The official publication of the Washington State Independent Auto Dealers Association
February 2022
Is Your Dealership UNDERINSURED in Today’s Economy?
Sculpting Legislation for Our Industry
Dealer input is critical
Focus on Fraud PLUS
Top 7 Ways Dealers
Can Turbocharge Their Used Car Inventory
The official magazine of the WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION WSIADA.COM
707 Auburn Way South | Auburn, WA 98002 T: 253-735-0267 | F: 253-804-0844 staff@wsiada.com | WSIADA.COM
EXECUTIVE BOARD
Wasim Azzam, Board President-Elect
All Right Auto Sales | President@wsiada.com Position Available, Board Vice-President VPresident@wsiada.com
J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com
Emil Scarsella, Board Treasurer Town & Country Auto Sales | Treasurer@wsiada.com
CHAPTER PRESIDENTS
Blake Walker – North Cascade
Walker Motor Works | NoCascade@wsiada.com
Badie Darwazeh – North Sound
Seattle Auto Haus | NoSound@wsiada.com
David Magarrell – South Sound (Elect)
Auto Sales Consultants, LLC | SoSound@wsiada.com
Open Position – Vancouver Vancouver@wsiada.com
Open Position – Yakima Yakima@wsiada.com
Rhonda Coffin – Tri-Cities
USA Auto Sales, Inc | Tri-Cities@wsiada.com
Open Position – Spokane Spokane@wsiada.com
AT-LARGE BOARD
Randy Fletcher, Board President (Emeritus)
In-N-Out Auto Sales
AJ Hamedian, Board President (Emeritus)
Excellent Choice Auto Sales, LLC
Ken Williamson, Board President (Emeritus)
John’s Auto Mart, LLC
WSIADA STAFF
Brian Dansel, Executive Director
Rick Olson, Education Manager
Mila Froman, Membership Manager
PRODUCTION EDITOR
Professional Mojo
Copyright 2022 WSIADA
2 PRESIDENT-ELECT’S MESSAGE: “SUCCESS IS OVERCOMING YOUR FEARS AND UNDERSTANDING THAT YOU CONTROL YOUR DESTINY.” What most business owners don’t realize is the significance of a business association that can bring business owners of different skills together for one goal and that is to educate, assist, and protect.
6 FOCUS ON FRAUD
This survey shares fraud trends, including income forgery and employment misrepresentation, and dealer-perpetuated fraud.
10 FTC EXPANDS DATA SECURITY REQUIREMENTS, IMPACTING DEALERS
At the end of October, the Federal Trade Commission announced its expansion of the Safeguards Rule to better protect consumer financial information from cyberattacks and security breaches.
4 EXECUTIVE DIRECTOR’S MESSAGE: SCULPTING LEGISLATION FOR OUR INDUSTRY
WSIADA needs to have more of a role in developing legislation aimed at helping our industry.
5 IS YOUR DEALERSHIP UNDERINSURED IN TODAY’S ECONOMY?
If you’ve been needing an excuse to review your dealers/garage insurance policy and make sure it is in line with 2022 moving forward this may be the time.
12 DATA SHOWS DEALER SALES ACTIVITY HEALTHIER WHEN THEY KEEP AD BUDGETS INTACT
Automotive marketers all over the U.S. have continuously reevaluated strategies for 2021 ad budgets.
14 TOP 7 WAYS DEALERS CAN TURBOCHARGE THEIR USED CAR INVENTORY
17 SERVICE PROVIDER DIRECTORY
18 READ & RESPOND QUIZ
21 AUCTION DIRECTORY