WRT | Yerba Buena Street Life Plan

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YERBA BUENA STREET LIFE PLAN 2019 AN EVOLUTION YERBA BUENA COMMUNITY BENEFIT DISTRICT YERBA BUENA STREET LIFE PLAN 2019

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ACKNOW L E DGM E N TS

Partnerships and collaborations are critical

City Agencies and Departments

YBCBD Board of Directors Officers

to make lasting improvements to the public

Office of Workforce and Economic Development

John Noguchi, Moscone Center, Secretary/Treasurer

realm. The Yerba Buena Community Benefit

Scott Rowitz, YBCA, Vice Chair

District would like to thank the many individuals

San Francisco Department of Public Works

and organizations for their wisdom, insight,

Mohammed Nuru

and help to make this plan possible.

John Thomas

Christopher Corgas

Candace Sue, SFMTA, Board Chair YBCBD Streets & Public Space Committee

San Francisco Municipal Transportation Agency

Noah Bartlett

Yerba Buena Residents, Businesses, and

Tom Maguire

Anne Brask

Community Organizations of Yerba Buena

Jamie Parks

John Dennis

Candace Sue

Peter Hartman

Office of Supervisor Jane Kim

San Francisco Planning Department

Steven Huegli

Supervisor Jane Kim

Robin Abad

Lisa Kirvin, Co-Chair

Noelle Duong

Paul Chasan

Lawrence Li, Co-Chair

Neil Hrushowy

John Noguchi

Community Partners

Yerba Buena Street Life Plan Consultant Team

Metreon

Creative:MINT

MJM Management Group

Nelson\Nygaard Consulting Associates

Moscone Center

Project for Public Spaces

San Francisco Bicycle Coalition

Profile Strategies

San Francisco Museum of Modern Art

The Streets Plan Collaborative

San Francisco Travel Association

Wallace Roberts & Todd, LLC

SPUR Streetplus TODCO Walk SF Whole Foods SoMa Yerba Buena Center for the Arts

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YER BA BUE N A ST R E E T L IFE P L A N 201 9 | A N EVO LUTI O N This second edition of the Yerba Buena Community Benefit District’s Street Life Plan provides an updated vision and guide to improve public spaces in a district that evolves continuously, yet always maintains its originality.

C HA PT E R 1 INTRODUCTION

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Overview of the district, the YBCBD and the Street Life Plan

C HA PT E R 2 UNDERSTANDING THE DISTRICT District attributes, circulation, street environment and land uses

C HA PT E R 3 LISTENING & LEARNING: COMMUNITY IDEAS Community outreach process and learnings

C HA PT E R 4 SHAPING THE FUTURE: A CRITERIA TO EVALUATE PROJECTS A guide for selecting initiatives

C HA PT E R 5 INITIATIVES: PROJECTS WITH A PURPOSE Projects to improve the district

C HA PT E R 6 IMPLEMENTATION Moving forward together

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CHA PTER 1

INTRO DUCTI O N

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Yerba Buena District boundary

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YERBA BUENA: COLORFUL TO THE CORE

Yerba Buena today is a thriving, changing neighborhood of art, culture, entrepreneurship and diversity in downtown San Francisco. It is a bustling district with world-class museums, more than 400 shopping, dining and entertainment venues, convention space, hotels and educational institutions. Here, technology companies, retailers and restaurateurs bring life to new ideas. Senior housing blends with residential and office lofts, family homes and condominiums. It is a local and regional transportation hub. At its heart, Yerba Buena Gardens is the district’s green civic centerpiece, a place of respite in a district that hums with activity. It is a gateway where millions of visitors form their first impressions of San Francisco and is home to three of the city’s top 20 visitor attractions in 2018 — San Francisco Museum of Modern Art (SFMOMA), Yerba Buena Gardens and The Contemporary Jewish Museum. The district’s defining characteristics, described as “Colorful to the Core,” leave a distinctive imprint on visitors.

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Yerba Buena’s future will continue to be one of increasing density

Just outside the district’s edges, new buildings, residences and offices

and continual change. For example, SFMOMA attracts over 1 million

are completed, approved or planned. One block from the district’s

visitors every year, an annual surge of 350,000 since it reopened in 2016.

Second Street boundary, the new Salesforce Tower, 181 Fremont Street

The expanded Moscone Center is expected to draw 1.3 million attendees

offices and residences, and the Salesforce Transit Center add thousands

annually, up from 1 million in 2018. The new Yerba Buena/Moscone

of new pedestrians to Yerba Buena’s sidewalks. At Fifth and Mission

Subway Station will bring visitors directly to Yerba Buena. More than

streets, work will begin on the 5M Project, which is a large mixed-use

1,000 residential units have been built in the last five years. Even more

project. Along the district’s southeastern and southern edges, hundreds

apartment, office and cultural projects are underway or planned. The

of new residences are being built. During this period of unprecedented

Mexican Museum and an adjacent residential tower are under construction.

growth, new people, businesses and trends will influence Yerba Buena’s

Approved plans call for residences at 655 Folsom Street and 126

culture, identity and community experience. This change reinforces the

Hawthorne Street. Plans also are being considered for a mixed-use

importance of a sustained effort to advocate for and enhance the quality

project on Third Street to replace the Moscone Garage.

of life for the district’s population.

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THE YBCBD: CARING FOR YERBA BUENA

The nonprofit Yerba Buena Community Benefit District exists to improve quality of life in the neighborhood. The organization achieves that goal by providing ongoing programs that foster a safer and more secure community, enhance environmental quality and beauty, and reinforce the viability of our economic base. Property owners in Yerba Buena approved the formation of the YBCBD in 2008 and renewed it in 2015 for 15 years. The YBCBD’s services and programs supplement city services and cover the area of Second to Fifth and Market to Perry streets. This Street Life Plan is one example of the many services, projects and initiatives the YBCBD implements to improve the district for everyone.

The YBCBD’s many other services and programs include:

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Clean Team. This team sweeps and steam-cleans sidewalks, removes graffiti, picks up litter

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San Francisco Police Department Patrol and Safety. On top of existing police services, the YBCBD

·· ·· ·· ·· ··

and responds to immediate neighborhood cleaning needs.

funds an SFPD bike patrol officer to keep the neighborhood safe. The YBCBD also implements pedestrian safety and traffic enforcement initiatives to make it safer to traverse the neighborhood.

Community Guides. YBCBD’s Community Guides help everyone in the district and are extra sets of eyes on the street — directing visitors to local businesses, helping those in need and contacting the YBCBD dispatcher to report cleaning and safety issues.

Social Service Specialists. Two specialists connect people living on district streets to available services.

Marketing & Events. The organization promotes Yerba Buena with websites, events, social media, street banners and more to keep our economic engine humming.

Community Benefit Fund. Grants are given to neighborhood nonprofits that support family programs, public art projects and cultural exhibits and public safety.

Streetscape Improvements. Streetscape programs — large and small — like those in this plan improve district public spaces with artful bike racks, seating, alley and crosswalk designs, public art and more. The YBCBD also advocates for and partners on projects.

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The YBCBD’s important work is coordinated by a small staff, contractors, a volunteer board of directors and committee members and community members who care deeply about the neighborhood. The YBCBD’s Board of Directors — which is comprised of residents, community organizations, government and education institutions, non profit arts groups, merchants and property owners — is the final decision-making body. The YBCBD’s committees’ volunteer leadership plays a critical role in achieving the organization’s mission. They include:

·· ·· ·· ·· ·· ·· ·· ··

Audit Committee, monitor financial reporting.

Community Benefit Fund Committee, recommend organizations to receive grants that help achieve the YBCBD’s mission.

Executive Committee, a subset of the full board with decision-making authority.

Finance Committee, provide financial oversight.

Marketing Committee, promote the neighborhood’s unique character.

Nominating Committee, find the best candidates to volunteer on the board and committees.

Services Committee, oversee cleaning and safety services.

Streets and Public Space Committee, work to improve the districts public realm.

This committee guided the development of this Street Life Plan.

The YBCBD exists to provide services to make Yerba Buena cleaner, safer and even more inviting — to sustain what’s great about the neighborhood and address urban challenges to ensure a better future. This plan was created to help achieve those goals.

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THE YERBA BUENA STREET LIFE PLAN: PROJECTS WITH A PURPOSE

This second edition to the Yerba Buena Street Life Plan is a guide to help constituents and partners identify and prioritize improvements to the district’s public spaces. It incorporates lessons learned from the original 2011 Street Life Plan, previous public space initiatives and the influence of new growth. Whether done over months or years, the plan’s ideas have an overriding purpose: to enhance the livability, safety, vitality, inclusivity and sustainability of the district.

The plan is based on a community outreach process involving input from a cross-section of YBCBD constituents and the general public, and an assessment of opportunities to improve the district for the foreseeable future. These initiatives are ideas, not approved projects.

The YBCBD Board of Directors and its partners and constituents will decide which projects to prioritize and implement.

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Using this Plan This plan clarifies district characteristics and values for users to incorporate into future projects and criteria to evaluate ideas. The YBCBD will use it to evaluate both long-term, large-scale projects and short-term, site-specific projects. The organization will advocate for projects, initiate them and lead them when appropriate. For all, this plan will help shape ideas for public realm improvements.

The YBCBD’s Values The plan is rooted in a set of values that define the neighborhood codified in the YBCBD’s 2015 Management Plan — values that also can guide its evolution in the future. They are:

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Diversity is valued in all forms and all are welcome in the Yerba Buena neighborhood.

Arts and culture create critical connection points for the Yerba Buena community and city.

Stable and vibrant businesses and an engaged community are key to ensuring the success of the Yerba Buena neighborhood.

Yerba Buena Gardens is the centerpiece of the neighborhood and a significant contributor to quality of life.

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CHAPTER 2 U N D E R STA N D ING TH E D ISTRICT

CHA PTER 2

U NDERSTA NDI NG TH E DI STRI CT The Street Life Plan’s initiatives take into account the diversity of Yerba Buena’s population, businesses, land use, transportation, architecture and civic needs — and its rapid growth. Understanding the district’s defining features informed the “projects with a purpose” in Chapter 5.

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Growth and change

FRAMEWORK: A MOSAIC OF URBAN LIFE Hundreds of thousands of people traverse Yerba Buena daily. The district

Population density is rising and that trend will continue. Contributing factors include more visitors to SFMOMA, the expanded Moscone Center, workers from Yelp, LinkedIn and Riverbed’s headquarters, and 1,000 new residences. In fact, by 2019 those elements alone will bring an estimated 660,000 additional people to Yerba Buena on weekdays.

is a gateway to the city and is a major destination — a place to live, work, learn and visit. The attributes that follow contribute to the neighborhood’s diverse experiences and shape the public realm.

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Art and culture The district has the most museums and galleries of any neighborhood in the city. There is also an abundance of high-quality public art, including prominent commissioned murals and sculptures, which enliven the district.

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Architectural diversity Yerba Buena Gardens is both built on top of and framed by the Moscone Center as well as office and residential skyscrapers, museums and entertainment centers. This area is a focal point that cascades south into buildings of lower heights that are primarily residences and warehouses.

Civic open spaces

The district’s landscape is dominated by concrete, but is softened by public open spaces. Yerba Buena Gardens is an urban town square where people gather for celebrations, entertainment and relaxation. Other open spaces stretch from Yerba Buena Lane at Market Street to Yerba Buena Gardens between Third and Fourth streets and the Alice Street Community Gardens along Lapu Lapu Street. This balance between hard and soft places, nature and the built environment, creates a more livable and healthier neighborhood.

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Bustle Pedestrians, automobiles, public transit, bicycles and scooters jockey for position across district streets, alleyways, curbsides and sidewalks seeking its many attractions and shopping, dining, educational and entertainment venues.

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FIGURE 1

E XI STI N G L A N D U SE / MOSAIC O F YERBA BU E NA

MARKET

MISSION

JESSI E

JE S SI E

JESSI E

JE S S I E

ST EVENSO N

Contemporary Jewish Museum

JESSI E

HOWARD

CLARA

RI Z AL

HARRISON

Hotel/Residential Salesforce Transit Center

NATO M A

Office Open Space Parking

B O NI FACI O L APU LA PU

TANDA NG SO RA

SHIPLEY

M I NNA

M AB I NI

FOLSOM

Children’s Creativity Museum

Hotel

Residential

H AW T H ORN E

C L E M E N TI N A

Moscone Center South

MOAD

KA PLAN

GALLAGHER LANE

TE H A MA

Moscone Center North

Culture

AM B RO SE B I ERCE

SFMOMA

Moscone Center West

N ATO M A

JESSIE

Yerba YBCA Buena Gardens

MI N N A

ANNIE

STE V E N S O N

LEGEND

NEW MONTGOME RY

Westfield San Francisco Centre

Retail/Entertainment Retail/Office Retail/Residential

D OW PL. ST FRANCI S PL.

P E RRY

2ND

3RD

4TH

5TH YERBA BUENA STREET LIFE PLAN 2019

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HOW PEOPLE MOVE AROUND

Yerba Buena is a transit-rich district that has evolved over decades and continues to change to meet the needs of a growing city and region. The ways people traverse Yerba Buena are as diverse as its cultural offerings. Hundreds of thousands of people fill district sidewalks along major streets. More than 44,000 bikes were counted on an average weekday in key parts of the city, including Market Street, according to a 2017 study by the San Francisco Municipal Transportation Agency. Scooters, rideshare and other transportation options are abundant. More vehicles than ever enter the district, carrying passengers to and from destinations.

There are many points of entry, including:

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Two MUNI/BART train stations, MUNI buses, SamTrans and Golden Gate Transit bus lines, the historic MUNI F street car line.

Salesforce Transit Center one block from the district boundary.

Highway 101 and the Bay Bridge at the district’s southern edge.

Yerba Buena/Moscone Subway Station at Fourth and Clementina streets.

Bike lanes on major avenues.

Another defining feature is the district’s robust grid of wide streets that create large blocks.

Finer-grained alleys subdivide these blocks, forming spaces that vary from grand to personal (see Figure 2). Street network characteristics reveal:

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Different street sizes that serve pedestrians, bikes, transit and vehicular traffic, and feed onto freeways.

Smaller roads that feed into major avenues, often with four lanes of one-way traffic.

Alleys, many with a historic past, offer an opportunity to create human scale environments where people can interact with art, architecture, music, food and other experiences in a more intimate setting.

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FIGURE 2

STR E E T G R A IN

MARKET

Contemporary Jewish Museum

JESSI E

MISSION

ST EVENSO N

JESSI E

JESSI E

JE S S I E

JE SSI E

HOWARD

Children’s Creativity Museum

CLARA

B O NI FACI O

RI Z AL

HARRISON

L APU LAPU

TANDANG S O RA

SHIPLEY

Streets Salesforce Transit Center

NATO M A

M AB I NI

FOLSOM

Major Streets

Alleys Pedestrian Walkway

H AWT H ORN E

C L E M E N TI N A

Moscone Center South

MOAD M I NNA

KAPLAN

GALLAGHER LANE

TE H A MA

Moscone Center North

Freeway

AM B RO SE B I ERCE

SFMOMA

Moscone Center West

N ATO M A

JESSIE

Yerba YBCA Buena Gardens

MI N N A

ANNIE

STE V E N S O N

LEGEND

NEW MONTGOME RY

Westfield San Francisco Centre

D OW PL. ST FRANCI S PL.

P E RRY

2ND

3RD

4TH

5TH YERBA BUENA STREET LIFE PLAN 2019

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FIGURE 3

TR A N SIT N E T WO R K

MARKET

JES SI E

J E SSI E

M IS S ION

Contemporary Jewish Museum

JE SSI E

JE SSI E

JES S IE

ST EV E N SO N

HOWARD

Moscone Center South Children’s Creativity Museum

CL A R A

RI Z A L

HA RR I S O N

Salesforce Transit Center

Existing Transit-Only Lanes Planned Transit-Only Lanes Central Subway

B O N I FACI O L AP U L A P U

TA N DA N G S O RA

S HIPL EY

MUNI/BART Subway Station

N ATOM A

M AB I N I

FO L S O M

MUNI Lines

Central Subway Station HAWTHORNE

CL EMEN TIN A

MOAD MINNA

KA P LA N

GA LLAGH E R LA N E

TEHA MA

Moscone Center North

MUNI/BART Transit Spine

A M B RO SE B I E RCE

SFMOMA

Moscone Center West

N ATOMA

JESSIE

Yerba YBCA Buena Gardens

MIN N A

ANNIE

STE V EN S ON

LEGEND

NEW MO NTGO MERY

Westfield San Francisco Centre

D OW P L. ST F RA N C I S P L.

PERRY

2ND

3RD

4T H

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FIGURE 4

BI CYC L E IN F R AST R U C TU RE

M A RK E T

J E SS I E

Contemporary Jewish Museum

JESSI E

M I S SI O N

STEV ENS O N

JES S I E

JESSI E

J E SSI E

H OWA RD

M I NNA

Moscone Center South Children’s Creativity Museum

CL A R A

R I ZAL

H A RRISO N

Salesforce Transit Center

Planned Class IV Planned Class II Ford GoBike Stations

B O NI FAC I O L A PU L AP U

TAN DANG S O R A

SHI P L E Y

Class III: Bike Route/Shared

NATO M A

M AB I NI

FOL SO M

Class II: Bike Lane

H AW THO RNE

CL E ME N T I N A

MOAD

KAP L AN

G AL L AG H ER L ANE

T E HA MA

Moscone Center North

Class IV: Separated Bike Lane

AM B R O S E B I ER C E

SFMOMA

Moscone Center West

N ATO MA

JESSIE

Yerba YBCA Buena Gardens

MI N N A

ANNI E

ST E V E N SO N

LEGEND

N E W MON TG OME RY

Westfield San Francisco Centre

D OW P L .

ST F R ANC I S PL.

PE RRY

2ND

3RD

4TH

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FIGURE 5

S I DE WA L K W IDT H S

LEGEND

MARKET

JE SSI E

JESSI E

MISSION

Contemporary Jewish Museum

JESSI E

JESSI E

JE S S I E

ST EVENSO N

HOWARD

M I NNA

Moscone Center South Children’s Creativity Museum

CLARA

B O NI FACI O

RI Z AL

HARRISON

L APU LA PU

TANDA NG SO RA

SHIPLEY

Salesforce Transit Center

NATO M A

M AB I NI

FOLSOM

Sidewalk Width Less than BSSF Sidewalk Width Meets BSSF Min but Less Than Recommended Sidewalk Width Meets BSSF Recommended Width

H AW T H ORN E

C L E M E N TI N A

MOAD

KAPLAN

GALLAGHER LANE

TE H A MA

Moscone Center North

Better Streets San Francisco (BSSF)

AM B RO SE B I ERCE

SFMOMA

Moscone Center West

N ATO M A

JESSIE

Yerba YBCA Buena Gardens

MI N N A

ANNIE

STE V E N S O N

NEW MONTGOME RY

Westfield San Francisco Centre

D OW PL. ST FRANCI S PL.

P E RRY

2ND

3RD

4TH

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FUTURE LAND USES

Planned improvements and new and evolving opportunities by the city, developers, property owners and the YBCBD offer chances to improve Yerba Buena’s public realm.

These improvements will impact the amount of open space in the district, the flow of all modes of transportation, sidewalks and overall aesthetics.

Future land uses include:

·· ·· ·· ·· ·· ··

Yerba Buena/Moscone Subway Station and public plaza.

San Francisco Municipal Transportation Agency (SFMTA) has defined priority modes of transportation for each major street in the district to guide improvements, including new transitonly lanes and bike corridor upgrades along Folsom, Howard, Second, Third and Fifth streets.

Emerging transportation technologies, such as autonomous vehicles, and the growing use of electric scooters, skateboards and single wheel products, will continue to alter how district streets and sidewalks are used.

San Francisco’s Better Market Street Plan seeks to define transformative transportation, streetscape and safety improvements along 2.2 miles of Market Street between the Embarcadero and Octavia, including the blocks between Second and Fourth streets in Yerba Buena.

The Central SoMa Plan seeks to address land use, building size and heights, transportation, sidewalks and open space, and preservation of historic buildings with density impacts along the southern edges of Yerba Buena.

The adjacent South Downtown Design and Activation Plan (SODA) aims to improve the public realm for roughly 30 blocks bounded by Market Street, the Embarcadero, Bryant Street and Second Street. It also includes New Montgomery and Hawthorne streets between Market and

·· YERBA BUENA STREET LIFE PLAN 2019

Folsom streets.

A major mixed-use development to replace the Moscone Garage along Third Street.

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CHA PTER 3

L IST ENI NG & LEA RNI NG : CO MMUNI TY I DEAS Ideas for Street Life Plan initiatives are based on opinions, concerns and aspirations gathered during a two-month community outreach process involving residents, workers, visitors, YBCBD board and committee members, community leaders and others.

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CHAPTER 3 L IST E N IN G & LEARNING: CO M M U NITY ID EAS

CO M M U NITY O U TRE ACH Community outreach for the plan involved:

Demonstration pop-up project about wider sidewalks and other improvements.

Street interviews conducted in “living room� parklets at multiple district locations.

An online survey of community members.

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Public open house at SFMOMA to present findings and gauge reactions.

Daytime and evening walking tours.

Written surveys at public forums.

Public drop-in meetings over four days at Yerba Buena Center for the Arts.

Workshops and meetings with key constituents from the public, private, and non profit sectors.

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CHAPTER 3 L IST E N IN G & LEARNING: CO M M U NITY ID EAS

W H AT P EO P LE LIK E The community defined these positive district attributes:

District diversity and welcoming spirit.

Architecture.

Restaurants and food.

Livability.

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Public art, museums and cultural events.

Shopping.

Yerba Buena Gardens, greenery and smaller green spaces.

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W H AT IS D E S IRED The community shaped this list of desired district public realm improvements:

Public spaces for gathering, eating and relaxing.

Green spaces and greenery.

Safer spaces for bikes and pedestrians.

Improvements to places that routinely see conflicts between vehicles and people on bikes, foot and scooters.

Nighttime activity to generate a better sense of safety and social interaction.

Community Input Continues The YBCBD continually seeks community input about public realm improvements. Please contact 415-644-0728 or info@ybcbd.org with feedback or ideas.

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CHAPTER 4 S H A P IN G T H E FU TU RE : A C RITERIA TO EVALUATE PR OJ ECTS

CHA PTER 4

S H A PI NG TH E FUTURE: A CRI TERI A TO E VA LUATE PROJECTS People view public realm improvements through different lenses. This chapter is intended as a guide to determine if potential projects meet district goals. The ideas here also are designed to help the public, city agencies, developers, and other project initiators better understand the YBCBD’s criteria for improving Yerba Buena’s public realm.

The content will apply differently to every project.

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CHAPTER 4 S H A P IN G T H E FU TU RE : A C RITERIA TO EVALUATE PR OJ ECTS

ST E P 1 : BE TRUE TO WHAT DEFINES THE NEIGHBORHOOD

Neighborhoods are different and so are solutions to improve them. To shape the future of Yerba Buena, one must first understand it. As noted in the plan’s introduction and in Chapter 2, no other place in San Francisco has such a variety of unique attributes. Yerba Buena is an arts and cultural destination with the most museums, galleries and high-quality public art in the city. There are large and growing residential, tourist and convention populations sharing neighborhood-serving amenities. It is a legacy and a new neighborhood. The district combines 150 years of history with evolving modernity with Yerba Buena Gardens as a civic treasure at its heart. Each day in Yerba Buena is one of discovery for people of all backgrounds and income levels. Public realm projects must be true to what defines Yerba Buena and accomplish elements of the following:

·· ·· ·· ··

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Celebrate and infuse art, culture, heritage and history into the streetscape.

Highlight cultural institutions, businesses, schools and residences.

Recognize the diverse population that lives, works, learns and visits.

Strive to incorporate sustainable practices.

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ST E P 2: DEFINE A PROJECT’S PURPOSE

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Does a project have a purpose that will benefit the people who live, work and visit here? Will it enhance the livability, safety, comfort, vitality, sustainability and inclusivity in enough ways to warrant moving forward? Does a project provide any of these benefits?

·· ·· ·· ·· ·· ·· ·· ·· ··

Enhance pedestrian safety.

Improve sidewalk usability and comfort, including reducing curbside management conflicts.

Infuse art, culture, heritage, history and district identity into the public realm.

Add amenities, such as greening, lighting and street furnishings.

Take a balanced approach to improve safety for all modes of transportation.

Create, expand and connect open spaces.

Bring life to underused streets, alleyways and public spaces.

Connect people to attractions.

Balance projects throughout the district.

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ST E P 3: DETERMINE THE YBCBD’S ROLE & NEXT STEPS

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The YBCBD’s role will vary for public realm projects. These items will be considered to determine if the YBCBD will lead, initiate and assist, or advocate for a project:

·· ·· ·· ·· ·· ·· ··

Funding sources.

Public and private partners.

Property designations and restrictions.

Expertise and resources needed.

Required approvals from government, YBCBD, the public and others.

Property ownership.

Community input.

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CHAPTER 5 IN IT IAT IV E S : P ROJE CTS W ITH A P U RP OS E

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I NI TI ATI V ES: P ROJECTS WI TH A PURPOSE “A Better Street attends to the needs of people first, considering pedestrians, bicyclists, transit, street trees, stormwater management, utilities, and livability as well as vehicular circulation and parking.”

— Better Streets San Francisco

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THE STREET LIFE PLAN: PROJECTS WITH A PURPOSE

The Street Life Plan initiatives are projects with a purpose. They are intended to enhance the livability, safety, vitality, inclusivity and sustainability of the district. The initiatives are based on a community outreach process involving input from a cross-section of YBCBD constituents, community partners, city agencies and departments and the general public. The process also included an assessment of opportunities to improve the district for the foreseeable future.

The initiatives are recommendations and are not yet approved or scheduled projects.

Initiatives in this chapter are divided into eight major categories that draw upon input from the community outreach process. The community expressed interest in projects that reflect the neighborhoods’ character and provide real benefit to people who live, work and visit. The categories include:

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ACTIVATION ALLEYWAYS GREENING OPEN SPACE PUBLIC ART SAFETY SIDEWALK IMPROVEMENTS STREET FURNITURE 33

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RECOMMENDED INITIATIVES: PROJECT CATEGORIES TO INSPIRE ACTION The district’s cultural institutions, economic and social diversity, prominent public spaces and role as a gateway to the city shape its identity. Each initiative is an opportunity to enhance, highlight and connect the neighborhood’s unique characteristics. The following initiatives are designed to inspire discussion, innovation and action.

AC TIVATIO N: ACTIVE & PASSI VE Vibrant public spaces benefit residents, businesses and visitors. By activating public spaces, the YBCBD helps to achieve its overall goal of improving quality of life and its mission-oriented goals like fostering a safer and more secure community and supporting commerce. Social spaces also create a sense of place and community and provide opportunities for businesses and artists.

Both active and passive initiatives can achieve these goals. Active programming refers to organized activities that create an experience, such as festivals, art shows or open-air movie nights. Passive activation refers to adding amenities such as seating, public art or greening for people to enjoy on their own.

The Project for Public Spaces evaluated thousands of public spaces around the world and found four major qualities for success: (1) they are accessible; (2) people are engaged in activities there; (3) the space is comfortable and has a good image; and (4) it is a sociable place where people meet or take visitors.

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In addition to those qualities, benefits to active and passive spaces include:

·· ·· ·· ·· ··

YERBA BUENA STREET LIFE PLAN 2019

Enhancing community and fostering pride in Yerba Buena’s public spaces.

Informing best practices for future learning, including informing future city redesigns of district streets.

Supporting commercial activity.

Improving safety.

Creating more usable open space in areas that need them.

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ALLE YWAYS Alleyways offer unique opportunities for human-scale changes more achievable than on major streets or corridors. Yerba Buena has a distinct network of historic and varied alleys to create spaces for everyday use. Each alley is different and allows for customized, flexible solutions. The results could create memorable locations that are safer, more inviting and vibrant, well cared for, accessible and ecologically sustainable.

Many types of improvements are possible. Alleyways could add public art, greening, seating and pedestrian-focused ideas. More specifically, an alley’s use may fluctuate between pedestrian and vehicle access during different times of the day with features to signal the priority for pedestrian right-of-way. Examples include wider sidewalks, bulb-outs, special paving or strategic plantings.

Alleys to consider for improvements from east to west include:

··

Minna and Natoma: The section of the alleys located between Second and Third streets and Mission and Howard streets are prime for improvement as an invaluable neighborhood connector. Both provide opportunities for public art, greening and pedestrian safety improvements as new connections between Yerba Buena Gardens and cultural institutions

··

to the Salesforce Transit Center.

Annie North | YBCBD Project Underway: In 2018, the YBCBD completed designs and secured funding to improve the plaza at Market and north Annie streets. The plan is to create an open plaza for social gathering. The project is expected to be completed in 2019.

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··

Lapu Lapu, Bonifacio, Tandang Sora and Rizal: These alleys create a loop within the residential enclave bounded by Harrison, Folsom, Third and Fourth streets. Ideas to explore with neighbors include public art, bike racks, pedestrian lighting, expanding the Alice Street

··

Community Gardens and adding amenities to maximize safety and residential pedestrian usage.

Clementina: The section of the alley located between Fourth and Fifth streets is adjacent to the new Yerba Buena/Moscone Subway Station opening in 2019. Clementina is near several residences, small businesses and the new Virgin Hotel, and is anticipated to become a heavily used pedestrian corridor. A variety of traffic-calming opportunities could improve placemaking

··

and safety on Clementina.

Jessie East and Jessie West: A section of Jessie Street was divided into two streets to build Westfield San Francisco Centre. Each has a dogleg configuration. Jessie East is at Mission and Fourth streets, while Jesse West is at Mission and Fifth streets. The latter is used for loading by the Centre. Both present opportunities to partner with neighbors to explore temporary

··

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activation, public art and pedestrian scale improvements.

Shipley: This alley is surrounded by residential buildings between Fourth and Fifth streets and is a candidate for greening, public art and temporary activations.

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GRE ENING The YBCBD endorses sustainability as a value and guiding principle for the public realm projects it pursues. Sustainable features add to the character and comfort of district streets and alleys. Trees, plantings and eco-friendly stormwater filtration also contribute to biodiversity, carbon sequestration and reducing increased temperatures created by the built environment. The YBCBD concurs with Better Streets San Francisco that greening strengthens communities, improves public health, enhances our environment and increases the city’s economic resilience and vitality. It supports San Francisco’s greening programs and encourages the city to continue its efforts.

Projects to consider include:

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Street trees.

Stormwater filtration.

Multifunctional planters/ pedestrian level greening.

Non-traditional or creative greening ideas that have a public art focus.

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O P EN S PAC ES Open spaces are vital to a healthy civic life and community. According to the nonprofit Project for Public Spaces, “Great public spaces are those places where celebrations are held, social and economic exchanges occur, friends run into each other, and cultures mix…. When these spaces work well, they serve as a stage for our public lives.” This statement captures the district’s vision for active and vibrant public open spaces.

Open spaces to consider:

··

Privately-owned public open spaces (POPOS). POPOS are publicly accessible plazas, terraces, atriums and small parks built and maintained by property owners. Developers of projects in the city’s downtown commercial district are required to include POPOS to benefit workers, residents and visitors. In Yerba Buena, zoning for POPOS applies to most commerciallydeveloped blocks; about two-thirds of the district. The YBCBD plans to work with developers to

··

inform the design of POPOS and improve wayfinding, access and maintenance.

Existing Open Space. Opportunities abound for improving existing open space. For example, while the Mission Street entrance to Yerba Buena Gardens is open and inviting, the entrance on Third Street is less obvious. The YBCBD could partner with the Yerba Buena Gardens

··

Conservancy to improve access on Third Street.

New/Redesigned Open Space. There are other opportunities to create or redesign new spaces.

For example, at Third and Folsom streets, plans are underway to build a Yerba Buena Dog Park in partnership with the Moscone Center and the Yerba Buena Gardens Conservancy. This space is already informally used for pet relief. However, improvements will make it a clean and social place to better serve pets and their people.

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P UBLIC ART Public art provides a variety of benefits to the district. It creates a sense of place and enhances resident and visitor experiences as they move through the neighborhood. Public art promotes social interaction, diversity, community pride and economic opportunities. The district has ample locations to display additional public art. Blank facades can serve as canvasses for potential murals, outdoor stairways provide opportunities for mosaics and other art forms and district edge spaces provide opportunities for art to signify entry into the neighborhood.

Ideas for public art:

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Art in alleys (See “Alleyways” section).

Art on walls and steps.

Art at district gateways.

Wayfinding signage.

Graphic crosswalks.

Alley signage.

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FIGURE 6

E XI STI N G P U B L IC A RT

MARKET

Contemporary ra Jewish Museum

JESSI SSI E

JESSI E

MISSION

ST EVENSO SO ON

JESSI E

HOWARD

Children’s Creativity Museum

CLARA

B O NI FACI O

RI Z AL

HARRISON

L APU LA PU

TANDA NG SO RA

SHIPLEY

M AB I NI

FOLSOM

ter Moscone Center South

Salesforce Transit Center

NATO M A

H AWT H ORN E

C L E ME N TI N A

Moscone Center North

KA KAPLAN

GALLAGHER LANE

TE H A M A

MOAD M I NNA

SFMOMA

Moscone Center West

Public Art

AM B RO SE B I ERCE

Yerba YBCA Buena Gardens

MINNA N ATO MA

JESSIE

NEW MONTGOME RY

JE SSI E

ANNIE

STE V E N S O N

JE S S I E

LEGEND

Westfield San Francisco Centre

D OW PL. ST FRANCI S PL.

P E RRY

2ND

3RD

4TH

5TH YERBA BUENA STREET LIFE PLAN 2019

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SAFE TY As Yerba Buena’s density increases and our long blocks and busy streets become more congested, safety issues become more acute. Seventy-five percent of severe and fatal traffic injuries in San Francisco take place on only 13 percent of the city’s streets. Vision Zero SF, San Francisco’s policy effort to eliminate all traffic fatalities and serious injuries, identifies these streets as part of the High Injury Network, including many in Yerba Buena.

Yerba Buena’s streets are teeming with activity by all modes of transportation that add to safety challenges. More than 44,000 bikes were counted on an average weekday in key parts of the city, including Market Street, according to a 2017 study by San Francisco Municipal Transportation Agency. The district’s bike network — bike lanes, bike racks and bike sharing — is heavily used.

Use of bike lanes for other modes of transportation, including electric “last mile” transportation such as scooters, skateboards, one-wheel transport, Segway’s and more, continues to introduce new demands on the streets. Bikes, scooters, ride share vehicles, taxi cabs, and delivery trucks are competing for the same limited curbside spaces. As emerging transportation technologies are introduced, such as autonomous vehicles, each will require attention to determine how to keep streets, sidewalks and bike lanes safe for all.

The YBCBD is poised to support district street and pedestrian safety improvements and programs.

Examples include:

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Supporting Vision Zero SF programs involving education and public outreach, advocating for protected bike lanes, wider sidewalks and reduced traffic speeds, enforcing traffic laws and evaluating trends to improve safety.

Advocating for new crosswalks, which may include support for planned and new street crossings.

Improving crosswalk signal timing.

Advocating for and participating in curbside management pilot programs.

Improving the district’s bike network.

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FIGURE 7

V I S I O N Z E R O H IG H IN J U RY STREETS 2017

MARKET

JE S SI E

Contemporary Jewish Museum

JESSI E

MISSION

ST EVENSO N

JESSI E

JESSI E

JE S S I E

HOWARD

Children’s Creativity Museum

CLARA

B O NI FACI O

RI Z AL

HARRISON

LAPU L APU

TANDANG SO R A

SHIPLEY

M AB I NI

FOLSOM

Moscone Center South

Salesforce Transit Center

NATO M A

H AW T H ORN E

C L E ME N TI N A

MOAD M I NNA

KA PLAN

GALLAGHER LANE

TE H A M A

Moscone Center North

Vision Zero High Injury Streets

AM B RO SE B I ERCE

SFMOMA

Moscone Center West

N ATO MA

JESSIE

Yerba YBCA Buena Gardens

MINNA

ANNIE

STE V E N S O N

LEGEND

NEW MONTGOME RY

Westfield San Francisco Centre

D OW PL. ST FRANCI S PL.

P E RRY

2ND

3RD

4TH

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S ID EWALK IM P ROVE M EN TS A healthy public realm includes safe and comfortable places to walk. As pedestrian use rises from rapid neighborhood growth and density, it is imperative for the YBCBD to work with city agencies and leaders to improve pedestrian safety and advocate for other street improvements. Many sidewalks in Yerba Buena do not meet Better Streets San Francisco recommended sidewalks widths for best use.

Improvements to support:

·· ·· ·· ··

Sidewalk repairs.

Sidewalk expansions.

Tree well embellishments to improve tree health and aesthetics, provide branding opportunities and to increase the accessible area of existing sidewalks.

Crosswalk improvements (Described in the Public Art and Safety categories of this chapter).

STREET FURNITURE Active streets are known to improve public safety and comfort, business success, real estate value and transportation habits, according Better Streets San Francisco. High quality street furniture, such as seating, litter receptacles and bike racks, contributes to this vitality and its resulting benefits.

Pedestrians would benefit from more places to sit, lean and eat. Cyclists would benefit from more options to park bikes, and everyone would benefit from ways to keep our sidewalks free of debris and stains.

Street furniture ideas:

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Formal and informal seating, such as benches and leaning rails.

More “smart” refuse receptacles to help reduce litter and sidewalk stains.

More bike parking.

Pedestrian lighting that provides safety benefits.

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FIGURE 8

E XI STI N G P L AC E S TO S IT

MARK ET

Contemporary onte wi Mu use eum Jewish Museum

JESSI E

MISSION

ST EVENSO N

JESSI E

JESSI E

JE S S I E

JE SSI E

HOWARD

Children’s Creativity Museum

CLARA

B O NI FACI O

RI Z AL

HARRISON

L APU LAPU

TANDANG S O RA

SHIPLEY

Salesforce Transit Center

NATO NATO NAT TOM MA A

M AB I NI

FOLSOM

M I NNA

Cafe Table and Chairs

H AW T H ORN E

C L E M E N TI N A

Moscone Center South

MOAD

KAPLAN

GALLAGHER LANE

TE H A MA

one Center C Moscone North

Bench/Seating

AM B RO SE ERCE B I ERC E R

SFMOMA

Moscone Center West

N ATO M A

JESSIE

Y rb Yerba Y YBCA Buena Buena G ns Gardens

MI N N A

ANNIE

STE V E N S O N

LEGEND

NEW MONTGOME RY ON ON Y

Westfield San Francisco Centre

D OW PL. ST FRANCI S PL.

P E RRY

2ND

3RD

4TH

5TH YERBA BUENA STREET LIFE PLAN 2019

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IMPLEMENTATI O N

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YERBA BUENA: FOR THE BENEFIT OF ALL

Yerba Buena is a story of transformation. As one of San Francisco’s first neighborhoods, the district has seen times as a gold prospector’s camp and as a place where dockworkers and merchant seamen filled boarding houses. At other times, it was a challenged neighborhood that underwent a lengthy redevelopment process. Today’s iteration is that of a bustling residential, business, cultural and tourist neighborhood where people of all backgrounds enjoy an infinite number of experiences.

This second edition to the Yerba Buena Street Life Plan is a guide for Yerba Buena’s continued evolution. It will help the YBCBD and its partners and constituents to identify and prioritize ways to improve the district’s public space. It clarifies district characteristics that are rooted in innovation, creativity and originality, and a heritage of cultural diversity for users to incorporate into future projects. There are criteria to evaluate ideas. This edition shows how the prospect of urban innovation can excite the imagination and inspire action.

The YBCBD will use the criteria to weigh both long-term, large-scale projects and short-term, site-specific projects. The organization will advocate for projects, initiate them and lead them when appropriate. For all, it will help shape ideas for public realm improvements. The YBCBD will seek partnerships in all forms to achieve and to advance initiatives. Whether done over months or years, the plan’s ideas have an overriding purpose: to enhance the livability, safety, vitality, inclusivity and sustainability of the district.

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YBCBD Roles Decisions about which projects to prioritize and implement will be made by the YBCBD Board of Directors based on recommendations by the YBCBD Streets and Public Space Committee, partners, constituents and feedback from the community. The YBCBD’s role will be determined as the initiatives are undertaken and will fall into one of the following categories:

··

Lead. Seeing the project through from beginning to end. Implementation steps may include:

··

Initiate/Assist. Garnering support and leading the first steps of the process and then handing

Funding, fundraising, project management and oversight of consultants and contractors. off leadership to appropriate parties. Steps may include: –

Participation in project coordination meetings led by other parties and review of developing content.

–

Leading further study/analysis, if necessary, to establish the project requirements.

–

Community outreach.

–

Outreach to potential project sponsors and authorized agencies, including coordination of responsibilities and supplying guidelines for completion.

–

··

Assistance in fundraising, endorsement and approval.

Advocate. Endorsing and advocating for a project in public forums, participating in the planning, design and development phases as appropriate and making recommendations to potential project partners.

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Partnerships Initiatives in the Street Life Plan may be of a scale that make it impractical — because of costs or other factors — for the YBCBD to lead and implement alone. Multiple partners and others with specific expertise may be needed to lead, coordinate and fund each initiative. Partnerships may come in different forms. For example:

·· ·· ·· ·· ·· ··

City agencies: Initiatives in this plan may align with or complement those of city agencies. The city agency may pursue or lead a project.

Friends organizations: A nonprofit formed by stakeholders to advance, implement and maintain a project.

Independent stakeholders: A developer, property owner or organization that wants to lead project implementation.

Grant funding: Projects may be eligible for grants awarded by local, state and federal government agencies or independent organizations.

Community funding: Launching a strategic fundraising effort to support a project of major importance to people in the district.

In-kind contributions: In-kind contributions can make some public improvements viable.

Together, the YBCBD Board of Directors and its partners and constituents will decide which projects to prioritize and implement. The YBCBD will need to identify funding sources, grow and strengthen partnerships and involve or rally the community. For all projects, the YBCBD will apply its forward thinking, creativity and commitment to improving the neighborhood that has always defined it. A community that cares deeply about Yerba Buena will continue to contribute to the positive momentum in the neighborhood that occurs because of its invaluable support and collaboration. Implementing the ideas in the plan will improve public spaces in Yerba Buena for the benefit of all.

Community Input Continues: The YBCBD continually seeks community input about public realm improvements.

Please contact 415-644-0728 or info@ybcbd.org with feedback or ideas.

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CHAPTER 1

PH OTO C RE DI TS

Page 8: Paula Poortinga (Living Innovation Zone), Terilyn Steverson (Mural) Page 10: Terilyn Steverson (Clean Team) Page 11: Paula Poortinga (Yerba Buena Night) Page 12: Richard Ciccarone (Annie Street Plaza) Page 13: Terilyn Steverson (Ribbon cutting) Page 16: Amanda Lee (Pedestrians) Page 28: Henrik Kam, courtesy SFMOMA (SFMOMA) Page 32: Dorka Keehn (Natoma seating), Paula Poortinga (Bike rack) Page 34: Mariah Tiffany (Love Over Rules) Page 35: Richard Ciccarone (Annie Street Plaza), Paula Poortinga (Yerba Buena Night) Page 36: Terilyn Steverson (Mural) Page 40: Jood Voluntary Team (Stairs) Page 44: Paula Poortinga (Bike corral), Terilyn Steverson (Refuse receptacle) Page 46: Sergio Ruiz courtesy SPUR (Annie Street Plaza), Terilyn Steverson (Yerba Buena sign)

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YERBA BUENA COMMUNITY BENEFIT DISTRICT 5 THIRD STREET, SUITE 914, SAN FRANCISCO, CA 94103 PHONE: 415.644.0728 EMAIL: INFO@YBCBD.ORG YERBA BUENA STREET LIFE PLAN 2019

YBCBD.ORG

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