JAN 18 (CONTINUED)

Session 4: The Perfect Wall—Both Above and Below Grade, and the Windows that are in Them

A Deeper Dive into High-Performance that Optimize Heat, Air and Moisture Flow

This session will demonstrate the three strategies for optimizing the performance of walls, including the strategic use of wood and different insulation types. The five key elements of advanced framing will be identified. Then the best techniques and materials for optimizing air and water management will be outlined, including alternatives for effective air barriers and the latest in water management detailing and the material options available to the industry. This session will also outline the opportunities available with the wide range of window glazing and coating choices and how they affect comfort, energy performance and moisture control. The session will include the latest recommendations for proper installation detailing in a variety of different wall sections.

THURSDAY, JAN 19

TRENDS IN LBM E-COMMERCE: IMPROVING THE CUSTOMER EXPERIENCE THROUGH DIGITAL

BRAD CUMISKEY, VP OF PRODUCT AT TOOLBX

RBC Convention Centre

There is no doubt e-commerce is top of mind for home and building supply dealers. The onset of the COVID pandemic laid bare the inadequacies within our industry to adapt to a sudden shift in online ordering penetration among contractors. Those that had invested in their digital strategy saw huge growth in their online sales over the last two years, while the rest were left scrambling to keep up. This session will offer practical advice on how to sell online as well as address common pitfalls, so you can be ready for the next evolution in B2B building materials procurement.

WHAT HAPPENS NEXT?

PETE BARAN, CEO, CHIEF BUSINESS MECHANIC

RBC Convention Centre

It is never too late (or too early) to plan for the day you will eventually want to step back from running your business. Learn what really drives the value of your business to a buyer or investor. Learn what steps you can take to improve that value and your negotiating position. Finally, discover options for stepping back from the business that you may not have considered. As a special WRLA offer, attend this session, and get an exclusive invitation to obtain a free business assessment and Value Builder™ report—a $495 value. The presenter, Pete Baran, is the owner of Blueneck Consulting Inc., a business advisory and coaching practice that helps hardworking owner-operators to reach their business goals. A former Fortune 500 VP, CEO, COO, and partner in multiple successful businesses, he has helped many business owners add millions to their personal wealth. Come and find out how!

FRIDAY, JAN 20

TRENDS IN LBM E-COMMERCE: IMPROVING THE CUSTOMER EXPERIENCE THROUGH DIGITAL

BRAD CUMISKEY, VP OF PRODUCT AT TOOLBX

RBC Convention Centre

There is no doubt e-commerce is top of mind for home and building supply dealers. The onset of the COVID pandemic laid bare the inadequacies within our industry to adapt to a sudden shift in online ordering penetration among contractors. Those that had invested in their digital strategy saw huge growth in their online sales over the last two years, while the rest were left scrambling to keep up. This session will offer practical advice on how to sell online as well as address common pitfalls, so you can be ready for the next evolution in B2B building materials procurement.