FRONT ROW the
The official magazine of the WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION WSIADA.COM
707 Auburn Way South | Auburn, WA 98002 T: 253-735-0267 | F: 253-804-0844 staff@wsiada.com | WSIADA.COM
EXECUTIVE BOARD
Wasim Azzam, Board President All Right Auto Sales | President@wsiada.com
Badie Darwazeh, Board Vice-President | VPresident@wsiada.com
J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com
Emil Scarsella, Board Treasurer Town & Country Auto Sales | Treasurer@wsiada.com
CHAPTER PRESIDENTS
Blake Walker – North Cascade
Walker Motor Works | NoCascade@wsiada.com
Vacant Position – North Sound NoSound@wsiada.com
David Magarrell – South Sound Auto Sales Consultants, LLC | SoSound@wsiada.com
Frank Schmitt – Vancouver
Brush Prairie Auto Sales |Vancouver@wsiada.com
Open Position – Yakima Yakima@wsiada.com
Rhonda Coffin – Tri-Cities
USA Auto Sales, Inc | Tri-Cities@wsiada.com
Ron Medlen - Spokane
Livestream Auto Sales | Spokane@wsiada.com
AT-LARGE BOARD
Randy Fletcher, Board President (Emeritus) In-N-Out Auto Sales
AJ Hamedian, Board President (Emeritus) Inline Motors
Ken Williamson, Board President (Emeritus) John’s Auto Mart, LLC
WSIADA STAFF
Brian Dansel, Executive Director
Rick Olson, Education Manager
Mila Froman, Membership Manager Mary Walton, Accountant
PRODUCTION EDITOR
Professional Mojo
Copyright 2022 WSIADA
CONTENTS JUNE 2022
6 MEET WSIADA’S MASCOT 19 MEMBERSHIP APPLICATION
2 PRESIDENT’S MESSAGE: WHAT HAPPENED TO THE CAR BUSINESS IN THE LAST 30 MONTHS, AND WHERE MIGHT WE BE GOING IN THE FUTURE?
I believe that with the supply imbalance returning to normal we should expect to see used car prices coming back down to earth.
11 3 LESSONS WE CAN LEARN FROM THE ONLINE BUYING EXPERIENCE
In 2020 online shopping hit nearly 4 trillion market size across the globe and it’s on target this year to hit 300 million in the U.S. alone.
4 CATALYTIC CONVERTER THEFTS CONTINUE TO RISE
States are passing Bills with new penalties and requirements for scrap metal dealers who buy used converters.
6 EXECUTIVE DIRECTOR’S MESSAGE: ONE YEAR IN
It has been one full year since I took over as Executive Director and I would like to talk about what I have seen in that time.
12 THE KEYBANK PERSPECTIVE: PROTECTING YOUR BUSINESS FROM SOCIAL ENGINEERING SCAMS
What does data theft look like, really? Is it a blackhoodie clad villain tapping away at a laptop while ominous green code streams across their monitor? Not usually.
13 WSIADA CHAPTER BRIEFS
13 LEGISLATIVE UPDATE
14 TIPS TO MAXIMIZE DEALER SUCCESS
Finding success and maintaining it as an independent dealer has become increasingly challenging. New car supply has gone down, which has caused used car demand to skyrocket.
8 10 THINGS A CAR SALESMAN SHOULD KNOW
Things have been changing in the car business very rapidly over the past few years, but these remain to hold true and probably will as long as we are selling cars for a living.
16 PROS & CONS OF AN LHPH STRATEGY
19 SERVICE PROVIDER DIRECTORY
20 READ & RESPOND QUIZ
THE FRONT ROW | WSIADA.COM JUNE 2022 | 1
Dealers Association
