LET’S GO BUILD CAMPAIGN GUIDE BOOK

Our industry-wide recruitment campaign, Let’s Go Build ( www.letsgobuild.ca ), is now launched!

Let’s Go Build is our invitation to new talent to come to discover today’s building materials industry: a welcoming place to build a career, a future, a life.

Here are some ways in which you can help.

• Download and implement the Job Posting Strategy Tool kit. (Scan the QR code on the next page.)

• Engage with the campaign’s content on social media, and spread the word!

Together, let’s grow the Lumber and Building Materials Industry!

Guide To Posting A Job

Let’s make our job postings more effective for potential employees. Making the right hire starts with the job description. Listed below are some strategies to help you edit your job posting so that it attracts the right candidates. Examples and tips are included in the full copy of the Job Posting Strategy Tool Kit.

• Add a must-have list of requirements: Include a must-have list stating the minimum qualifications required for the role. This will save you from having to review unnecessary resumes. Also include upfront details about what will be expected of potential employees. This will help candidates make informed decisions before they apply.

• Don’t include too many or overly ambitious requirements: You don’t want to receive too many ‘unnecessary’ resumes but at the same time you also don’t want to scare candidates away. If there’s some flexibility on qualifications, consider splitting the requirements of the role into must-haves versus nice-to-haves to attract a wider range of candidates.

• List a specific salary or salary range along with mentioning additional compensation and perks: Salary is often one of the first things job seekers look for in a job description. Including compensation details or a salary range for the role will attract qualified candidates whose salary expectations match the job offer.

• Include more relevant keywords: Think about the keywords and phrases your ideal candidates use to search for a job, then create a job description that incorporates those terms. As a general rule of thumb, optimize your job descriptions for search engines to rank higher in search results. Here are some SEO techniques 1 to improve the Google rankings of your job listings.

• Make the language inclusive: Include thoughtful statements of equal opportunity and non-discrimination. Such a statement, often at the end of the job posting, serves more than just a legal role: It provides reassurance to candidates that diversity, equity, and inclusion matter to your organization.

• Double/triple check formatting: Make sure the format of your job description is easy to read and mobile-friendly2 Use headings to break up sections, organize information into bullet points, and don’t forget to proofread for spelling, grammar and punctuation.

• Humanize Your Employee Value Proposition:

• Job seekers priorities are changing. Gartner, an industry-leading professional consulting firm, predicted the post-pandemic workforce will require companies to “humanize their employee value proposition.”

• Use “you” instead of “the ideal candidate.” Be direct, conversational, and personal so that the candidate can envision themselves working for your company.

• Include a summary of your company culture: When writing your company culture description, think about the words you use. Supportive, flexible, rewarding are words that a candidate wants to read when they look into a company’s culture. Would you say your company is fun and engaging? Supportive and rewarding? Is it a challenging and innovative environment? Remember to choose words that mirror the general vibe of your workplace. Make sure your tone matches the attitude you are looking for.

• Describe your hiring process and timeline: Wherever possible, tell candidates when you plan to finalize hiring. Make sure to take down the job posting once you have hired someone.

• Make the application process clear and easy:

• Have an “Apply here” button logically placed on the page. (Easy to find)

• You may even want to include the button in multiple places and choose a colour that strongly contrasts with the background.

Social Media Engagement

Organic and paid content and promotions for the campaign have begun on social media. Some of you have already started engaging with the content.

Please keep the momentum going and actively engage with the content as it is posted. And please encourage your employees to spread the word!

Here is the current list of WRLA’s social media pages that are promoting the campaign. TikTok and Snapchat will be launched soon—stay tuned for an email with the links.

To learn more:

1SEO techniques: https://bit.ly/SEOtech1

2Mobile-friendly: https://bit.ly/Mobfriendly

LinkedIn: https://bit.ly/WRLA_linkedin Instagram: https://bit.ly/WRLA_instagram Facebook: https://bit.ly/WRLA_facebook YouTube: https://bit.ly/WRLA_youtube