the Front Row - March 2023 (Teaser)

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THE FRONT ROW

Defeating the Used Motor Vehicles Express Warranties Act

How to Sell Battery-Electric Vehicles to Skeptical Customers

Car Financing Costs Will Keep Rising This Year Car Photography Tips for Car Dealerships PLUS How to Boost Lead Generation in Auto Dealerships

MESSAGE
PRESIDENT’S
MARCH 2023 • WSIADA.COM THE MAGAZINE FOR WASHINGTON INDEPENDENT AUTO DEALERS SINCE 1988 SAVEEducation2023Fairs THE EAST-SpokaneDATES! Jul18WEST-SeattleSep21 SEE PAGE 15

MEETING YOU WHERE YOU ARE

Your Pacific Northwest Auction Partner

Physical Auction Locations

McConkey Auction Group Appoints Seattle AGM Position is filled as auction growth soars

McConkey Auction Group (MAG) announced recently the promotion of Aaron McConkey to AGM of DAA Seattle. McConkey has served as MAG’s VP of Strategic Technology since 2021 and previously spent eight years with Auction Edge.

Simulcast Sales

two years ago. He elaborated, stating “…it's been fun to watch this auction and team see such incredible growth this last year, and I'm honored to now be a part of it. I hope that my background in running software teams brings a fresh perspective to our auction organization, and I can't wait to see what's in store for DAA Seattle and MAG Auctions in general.”

“Aaron grew up in this industry and he understands the challenges and opportunities technology presents to our customers and team members,” said David Pendergraft, McConkey Auction Group’s COO. “He possesses the knowledge, experience, and relationship skills that are instrumental in helping DAA Seattle maximize the impact of its recent growth,” he added. McConkey joins DAA Seattle’s leadership team alongside General Manager Dave Blake.

Dealer-to-Dealer Digital Auctions

DAA Seattle opened its doors in 2013 and will celebrate its tenth anniversary this May. The auction offers 800-1000 units to licensed, wholesale dealers every Friday and features a monthly GSA Public Vehicle Auction.

"I am super excited to join DAA Seattle’s management team,” said McConkey, who has worked from DAA Seattle’s Auburn, Washington location since joining MAG

McConkey Auction Group is an independent, wholesale auto and specialty auction company headquartered in Spokane, Washington. Its physical auctions include DAA Seattle, DAA Northwest, and DAA Las Vegas, and it offers MAG Now digital auctions powered by EBlock. The company is a member of the National Auto Auction Association and ServNet, America’s premier independent auto auction network.

Your Pacific Northwest Auction Partner

@mcconkeyauctiongroup magauctions.com
@mcconkeyauctiongroup magauctions.com
PRESS RELEASE

THE FRONT ROW

The official magazine of the WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION WSIADA.COM

707 Auburn Way South | Auburn, WA 98002 T: 253-735-0267 | F: 253-804-0844 staff@wsiada.com | WSIADA.COM

EXECUTIVE BOARD

Wasim Azzam, Board President All Right Auto Sales | President@wsiada.com

Badie Darwazeh, Board Vice-President Seattle Auto Haus | VPresident@wsiada.com

J.T. Curry, Board Secretary Motors Northwest | Secretary@wsiada.com

Emil Scarsella, Board Treasurer Town & Country Auto Sales | Treasurer@wsiada.com

CHAPTER PRESIDENTS

Vacant Position – North Cascade NoCascade@wsiada.com

Victor Perez – North Sound Route527 Motorsports | NoSound@wsiada.com

David Magarrell – South Sound Auto Sales Consultants, LLC | SoSound@wsiada.com

Vacant Position – Vancouver Vancouver@wsiada.com

Vacant Position – Yakima Yakima@wsiada.com

Vacant Position – Tri-Cities Tri-Cities@wsiada.com

Vacant Position – Spokane Spokane@wsiada.com

AT-LARGE BOARD

Randy Fletcher, Board President (Emeritus) In-N-Out Auto Sales

AJ Hamedian, Board President (Emeritus) Inline Motors

Ken Williamson, Board President (Emeritus) John’s Auto Mart, LLC

WSIADA STAFF

Rick Olson, Director of Operations Mila Froman, Membership Manager Mary Walton, Accountant

PRODUCTION EDITOR

Professional Mojo

Copyright 2023 | WSIADA

2 ENACTING THE USED MOTOR VEHICLES EXPRESS WARRANTIES ACT

This legislation will hurt all dealers. It will more likely put many of us out of business; therefore, we strongly oppose the Used Motor Vehicles Express Warranties Act.

4 DIRECTOR OF OPERATIONS VIN INSPECTIONS: DEMAND OUTPACES RESOURCES IN WA

5 CAR FINANCING COSTS WILL KEEP RISING THIS YEAR

Vehicle loan rates will continue to rise this year as the Federal Reserve issues further bumps, so borrowers will pay more to finance cars, especially borrowers with bad credit, forecasts consumer financial services company Bankrate.

12 CFPB ORDERS WELLS FARGO TO PAY $3.7 BILLION FOR WIDESPREAD MISMANAGEMENT OF AUTO LOANS, MORTGAGES, AND DEPOSIT ACCOUNTS

The company repeatedly misapplied loan payments, wrongfully foreclosed on homes and illegally repossessed vehicles.

14 HOW TO BOOST LEAD GENERATION IN AUTO DEALERSHIPS

Boosting lead generation is important for car dealerships to stay competitive, maintain a steady stream of deals, reduce customer acquisition costs, and drive future growth. Check out these tactics to learn how to boost lead generation in your dealership.

6 HOW TO SELL BATTERYELECTRIC VEHICLES TO SKEPTICAL CUSTOMERS

Dealership buy-in is considered an important element to the prospects of EV market success. When it eventually comes to highvolume electric-vehicle sales, auto dealers will tackle the task. But it will take getting up to speed first.

8 CAR PHOTOGRAPHY TIPS FOR CAR DEALERSHIPS

By providing car buyers with accurate and high-quality visual representations of their vehicles, car dealerships are able to ensure that their customers are informed and confident in their purchase decisions.

15 SAVE THE DATES: 2023 EDUCATION FAIRS

16 INSURANCE COMPANIES ARE REFUSING TO COVER CERTAIN HYUNDAI AND KIA MODELS

The changes do not affect existing policyholders, but it certainly puts a damper on anyone hoping to grab a used car and get it insured.

17 INSURANCE HIGHLIGHT: ARE YOU STILL OFFERING UNACCOMPANIED TEST DRIVES?

18 MEMBERSHIP APPLICATION

19 WHY JOIN WASHINGTON IADA?

20 READ & RESPOND QUIZ

THE FRONT ROW | WSIADA.COM MARCH 2023 | 1
CONTENTS MARCH 2023 10 AUCTION LISTING | 16 SERVICE PROVIDER DIRECTORY

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