JIL REID

ALL-FAB BUILDING COMPONENTS

As the Territory Manager for Central and Northern Saskatchewan, Jil is a veteran in the LBM industry, from her beginnings working at her family’s Home Hardware store to working the retail side of a lumber yard in Saskatoon. From there, she made the move to wholesale and found her calling, working in-store, and creating relationships. After nearly 8 years working to gain traction as an outside sales rep and facing an additional degree of difficulty as a woman in the industry, Jil accepted her current position with All-Fab, which let her focus on using those sales and relationship skills that she finds most fulfilling.

In response to receiving this award, Jil said it was a rare moment for her as it struck her speechless. “It seemed very surreal,” she added. “I’ve been through a lot in this industry, and it’s nice that the people that matter to me—the customers—it feels rewarding to know that I make a difference to them like they do to me.

Thinking back to the year in sales that culminated in her receiving the award, Jil reflected that it was a “hectic year, but very good.” She noted the improvement in supply chain issues and some strategic changes that set the company up for success going forward. Looking ahead to 2023, Jil is looking forward to growing her customer base this year and

Saskatchewan

especially getting back out on the road to see people in person this year.

“I think it (the industry) is going to be very similar to last year, so if you want to do any growth, you’ve got to add to your customer base.

When asked what advice she would give to a younger version of herself or someone entering the industry, she said, “Stick with it. Know your goals. It will happen for you.”

For women entering the industry, Jil had this to add, “find support, find the right environment that will help you grow.”