Churton Park School refresh

Orca joins Marsden rowers

By Frank Neill

Churton Park School is undertaking a refreshment of its logo.

It is currently asking the school community to let them know their preferences for three new logos, by ranking them in order of preference.

“Our Brand is now somewhat out of date in terms of its representation of us as a new school, with our fabulous new classrooms, architecture and teachers,” the school’s Principal Matt Stanley says.

“So over the last year we engaged with professional design services to help investigate us as a school, our narrative and our visual identity including our logo.

“The brief developed was to create a new a logo and visual identity that represents us now in 2023.

“As a school within New Zealand we acknowledge the mana whenua of our location and the land we occupy.

“We also acknowledge that we are a thriving melting-pot of diverse children, with over 20 nationalities represented here,” Mr Stanley says.

One logo option has a colourful “C” wrapped around a stylised “P” in the shape of a fern frond.

This logo represents peace, tranquility, personal growth, positive change and awakening. It is also associated with new life and harmony.

The second logo features a tree with roots in the ground, and symbolizes “strong roots for success”.

It illustrates the idea that all the school’s tamariki are taught in a way to have strong educational, physical and emotional root systems in their lives. Each root in the ground supports a branch above the ground.

The third logo is in the form of the letter “C” for Churton Park School.