WSA Mobile Catalogue 2013

tOWARDS A GLOBAL MOBiLE KNOWLEDGE SOCiEty

ABU DHABi

WSA-mobile Excellence in m-Content 2.0

Excellence in mobile Content 2.0

CONTENT

Mobile Ubiquity – Search for Quality Content. By Peter A. Bruck 4 Key Statements 6 Welcome to Abu Dhabi 7 Is Augmented Reality Becoming a Mass Media Channel? 8

By Tomi T. Ahonen Mobile! Are Stores loosing Relationships with Shoppers?

Interview with Gary Schwartz

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Mobile Travel, what Revolution? By Frederic Gonzalo

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Mobile Innovation: Charging Up The Startup Ecosystem.

By Madanmohan Rao

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Perspectives on a mobile revolution. Experts Statements

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Participating Countries Nominations, Winners 20

Winners & Categories 22 m-Business & Commerce 23 m-Government & Participation 33 m-Learning & Education 41 m-Entertainment & Lifestyle 49 m-Tourism & Culture 57 m-Media & News 65 m-Environment & Health 73 m-Inclusion & Empowerment 81 WSA mobile Jury 2013 90 WSA-mobile Global Conference, Abu Dhabi Feb 3-5 2013 96 Keyspeakers 99 WSA Eminent Experts 102

Imprint Editorial Team Editor and Author: Peter A. Bruck Text Management: Matthias Gruber, Eva Krallinger, Nora Wolloch Text Editing: Hania Fedorowicz Layout and Design: floorfour, Herbert Ellinger

WSA-mobile Project Team Birgit Berger, Matthias Gruber, Eva Krallinger, Nora Wolloch

WSA-mobile Event Team Philipp Benedikt, Birgit Berger, Emilia Bruck, Matthias Gruber, Stephanie Höltschl, Lucie Jagu, Eva Krallinger, Nora Wolloch

Produced by World Summit Award Office ICNM – International Center for New Media Moosstraße 43a, 5020 Salzburg, Austria wsa@icnm.net | www.wsa-mobile.org © 2013 ICNM All rights reserved. No part of this book may be reprinted, reproduced, utilized in any form by any electronic, mechanical or other means, now known or hereafter invented, including photocopying or in any information storage or retrieval system, without permission of ICNM in written form. This edition has been published by ICNM. Printed in Abu Dhabi The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of ICNM concerning the legal status of any country, territory, city or area or of its authorities, or the delimitation of its frontiers or boundaries. The identified authors are responsible for the choice and the presentation of the facts contained in this book and for the opinions expressed therein, which are not necessarily those of ICNM and do not commit either organization.

wise vision and directions of its leadership, has become the preferred regional hub for the United Nations organizations for information and communication technologies (ICT), as we host the second World Summit Award for Mobile Content.

This event offers a unique peek for our regional neighbors into localizable IT updates and advanced tools, and how far these tools can be used for sustainable development and increasing its global participation in achieving Millennium Development Goals (MDGs).

ICT has developed new knowledge-based economy systems, making such economic model the core target of the Abu Dhabi e-Government strategy, gradually driving transformation towards its attainment, in accordance with the Abu Dhabi Vision 2030, ultimately rendering the community towards the “developed-countries” class.

The Abu Dhabi e-Government strategy supports initiatives for sustainable innovation of technology, nationally and internationally, and the use of innovative applications for developing and improving content production locally. Indeed, our “strategy” goals generally correspond to those of the WSA, especially those related to utilizing ICT as the means for the welfare and well-being of mankind. Such approach builds on the widely strong belief that investing in human capital will prove to be the best in the 21st century, and the empowering tool for community transformation

Abu Dhabi Systems and Information Center

Abu Dhabi, Abu Dhabi, thanks to the

towards knowledge-based economy, thereby realizing the vision of our wise leadership to boost the rank of the Abu Dhabi Government among the top five in the world.

Abu Dhabi Systems and Information Center (ADSIC), being the governmental entity responsible for the IT agenda locally, and while supervising the e-Government program implementation and sponsoring initiatives and mature assets and competencies that are of critical importance to the e-Government project, beside being the main WSA partner, which share the same aspiration towards the achievement of MDGs, will spare no effort in providing any kind of support required, and the perfect setting for holding the Award events and conferences, in a way that truly reflects the leading, civilizational role of the UAE capital, regionally and internationally.

H.E. Rashed Lahej Al Mansoori Director General Abu Dhabi Systems and Information Center

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Mobile Ubiquity – Search for Quality Content

by Peter A. Bruck

We live in an entirely mobile world.

The 20th century provided most, if not all the devices and infrastructure to become physically mobile. The 21st century has delivered in its 1st decade pervasive mobility for all information and communication.

Smartphones and tablets are taking the lead away from PCs. Notebooks, information access, and communication connectivity have become ubiquitous. Penetration rates reach 180 per cent or more in many developed countries and feature phones have become more important than food in many poorer communities. The mobile boom in South East Asia and Africa had monthly tens of millions of users and more people have access to mobile devices than to clean water or a bank account which they can call their own.

Wanted: Mobile Content that matters The pervasiveness of mobile computing and the leaps in mobile bandwidth have opened flood gates of content and applications. So much so, that the question of what is quality has become an ever more important one.

Content developers are turning technical devices into powerful tools for creation: They

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add new content and applications at ever increasing speed and volume to the ecosystem.

World Summit Award and the book you are holding in your hands answer the question of which content is worth paying attention to, which delivery on the promise of easy creation and quick design also content depth and fine navigation.

In this book you find content that addresses the needs of the masses and which has a direct impact on the daily lives of many ­ ­millions – a most positive one: Mobile apps assist emergency forces tracking earthquake victims, guide wheelchair users, manage learning processes and provide peasant farmers with banking opportunities. This new content and innovative applications have the potential to empower people while at the same time opening up a whole new world of business opportunities – in Abu Dhabi and Accra, in USA and China, in ­Cairo and Calcutta.

m-Government & Participation

m-Learning & Education

m-Entertainment & Lifestyle

m-Tourism & Culture

m-Media & News

m-Environment & Health

m-Inclusion & Empowerment

Smartphones and mobile broadband fill the app stores to the brim and the question of quality content is becoming more and more crucial. Which apps and services do really make a difference for people? Which include people in remote regions and which in u ­ rban areas? How can local producers and startups make money from their ideas? And do challenges like multiscreen, big data and the war of platform providers play out for the user and consumer?

WSA-mobile: Promoting the Richness and Diversity of mobile Content The World Summit Award for mobile content (WSA-mobile) answers many of these questions. It uses the mechanisms of a global contest in over 160 UN member states to select and promote outstanding local content and apps with global relevance. Thanks to the great work of its global network of national experts, WSA-mobile proves that ­

innovative apps from all regions and cultures allow truly new forms of knowledge and information exchange. And it highlights the opportunities for local content producers to be successful on a global market.

The activities of the World Summit Award are conducted within the framework of the United Nations’ World Summit on the Information Society (WSIS), mandated by the WSIS Plan of Action and executed in collaboration with UNESCO, UNIDO and UN DESA GAID. By building on a global network of national experts, non-governmental groups, government offices and other professional associations, WSA-mobile ensures that it finds quality content in more than 160 UN-­ member states. Together with its key partner Abu Dhabi Systems and Information Center (ADSIC), WSA-mobile provides a global stage for outstanding content at the World Summit Award Mobile Winners’ Events in Abu Dhabi.

On a biennial basis, the events bring together renowned experts and business leaders as well as high ranking government representatives to discuss latest innovation in mobile content. And the event allows for the 40 contest winners to present their products to a global audience. In the name of all who benefit, I want to thank our host in Abu Dhabi for making this possible and being generous and committed to the global contest process and the festive events.

This booklet is an impressive compilation of 40 outstanding apps that make a difference and therefore have been selected by the WSA-mobile jury. All of them prove that mobile apps and services can contribute to the development of an inclusive knowledge society. I congratulate all those involved in the projects and thank those who have enabled them.

Prof. DDr. Peter A. Bruck Chairman of the WSA Board of Directors

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Mobile Ubiquity – Search for Quality Content

m-Business & Commerce

Key Statements

Ms. Irina Bokova Director General UNESCO

Mobile technology has helped to create new links among people and it has enhanced opportunities for marginalized groups to participate in social, political and economic life. It has also facilitated the creation and dissemination of knowledge across borders.

Ms. Lynn St.Amour President & CEO, The Internet Society (ISOC)

For all these reasons, mobile technology is one of our most powerful assets to build inclusive knowledge societies. For this, we need more than technology. We must produce and share relevant quality content to create the conditions for a truly inclusive dialogue among all people and cultures.

This is why UNESCO is working to harness the power of mobile technology to fulfill the promises of quality education for all, to deepen mutual understanding and to empower people. The WSA Mobile Congress is a unique opportunity to promote excellence in mobile content, and UNESCO is proud to contribute to this global effort.

We can only begin to imagine the future impact of the Internet with the accelerating growth of connectivity to mobile devices.

The World Summit Awards provides an outstanding opportunity for young people to showcase their talents and creativity in developing mobile apps that truly make a difference. The Internet Society congratulates the impressive assembly of 2012 winners and all the participants in this exciting global initiative.”

Kandeh K. Yumkella UNIDO Director-General

channel through which we connect, inform and make the decisions that shape our future. In Africa and elsewhere they bring the power of the Internet right into the hands of the people, boosting business and entrepreneurship. UNIDO welcomes and supports the efforts of the WSA and its Mobile Edition 2013.

Jānis Kārkliņš Assistant Director-General for UNESCO’s Communication and Information Sector

Thomas Stelzer Assistant Secretary-General for Policy ­Coordination and Inter-Agency Affairs, Department of Economic and Social Affairs, United Nations

Established in the framework of the World Summit on the Information Society, The World Summit Award (WSA) has been selecting and promoting the world’s best e-Content and most innovative ICT applications. Partnering with governments, private sector and civil society in over 160 UN

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member states, the WSA supports the implementation of the UN Agenda for Development of the Information Society and the Millennium Development Goals of ending poverty, hunger and disease, providing education for all, saving the environment and giving a fair share to women through the use of ICTs. Responding to rapid changes in the information society, the new WSA-mobile initiative emphasizes cultural diversity and identity, the creation of varied information content and the digitalization of educational, scientific and cultural heritage. It aims to make the benefits of the new Information Society accessible and meaningful for all.

I wish the forthcoming WSA-mobile Global Conference in Abu Dhabi, from 3–5 February 2013, success.

The uptake of mobile communications in the world is as spectacular as its potential for development. Mobile technologies have transformed all spheres of life and they have allowed access to information and knowledge in areas where it was not possible before. They are contributing to economic, social and cultural development in all parts of the world. As an Organization whose top priorities include Education for All and building inclusive knowledge societies, UNESCO is contributing to this drive through capacity building, by encouraging the generation and dissemination of quality content and by advocacy in partnership with all stakeholders.

Welcome to Abu Dhabi

Abu Dhabi is the largest of the seven emirates that make up the United Arab Emirates. Abu Dhabi, the city, is also the federal capital. It lies on a T-shaped island jutting into the Arabian Gulf from the central western coast.

The latest census in 2005 indicates a population of 1.29 Million. About 80% of the population are expatriate - foreigners from other Arab countries, the Indian sub-continent, Britain, Europe, US, Canada, Australia and many more.

Both onshore and offshore, Abu Dhabi has 10% of the world’s known oil reserves and 4% of the natural gas reserves. Abu Dhabi has 90% of the UAE. oil reserves which, at current rates of production, are expected to last for another 100 years. Abu Dhabi is ­pursuing alternative commerce and business to diversify the economy. Plans are in place to increase tourism to the emirate. The exquisite Emirates Palace Hotel & Conference Center opened its doors in 2005, putting

Abu Dhabi on the luxury hotel map for world class travelers and events. Etihad Airways based in Abu Dhabi, is designated the National Airline of the United Arab Emirates and one of the fastest growing airlines in the world.

Cultural sites abound in Abu Dhabi, whose name implies “Father of the Gazelle” most likely due to the large number of gazelles and oryx that once flocked the emirate’s arid deserts. These heritage sites provide holiday makers with a glimpse of this emirate’s ­storied past – reaching as far back as 5000 BC – and an understanding of its people’s culture, values and aspirations. Being the capital, Abu Dhabi also houses embassies and hosts ambassadors from all over the world.

Welcome to Abu Dhabi

Year-round sunshine, pristine beaches, spectacular sand dunes and pulsating cosmopolitan lifestyle await every guest in Abu Dhabi. Such idyllic setting cuddles this emirate known around the world for its massive oil reserves and majestic mosques with towering minarets. These, combined with the distinct Arabic hospitality and mystique – and world-class infrastructure – make Abu Dhabi an excellent destination both for the experienced and novice traveler.

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By Tomi T. Ahonen

Is Augmented Reality Becoming a Mass Media Channel?

I had been monitoring Augmented Reality (AR) in some military uses, like the visors on helmets for advanced fighter jets in military tech in the past decade, but became first aware of a ‘civilian’ adaptation of AR in 2009, in an advertising campaign. Ford Ka ran a promotion in several European cities where a virtual, life-sized Ford Ka was visible only through a cameraphone that used a special AR application. Back then I thought it was a cute but obscure technology that might win some awards, but I did not see a big mass market emerging for that concept.

A year later I saw two separate solutions on opposite sides of the planet, that made me rethink my view of the consumer appeal of AR. In Japan, the world’s biggest mobile advertising agency, D2C, launched the iButterfly. These are virtual butterflies that initially were floating around Tokyo, and could be ‘hunted’ via cameraphone views. You could see and catch and collect the colorful virtual butterflies, which were regionally specific (different colors for different regions) and every time you caught a butterfly, you received an advertising coupon as a reward, in addition to adding that particular butterfly to your collection. A whimsical non-combat oriented game if you will, perhaps more

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suited for young kids than most gamers -but nonetheless, here was a valid commercially capable ‘platform’ that could deliver AR for mass markets. I started to see the light.

And simultaneously over in the Netherlands, my friends Raimo van der Klein, Claire Boonstra and Maarten Lens-Fitzgerald and others set up a company called Layar, which has now grown to be the world’s most used ‘Augmented Reality Browser’. Just as we use Google Chrome or Mozilla Firefox or perhaps Microsoft Explorer to browse the internet, an AR browser, lets you ‘browse’ the AR world of virtual information that is all around us, or may be embedded in anything from posters and billboards to printed magazines as well. Layar incidentially is not the only AR browser: Wikitude and Aurasma are other AR browsers. But as I knew Raimo and team from my work with Mobile Monday, I happened to get to know the Layar project from very early and got to know much of the team and their early work. Now I was starting to become convinced.

On one level, current AR content and services can be said to be ‘formats’ for mobile data services and apps. So as we have MMS pic-

ture messages, mobile internet web banner ads, SMS voting for TV shows, ringback tones and downloadable games (like Angry Birds), we now also have ‘AR content’ on mobile phones. So to that degree, one might argue that AR is ‘only’ a format for mobile, not its own ‘media’ channel like radio, TV, internet and mobile itself.

This issue disappears when AR can be delivered on platforms that are ‘not mobile phones’, such as tablet PCs. OK, some experts think tablet PCs and smartphones are actually just different sized variations of the same device? Fine. AR can be also delivered via cameraphone equipped gaming devices these certainly are not mobile phones - and can be delivered through new eyeglasses like project Google Glass. The new goggles that show AR to us are definitely not smartphones by any stretch of that definition.

They are totally new types of digital devices and they too can receive AR content.

AR extends far beyond mobile phone handsets. AR is not only a format for mobile, it is its own mass media channel. I have been chronicling the evolution and growth of mass media: the first was print 500 years ago, then came Recordings, Cinema, Radio

Is it fair to call it a ‘mass’ medium? Isn’t AR still a ‘niche’ media concept that only appeals to nerdy tech geeks? Maybe so. But let’s look at some of the numbers we have started to see. In Hong Kong – the first country where the Japanese iButterfly expanded beyond Japan – the total number of iButterfly users reached 300,000 in the first year. Is that a relevant number? It was 7% of all smartphone owners in Hong Kong at the time – this is no longer an ‘early adopter’ technology if in its first year it can reach a­lmost one in twelve smartphone owners in Hong Kong, one of the countries with the highest smartphone penetration rates in the world. How many iButterflies were caught that year? 10 million! 33 iButterflies were on average caught by Hong Kong smartphone owners who used the service, delivering yes, 10 million mobile ads via this new medium.

From the UK we hear that Tesco the giant ­supermarket chain has added AR interactivity to its printed monthly free customer magazine, the kind with content such as cooking advice. Their AR response rates on the ­AR-enabled interactive pages have an average response rate of 15%. In France, a website specializing in selling eyeglasses and sunglasses, DirectOptic, added AR virtual trialing to its eyeglasses and sunglasses, and found that those visitors to the website who used the AR function were 41% more likely to make a purchase – and the average value of the eyewear they bought, cost 12.5% more. So DirectOptic is earning 45% more revenue after they added AR virtual trials onto their website.

There are tons of clever AR stunts and uses in various campaigns. Universal movie studios celebrated their 100 year anniversary by releasing full-size AR dinosaurs to roam on London’s streets to terrify and delight the Londoners. A Swedish company Fingerfunk will let you Augment your clothing, so for

example they sell a T-shirt where the ‘Alien’ monster will jump out of the T-shirt just like in the movie. Disney is releasing AR based birthday cakes, where surprises are hidden inside the cake, seen only through the magic of AR and a smartphone, and includes such Disney aspects as the ability to use a magic wand to add sprinkles to the cake. And it is not all silly stuff: in Japan researchers at Tokyo University found that if someone dieting uses AR goggles that magnify the size of the food they eat, they eat 10% less!

And then there is Layar. Layar has already passed 20 million total installs and has over 3 million active users monthly. I do not have a global breakdown, but the majority of the pioneering content and partners for Layar came from the Netherlands, so it is fair to assume that perhaps half of Layar users are from the Netherlands. If we say 1.5 million active users are Dutch, out of total smartphones in use in the country, Layar has already been adopted by 15.5% of Dutch smartphone owners. This is far beyond a techy nerdy niche market.

The AR space is evolving dramatically and every week brings more astonishing news and services and concepts. The Ikea catalog is Augmented - that makes so much sense, as you can just point your phone at the empty spot in your apartment, and virtually ‘try out’ various Ikea furniture that might fit in that slot. There are comic books which now have Augmented Reality pages, like Eppo out of the Netherlands. The Japanese rap artist Seeda made an AR adventure tour for his fans across Japan to promote his new album.

And Wonderbra figured out how to do AR on YouTube videos - they had totally ‘safe’ fully clothed YouTube video of their model showing off how sexy she was dressed (fully clothed) and describing what her Wonderbra gear was underneath. If you wanted to see her in the bra and panties, you had to download the Wonderbra app to see the AR version of her in the underwear version of the same video. I could go on and on, but I will not, there is already so much innovation happening in this space. I want to end with a little prediction.

I was reporting on the birth of the mobile internet and mobile as a mass media channel more than a decade ago. My early books were all chronicling the innovations, the trials and tests of the successes and failures of the early media experiments in mobile. I also became known as the statistician reporting on the audience sizes, and perhaps even more importantly, the content revenues for the then-young new industry. I have now done my first comparison.

In the first two years of mobile becoming a mass media, from 1998 to 2000, mobile media audience grew from zero to 5 million.

Now, counting the AR audiences around the world, roughly speaking from 2009 to 2011, the AR audience also grew from zero to 5 million. AR is on path to match the growth rate of mobile as a robust globally relevant mass media channel, with news, games, music, advertising and the like.

And I project, that by the year 2020, the total global media audience for Augmented Reality will hit 1 Billion people. That is twice the size of the peak of global newspaper daily circulation. Yes, AR is the newest mass media channel and yes, it will change our lives.

Be prepared.

Tomi T Ahonen is a bestselling author of 12 books on mobile, technology and media.

He lectures at Oxford University’s short courses on mobile and media.

Seen at over 300 conferences and a cumulative audience of over 100,000 people, Tomi Ahonen is based out of Hong Kong serving clients on all six inhabited continents. He can be followed on Twitter at @ TomiAhonen

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Tomi Ahonen

and Television as the ‘legacy media.’ The ‘new media’ started with the Internet as the 6th mass media and mobile as the 7th mass media.

Now we have seen the 8th mass media – Augmented Reality.

Mobile! Are Stores loosing Relationships with Shoppers?

The love is gone. It used to be the case that a new store would open its doors, the shopkeeper put up an OPENING SALE sign and shoppers would obediently file in.

Now many shoppers are at home in their livingroom surfing their tablet. The shopper is not attached to your store anymore – This is increasingly the case with commodity products that are found in department stores, electronic stores, and bookstores.

There is more “couch commerce” in the near future than “store shopping”.

Is this problem specific to stores?

No it is not. You can substitute the word SHOPPER for the word CITIZEN, USER, STUDENT and substitute the word STORE for GOVERNMENT, ENTERTAINER, SCHOOL. The consumers of technology have become faster and the incumbent institutions have not caught up.

Gary Schwartz Over the past 10 years Gary Schwartz has become a thought leader in the global community. Over a series of books on mobile commerce, Gary has advised retailers, content owners and brands on how to leverage the increasing proliferation of ‘connected screens’. Gary is chair emeritus of the Interactive Advertising Bureau and Mobile Entertainment Forum and is presently working on a new book that discusses the value of the space and connections between the consumer’s mobile screens.

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How do you solve this problem?

Well it is not a problem per se. In the retail world it is a change in shopper behavior and some companies will suffer by not adapting and new companies will emerge to capitalize on this shopping behaviour. The key for any retailer is to understand their consumer and their “screen” activity.

This is the same in many verticals. We need to ask where consumers use their connected screens? When do they use them during the narrative of the day? How do you engage on one screen and move to another screen? I would say that the spaces between the connected screens are more important than the screen content itself. It is in these spaces that consumer intent is interrupted and abandoned.

I find it interesting that in a book on retail you spend time discussing the American presidential race.

Voting and Shopping go hand in hand. To succeed in mobile shopper you need to understand how to influence shopping behaviour. What makes a consumer buy? What makes a citizen vote?

The 2012 election has many lessons that an astute mobile market can learn from. The key takeaway is that LIKING a candidate and VOTING for the candidate are two separate (and in many cases isolated activities). The goal of Obama was to convert “intent” to vote to an actual election. In nearly all elections in the US over the past decade, a considerably high number of supporters said they would vote to the actual numbers on election day.

This is the shopkeepers’ dilemma! How do you get your loyal consumer to buy your product. Between the intent to buy and the purchase there are so many predatory mobile services to win over your customer’s basket. Mobile marketing is about developing services to connect to that consumer and drive tonnage.

How did Obama win?

Obama expanded his analytics war room that he built for the 2008 election fivefold.

Interestingly, he hired supermarket sales promotions “Chief Scientist” to head one of the war rooms. This was a serious pillar of the 2012 election: Obama separated out the

data war room and these number crunchers worked to measure one key factor: the consumer “persuadability” . . .

The contention was: “Why spend money on a citizen that will not ever vote “blue”. Find the loyalist and drive them to the voting booth. Find the swing population and drive them to vote blue. Obama’s team: targeted TV, phone calls & direct mailings, door knocks and social media.

The result was $1 billion in micro-donations and huge success in driving turnout in the swing states.

How does this translate for the retailer?

To counter “showrooming” behaviour the retailer has to learn how to establish a relationship with his loyal shoppers. He has to work out a strategy to connect to these shoppers and grab their basket. This involves developing a trusted direct-marketing channel on their connect-device. The shopkeeper needs to understand how to move the consumer from the PC to the tablet to the handheld and curate the conversation so that ultimately the purchase is made in their store or in their cloud.

This is challenge and goes far beyond scatter-gun media buying. The retailer needs to analyse his shopper behaviour and segment and target accordingly.

You focus on relationships with the consumer but also the data or BIG DATA behind this relationship.

Yes. Big Data is key to unlocking revenue for anyone in the commerce ecosystem.

Look at this past ThanksGiving in the US. At 5:23 p.m. eBay starts to blast out deals (not

5:00, not 5:30) Thanksgiving Day ends and the cloud shopping begins.

From personal work with brands and retailers over the course of 2012, it is clear that mobile messaging complement traditional direct marketing channels. Add a mobile message to an email blast and the conversion rates jump 10 – 15 per cent.

Black Friday is the not the first mobile shopping season but it is the first sign of Big Data and smarter targeting across all the shoppers connected screens. The winners are the folk with the mobile reach and frequency to scrap enough data big to drive smart segmentation: Facebook, Amazon, eBay, Google, Apple are the main players and often the CPGs and retailers are unwittingly feeding them the shopper intelligence necessary for them to grow fat and happy.

Brands and retailers have to take this data back. The retail Merchant Customer Exchange in the US, or MCX, is an example of retailers getting ahead of the game. A group of more than 14 brand name retailers and merchants have formed a new company called MCX, a mobile payment network that will let customers pay by mobile phone application at participating gas stations, retail stores, supermarkets, and restaurants.

Last thoughts?

Establish a mobile relationship with your loyalist base. Understand their screen consumption and adapt your content and commerce to their daily activity. Own the data from any interactions and use this data to better target these consumers.

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Gary Schwartz

Answer these questions and you can start to develop a business model around the ­shopper.

Mobile Travel, what Revolution?

By Frederic Gonzalo

The travel industry has undergone severe disruptions in the past decade with the ever-changing face of online distribution, where sites like Expedia, Orbitz or Priceline now play pivotal roles in the travel purchase decision model. In this context, social media gains influence before, during and after the travel experience, whether it’s done through posting pictures on Facebook while at the resort, or commenting and sharing hotel reviews via Tripadvisor after the trip.

In 2013, travel brands are facing the next paradigm shift, which has been brewing over the past two to three years: the mobile revolution.

travel on their phones or tablets but also research their next destination, hotel or event through their device. People use their devices at hand to dream of their next trip, and this is where opportunities abound for travel marketers around the world in order to reach potential customer upstream, while they are still in aspirational research mode.

In a study conducted last November 2012 by Expedia MediaSolutions and ComScore, 2 in 3 mobile device owning travelers admitted to travel dreaming at least once a month or more!

Mobile a key driver in digital travel growth According to a report last year from emarketer, total spending on online travel was expected to reach over $120 billion by the end of 2012 and should reach close to $129 billion by end of 2013, a yearly growth of 8%.

Compared to overall online retail sales, online growth for travel is slow, mostly due to a certain level of maturity in the market. The US mobile travel market, however, is a different story. In 2012, it was estimated that 16 million Americans booked travel via a mobile device. By 2016, this number is expected to more than double to 36.7 million!

During this same time period, significantly more mobile users will not only purchase

Frederic Gonzalo is a professional speaker, blogger and consultant specializing in marketing, social media and eTourism. You can read his blog at www. fredericgonzalo.com or follow him on Facebook, Twitter, Google+, Pinterest or Linkedin.

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From solomo to mobile only One of the biggest eTourism trends of 2012 was the rise of solomo, the convergence of social, local and mobile. Social and mobile are a natural fit: Simply consider that 58% of all Facebook users access their account through a mobile device. In fact, social media represents the second most popular activity on mobile devices, after internet ac-

How custumers around the world use social media sites to help make purchase­ decisions Source: Nielsen Global Survey of Online Shopping, Q3 2011 and Q1 2010

Asia-Pacific

cess, according to a survey conducted by O2 in the United Kingdom during the summer of 2012. Mobile users spend on average more than 17 minutes per day browsing and interacting through their various social accounts.

What about local?

Geo-localization applications like Foursquare have been fighting hard to make their way and gain massive adoption, with limited success so far. At first a gaming application, where users could earn badges after so many check-ins at a given location, Foursquare has morphed into a full-fledged application to discover things to do, eat or see once in a given destination. Thus, mobile becomes a way to find new restaurants, according to peer reviews and comments left by friends from your network. OpenTable or Yelp are similar applications, and then there is Google also playing in this sphere, especially since it acquired the online travel agency ITA, restaurant reviews from Zagat and travel publisher Frommers.

There are some, however, who believe mobile is much more than a channel and that it therefore deserves a core focus in the overall travel marketing strategy. Already, Google estimates that 25% of all travel-related searches are conducted via a mobile device, a figure that reaches 33% of searches specifically for accommodations. And looking at this chart taken from a Google study conducted in August 2012, the percentage is even higher

Middle East Africa

Latin America

North America

Global Average

2011 2010

Europe

WSA-mobile 2013

63%

US Mobile Travel Bookers, by Device, 2011–2016

36.7% 30.6%

when observing behaviors among leisure and business travelers. So it won’t be a stretch before we see things evolving from a “mobilefirst” mentality to a “mobile-only” approach in the near future.

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25.3% 20.2% 16% 12.1%

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0.3

0.2

0,2

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Whether it is for holiday packages, airfares or hotel and accommodations, more and more searches are now made last minute, which equates in most cases to mobile devices.

Major online travel agencies have all developed sophisticated applications and mobilefriendly sites in order to capture this new reality, where estimates vary between 10-30% of all online bookings.

New players are entering the field, such as HotelTonight, a mobile application offering last-minute hotel deals providing up to 70% discounts for same-day reservations. Hotels dump their unused inventory, while mobile travelers take advantage of last-minute deals, a win-win situation, right? Not everyone agrees, as some hotel industry experts believe mobile channel should never be discounted, in particular when bookings are last-minute. The law of offer & demand will prevail, in the end…

Key takeaways 1. Mobile device ownership will continue to grow worldwide, and internet traffic will continue to shift from PC to tablets and smartphone devices; 2. Applications drive travel brand engagement, in particular with airlines, hotels and online travel agencies; 3. The most important element is to have a mobile site, in order to influence at all levels of the travel purchase funnel: aspiration, inspiration, decision-making, purchasing and living the experience; 4. Despite of all the talk, a majority of travel industry brands have not yet embraced the mobile revolution. Those who move fast will gain a competitive edge, as long as it’s part of an over-arching marketing strategy.

11.9

15.8%

20.0

25.0

30.2

36.3

2011

2012

2013

2014

2015

2016

Smartphone

Feature Phone

Note: ages 18+; booked travel via mobile internet or app services at least once in the past 12 mounths; number may not add up to total due to rounding Source: eMarketer, April 2012

Top 3 reasons For Engaging with Mobile ads m-Business & Commerce

Localy relevant Local offers coupons/ promotions Features a known brand

2 out of 3

1 out of 3

consumer notice mobile ads

result in an add click Source: Nielsen study, with TelMetrics. Published in Tnooz, August 9th, 2012.

More Travelers Use Mobile for Travel Information Percentage of Travelers Who Use Mobile Device to Access Internet for Travel Information

56%

57%

2011

2012

40%

38% 31% 25% 18% 8% 2009

2010

2011

Leisure Travelers

2012

2009

2010

Business Travelers

Source:

13

m - Business Frederic Gonzalo & Commerce

Real-time & Last-minute are the next battlefields

Mobile Innovation: Charging Up The Startup Ecosystem

by Madanmohan Rao

Mobile phones are surpassing all other media in terms of penetration worldwide: TV, radio, Internet, newspapers, magazines and landlines. Mobile platforms are becoming the natural choice for extending essential and innovative digital services to the broadest section of the population.

From humble SMS and basic voice to smartphones and enterprise workflow, mobile is a growing choice for new content and services.

The ascent of startups and even lone programmers “from the bedroom to the boardroom” is an effect of the mass popularity of apps. Billions of apps have been downloaded to date; startups and developers with the right combination of original ideas, local content assessment, great features, solid coding, unique designs, savvy marketing, and *lots* of luck can now achieve fame and success.

As an instrument, affordable and usable mobile media can indeed transform the way societies work, entertain, study, govern and live – at the individual, organisational, sector, vocational and national levels. As an industry, mobiles represent a major growing economic sector for startups and established players in hardware, software, telecom/datacom and consulting services (see Table 1).

In emerging economies, ‘development’ ini-

14

WSA-mobile 2013

tiatives are now moving beyond top-down approaches and involve local partners and the business community. The private sector has spread technology to middle income groups, and they now see the developing world and underserved populations as viable markets that can innovate, co-create and even reverse-innovate products and services.

Innovators are emerging in the BRICS countries, ranging from VAS providers to mobile ad networks -- and are expanding to other emerging economies and right back into the mature economies. Mobiles are not just convenient and fashionable but liberating and empowering for billions of people previously locked out of the information age and the digital movement.

“Startup communities” are now popping up around the world, not just in Silicon Valley but other parts of the world as well. A range of investors and policymakers are addressing how to locally create the buzz, strategy and long-term perspective of building communities of entrepreneurs in fields such as mobile communication. Entrepreneurs in such creative communities can feed off of each other’s talent, creativity, and support and thereby energise entire cities and industries.

Further acceleration of the mobile startup

8

ecosystem calls for multiplying connections among entrepreneurs and mentors, improving access to entrepreneurial education, and creating events and activities that activate all the participants in the startup community.

Literature on startup communities falls into various clusters: external/agglomeration economies (eg. Paul Krugman, Michael Porter: scale impacts), network effects (increase in qualitative value of networks), horizontal networks (eg. AnnaLee Saxenian: porous organisational boundaries), creative class (eg.

Richard Florida: geographical clusters of creative communities) and community dynamics (eg. Brad Feld: startup communities).

The Startup Revolution movement, Startup Weekends and the MobileMonday networks are good examples of networks in this space which spur local mobile innovation and connect to global trends as well.

Events, processes and movements such as the World Summit Awards help showcase the best of mobile innovation in startups and established organisations, and connect them with the other transformative players of the global mobile ecosystem.

8

Mobile as an instrument

Mobile as an industry

Connectivity

How affordable and widespread are mobile devices for the common citizen?

Does the country have manufacturing industries for hardware, mobile phones, software, datacom solutions and services?

Content

Is there useful mobile content (foreign and local) for citizens to use in their daily lives?

Is content being generated in local languages and localised interfaces? Is this being accessed/used abroad?

Community

Are there online/offline forums where citizens can discuss mobile media and other issues of concern?

Is the country a hub of discussion and forums for the worldwide mobile industry?

Commerce

Is there infrastructure (tech, legal) for m-commerce for citizens, businesses and government? How much commerce is transacted electronically?

Do citizens and organisations have the human resources capacity (tech, managerial, policy, legal) to effectively harness mobile communi­ cation for daily use?

Is there a forward-looking, open, progressive culture at the level of policymakers, businesses, educators, citizens and the media in opening up access to mobile communications and harnessing them? Or is there nervousness and phobia about the cultural and political impacts of ICTs? Is there adequate cooperation between citizens, businesses, academics, NGOs and policymakers to create a favourable climate for using mobile media?

Are there enough financial resources to invest in mobile infrastructure and services? What is the level of FDI?

Does the country have indigenous m-commerce technology and services? Are these being exported?

Capacity

CS

Culture

Cooperation

Capital

Does the country have the human resources capacity (tech, innovation, managerial, policy, legal) to create and export mobile communica­ tions technologies, and set standards?

Are there techies, entrepreneurs and managers pro-active and savvy enough to create local mobile communications companies and take them global?

Is there a favourable regulatory environment in the country for creating mobile companies, M&A activity, and links with the diaspora population?

Is there a domestic venture capital industry; are they investing abroad as well? How many international players are active in the local private equity market? Are there stock markets for public listing?

Madanmohan Rao is research projects director for MobileMonday and can be followed on Twitter at @MadanRao. He is the editor of five book series: The Asia-Pacific Internet Handbook, The Knowledge Management Chronicles, Global Citizen, AfricaDotEdu, and World of Proverbs.

15

Madanmohan Rao

The “8 Cs” of Mobile Innovation

Perspectives on a mobile revolution Everyone is talking about the mobile revolution – but what does it really mean? For learning, for business, for entertainment, for global democracy? WSA network and friends share their perspectives on the potential of mobile apps and services to change people’s lives around the world.

The times of 5 hour learning sessions are over.

Ms. Martina Roth is Director of Intel’s Global Education Strategy, Research and Policy.

16

WSA-mobile 2013

WSA-mobile: Everyone is talking about the mobile revolution. But what does it mean for the field of e-learning?

Martina Roth: I think there is a big difference compared to 5 years ago: Those days, the excitement was more about technology itself whereas today technology is a given and it gets better every day. The distinguishing elements nowadays are the creators and their curiosity, their talent, and their identification of needs and opportunities.

What do content developers have to keep in mind when creating mobile learning solutions?

Content in the field of m-Learning is most interesting for users if it comes in small doses.

In other words: The times of 5 hour learning sessions are over. Hence, content has to be put into smaller pieces that users can digest quickly and it has to be put together for their personalized learning – call it micro-learning or call it micro-pieces.

Besides this, collaboration has reached a new quality and is based on a new dynamic.

Just imagine: Somebody provides a piece of learning content that works for him or herself. Then, somebody would pick it up and extend it in a different context or make a bigger application out of it. By that movement you create a dynamic that is self-ruling and that has a chance to be scalable and self-sustaining. I think this is not only a new world of learning – it is a new business model and a chance for young entrepreneurs to drive this economy on the internet.

Perspectives on a mobile revolution

Create something that has meaning in people’s lives!

WSA-mobile: Which trends and innovations are we seeing in mobile entertainment right now?

Ralph Simon: Someone at the World Congress on Information Technology said that video is the new voice in the mobile world.

For instance, one of the great revolutionaries that have changed things is the young Korean singer Psy. His Gangnam Style has been an absolute phenomenon. Isn’t it amazing that it takes a Korean with great visual thinking to do a video that looks great on smartphones or even lesser devices? Larry Page – one of the founders of Google – said he saw this video and realized that this is the future: It is instant distribution, has a global reach, and creates what is generally known as a Meme. This is a Meme that has got its own motivation. And it is actually going to be seen by more people than “Charlie, you bit my finger!”

So what is your recommendation for young developers who are trying to make their products fit to this mobile trend?

One thing is certain: You can’t just put out rubbish because a terrible thing happens if you do that. Do you know what that is?

NOTHING! Nothing happens if you put out rubbish. So the big thing is looking at bitesized pieces of film and video entertainment, which are just going to continue to grow and grow and grow.

Secondly, you have to create something that has meaning in people’s lives. James Cameron, who has the great distinction of having the number 1 and number 2 bestselling movies in the history of cinema, understands the value of narrative and storytelling. Similarly on mobile, particularly with video: The time has come for those new storytellers, those new narrators of the public experience and of the public emotions. If you do something creatively with personality, it’s always going to be originality that comes through. Even though you get a lot of copy-cats as soon as you develop a good Meme.

Mr. Ralph Simon is regarded as one of the founders of the modern mobile ­entertainment industry He has founded the influential Mobile ­Entertainment ­Forum, and acts as its chairman and as a high level adviser.

17

Make citizens’ voices heard by the government!

Mr. Uptal Misra is Governance Specialist at the World Bank Institute.

WSA-mobile: How can mobile devices foster citizens’ participation?

Uptal Misra: Mobile phones are tools that can transmit citizens’ voices to the government.

In former days, there used to be a huge time gap between citizens’ data collection and the government’s reaction. Many mistakes occurred in this process and by the time the government had responded, the ground reality had already changed. With the invention of the internet, this started to change but in many areas of the world the internet penetration rate is not high yet. By contrast, the cell phone penetration is high and is getting to be much higher, because even the poorest of the poor do have mobile phones. So what

mobile has allowed us is participation in real time. Citizens’ data gets back directly to the governments so the margin for error is very small, the reaction time is very quick and the government can act upon it right away.

Do mobile devices have the potential to increase government’s commitment towards its citizens?

This depends largely on how much the government is answerable to its people and willing to act according to the people’s mandate.

But m-Governance is a two way street. It allows for citizens to express their will and put pressure on the government.

Mobile is MicroLearning: Twitter for the brain

Prof. Peter A. Bruck, CEO KnowledgeFoxmaking knowing easy GmbH

The talk about using mobiles for learning is great. The question, however, is: do people really do it? We have found out that people will not use mobiles for learning, if the app is not fitting the way mobiles are used in general: On the go, in between, short and intermittent.

We have also learned from users that people want to create their own learning content.

MicroLearning has the potential to become the Twitter for the brain. MicroLearning cards are best when they stay within the limit of 140 characters. Users can add their own knowledge content and share it with others.

We have developed MicroLearning just for that. The content comes in learning cards which fit exactly the mobile screen. The cards allow step-by-step learning, just like reading text messages.

This way Mobile MicroLearning gains an advantage over all other forms of e-learning: it is quicker in the updates and thus can be always current with its content. Instant content creation does not lead to instant learning, but it removes one of the biggest obstacles from content: that is outdated, too long, not relevant.

With the KnowledgePulse we have developed a first product which makes mobile MicroLearning really easy. The challenge is to reduce complexity and focus on what is relevant for users.

18

WSA-mobile 2013

The mobile phone is a tool for girls’ education and empowerment. working with private sector partners to keep women exercising by using their mobile phones so they don’t forget what they have learned in school.

Besides education, mobile devices play a big role in raising awareness about urgent issues such as the security of journalists or the looting of cultural heritage in armed conflicts.

Mobile phones help the UNESCO to collect information on these issues and to spread it in an easier way.

In Syria for instance, citizens use mobile devices to make pictures of those goods which are taken out of the ground, and exported illegally from museums looted in the conflict.

Mr. Philippe Kridelka is Director UNESCO Office in New York, and Representative to the United Nations.

Perspectives on a mobile revolution

WSA-mobile: How does UNESCO make use of mobile devices to reach its goals?

Philippe Kridelka: There are still 800 million illiterate adults around the world – two third of them are women. Some of those women have learnt how to read and write in school, but then they forgot it because they have not had the chance to train their skills. The mobile phone is a tool for education and empowerment, especially for girls’ and women’s education. It is much easier to approach girls and women through the mobile phone, particularly in countries where they have to remain and work at home. The mobile phone allows them to make progress and learn new things. In Pakistan for instance, UNESCO is

The revolution lies in the digitalization of your own health WSA-mobile: How does mobile content change the way we deal with health related information?

Franz Wiesbauer: New technologies like smartphones have made it possible for everybody to digitize and monitor his or her own biomedical variables like sleep patterns, heart rate, blood pressure, activity levels. For instance, in former days you had to go to sleep laboratories whereas nowadays you have the necessary device in your house. This allows for doctors and patients alike to make inferences from patient related data much easier than ever before. Today, we are able to deal with a large sample of values that are all coming from one individual or a homogenious group of people. We can assess the data coming from apps and make statistically significant inferences, instead of having to deal with averages from very heterogene-

ous groups of people. The revolution really lies in the digitalization of your own health.

In how far are m-Health solutions suitable for developing countries?

One of m-Health’s biggest advantages is that they are easily transferable to developing countries. Of course, there is a lower penetration with smartphones there, but m-Health doesn’t necessarily have to be associated with smartphones because there are many SMS-based services that are very promising. However, the problems to be solved by mobile apps in developing countries are quite different from those in other parts of the world. In Europe and the USA we are dealing a lot with diseases like heart attacks or diabetes, whereas Africa faces problems like child mortality, malnourishment and infectious diseases. I think that m-Health is

able to solve these problems. But the question will be if developers will focus on these problems? Hence, I think it is a major goal to empower local producers to develop the solutions for their regional problems.

Mr. Franz Wiesbauer is Internist specialized in cardiology & epidemiology. He is the founder of 123sonography.com, editor at www.medcrunch.net, and works as an advisor to the healthcare industry.

19

2012/13: Participating Countries Nominations, Winners Category Winners

m-Business & Commerce Bahrain China Germany Ireland Paraguay m-Government & Participation Brazil China Nigeria Singapore Sweden m-Learning & Education Austria Canada Finland Jordan Portugal m-Entertainment & Lifestyle Finland Germany Lebanon Lithuania

Russian Federation m-Tourism & Culture Austria Estonia Indonesia Italy Uganda m-Media & News China Finland

Sri Lanka Sweden USA m-Environment & Health Denmark Italy Norway Spain

Sri Lanka m-Inclusion & Empowerment Brazil Ecuador Germany Japan Portugal 40 Winners out of 26 Countries

20

WSA-mobile 2013

North America and Oceania

Winners/ Country Austria 2 Bahrain 1 Brazil 2 Canada 1 China 3 Latin America and Carribean Denmark 1 Ecuador 1 Estonia 1 Finland 3 Germany 3 Indonesia 1 Ireland 1 Italy 2 Japan 1 Jordan 1 Lebanon 1 Lithuania 1 Nigeria 1 Norway 1 Paraguay 1 Portugal 2 Russian Federation 1 Singapore 1 Spain 2 Sri Lanka 2 Sweden 1 Uganda 1 USA 1 40

Participating Countries, Nominations, Winners

Europe Asia

Arab Countries and Middle East

Africa

Regions

Nominations Winners Countries

Africa 43 2 Arab Countries and Middle East 82 3 Asia 69 8 Europe 174 21 Latin America and Carribean 54 4 North America and Oceania 13 2

435 40

21

Categories 22

WSA-mobile 2013

m-Business & Commerce

m-Government & Participation

m-Learning & Education

m-Entertainment & Lifestyle

m-Tourism & Culture

m-Media & News

m-Environment & Health

m-Inclusion & Empowerment

m - Business & Commerce

m-Business & Commerce

m-Business & Commerce Supporting m-Business processes and commercial transactions, including real-time travel bookings; creating new business in m-Commerce; offering customers convenient services and supporting SMBs in the marketplace; using mobile phones for buying, selling and banking, as well as for servicing customers and for collaborating with business partners.

23 23

m-Business & Commerce Jurors Description

Madanmohan Rao MobileMonday, Research Project Director Bangalore, India

Hardly a day goes by without major predictions about how mobile phones will change the world of commerce. Mobile transactions are expected to surpass $1 trillion by 2015, according to the Yankee Group.

Mobile commerce will reach $31 billion by 2016, predicts Forrester Research. More than $100 billion will be spent worldwide using NFC in 2016, projects ABI Research. Over half the spending put through Visa in Europe in 2020 may be via a mobile device. Mobile local search revenues will reach $3.2 billion in 2016, according to the Kelsey Group.

But digging beneath the hype and projections, the winners of the WSA-Mobile awards show that significant progress is already being made in the m-Business & Commerce categories, in emerging and mature economies.

Starting off with iButterfly, we focus on the cutting edge or leading edge of mobile: augmented reality (AR), regarded as the 8th mass medium (after print, recordings, cinema, radio, TV, Internet and mobiles). AR is both a channel and a medium in its own

24

WSA-mobile 2013

right, and the iButterfly location-based coupon and game shows how. Virtual butterflies, visible only through AR browsers and apps, can be collected and counted for prizes in Hong Kong, thus opening up new practices of ‘cool’ and effective mobile advertising.

In Germany, Streetspotr highlights another aspect of mobiles: the power of crowdsourcing harnessed in collaborative business. The promise of micro-work (along with micropayment) was one of the exciting aspects of the Internet era, but mobiles have brought this to reality in the world of business.

If you thought e-Bay was the best thing that happened to commerce communities, wait till you see Keapo from Paraguay. Thanks to camera-enabled phones, consumers can take photos of products they want to sell and upload them for sharing via Web and social media. “One person’s trash is another person’s treasure” – perhaps Keapo’s mobile marketplace can help spur such “accidental commerce!”

Mobile commerce is best suited to the needs of travellers, who do not always have the

luxury of searching for hotels while they are on the move. The Hostelworld.com app plays to the unique strengths of the mobile medium, by offering travellers interactive search on 27,000 properties from over 6,000 destinations worldwide in 6 languages.

Finally, the example of MobiCash from Bahrain shows that it is not just startups but established business leaders who can also innovate in mobile commerce. Ithmaar Bank has rolled out a product allowing customers to withdraw cash from the bank’s ATMs – without a card!

In sum, building on the pioneering efforts of the previous WSA-mobile Awards, the new winners show that m-Business & Commerce continue to bring value and innovation to not just the early adopters but also the mass market of mobile users. From AR and crowdsourcing to mobile photos and ubiquitous ATMs, the footprint of mobile commerce continues to increase in size and speed.

m-Business & Commerce

m - Business & Commerce

Winners Streetspotr Germany

Keapo Paraguay

Hostelworld.com Mobile Ireland

iButterfly China

MobiCash Bahrain

25

Streetspotr | Germany Producer Streetspotr GmbH

Contact info@streetspotr.com http://streetspotr.com/

Description

Winners Statement

Streetspotr, Germany’s first crowdsourcing app, brings jobs to job seekers and the workforce with smartphones to business. There´s more to it than just a map showing the odd jobs available in an area: Users can read StreetNews, exchange experiences with other Streetspotrs or see recently taken jobs and comments received from employers. Furthermore, users can become friends with others and collect batches to enhance their qualifications. Companies can use the platforms to get odd jobs like taking photos done by the community.

They just have to choose the incentive they want to offer and get the job into the app with one click. Currently, there are more than 80.000 Streetspotrs in Germany ready to perform micro jobs and to earn money on the go. The app extends to Austria and Switzerland in September 2012 to be followed by other European countries.

Mobile Business is very important because it could help to change peoples’ habits within business of all kinds. We believe that the most important challenge is to make mobile services easy, global and free of charge. Our product is free and tries to reach out to a critical mass of users in order to make community selling as easy as possible. Keapo’s goal is to change the world by changing the way people sell things, making mobile commerce easier than ever.

26

WSA-mobile 2013

Keapo | Paraguay Producer Keapo Alexander Heikel Alvaro Talavera

Contact hello@keapo.com

m - Business & Commerce

www.keapo.com

Description

Winners Statement

Keapo is a mobile vending platform that makes buying and selling of personal easy. Users take a photo with the Keapo app of the product they want to sell, write a short description with no more than 140 characters, set the price and that’s it. The item will be listed for sale on Keapo and other social networks like Facebook and Twitter in less than 25 seconds. Through Keapo, users can also follow people zhey are interested in and discover all the surprising things they would like to exchange or sell. The listings are not determined by Keapo. Instead, the items with the most user likes jump to the top of the list, while others are ranked below according to popularity. It may be trash for you, but for other people your treasure just may be gold. You never know who needs your seemingly useless stuff until you list with Keapo.

Today, mobile applications are no longer merely entertaining tools.

They have become channels for governments, businesses, financial enterprises, or even educational sectors to convey information and engage their target audience. In the field of corporate image, apps that are both professional, creative and user-friendly and create fresh user experiences, are always the stand-outs among throngs of competitors.

27

Hostelworld.com Mobile | Ireland Producer Hostelworld.com

www.hostelworld.com/ mobile-landing

Description

Winners Statement

The Hostelworld.com app is a quick and secure way to book a place to stay while on the go. Users can search 27,000 properties in over 6,000 destinations worldwide, taking their pick from over 3.5 million user reviews. Booking with the Hostelworld.com app is simple, fast and secure. The app allows for users to sort places by price, rating or name and provides filters all types of budgets – hostels, hotels and B&B’s Furthermore, users can find the property easily, by using their smartphone’s map and directions. The Hostelworld app is available in the follwing languages: English, French, Spanish, German, Italian & Brazilian Portuguese, with more coming soon. Travel adventures start at Hostelworld.com.

Hostelworld.com has been first to market with a number of innovations. It was the first hostel-booking website to develop a travel social network which launched in November 2006. It also has the largest number of customer ratings and reviews and has seamlessly integrated video, podcasting and guides into the site. 2009 also marked a first for Hostelworld.com when Travel Services was launched, an online travel store where customers can avail of great offers and exclusive discounts across the globe when buying travel insurance, guidebooks, mobile SIM cards and more. Our Mission is to become the fastest-growing online provider of great value accommodation, using innovative technology to inspire independently minded travellers everywhere.

28

WSA-mobile 2013

iButterfly | China Producer Cherrypicks and Media Palette Hong Kong

Contact info@ibutterfly.hk

m - Business & Commerce

http://ibutterfly.hk

Description

Winners Statement

iButterfly is a gamified location-based coupon and content entertainment App platform, where users acquire coupons or content by hunting 3D flying butterflies. Making use of 3D engine, AR, location enablement and motion-sensing technologies, iButterfly combines the joy of social gaming and coupon downloads for a brand-new experience. Users enjoy the reality feeling of catching “butterflies� flying in the AR world. The attractive butterflies are loaded with branded discount coupons and interesting contents. Advertisers pay to conduct campaigns which engage and drive users to their retail presence. Users can also share butterflies with friends through Facebook. iButterfly was first introduced in Japan by Dentsu Japan and took the Hong Kong market by storm in May 2011. It became an overnight hit with over 10 million butterflies caught and 350,000 users. In Thailand, iButterfly captured 100,000 downloads in the first week. In the Philippines, the largest shopping enterprise, SM Malls, embraced iButterfly as its promotion vehicle. In Indonesia, Unilever and top music bands are major partners. This unprecedented marketing platform has won over 10 local and international awards for its commercial success and creativity since 2011, capturing the imagination of advertisers in the region.

Today, mobile applications are no longer merely entertaining tools. They have become channels for governments, businesses, financial enterprises, or even educational sectors to convey information and engage their target audience. In the field of corporate image, apps that are both professional, creative and user-friendly and create fresh user experiences, are always the stand-outs among throngs of competitors. iButterfly is probably the only Business & Commerce mobile application in the world which makes use of 3D engine, Augmented Reality, location enablement and motion-sensing technologies to combine the joy of social gaming and coupon download services. It introduces a brand new user experience through physically hunting and catching 3D butterflies, loaded with branded discount coupons and interesting content. This creative marketing notion has taken the Asia-Pacific markets by storm and successfully captured the imagination of advertisers. Advertisers pay for these marketing campaigns to engage users and drive them to their retail presence. The results are outstanding, with effective coupon redemption rate of up to 75% for brands, advertisers and retailers, a remarkable 2.1 million impressions on Facebook, and widely reported earned media coverage of about USD 2.1 million.

29

MobiCash | Bahrain Producer Ithmaar Bank

Contact customerservice@ ithmaarbank.com

m - Business & Commerce

www.ithmaarbank.com/ ithmaar_mobicash.asp

Description

Winners Statement

Ithmaar Bank’s MobiCash is a new product allowing customers to withdraw cash from the bank’s ATMs without a card. A first of its kind, the innovative MobiCash cardless cash withdrawal solution changes the way people in Bahrain access cash, allowing third parties to withdraw cash conveniently and securely from Ithmaar ATMs. Extremely simple to use, all that users need is an Ithmaar Bank e-banking ID. MobiCash works as follows: the MobiCash sender, an Ithmaar Bank customer with either an active current or saving account and access to e-banking, adds the MobiCash receiver to the MobiCash beneficiary list via e-banking. The MobiCash sender then sends money to the MobiCash receiver’s Bahraini mobile number.

The MobiCash receiver gets an sms with the MobiCash reference number and a code. The receiver activates the MobiCash service at any Ithmaar Bank ATM by means of the dedicated button. After successfully entering all the details sent via sms, the MobiCash receiver gets the cash. MobiCash is supported by a network of 39 ATMs across Bahrain, making cash available virtually anywhere, at any time.

MobiCash – an offering from Ithmaar Bank – is a first of its kind solution that revolutionizes the concept of cash withdrawals in Bahrain.

Launched in March 2012, MobiCash allows customers to withdraw cash from Ithmaar Bank’s ATMs without using a card. Ithmaar’s cardless cash withdrawal solution allows customers unprecedented convenience and may forever change the way people in Bahrain access cash. Customers are also able to conveniently and securely allow third parties to withdraw cash from Ithmaar ATMs. There are tremendous applications to this service. A customer can, for example, easily send virtual cash to friends and family or to themselves, for use when the card is not immediately accessible. Ithmaar’s cardless cash withdrawal solution, backed by a network of 39 ATMs across Bahrain, makes cash available virtually anywhere, at any time.

31

m - Government & Participation

m-Government & Participation

m-Government & Participation Delivering mobile services in public administrations to individuals, businesses and organisations, in order to improve access to services; fostering quality and efficiency of information exchange and citizen centric transactions; strengthening the participation of individuals and groups.

33

m-Government & Participation Jurors Description

Osama Manzar Founder & Director, Digital Empowerment Foundation

Government efficiency and governance to reach out to citizens and people effectively are important pillars of any successful government anywhere in India.

It has also been observed that governments are not the fastest learners and quick implementers of technology and innovations. For the last more than a decade, good governance has been largely based on how a government adopts information communication technology tools and how best they are implemented in an integrated manner. Yet it has been observed that use of mobile and integration of mobile technologies are not pervasive among governments across board. Whereas, the spread of mobile and its massive usage among the citizens is putting pressure for the government agencies to find ways it can reach the citizens through the device in her hands. Considering that mobile is primarily an oral media tool and interactive, it provides very high participation possibility by the citizens. And World Summit Award Mobile Content invites such great innovations where mobiles are used by the governments and how they are using in various circum-

34

WSA-mobile 2013

stances the power mobile for governance with people’s participations.

Here are five best mobile innovations from across more than 150 UN countries nominations that we have selected to share their ideas as how mobile based initiatives can make a difference in government outreach and participations from the citizens. i-Police is a community policing platform in the form of an app, designed to engage more Nigerians in making Nigeria a safer country.

The i-police app provides citizens with an effective way of partnering with security agencies, by reporting crimes and providing valuable information via their mobile phones.

Let’s walk across Sweden and meet ­ROADROID, who offers a mobile app designed for smart phones with Android operating systems, to measure road quality, as well as provides a home page with colour-marked maps displaying the results obtained. Users can measure the quality of roads, streets and bike paths by means of the phone’s built-in sensors, camera and GPS. Towngas is an iPhone app and belongs to Hong Kong. The Towngas features various

mobile services that help citizens to increase their life quality and energy efficiency. The “Report Meter Readings” function allows customers to input accurate gas meter readings in seconds; National Library Board of Singapore has developed an iPhone app called Library in Your Pocket (LiYP), which provides almost all library services on the go including access to full catalogues, stories, and access to wide range of e-resources of the library. MobileRead attracted over 50,000 downloads, doubling the annual reading programme’s outreach.

Developed in Brazil, MyFunCity-Sustainable Cities is a social network that focuses on citizenship. It is an e-government software tool designed to have an impact on public management with their actual needs and priorities. Citizens can contribute to thirteen areas of evaluation, including transportation, education, health, leisure, safety, street cleanliness, traffic, roads, green spaces, visual pollution, noise, and mood.

m-Government & Participation

m - Government & Participation

Winners i-Police Nigeria

Roadroid Sweden

Towngas China

Transforming Access and Discovery of Digital Library Resources for the Gen-C

Connected Generation Singapore

MyFunCity - Sustainable Cities Brazil

35

i-Police |Nigeria Producer Complustech Limited Ihesie Peter Onyebuchi Soyinka Oluwafemi Jacob

Contact info@complustech.net www.ipolice.com.ng

Description

Winners Statement

iPolice is a community policing platform designed to engage more Nigerians in making Nigeria a safer country. The mobile app iPolice provides citizens with an effective way of partnering with security agencies, by reporting crimes and providing valuable information via their mobile phones. iPolice also supports community-oriented policing efforts by keeping citizens informed of crime and security issues in the neighbourhood where they live or work, thus helping to reduce crime in the community. iPolice makes it possible to follow and analyze security and crime trends according to federal state and given location. The iPolice app helps locate the nearest police station with address and contact details, for quick and easy crime reporting.

Special features of the application include: Security news and alert security tips for safe living; a Crime reporting module; an Information feedback module; the Town and suburb crime history and security report. The ‘Nearest police station’ option gives the user’s location. In keeping abreast of crime and security-related news as it unfolds, Nigerians can learn and contribute to basic crime prevention measures.

M-government and participation provides an effective balance for people and government to collaborate for better governance. Over the years, we have seen m-Government move from a one-way information channel to a more participatory, transactional and inte­ grated system.

Citizens are no longer restricted to just receiving information from the government or collaborating on a fixed-point basis (e-government), but can do that on the go via their mobile devices.

The shift to m-Government is not without its own challenges.

Infrastructural issues especially in developing countries, inade­ quate awareness of available apps and in some cases lack of locally ­relevant apps are some of the challenges to m-government adaptation. More involvement by the government and citizen awareness campaigns for m-government are some of the ways we can bridge the gap. i-Police, a mobile and web collaboration and communication platform between the Nigeria people and security agencies, aims at improving security for citizens by providing relevant information ­ and alerts. i-police is a participatory tool enabling people to provide information to security agencies, that will help them become more effective in the performance of their duties.

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Roadroid | Sweden Producer Roadroid Tommy Niitula Hans Jones

Contact lars.forslof@roadroid.se

m - Government & Participation

www.roadroid.se

Description

Winners Statement

Roadroid offers a mobile app designed for smart phones with Android operating systems, to measure road quality, as well as provides a home page with colour-marked maps displaying the results obtained.

Users can measure the quality of roads, streets and bike paths by means of the phone’s built-in sensors, camera and GPS. Far more than a mere pothole app, Roadroid is based on years of research by the Swedish national Road Administration and is correlated to the international standard IRI. The professional app analysis provides 100 signals per second (100 Hz), defining road quality according to four levels: green for ‘good’, yellow for ‘OK’, red for ‘poor’ and black for ‘bad’. After logging onto the Roadroid’s homepage, users see the transferred data and can monitor, plan, implement or follow up on road maintenance. Roadroid provides an up-to-date picture of road quality, without displacing advanced methods or ocular surveys. By generating precise measurements and large amounts of data, the field-tested Roadroid system provides reliable statistics in a way unmatched by other methods. It also creates unique opportunities to choose good quality routes and avoid bad stretches, thus optimizing routing. Roadroid has relevance both in developed and especially in developing countries.

The possibility to gather road condition data via smartphones has created a revolution in global road maintenance. For many actors around the world, it has not been possible to monitor road quality due to high costs and complex tools. For developed countries, this innovation provides data for new research areas and facilitates continuous follow ups in performance-based contracts. For developing countries it is a great step towards far more effective planning and infrastructure development, as proven in Sri Lanka and in Cambodia, where Roadroid is used for tactical planning, program analysis and object quality control.

Roadroid is a rational approach saving time and money. The system has good accuracy and can easily be mounted on several types of vehicles. It is user friendly and has great potential for tailormade reports. Roadroid is also an option for organizations that have enough of paying expensive measurements year after year.

The concept is built for mass-produced technology and development can be continuous at reasonable costs. As the results are automatically mapped to internet maps, it saves costs for various expert mapping tools.

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Towngas | China Producer The Hong Kong and China Gas Company Limited Susanna Shen Wong Sau Ying

Contact webmaster@towngas. com www.towngas.com

Description

Winners Statement

Towngas is one of the largest energy suppliers in Hong Kong. It provides people in Hong Kong with total-solution gas services, using a convenient specially developed iPhone app. The app features various mobile services that help citizens to increase their life quality and energy efficiency. The “Report Meter Readings” function allows customers to input accurate gas meter readings in seconds; the “Report Meter Readings Reminder” ensures customers report on time; the “eBilling Reminder” pushes an alert when a Towngas eBill appears in the customer’s eService account. Furthermore, the app carries over 1,000 free recipes with simple ingredients for healthy, inexpensive home-cooked meals in no time. Users can go straight to market with this ready-made shopping list. The “Low Carbon Action!” feature is a green campaign providing easy tips for a low carbon footprint. Users’ actions are tracked via diary logs. The app calculates and displays the personal reduction in CO² emissions.

Furthermore, users can join the first Maggiemarket game, “Low Carbon Cooking Adventure,” and have fun flame cooking.

As a company that focuses on making the best possible use of new technology to improve services, Towngas developed the smartphone app to fulfill a number of functions while providing a totally new channel of communication with customers. It also makes it possible to communicate in a direct, fun and interactive manner. This means easier access, more convenience and better services for our customers.

With the greater use of mobile communications technology, we see an increasing need for e-communications especially among the younger generation and more tech-savvy customers. The Towngas app addresses this challenge – allowing us to use new technology as well as an innovative communications medium at a relatively low cost, to reach out both to our customers and the community.

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Transforming Access and Discovery of Digital Library Resources for the Gen-C

Producer National Library Board, Singapore

(Connected Generation) | Singapore

Contact qsm@nlb.gov.sg

m - Government & Participation

m.nlb.gov.sg

Description

Winners Statement

Singapore mobile penetration skyrocketed from 24% in 1997 to 131% in 2008. The shift to an on-the-go lifestyle was the impetus for the National Library Board, NLB, to develop Library in Your Pocket (LiYP). The app provides mobile users with convenient, on-demand access to popular library services and e-resources. Searching the library catalogue, checking loan status and downloading short stories is easy to do from mobile devices anytime, anywhere. Starting with a mobile web application in 2009, NLB enhanced the LiYP service for popular smart phone models, expanding over time to include access to online newspapers, audio books, and other library resources, including pictures, video, and Infopedia articles on Singapore, as well as historic newspapers and other heritage material. NLB launched the MobileRead iPhone application at 2011 READ!, a nation-wide reading initiative to encourage Singaporean commuters and book lovers to read fiction, including local creative literature, on mobile phones. MobileRead attracted over 50,000 downloads, doubling the annual reading programme’s outreach. The Singapore Memory Project is a long-term programme to enable the national memory to be collected, organised, preserved, discovered, researched and co-created. A key component is an online portal and the Singapore Memory Mobile app. Digital services are an integral part of NLB’s multi-channel delivery approach.

All over the world, citizens are becoming more vocal in their demands towards government. Many of them choose social media as the instantaneous and potentially viral channel to give a voice to their views. Moreover, mobility is important as people expect to be able to work and learn whenever and wherever they wish to do so.

Short attention spans and the craving for instant gratification intensify this desire. On the other hand, as the societies gravitate towards knowledge, there is a concern for a new social divide based on unequal access to knowledge and technology.

Being a key knowledge institution, the National Library Board (NLB) of Singapore, can play a significant role in this process. Through a holistic and concerted programme, NLB has digitized, collected and subscribed to both unique Singapore and comprehensive global contents that are easily discoverable in popular search and social media spaces: anytime, anywhere, on any device.

The wealth of highly relevant content can be accessed free-of-charge by its large pool of users. NLB therefore plays a key role in levelling social differences. The opportunity to make a difference for people is a key driving force for our passionate work.

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MyFunCity - Sustainable Cities |Brazil Producer MyFunCity Leonardo Dias Danilo Almeida

Contact mauro@muchmore. com.br www.myfuncity.org

Description

Winners Statement

MyFunCity – Sustainable Cities is a social network that focuses on citizenship. It follows the worldwide trend towards segmented social networks. MyFunCity – Sustainable Cities is an e-government software tool designed for e-citizens looking to have an impact on public management with their real needs and priorities. Multi-platform and multi-channel, MyFunCity – Sustainable Cities integrates mobiles phones, smartphones and the web. Citizens can contribute to thirteen areas of evaluation, including transportation, education, health, leisure, safety, street cleanliness, traffic, roads, green spaces, visual pollution, noise, and mood. An average of six questions per area is presented randomly each time a user checks in. Drawing on the total evaluations pertaining to a certain space, such as a street, borough or city, an exact map is drawn based on citizens’ praise and/or disapproval.

MyFunCity is the result of my dream to help citizens to improve their level of wellbeing and happiness with regard to public services and governments. The software for public management is fed by public needs and priorities related to where people live, work and spend their leisure time. It is the first social platform to use social and digital convergence in providing government officials, public managers, the private sector and the press, with real time information for planning public policies that meet citizens’ needs.

As innovative as it is, MyFunCity has been adopted by the Center of Studies of Happiness and Financial Behaviour of Getulio Vargas University (the leader in business administration and economics in Brazil) to measure the index of Inner Happiness. This index will provide the federal government with information to help develop public policies. The Office of the Nation’s Official Ombudsman has already shown interest in adopting the app as a means to measure the status of all stadiums under construction for the World Cup.

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m - Learning & Education

m-Learning & Education

m-Learning & Education Serving the needs of learners to acquire knowledge and skills via mobile phone in a quickly changing world; transforming educational institutions through mobile learning resources; creating active m-Learning communities and solutions for corporate training as well as life-long learning.

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m-Learning and Education Jurors Description

Rudy Laddaga Lopez CEO and Founder U-Tour, Mexico

The “smartphone and tablet fever” has caught the entire world and with it the need to include this technology as part of the education process. Even though ICTs have been part of our education ecosystem for a long time, the smartphone brought the mobility aspect into the school to take the students out of it changing the dynamics of the classroom. It also brought a new set of tools into the hands of millions of kids: what once where expensive equipment for the scientists like geo tagging, voice recognition, digital cameras and accelerometers among others, now are the common tools for the students. All this combined with the power of the social networks has broken the education paradigm setting the ground for new ideas and new creative ways to transform the every day more restless mind of the students.

Although most of the technologies mentioned have been on the market for a short time we had the opportunity to see most of them in action in the products that are part of this year’s winners making it clear that new trends are emerging every day as this article is written.

TABLETS: The new notebook on the classroom.

It’s a guitar! It’s an encyclopedia! It’s a video game console! It’s a meteorology center! It is everything you want it to be. Tablets have 42

WSA-mobile 2013

changed for good the way teachers and students interact with content. Thank’s to their OS design which makes it amazingly easy to use and the touch interfaces this gadgets are growing faster than any platform in the class room and we could see that in WSA-mobile Winners 2012.

EDUGAMES: From the blackboard to the Math Mage.

And how about taking math to the next level?

You can actually do it With TheMathMage!

Players (yes! players, not students) take part on an adventure that will change their math skills. As players become The Mage in this RPG game, level after level the adventure is filled with challenges and knowledge making math the hottest subject in the syllabus.

WildChords introduces a re-mix of the traditional edutainment application by mixing the use of real instruments and combining two classic types of gaming (Rhythm and Platform), creating its own style making learning music fun, challenging and entertaining.

LEARNING ON THE GO: The teacher on your Pocket.

Back in Time is an educative and interactive book for the iPad that teaches you about the history of humankind and of the entire universe. Mobile learning platforms are here.

And for the very first time learning and teaching has become ubiquitous. With platforms like Knowledge Pulse students can have access to lessons anytime, anywhere. This is a tremendous approach to education where teachers can broadcast knowledge to their students regardless their time or location and students can interact even when they’re waiting for the bus.

CROWDSOURCING: The new way of building knowledge.

Have you ever seen the eggs of the Spider Crab? If you live outside Spain (like me) the chances are you’ve never seen one. Today I saw one, on my iPhone. Thanks to Project Noah, students are becoming explorers of their surroundings and sharing their local wildlife with the world. As they graciously stated on their website, they built “the digital butterfly net for the 21st Century” and kids, teachers and parents all over the world are sharing their wildlife over the internet.

The trend is clear: To create new trends. ­Mobile devices and tablets have introduced in a practical device all there is to do with ITC’s and more. We are convinced that what is showcased this year is the tip of the iceberg and that the innovation trend in education is just starting, I can’t wait to see what 2014 will bring to the world.

m-Learning & Education

m - Learning & Education

Winners Back in Time Portugal

WildChords Finland

The Math Mage Jordan

KnowledgePulseŠ Austria

Project Noah Canada

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Back in Time | Portugal Producer Published and Produced

by LANDKA

Contact hello@landka.com www.landka.com

Description

Winners Statement

Back in Time is an educational book app for iPad, offering a multimedia interactive journey through defining events in the history of human civilization, of life on the planet, even of the universe. The perception of time in such different eras poses a challenge, as these time-scales are not easy to grasp. Back in Time offers the user a virtual clock according to which the whole universe started 24 hours ago.

The analogue clock makes it easier to perceive the relative distance between events. Spinning the clock’s hands backward starts a journey into the past, skipping millions of years with each minute. In this imaginary clock, Earth was formed about 8 hours ago, the dinosaurs became extinct 7 minutes ago and Homo sapiens has enjoyed little more than 1 second of existence. An intuitive interface allows users to navigate through history. Each epoch has its own section, with a documentary text, a detailed timeline, interesting facts, as well as images and videos. Custom-made animations bring events to life, creating an immersive reading experience. The app’s content is concise and easy for all ages to follow, allowing even users with basic literacy skills to gain an understanding of history.

Tablets offer a new world of possibilities for the development of educational content that has just started to be explored. Connected devices are changing the way children learn. They are utterly easy to use and prove to be an excellent support for the development of educational tools that incorporate visual, audio and interactive information, making the learning process a more appealing experience.

Back in Time is an interactive journey through the defining events in the history of our universe, earth, evolution of life and civilization that allows for an easier perception of Time. The reader can explore events, place them in perspective, and understand the connections between them by simply navigating through an intuitive interface with multiple animations. This kind of process creates an interesting and immersive learning experience.

Back in Time is one of the first applications developed for mobile platforms to be used in education. It is being used in schools around the world, in pilot programs adopting tablets with interactive apps, in textbooks and related curricula. It can be displayed individually on iPad or in the classroom using Mirror and is available on different platforms.

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WildChords | Finland | Language: English Producer WildChords by Ovelin Christoph Thür Mikko Kaipainen

Contact info@ovelin.com

m - Learning & Education

www.wildchords.com

Description

Winners Statement

The Ovelin app WildChords combines high-tech signal processing technologies with gaming to motivate people to practice their musical instruments, making learning fun, even addictive. WildChords is played on an iPad, together with a real acoustic or electric guitar.

The microphone records the notes played and the app evaluates the sound. For instruments like guitar, the harmonics of the strings overlap in the audio spectrum, making individual chords difficult to identify. Unique Ovelin technology allows instantaneous recognition, critical for real-time game play. WildChords detects typical mistakes made by music learners such as wrong notes, poor hand position or technique, and gives feedback to improve playing. WildChords offers a riveting game scenario, where, with enough musical skill, the user moves from level to level. The story unfolds as the user progresses: hundreds of escaped animals prowl the city scaring inhabitants. Each animal likes a specific guitar chord: Carsten, the Crazy Crocodile likes C; Doris, the Droopy Duck likes D; Angelo, the Arrogant Ape likes A and so on. The user rounds up the animals by playing their favourite chords, bringing them to the harbour to board a boat for return to their natural habitat. The winner of the game is on the way to becoming a musician.

We at Ovelin are convinced that education systems around the world will go through major changes in the coming years. Education will rely even more on technology, while becoming personalized and much more engaging and motivating than it used to be.

At Ovelin, we combine state-of-the-art audio technology with game features. Our goal is to make learning to play an instrument fun and motivating. Playing an instrument is one of the greatest, most social and creative hobbies in the world. We foresee a world in which musicality is as common as literacy today. With our products, children can play a fun game and learn to play a real instrument at the same time.

We want to be part of changing the obsolete dichotomy of ‘learning’ vs. ‘having fun’. We believe learning can be and is fun.

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The Math Mage |

Jordan

Producer RGH Games Amer AL Sayyed

www.themathmage.com/

Description

Winners Statement

The Math Mage makes mental arithmetic the key to defeat monsters invading the hero’s city. The game is a wildly entertaining adventure, utilizing dynamic battling controls that turn arithmetic into sheer action. Players simply tap approaching monsters to fight them. The action freezes, as a math equation pops onto the screen and a fiery ring with up to five possible answers appears around the attacker. Players choose the right answer before the ring casts its spell, vanquishing the invader. Meanwhile, The Math Mage’s top levels ramp up the challenge. Players first choose addition, subtraction, multiplication, or division, then work backwards from the numeric answer to create an equation from two sets of number rings. The Math Mage includes four modes of difficulty to ensure that all users enjoy the game, regardless of skill or age. Children build on skills via a reward system challenging them to try harder. The game takes the player on a magical journey through beautiful 3D worlds in which delightfully animated scenes relay the story. The game does not use text, other than in the main menu, thus transcending languages. The Math Mage is cited by industry experts as an excellent addition to a child’s toolbox for life.

Rubicon Group Holding believes in generating entertaining, educational content for the whole family. The Math Mage was created as a captivating adventure for children while they learn rudimentary math. The Math Mage strengthens children’s problem-solving abilities, based on basic mathematical skills.

Math Mage has received a very positive response by our world-wide audience. And while it is nice for our company to be able to measure successful applications through downloads and revenue, we believe the best example of our success is the confidence this game generates in children who will have a better understanding of mathematics thanks to the Math Mage.

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KnowledgePulse® | Austria Producer KnowledgeFox GmbH Manuela Vogler Gregor Cholewa

Contact info@knowledgepulse. com

m - Learning & Education

www.knowledgepulse. com

Description

Winners Statement

There are many jobs where it’s not possible to google, employees simply have to know the facts on the spot, especially in direct contact with customers or clients. This is especially pertinent for medical doctors, nurses, policemen, or sales people, but also teachers.

KnowledgePulse® (KP) is a push e-learning solution, allowing users to integrate learning into their daily routines. The client-server system supports knowledge acquisition via a smart system of repetition, using intelligent learning cards that are tailored to mobile learning and presented in a personalized manner. KP creates value for companies and public administrations by securing their training investments and makes sense for individuals by ensuring their knowledge uptake even when there is little time to learn. The KP solution makes learning, content authoring and administration easy! While the Executive Council of Abu Dhabi uses KP to support its Excellence Program, KP is used in several Bahraini ministries, whether call centre training in the Ministry of Housing or doctor/ nurse education in the Ministry of Health. Corporate customers include the Austrian Railways Corporation (IT trainings), the supermarket chain MPREIS (apprentice training), and specialized training outfits like Netdoktor (Continuous Medical Education) or Primas (Project Management).

There is a landslide in the eLearning market. Sccording to Brandon Hall (2012) 47% of organizations are currently considering to replace their Learning Management System. The reasons for this shift are two major trends : 1. Managers and employees enjoy learning on smart phones and tablets Never before has eLearning created more enthusiasm among users. This is particularly relevant for large corporate workforces that don’t sit in front of computers, but also for the managers who are always on the go and want to use idle-times on airplanes or during travel to do their obligatory training.

2. Businesses are adopting MicroLearning: Small learning nuggets make it easy to integrate learning into our increasingly busy workdays, and businesses are able to create and update the content as rapidly as the user needs it. Plus: Smaller nuggets of information are better suited for mobile.

KnowledgePulse is the world’s only eLearning platform that runs on all Smart Phones and tablets. It has enjoyed strong adoption with educators, businesses and sales teams, government officials, hospitals and doctors as it ensures better transfer of knowledge from training in to practice.

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Project Noah | Canada Producer Networked Organisms, LLC

Contact info@projectnoah.org www.projectnoah.org

Description

Winners Statement

Project Noah is a software platform designed to help people reconnect with the natural world. Launched in early 2010, the project began as an experiment to mobilize citizen scientists and build a digital butterfly net for the 21st century. Now backed by National Geographic, Project Noah is mobilizing a new generation of nature explorers and helping people from around the world to appreciate their local wildlife. The community is harnessing the power and popularity of new mobile technologies to collect important ecological data and preserve global biodiversity. The ultimate goal is to build a go-to platform for documenting all the world’s organisms. In so doing, Project Noah hopes to develop an effective way to measure Mother Nature’s pulse.

By providing tools to help mobile citizens share their encounters with nature, Project Noah builds a powerful force for crowdsourcing ecological data collection and strengthening wildlife awareness and preservation.

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Project Noah is driven by the belief that people will not care for the natural world unless they know what it is. We are mobilizing a global community of nature explorers to showcase our planet’s incredible biodiversity and encourage its preservation. Today, thanks to mobile technology, learning is no longer confined to the four walls of the classroom. Every moment spent outdoors is a chance to become fascinated by nature and an opportunity to learn about an amazing assortment of plants and animals. By asking our community members to pause and photograph the wildlife they encounter, we are not only transforming the natural world into the most captivating classroom imaginable, but we are also collecting important ecological data for ongoing scientific research. Our overall mission is to turn smartphones into digital butterfly nets and students into citizen scientists. The future we envision is one in which students of all ages can design personal learning experiences driven by their curiosity, all from the convenience of their own digital device.

m - Entertainment & Lifestyle

m-Entertainment & Lifestyle

m-Entertainment & Lifestyle Sports, games, music, fashion and fun: supplying mobile entertainment products and services; entertaining the user with a range of innovative games by taking advantage of the properties of small, wearable devices; supporting interactive entertainment and fun; mobile content, services and accessories to enhance and excite the quality of life.

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m-Entertainment & Lifestyle Jurors Description

Anya Sverdlov Managing Director, Actis Systems, Russian Federation

Perhaps no other category of mobile content is as pervasive as games, entertainment and lifestyle apps, for just about every person on the planet with a smartphone or even a mobile phone in hand has at one time or another (or, more likely, on a more regular basis) engaged in gameplay or used a lifestyle application. It is probably because of that universal appeal that this category evolves as dynamically as it does, demonstrating new heights of thought, technology and achievement with each passing year.

This year, we saw a myriad of innovative, thought-provoking, technologicallyadvanced and simply fun entries in the mEntertainment and Lifestyle category, spanning the entire spectrum of possibilities and the entire globe in the geography of its entrants. Those that were chosen as “the best of the best” demonstrate the true leadership of thought, quality content, user engage-ability and technological innovation. They do not simply amuse – they engage, they power imaginations, they truly entertain on a grand scale.

OzBook from Lithuania involves children in the classic tale of The Wonderful Wizard of Oz through its beautifully crafted interactive illustrations, engaging gameplay and mag50

WSA-mobile 2013

nificent effects. The app is exemplary in its artwork, innovative use of technology, and approach to user involvement and is a great example of the next generation eBooks that will re-shape the industry in the next couple of years.

Germany’s QTOM TV takes another pervasive (and passive) entertainment area – music television – and turns that into a truly interactive and engaging experience. Transforming listening to music / watching music videos into a significantly personal involvement, this service’s innovative approach to its industry and its use of the most modern technology shows both great insight and great potential for transforming that segment of the entertainment industry.

Lebanon’s DerManDar Panorama takes picturetaking, also one of the most pervasive activities for any smartphone owner, to a new ­level, allowing each user to create customizable panoramic images. While the technology is not novel, its particular form and ease of use powers users’ imaginations, transforms picture-taking to a new level, shows all of us the beauty and fullness of life that surrounds us.

Shadow Cities from Finland also challenges its users to re-discover the world around them, to see their own neighborhoods in a

very different light. It turns the world of MMORPG games from a passive pursuit to an active, enthralling and social exploration of the wonders and delights that the surrounding world can offer – making this particular multi-player game more social, more real world, and more entertaining and, thus, making it truly “best in class”.

Finally, Star Walk from Russia combines award-winning graphics, the latest technological advances, and the highest quality content to open up the universe of stars and galaxies to adults and children, scholars and novices alike. It provides a new dimension – that of value high-tech enabled edutainment – to astronomy, transforming the experience into a highly social, superbly entertaining, and magically enthralling one.

These five projects exemplify the very best the world of mobile content has to offer in the m-Entertainment and Lifestyle category: supremacy of content (whether provided or user-generated), supported by the latest technology, and taken to the next level via a new, more social, more insightful look at the activities involved, whether these be reading, listening to music, taking pictures, playing games, or gazing at stars. Simply put, they superbly enable the next level of entertainment and lifestlyle activities for their users.

m-Entertainment & Lifestyle

m - Entertainment & Lifestyle

Winners Shadow Cities Finland

OzBook Lithuania

DerManDar Panorama Lebanon

QTOM TV Germany

Starwalk Russian Federation

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Shadow Cities | Finland Producer greyarealabs Andreas Karlsson

Contact info@greyarealabs.com www.shadowcities.com

Description

Winners Statement

Shadow Cities players are technomages, rediscovering the long lost parallel shadow world and its magic by using their mobile device.

The game challenges players to rediscover their surroundings in a way never before seen. Using location-based augmented reality technology, Shadow Cities creates a revolutionary global arena in which players delve into real-time, large-scale epic battles with other gamers in their very own transformed neighbourhoods. At the core of the game lie spells cast by drawing runes on the mobile device screen.

Shadow Cities builds on traditional roleplaying concepts, offering a deep levelling system that allows players to customize their character by learning spells and developing attributes. An entirely new feature layers the game world on top of real-world locations. Players are challenged in mission-based gameplay, as well as by Player vs. Player and Player vs. Environment territorial conflict and control, and weekly campaigns between player factions, with unique medals as rewards that define the player’s character over time. Communication plays a vital role, ensured by in-game chat and social networking functionalities. Players can call on friends for help, discuss campaign progressions, display achievements and most importantly, remain easily connected with friends inside Shadow Cities.

“We grow to love the objects that connect us to other people, create meaning, and remind us that we’re alive.” – Don Norman.

Mobile games have become more consumable than ever. The technology offers growing possibilities of pure processing power, accessibility and interaction. Mobile devices enable everyone to play something; the big question today is how to create the meaningful and immersive quality experiences which can engage gamers.

Shadow Cities is a global location-based Massively Multiplayer Online Role-Playing Game (MMORPG) for iOS, where players aim to conquer real world neighbourhoods for their team. In Shadow Cities, neighbourhoods and familiar streets in cities across the world are part of the global game world that is visible to you through your iOS device. Shadow Cities is a new way to see and understand MMORPG games. Grey Area has created a whole new MMORPG genre by combining location-sensitive mobile gaming with global social gaming.

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WSA-mobile 2013

OzBook | Lithuania Producer Slypot Eglė Urbonavičiūtė Justas Kregždė

Contact

m - Entertainment & Lifestyle

info@slypot.com http://slypot.com/

Description

Winners Statement

OzBook is an interactive book for both children and the entire family, based on L. Frank Baum’s original novel The Wonderful Wizard of Oz. Sixty interactive illustrations featuring beautiful scenes, vivacious music, and special sound effects let children feel the spirit of the adventurous journey to Emerald City, together with all the engaging characters. By lighting candles in the dark, the child finds the sneaky Wizard, helps Scarecrow to whisk angry crows away, or sees Emerald City with green glasses. Powered by a realistic physics engine allowing fast content accessibility, the award-winning OzBook features a user-friendly interface, magnificent particle simulations, accelerometer and aquatic and/or fire effects, as well as a memory game and magic pictures that come to life as users touch or tilt the iPad. OzBook can be accessed in four different languages including English, Lithuanian, German and Russian.

OzBook is an adaptation of the famous Frank Baum novel which offers an innovative way to read books. With this product, readers can directly interact with the story, explore in-depth content beyond the page and make the protagonist of the story a part of their real life.

In OzBook, you will find a wealth of features across every illustration. We have created various techniques to make things move e.g. skeletal animation, particle simulations, accelerometer and aquatic / fire effects. You will hear funny sounds and experience feedback touching the right spots. There is also a little music-memory game at the end of the book. All of the above features, combined with a new technology, allow us to compete among the world’s best interactive books and related apps.

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DerManDar Panorama | Lebanon Producer Dermandar SAL Elie-Gregoire Khoury Elias Fadel Khoury

Contact info@dermandar.com www.dermandar.com

Description

Winners Statement

DermandAR creates a novel way to take panoramic images. The simple and elegant user interface is composed of two complementary shapes that join each other as the user rotates the device. The extremely fast outcome is the product of a unique combination of high-level mathematics and low-level optimizations. Using the mobile device’s sensors (gyroscope, accelerometer, and compass), the application automatically takes consecutive images. More than 4.5 million people have downloaded this application.

High resolution cameras, precise sensors and powerful processors make a smartphone an ideal tool to interact with the environment.

People have never had such a powerful tool in their hands before. But how much of this power is really used? Augmented Reality could take advantage of this power, but AR applications are still few and limited in terms of features.

At DermandAR, we believe that coming years will showcase all the possible uses of Augmented Reality, with the potential to transform traditional businesses. Our panoramic application relies on high resolution image processing provided by powerful CPUs and GPUs, precise data coming from all the available sensors (GPS, compass, accelerometer and gyrosocope) and a lot of original algorithms specifically developed to take advantage of mobile architecture. This development is only a preview of the many other apps and services that will be inspired by AR in the future

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QTOM TV

| Germany

Producer QTom GmbH Tobias Fröhlich Oliver Koch

Contact marketing@qtom.tv

m - Entertainment & Lifestyle

qtom.tv

Description

Winners Statement

QTom, the first product to offer customizable music television, ­allows viewers to personally select music with a quick turn of the dial, adapting the music program to their personal preferences and tastes. Depending on their favourite music or momentary mood, viewers choose from different music channels – oldies or contemporary, big hits or underground, fast songs or slow ones.

The experienced editorial staff ensures a suitable mixture of offerings along with the newest clips. Viewers can even create their own playlists and share them with friends and loved ones.

The QTOM App is an innovative individualized music video player, where the user rules what genre of music he wants to listen to at the given moment and what mood the music shall reflect. The playlist is played not by artist or title or a lists but by genre and moods, so by pre-selecting the genre and the mood the user gets exactly what he or she is up too at a given moment. Try the different genre you will find different mood settings, just right for the genre. This app offers an individualized music stream just as one would select from ap ­ rivate archive just much broader.

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Starwalk | Russian Federation Producer Murad Nazaraliev Dmitry Leychenko

Contact tva@vitotechnology.com http://vitotechnology. com/star-walk.html

Description

Winners Statement

Star Walk is a stellar augmented reality app that labels the stars, constellations, and satellites pointed to with an iPad. Star Walk tracks the International Space Station, finds out what constellation the user has been looking at from their bedroom window and provides oodles of exciting and educative information. Combined with the amazing ­Apple Design award-winning graphics and highest quality content, the Star Walk experience is pure magic.

The development of mobile applications shows several current trends – significant graphics improvement is among them. Consequently, more advanced graphics are available with new effects unseen in older devices. Thanks to impressive graphics performance, mobile app developers don’t have to pay as much attention as they used to an app’s productivity. The big challenge that developers face is the fast growing competition on the mobile market. One must keep an eye on all competitors on the market and know how to stand out from the crowd.

With regard to our app, we try to use better CPU performance to increase the productivity of Star Walk, our main trend in mobile development. We aim to use all the capabilities of the mobile device, thus making an app that can beat any competitor on the market.

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m - Tourism & Culture

m-Tourism & Culture

m-Tourism & Culture Bringing cultural heritage to mobile platforms; demonstrating valuable cultural assets clearly and informatively, using state-of-the-art mobile technology; providing guides to the diversity o cultures, sites and objects, and all in a multilingual package. Enabling travellers to find attractions, to be informed and enlightened, to enjoy safe travel and have access to up2date travel information; enhancing intermodal use of public transport, supporting orientation in cities and countryside, allowing the hotel industry to address customers, providing new perspectives on the space around us; using maps and navigation-based contents.

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m-Tourism & Culture Jurors Description

Alfredo M. Ronchi Secretary General MEDICI Framework, Italy

We are witnessing relevant changes due both to technological enhancements and modification of user requirements and expectations; users consider technology and eServices as an everyday commodity, to buy a ticket, to meet a medical doctor, to access weather forecast. On the technological side this is in large part due to the recent generation of smart phones and tablets, a real discontinuity in the evolutionary path of computing, they represent a significant contribution to bridge the digital divide. As it happens in the maturity phase of many sectors “performances are good by definition… users’ choice is about appeal and perceived utility.” The combined effect of portable devices and info sphere pushed users from “e” services to “m” services (e.g. from eCulture to mCulture). The incredible growth of mobile market, the merge of different devices into phones and tablets together with “interworkability” among laptops, tablets and phones is

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a real turning point in the implementation of the information society.

Five top-level applications have been selected, as usual, in order to be celebrated on the occasion of the awarding ceremony in Abu Dhabi and promoted worldwide as best practice in their own specific field.

From Austria, tripwolf, a travel guide app for avid travellers, users can join the tripwolf community and share recommendations.

The app includes maps, an Augmented Reality viewer.

Are you a prosumer? Create your own geo-­ ­ re­ ferenced guide thanks to the Italian Map2app. This easy to use application, provided for free, is designed specifically as a content management system for tourism and travels with special emphasis on language management.

Dérive app, developed in Uganda, is a simple but engaging platform that allows users

to explore urban spaces in a carefree way.

The web-based mobile app facilitates a randomized meander through urban environments by prompting the user with tasks so as to experience one’s surroundings unconventionally, while essentially playing a game.

Estonia offers a useful mobile service named TaxiPal .This application connects users with trusted taxi companies anywhere in the world, providing information on local taxi companies, tariffs and user ratings.

Indonesia provides a valuable support to creativity thanks to Harpoen. Harpoen is a free digital graffiti application that turns shared public spaces into social message boards.

Anyone can leave their mark and begin a discussion with the future; anyone can discover a mark and let the place tell the story of who came and what happened.

m-Tourism & Culture

m - Tourism & Culture

Winners Map2app Italy

tripwolf - your travel guide Austria

TaxiPal Estonia

Harpoen Indonesia

DĂŠrive app Uganda

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Map2app | Italy Producer map2app, Inc

Contact info@map2app.com www.map2app.com

Description

Winners Statement

Map2app is designed specifically as a content management system for tourism and travel with special emphasis on language management.

Content can be created in three different ways: from within the platform, by importing files into our platform or by collecting content while travelling through the mobile app PlaceGrabber and then uploading the content to the platform. Users can translate a whole tourist guide into 21 different languages with just one click, due to a deep integration with the Google Translator API. Content can also be translated by professional translators, thanks to the upcoming integration with a third-party platform for crowdsourced translations. Map2app allows app authors to update their apps even once they are published, by notifying those who have the app to update it with a simple download. Map2app thus allows app authors to keep in touch with their apps and other users.

Map2app is a browser-based platform that allows anyone to create a native travel guide for iPhone, Android and J2ME. Our customers are both people and companies working with travel-related content, who are looking for an easy, economical and fast way to have a multi-platform mobile presence. map2app addresses all those “nondevelopers” who want to promote places and events through a mobile app.

We operate in the “Apps Creation Platforms Market”. In the last few years, a new category of platforms that do not require any coding have been developed. Some of these have been very successful thanks to a vertical approach, but there is no vertical platform yet for creating mobile travel guides.

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tripwolf - your travel guide | Austria Producer tripwolf GmbH

Contact info@tripwolf.com

m - Tourism & Culture

www.tripwolf.com

Description

Winners Statement

tripwolf - your travel guide is an app for avid travellers. Users can join the tripwolf community and share recommendations by marking their favourite places or get advice from experienced travel writers. The app includes maps, an Augmented Reality viewer, free updates and bonus content for selected destinations. A highlight: the city, country and regional guides created for the most stunning destinations in the world. Thousands of travellers use the app to share tips about restaurants, shops, hotels and nightlife, sorting attractions by popularity, distance, cuisines, price level and type.

Trip planning, route calculation, a practical “You Are Here” marker displaying the direction the user is facing, a tripwolf blog and interactivity are some of the myriad features offered by this app. Guide updates are free, while the features and maps function without internet connection, thus saving roaming fees when abroad. The app is available in German, English, Italian, French, and Spanish. tripwolf - your travel guide was the WYSTC award winner for the best youth & student travel app in 2011

Mobile phones and travelling have always been tightly connected. Historically, business travellers were the drivers of innovation in the mobile space. In recent years, the rise of smartphones and smartphone apps has changed the way all of us travel. We use them to check in at the airport, find the best restaurant in a foreign city, translate the menu, or snap pictures for friends and family.

At tripwolf, we are working hard to improve one particular tool for travellers: the travel guide. Traditional paper-based travel guides are heavy to carry around, often outdated and make it easy to get lost. tripwolf’s app-based travel guides keep the traveller on track thanks to GPS, a compass and offline maps. Continuous updates and recommendations from friends and other travellers make sure the user has access to the latest information even in far-away places.

At tripwolf, we are convinced that within three years, a lot less travel guide books will be sold worldwide – and that tripwolf will have partly taken their place, together with other innovators who make travelling easier and more convenient.

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TaxiPal | Estonia Produce TaxiPal Ltd. Raoul Järvis

Contact info@taxipal.com http://taxipal.com/

Description

Winners Statement

TaxiPal connects users with trusted taxi companies anywhere in the world, providing information on local taxi companies, tariffs and user ratings. A taxi can be summoned without a phone call. With a few simple taps on the mobile display, a taxi will be on its way.

What’s more, with TaxiPal’s direct ordering feature, the busy user can silently pre-order during an appointment or conference, so that the taxi is waiting the moment the client steps out of the meeting. Features include extensive international coverage in 31 countries and services available in ten languages, with more added continuously.

The app brings taxi companies more customers, by making a participating company visible and more accessible. The web-based back office is easy to use and can be integrated with existing systems, making it a cost-effective sales channel that works 24/7 and crosses language barriers. TaxiPal has received multiple top awards.

We see that mobile phones have the potential to assist us in our daily lives a lot more than they do currently. They have capabilities to be much more than a simple communication device. That is where the mobile application and services come to play. And where else do we need more assistance than when we are in a foreign place and not speaking the local language. Mobiles can help us cross those information barriers. For such a service it is important to be ubiquitous, so that users can use it the same way everywhere: would you use a different search engine for content from different countries, for example?

TaxiPal was designed to suit travelling needs worldwide, instead of developing something for a single country and then trying to fit it to others. TaxiPal currently supports up to 16 different languages and is available for 4 different mobile platforms, including the most popular Android and iOS platforms. Our platform is capable of providing many more services than currently visible via our mobile applications and the efforts have paid off: TaxiPal has won several international awards and contests and we are extremely happy to be among the finalists at WSA Mobile this year.

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Harpoen | Indonesia Producer Harpoen Pte Ltd & PT Kreasi Daya Luhur

Contact media@harpoen.com

m - Tourism & Culture

www.harpoen.com

Description

Winners Statement

Harpoen is a free digital graffiti application that turns shared public spaces into social message boards. Anyone can leave their mark and begin a discussion with the future, anyone can discover a mark and let the place tell the story of who came and what happened. Like physical graffiti, the messages are only visible to those nearby. Graffiti artists can assume an alias, remain anonymous or just be themselves. Messages may evaporate after a while or be left indefinitely.

Content can be individually tailored with powerful, yet easy-to-use lists and filters, creating different viewpoints with just a few finger swipes. All of the interactions are stored in a list called Trail, allowing users to carry forward conversations. Harpoen has a powerful search function called Lighthouse, making it possible to connect with topics and people in a space that someone cares about. It is not uncommon to discover harps from months past in both new and familiar areas. The creators of Harpoen believe that a shared location is the ultimate context for interactions. By using Harpoen, people can experience serendipitous interactions by running into marks left by others or leaving comments for others, and so express their identity and unique presence.

We travel like never before. In 2011, travel and tourism contributed 9% to global GDP, some $6 trillion. Yet, for all the innovations in travel planning, when it comes to discovering what to do in the unique places for which we often spend months preparing, we usually resort to word-of-mouth, emails, and ‘thick book’ travel guides.

At root is the issue that “publishing” is no longer consistent with the way we are experiencing cities and places. To paraphrase Alexis Madrigal of The Atlantic, what is published, are guides, books, magazines and newspapers; no one publishes a physical place.

As societies move deeper into augmented reality, we think two trends will shape how “places” are published. First, sharing will become non-synchronous. Content will be spread like cards over a table rather than stacked by the date of creation. Second, content delivery will be contextualized and searchable.

We believe that a serendipitous experience grounded in search that can also push-alert non-synchronous content, based on contextual relevancy in a physical location, is the future of a great travel and tourism experience. It is multi-layered and experienced in a personalized way. We believe that places should be made to talk, and they can with Harpoen.

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Dérive app |Uganda Producer Babak Fakhamzadeh Eduardo Cachucho

Contact info@deriveapp.com http://deriveapp.com

Description

Winners Statement

Deriveapp 2.0 is a simple, but engaging platform that allows users to explore urban spaces in a carefree way. The web-based mobile app facilitates a randomized meander through urban environments by prompting the user with tasks so as to experience one’s surroundings unconventionally, while essentially playing a game. Because the urban experience does not rely on the actual physical location and yet still results in a unique experience, Deriveapp 2.0 is the exact opposite of conventional tourism. This tool takes the ideals of the Situationists and merges them with digital means, in order to induce an unusual exploration of urban space. The app was created to nudge those people who are in a daily repetitive rut of routine activities to allow the subjectivities of others to enter their urban existence. Task cards call the user to search for specific architectural or social points of interest. Users can add their own tasks and their own subjective reality, thus reflecting urban space in a different light.Deriveapp 2.0 aims to improve people’s sense of community and with it, openness, civic mindedness and renewal.

In the 21st century, we have the power to connect with anyone in the world through our mobile devices for the very first time. We can access masses of information in seconds. Advancements in technology have been an overwhelming driver of development for the last decade. What becomes clear from the 2012 WSA mTourism & C ­ ulture category is the urgent need to bridge the gap between this new digital world and our physical surroundings.

It is a large gap indeed, but rather than seeing the demise of physical interaction as was once predicted, there is a marked move by people to ‘rediscover’ their urban surroundings thanks to the shift of human communication triggered by the spread of the internet. ­People can now explore the spaces that might have otherwise become ‘background noise’ Dérive app sees its role as activating interest in and dialogue with personal urban spaces. By not creating a specific guide and by not directing individuals to landmarks and ‘places of interest,’ it allows users to discover the gaps in their urban space which they might have overlooked. Moreover, the ability for users to add task cards to the Dérive app library means that the user’s subjectivities begin to affect the experience of others. It is at this intersection of urban and digital, personal and global elements, that Dérive app’s opportunities and strengths can be found.

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m - Media & News

m-Media & News

m-Media & News Reporting the news using the mobile phone, crowd sourcing, citizen journalism, covering natural disasters, public campaigning, multimedia news, mobile media aggregation and search services; new forms of mobile video and m-TV, movies and current affairs.

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m-Media & News Jurors Description

Reshan Dewapura CEO, Information and Communication Technology Agency, Sri Lanka

News has always played a key role in quenching mankind’s thirst for knowledge on what’s happening around them. It has been a powerful tool in transforming politics, economics and societies around the globe. However, until the proliferation of the internet, News & Media had always been traditional and to a certain extent, one-dimensional.

The internet has brought tremendous change and innovation in the way news is created, disseminated and consumed. Now, with the propagation of the remarkable phenomenon which is the mobile phone, News and Media have been propelled into an even newer dimension. Pioneering & engaging ways of news generation, revolutionary methods of news dissemination, and most importantly, convenient and opportune mechanisms of consuming news are fast emerging. m-Media and News has really dawned a new era in this sector.

One of the greatest things that have emerged due to the mobile phone is ‘citizen journalism’. News creation has freed itself from the traditional shackles of the past, allowing ordinary people to be engaged in this activity. This has resulted in more reliable, up to date and acceptable news, which has now grown to be in great demand. Just as in news 66

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creation, many other applications have also made use of this ‘people element’ (i.e. people with mobile phones) to capture and provide relevant, vital and key information, without the need for other expensive infrastructure and devices. In addition to offering viable and practical solutions to various problems and issues, this has also gone a long way in saving unnecessary expenditure, specially for governments.

Another aspect of news disseminated through the new generation of media, is that it is user / demand driven. In the busy world that people are living today, consumers only want to be given what they want, and not a whole load of other irrelevant stuff.

This year’s nominations for the m-News and Media category have overflowed with quality, innovation and enterprise. From news generation apps to products that promote citizen journalism, from apps providing traffic data for the benefit of the traveler to products geared to publish new generation news, the nominations have been top of the range. It is a shame that only 5 winners can be chosen per category. With such an array of nominations the juror’s task was certainly not easy, but certainly satisfying. It has been a privilege to be a juror at the WSA mobile 2013.

m-Media & News

Winners m - Media & News

News 360 USA/ Russian Federation

Scoopshot Finland

TrafficMate Sri Lanka

Bambuser Sweden

Maestro Digital Publishing Suite China

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News 360 | USA/ Russian Federation Producer News360 Roman Karachinsky Nina Grigorieva

Contact info@news360.com www.news360.com

Description

Winners Statement

News360 is a set of mobile apps for smartphone and tablet platforms.

The apps send a tailored stream of news content focused on users’ specific interests. The apps gather and analyse news articles from more than 20,000 online sources, presenting the most important ones in a grid. On the flagship iPad version, each rectangle in the grid is the face of a cube – the user can rotate the cube to see different ­aspects of the story or activate different actions. Flipping the cube up displays a preview, flipping it down allows story-sharing, turning to the opposite face activates selected coverage. News360 combines ­diverse sources to provide coverage from diverging perspectives, all with one tap. News360 gets smarter the more it’s used – the app analyses the user’s behaviour and adjusts the feed to provide more sophisticated sources from authors not otherwise available. The system is based on a self-learning ontology with a state-of-the-art linguistic analysis engine that tracks more than a million topics, organizations, people and products. News360 apps have been downloaded by over 1.5 million people and positively reviewed by the news industry.

Every day each one of us battles a torrent of content from feeds, status updates, tweets and e-mails. As our social networks grow, it is becoming harder and harder to separate desired signals from noise.

We need better solutions for finding and consuming content without either being overwhelmed or missing something important.

News360 is here to help – our app learns about what you are interested in from your behaviour and from your social networks, and then takes over the heavy lifting of searching through headlines to find things that are interesting and important to you. The adaptive semantic analysis engine powering News360, can take any news story and understand what it’s about, who’s in it, and how credible and important it is, then aggregate content from more than 40,000 sources on the web. After figuring out what you need to read, it brings the news straight to your phone or tablet in a beautiful and efficient interface.

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Scoopshot | Finland Producer P2S Media Group Petri Rahja

Contact info@scoopshot.com

m - Media & News

www.scoopshot.com

Description

Winners Statement

Scoopshot is a service allowing smartphone owners to become photographers for media companies. Users can take newsworthy photos or videos and send them via the mobile app, offering their shots at a set price. Journalists can purchase the image at the price set by the photographer or buy exclusive rights for ten times as much. Conversely, editors can send location-based tasks to mobile users via the interface, at a price determined by the media. In this way, media can incentivize scoopshooters in the field or assign a freelance photographer anywhere via the Scoopshot PRO interface. Scoopshot has over 110,000 mobile photographers in 160 countries. Scoopshooters submitted over 250,000 photos last year, of which over 110,000 were purchased and published. Forty-six media corporations use Scoopshot daily, accessing a low cost, unique and steady flow of digital content. Besides media, companies can use the Scoopshot application for marketing, listing and promotion. As Scoopshot‘s community is highly engaged, brands can obtain extensive content for enlivening online activity. Scoopshot products are all based on the same mobile app. Assignments and photo stream are managed from the same web store, making it easy to use for both contributors and buyers.

Media companies and all modern brands need to communicate to and engage with their audiences using unique visual content. Online media requires constant updates, as well as unique hyper-local and relevant content to keep readers coming back. Managing this flow is almost impossible with current processes, thus modern media companies actively seek alternative models. At the same time, publishing is no longer carried out by media companies only. Each brand has become a publishing company in its own right, needing unique and relevant content to speak to consumers.

Scoopshot provides a crowdsourcing application to cover the needs of modern media companies and innovative brands in an easy, exciting, engaging and low cost manner. Scoopshot’s patented technology provides any media company or brand with access to an active network of almost 200,000 mobile and professional photographers.

The over 100 media companies and several brands currently using the Scoopshot service make it the most far-reaching and innovative photo crowdsourcing application on the market.

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TrafficMate | Sri Lanka Producer Dinuni Fernando

Co-producer Pankajan Chanthirasegaran

Contact trafficmatelk@gmail.com http://ucsc.lk/

Description

Winners Statement

TrafficMate is a traffic management app providing an efficient solution for traffic congestion. Research indicates the most effective ways to control traffic, for example, by algorithms based on artificial intelligence to control traffic lights. However, these solutions rely on the availability of accurate and real-time information about traffic flow.

TrafficMate takes advantage of the smartphone inside the app user’s pocket, turning the user into a sensor. Smartphones thus create a ­‘social network’ of traffic detection without external sensors or bureaucracy. The mobile app collects traffic flow data including speed, acceleration patterns and location of the mobile device in a vehicle, sending the data to a central server, where it is processed to identify traffic jam locations. App users receive information from the server in the form of location-based updates. TrafficMate marks jammed ­areas on a Google map, also making information available to traffic analysts and viewers via the web page or API. A major advantage: TrafficMate data gathering and transmission is a backend process, not visible to the user.

Mobile Media and News has become a key factor in the Information technology world today. According to surveys, more than a quarter of the world population (27%) get news on mobile phones. Parallel to this development, mobile social media has grown in recent times in leaps and bounds. This has sparked the spread of crowdsourcing.

More and more electronic content is now being generated using contributions from the general public. Furthermore, facilities afforded by modern mobile devices enable users to receive location-based news and media content customized to their needs. These trends also give rise to new questions regarding privacy, while also bringing some unique challenges, such as malicious users who provide false or misleading information.

TrafficMate fits well within these trends. The core concept of TrafficMate involves the gathering of traffic information using crowdsourcing. These updates are then delivered to end-users according to their locations and requirements. TrafficMate cleverly integrates this highly useful traffic information service with social media elements such as sharing and ranking. TrafficMate has some built-in protection against spammers because of the automated way that traffic updates are collected. In addition to this, a wide range of security features, such as token-based authentication, and privacy protection measures have been incorporated into TrafficMate.

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Bambuser | Sweden Producer Bambuser AB

Contact info@bambuser.com

m - Media & News

www.bambuser.com

Description

Winners Statement

Bambuser is a simple-to-use live video service that allows users to quickly and easily capture, share and watch live video through mobile phones and computers. Bambuser also enables instant sharing with the world’s favourite social networks including Facebook, Twitter and Tumblr. With users in 190 countries, Bambuser’s mission is to provide people and brands with the most enjoyable and effective ­interaction and sharing of special moments with others through realtime video. Users can broadcast what’s happening, chat with viewers live, or share breaking news with a global audience, thanks to ­Bambuser’s cooperation with an international news agency. Bambuser is available as a free service for consumers and non-profits, and as a premium service for commercial use.

Bambuser is a simple-to-use live video service that allows users to quickly and easily capture, share and watch live video through mobile phones and computers. Bambuser also enables instant sharing to the world’s favorite social networks including Facebook, Twitter and Tumblr.

Founded in Stockholm, Sweden in 2007, we’re now a team of 12 ­ninjas at our offices in Stockholm (HQ) and Turku, Finland.

Our mission is to provide people and brands with the most enjoyable and effective experience to interact and share moments with the world through real-time video.

Bambuser is available as a free service for consumers and no-profits and as premium services for commercial use.

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Maestro Digital Publishing Suite | China Producer Pulse Mediatech Limited / HKDPA Leonard Chan Tik Yuen

Contact info@pulsedna.com www.maestrodps.com

Description

Winners Statement

Maestro Digital Publishing Suite (Maestro DPS) is a powerful digital publishing system for interactive magazines, e-books, comics, business catalogues and education publications. Easy to learn, the Maestro system requires no programming skill. Maestro DPS creates interactive contents that rival other providers and supports multiple platforms with a single product for both mobile phones and tablet devices. Maestro DPS is a complete solution for individual designers, traditional media publishers, ad agencies, or major media and brand organizations, making it possible to create, distribute, monetize and optimize robust interactive publications.

To facilitate improved workflow for publishers,Maestro DPS offers an instant preview feature with over-the-air device-to-device file delivery support. Maestro DPS is a mandatory higher diploma module at the Hong Kong Design Institute. The app has won a number of outstanding IT and business awards.

With the growing popularity of the use of tablet devices and smartphones of different screen sizes, publishers are looking for new solutions to accommodate both different screen sizes, and software and hardware configurations, while delivering more interactivity and multimedia effects.

Maestro Digital Publishing Suite (“Maestro DPS”) is a powerful digital publishing platform for interactive publications, such as magazines, ebooks, comics, business catalogues, course materials, etc. It supports multiple platforms, such as iOS, Android and Windows PC, with a single data file that does not require additional adaptation work.

Maestro DPS is designed to be user-friendly and offers an easy-touse interface with simple concepts. The production process needs ­operators with basic computer knowledge to manage the production and conversion process well. The most important feature is that users are able to adopt Maestro DPS quickly without going through intensive training. Individuals with few skillsets can thus enter the industry which had previously closed its doors to them. At the same time, publishers’ efficiency and the possibility of global expansion is enhanced.

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m - Environment & Health

m-Environment & Health

m-Environment & Health Content and services to encourage sustainable models of living; smart use of mobile media to promote green energy; new mobile approaches to monitoring and reducing pollution; mobile portals and social media applications to encourage climate controls and holistic environment-friendly habits; clientcentred models of health care, where stakeholders collaborate; mobile techno足 logies to deliver health care and to meet the needs of citizens, patients, healthcare professionals and providers; epidemic and pandemic alert services; wellness and behavioural education.

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m-Environment & Health Jurors Description

Shinta Dhanuwardoyo Managing Partner at Nusantara Ventures and Founder of Bubu.com, Indonesia

Mobile application development has grown fast and widely during these recent years, and has settled its position in human lives no longer just as entertainment device but has gradually changed into needs and lifestyle which will possibly hard to replace in the near future.

The phase of this mobile era is massively broadening, no longer in years calculation but in each second passed, new feature is invented. This rapid progression has created new entrances to many other industries which has limited access to digital world before. Not only providing the gate to get into it, but also equipping us with thousands of easiness to explore, fathom, and get beyond what we never expect can be done by a simple mobile application. The entire development has not only been a helper, it has changed our way of lives.

This new perspective of mobile development has also changed the way developers

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build their applications. Optimum function and effectiveness has become their ultimate goals, enabling users to do almost everything with the application in the simplest and ­user-friendly way. The breakthrough reaches almost every aspect of human lives, including the environment and health facets.

With the presence of mobile application in environment and health aspect, the world trends of health will no longer become an exclusive shell – which means can only be accessible for the medical-educated group.

Furthermore, many developers has been designing mobile applications in accordance with the new perspective of the rapid progression, enabling everyone even with or without any medical background to understand and most importantly start to take care of his own health issue, just by using a simple user experience in it.

In the future, this mobile application development will enable patients to see the doctor

without having to meet face to face. Mobile apps can simplify being diagnosed, accepting prescription, or even having a consultation session in mobile. All of them will increase the effectiveness of doctor-patients interaction and performance of the hospital.

In line with this trend, The WSA-Mobile Award has been contributing a large part in placing trigger to let developers explore more facets in environment and health aspects which can be developed to improve and make life standard into a better stage through mobile application development.

Looking at the candidates, all the features of the mobile apps has expressed the vision of digital-health. I do hope that the support for mobile apps development could be enhanced in the future, so that the product will not only become an exhibition of latest technology, but also as a lifestyle for human’s tools.

m-Environment & Health

m - Environment & Health

Winners Positive Technology Italy

Prognosis : Your Diagnosis Sri Lanka

Social Diabetes Spain

Hormone check Norway

Life with Cancer Denmark

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Positive Technology | Italy Producer Istituto Auxologico Italiano Prof. Giuseppe Riva Dr. Danilo Marco Campanaro

Contact andrea.gaggioli@ auxologico.it www.interstress.eu

Description

Winners Statement

Positive Technology is a telehealth tool allowing self-management of stress and enabling mobile-based treatment. Stress is the ­second most reported work-related health problem, while stress-related conditions caused by work are on the increase and significantly affect an organisation’s bottom line. Reducing work-related stress is not only a moral, but also a legal and business imperative. ­Research indicates that the use of mobile phones enhances clinical approaches to stress management. Within the context of the Interstress EU project, a mobile app was developed to help people cope with stress. Using an engaging 3D virtual reality island, the user can practice effective relaxation techniques. The Positive Technology app also offers biofeedback training to control heart rate variability, thus helping to counter the physiological changes induced by stress. The biofeedback approach used has two outstanding merits. Firstly, heart rate variability is one of the most effective biofeedback techniques. Secondly, the treatment is situated in a virtual environment, the medium of choice for giving users feedback, by being more intuitive and making learning easy.

The biofeedback section of the app exploits progress made in the field of wearable low-cost biosensors to allow effective interventions in daily situations.

Stress is the second most reported work-related health problem, affecting 20% - 35% of workers in industrialized countries.

Positive Technology App is the first mobile application worldwide that helps users to manage and cope with daily stress by integrating a 3D Virtual Reality environment with mobile biofeedback technology. Developed by the EU funded Interstress project, the app exploits the incredible progress in the field of wearable low-cost biosensors made recently, to allow effective psychological interventions in daily situations. Within an engaging Virtual Reality Island, the user has the chance to learn and practice effective relaxation techniques. Moreover, it is also possible to use mobile Heart Rate Variability Biofeedback Training aimed to help individuals in managing and coping with psychological stress. By using relaxation strategies and by controlling the respiration rate, the user influences variations in the Heart Rate Variability indexes, thus impacting on visual features of the virtual environment, like the increase or the decrease of the size of a virtual campfire and of a virtual waterfall.

The virtual changes provide the use with motivation to keep relaxing!

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Prognosis: Your Diagnosis | Sri Lanka Producer Medical Joyworks

Contact contact@ medicaljoyworks.com

Description Traditional medical education is commonly considered boring and time consuming, yet as every doctor knows, practicing medicine is interesting and challenging. The answer has to do with arriving at a diagnosis, which requires a lot of analytical skill, while being stimulating and even fun. The Prognosis: Your Diagnosis app takes this idea and converts it into a simple, but effective game in which doctors play out a diagnostic process similar to real life. The app contains over 100 cases, each representing a common clinical scenario. Users are initially shown the medical history and the examination findings.

Then the challenge begins: from a list provided, the user decides which tests to perform on the patient, bearing in mind that some tests might even cause harm if performed unnecessarily. The same considerations pertain to possible treatments. The game evaluates the user’s performance and provides feedback, together with a discussion written by leading consultants, physicians or surgeons. Content, modelled on real patients, has been verified by a panel of medical specialists. Medical students, junior and even very senior doctors with years of experience around the world have praised the Prognosis: Your ­Diagnosis app.

m - Environment & Health

www.prognosisapp.com

Winners Statement Prognosis is a medical edutainment application. Its use makes learning medical-related topics, ordering tests or figuring out treatments a lot of fun. This interactive application contains over 60 cases, each representing a common clinical scenario. One learns the scenario by playing a game. In each game, doctors are initially shown the ‘­history’ and the results of ‘tests’ by virtually examining a patient.

The doctor has to figure out, from a list, which tests to perform on the patient and which treatments to apply. The game then ‘judges’ the doctor’s performance and lets him know how well he did, what went wrong or right. The entire narrative is based on cartoons and animations.

Today, there are more than half a million users of Prognosis. It has a widespread support base in Sri Lanka, where leading doctors in their field create and contribute content to the application on a weekly basis – on average, 1-2 cases per week. Prognosis has also been ­recommended as a learning aid by 6 medical colleges (universities) in the USA and 5 more in Europe and Australia.

Through this application, doctors also contribute to a backup ‘pool’ of cases, which can be released as and when necessary. The information is therefore incremental.

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Social Diabetes | Spain Producer Víctor Bautista

Co-producers Maria Jesús Salido Rojo

Contact soporte@ socialdiabetes.com www.socialdiabetes.com

Description

Winners Statement

Social Diabetes is a system for the self-management of Diabetes Mellitus Type 1. By utilizing knowledge that diabetic patients have about their own disease and sharing it with others through this app, users can leverage the potential provided by cloudcomputing in order to enhance the quality of life. Factors like food intake and exercise are logged into the system which in turn recommends the insulin dose based on these parameters. This method lets the user gain flexibility over their diet and security in their treatment, as the system takes the treatment pattern determined by the doctor and recalculates the recommended dose after considering the parameters in context, together with changes in the patient’s vital signs. By managing statistical information and data about the patient’s actual behaviour, the Social Diabetes system can make personalized recommendations. The patient can invite their doctor to join the Social Diabetes web, to monitor the patient online. Alerts can be established and changes in treatment ordered by the doctor automatically appear on the patient’s device.

The optimization of patient monitoring by healthcare professionals leads to improvements in healthcare services, while reducing time and costs.

As technology becomes part of our daily routine, every activity goes “tech”, and health is by no means excluded from this process. With social technology frequently exceeding corporate technology, there is major room for improvement in “personal health” without having to wait for the health system to move ahead. Innovative technological solutions can contribute to promote self-care, help patients take responsibility for their condition, improve individual medical care and make the patientdoctor relationship easier.

The content and tools that are being generated within the web ecosystem affect almost all therapeutic areas – a trend that will grow in coming years. Diabetes is a chronic disease that requires patients to pay constant attention to variables that fluctuate depending on their daily activities. Patients can now benefit from self-monitoring mobile devices.

Social Diabetes was born in the mind of an actual diabetic patient, who wanted to develop a tool that would allow patients to escape their diabetic “trap”. From diet flexibility to treatment safety, every element is leveraged to increase the patient’s quality of live. Mobile based selfmanagement of diabetes is already a reality transforming patients’ lives forever.

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WSA-mobile 2013

Hormone check | Norway Producer Try/Apt (Agency) Norwegian Consumer Council (Client)

Contact post@forbrukerradet.no

Description Hormone check helps consumers to avoid endocrine disrupters, EDCs, found in cosmetics and personal care products. By scanning the barcode on the product with the phone, the consumer is instantly informed as to whether the product contains EDCs. Hormone check focuses on the 17 chemicals on the EU list of EDCs which are allowed in cosmetics. Consumers are encouraged to report products back to the database. If consumers scan a product and it is not in the database, they can send information on the product using a form provided on the phone or photograph the ingredient list, documenting the EDCs in the product. Consumer may also share information on EDC products with friends on social networks. Since the launch of the campaign in Norway in November 2011, the app has been downloaded 120,000 times and more than 1.8 million product scans have been entered by Norwegian consumers.

m - Environment & Health

www.forbrukerradet.no

Winners Statement The digital revolution is changing how companies do business.

Combined with massive consumer pressure, changes in how people use mobile devices paves the way for better and healthier products.

Hormone check is an application that enables consumers to check cosmetic products in the store before buying them. Research shows that cosmetics and body care products contain endocrine disrupting chemicals which, researchers supect, interfere with the body’s endocrine system and produce adverse developmental, reproductive, neurological, and immune effects in humans.

Hormone check identifies products by reading the barcode and gives the consumer immediate feedback on whether it contains harmful endocrine disrupters. This enables consumers to make informed choices and puts pressure on the cosmetic companies to change their practices. The app reached first place in App Store with more than 70,000 downloads after two weeks. More than 2 million product scans has been made using Hormone check. Because of massive consumer pressure, cosmetic brands have now started to phase out parabens and other substances with endocrine disrupting effects from their products. The consumers’ call for a ban on endocrine disrupting chemicals in cosmetics has spread around Europe – consumers from Norway, Denmark, Switzerland and Poland have joined the campaign up to now. Consumer organizations in other countries are also eager to get engaged in bringing about change.

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Life with Cancer | Denmark Producer Danish Cancer Society Kurt Damsgaard, Hanne Sandvang

Contact info@cancer.dk www.cancer.dk

Description

Winners Statement

Life with Cancer is an app for cancer patients, caregivers, relatives and friends in Denmark. This app offers on-the-spot help, whenever patients and relatives need more information about a specific cancer, its symptoms and treatment, how to care for cancer patients, what to ask the doctor, where to get help or treatment. It contains a logbook/diary where patients can keep a log of their illness or share/ update information with others. Images, audio and video can be added to the logbook. Special features include a Checklist function to create to-do lists, questions for the doctor and share them with others. The Events function shows what is on at the nearest cancer counseling center and saves details to a calendar. The Addresses function offers locations and opening hours at cancer counseling centers throughout Denmark, as well as phone counseling and access to the online community. Users can access videos on cancer screenings and treatment, create password protected user profiles or enter data. Presentations are customized based on the information provided in the user profile.

The app does not remove the anxiety associated with cancer, but it helps to relieve it, making life with cancer more humane.

The need for cancer-related content is enormous and patients can already find considerable information online. Though m-health apps have a great potential to empower patients and support the dialogue with caregivers, many apps mostly focus on lexical cancer information.

The Life with Cancer app has a different approach to patient empowerment. The user can customize the app and use it as an everyday tool to manage life with a serious disease.

In the logbook, users can create a personal overview by entering their thoughts and symptoms, recording a conversation with their doctor or adding other rich media to an entry. Entries can be shared with one’s network, thus family and friends can stay informed, and professionals can prepare themselves for the patient’s next appointment.

The checklist contains lists of pre-set questions, for example, regarding treatment and side effects, work, and economic issues. Users can personalize the checklist and share it with caregivers.

The app includes a calendar showing geo located counselling groups initiated by the Danish Cancer Society.

Security concerns about patient data is an important issue. In the Life with Cancer app, the user can create a password protected user profile and restore personalized content across platforms.

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WSA-mobile 2013

m - Inclusion & Empowerment

m-Inclusion & Empowerment

m-Inclusion & Empowerment Measures to support integration within the global information society; bringing least developed regions and groups of society into the mobile information society; reducing the “digital divide� between technology-empowered and technology-excluded communities, such as groups in rural areas, women, senior citizens, disabled citizens and children; bridging society through mobile contents and applications; empowering citizens and stakeholders in public services.

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m-Inclusion & Empowerment Jurors Description

Darius Bagdžiunas Director, Gaumina interactive, UK, Lithuania

This year civilazation moved one step closer to mobile device as The Hub Of Everything. In „m-Inclusion & Empowerment“ category we experienced a talented use of technological innovations, design improvements and behavioral shifts influenced by m-devices. Smartphone centric experiences upgrade the everyday life of people with possibilities which 10 years ago were enjoyed only by readers of science fiction novels. The winners are: MagicReader is a Touch-Free book reader for the iPad. You can flip through pages just by turning your head! Turn your face sideways to move pages, just as if you were touching the screen.

AlzNavs target audience are senior citizens and persons in the initial/pre-stages of dementia. The application aims to improve their autonomy by increasing their sense of safety when going outdoors and, at the same time, easing their caregivers concerns by reassuring them that they will be alerted if the user gets lost and/or needs help.

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WSA-mobile 2013

Wheelmap.org is an online map for wheelchair accessible places. Everyone can participate by tagging public places according to their accessibility. This way, a modern and global solution for wheelchair users or other people with limited mobility is being created. The OpenStreetMap-based map helps mobility impaired people to plan their day more efficiently.

Blanco y Negro is an app to visually impaired people that will exploit the ability of other senses, turning a The applications main goal is to supplant the main functions of a cell phone which are: phone calling, text messaging, information managing, navigation through the smartphone, color recognition.

Mobile Voices, an Application that receives data (voice, text or image) and translates it to LIBRAS, Brazilian Sign Language. The deaf takes a picture of a phrase or words, and the app will convert it to LIBRAS. This feature can be used to translate the content of magazines, newspapers, books, signs and others.

M-devices are about to become shops, wal-

lets, keys and doctors. Users are more and more dependent on this technology both emotionally and practically. The boundary between private versus public becomes invisible. Taking advantage of those technologically uneducated is taking place more often. This calls for new challenges to maintain higher responsibility from producers of hardware, software and infrastructure.

During the jury of World Summit Awards 2013 we have experienced many projects done perfectly from both software programming and user ethics. Winners selected represent the highest quality in terms of user friendliness, technological efficiency and truly innovative thinking.

I hope this award will open global doors for the winner teams. As they do open new dimensions and empower the people through their apps.

m-Inclusion & Empowerment

m - Inclusion & Empowerment

Winners Blanco y Negro Ecuador

AlzNav Portugal

MagicReader Japan

Wheelmap Germany

Hand Talk Brazil

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Blanco & Negro | Ecuador Producer Byron Llerena Z.

Contact byron.llerena.z@gmail.com https://play.google.com/ store/apps/details?id=com. tes.BW&feature=search_res ult#?t=W251bGwsMSwxLD EsImNvbS50ZXMuQlciXQ

Description

Winners Statement

Blanco y Negro is an app for visually impaired persons, optimizing the use of other senses to access the main functions of a cell phone. The app makes use of two key tools, a speech synthesizer and a set of functions called Gesture, to provide feedback about actions taken on the mobile so that users can easily follow. Based on these tools, visually impaired persons can access mobile phone functions in a way adapted to their abilities and needs: phone calling, text messaging, information management and colour recognition. Blanco y Negro is available in English and Spanish. Blanco y Negro is a unique app ­ensuring the inclusion of visually impaired persons in the use of smartphones.

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WSA-mobile 2013

We use technology everywhere and all the time: for work, for social matters, sometimes even to express our feelings. Unfortunately, as technology moves forward according to our needs, certain groups are being left behind due to their physical condition. If humanity has so often put extensive effort and resources in technological progress, why not spend some time and resources on tech projects that can help people and contribute to improve their lives.

That is how Blanco y Negro was created. The idea was to make that small change in the world each of us is willing to do at least once in one’s life. Blanco y Negro makes use of all the strong tools now available to help visually impaired people to communicate, identify colour, navigate, and rock to their own music at any time, without any help. Blanco y Negro is the first and only app which is a complete toolkit for visually impaired people, just waiting in their pockets to make their lives easier. Blanco y Negro ensures the inclusion of the visually impaired in the world of smart phones.

AlzNav | Portugal Producer Fraunhofer Portugal Ricardo Moutinho Diogo Júnior

Contact alznav@fraunhofer.pt

Description AlzNav’s target audience are senior citizens and persons in the initial/pre-stages of dementia. The application aims to improve their autonomy by increasing their sense of safety when going outdoors and to ease caregivers’ concerns by alerting them should the user get lost or need help. AlzNav distinguishes itself from other solutions by providing a simplified user interface designed specifically for target users’ needs and limitations. The app allows caregivers to specify the safety area within which the user can move. If the user wanders past the predetermined area, AlzNav sends a text message with the user’s current location, or responds to location requests from the caregiver. To empower users to help themselves when in need, AlzNav can switch to foreground mode, get the user’s attention and ask if everything is OK while offering assistance. If users feel able, AlzNav can navigate them back home, call a cab, or help them place calls to family or friends. AlzNav’s navigational system combines audio and textual instructions with an on-screen arrow that always points in the direction to go – independently of the device’s orientation, a significant improvement over other navigational systems.

m - Inclusion & Empowerment

http://alznav.projects. fraunhofer.pt

Winners Statement The increase of the average life expectancy leads to the creation of an older society and, therefore, to an increase of agerelated impairments like dementia. Older adults’ time and spatial orientation are already often disrupted, even if momentarily, but this becomes particularly noticeable if they suffer from any type of dementia. These factors lead to a significant decrease in these persons’ navigation skills – the skills a person needs o find their way to a specific location – which are fundamental for community access, personal independence and community integration. These limitations make these people feel less secure when going out on their own, making them more dependent on their caregivers.

Further, one of the most concerning symptoms of the most common form of dementia, Alzheimer’s Disease, is a wandering behaviour in which patients wander past their caregiver’s supervision and begin an aimless and disoriented walk. Such behavior increases the possibility of accidents and can become extremely dangerous if undetected. The increase of age-related conditions will also lead to new demands for health and social care services. The focus of many nations’ strategies to address these concerns relies on the use of technology in order to enable this senior population to live autono­ mously, for as long as possible.

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MagicReader | Japan Producer GimmiQ

Kumanbow Itano Leo Rivas

Contact GimmiQ@gmail.com http://gimmiq.net/

Description

Winners Statement

MagicReader provides a magical experience of reading and viewing e-books using the iPad. There is no need to touch the hardware to turn pages, facial movements are enough. MagicReader uses the mobile device’s camera to detect the movement of the person reading the book. With this new technology, a disabled or injured person can read a book without having to depend on help from someone else.

MagicReader can also be used in diverse daily situations, such as reading while eating with both hands, reading a recipe while cooking or perusing documents while typing on a keyboard. There are countless more ways to use MagicReader.

Technology is developing today at dizzying speed, but most technology is geared to the general public. Inroads have been with regard to accessibility, but not nearly enough for many people with disabilities. Much research is taking place and technology specifically designed for people with disabilities does already exist. However, the market is small, making it difficult to raise necessary funds or otherwise make further research attractive. For that reason, most specialized medical equipment ends up being unaffordable for those people who really need it.

Our company’s challenge with MagicReader, an iPad book-reading app that allows the user to flip through pages with only the movement of the head, was to create software relying on the device itself, without any other accessories. The goal was a program that empowers people with disabilities at the lowest possible cost.

We have received letters from people in all corners of the world, many of whom have lost use of their hands, thanking us for making this app. Some people have even purchased an iPad just to use this application for reading books without needing anyone to flip the pages for them.

MagicReader is a work in progress and there is much room for improvement, but we are very proud and happy to know that our app has been recognized around the world.

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WSA-mobile 2013

Wheelmap | Germany Producer Sozialhelden (Social Heroes) Raul Krauthausen Christoph Bünte

Contact info@sozialhelden.de

m - Inclusion & Empowerment

http://wheelmap.org/

Description

Winners Statement

Wheelmap is an online map for wheelchair accessible places. Like Wikipedia, the data is publically owned – anyone can contribute by tagging public places according to their accessibility. Mobility-impaired persons, such as users of wheelchairs or walking frames, use the platform to share relevant location-based information. Can one reach a specific café? Does a popular restaurant have an accessible toilet? Is a municipal office barrier-free? The OpenStreetMap-based approach helps mobility-impaired users, as well as anyone with limited mobility, to plan their day more efficiently. Thousands of ­e-volunteers supporting the cause add to the database via the web or mobile phones. Wheelmap has more than 250,000 points of interests in eighteen languages. Public awareness raised by Wheelmap can encourage owners of public buildings to improve their location’s accessibility.

Any app should solve a specific problem. Wheelmap combines the mobile app as a tool for getting information on accessibility with the chance to participate. Wheelmap does not just contribute to more data by using crowd sourcing - it even sensitizes people without difficulties in mobility to barriers, as users become part of the project and do Good for others. Social, local & mobile aspects combine with open data in Wheelmap.

Wheelmap has grown from a small and informally organised NPO of volunteers, to a professional, well connected and efficiently working NPO. Wheelmap is not just an app - it is project bringing an important issue into society in a uptodate way and giving everyone the chance to participate. It is scalable worldwide: within the last two years, 300.000 data entries on accessibility have been collected by users both with and without disabilities. The project has transformed its activists into experts on the topic and has enabled Wheelmap to start more projects as offshoots. At Wheelmap, we believe in being change makers, but we can’t do it alone - that is why it is urgent to enlarge the network for social change.

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‫ﺑﺮﻧﺎﻣﺞ ﺧﺪﻣﺎت ﺑﻠﺪﻳﺔ ﻣﺪﻳﻨﺔ اﻟﻌﻴﻦ ﻋﻠﻰ اﻟﻬﺎﺗﻒ اﻟﻤﺘﺤﺮك ﻳﻬﺪف إﻟﻰ ﺗﻘﺪﻳﻢ أﻓﻀﻞ اﻟﺨﺪﻣﺎت ﻟﻠﻌﻤﻴﻞ و اﻟﺘﻄﺒﻴﻖ ا�ﻣﺜﻞ‬ ‫ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ اﻟﺤﺪﻳﺜﺔ ﻣﻦ ﺧﻼل اﻟﺨﺪﻣﺎت اﻟﺘﻔﺎﻋﻠﻴﺔ واﻟﻤﻌﻠﻮﻣﺎﺗﻴﺔ ﻋﻠﻰ أﺟﻬﺰة اﻟﻬﻮاﺗﻒ اﻟﺬﻛﻴﺔ ﺑﺎﻟﻠﻐﺘﻴﻦ اﻟﻌﺮﺑﻴﺔ وا�ﻧﺠﻠﻴﺰﻳﺔ ‪،‬‬ ‫ﻓﻴﻜﻮن اﻟﻌﻤﻴﻞ ﻋﻠﻰ ﺗﻮاﺻﻞ ﻣﺴﺘﻤﺮ ﻣﻊ اﻟﺒﻠﺪﻳﺔ ﻣﻦ ﺧﻼل ﺧﺪﻣﺎت ﺗﻔﺎﻋﻠﻴﺔ ﻋﺪة ‪ ،‬ﻣﻨﻬﺎ اﻟﺘﻮاﺻﻞ اﻟﻤﺒﺎﺷﺮ ﻣﻊ اﻟﻤﺪﻳﺮ اﻟﻌﺎم و‬ ‫ﻣﻘﺪﻣﻲ اﻟﺨﺪﻣﺔ و ﻣﻌﺮﻓﺔ آﺧﺮ اﻟﻔﻌﺎﻟﻴﺎت‪ .‬ﻛﻤﺎ ﻳﻮﻓﺮ اﻟﺘﻄﺒﻴﻖ ﺧﺮ اﺋﻂ ﺗﺴﻬﻞ وﺻﻮل اﻟﻌﻤﻼء و زو ار ﻣﺪﻳﻨﺔ اﻟﻌﻴﻦ ﻟﻠﻤﻮ اﻗﻊ‬ ‫اﻟﺘﺮﻓﻴﻬﻴﺔ و اﻟﺴﻴﺎﺣﻴﺔ و ﻏﻴﺮﻫﺎ ﻣﻦ ا�ﻣﺎﻛﻦ اﻟﺘﻲ ﻳﻘﺼﺪﻫﺎ زوار و أﻫﺎﻟﻲ اﻟﻤﺪﻳﻨﺔ ‪ ،‬وذﻟﻚ ﻣﻊ ﺣﺮﻳﺔ اﻟﺘﻌﺎﻣﻞ ﻣﻊ اﻟﻨﻈﺎم ﺳﻮاء ﻛﺎن‬ ‫ﻣﺘﺼﻼ ﺑﺎ�ﻧﺘﺮﻧﺖ أو ﻏﻴﺮ ﻣﺘﺼﻞ‪ ،‬إﻻ ﻓﻲ ﺣﺎل ﺗﺤﺪﻳﺚ اﻟﻤﻌﻠﻮﻣﺎت ‪.‬‬

‫ﻛﻴﻔﻴﺔ اﺳﺘﺨﺪام اﻟﺒﺮﻧﺎﻣﺞ ‪:‬‬ ‫ﻳﻤﻜﻦ ﺗﻨﺰﻳﻞ اﻟﺒﺮﻧﺎﻣﺞ ﻣﺠﺎﻧﺎ ﻣﻦ ﺧﻼل زﻳﺎرة اﻟﺴﻮق اﻟﺮﺳﻤﻲ ﻟﻜﻞ ﻣﻦ ا�ﻳﻔﻮن و اﻟﺒﻼك ﺑﻴﺮي وا�ﻧﺪورﻳﺪ و اﻟﺒﺤﺚ ﻋﻦ ﺑﺮﻧﺎﻣﺞ ﺑﻠﺪﻳﺔ ﻣﺪﻳﻨﺔ‬ ‫اﻟﻌﻴﻦ )‪.(AACM‬‬

‫ﻗﻨﻮات ﺑﻠﺪﻳﺔ ﻣﺪﻳﻨﺔ اﻟﻌﻴﻦ اﻟﺮﺳﻤﻴﺔ ﻟﻠﺘﻮاﺻﻞ‬ ‫اﻟﻬﻮاﺗﻒ‬

‫اﻟﺮﻗﻢ اﻟﻤﺠﺎﻧﻲ )‪ 24‬ﺳﺎﻋﺔ(‪800555 :‬‬ ‫ﺑﻠﺪﻳﺔ ﻣﺪﻳﻨﺔ اﻟﻌﻴﻦ )ﻓﻲ أوﻗﺎت اﻟﺪوام اﻟﺮﺳﻤﻲ(‪971+ 3 712 8000 :‬‬

‫اﻟﻔﺎﻛﺲ اﻟﺤﻜﻮﻣﻲ‬

‫‪+971 2 671 5550‬‬

‫اﻟﺒﺮﻳﺪ اﻻﻟﻜﺘﺮوﻧﻲ‬

‫اﻟﺒﺮﻳﺪ ا�ﻟﻜﺘﺮوﻧﻲ اﻟﺤﻜﻮﻣﻲ‪Contact@abudhabi.ae :‬‬ ‫اﻟﺒﺮﻳﺪ ا�ﻟﻜﺘﺮوﻧﻲ ﻟﺒﻠﺪﻳﺔ ﻣﺪﻳﻨﺔ اﻟﻌﻴﻦ‪info@am.a :‬‬

‫اﻟﻤﻮاﻗﻊ اﻟﺨﺪﻣﻴﺔ اﻻﻟﻜﺘﺮوﻧﻴﺔ‬

‫اﻟﺨﺪﻣﺔ اﻟﺬاﺗﻴﺔ‬

‫‪( self service ): www.abudhabi.ae‬‬ ‫ﻣﻮﻗﻊ ﺑﻮاﺑﺔ ﺣﻜﻮﻣﺔ إﻣﺎرة أﺑﻮﻇﺒﻲ ا�ﻟﻜﺘﺮوﻧﻴﺔ‪www.abudhabi.a :‬‬ ‫ﻧﻈﺎم اﻟﺨﺪﻣﺎت ا�ﻟﻜﺘﺮوﻧﻴﺔ‪https://am.abudhabi.ae/eservices :‬‬

‫اﻟﺮﺳﺎﺋﻞ اﻟﻨﺼﻴﺔ اﻟﻘﺼﻴﺮة‬

‫اﻟﺮﺳﺎﺋﻞ اﻟﻨﺼﻴﺔ اﻟﻘﺼﻴﺮة‪9444 :‬‬

‫ﺑﺮﻧﺎﻣﺞ اﻟﻬﻮاﺗﻒ اﻟﺬﻛﻴﺔ‬

‫ﺗﻄﺒﻴﻘﺎت اﻟﻬﺎﺗﻒ اﻟﻤﺘﺤﺮك ﻟﺒﻠﺪﻳﺔ ﻣﺪﻳﻨﺔ اﻟﻌﻴﻦ)‪iPhone,‬‬ ‫‪ :(BlackBerry, Android‬ﻟﺘﺤﻤﻴﻞ اﻟﺒﺮﻧﺎﻣﺞ ﻋﻠﻰ اﻟﻬﻮاﺗﻒ‪ ،‬ﻳﺮﺟﻰ‬ ‫اﺳﺘﺨﺪام ﻛﻠﻤﺔ اﻟﺒﺤﺚ اﻟﺘﺎﻟﻴﺔ‪(AACM) :‬‬

‫أﺟﻬﺰة ا�ﻛﺸﺎك‬

‫ا�ﺟﻬﺰة ﻣﺘﻮاﺟﺪة ﻓﻲ اﻟﻤﺒﻨﻰ اﻟﺮﺋﻴﺲ ﻟﻠﺒﻠﺪﻳﺔ وﺟﻤﻴﻊ ﻗﻄﺎﻋﺎﺗﻬﺎ‬ ‫اﻟﺨﺎرﺟﻴﺔ وﻗﺮﻳﺒ ًﺎ ﻗﻲ اﻟﻤﺮاﻛﺰ اﻟﺘﺠﺎرﻳﺔ‬

‫ﺧﺪﻣﺔ اﻟﺴﻴﺎرة اﻟﻤﺘﻨﻘﻠﺔ‬

‫ﺗﻘﺪم ﻛﺎﻓﺔ ﺧﺪﻣﺎت اﻟﺒﻠﺪﻳﺔ ﻓﻲ ﻣﺪﻳﻨﺔ اﻟﻌﻴﻦ ﻟﻔﺌﺔ ﻛﺒﺎر اﻟﺴﻦ و‬ ‫ذوي اﻻﺣﺘﻴﺎﺟﺎت اﻟﺨﺎﺻﺔ وا�راﻣﻞ واﻟﻤﻄﻠﻘﺎت‪ ،‬وﻟﻄﻠﺐ ﻫﺬه‬ ‫اﻟﺨﺪﻣﺔ‪800555 :‬‬

‫ﻟﻠﺤﺼﻮل ﻋﻠﻰ اﻟﻤﻌﻠﻮﻣﺎت اﻟﺘﻔﺼﻴﻠﻴﺔ ﻋﻦ ﻛﻞ اﻟﺨﺪﻣﺎت اﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ ﺑﻠﺪﻳﺔ ﻣﺪﻳﻨﺔ اﻟﻌﻴﻦ ﻳﻤﻜﻨﻚ زﻳﺎرة‬ ‫وﻗﻌﻨﺎ ا�ﻟﻜﺘﺮوﻧﻲ )‪ (http://am.abudhabi.ae‬وﻣﻮﻗﻊ ﺑﻮاﺑﺔ ﺣﻜﻮﻣﺔ أﺑﻮﻇﺒﻲ ا�ﻟﻜﺘﺮوﻧﻴﺔ )‪.(http://abudhabi.ae‬‬ ‫ﻛﻤﺎ ﻳﻤﻜﻨﻜﻢ اﻟﺘﻮاﺻﻞ ﻣﻌﻨﺎ ﻣﻦ ﺧﻼل اﻟﻤﻮاﻗﻊ اﻻﺟﺘﻤﺎﻋﻴﺔ‬

‫رؤﻳـﺘﻨـــﺎ‪ :‬ﺑﻠﺪﻳﺔ ﻣﺘﻤﻴﺰة وﺗﻨﻤﻴﺔ ﻣﺴﺘﺪاﻣﺔ ﻟﻤﺪﻳﻨﺔ اﻟﻮاﺣﺎت‬

‫‪am.abudhabi.ae‬‬

Hand Talk

Brazil

Producer Ronaldo Tenório Thadeu Luz

Contact contato@handtalk.com.br

m - Inclusion & Empowerment

www.handtalk.com.br

Description

Winners Statement

Hand Talk is an app for mobile devices that receives data and translates it to Libras, the sign language of the deaf communities of urban Brazil. Hand Talk works with three basic sources: audio, texts or images. When a voice is captured by the mobile phone, the app converts the sound to sign language with the help of a 3D avatar who appears on the mobile screen. This feature is useable in conversations, lectures and many other settings. With the text feature, the deaf user can copy a message received from a local carrier or a website, paste it into the app and have it translated to Libras. The image feature can be used to translate the content of magazines, newspapers, books or signs. The user photographs a phrase or words and the app converts it to Libras. The system’s API may be used on other operating systems and platforms, making content accessible to people that do not know any spoken language. Potential content includes anything from news or government websites, bank terminals and other financial institutions, to supermarkets and museums. Hand Talk is an outstanding social inclusion tool allowing people with disabilities in Brazil to participate more fully in daily life.

The 21st century has provided people with new ways to communicate and to interact socially. It has also brought the responsibility to use current technology to bring more parity by giving everyone equal access to knowledge and communication.

Nowadays the developer’s duty is not just to adapt the tools already available to different platforms, but to explore every new possibility to push the boundaries of usability, in order to make tools easier, faster and more accessible.

Many Brazilians with hearing loss do not understand Portuguese and use LIBRAS, Brazilian Sign Language, to communicate. Hand Talk is a portable application that translates Portuguese to LIBRAS. The app can translate text, audio or photo sources to LIBRAS. These three features, never before seen together in a single app, are the core of its innovation. All the translation is interpreted with the help of a virtual character, the adorable Hugo, who makes the user experience richer and more interactive.

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WSA-mobile 2013

The WSA-mobile Jury WSA-mobile Jury, September 2012 To decide on the 40 winners out of more than 400 nominations was a tough nut, considering the high quality of the entered products.

All nominees made it through the national pre-selections in over 100 countries and proved that they got what it takes to enter the global stage.

Content that makes a difference WSA-mobile Chairman Prof. Peter A. Bruck, “WSA-mobile’s goal is to find out what works in different markets and in different parts of the world and what really makes a difference for the people in remote villages and global megacities. We want to show to decision makers what can be done to foster mobile’s potential to create a true information society.”

To ensure the best result and guarantee a fair decision, the jury was well balanced in terms of gender, profession, and origin: Jurors came from all continents and have backgrounds in the creative industries, telecommunication, advertising, journalism and research, as well as in teaching. The jury also included representatives of international organisations in the ICT-for-development field.

The Next Big Thing, Context

I remember when I first joined this industry some 16 years ago at Ericsson in New Zealand. At that time we had launched CDPD (Cellular Digital Packet Data) in New Zealand and with some 19.2 KBps were dreaming about what we could do with so much data. Of course it didn‘t take long for us to get onto the subject of LBS (location based services) and the idea that our phones would guide us through our day and know what we wanted, somehow magically.

We imagined a time in the future when advertising would be delivered via mobile, anything from clothes promotions, to cars, to holidays to food and that everyone would be just so happy to receive this advertising that they‘d go and buy all the advertised products. Indeed we had imagined a pretty amazing future and if I‘m honest that future still sounds pretty amazing, but it isn‘t happening quite as we imagined.

By Jeremy Foster

The issue is context. Context is of course, ‚tuning in‘ to what our consumers want, when they want it and satisfying their demand, in the moment. To date we‘re still thinking of a mobile device, indeed the whole platform as one big television / radio / bill board delivering one way traffic (read ‚text spam‘).

Consider this example. We imagined, back in 1996 that one day one could walk past a hamburger joint and ‚bleep bleep‘ be pushed an advertisement for a nice hamburger. This has never happened successfully anyway in the world, to date. Why? Because in order for that notification to be ‚helpful‘ we need three pieces of information; - Where is the person?

- Are they hungry?

- Do they have any money?

Clearly if your hungry and broke and a picture of a nice burger pops onto your phone, you‘re not going to be happy! The information was delivered out of context. Indeed, if you‘ve just come from a meal, you also are not interested in this notification, it instantly moves from being helpful (when all three criterion are satisfied) to being annoying and intrusive.

The great savior to this I believe is Augmented Reality as it forces us as users to choose the context before delivering anything. ie selecting a ‚Food Radar‘ allows restaurants to know where we are, and lets us know what they have. They assume we‘re hungry and have means so they can help us choose them. Searching for a car, a place to buy a small present, large present, groceries.. what ever it might be, I have a lot of faith that Augmented Reality, plus mobility plus the cloud will help deliver the context that we‘ve been missing these last 16 years and allow us to solve even more ‚real world‘ problems.

So far in my short but enjoyable experience with the WSA I‘ve been impressed by the quality of the applicants, applications and the robustness of the judging. I believe that this robustness will bring material value to the activity as a whole and ensure that application builders will meet the contextual needs of their consumers which is critical to earning any revenue down the track.

Jeremy Foster, Head of Marketing, Government and Industry Relations, MEA, Ericsson WSA-mobile Jury member 91

The WSA -mobile Jury

The jury was conducted online in 2 rounds in an open and democratic process, driven by an evaluation database.

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WSA-mobile 2013

Name Christian Nawaf Mathieu Tore George Gary Witman Baudouin Amr Katri Poncelet Alexander Rainer Dorothy Yiannis Maria Osama Shinta Ehssan Lisa Alfredo Kei Manar Elena Gabi Ieva Darius Marta Rudy Maggy Kishor Eric Emmanuel Kristian Juan Jakub Mohammed Anya Madanmohan Rapelang Andreu Reshan Abdelrahman Adolf Faouzi Abdulkarim Jeremy Suleman Ralph Kel

Surname Rupp Abdulrahman Flamant Haugland Sharkov Schwartz Hung Schombe Kamel Ristal Ileleji Felsenberg Babiel Gordon Doxaras Zaghi Manzar Dhanuwardoyo Riazi Domican Ronchi Shimada Alhashash Chigibaeva Deek Zilione Bagdziunas Tomakovska Laddaga Lopez Beukess Panth Idiahi Amos Bruaroy Urrazza Lebuda El-Bashir Sverdlov Rao Rabana Vea Dewapura Noureldien Dรถrig Zaghbib AL Raeesi Foster Bakhsh Simon Smith

Country Austria Bahrain Brazil Brazil Bulgaria Canada China DR Congo Egypt Estonia Gambia Germany Germany Ghana Greece Guatemala India Indonesia Iran Ireland Italy Japan Kuwait Kyrgysztan Lebanon Lithuania Lithuania/UK Macedonia Mexico Namibia Nepal Nigeria Nigeria Norway Paraguay Poland Qatar Russian Federation Singapore South Africa Spain Sri Lanka Sudan Switzerland Tunisia UAE UAE UAE UK USA

Position Federal Executive Secretary for e-Government President Founder and Managing Director CEO Director CEO President Coordinator Managing Director Cooperation Coordinator President CEO General Manager Director General CEO and Co-Founder Operations Director Founder and Director CEO IT Consultant Founder General Secretary Founder Program Manager Engagement in Science and Technology Program Marketing Manager President Deputy Director Information Society Development Committee Director Deputy Minister Founder Lecturer First Vice President CEO CEO Interactive Producer and Project Manager Senior Analyst of Product Development Consultant Government Portal Manager Managing Director Chief Researcher Co-Founder & CEO Founder and Director CEO Faculty of Computer Science & Information Technology Founder & Managing Partner General Manager Strategy & Planning Department Manager Head of Marketing, Government and Industry Relations MEA Senior ICT Analyst, Technology Development Affairs CEO Chief Innovation Officer

Company Austrian Federal Chancellery Bahrain Internet Society OpenMundi OUVI HQ ESI Center Eastern Europe Impact Mobile Internet Professional Association Centre Africain d´Echange Culturel Global Technologies Online (GTO) Estonian ICT Demo Center Information Technology Association of the Gambia Felsenberg Consulting Babiel GmbH Advanced IT Institute – Ghana-India Kofi Annan Centre of Excellence in ICT Warp.ly Ergocom Digital Empowerment Foundation MOJOPIA Hamsafar eSolutions Grace App Communications Medici Framework Infinita KFAS AgroLead Professional Computer Association Ministry of Transport and Communications GAUMINA JSC Ministry of Information Society and Administration U-Tour Department of Information and Communication Studies Computer Association of Nepal Spinlet Programos Software Limited TV 2 Norway Personal Disruptive Concepts ICT Qatar Actis Wunderman Mobile Monday Yeigo Communications/ Telfree WiWiW.org ICT Agency of Sri Lanka (ICTA) Faculty of Computer Science & Information Technology Doerig + Partner Ltd R2i ADSIC Ericsson TRA Mobilium Global HealthEd Group

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The WSA -mobile Jury

Region Africa Arab Countries Asia Europe Latin America North America & Oceania

Hear The Dolby Difference Dolby in Mobile. Because Audio Matters!

Experience superior audio quality on Dolby enhanced mobile devices and online services!

For more information please visit www.dolby.com or contact our office in Dubai on + 971-4-455-6900

Dolby Middle East FZ LLC, Dubai Media City, Building 5, Office 110, 502444 Dubai, United Arab Emirates

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Š 2013 Dolby Laboratories, Inc. All rights reserved. W13/26482

Young people using Internet and Mobile to take Action on the UN Millennium Development Goals!

6 Categories based on the UN MDGs Fight Poverty, Hunger and Disease!

Education for All! Power to Women!

Go Green!

Create your Culture!

Pursue Truth!

Young Digital Power and Creativity in e-Content 2.0 www.youthaward.org www.facebook.com/youthaward twitter.com/#!/youthaward Based in Europe? You can register to the European Youth Award too! www.eu.youthaward.org

2013 Call for Registration: March 2013 Jury: July Winners´ Event: October

Under the patronage of

UNESCO United Nations Educational, ScientiďŹ c and Cultural Organization

World Summit Award Mobile

GLOBAL CONFERENCE Making Mobile Meaningful

3rd – 5th 2013

Feb Abu Dhabi, UaE Jumeirah at Etihad Towers For three days, the World Summit Award mobile (WSA-mobile) Winners will take stage in Abu Dhabi. Selected out of 420 products from over 100 UN-member countries, the winners will present their projects, meet each other in panel discussions, share their visions and speak about their experiences in Q&A-Sessions.

→ 96

WSA-mobile 2013

EVENT HIGHLIGHTS • The battle of the screens: enabling multiscreen platforms • Thank God, it’s Monday: Networking for Mobile Success • War of Platforms: Mobile Ecosystem • Playing with the Angry Birds: Reaching Millions of Gamers • The Sound of Mobile: Enriching the Audio Experience • Visionary Keynotes Interactive Discussions

events.wsa-mobile.org twitter.com/WSAOffice#WSAm

World Summit Award Mobile 2013_Mobile Apps Competition

3 Workshops

GALA

EXHIBITION

This year’s workshops will be dedicated to innovation and the creative use of ICTs. They will highlight that sustainable development has to be driven by the creative use of quality content.

Creativity is neither bound to being rich in terms of material goods, nor to infrastructure or existing networks. It is a “natural resource” of the human mind and it exists everywhere in the world. Bridging the digital divide is therefore also a matter of content. The workshops will clearly demonstrate this point. Discover examples of excellence from all parts of the world and meet the people behind the products.

Celebrating richness and diversity in mobile Content February 5th Under the patronage of His Highness ­General Sheikh Mohammed Bin Zayed Al Nahyan

The Winners Exhibition will be a truly outstanding experience for everyone interested in m-Content and the creative use of ICTs. The world’s best m-content producers will be given the chance to share ideas and to present their work on a global stage. Be prepared to explore and discover the in­ ­ dustry’s latest trends and innovations, from m-Learning to m-Health and from m-Enter­ tainment to m-Inclusion.

The gala celebration will be the highlight of the entire WSA-mobile process 2012/13.

It is a unique ceremony to honor excellent m-Content and innovative applications.

During the gala, the 40 winning teams from all over the world will receive their awards, handed over to them by high level international dignities.

Moreover, the 8 World Summit Award Mobile Global Champions 2013 will be ­ announced at the gala evening and will ­ receive special recognition for their out­ standing mobile solutions.

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World Summit Award Mobile

Excellence in Mobile Content 2.0 events.wsa-mobile.org

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WSA-mobile 2013

WSA-mobile Conference 2013

Keynote Speakers

Mr. Tomi Ahonen, Mobile Visionary | Finland/ Hong Kong Mr. Rodrigo Assumpcao, President of the Social Security Data Processing Company | Brazil H.E. Mohamed Nasser Al Ghanim, Director General UAE’s Telecommunication Regulatory Authority | UAE Mr. Mohammed Ali Al Qaed, Chief Executive Officer and e-Government Authority | Bahrain Mr. Niall Austin, Founder and CEO of OmniMotion Entertainment and Technology | Ireland Mr. Darius Bagdziunas, Director - GAUMINA JSC Digital Agency | Lithuania Mr. Jak Boumans, Managing Director Electronic Media Reporting |Netherlands Mr. Reshan Dewapura, CEO ICTA |Sri Lanka Mr. Matt Clark, Fair Play Anti Corruption Youth Voices | Belgium Mr. Yiannis Doxaras, Warp.Ly | Greece Mr. Eba’a El-Tamami, Marketing and Communication Unit Head, HarassMap | Egypt Mr. Alexander Felsenberg, CEO Felsenberg Consulting | Germany Ms. Dorothy Gordon, DG Kofi Annan Center for Excellence in ICT and Development | Ghana Mr. Mathias Haas, CEO Supersocial | Austria Dr. Phil Hendrix, Founder and Director of immr | USA Mr. Eric Idiahi, CEO of Spinlet | Nigeria Mr. Harri Koponen, Chief Operations Officer at Rovio Entertainment Ltd | Finland Mr. Amr Kamel, Founder and Chairman- Global Technologies Online | Egypt Ms. Bistra Kumbaroska, Co-founder of Mladi Info | Slovenia Mr. Latif Ladid, President IPv6 Forum | Luxembourg Mr. Rich Ling, Professor at IT University of Copenhagen | Denmark Mr. Osama Manzar, Founder and Director, Digital Empowerment Foundation |India Mr. Ziad Matar, Senior Director and Head of the Middle East Region for Qualcomm | Middle East and Asia Mr. Jerry McLean, Chief Executive Officer for 4Mobiledonation | Hong Kong Ms. Maya Makanjee, Chief Executive Officer of FinMark Trust | South Africa Mr. Jon Mason, Director of e-Learning, Centre for School Leadership, Learning and Development at Charles Darwin University | Australia Mr. Nathan Masyuko, Business Development Manager – Afroes | Kenya Mr. Boris Nemsic, Executive Partner, Delta Partners |Austria Mr. James Norwood, Associate Professor, Erhvervs Akademiet Lillebælt | Denmark Mr. Milind Pathak, Head of Global Business of One97 Communications | India Ms. Elisabeth Quat, Legislative Council Member, Hong Kong Special Administrative Region of the People’s Republic China | China Mr. Madanmohan Rao, Chief Research Officer, Mobile Monday | India Ms. Katri Ristal, Cooperation Coordinator at Estonian ICT Demo Center | Estonia Mr. Christian Rupp, Federal Executive Secretary, eGovernment | Austria Mr. Ashwin Sasongko Sastrosubroto, DG of Informatics Application at the Ministry of Communication and Information Technology | India Mr. Tarif Sayed, Regional Director for Dolby Europe Ltd | MEA Mr. Seang-Tae Kim, President of the National Information Society Agency | South Korea Mr. George Sharkov, Director of ESI Center Eastern Europe | Bulgaria Mr. Chetan Sharma, President of Chetan Sharma Consulting | UK Mr. Ralph Simon, Chairman Emeritus & Founder, Mobile Entertainment Forum-Americas | UK Mr. Gary Schwartz, President and CEO of Impact Mobile | Canada Mr. Clemens Schwaiger, Global Head of Digital Media Strategies at the Telecom, Media & Electronics (TIME) Mr. Russel Southwood, CEO, Balancing Act | South Africa Mr. Thomas Stelzer, Assistant Secretary-General, United Nations, New York Ms. Anya Sverdlov, Managing Director, Actis Wunderman | Russian Federation Mr. Jari Tammisto, CEO of MobileMonday Global | Finland Ms. Marta Tomovska, Deputy Minister in the Ministry of Information Society and Administration in the Republic of Macedonia Ms. Katrin Verclas, MobileActive.org | USA Mr. Badr Ward, CEO of Ertiqa | MENA Ms. Janine Warner, Media Executive, Creator of DigitalFamily.com | USA Ms. Catherine Warren, President of FanTrust Entertainment Strategies | Canada Ms. Nagwa Zahran, Mobile Monday Egypt Chapter Manager | Egypt 99

Keynote Speakers

Keynotes by renowned speakers will enrich the conference:

Sri Lanka October 23th – 25th

Soon the entire world will be connected and shared through digital content!

Content builds bridges between ideas, cultures, development and people... all for a better tomorrow.

We are proud to host WSA – 2013 in Colombo, Sri Lanka to share that better tomorrow with You. We hope to see You there.

www.sap.com/ksa

RUN BETTER.

WSA Eminent Experts

LastName

FirstName

Company | PositionInCompany

Country

Mr. Rahimi Abdul Afghanistan Information Management Services (AIMS)| Program Director Afghanistan Mr. Mezini

Dritan DM Consulting Services | Senior ICT Consultant Albania Mohamed DIDACTICA, Higher School of Management & Information Technologies | Project Manager Algeria Mr. Font Joan Government of Andorra | Head of the Audiovisuals & Comunications Department Andorra Mr. Simon Nelson Networking Systems Solutions | CEO Antigua and Barbuda Ms. Olga Cavalli Governmental Adivisor Committee of ICANN | Argentina Representative Argentina Mr. Jorge Cassino SOLS LATINOAMERICA S.A. | President Argentina Mr. Chugaszyan Garegin IT Foundation | Executive Director Armenia Mr. Goodrich Simon Australian Interactive Media Industry Association Victoria | President Australia Mr. Rupp Christian Federal Chancellery of the Rep. of Austria | Spokesperson Federal Platform Digital Austria Austria Mr. Hajiyev Nariman UNDP “National E-Governance Network Initiative Project” | National Project Manager Azerbaijan Ms. Balthazar Tricia Bahamas Mr. Abdulrahman Nawaf Bahrain Internet Society | President Bahrain Mr.. Raihan Ananya D.Net- Development through Access to Network Resources | Executive Director Bangladesh Mr. Corbin James Mediahouse LTD | Executive Vice President Barbados Mr. Enin Sergey NGO “Information Society” | Executive Director Belarus Mr. Vansnick Rudi Internet Society Belgium | President Belgium Ms. Balthazar Tricia

Belize Mr. Aplogan Hermann Afrique Emergence | Founder and President Benin Mr. Pradhan Mani Digital Shangri-La | Managing Director Bhutan Mr. Cuellar Wilson Viceministery of Telecomunications | Country Gateway Bolivia Coordinator Bolivia Mr. Mulabegovic Zlatan B@IT - BiH IT association | Chairman Bosnia and Herzegovina Mr. Torquato Cid MktTV.net | Director General Brazil Mr. Tore Haugland Ouvi | CEO Brazil Mr. Chang Soon BITEX Sdn.Bhd. | Chief Executive Officer Brunei Darussalam Mr. Sharkov George ESI Center Bulgaria | Director Bulgaria Mr. Ouedraogo Sylvestre Yam Pukri | Executive Director Burkina Faso Mr. Nkurunziza Jean Paul Burundi Youth Training Centre (BYTC) | General Secretary Burundi Mr. Nsoga John John AfricaCom International Group | Chairman & CEO Cameroon Mr. Gary Schwartz Impact Mobile, Inc. | CEO Canada Mr. Stein Luis Virtual 21 SA | CEO Chile Mr. Hung Alexander Crossover | CEO China Mr. Roldan Piedrahita Alfredo Jose PARQUESOFT Colombia | Director network Colombia Mr. Avendaño Alicia Technical Secretariat of Digital Government | Director Costa Rica Mr. Tay Kudzo YES - Youth Employment Summit | Project Coordinator Côte d’Ivoire Mr. Ladika Sebastian IPv6 Task Force Croatia | Coordinator Croatia Ms. Alonso Becerra Beatriz Elvira Information Technologies and Advanced Telematic Services (CITMATEL) | CEO Cuba Mr. Roushas George Open University of Cyprus | IT Manager Cyprus Ms. Bérová Dana KPC-Group, s.r.o. Zastoupení Gartner | Business Development Director Czech Republic Mr Domilongo Christian IBM | IT Network Team Leader Democratic Republic of the Congo Mr. Schombe Baudouin Centre Africain d´Echange Culturel (CAFEC) | Coordinator Democratic Republic of the Congo Ms. Plichta Sanne Danish Parliament | Web Editor, MILSc. Denmark Mr. Pemberton Cedric NTRC National Telecommunications Regulatory Commission Dominica | Manager Dominica Mr. Valerio Arturo Cámara Dominicana de Tecnologías de la Información y Comunicación | Director Dominican Republic Mr. Kruger Ernesto Kruger Corporation | CEO Ecuador Mr. Darwish Ahmed Information Technology Industry Development Agency- ITIDA | Senior Projects Manager Egypt Mr. Ibarra Rafael Universidad Centroamericana José Simeón Cañas | IT Director El Salvador Ms. Ristal Katri Estonian ICT Demo Center | Cooperation Coordinator Estonia Mr. Lemma Dagmawi Ethiopian Information Technology Professional Association | President Ethiopia Mr. Thomson Ian Secretariat of the Pacifc Community | ICT Advisor Fiji Mr. Melakoski Cai Tampere University of Applied Sciences | Principal Lecturer, Head of Interactive Media p. Finland Mr. Saad-Laib

102

WSA-mobile 2013

Global Network

LastName

FirstName

Company | PositionInCompany

Country

Philippe Wunderman Paris | CEO France Mr. Obame Thanguy Ministry of Labor | Inspector of Labor Gabon Mr. Ileleji Poncelet O. The Gambia YMCAs | Coordinator Gambia Mr. Shubitidze George ICT Business Council of Georgia | President Georgia Mr. Felsenberg Alexander Felsenberg Consulting | CEO Germany Ms. Gordon Dorothy Advanced Information Technology Institute – Ghana-India Kofi Annan Centre of Excellence in ICT | Director-General Ghana Mr. Doxaras Yiannis Warp.ly | CEO and Co-Founder Greece Ms. Glasgow Lindonne Ministry of Finance | Human and social capital building specialist Grenada Ms. Zaghi Maria Ergocom | Operations Director Guatemala Mr. Djimtangar Golmadingar CENTRE DREAM BENOIT XVI | IT Manager Guinea Mr. Kissoon Vidyaratha DevNet | Project Officer Guyana Ms. Balthazar Tricia Haiti Ms. Isaula Maria Sustainable Development Networking Honduras (RDS-HN) | National Coordinator Honduras Ms. Horváth Noémi Hungarian Association of Content Industry | EU Project Director Hungary Mr. Manzar Osama Digital Empowerment Foundation | Founder & Director India Ms. Dhanuwardoyo Shinta PT Bubu Kreasi Perdana | CEO Indonesia Mr. Esfehani Ehssan Vista Samaneh Asia | Executive Manager Iran (Islamic Republic of) Mr. Abdul-Majeed Ghassan Baghdad University | Director of Computer Center Iraq Mr. Casey Martin Arekibo Communications | Managing Director Ireland Ms. Hazan Susan Digital-Heritage, Israel | Director Israel Mr. Ronchi Alfredo MEDICI Framework | General Secretary Italy Mr. Mc Cain Cecil Ministry of Science, Technology, Energy & Mining | Director of Post & Telecommunications Jamaica Mr. Shimada Kei Infinita Inc. | Founder and CEO Japan Ms. Al-Rashid Haneen Ministry of Information and Communications Technology | Director of e-Initiatives Unit Jordan Mr. Kremenchutskiy Anatol National Information Technologies | Chief constructor Kazakhstan Mr. Gakiria Andrew e-Government Directive, Office of the President | Policy Analyst Kenya Mr. Thomson Ian Secretariat of the Pacifc Community (SPC) | ICT Advisor Kiribati Ms. AlHashash Manar Kuwait eAward | Secretary General Kuwait Ms Chigibaeva Elena AgroLEad | Department Manager Martketing Kyrgyzstan Mr. Dengkayaphichith Vorasone Mahosot Consulting Company Ltd./Jhai Foundation | General Manager / Country Coordinator Lao People’s Democratic Rep. Mr. Deek Gabriel Professional Computer Association (PCA) | President Lebanon Ms. Bolila Thato Lilyan Department of Science and Technology | Research Officer Lesotho Mr. Massaley Abraham Press Union of Liberia | Manager Liberia Ms. Ieva Zilione Ministry of Transport & Communications | Deputy Director Information Society Development Committee Lithuania Mr. Ladid Latif IPv6 Forum | President Luxembourg Mr. Andriamampianina Lala University of Antananarivo | Professor Madagascar Mr. Lakudzala Derek BUMAS International | Partner Malawi Ms. Choy Nancy Multimedia Development Corporation | Head, Enterprise Global Development/APICTA Division/Manager Malaysia Mr. Shunan Yusuf Maldicore Group Pvt Ltd. | Managing Director Maldives Ms. Simbara Mariko Agance des technologies de l’information et de la communication (AGETIC) Insti. of Information Technology & communication Mali Mr. Bone Kenneth Seasus New Media | Managing Director Malta Mr. Thomson Ian Secretariat of the Pacifc Community (SPC) | ICT Advisor Marshall Islands Mr Okba Kamal Mauritel | CEO Mauritania Mr. Kissoondoyal Dave Teleforma ltd - a US Upstream Co. | Director of Information Technology Mauritius Mr. Fernandez Alejandro U-TOUR | Co-founder Mexico Mr. Thomson Ian Secretariat of the Pacifc Community | ICT Advisor Micronesia (Fed. States of) Ms. Vukotic Milica Faculty for Information Systems and Technologies | Assistant Professor and Dean Montenegro Mr. Lamrani Yassir Casanet | Director Media Department Morocco Ms. Saifodine Zauria ICT Policy Implementation Technical Unit | Head of ICT Training & Certification Mozambique Mr. Oo Thein Myanmar Computer Federation | President Myanmar Ms. Beukes-Amiss Catherine University of Namibia | Head of Department Namibia

103

Expert Network

Mr. Bonnet

WSA Expert Network Global Network

LastName

FirstName

Mr. Thomson

Company | PositionInCompany

Country

Ian Secretariat of the Pacifc Community (SPC) | ICT Advisor Nauru Mr. Sapkota Dhruba Ministry of Information and Communications | News Reporter Nepal Mr. Panth Kishor Cisco Systems | Territory Manager Nepal Mr. Oorschot Herman Fullmoon Interactive Solutions | Partner & CEO Netherlands Ms. Bieringa Jan BWX Productions | Director New Zealand Mr. Wilson Alfredo guegue communications | Director Nicaragua Mr. Iro Adamou Haut Commissariat aux TIC/ Cabinet du Premier Ministre | Conseiller Technique Niger Mr. Amos Emmanuel Programos Software Limited | Founder / CEO Nigeria Mr. Bruarøy Kristian TV 2 AS | Interactive Producer and Project Manager Norway Ms. Al-Sabti Zawan Research Council | Projects Director Oman Mr. Thomson Ian Secretariat of the Pacifc Community (SPC) | ICT Advisor Palau Mr. Amaya Matias Ingeniería Informática | President Panama Mr Urrazza Juan Personal | Senior Analyst of Product Development Paraguay Mr. Toledo Rolando Red Científica Peruana | Manager Peru Ms. Cacdac Josephine Multimatics Group Indonesia | Programs Director Philippines Mr. Lebuda Jakub Consultant Poland Mr. Muraszkiewicz Mieczyslaw Warsaw University of Technology | Professor Poland Mr. Carneiro Roberto Eduweb | Chairman Portugal Ms. Al-Mansoori Reem ictQATAR | e-Inclusion Acting Manager Qatar Ms Song Jung Hee Korea Telecom | Chief Information Officer Republic of Korea Mr. Besliu Victor Technical University of Moldova | Professor Republic of Moldova Mr. Jugureanu Radu SIVECO Romania | Educational content project manager Romania Ms. Sverdlov Anya Actis Systems | Managing Director Russian Federation Mr.. Gasana Jeff SMS Media | General Manager Rwanda Mr. Wharton Wesley Ministry of Technology | Director, Technology Saint Kitts and Nevis Ms. Balthazar Tricia

Saint Lucia Mr. Daniel Rudolph ICT4dev and Internet Governance | Independent Consultant Saint Vincent and the Grenadines Mr. Capello Luciano Digital Design srl | Chairman San Marino Mr. Alqasem Mohammad Ministry of Communication and Information Technonolgy | Minister’s Advisor Saudi Arabia Mr. Corenthin Alex ISOC Senegal | President Senegal Mr. Stojičević Dušan Svet kompjutera, Politika Magazini d.o.o. | Editor-In-Chief Serbia Mr. Johnson Algernon Brian COMIUM (SL) | Internet Service Provider Technician Sierra Leone Mr. Sim Wee Leng Singapore infocomm Technology Federation | Industry Alliance Manager Singapore Mr. Burcik Vladimir Academy of Communication | Director Slovakia Ms. Jerman Blazic Borka The Research Institute Valdoltra | J.Stefan Institute Slovenia Mr. Thomson Ian Secretariat of the Pacifc Community (SPC) | ICT Advisor Solomon Islands Mr. Ibrahim Mohamed ISOC Somalia | President Somalia Ms. Rabana Rapelang Yeigo Communications | CEO and Co-Founder South Africa Mr. Mtimde Lumko Media Development and Diversity Agency (MDDA) | Chief Executive Officer South Africa Mr. Vea Andreu ISOC Spain | Board of Directors Spain Mr. Dewapura Reshan Information & Communication Technology Agency (ICTA) Sri Lanka Mr. Noureldeen Abdulrahman Faculty of Computer Science | Dean Sudan Ms. Balthazar Tricia Suriname Mr. Gustafsson Micael Cluster 55 | Managing Director Sweden Mr Dörig Adolf Dörig + Partner LTD | Founder and Managing Partner Switzerland Ms. Teufel Stephanie Faculty of Economics and Social Sciences | Professor Switzerland Ms. Idlebi Nibal UN-ESCWA | Chief of the ICT Applications Section Syrian Arab Republic Mr. Jonmamadov Idris Internews Network Inc | Project Coordinator Tajikistan Ms Suleymanova Mahinakhon Sugdagroserv Consulting | Director Tajikistan Ms. Yathip Srikanya Government Pension Fund | Assistant Secretary General | Member Relations & Communication Group Thailand Mr. Jashari Bardhyl Foundation Metamorphosis | Director The former Yugoslav Republic of Macedonia Mr. Kouami Olévié Institut of Information & Communication Technologies for Development | President/CEO Togo

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WSA Expert Network Global Network

LastName

FirstName

Mr. Thomson Ian Ms. Gaspard Taylor

Company | PositionInCompany

Country

Secretariat of the Pacifc Community (SPC) | ICT Advisor

Tonga

Gia International Education and Resource Network Trinidad and Tobago | President Mr. Zaghbib Faouzi R2i | General Manager Ms. Ayan Pelin Turkcell | Digital Marketing Mr. Gönenli Hakan Xing AG | Country Manager Turkey Mr. Karryev Batyr Center of Information Technologies “SIBIS” | Main IT expert Mr. Thomson Ian Secretariat of the Pacifc Community (SPC) | ICT Advisor Mr. Stern Daniel Mobile Monday Kampala | Manager Ms. Popova Taniana Ukraine Internet Association (UIA) | Head of Board Mr. Al Ghanim Mohamed UAE’s Telecommunication Regulatory Authority | Director General Mr. Tansey Brendan Wunderman UK | CEO Mr. Raphael Mmasi University of Dodoma, College of Informatics and Virtual Education | Senior Lecturer Mr Smith Kel HealthEd Group | Chief Innovation Officer Ms. Robinett Cathilea e.Republic, Inc | Executive Vice President Mr. Mordezki Marcel Universidad ORT Uruguay | Executive Education Director Mr. Navotny Vadim UZSCINET | Project Manager Mr. Temar Mathew Vanuatu Government | Chief Technical Officer for IT Assist.

Mr. Cernik Peter CAVEDATOS / ISOC / WordOnTech.com | Executive Vice President Mr. Alsheikh Abubakr Abubakr Hadramout university of sience and technology | Assistant Professor Mr. Munsaka John JSM Business Consultants | ICT and Managing Consultant Mr. Gudza Eliada World Links | Executive Director

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Trinidad and Tobago Tunisia Turkey Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United Republic of Tanzania United States of America United States of America Uruguay Uzbekistan Vanuatu Venezuela Yemen Zambia Zimbabwe

ExCELLENCE iN M-CONtENt 2013 Board of Directors Peter A. Bruck, Chairman, World Summit Award CEO and Chief Researcher, Research Studios Austria Forschungsgesellschaft, Austria Manar Alhashash, Secretary General, Kuwait e-Award; e-Leader, UN GAID, Kuwait Jak Boumans, Managing Director, Electronic Media Reporting, Netherlands Reshan Dewapura, Chief Executive Officer, ICT Agency of Sri Lanka (ICTA), Sri Lanka Effat El Shooky, Director of Online Distance Learning Program, Cairo Regional Center for Training on Conflict Resolution and Peacekeeping in Africa -CCCPA- Cairo, Egypt Alexander Felsenberg, CEO Felsenberg Consulting, D端sseldorf/Berlin, Germany Dorothy K. Gordon, Director-General, Ghana-India Kofi Annan Centre of Excellence in ICT, Ghana Rudy Laddaga Lopez, CEO and Co-Founder, U-TOUR, Mexico Latif Ladid, President, IPv6 Forum, Luxembourg Osama Manzar, Founder & Director, Digital Empowerment Foundation, India Lumko Mtimde, Chief Executive Officer, Media Development and Diversity Agency (MDDA) South Africa Elizabeth Quat, Founder and Immediate Past President, Internet Professional Association (iProA), China Alfredo Ronchi, General Secretary, MEDICI Framework, Italy Christian Rupp, Federal Executive Secretary, eGovernment, Chancellery Office, Austria George Sharkov, Director ESI Center Eastern Europe, Bulgaria Ralph Simon, CEO & Founder, Mobilium International, Chairman Emeritus & Founder, Mobile Entertainment Forum-Americas, UK Anya Sverdlov, Managing Director, Actis Wunderman, Russian Federation Catherine Warren, President, FanTrust Entertainment Strategies, Canada

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