CONTENTS OCTOBER 2022

3 CALENDAR OF EVENTS 18 MEMBERSHIP APPLICATION

2 LEMON LAW ON USED CARS? LET ME TELL YOU WHY THIS IS SUCH A BAD IDEA. Despite the long presence of the implied warranty on used cars, it is unfortunate to know that currently there are some people who are trying to convince legislators in Olympia to authorize a lemon law on used cars.

6 ASSOCIATE MEMBER HIGHLIGHTS: BRINGING VALUE TO INDEPENDENT AUTO DEALERS

6 WSIADA FAQS

11 8 STEPS TO MAXIMIZE YOUR SOCIAL MEDIA PRESENCE

Social media makes expanding your dealership reach easier than ever. Most often dealers limit content to a specific vehicle or series of vehicles which is minimally effective.

12 WHY ARE YOU DOING YOUR AUTOMOTIVE ADVERTISING COMPLETELY WRONG? Are your auto ads not attracting new leads? Here are a few of the common mistakes dealers make and what to do instead.

13 AUCTION LISTING

14 GOVERNMENT, OEMS NUDGING DEALERS TOWARD EVS

8 STRENGTHEN YOUR USED CAR STRATEGY FOR 2023

Used vehicle sales have always been very important to any dealer’s overall profit model. The current and future challenges to new vehicle volume and service opportunity based on less new cars in the pipeline and lower maintenance EV models will make having a strong used car strategy even more relevant going forward.

10 AVOIDING THE CONSEQUENCES OF BUSHING Bushing, otherwise known as a “yo-yo sale,” can quickly become an auto dealer’s worst nightmare. The dealer can become subject to fines and penalties from the Washington State Attorney General’s Office and Department of Licensing.

Between the OEM agency model, EV incentives in the federal Inflation Reduction Act and California phasing out internal-combustionpowered vehicles, it’s not hard to read the handwriting on the wall.

15 HOW AN INVITING LOT CAN ATTRACT BETTER CUSTOMERS

There are a lot of things you can do, and most of them won’t cost you a thing except for a little creativity and some time.

19 SERVICE PROVIDER DIRECTORY

20 READ & RESPOND QUIZ