If You’re a Hammer, Everything’s a Nail PLUS
ROW The official publication of the Washington State Independent Auto Dealers Association the
FRONT
WSIADA PRESIDENT
Car
Media World
Will car prices ever come back down anytime soon? How to Crush
Sales in a Social
How Inventory Shortages Today Will Hurt Fixed Ops Tomorrow
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2022
How Dealership Innovation Can Draw Women into the Automotive Industry
July
magauctions.com/rockandroll magauctions.com/ kendall DAA NORTHWEST’S ROCK & ROLL SALE JULY 20 & 21 WITH SAMMY HAGAR • JUNE 15: MAG Now inaugural Kendall sale at 1:00 PM with transportation assistance • JUNE 24: $500 gift card drawing every 5th Kendall unit sold at DAA Seattle BIG NEWS! Find Kendall Trades on MAG NOW and in DAA Seattle’s Lanes
FRONT ROW the
The official magazine of the WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION WSIADA.COM
707 Auburn Way South | Auburn, WA 98002 T: 253-735-0267 | F: 253-804-0844 staff@wsiada.com | WSIADA.COM
EXECUTIVE BOARD
Wasim Azzam, Board President All Right Auto Sales | President@wsiada.com
Badie Darwazeh, Board Vice-President | VPresident@wsiada.com
J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com
Emil Scarsella, Board Treasurer Town & Country Auto Sales | Treasurer@wsiada.com
CHAPTER PRESIDENTS
Blake Walker – North Cascade
Walker Motor Works | NoCascade@wsiada.com
Vacant Position – North Sound NoSound@wsiada.com
David Magarrell – South Sound Auto Sales Consultants, LLC | SoSound@wsiada.com
Frank Schmitt – Vancouver
Brush Prairie Auto Sales |Vancouver@wsiada.com
Open Position – Yakima Yakima@wsiada.com
Rhonda Coffin – Tri-Cities
USA Auto Sales, Inc | Tri-Cities@wsiada.com
Ron Medlen - Spokane
Livestream Auto Sales | Spokane@wsiada.com
AT-LARGE BOARD
Randy Fletcher, Board President (Emeritus) In-N-Out Auto Sales
AJ Hamedian, Board President (Emeritus) Inline Motors
Ken Williamson, Board President (Emeritus) John’s Auto Mart, LLC
WSIADA STAFF
Brian Dansel, Executive Director
Rick Olson, Education Manager
Mila Froman, Membership Manager Mary Walton, Accountant
PRODUCTION EDITOR
Professional Mojo
Copyright 2022 WSIADA
CONTENTS JULY 2022
4 E PERMITS INCREASE 7/1 19 MEMBERSHIP APPLICATION
2 PRESIDENT’S MESSAGE: WILL CAR PRICES EVER COME BACK DOWN ANYTIME SOON?
Most industry analyst today don’t think that soaring car prices will return to prepandemic levels any time soon.
4 EXECUTIVE DIRECTOR’S MESSAGE: ONE YEAR IN FILING WEEK OVER WSIADA will be sending out a voters guide that will cover races in your own legislative district this year and moving forward.
10 AUCTION DIRECTORY
6 HOW TO CRUSH CAR SALES IN A SOCIAL MEDIA WORLD
If you’re in the business of selling cars and wish to capture opportunities with potential car buyers outside of the brick & mortar showroom, it’s important to know the steps to selling a car using social media and how to be more effective.
11 COMPLIANCE CONCERNS TO CONSIDER
From a severity perspective, what are the top three compliance concerns that should keep a dealership owner up at night? The concerns on this list are non-negotiable and severe repercussions if not termination should be the only considered outcome.
13 FROM THE ASHES: OUR EXPERIENCE WITH FIRE, 2022
It was just another Thursday, until smoke filled the air and sirens rang out indicating a big fire at our storage unit. The lessons we learned are worthy of sharing with our association members.
8 HOW INVENTORY SHORTAGES TODAY WILL HURT FIXED OPS TOMORROW
The challenges posed by the inventory shortage are so pervasive that it’s already becoming difficult to remember a time when we weren’t all talking about it.
14 HOW DEALERSHIP INNOVATION CAN DRAW WOMEN INTO THE AUTOMOTIVE INDUSTRY
15 IF YOU’RE A HAMMER, EVERYTHING’S A NAIL
When you ask a question of someone at the dealership, consider the source, when you listen to the answer.
19 SERVICE PROVIDER DIRECTORY
20 READ & RESPOND QUIZ
THE FRONT ROW | WSIADA.COM JULY 2022 | 1
