nursery & Landscape Association

Columns 4

From the President

5

Legislative Update

6

Executive Director

Departments 18

Chapter News

20

WSNLA Marketplace

22

Calendar of Events

22

Chapter Events

A picture review of 2014 WSNLA activities

5pm the 1st of the month preceding the first-of-the-month publication.

To place an advertisement, contact Breanne at (800) 672-7711 or breanne@ wsnla.org.

WSNLA reserves the right to refuse any ads which are misleading, unethical, contrary to WSNLA policy, or which do not pertain to the nursery and landscape industry.

75 years & Growing

WSNLA www.wsnla.org Executive Director Breanne Chavez e-mail breanne@wsnla.org Finance & Operations Director Holly Osborne, CPH e-mail holly@wsnla.org

Interested in sharing your opinions and comments with B&B readers? If you take the time to share your thoughtful comments, WSNLA will be sure to share them with B&B readers. Please submit to breanne@wsnla.org or by fax at (253) 661-6058.

Deadine: 1st of each month.

Industry Advancement Jeanne McNeil e-mail jmcneil@wsnla.org © 2014, Washington State Nursery and Landscape Association

Washington State Nursery & Landscape Association - 3

[ FROM THE PRESIDENT ]

THANK YOU I love a road trip, and I had a good time along the way thanks to my fellow travelers...

I would love to see more of our members come along for the ride in 2015.

Megan Pulkkinen, CPH WSNLA President Megan Pulkkinen Landscape Design Bremerton

I put some miles on last year keeping up with all of our WSNLA meetings, events and programs. I love a road trip, and I had a good time along the way thanks to my fellow travelers. I am grateful for their patience, honesty, and sense of humor when I needed it. I appreciate their generous donation of personal time spent working toward our shared goals.

We had a list of projects lined up at the beginning of the year and we progressed on many fronts thanks to our dedicated board, motivated committee members, and talented staff. All were asked to attend extra meetings and then craft an updated plan of action for the association. As is customary for this group, they delivered.

Along with the action plan, be sure to look for the annual timeline of events Breanne produces for the conference in January. It is inspirational to see a visual representation of our achievements over the last year.

We welcome new voices and participation on the board and in our committees.

Please consider serving your industry by joining us. We value the input from nine different industry caucuses, and our regional chapter leaders. What we work towards is a data driven consensus that best serves our community of members. These conversations are interesting, engaging, and evolving.

I would love to see more of our members come along for the ride in 2015. Imagine what we can accomplish down the road.

Thanks, Megan

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Legislative Update WSNLA Works To Protect Your Business

Heather Hansen WSNLA Lobbyist Olympia

The 2015 Washington State legislative session begins January 12.

are Democrats. One is from eastern Washington.

The November election solidified a Republican majority in the Senate.

Including Senator Tim Sheldon of Potlatch who is expected to continue to work with the Republicans, they hold a 26-23 majority. Senator Mark Schoesler of Ritzville is the newly elected majority leader.

This session will focus on funding basic education to comply with the court decision on the McCleary case. Initiative 1351 which voters passed last fall to reduce class size added an additional $2 million deficit to the budget.

Newly elected Senator Judy Warnick of Moses Lake will chair the Ag Committee.

Senator Warnick has been serving in the House. The Commerce and Labor committee will be chaired by Senator Michael Baumgartner of Spokane.

The House will have a Democratic majority of 51-47, the slimmest margin in ten years. The Ag Committee will continue to be chaired by Rep. Brian Blake from Aberdeen with Rep. Kris Lytton from Anacortes as Vice Chair.

The Business and Financial Services Committee will be chaired by Rep. Steve Kirby of Tacoma with Rep. Cindy Ryu of Shoreline as Vice-chair.

Rep. Mike Sells of Everett will chair the Labor Committee. His Vice-chair will be Rep. Mia Gregerson of SeaTac. All total, there will be fourteen new Representatives. Ten Republicans and four Democrats. Three are from eastern Washington. There will be four new Senators. Two moved over from the House and one more is a former House member. Two are Republicans and two

Governor Inslee has proposed to generate $1 billion in new revenue through a cap-and-trade program for carbon emissions. Another proposed method of generating revenue is a capital gains tax.

Expect the House of Representatives to support increases in revenue either through new sources or through the elimination of current tax incentives.

The Senate is less likely to support these ideas. Instead, they will look for efficiencies and programs to cut.

Expect to see a variety of new taxes and fees proposed. There is little doubt that labor issues, including increasing the minimum wage, will come up.

As always, I want to encourage you to get to know your legislators and let them know what you are interested in. Tell them how many employees you have. If they don’t know who you are or what you need, they can’t help you.

Also, let WSNLA know what laws are rules are making it more difficult for you to do business. The more we know, the more we can do to help.

Washington State Nursery & Landscape Association - 5

[ FROM THE EXECUTIVE DIRECTOR ] 75 Years & Growing

WSNLA www.wsnla.org

Did You Notice?

Your help, on any level, is valued and appreciated!

Sam Rader, Certified Professional Horticulturist since 1987, featured in October B&B Magazine.

Breanne Chavez WSNLA Executive Director When each year concludes, I look back at the amount of work that has been accomplished and can not help but be amazed. A picture review of the 2014 WSNLA timeline of events can be viewed on page 18-19. It is quite impressive and could not be achieved without the committed volunteers, advertisers and sponsors dedicated to WSNLA and the nursery and landscape industry.

We received several emails and calls inquiring about the identity of October’s CPH of the Month. The good news, the B&B continues to be read by industry professionals thouroughly. The bad news, Sam Rader’s name was left off of this excellent feature about his committment to professionalism. Sorry Sam! On a lighter note, we do appreciate the humor given to the faux pa. And again, a big apology to Sam Rader for not including his identification with his CPH of the Month feature.

If you are interested in being the CPH of the Month, or if you would like to recommend a friend or colleague contact Holly at holly@wsnla.org.

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To that extent, I would like to say ‘Thank You’ to all of the volunteers that continue to give their time, passion and expertise to move things forward and work towards the WSNLA mission that is dedicated to serving our professional community.

I would also like to give a BIG thank you to our advertisers and sponsors for their continued support. Please take the time to review the list on page 7. These businesses, who advertise and sponsor WSNLA events and programs, not only are actively working to promote their business to you, but, are also supporting your organization and are helping to deliver the service, representation, promotion and education you have asked for. Please consider supporting them by learning more about their business and how your business many benefit from their products and services.

As always there is always more work and goals to be accomplished.

Please consider volunteering, advertising and/or sponsoring a WSNLA event or program. Your help, on any level, is valued and appreciated.

Thank you to our 2014 Advertisers & Sponsors. Your support helps deliver education, promotion, and representation to the Washington horticultural community.

Abbotsford Concrete Products Aldrich Berry Farm Anderson Die & Manufactoring Aurora Nursery Aw Pottery Big Trees Biringer Nursery Bishop Red Rock Beaverlake Nursery Blooming Nursery, LLC Briggs Nursery Carpinito Brothers Carter Evans Wood Concepts Cash Flow Management Cedar Grove Compost Champa Ceramics Chimacum Woods Chrishaven Trees C&O Nursery Consolidated Landscape Maintenance Corliss Resources/Cascade Compost DeGeode Brothers, LLC deJong Sawdust & Supply Derby Canyon Natives Ed Hume Seeds Everbearing Services Ewing Irrigation Flora & Fauna: Nature Books Griswold Nursery Gutmann Nurseries Hortica JA Jack & Sons Jefferson Landscaping Jon L. Shepold Landscaping Klem’s Greenhouse Landmark Turf & Native Seed Lawyer Nursery Little Prince of Oregon Mainland Floral McComb Gardens Metro Lawn/AmeriGas Motz & Sons Mukilteo Cedar Products Mutual Materials NATS Nursery Northwest Farm Credit Services Northwest Nursery Buyer’s Association Northwest Nurseries

OAN - Farwest West Show OBC Northwest Oregon Turf & Tree Farm Oregon Valley Greenhouses Pacific Stone Co Pacific Topsoils Paradise Lake Nursery Puget Sound Plants Ragen & Associates Robinwood Nursery Sawdust Supply Company Skagit Gardens Sound Horticulture Sound Native Plants Steuber Distributing Sunbreak Nursery Supreme Perlite Co. Tadpole Native Plant Nursery TAGRO/City of Tacoma The Grounds Professionals The Unity Ground/Hub NW Urban Forestry Services/ Urban Forest Nursery Van Klaveren’s Nursery Van Well Nursery Vibrant Plants VPC Sales Walker Mowers/Coates Landscape Supply Washington Farm Labor Association Washington Pottery Wells Nursery West Creek Farms Wetlands & Woodlands Wheat & Associates Whitney Gardens & Nursery Wilbur-Ellis Company Woodbrook Nursery WSNLA Scholarship & Research Charitable Fund Youngblood Nursery

WSNLA

Washington State Nursery & Landscape Association

2014 WSNLA Officers Megan Pulkkinen, CPH, President Megan Pulkkinen Landscape Design 360-698-1865 | megancph@hotmail.com Tim Gray, President Elect Pacific Stone Company 425-258-1911 | timg@pacificstoneco.com Bill Raynolds, My Garden, Vice President 206-406-3487 | mygardennursery@gmail.com Duane Job, Treasurer Job’s Nursery 509-547-4843 | duanejob@gmail.com Jan Nielsen, Past President Marenakos Rock Center 425-392-3313 | jann@marenakos.com

WSNLA Board of directors Ingrid Wachtler, CPH Woodbrook Native Plant Nursery 253-265-6271 | woodbrk@harbornet.com Mount Rainier President Ryan Carpenter, Sunbreak Nursery 360-384-3763 | ryan@sunbreaknursery.com Northwest Chapter President Stephen Serafin, Quality Landscapes 360-385-6663 | qualitylandscapes @cablespeed.com Olympic Chapter President Kirsten Lints, CPH, Gardens ALIVE Design 425-318-2971 | kirsten@gardensALIVEdesign.com Seattle Chapter President Peter Van Well, III, Van Well Nursery 509-886-8189 | pete2@vanwell.net North Central Chapter President Toni Cross, CPH, Toni Cross Seasonal Color Pots 206-781-1060 | toni@seasonalcolorpots.com Design Caucus Chair Gregory Smaus, CPH, Native Root Designs 206-227-4458 | gregory@nativerootdesigns.com Landscape Caucus Chair Mary Ranahan, Cedar Grove Composting 206-963-0428 | mary.ranahan@cgcompost.com Horticultural Supplier Caucus Chair Chris Smith | Lake Washington Institute of Technology 425-739-8424 | chris.smith@lwtech.edu Horticulture Educator Caucus Chair Scott Pringle, CPH, Paradise Lake Nursery 206-930-4132 | paradiselakenursery@gmail.com Wholesale Nursery Caucus Chair Lucinda McMahan, CPH, Lucinda’s Landscapes 425-773-4237 | lucinda31@comcast.net CPH Caucus Chair Ben DeGoede, CPH, Windmill Gardens 253-863-5843 | info@windmillgardens.com Open Positions: Greenhouse Grower Caucus Chair & Out of State Caucus Chair

Washington State Nursery & Landscape Association - 7

2015 WSNLA Executive Officers serving THeir Industry through leadership

WSNLA President “While our industry and commerce must be based upon incentive to the individual… trade associations have rapidly developed into legitimate and constructive fields of the utmost public interest and have marked a fundamental step in the gradual evolution of our whole economic life.”

Timothy Gray Pacific Stone Company Everett Community. Think about it, not only as an individual word but also what it ‘is’ and all that one word represents.

According to Wikipedia “A community is a social unit of any size that shares common values. In human communities, intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.”

WSNLA is a Community, no doubt about it. We are a ‘horticultural community’ and we’re also a social community. We have a broad and diverse membership from across the state, and WSNLA continues to represent all of us equally.

I’ve been a member for somewhere approaching twenty years. Continuing on this journey is why I look forward to being your president in 2015.

- Herbert Hoover, Secretary of Commerce, 1927

WSNLA President Elect William Raynolds | My Garden Nursery Bellingham To paraphrase my friends at Monty Python….”and now for somebody completely different.” How the heck did I end up at this most unlikely juncture? To quote another of my favorite movies, I am a “SHOW ME THE MONEY” kind of guy. After 25 years of international investment banking in Asia and Russia, I joined Jenny Gunderson to start My Garden Nursery in 2006. What became painfully obvious was that this industry grew all sorts of things… except money.

In 2012, I joined the WSNLA Board of Directors so I could better understand the value WSNLA provided my business. Three years later, I have developed many fantastic relationships with WSNLA Board members and have tried to diligently focus on answering this question.

I believe we can do better and I am committed to improving our communication on the value of WSNLA membership so our organization can thrive and remain relevant to the industry it serves.

8 - The B&B Magazine

WSNLA

Washington State Nursery & Landscape Association

WSNLA Vice President Ingrid Wachtler, CPH | Woodbrook Native Plant Nursery Gig Harbor Born in Brooklyn, New York to Scnadinavian immigrants, I saw a strong work ethic growing up. I believe ‘You work hard and good things can be earned.’

After receiving my Bachelors and Masters from Cornell University in electrical engineering, I worked in engineering for corporations in New York, Indiana and Oregon.

It did eventually lose its charm – company politics can be disillusioning. So, I took a two year program in Landscape Technology from the Portland Community College because I liked growing plants and had a little artistic talent for design. About 20 years ago my husband Bill and I bought 20 acres and I started growing native plants.

Woodbrook Nursery, later to be DBA’d as Woodbrook Native Plant Nursery continues to grow.

I joined the board when my WSNLA chapter needed a representative on the board.

Serving on the board has been interesting. The people I serve with are great and very committed to making the association sound and meaningful. As vice president I want to do my share to keep things going in the right direction. I want to help make decisions that will sustain and grow WSNLA.

WSNLA Treasurer Duane Job | Job’s Nursery Pasco I have enjoyed being on the board as treasurer. It usually takes me a little time to get into the groove of things and I am glad to have found it here with WSNLA. I have a good understanding on how things work and have gotten a better understanding behind the drive and interest of our WSNLA Connumity. It has been a good and fun investment of my time. I tend to look at things differently, finding answers to the question that are unanswered. As I enter my second year of my term as WSNLA Treasurer, I continue to learn and find those questions and answers coming up in our future. WSNLA is a good investment.

Create an Impact Through Board Involvement.

As a industry professional, your insight, expertise and time is put to work in serving the nursery and landscape industry through board leadership. As a WSNLA board member, you will: Provide objective representation of our members’ interests in every sector of the horticulture industry; Determine WSNLA’s mission statement; Provide on-going support and guidance to WSNLA’s Executive staff; Ensure effective organizational planning; Monitor defined programs and services to ensure effective, high quality delivery; Ensure adequate resources are available and used effectively; and Raise public awareness about WSNLA Community To find out more contact WSNLA at (800) 672-7711 or breanne@wsnla.org.

Washington State Nursery & Landscape Association - 9

Unearthing the Best Life This 2015 report identifies nine consumer trends that will shape the garden and outdoor living industry and resonate with people of all ages and interests in the coming year.

In 2015, gardening goes hand-in-hand with a healthy lifestyle. People see both outdoor and indoor spaces as extensions of themselves and are making conscious decisions to use plants and garden products as “tools� to increase their overall well-being, lead a sustainable lifestyle and make a positive impact on their communities and the planet.

This report helps brands to expand opportunities, foster innovation to create new programs and products, and open doors to engage the consumers of tomorrow.

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“Now, more than ever, the garden is an extension of yourself,” says Susan McCoy, trendspotter and president of Garden Media. “What you cultivate and grow, either inside or out, reflects your personality and the healthy lifestyle you have chosen to live.”

In 2015, the report says brands are being held to ever higher standards, as customers demand that products are not only reliable but have a positive impact on the planet. Brands that help consumers make positive environmental, personal and community impacts will pull ahead.

“What is better than plants and garden products to help consumers feel guiltfree about their consumption?” asks McCoy. While consumers strive to preserve the planet, they also are working to change laws, the report notes. As organic and local food remains the basis for a sustainable, healthy lifestyle, people are changing the system to allow for everything from front yard food gardens to goats in cities and suburbs. Even the common clothesline is making a comeback.

According to the report, the idea of “going green” takes on a dual meaning in 2015. As more states decriminalize marijuana, consumers will also invest time in “growing their own”.

“First it was ‘eat your garden.’ Then it was ‘drink your garden.’ Now, it’s ‘smoke your garden,’” says McCoy. “Marijuana is going to become a great ornamental plant as people continue to customize their garden and outdoor space to meet their needs.”

The report also notes that the face of the new consumer is changing and calls out three distinctive new groups who are gardening: Millennials, Hispanics and young men.

“These consumers have tremendous influence and buying power.” McCoy says.

“Brands need to be more mobile, versatile and creative as new consumers emerge.”

What are some of the components that are fueling this sustainable lifestyle and contributing to eco-friendly gardens and outdoor spaces? Garden Media identified nine new trends driving major industry shifts.

Q: Garden Media has been predicting garden trends for 14 years. What trends have you spotted that have lasted?

A: We first started talking about outdoor living in 2001. The backyard was the new living room – dining room – and kitchen. We saw homeowners moving away from gardening to decorating with containers. We saw the organic “green movement” or eco-chic picking up steam around 2004. The next year we saw an uptick in growing your own veggies.

Q: How do you predict the garden trends?

A: We look at what is happening in the garden now. Then we research consumer home and fashion trends on a global level and see how they fit in with gardening. We interview a lot of plant growers, garden magazine editors and landscape designers.

Q: What was the biggest surprise this year?

A: The face of the new consumer is changing and three distinctive new groups are emerging: Millennials, Hispanics and young men.

Q: What is the number one reason people select the products they buy?

A: Health and wellness. Small fruit trees and berry shrubs are on consumers shopping lists as they consider healthy choices and ways to get their children in the garden and eating more fruits and vegetables.

Q: Is the way we see plants going to change in the 21st century?

A: Absolutely. Plants are no longer a luxury. They are necessity for our health and wellbeing.

Plants make us smarter, more productive and less stressed and are showing up in offices, schools and hospitals across the country. Brands are being held to higher standards, as customers demand that products are not only reliable but have a positive impact on the planet. What better brands to do this but garden plants and products?

Washington State Nursery & Landscape Association -11

1. The New Consumers: The millennial generation makes up 25 percent of the population in the United States.

This group – which is comprised of people ages 18 to 35 – is bigger than the baby boomer generation and continues to grow.

In particular, young men are spending $100 more per year on plants and garden products than the average consumer.

Hispanics, the fastest growing segment of the U.S., have a cultural tradition of growing food for their family and sharing with friends.

2. Wellbeing:

Consumers want to make the world a better place – and they want brands to help them do it. Products that are environmentally friendly and safe for pets and children reign supreme.

And blueberry plants, like the BrazelBerries® Collection of edible berries, are good for health and wellness, ranking high on consumers’ eco-scale.

3. Garden-tainment: People

are estimated to spend $7 billion on outdoor décor in 2015. They will use their outdoor spaces as an extension of their homes to entertain. By using ready-made containers, plants, and products for flies and yellowjackets, consumers can quickly revamp before a party.

4. Bite-Sized Decadence: Small container gardens will

pack a lot of punch in 2015. Fill containers with a mix of showstopping plants from Longfield Gardens to make a luscious statement in a small space. No-fuss cacti and succulents are also the ideal starter plants.

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5. Rebel-hoods: Neighborhood residents are rebelling against and campaigning for the reversal of ordinances. They will work to transform the neighborhood to the agri-hood – complete with urban chickens, bee keepers and lawn-less landscapes.

6. Color Pops: This year, use trending color palettes – ranging from

vintage to muted rustic to teal – to show off personality outdoors. Easy-togrow flower bulbs inspire people to mix and match colors that express their personality.

7. Portable Gardening: The rise of “NOwners”– those who prize freedom over homeownership— is fueling modular flexibility that allows for unique design and personalization. They are renting, sharing and bartering and want their gardens to travel with them. Adaptable and flexible planters with wheels, handles or other movable parts or lightweight durable products fit their needs.

8. Bed Head Style: Purposefully un-styled outdoor spaces are the result of intentionally working within the natural landscape. This casual landscape style expresses an effortless personality with an “anything goes” attitude.

9. Smoke Your Garden: With an

increasing number of states decriminalizing marijuana, more people will begin growing their own and need seeds, plants and products.

Garden Centers can capitalize on new laws by carrying products that help people cultivate these plants.

The complete 2015 Garden Media Trends Report is available for free download now Garden Media Group ignites buzz for clients, offers innovative public relations campaigns and secures top media placements and partnerships. The boutique PR and marketing firm is known as the best in the home, garden, horticulture, outdoor living, and lawn and landscape industries. The annual Garden Trends Report is one of the most published garden studies in trade and consumer news. Visit GardenMediaGroup. com for more information .

Ecoscaping Trend is Revolutionizing Landscaping

by Tesselaar

The trend toward sustainability in backyard vegetable gardens is also becoming a major force in ornamental landscaping. Water restrictions, tight schedules that leave no time for spraying for pests and diseases, and environmental concerns have all contributed to a more sustainable and eco-friendly approach to the old-fashioned lawn and flower garden.

The new sustainable yard relies heavily on tough-yetbeautiful plants that need less care and are naturally able to resist disease. These drought-resistant and low-maintenance plants not only make gardening easier and less time consuming, but they also result in a more natural-looking landscape.

These new eco-friendly gardens are not limited to water-thrifty cacti or other desert plants. In most North American climates and growing conditions, there are many newer varieties of traditional landscape plants that are perfect for modern ecoscapes. Tesselaar’s easy-care, drought-tolerant Flower Carpet groundcover roses can be a great choice for low-maintenance, season-long color in flower beds or containers. Flower Carpet Amber and Flower Carpet Pink Supreme are among the six Flower Carpet rose varieties that have won the All Deutschland Rose Award (ADR), which honors outstanding roses that do not require spraying or any chemical support to thrive.

Moving beyond the traditional sedums and echeveria, other easy-care plants that can add color and interest to any ecoscaping project include many varieties of daylilies, lantana, many juniper varieties, New Zealand flax, Beargrass, caryopteris, Festival cordyline, Scotch Broom and Baptista (False Indigo).

Landscape professionals say the key to growing successful ecoscapes is placing the right plant in the right location. It’s important to match the water and sun needs of the plant with the growing conditions in the micro-climate of the garden. Properly prepared soil that contains natural nutrients and provides water drainage is also important. “The best sustainable and eco-friendly gardens are the ones that use low-maintenance plants that feel right at home where they are growing,” said Anthony Tesselaar, president of Tesselaar Plants.

Grafted Vegetables

A New Transplant Business Opportunity

by Dr. Carol Miles Vegetable Extension Specialist Washington State University The Vegetable Research and Extension program at WSU Mount Vernon Northwestern Washington Research & Extension Center includes a wide range of projects such as screening new crops and breeding lines for suitability for production in Western Washington, testing new products such as degradable mulch and high tunnels, evaluating integrated pest management strategies, and implementing water and soil conservation practices.

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Grafting vegetable crops onto resistant rootstocks to manage soil-borne problems is an ancient production practice, and was first documented in China around 500 BC. Fast-forwarding to the modern age, vegetable growers throughout Asia and Europe graft cucurbit (watermelon, melon and cucumber) and solanaceous (tomato, eggplant and pepper) vegetable crops onto disease resistant and vigorous rootstocks in order to maintain adequate yields in spite of unfavorable soil conditions such as high disease pressure, high salinity, or non-optimal temperatures. In Japan, commercial growers began using grafted watermelon plants in the 1920s, grafted eggplant in the 1950s, and grafted tomato in the 1960s. By the mid-2000s, grafted plants accounted for more than 95% of watermelon grown in Japan, 57% of the eggplant production area, and 41% of field-grown tomato in Japan.

International seed companies introduced tomato grafting to European countries in the early 1990s who in turn introduced tomato grafting to Canada. In 2009, over 90% of plants grown in the Canadian hothouse hydroponic tomato industry were grafted, primarily to better utilize cultivars with increased tolerance to high temperatures.

In Washington, Dr. Carol Miles, Vegetable Horticulturist at Washington State University (WSU) has been experimenting with the use of grafted vegetable plants as a technique to manage Verticillium wilt (caused

by Verticillium dahlia). Yield loss of watermelon and eggplant is generally 25-75% in affected fields. Due to the wide host range of V. dahliae, and pathogen survival in the soil for up to 10 years, crop rotation is not an effective control strategy. Conventional growers use fumigation to control V. dahliae; however, fumigation is not always effective or affordable. Organic producers have no effective control options to manage this soil-borne disease. Research has shown that grafting can increase watermelon yield up to two-fold while eggplant yield can be increased up to

three-fold.

Although there is growing interest on the part of commercial vegetable growers in Washington to use grafted vegetables, there are no commercial suppliers of grafted vegetable transplants in the region. As part of her research program, Dr. Miles developed guidelines for the production of grafted transplants. After 3 years of experimentation, her program has achieved 98% success with grafted tomato, 86% with grafted eggplant, and 70% with grafted watermelon. Currently she is working with a graduate student who is focused on experimenting with watermelon grafting so as to increase success to greater than 80%. An advantage that transplant producers have in western Washington is the cool, humid environment of the region is particularly well suited for healing grafted vegetables. Grafted vegetable transplant production is a new business opportunity for the Washington nursery industry.

Information regarding WSU grafted vegetable transplant production can be found on Dr. Miles’ website: http:// vegetables.wsu.edu/graftingVegetables. html.

Resource Information on the WSU Vegetable Grafting Website Extension publications: Miles, C., M. Flores, and E. Estrada. 2014.

Inierto Hortícolas: Sandía. Washington State University Extension publication FS100ES. 7 p.

Miles, C., S.R. Schaffer, and E. Estrada.

2013. Inierto de Verduras: Berenjenas y Tomates. Washington State University Extension publication FS052ES. 4 p.

Miles, C., L. Hesnault, S. Johnson, and P. Kreider. 2013. Vegetable grafting: watermelon. Washington State University extension publication FS100E. Johnson, S., C. Miles, P. Kreider, and J. Roozen. 2011. Vegetable grafting:

eggplants and tomato. Washington State University extension publication FS052E. Johnson, S., C. Miles, P. Kreider, and J. Roozen.

2011. Vegetable grafting: the healing chamber.

Washington State University extension publication FS051E.

Web Page: http://vegetables.wsu.edu/graftingVegetables. html.

Handouts: Retail Rootstock Seed Suppliers, 2012. Sacha Johnson, Carol Miles, Patti Kreider and Gale Sterrett. Dept. of Horticulture, WSU Mount Vernon NWREC, Vegetable Horticulture Program.

Grafting Supplies, Sacha Johnson, Carol Miles, Patti Kreider, Gale Sterrett, and Jacky King.

How to put on a vegetable grafting workshop.

2013. Carol Miles, Patti Kreider, Jonathan Roozen, and Jacqueline King. Dept. of Horticulture, WSU Mount Vernon NWREC, Vegetable Horticulture Program.

Caring for your grafted tomato plant. 2013. Carol Miles, Patti Kreider, Jeremy Cowan, Sacha Johnson, Jonathan Roozen, Karen Hasenoehrl, and Holly Gonzales. Dept. of Horticulture, WSU Mount Vernon NWREC, Vegetable Horticulture Program.

Narrated PowerPoint Presentations: Grafting Healing Chamber. Sacha Johnson, Carol Miles, Patti Kreider, Jonathan Roozen, Jacky King and Gale Sterrett, Washington State University.

How to construct and manage a healing chamber for grafted vegetables. 2011.

History of Vegetable Grafting. Sacha Johnson, Carol Miles, Patti Kreider, Jonathan Roozen, Jacky King and Gale Sterrett, Washington State University. Summary of the history of vegetable grafting. Includes first known uses of vegetable grafting and current uses. 2011.

How to Graft Tomatoes and Eggplant. Sacha Johnson, Carol Miles, Patti Kreider, Jonathan Roozen, Jacky King and Gale Sterrett, Washington State University. Highlights splice grafting for tomato and eggplant, and how to manage newly grafted plants. 2011.

Transplanting Grafted Plants to the Field. Sacha Johnson, Carol Miles, Patti Kreider, Jonathan Roozen, Jacky King and Gale Sterrett, Washington State University. Reviews procedures and considerations for transplanting grafted vegetables into the field. 2011.

2014 Edible Gardening Report The Garden Writers Association Foundation (GWAF) released its 2014 October Gardening Trends Research Report. The report is the latest of a series of national consumer attitude surveys on gardening conducted by the GWAF since 2003. A review of consumer summer gardening activities using edible plants was the primary focus of the research.

Edible Gardening Remains Strong Among the 75 million gardening households that have a lawn, garden or grow plants in containers, this year more than two in five consumers (44%) said that they grew edible plants in the ground, while 15% used containers. Almost one-third (32%) grew edible plants both in the ground and in containers.

Main Challenges According to consumers, insect and disease control (39%) and time (38%) are the greatest challenges to edible gardening. Wildlife control was considered to be the greatest challenge by 28% of respondents, with one-quarter selecting irrigation. Rounding out the top five was cost, chosen by one in ten respondents (10%).

2015 Forecast A majority of consumers (58%) plan to grow edible plants next year.

One-quarter of consumers plan to grow edible plants in the ground, while just under one in ten (9%) expect to use containers for growing edible plants. Those who plan on using both methods registered at 24%.

Of those not planning to grow edible plants in 2015, over onethird (37%) said it is because they do not garden. Nearly one in five Americans (17%) reported that they will not grow plants because they moved to a home where gardening is not possible, while 9% said it is too much work.

The GWAF 2014 October Gardening Trends Research Report was conducted by Technometrica Market Intelligence of Ramsey, NJ. A total of 889 surveys were completed from a random digital dial sample of telephone numbers. Interviews in each region of the country were proportional to the representation of that region to the total U.S. population. To further assure representation to the American population, the data was weighted by gender, age and race reflective of U.S. Census proportions. At the 95% confidence level, the margin of error for respondents overall is +/- 3.3 percentage points. For subgroups, margins of error are higher and depend upon the size of the sample.

Source: Garden Writers Association. Copies of GWA Foundation garden trends reports are available to GWA members at no cost. Non members can download the report for $24.99.

Washington State Nursery & Landscape Association -15

Get Social: Sip & Sparkle in the Garden Learn more about this year’s garden design team

A garden to enjoy with friends, host a festive summer party, or celebrate a milestone.

Get Social: Sip & Sparkle in the Garden A garden to rest, enjoy and celebrate.

Visit the wine garden at the NW Flower & Garden Show.

Get Social: Sip and Sparkle in the Garden is all about creating a chic and glamorous scene within your garden for you to enjoy cozy, late night dinners with someone special or celebrations and parties with friends. The mood is festive, special, exciting and intimate.

The color palette used incorporates charcoal, silver, white, shades of green, and touches of amethyst, orchid, raspberry, and dusky purples. Plant material has been chosen to fit within this color scheme and will lend a lush and evocative feel to the space relying on gorgeous blooms, foliage and bark color as well as varied and interesting plant textures.

Stacy Smith, CPH Sweet Loam Fine Gardening Garden Designer

Everett Chu, CPH, ecoPRO Azusa Farm & Garden Technical Support

Lara Vyas, CPH Natural Greenscapes Plant Procurement

Nicole Miller, CPH Social Media & Outreach

As this display surrounds a wine garden, the intent of the design is to create a relaxed feeling of enclosure using containers, cedar arbors, romantic lighting and the sparkle of mercury glass. The space seems to be inviting guests in for a special evening to “Get Social: Sip and Sparkle in the Garden”.

16 - The B&B Magazine

OUR

CLASSROOM COVERS FIVE STATES

Northwest FCS Vice President Michael Stolp presenting at a customer seminar

Northwest Farm Credit Services employees live and breathe agriculture. We’re immersed in the industries we serve and work hard to stay on top of changes. Fact is, though, ag is so dynamic, the education never stops. We closely monitor the latest industry trends and are eager to share our insights, through customer seminars, workshops, and a variety of online tools.

Learn more about the advantages of working with us at northwestfcs.com/resources.

This institution is an equal opportunity provider and employer.

17- The B&B Magazine

2014 Ann WSNLA WSNLA - Get Growing, Plant Something!

WSNLA SERVES Volunteers committees serve the membership and industry with dedication and innovation.

ensuring your viable future

The Northwest Green Industry Conference January 9-11, 2014 | Hotel Murano, Tacoma

2014 conf concept4.indd 1

10/1/2013 1:21:38 PM

Education – Networking – Promotion. Northwest Green Industry Conference. Nursery and landscape professional convene in Tacoma growth their knowledge and network with peers.

WSNLA REPRESENTS

WSNLA REPRESENTS - Legislative Day. Members delivered plants from Bel-R Greenhouse to every legislators along with information on the industry and the health and environmental benefits of plants and trees.

JANUARY

WSNLA PROMOTES - Nature’s Studio Wins Big! WSNLA & WALP unite to create display garden, designed by Gardens Alive Design & Avid Landscape Design & Development, receives seven awards, including Best in Show and People’s Choice!

FEBRUARY

Your garden & landscape resource.

Washington State Nursery & Landscape Association

GREEN PASSPORT

Find a landscape professional.

Explore Washington nurseries & garden centers.

WSNLA PROMOTES.

WSNLA PROMOTES GardenWashington Locator Guide & Green Passport Debuts. Over 10,000 Guides are distributed at Tacoma Home & Garden Show and Northwest Flower & Garden Show. 16,000 distributed throughout the year! Members continue to report high returns from the Green Passport coupon.

Throughout 2014, WSNLA is represented as a part of Washington Agriculture.

WSNLA

Treasure Island Marketplace continues at the Northwest Flower & Garden Show.

Members continue to benefit from sales and promotion!

WSNLA holds Think opportunities to ser

WSNLA EDUCATES Spring ecoPRO training & exam is held in Lakewood!

18 new landscape professionals certified!

Certified Professional Horticulturist Exam. WSNLA welcomes 12 new CPHs!

WSNLA EDUCATES

WSNLA Landscape Design Tour centers around sustainability and showcases work for Certified Professional Horticulturists and ecoPRO certified professionals.

Washington State Nursery & Landscape Association

JULY

AUGUST WSNLA SERVES & EDUCATES WSNLA partners with WALP to host Field Day. Members enjoy education, vendors, seeing one another, free food and sun!!

18 - The B&B Magazine

WSNLA SERVES

MARCH

WSNLA Awards Program

Members are acknowledged for their efforts and service of the Industry.

WSNLA pass bill wit clarifies and updates ‘farm and agricultura der the property tax

WSNLA EDUCATES & SERVES Chapters meet throughout the year providing education and networking.

WSNLA PROMOTES WSNLA begins to develop Plant Something video with concept generated at WSNLA Think Tank. Video will be used on television and will be open to members!

SEPTEMBER Department of Ecology continues financial support of ecoPRO certification with $160,000 of funding for phase II implementaion.

WSNLA

Washington State Nursery & Landscape Association

C H

W n

nual Report WSNLA PROMOTES Plant Something Media Campaign. WSNLA promotes the health and environmental benefits of plants and trees to consumers using radio, print and online advertising!

WSNLA PROMOTES & EDUCATES

S

First ever Certified Professional Horticulturist networking breakfast brings over 30 CPHs together to talk about how to improve consumer awareness of the CPH certification and build community.

th new language that s the definitation of al land’ as it is used unopen space program.

k Tank to gather ideas and rve members & CPHs.

APRIL

Invest in Horticulture

WSNLA's Scholarship & Research Charitable Fund

WSNLA PROMOTES & SERVES WSNLA promotes Plant Something at Jamie Durie event held at Windmill Gardens! GardenWashington Locator Guides and CPH bookmarks are given away to all attendees!

MAY

JUNE

WSNLA EDUCATES Social Media & Hort Photography take center stage as members hone their skills and gear up for the season!

WSNLA EDUCATES The WSNLA Scholarship & Research Charitable Fund board reviews applicants and selects 2014 recipients.

Over $20,000 awarded in scholarships and grants helping support the future of our industry. 11 scholarships & 3 grants were awarded.

WSNLA PROMOTES

The PNW gardening resource

GardenWashington.com

WSNLA’s Plant Something Media campaign Did You Know? One tree can concludes. remove 26 pounds of carbon dioxide from the atmosphere Nurseries note annually. Just Plant Something! sales are picking up and younger customers are shopping nurseries!

Supporting Horticulture

The Fund is a tax-exempt 501(c)(3) WSNLA leaders organization and accepts tax-deductible head to Oregon for both individuals and The donations WSNLA from Board meets Western Regional organizations. can be made c/o quarterly to serve Donations the WSNLA, 34400 Pacific Hwy S., Ste 2,Nursery Executives WSNLA Community. conference to learn Federal Way, WA 98003. For information on how you can contribute please contact from regional orgs! the WSNLA office at (800) 672-7711.

WSNLA SERVES

Certified Professional Horticulturist Exam.

WSNLA welcomes 13 new CPHs!

OCTOBER WSNLA sponsors Nursery Education Track at 2014 Focus on Farming!

VOL

66,

4, NO.

APR

IL 201

4

Education & Research WSNLA in Washington State.

REPRESENTS.

WSNLA PROMOTES 2014-14 Member Directory & Buyers’ Guide connects & promotes members with resources for their business.

WSNLA produces 12 issues of B&B Magazine, including two joint issue with WALP.

NOVEMBER

DECEMBER

WSNLA

75 years & Growing!

WSNLA EDUCTES WSNLA & WALP host fall ecoPRO training & exam in Mount Vernon.

8 new ecoPROs certified!

Washington State Nursery & Landscape Association - 19

Are you a fan yet?

Join the WSNLA Facebook Page!

Connect with other nursery and landscape professionals and receive updates on what is going on at WSNLA and your industry.

Real-time Dialogue.

Communicate directly with WSNLA leadership and staff with your questions and comments.

Generate Fresh Ideas.

Do you have suggestions for an event, seminar, story idea or member program? WSNLA is always seeking ways to serve its membership.

Promote Your Business.

As a WSNLA member you can share special news and events about your business on the WSNLA Facebook page.

Publications & Articles.

WSNLA provides links to the B&B Magazine and other relevant industry articles so that members can connect with their industry. As a member, you can do the same! Please feel free to share links to industry news and research.

Online Networking.

Get to know your industry colleagues by connecting with them online. The WSNLA facebook page is a resource to grow your professional network.

Join the Conversation.

Search Washington State Nursery & Landscape Association at www.facebook.com/WSNLA. 28 - The B&B Magazine

WSNLA Marketplace

[ Job Postings, For Sale, Plant Material Available & More! ]

PLANT MATERIAL HOLLAND-AMERICA NURSERY. Now Available: Van den Akker weeping Alaska cedar 6’ thru 10’. Snowberry 1 gal. & 2 gal. Thuja plicata zebrina 5 gal. Red twig dogwood 1gal. Mahonia aquifolium 1 gal & 2 gal. Mahonia repens 1 gal & 2 gal. Mahonia aquifolium 5 gal. Rosa nutkana 1 gal. Rosa Rugosa 1 gal.English laurel 2 gal. & 5 gal. List available. (360) 794-6549, or akker4@gmail.com. WSNLA MEMBER.

Specimen Street and landscape Trees in large Root Control Bags. Year around availability, easier shipping, handling and establishment.

Mount Vernon. (800) 827-4067. Fax (360) 428-1822. www.urbanforestnursery.com.

WSNLA MEMBER. To be listed in the WSNLA Marketplace, contact Breanne at breanne@wsnla.org or (800) 672-7711.

Print vs. Digital Advertising

[ News & Headlines ]

The Truth About Print Advertising....

B&B readers are qualified customers that enjoy reading each issue front to back.

Maximizing advertising dollars is crucial, and weighing the value between print vs. digital advertising, is the place to start. Here are a few facts that will help with your industry specific strategic advertising plan:

1 2 3

Direct Marketing Association studies show that industrial advertising on the Internet clearly underperforms in response rate and product awareness compared to traditional business media.

Further, studies show that on average, a magazine reader spends nearly three times the amount of time with a magazine as they might with a web site.

A web ad can be viewed by millions of unqualified, non buying, no specifying viewer who can randomly click anything regardless of the expense to you. A tightly controlled industry magazine only goes to your target market, which means every reader is a potential customer or client!

The Bottom Line:

The B&B Magazine is a critical communication link in the business chain. Be a part of one of the highest regarded industry trade magazines that is well rooted in the Washington State nursery and landscape industry.

Advertise in the B&B Magazine today!

VOL 65, NO. 7, JULY 2013

VOL 64, NO. 11, NOVEMBER 2012

VOL 65, NO. 2, FEBRUARY 2013

VOL 66, NO. 5, MAY 2014

For more information about advertising, please contact Debbie Rauen at debbie.nurseryandlandscape@ yahoo.com or (800) 672-7711.

Washington State Nursery & Landscape Association - 21

2015 Chapter Events Connect with industry peers.

Build business relationship.

Access to education.

Mt Rainier Chapter

For more information or to be added to the email list to receive chapter meeting notice announcements, contact Ingrid Wachtler, Woodbrook Native Plant Nursery at woodbrk@ harbornet.com.

Northwest Chapter

For more information or to be added to the email list to receive chapter meeting notice announcements, contact Ryan Carpenter, Sunbreak Nursery Company at ryan@ sunbreaknursery.com.

Olympic Chapter

For more information or to be added to the email list to receive chapter meeting notice announcements, contact Gayle Larson, CPH at Gayle.larson@hotmail.com.

Seattle Chapter

For more information or to be added to the email list to receive chapter meeting notice announcements, contact Bill Collins at wjcollins@ comcast.net.

Host or Sponsor a WSNLA Chapter Meeting in 2015!

Hosting a chapter meeting at your business is a great way to introduce your plant availability, products and services to potential clients and customers. By inviting nursery and landscape professionals to your business site, it provides an opportunity to share your expertise and build valuable relationships to grow your business. If you are interested in hosting or sponsoring an upcoming chapter meeting, please contact the chapter contact listed above.

22 - The B&B Magazine

Calender of Events [ Education & Enjoyment ]

Visit WSNLA.ORG for an annual calendar of events!

FEBRUARY 19, 2015. SUSTAINABLE LANDSCAPE MANAGEMENT. Location: Clover Park Technical College, Lakewood.

Speakers include: Dr. Sarah Reichard, Bess Bronstein, ISA, Sharon Collman, WSU Snohomish Extension, Andy Navage, CPH, - The Bloedel Reserve, Richard Hedahl, CLT, ecoPRO, Hedahl Landscape Deck & Patio, and Dustin Maddon, CLT, ecoPRO, Plantscapes. Cost $60 for WSNLA /WALP members and CPH and ecoPRO certified professionals. $76 for non members.For more information visit www.wsnla.org.

CPH, Landscape Certified, ecoPRO credit available. february 25, 2015, from 5 8pm. Certified Professional Horticulturist Preview Test Location: Lake Washington Institute of Technology, Kirkland Horticulture Complex.

What to expect on the test, actual test questions and procedures, how to take the test and feel comfortable. Instructed by the Certification Board. Cost: $45 members, $65 non members. For more information contact Holly Osborne, CPH at (800) 672-7711 or holly@wsnla.org. To register visit the WSNLA Events page at WSNLA.ORG. February 25, 2015. Green Gardening Program, Seattle.

For more information visit www. seattle.gov/util/ForBusinesses/

Landscapes/TrainingCertification/ GreenGardeningProgram/index.htm.

MARCH 10-13, 2014. ECOPRO TRAINING & EXAM. Location: 21 acres. For more information about what to expect, how to prepare and required reading materials contact Jeanne McNeil, CPH, ecoPRO at (206) 387-6727 or jmcneil@wsnla.org. Cost for training & exam: $350. Exam only: $150.

Retest: $75. To register visit the events page at WSNLA.ORG. March 17, 2015, from 9am - 2pm.

WSNLA & WALP Legislative Day. Location: Capitol Campus, Olympia. The days events include learning more about issues impacting your business and communicating your concerns and/or support to legislators, delivering plants to legislators, and a VIP tour of the Campus Trees For more information please contact Breanne Chavez at (800) 6727711 or breanne@wsnla.org.

March 19, 2015, from 5:30 8:30pm. Certified Professional Horticulturist Exam. Location: South Seattle Communuity College. For more information contact Holly Osborne, CPH at (800) 672-7711 or holly@wsnla.org.

Promote your event in the B&B Magazine and on WSNLA.org. Contact Breanne at breanne@wsnla.org or (800) 672-7711.

www.BIRINGERNURSERY.com

advertisersIndex Anderson Die & Manufacturing....... 23 Biringer Nursery.............................. 23 Corliss Resources............................... 2 Motz & Sons.................................... 24 Mukilteo Cedar Products................... 2 Northwest Farm Credit Services...... 17 Ogden Murphy Wallace................... 22 Oregon Valley Greenhouse.............. 24 Sawdust Supply Company............... 20 Stueber Distributing........................ 23 Wetlands & Woodlands................... 20 WSNLA would like to thank our B&B advertisers and encourages our readers to learn more about the products and services they offer. Be sure to visit our advertiser websites to find out more.

thankYou

Legendary Roots!

Great Profits!

Washington State Nursery & Landscape Association 34400 Pacific Hwy S., Ste 2 Federal Way, WA 98003 Address Service Requested

Specializing in Heavy Duty structures to cover all your greenhouse needs Standard and Custom sizes available

503-678-2700 * 1-800-347-2701 (outside OR) * FAX: 503-678-2789 www.ovg.com * ivans@ovg.com * 20357 HWY 99E * AURORA, OR 97002