FRONT ROW the
The official magazine of the WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION WSIADA.COM
707 Auburn Way South | Auburn, WA 98002 T: 253-735-0267 | F: 253-804-0844 staff@wsiada.com | WSIADA.COM
EXECUTIVE BOARD
Wasim Azzam, Board President All Right Auto Sales | President@wsiada.com
Badie Darwazeh, Board Vice-President | VPresident@wsiada.com
J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com
Emil Scarsella, Board Treasurer Town & Country Auto Sales | Treasurer@wsiada.com
CHAPTER PRESIDENTS
Blake Walker – North Cascade
Walker Motor Works | NoCascade@wsiada.com
Vacant Position – North Sound NoSound@wsiada.com
David Magarrell – South Sound Auto Sales Consultants, LLC | SoSound@wsiada.com
Frank Schmitt – Vancouver
Brush Prairie Auto Sales |Vancouver@wsiada.com
Open Position – Yakima Yakima@wsiada.com
Rhonda Coffin – Tri-Cities
USA Auto Sales, Inc | Tri-Cities@wsiada.com
Ron Medlen - Spokane
Livestream Auto Sales | Spokane@wsiada.com
AT-LARGE BOARD
Randy Fletcher, Board President (Emeritus) In-N-Out Auto Sales
AJ Hamedian, Board President (Emeritus) Inline Motors
Ken Williamson, Board President (Emeritus) John’s Auto Mart, LLC
WSIADA STAFF
Brian Dansel, Executive Director
Rick Olson, Education Manager
Mila Froman, Membership Manager Mary Walton, Accountant
PRODUCTION EDITOR
Professional Mojo
Copyright 2022 WSIADA
wsiada.org/annual-convention
2 WILL RAISING INTEREST RATE AFFECT THE USED CAR MARKET WORSE THAN THE NEW MARKET?
Analysts predict that the hike is anticipated to hit the used car market much harder than the new car buyers.
5 BRIDGE THE GAP BETWEEN ONLINE AND ON-THE-LOT SALES WITH VIDEO
How do you connect with an anonymous car buyer looking at your website when you don’t even know exactly who they are? Through video.
8 TIPS AND TRICKS TO MAKE YOUR USED CAR DEALERSHIP STANDOUT ONLINE
Supply chain challenges have created a competition that has become more cutthroat than ever.
11 HOW SUBPRIME & INDEPENDENT DEALERS CAN DIGITIZE THEIR BACK-OFFICE
13 TECHNOLOGY, RECALLS, AND INEVITABLE CHALLENGES
It is well known that there is a huge issue with recall
compliance — whether that is because the owner trashes the notice, doesn’t have time, doesn’t care, can’t be reached– or whatever the reason may be.
15 LET’S TALK STOLEN CARS
One of the more common insurance claims reported from auto dealers is related to the loss of a vehicle, by theft or otherwise. Otherwise?? If someone takes your car isn’t that always called theft? Not exactly.
16 4 MARKETING STRATEGIES FOR OVERCOMING INVENTORY SHORTAGES
Implement these four auto dealer marketing strategies to face down inventory obstacles and overcome supply chain challenges at your dealership.
17 WHY JOIN WASHINGTON IADA?
19 SERVICE PROVIDER DIRECTORY
20 READ & RESPOND QUIZ
THE FRONT ROW | WSIADA.COM SEPTEMBER 2022 | 1
3 CALENDAR OF EVENTS 18 MEMBERSHIP APPLICATION
CONTENTS SEPTEMBER 2022
