CAMBEA Virtual Wrap Team Mad Monkey Wrapz Wins "Celebration"

By James "Ruggs" Kochevar

I recently sat down with the three partners at Tekton Performance Films to delve into their market philosophy and the genesis of this exciting contest.

The ALLTAK/Tekton Partnership

Q: How did the ALLTAK/Tekton relationship begin?

A: "As cheesy as it sounds, we were on the hunt for a vinyl brand that could truly inspire us," they explained. "Matt stumbled upon Alltak on social media, and we were instantly captivated by their business conduct, brand building, and market approach. It was a no-brainer – this was the supplier we wanted to partner with!"

Q: What's your overall philosophy in approaching the market?

A: "From day one, our goal has been simple yet ambitious – to be the company you WANT to buy from," they emphasized. "It might sound obvious, but as champions of lesser-known brands in our markets, we've always prioritized being approachable and providing top-notch service. Our edge? All our reps are former installers or shop owners, allowing us to genuinely connect with customers through shared real-world experiences."

Q: Why choose a contest as your engagement strategy?

A: "What better way to boost market awareness than by creating some social media buzz?" they grinned. "We figured a trip to Brazil would do just that! Plus, the fun, party-like atmosphere aligns perfectly with Tekton's business model."

The Birth of a Contest

And so, a contest was born...

Tekton Performance Films and ALLTAK proudly unveiled one of the year's most anticipated events: the 2024 CAMBEA Virtual Wrap Contest. From March 4th to May 31st, professional automotive wrap shops were invited to showcase their project vehicles. This wasn't just a contest; it was a celebration of the artistry and craftsmanship that defines the automotive wrap industry. With prestigious judges, unparalleled prizes, and a global stage, it was an opportunity like no other.

Grand Prize

The grand prize winner would receive an epic trip for two to São Paulo, Brazil! The package included: - Entry for two into CAMBEA at Interlagos Festival (August 8-11, 2024)

- Round-trip coach airfare for two from a major airport near the winner's shop - Four nights in a standard hotel room

- Round-trip ground transfers in São Paulo

- $500 cash

Behind the Scenes

Q: What criteria did you use to structure the contest?

A: "We kept the first round open to any North American shop interested in participating," they explained. "Entrants simply had to submit three photos of previous projects on our website and await judging. Once we selected the top 10 finalists, those shops had to create a brand-new design. To level the playing field, Tekton and Alltak provided Alltak film at no cost for these

new projects. The completed designs were then posted on our contest website for public and judge voting."

Q: Who were your judges and why did you choose them?

A: "We brought on Jess and Mike from Wrapsesh, Thiago Sossai from Alltak, and of course, the three Tekton partners," they shared. "We've worked with Wrapsesh before –they're not only great people but also deeply passionate about the industry. We wanted to infuse that positive energy into the contest. Thiago, an Alltak Pro Expert who's conducted training sessions in Canada, was a natural fit for our judging panel."

Q: How did you narrow down the list of finalists?

A: "Each of our five judges independently logged into the contest website to rate entrants across three categories using a 5-star system," they detailed. "We then calculated the top 10 based on the cumulative scores from each judge."

The Final Showdown

Once the Top 10 were selected, the power shifted to the public. Finalists took to their social media channels,

rallying for votes on their project vehicles. The promotion was relentless – you couldn't check your phone without seeing Cambea dominating your feed. The catch? Each voter could only cast one vote, leading to a fierce and fast-paced campaign by the contestants.

And the Winner Is...

When the dust settled and votes were tallied, Mad Monkey Wrapz emerged victorious, securing their spot to compete in CAMBEA 13 in São Paulo, Brazil. Matthew Rowlands of Tekton praised their work: "Mad Monkey did an incredible job incorporating multiple colors through printing. The final results were heavily influenced by public voting, showing their design had mass appeal."

For Javier Cruz and Damian Codero of Mad Monkey Wrapz, this victory is another feather in their cap, following a string of recent contest wins.

Congratulations once again to team Mad Monkey Wrapz and to all who participated. We're already eagerly anticipating next year's contest – keep an eye out for a Q1 2025 start date!