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Promotion and advertisement of your champion programme
Initially, the coordinator will need to promote the programme in school in order to get interest from pupils in applying to become champions. This could be through your normal avenues of information sharing in your setting but suggestions include fl yers, newsletters or through presentations in assembly.
Once pupil wellbeing champions have been recruited, the pupils can take more of a lead on the promotion and advertising of the programme whilst being supported by the coordinator. You will need a big initial push on promoting the programme and then there will be times throughout the year where you can make a concentrated effort to promote the programme and keep the momentum going. The champions can discuss the best ways to move forward with promoting the programme and they will have their own ideas on how to make sure everyone in school (staff and pupils) are aware of it. There are some ideas here:
• Pupil wellbeing champions to decide on their own logo, branding and associated colours for promotional materials • Posters, fl yers and leafl ets designed by pupil wellbeing champions and positioned around school • Pupil wellbeing champions and/or coordinator to do assemblies or talks in lessons • Information in the school’s parent newsletter to promote the programme • Use of school website to raise awareness of the programme • Contact local media to raise awareness about the work your pupil wellbeing champions are doing e.g. local newspaper or radio station.
