PCAAE X3-Communications-Writers Edge

Communication that Clicks and Sticks Sheila Samonte-Pesayco President & CEO Writers Edge

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INTRODUCTION

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A GIFT AND A LOVE AFFAIR

IS WRITING REALLY A VOW OF POVERTY?

Edgar Allan Poe

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Herman Melville

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Oscar Wilde

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JOURNALISM TODAY

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MY LIFE AS A JOURNALIST

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PSYCHIC INCOME

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MY LIFE AS AN ENTREPRENEUR

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WRITERS IN THE AGE OF KNOWLEDGE

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THE FUTURE OF WRITING

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COMMUNICATION IN TOP 10 SKILLS NEEDED IN THE FUTURE

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CONTENT IS KING, OR IS IT THE NEW CURRENCY?

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CONTENT IS KING, OR IS IT THE NEW CURRENCY?

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BLOGGER ANTON DIAZ

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‘MARKETMAN’ JOEL BINAMIRA

10 SECRETS TO CONTENT:

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FROM 15 YEARS OF

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1. HONESTY IS THE BEST GUIDEPOST.

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2. BE AUTHENTIC.

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SHOWCASE REAL-LIFE CUSTOMERS

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SHOWCASE REAL-LIFE CUSTOMERS

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3. “BE BETTER THAN THE GAP.”

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GO BEYOND THE ‘DEFAULT’

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4. ALWAYS BE ON THE HUNT.

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RIDING ON TRUMP’S BPO POLICY

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5. TURN A STORY ON ITS HEAD.

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6. EMPATHY: A KEY PART OF THE JOB.

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AN EMOTIONAL JOURNEY ON A BIKE

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7. SHOW, DON’T TELL.

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8. CREATE VISUAL OPPORTUNITY.

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9. WRITE CLICK-WORTHY HEADLINES (NOT CLICK BAITS).

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9. WRITE CLICK-WORTHY HEADLINES (NOT CLICK BAITS).

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CLICK-WORTHY HEADLINE

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10. CONTEXT IS THE NEW KING.

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FOCUS ON USER INTENT (CONTEXT)

CHALLENGES FOR COMMUNICATORS • New audiences (interactivity) • New languages (multimedia)

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• New grammar (hypertext)

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LEARN WHEN TO PLUG AND WHEN TO UNPLUG

PARTING SHOT “Writing is like having sex.

The people who never shut up about doing it are usually the ones who don't know what the hell they're doing.”

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― Greg Sisco, author of ‘One Night Stan’s’

WORKSHOP 1. Each group will receive a communications plan template.

2. Decide on the name of your group and what it does.

3. Complete the communications plan and present it to the audience.

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4. Groups will be judged on the communication plan they will present.