the Washington Lemon Law on used cars?
FRONT ROW
October 2022
Let me tell you why this is such a bad idea.
Strengthen Your Used Car Strategy for 2023
Avoiding the Consequences of Bushing
WSIADA Associate Member Highlights: Bringing Value to Washington Independent Auto Dealers PLUS 8 Steps to Maximize Your Social Media Presence
of the
The official publication
Washington State Independent Auto Dealers Association
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FRONT ROW the
The official magazine of the WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION WSIADA.COM
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EXECUTIVE BOARD
Wasim Azzam, Board President All Right Auto Sales | President@wsiada.com
Badie Darwazeh, Board Vice-President | VPresident@wsiada.com
J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com
Emil Scarsella, Board Treasurer Town & Country Auto Sales | Treasurer@wsiada.com
CHAPTER PRESIDENTS
Blake Walker – North Cascade
Walker Motor Works | NoCascade@wsiada.com
Vacant Position – North Sound NoSound@wsiada.com
David Magarrell – South Sound Auto Sales Consultants, LLC | SoSound@wsiada.com
Frank Schmitt – Vancouver
Brush Prairie Auto Sales |Vancouver@wsiada.com
Open Position – Yakima Yakima@wsiada.com
Rhonda Coffin – Tri-Cities
USA Auto Sales, Inc | Tri-Cities@wsiada.com
Ron Medlen - Spokane
Livestream Auto Sales | Spokane@wsiada.com
AT-LARGE BOARD
Randy Fletcher, Board President (Emeritus) In-N-Out Auto Sales
AJ Hamedian, Board President (Emeritus) Inline Motors
Ken Williamson, Board President (Emeritus) John’s Auto Mart, LLC
WSIADA STAFF
Brian Dansel, Executive Director
Rick Olson, Education Manager
Mila Froman, Membership Manager Mary Walton, Accountant
PRODUCTION EDITOR
Professional Mojo
Copyright 2022 WSIADA
CONTENTS OCTOBER 2022
3 CALENDAR OF EVENTS 18 MEMBERSHIP APPLICATION
2 LEMON LAW ON USED CARS? LET ME TELL YOU WHY THIS IS SUCH A BAD IDEA. Despite the long presence of the implied warranty on used cars, it is unfortunate to know that currently there are some people who are trying to convince legislators in Olympia to authorize a lemon law on used cars.
6 ASSOCIATE MEMBER HIGHLIGHTS: BRINGING VALUE TO INDEPENDENT AUTO DEALERS
6 WSIADA FAQS
11 8 STEPS TO MAXIMIZE YOUR SOCIAL MEDIA PRESENCE
Social media makes expanding your dealership reach easier than ever. Most often dealers limit content to a specific vehicle or series of vehicles which is minimally effective.
12 WHY ARE YOU DOING YOUR AUTOMOTIVE ADVERTISING COMPLETELY WRONG? Are your auto ads not attracting new leads? Here are a few of the common mistakes dealers make and what to do instead.
13 AUCTION LISTING
14 GOVERNMENT, OEMS NUDGING DEALERS TOWARD EVS
8 STRENGTHEN YOUR USED CAR STRATEGY FOR 2023
Used vehicle sales have always been very important to any dealer’s overall profit model. The current and future challenges to new vehicle volume and service opportunity based on less new cars in the pipeline and lower maintenance EV models will make having a strong used car strategy even more relevant going forward.
10 AVOIDING THE CONSEQUENCES OF BUSHING Bushing, otherwise known as a “yo-yo sale,” can quickly become an auto dealer’s worst nightmare. The dealer can become subject to fines and penalties from the Washington State Attorney General’s Office and Department of Licensing.
Between the OEM agency model, EV incentives in the federal Inflation Reduction Act and California phasing out internal-combustionpowered vehicles, it’s not hard to read the handwriting on the wall.
15 HOW AN INVITING LOT CAN ATTRACT BETTER CUSTOMERS
There are a lot of things you can do, and most of them won’t cost you a thing except for a little creativity and some time.
19 SERVICE PROVIDER DIRECTORY
20 READ & RESPOND QUIZ
THE FRONT ROW | WSIADA.COM OCTOBER 2022 | 1
