Keep Moving Forward

Liner Notes

As Alice Cooper famously sang, “School’s Out for Summer!” Assuring kids it’s time to take a deep breath, and say goodbye to those oppressive feelings of structure and being confined by others. Time to get out there, throw caution to the wind, and let your freak flag fly! Right?!? I mean, it sounds good. In this business, it means trying to squeeze in graduations, holidays, vacations, and hopefully some days at the lake on top of the daily grind.

Bring on the Summer activities and the temporary graphics that accompany them - The festivals, the concerts, the ball games, the fairs, the holiday sales, the boat wraps - you name it! Plenty of money out there waiting to be made!

It’s also a good time to take stock and consider the opportunity costs in front of you. Is it time for another trip to Disney or Cabo, or is it time to expand, buy new equipment, update your software, or maybe hire a new installer? Many companies are transitioning into larger facilities, some adding on, others moving completely. A gigantic pain in the ass for those companies, yet a dream undertaking for so many smaller shops with big aspirations.

As I’ve always told my kids, no matter what you choose, pick a path and move forward. You can’t do everything, so pick something. Take that skills certification course, utilize an online business class, and/or hire a coach. Pick your path.

Reflect on your journey so far. What have you achieved? What lessons have you learned? Use this time to celebrate your successes, no matter how small, and learn from any setbacks. It’s all part of the growth process.

So, how will you spend your summer? Will you dive into new projects or take a much-needed break to recharge? Whatever you decide, make sure it aligns with your goals and moves you forward.

Cheers! -Ruggs