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Defining the Labour Market—We Want to Hear From You
DEFINING THE LABOUR MARKET—WE WANT TO
HEAR FROM YOU!
Chris Allinotte, WRLA

Whether you come to WRLA as a manufacturer, a retailer, a distributor, or as part of a buying group, there is one issue that unites everyone in the Lumber and Building Materials Industry—there is a shortage of workers, and a diminishing pool of people coming into the industry to fill these positions.
Addressing this issue is one of the top priorities of WRLA as an organization, as it affects the long-term sustainability and profitability of our members. To that end, we’ve set out to address this challenge by seeking to first understand it as well as possible.
In September, in conjunction with the government of Alberta, we launched a comprehensive Labour Market survey to all members in the province. In October, we’ve expanded the call for participation to all our members.
The survey asks questions about the current makeup of your business, with respect to the numbers and demographics of fulltime employees. It then asks for input on where you’re currently hiring new employees. We’ll be working with professionals in the field of analytics to help us interpret the survey results. Next, we’ll use this knowledge to inform a variety of initiatives, from dedicated education partnerships and classes to public awareness campaigns to attract new workers to our industry.
This is where we need your assistance. As WRLA members, we need to hear your voices. Please scan the code on this page to be taken directly to the survey, or go to: www.surveymonkey.com/r/ WPKLQRJ.
Note: Members in Alberta will have received a region-specific personal link to the survey. If you have not received this email, contact marketing@wrla.org.
Everyone who completes the survey will be entered into a draw for one of 25 gift cards.
Thank you in advance for your participation.