3 minute read
Racecar Flashiness with Artistic Precision
The Centerfold
by Matthew Ferguson
A&M Graphics, renowned for its exceptional Premium Graphic Environments, has built a solid reputation in the B2B sector. Known for delivering high-quality, professional graphic solutions, the company typically steers clear of more flashy projects like color change wraps and racecar liveries. However, when a great friend and loyal client, Dennis Kelly, approached them with a special request, A&M Graphics decided to bend the rules a little.
Dennis Kelly, a passionate car enthusiast, was adding a second Lamborghini Huracan to his stable. This new addition was destined for the racetrack, a purpose-built track car demanding a unique and eye-catching design. Understanding the significance of this project, company President and Creative Director Matthew Ferguson saw an opportunity to step outside their usual business-to-business boundaries and create something extraordinary.
The transformation began with the exotic track car’s carbon fiber body. Using 3M 2080 Gloss White Gold Sparkle, A&M Graphics wrapped the Lamborghini, giving it a stunning, luminous finish. To add contrast and depth, they accented the design with 3M 2080 Gloss
Deep Orange. These vibrant colors provided the perfect canvas for the final custom touches.
Custom-printed logos and intricate livery details were added using IJ180mC-114 clear cast film. This special film allowed the underlying Gloss White Gold Sparkle to shine through, creating a harmonious effect in the overlays. The result was a striking balance of racecar flashiness without tipping into gaudiness, exactly as Dennis had envisioned.
The finished product was a testament to A&M Graphics' ability to adapt and excel, even outside their typical scope of work.
The gleaming Lamborghini Huracan, now a head-turner on the track, showcases A&M’s commitment to delivering perfection for their clients, no matter the challenge.
The project not only highlighted A&M Graphics' versatility but also reinforced their commitment to client satisfaction. By stepping out of their comfort zone and embracing this unique challenge, A&M Graphics demonstrated their capability to push creative boundaries and deliver exceptional results, further solidifying their reputation as a top-tier provider of graphic solutions in the industry.
Looking ahead, A&M Graphics aims to leverage the success of this project to explore more dynamic and diverse opportunities.
This venture into the world of high-end racecar aesthetics has opened new avenues for creative expression, inspiring the team to continue innovating and setting new standards in the graphic solutions market.
