September october 2015

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September-October 2015 | www.exhibitionsreview.in

EXHIBITIONS REVIEW

The Cosmetic, PerfumeryMAGAZINE & Make-Up Magazine INDIA’S LEADING

Abu Dhabi

EXHIBITION’S OASIS

Venues Worldwide!

WTM COLUMBUS

Event Center

London! the Show World!

September-October 2015 | www.exhibitionsreview.in

Founder Editor-in-Chief Late Mr. Kanwar NS Managing Editor Amrita Singh Editor Surekha China Correspondent & Reporters Ying Wei - Beijing Xingguang Li - Shanghai Assistant Editor/Correspondent Vishwapreet Secretary & Legal Advisor K. Surinder Circulation Sandip Singh Production, Design & Digital Media Rakesh Sharma Marketing & Sales Lina Catherine Amy Lan Anna Mi Technical Advisors Alex Van Bienen/Lily Nederlands Public Relations Director (UK) Mike Steele Advisor Internet Sukhbir Singh International Advisor (Australia) Andrew S. McCourt Germany Representative Julia Rittershofer Stefffen Schnaderbeck India (Head Office) D 182 PR House, Anand Vihar, New Delhi - 110 092 India Tel: +91 22141542 | 4309 4482 Fax: + 91 11 22160635 info@exhibitionsreview.in www.exhibitionsreview.in

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EXHIBITIONS REVIEW

The Cosmetic, PerfumeryMAGAZINE & Make-Up Magazine INDIA’S LEADING

Welcome to Abu Dhabi Convention Bureau Abu Dhabi Convention Bureau (Abu Dhabi CB) drives and supports the development and promotion of business events tourism throughout the emirate efficiently, effectively, and transparently, and in partnership with all its stakeholders. Its main mission is to champion the emirate as a dynamic global business events leader. Abu Dhabi Convention Bureau can assist with any planners’ needs and acts as a one-stop shop, offering free advice, help with planning and local knowledge.

Hallmarked by a strong, stakeholder programme, Abu Dhabi’s tourism partners are ready to more than live up to Travel Weekly UK’s naming of the destination as ‘arguably one of the world’s most exciting new tourism hotspots.’

And while you will find much new to excite you about the destination, you will still be welcomed with our renowned style of Arabian hospitality and a willingness to engage you with a centuriesold heritage that is still in evidence today.

So whether you want to thrill delegates with a ride on the the world’s fastest roller coaster at the expansive Ferrari World Abu Dhabi – the world’s largest indoor theme park - give them a genuine feel of Arabia with a trip to the enticing Oasis City of Al Ain – the emirate’s heritage heartland - or the majestic Liwa Desert, the entrance to the famed Empty Quarter, the world’s largest uninterrupted sand mass with some of the tallest sand dunes on earth – the options are as diverse as the terrain.

Printed, Published & Owned by Amrita Kanwar. Published at D 182, PR House, Anand Vihar, Delhi 110 092 and Printed at Chandu Press, 63, Patparganj, Delhi. Editor : Amrita Kanwar

India's Event Industry on Rise 28 states, 7 union territories, 22 official languages & with economy size of above US$1.848 trillion, India is one amongst the few nations being watched by the world. With world’s second largest workforce, India is well placed to set the ball rolling on the big stage. The Indian Event industry is projected around Rs. 96,000 crore. MICE integrates and brings together a number of diverse industries. Exhibitions have a huge impact on the domestic economy of the host city. It generates tourism, hotel reservations, pumps event companies and suppliers business & a host of ancillary businesses linked directly or indirectly to the exhibitions.

Prospects The Indian exhibition market, reflecting its overall economy, has witnessed a significant change and growth over the last 15 years. Since 1990, and particularly since 2000, the exhibition business has profited from new purpose-built exhibition venues in several Indian cities. New Delhi is ahead by far in the exhibition business in India taking the lead in available purpose built exhibition space, the number of hosted exhibitions and the number of major exhibition organisers. Mumbai follows second with some other cities emerging, such as Bangalore, Chennai and Hyderabad.

The presence of foreign investors and the recent partnerships undertaken between foreign and domestic stakeholders demonstrates the attractiveness of this country as an emerging and promising market. Furthermore, the recent creation of an Indian

exhibition association shows the willingness of the major market players to federate and structure the exhibition industry.

Today exhibition organizers are concentrating on niche areas such as machine tools, building and construction, engineering, electronics, plastics and rubber. As the economy is opening up, more products are exhibited and the need for specialized exhibitions increases.

The retail marketing sector is also a new trend in the trade fair industry in India. The exhibition market in India has a promising future and is destined to grow. The policy of the Indian government and its bureaucracy is slowly changing, allowing private stakeholders and the foreign investors to invest and develop business more easily.

Scope The economy of India is growing by leaps and bounds and the Indian exhibition industry is among those, which has benefited the most. It has entered a modernization and growth phase. New tradeshows are organized, new exhibition centres are built, and the market is opening up to foreign investors for both the organization of exhibitions and the operation of venues.

This industry has come a long way in the last five years or so and today is no less than a multi-crore industry, as a whole. In the last couple of years, event companies in India have

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been spending approximately Rs. 4,800 crore per annum. Currently there are 14 purpose-built exhibition centres providing an indoor exhibition space of 205,185sq.m.

Of these 3 have space exceeding 20,000 sq.m. No exhibition centre exceeds 70,000 sq.m of available indoor exhibition space.

industry standard forward. As India’s industrial engineering, garment, transport equipment and IT/ telecoms sectors continue to develop in this nation representing Asia’s fourth largest economy, the shortfall in professional exhibition facilities will become increasingly acute.

New Delhi and Mumbai alone represent 70% of the nation’s dedicated exhibition capacity. As in any developing economy, steps are being made to meet the demands made by increasingly robust manufacturing and service sectors.

Three new exhibition facilities are on the horizon, and the nation’s show organizers are continually developing new exhibition themes.

Conclusion It is thus imperative that the government realizes the significance of the role played by the exhibition fraternity and grant it much deserved Industry status. This shall facilitate & provide a fresh impetus to the business units working for the cause of Bigger, Better, World Class Exhibitions. The government should lay emphasis on building world class exhibition venues across different cities in India. Only then can we see the real change coming. Fingers crossed!!

The creation of partnerships and joint-ventures with foreign exhibition organisations is also driving the

Successful Exhibiting Strategies in Uncertain Times

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hat Exhibitors Can Do to Meet Today’s Exhibiting Challenges Trade show attendance growth, although slower, is still growing Since 2002, the trade show and event industry has enjoyed positive growth, driven by strong corporate profits, convention center expansion, low airfares, healthy corporate travel budgets, the need for training and education, historically low interest rates, and the continued embrace of event marketing to reach buyers. However, 2007 ended with relatively flat growth (+1.6%), and 2008 has become a year of uncertainty and questioning of what will happen next.

Many of us in the exhibiting industry are faced with no growth budgets,

but, even worse, funding has been withdrawn to protect our organization's bottom line or for other seemingly more effective marketing communications. Our managers and owners are concerned with the economic impact of the fall election: Will a change in administration mean a change in the business climate? But, the biggest issue for us as exhibit professionals is what to say or do when your management says, “Let's get out of trade shows” or “Let's reduce our budgets” or “Let's reduce our participation in trade events.”

Your reply is and should be that trade shows are alive and well and we need to continue our participation.

Why? Over the past few years all four indicators of growth – number of shows, attendees, exhibitors, and net square footage sold were growing annually at 3-4%. Veronis, Suhler, Stevenson forecasted growth of 5.8% over the next three years. Today we are seeing growth

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at about 1%. All indications are that the economy is in distress, but economic slowdown is not affecting trade show growth as much as “time poverty.” Attendees are going to fewer shows and sending fewer, but more qualified people to each show.

Although the growth statistics are softening, trade shows and events still fill a need. Exhibitors want the medium, and quality attendees are coming to the shows. The total number of attendees may be declining, but high quality audiences are still available to exhibitors. When trade shows are considered objectively, you really want 10 qualified visitors versus 100 potentially qualifiable visitors.

Wouldn't you want to spend more time with qualified visitors than a little time with more qualifiable attendees? So, it's not necessarily bad that the attendance is down. According to CEIR, 79% of attendees will be new contacts for your company and not seen by your organization faceto-face in the past 12 months,

which means opportunities for new leads for sales.

Trade shows and events are the only way you can get face-to-face with prospects and customers other than a direct sales call. You can accomplish more in a day visiting with show attendees than you can in a month of calls in the field.

Why Exhibit?

Exhibiting should be strategic, not just logistics. Most exhibit professionals are known as logistics specialists. We are known as being experts in getting our exhibit property to advanced storage on time, making our hotel and airline reservations to take advantage of discounts and order show services within the deadline period to obtain the 30% discount. But, exhibiting is a strategic extension of your marketing communications plan.

Your challenge is to position yourself in the mind of the visitors so that they see no suitable substitute for your company, its products and

services.

When you achieve this, you generate a sale. You create a customer. Buyers See the Value of Shows When exhibiting strategically, you are giving attendees what they want – useful information. CEIR's Power of Exhibiting Part II reported that 91% of visitors go to shows because they get their most useful buying information from shows – more than from sales reps, more than from directories and catalogs, more than from collateral materials.

Attendees see the value in shows.

Trade Shows Make Economic Sense Over the past two decades, CEIR, through studies conducted by Data Strategies and Exhibit Surveys, has reported on the cost of generating qualified contacts and then closing those leads. We know from these studies that exhibiting is economical.

Their most recent studies show that your investment to generate a qualified contact is $212 versus $308 for a qualified contact from the field. But the economics get even better when closing a sale from a show - $705 versus $1140 from a lead that began in the field. From the latest Exhibit Surveys information reports, it takes $129 to attract each customer entering an exhibit and $223 for each attendee who enters into a dialogue with your staff – far less than a field sales call.

We know that visitors travel to the shows and travel is an issue right now. According to studies that Exhibit Surveys has undertaken, 62% of attendees travel more than 400 miles and spend an average of 8.5 hours on the floor of the show. That is down from 2002, but only slightly (.5%). This means that your show visitors will come to you regardless of travel issues, only in fewer numbers.

“C” Level Executives Attend “C” level executives and management attend (CEO, CMO, CTO, CIO). They attend to maintain their competitive edge. They go to shows because they can get an overview of their entire industry segment in a short period of time.

They can gain insight into how well their marketing strategies are working compared to their competitors. Trade Shows and Events Create Events in the Minds of Visitors that Generate Memorability that Build Brands All of this points to the magic of exhibiting. You can gather all of the tools in your marketing communications tool chest and bring them to bear to position yourself in the minds of your shows' visitors so they can see your differentiation. You can build your brand by creating preference through experiential marketing.

trade shows play in your marketing mix? Are you using them to increase name awareness, enter new markets, increase share of customer or increase market share? Gain agreement from everyone that has a vested interest in the outcome of the event as to the number-one reason why you are exhibiting. Then the second and third. Three is enough.

2. Who is your target audience?

Who do you want to reach? Can you describe them?

3. What do you want to communicate to them? What messages are you prepared to deliver in response to their stated needs? Are they the same messages that are in your direct mail or trade press advertising? Are they the same that your sales staff is communicating? Or are they different? Are they integrated with your other marketing communications so there is a mental link on and off the floor?

4. What is your measure of success?

What do you want to bring home with you that will determine if your exhibiting program was successful?

If you can answer these 4 questions, you are miles ahead of those

exhibitors who just show up.

Exhibit for the Right Reasons Too many exhibitors go to shows because they are part of an industry and expect they should participate.

Or they go because their competition is going. Or they go because they have always exhibited. These are not the right reasons to exhibit.

These are the reasons that get you in hot water with management since there is no way to measure whether exhibiting generated any results.

When asking yourself, “Why are you going to the show?”, experience has shown that there are four common objectives.

All four do not need to be in play at every show: 1. Increase market share – find new customers.

2. Increase share of customer – sell more products/services to existing customers.

3. Introduce new products – what better place to show your new products than to an audience that comes primarily to see what is NEW. 4. Position or reposition – change the market's perception of your company or your brand.

Rather than disengaging from the exhibiting process, go smarter.

Don’t stop going, just go differently.

Why Exhibiting Works Exhibiting Works! It works because it's face-to-face. It provides us an opportunity to accelerate the selling cycle by matching attendee needs with your ability to fill their needs. It works because adults are visual learners and exhibiting is a visual medium. The exhibit, your products, the graphics, collateral materials and promotional products are visual.

Lastly, buyers are experiential. You can provide them an experience through the dynamics of the exhibiting process – interactive visual aids, challenges, and hands-on demonstrations.

Don’t Stop Going to Shows, Go Smarter We are living in challenging times, therefore it is time to challenge your old ways of thinking about trade shows and events. Make Trade Shows a Part of Your Integrated Marketing Communications Plan Trade shows are an integrated part of your marketing communications mix. Your exhibit marketing needs a plan to create a strategy and subordinate tactics to achieve your goals.

The best way to achieve a strategy is to ask yourself four key questions:

They Travel to See You 1. Why are you going? What role do ExhibitionsReview | September-October 2015 |7

Abu Dhabi Convention Bureau attends World Skills 2015 in Brazil

Welcome to Abu Dhabi Convention Bureau

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bu Dhabi Convention Bureau (Abu Dhabi CB) drives and supports the development and promotion of business events tourism throughout the emirate efficiently, effectively, and transparently, and in partnership with all its stakeholders. Its main mission is to champion the emirate as a dynamic global business events leader. Abu Dhabi Convention Bureau can assist with any planners’ needs and acts as a one-stop shop, offering free advice, help with planning and local knowledge.?

Hallmarked by a strong, stakeholder programme, Abu Dhabi’s tourism partners are ready to more than live up to Travel Weekly UK’s naming of the destination as ‘arguably one of the world’s most exciting new tourism hotspots.’ And while you will find much new to excite you about the destination?, you will still be welcomed with our renowned style of Arabian hospitality and a willingness to engage you with a centuries-old heritage that is still in evidence today. So whether you

want to thrill delegates with a ride on the the world’s fastest roller coaster at the expansive Ferrari World Abu Dhabi – the world’s largest indoor theme park - give them a genuine feel of Arabia with a trip to the enticing Oasis City of Al Ain – the emirate’s heritage heartland - or the majestic Liwa Desert, the entrance to the famed Empty Quarter, the world’s largest uninterrupted sand mass with some of the tallest sand dunes on earth – the options are as diverse as the terrain.

The UAE capital was skilfully represented in Brazil this week, as the Abu Dhabi Convention Bureau attended the largest vocational education and skills excellence event in the world.

The World Skills Competition is an event held every two years, where hundreds of young skilled people, accompanied by their teachers and trainers, gather together from around the world to compete before the public in the skills of their various trades and test themselves against demanding international standards.

Over its 60 year history, World Skills

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International, which was formerly known as the Skill Olympics, has come to symbolise the pinnacle of excellence in vocational training.

The competitors represent the best of their peers drawn from regional and national skill competitions held currently in 52 countries and regions, with World Skills 2015 taking place in the Brazilian city of Sao Paulo from 11th till 16th Aug. The emirate is represented at the 43rd edition of this event by Abu Dhabi Convention Bureau in Sao Paulo’s Anhembi Parque, with its stand organised in collaboration with its partners Abu Dhabi Centre for Technical and Vocational Education & Training (ACTVET), EmiratesSkills, WorldSkills and the Abu Dhabi National Exhibition Centre (ADNEC).

“Through different thematic areas of the stand, visitors will immerse themselves in a virtual journey across the main attractions of Abu Dhabi,” said Mubarak Al Shamisi, Director Abu Dhabi Conventions Bureau, a division of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).

“The space is organised as a labyrinth or a path, where guests are guided from the main entrance to visit 'locations': desert, sea, entertainment parks, a souq, a majlis and cultural sightseeing.

“Each space will feature specific activities that will engage visitors in a multisensory experience. Interactive and stimulating, the stand main aim is to entertain visitors and raise awareness of the destination,” he added.

And the Abu Dhabi Convention Bureau has even more reason to be at the event, as it also won the right to host the next event, the World Skills 2017 Competition, the first time the event will have been held in the MENA region.

With this edition expected to attract a record number of participants, surpassing the previous record set in 2013 in Leipzig, Germany, where almost 1,000 participants from 53 countries and regions competed for medals in 46 skills, Abu Dhabi’s ambition is to attract even more, with 7,000 registered participants the target for the 44th edition.

World Islamic Travel Summit to Debut in Abu Dhabi

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he World Islamic Travel Summit (WITS15), the largest Halal travel event, is to debut in Abu Dhabi in the fourth quarter of 2015.

The inaugural conference and exhibition will cover two halls at the state-of-the-art Abu Dhabi National Exhibition Centre (ADNEC) from October 19-21, 2015.

Organised under the theme ‘Driving The Halal Tourism Revolution,’ the event will bring together an unprecedented array of international specialists, projects, suppliers and policy-makers, and will include an exhibition with over 200 participants plus a 1,000-delegate conference, comprising keynote sessions, panel discussions, a Ministerial debate and 150 presentations from 70 international speakers.

WITS15 is being brought to the UAE capital by organiser Cacti Events with the support of Abu Dhabi Convention Bureau – the dedicated business events promotion arm of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).

TCA Abu Dhabi has adopted a Halal Travel strategy which has seen it engage with some of the world’s largest segment operators including Serendipity of the UK and four Abu Dhabi hotels, namely the One-To-One The Village; the Ayla Hotel Al Ain, the Hala Arjaan by Rotana and Al Rawda Arjaan Hotel by Rotana in Abu Dhabi city, which are all now listed on www.halalbooking com. The authority believes Abu Dhabi’s traditions and product base will have great appeal with the Muslim traveller.

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in-cosmetics Brasil – the gateway to a rapidly expanding Latin American market The event, based in Sao Paulo, is perfectly placed to position international players on the doorstep of one of the most dynamic markets in the world. Indeed, Brazil itself is leading the charge in the region. It is now the third biggest cosmetics and toiletries market in the world after the USA and China, with its beauty and personal care market forecasted to reach US$55.6bn by 2017 (Euromonitor).

in-cosmetics, Brasil 30 September -1 October, Expo Center Norte, Säo Paulo, Brasil

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atin America is one of the fastest growing and more exciting markets in the personal care industry. Its emergence over the past five years has been impressive, with Euromonitor[1] highlighting that between 2013 and 2017 the region will increase its market share to 31 per cent and will comprise 18 per cent of the global personal care industry[2]. in-cosmetics Brasil, taking place between 30th September – 1st October 2015, is the only exhibition in Latin America that is 100% dedicated to raw materials for the personal care industry. After a successful first ever show last year, it will once again open the gateway for companies looking to tap into the huge opportunities that exist in this market.

However, it is not just Brazil that has seen rapid recent growth. Mexico, the second biggest market in the region, was last year worth just over US$11bn and is expected to reach US$12bn by 2017. Other markets, although somewhat smaller, are also experiencing exciting growth, with Colombia, Chile and Peru all expected to make considerable strides over the next two years.

There are a number of reasons behind this surge. There has been an increase in disposable income in the region as many countries experience economic growth (mainly thanks to their trade with Asia).This has resulted in an expanding middle class who have more aspirational desires than ever before, more women entering the workplace and an increasing interest from the male population who are more concerned about their appearance. All of these factors have driven a need for more and,

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importantly, better quality cosmetics than ever before.

The sheer amount of growth and the increasing influence of the region were the reasons in-cosmetics Brasil was launched last year. 2014 saw 2,185 unique visitors looking to source the latest personal care ingredients and formulations from 192 exhibitors representing more than 20 countries. As the only event of its kind in the whole of Latin America, in-cosmetics Brasil is able to attract local formulators and R&D professionals and bring them faceto-face with international and Latin American raw materials suppliers.

Exhibitors at the show have the opportunity to showcase their expertise by connecting with a host of buyers gathered in one place, creating the perfect opportunity to get instant feedback. The first edition of in-cosmetics Brasil last year saw attendees from top cosmetics manufacturers in Latin America including Unilever, L’Oréal, Beiersdorf AG, Procter & Gamble, Sanofi, Kimberly-Clark Corp and GlaxoSmithKline Plc. Cristiane Dios, Chemical Engineer and Cosmetologist at Bossa Nove, Brazil, a visitor to last year’s show said: “I loved in-cosmetics Brasil, it was completely focused on ingredients for cosmetics and that is essential for us. When we go to events that focus on packaging, pharmaceutical ingredients for instance, we are unable to reach the purpose of attending, which is research. At in-cosmetics Brasil, I enjoyed everything I’ve seen in

terms of new technologies, innovative and multifunctional products and primarily natural raw materials, which is what I was looking for.”

The show presents the opportunity for exhibitors to find new clients, set up strategic global alliances and develop a significant advantage over their competitors by engaging with the local audience. With 62% of the visitors to in-cosmetics Brasil 2014 holding senior level positions, the quality of discussions and business leads is consistently at a high level.

Exhibition Manager Daniel Zanetti said: “Latin America is going to be one of the most important markets in the personal care sector during the next five years.

The recent and ongoing growth is testimony to that, with analysts seeing no let-up in this trend. incosmetics Brasil opens up the region to those who recognise this opportunity. We have designed the show to give international players an insight into a buoyant and yet relatively untapped market, whilst providing local companies access to the latest global developments.

“2014 proved what an important role the exhibition could play in this exciting period of growth for the sector in Latin America. We are confident that 2015 will cement this position and provide the industry with an invaluable tool for the coming years.” or further details visit http://www.incosmeticsbrasil.com/

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COSMOPACK PRESENTS: INTERNATIONAL BUSINESS FORUM & EXHIBITION

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OSMOPACK, the premier international trade fair for the beauty supply chain and part of Cosmoprof Worldwide Bologna, organised by BolognaFiere, presents the first edition of the International Business Forum & Exhibition at New York’s Hilton Midtown Hotel on 16th and 17th September 2015.

and with Cosmetica Italia and Polo Tecnologico della Cosmesi, which represent the Made in Italy brand throughout the cosmetics world.

Cosmopack caters for the cosmetics industry’s entire supply chain and the 2015 edition brought the most important international firms to Bologna: from contract manufacturing to major producers of machinery and technology, from primary and secondary packaging manufacturers to companies specialising in raw materials.

Duccio Campagnoli, President of BolognaFiere, said, “Cosmopack International Business Forum & Exhibition is an event designed and organised especially for businesses because we are firmly in favour of developing the American market for Italian and European companies which manufacture and provide highly advanced solutions for technology and creativity in the beauty industry.

The project was launched in 2014 with the Cosmopack Symposium, which brought the very best of the Italian and international supply chain to New York, and has since developed into a forum. This new concept focuses exclusively on B2B meetings and offers companies the chance to meet selected buyers interested in establishing new business relationships and partnerships to develop their product lines.

Cosmopack’s International Business Forum & Exhibition is a vital networking opportunity for the beauty business community: workshops, in-depth meetings and round tables focusing on the American market enrich the content of the event, facilitating business opportunities and encouraging the development of new projects.

The forum is organised in partnership with ICMAD - Independent Cosmetics Manufacturers and Distributors - the trade association for the American cosmetics industry,

The presence of major international trade publications will also offer participants a complete overview of the latest market trends.

These companies serve the biggest global cosmetics firms, including many based in America. Enabling them to meet with top buyers and specialised press means that they can experience the US market at first hand. We already have a strong presence in the American market with the Cosmoprof North America trade fair, the biggest in the sector, which we organise in partnership with the PBA (Professional Beauty Association).

The US market is the leading market worldwide, ahead of even China and Brazil, and we believe it is important to establish a meeting platform for the East Coast, home of the manufacturing district for the biggest American cosmetics firms.

Thanks to our partnership with Cosmetica Italia and Polo Tecnologico della Cosmesi we can offer this opportunity to a selected group of businesses, with the aim of giving them a service which is

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increasingly fitting to the global scenarios that they operate in.”

Fabio Rossello, President of Cosmetica Italia, commented, “Our association also welcomes this new edition of Cosmopack International Business Forum & Exhibition in New York. The American event enhances the value of the entire cosmetics industry supply chain, with a special focus on subcontracted producers, who have stood their ground solidly during the crisis of the last few years.

In particular, the industrial output

value of over 9,300 million euros confirms the sector’s ability to react.

Evidence of this ability can be seen on the international markets, where Italian production has demonstrated its capacity and potential with an increase of 5% in 2014. Industrial indicators such as qualified employment, constant investment in research and innovation and oftenoverlooked financial solidity also play a vital part in consolidating this excellence. Cosmetica Italia has drawn attention to the value of the wider cosmetic supply chain

through an extensive study, ranging from ingredients to machinery via packaging to the finished product.

This has highlighted the excellence of the individual links in the chain and, most of all, its ability to be an integrated competitive system worth more than 14,000 million euros overall and with a predicted growth of 3% in 2015. Just as in the first edition, cosmetic manufacturing firms taking part in the event will be offering local buyers all the proficiency and competitive flexibility of the Made in Italy system, an expert mix of technology, innovation, creativity, quality and reliability of cosmetic products.”

Matteo Moretti, President of Polo Tecnologico della Cosmesi, said, “The New York event is an occasion not to be missed for the Polo Tecnologico della Cosmesi. It’s an

ideal platform for our association to demonstrate its work in promoting incentivisation and spreading technological innovation within the cosmetics sector, as well as its support for internationalisation initiatives by associated businesses.

Cosmopack International Business Forum & Exhibition in New York is the ideal place for establishing partnerships and economies of agglomeration and fostering the exchange of best practices between companies.”

The USA, which according to the latest industry research is the most important market in the beauty sector, with impressive growth rates predicted until 2018, is a market that has always anticipated trends in the cosmetics industry. New York has been chosen as the ideal location

for an event that aims to be an international meeting point for the beauty business community, where all the components of the supply chain will come together.

The forum has been designed with the beauty industry and for the beauty industry. The most important American retailers interested in developing their own cosmetic product lines, the major importers of packaging and machinery for the cosmetics industry, the decisionmakers for the leading manufacturers, as well as brands in search of innovations for their product lines, will all be invited to take part in the meetings.

The project is designed to cater for the make-up, skin care, nail, products containing alcohol and personal care sectors.

BolognaFiere Group, the world’s leading trade fair organiser in the cosmetics, fashion, architecture, building, art and culture sectors, features over 80 national and international exhibitions in its portfolio. BolognaFiere Cosmoprof, a BolognaFiere Group company, is the organiser of Cosmoprof and Cosmopack. Cosmoprof is an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2002).

Cosmoprof North America, which has been held in Las Vegas for the last 12 years, is organised by North American Beauty Events LLC, a joint venture between BolognaFiere Group and the Professional Beauty Association, the leading beauty sector association in the USA.

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30 YEARS BEAUTY FORUM MUNICH

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here’s something to look forward to in October! BEAUTY FORUM MUNICH is going to be 30 years old, and will be celebrating with fabulous highlights and special events. Famous

beauty experts will exhibit the latest trends, and make-up and nail championships will offer top artists in the field the chance to demonstrate their skills.

More than 880 international companies and brands will exhibit their latest products, treatments and trends from all areas of the professional cosmetics sector.

GREAT EDUCATION POSSIBILITIES WITH FUN BEAUTY FORUM MUNICH offers in its anniversary year even more possibilities for your personal education and training. A lot of workshops in different topics will be offered. You can find the programme on www.beauty-fairs.de/munich in the area “conference/workshopprogram”.

New: two academic congresses, the 1st Anti-Aging congress and the 5th podology congress Company presentations, speeches and shows complete the further and education programme.

MAKE-UP-SHOW: MULTIPLE COLOUR LOOKS Highly regarded make-up artist Horst Kirchberger shows you how you can exploit the full range of colour variety in style, while at the same emphasising your own personal look. Don’t miss this event, when he will be demonstrating neat Multiple Colour Looks on a model and on ladies from the audience. Just come to the BEAUTY POINT on Saturday, 17 October from 1.00 to 2.00 pm.

MAKE-UP- AND HAIR-SHOW: MUNICH HAIR ACADEMY – TRENDSTYLES 2015

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The perfect combination of make-up and hairstyling can be experienced at the BEAUTY POINT on Saturday, 17 October from 3.00 to 4.00 pm. The stage show of the Munich Hair Academy powered by Paul Mitchell, with proprietor Christian Siferlinger, gives you a chance of seeing what’s hot in 2015.

FASHION-SHOW: NATASCHA OCHSENKNECHT POWERED BY CATHERINE NAIL COLLECTION A special guest visits the BEAUTY POINT on Sunday, 18 October from 2.00 to 3.00 pm. Natascha Ochsenknecht will be appearing in a fashion show along with trendy designer Timm Süssbricht.

28TH INTERNATIONAL MASTERS' AWARD MAKE-UP 2015 Swing music will be in the air at the 28th International Masters' Award for Make-up on Saturday, 17 October. The event will be entirely under the auspices of the Twenties. Winners of the various national BEAUTY FORUM Make-up Awards will be fighting it out. Experience this exciting international championship live!

30th BEAUTY FORUM MUNICH – DATA & FACTS Save the date! 17th / 18th of October 2015 Location: Messe München International, Munich/Germany Opening times: Saturday, 9.00h – 18.00h; Sunday, 9.00h – 17.00h Organised by: Health and Beauty Germany GmbH, www.beauty-fairs.de/ munich Our special service to you!

Free-of-charge entry to BEAUTY FORUM MUNICH for Indian visitors!

SPECIAL OFFER FOR COMPANIES – 2ND BEAUTY FORUM CONNECT! For the anniversary edition of BEAUTY FORUM MUNICH we'll invite you once again to the BEAUTY FORUM connect – Matchmaking Event!

BEAUTY FORUM connect is your platform for effective b2b networking & matchmaking.

The 2nd BEAUTY FORUM connect - Matchmaking Event will take place on the 30th BEAUTY FORUM MUNICH 2015 on 17th and 18th October 2015. It is free of charge for exhibitors of 30th BEAUTY FORUM MUNICH! All information: www.beauty-fairs.de/munich and www.connect.beauty-forum.com

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COSMOPROF NORTH AMERICA 2015 ANNOUNCES RECORD-BREAKING NUMBERS AND SUCCESS OF NEW PROGRAMS POST-SHOW

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ndisputed positive feedback serves as affirmation of the strength and status of the leading beauty event LAS VEGAS, NV (July 16, 2015) – Cosmoprof North America (CPNA) furthered its reputation as the leading B2B beauty trade show by introducing revolutionary technologies and forward-thinking programs at its recent event, held annually at Mandalay Bay Convention Center in Las Vegas.

Close to 30,000 attendees engaged with a record-breaking 1,017 exhibitors from 39 countries to discover unique brand launches; product innovations; new channels for distribution, packaging, and manufacturing; and to form key relationships with top industry professionals and retailers. The three-day event, which takes place under one roof encompassing more than 252,908 square feet, remains the single most important networking opportunity in the United States for all sectors of the global beauty industry.

CPNA is organized by North American Beauty Events, a joint venture between BolognaFiere S.p.a., a leading Italian-based organizer of international trade shows such as Cosmoprof Worldwide Bologna, and the Professional Beauty Association (PBA), one of North America’s largest and most influential trade associations representing all categories in the professional beauty industry. The latter hosted its annual PBA Beauty Week, also at Mandalay Bay Convention Center, in conjunction with CPNA’s show, giving CPNA attendees even more unfiltered access to industry happenings and the ultimate platform for one-stop networking.

This year’s event had a strong

international presence featuring 9 country pavilions representing cultural beauty from: Australia, Brazil, China/Tawain, Ecuador, Italy, Pakistan, Peru, South Korea and Spain. The event hosted 356 international exhibitors representing 39 countries.

Major Retailers Major retailers come to CPNA to find what’s the newest and best in beauty from entrepreneurial companies. Organizations such as Barney’s NY, Ulta, C.O. Bigelows, Apothia, Duane Reade, HSN, Kohl’s, HSN, Pharmaca, Amazon.com, Beauty.com, Beauty Bar, Murale, MAS Global, CHALHOUB Group and many more were all present at the show.

Introduction of New Special Areas & Social Programs CPNA introduced 3 brand new special areas to its lineup: Discover Scent, IBFE - Focus on the Beauty Supply Chain and Tones of Beauty. Discover Scent located on the Beauty Avenue featured 13 companies representing artisanal high end fragrances and fragrance suppliers and was developed in partnership with Sniffapalooza, a robust organization that unites fragrance aficionados and industry heavyweights worldwide.

Tones of Beauty also made its CPNA debut in an effort to cater to the growing multicultural beauty market.

Ten brands across 5 distinct categories – skin, hair, cosmetics, fragrance, and lifestyle – were curated by Corey Huggins of love, Aunt Bonnie to exhibit as innovators in the polyethnic market.

Another program freshly added to the exhibition was the International Business Forum & Exhibition – Focus on the Beauty Supply Chain. This new area serves as a business platform for companies specialized in packaging, machinery, OEM and raw materials, which gave them the opportunity to present to beauty professionals innovative technologies and new projects in an effort to

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fulfill the request for innovation and research of the North-American beauty market.

To support the new focus on fragrance, CPNA partnered with Air Aroma who developed a custom fragrance that was piped into several areas of the exhibition, while to support the packaging sector The Dieline Awards honoring packaging innovators hosted a special pop-up installation making its first appearance at CPNA. Tones of Beauty also welcomed a select group of multicultural digital influencers who created live brand and consumer

interactions throughout the course of the event.

The B2B Connection Hub Ensuring maximum brand visibility for its exhibitors and guests, CPNA enabled connections with key buyers and leading online influencers. As part of the Domestic Buyer, International Buyer, Discover Beauty Buyer and IBF&E- Focus on the Beauty Supply Chain buyer programs over 750 one-on-one meetings occurred throughout the show. In addition, and unique to CPNA, leading TV shopping channels EVINE Live, HSN and QVC auditioned 22 select brands onsite to find their next winning on-air products. The US Commercial Service group also hosted nearly 350 export

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counseling meetings and arranged approximately 225 meetings between US exhibiting companies and international buyer delegates.

Leading online personalities were in attendance and shared news from the show floor with their followers.

The invited bloggers have a combined audience of 20 million followers. They posted live from the show floor on Instagram, Facebook and Twitter, getting more than 200,000 engagements to date.

The growth of existing initiatives From the Interactive Experience and Interactive Technology area to the popular BOUTIQUE sampling program and stellar education sessions, CPNA's existing initiatives surpassed expectations and wowed attendees. Courtesy of drom Fragrances, mycoocoon, and Pulsar, CPNA’s Interactive Area boasted a mood altering multisensorial experience that

married the visual (chromatherapy) with scent (fragrances that match the color moods) and the auditory sense (music to match the color moods). In addition, the Interactive Technology Area offered unique exhibits from FaceCake Marketing Technologies, Good Apple Digital, and Hone.

Attendees also flocked to the BOUTIQUE sampling area to curate their own beauty box, created by HCT Group, and helped raise a little over $16,000 for City of Hope.

Attendees had ample opportunity to experience all things beauty: over 1,500 people fully immersed themselves in the coveted education conferences moderated by executives from ICMAD, F.I.T., CEW, WWD, Beauty Store Business, Beauty Packaging, INC. Magazine and more.

CPNA hosts PBA Beauty Week One of the most anticipated events was PBA Business Forum featuring Beauty

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Pitch with renowned entrepreneurs Mark Cuban and John Paul DeJoria (Co-founder, Paul Mitchell Hair Care).

After a brief Q&A session moderated by PBA Chairman Scott Buchanan with Melissa Goldstein (Beauty Director, Martha Stewart Living) and Neil Parmar (INC.com), five pre-selected companies received the opportunity to pitch their brands and products live -- to Cuban and DeJoria. The winning company, 100% Pure received a one-year mentorship from Cuban and a $10,000 cash prize, courtesy of the private equity firm TSG Consumer Partners in conjunction with CircleUp. The 2015 North American Hairstyling Award winners were recognized during a star-studded awards ceremony on July 12, 2015 at the Mandalay Bay Resort & Casino in Las Vegas. Held during PBA Beauty

Week, North America’s largest, most inclusive beauty event, NAHA drew more than 3,000 attendees to the event, while thousands tuned in to watch PBA’s live streaming broadcast online at nahalive.com. This year’s celebration was hosted by Brad Goreski, a TV personality, fashion stylist, lifestyle expert and one of the new hosts of E!'s "Fashion Police."

NAHA's top honor, Hairstylist of the Year, was presented to Robert Grimes from RLG Salon in Austin, TX. This is Grimes’s first NAHA Hairstylist of the Year honor. This year also included a NAHA first, with the addition of the Nail Professional of the Year category.

Cosmoprof North America will return to Mandalay Bay Convention Center for its 2016 event July 24 26. Stay tuned to www.cosmoprofnorthamerica.com

16 – 19 NOVEMBER 2015 DÜSSELDORF GERMANY www.medica-tradefair.com

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More foreign exhibitors attended BeautyAsia 2015

B

eautyAsia brushed its fair with a graceful finish last Friday as exhibitors packed their goods and exchanged warm farewells with one another. The 3-day beauty trade exhibition, which ran from 28 – 30 January, welcomed industry professionals from all over the world to discover the latest beauty products and trends.

The 19th edition of the region’s most established beauty, wellness and spa trade show saw a 25 per cent increase in participation from foreign exhibitors, hailing from countries such as Italy, Japan, Korea, Taiwan, Malaysia and more. Local exhibitors who wanted to build exposure for their brand also lent their support to the annual beauty trade fair.

Foreign exhibitors such as Korean beauty products distributor KU-Gtep and Japanese distributor Ambitious Co. commended BeautyAsia as an effective platform for business and networking opportunities.

Jo Min Jun of KU-Gtep said, “This is our first time at BeautyAsia and we’ve met many international visitors from Spain, Japan and China. It has been a positive experience for us and we will most likely be back again for the next show.”

Japanese exhibitor Yoshiaki Uo of Ambitious Co. added, “We’re very

happy with BeautyAsia. Our objective of coming to BeautyAsia was to do a market test and we have managed to understand the beauty needs in Singapore and Asia as a whole.”

Exhibitors are also choosing to launch their newest and latest products and technologies at the annual trade fair. They include leading Singapore distributor of nail and spa products U Gateway, which launched Gelibility, a product which changes nail polish into gel polish; and ArtPro Nailgraphic Pte Ltd, which launched a cutting-edge nail printer that is capable of printing preset or customised designs directly onto fingernails.

Ling Wong, Managing Director of U Gateway, said that the company has exhibited at BeautyAsia for more than 5 years. “BeautyAsia presents a good opportunity for us to get new business leads and build brand awareness for our new products.”

Gillian Loh, Project Manager of Lines Exhibition said, “With an increasing participation of foreign exhibitors year-on-year, BeautyAsia prides itself as a cosmopolitan hub in the region for trade professionals to network and build connections.

“As BeautyAsia enters into its 20th run next year, we hope to achieve a bigger and better show for business

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owners, importers, distributors and manufacturers who are looking to expand their business and build brand awareness in the beauty and wellness industry.”

In conjunction with BeautyAsia 2015, crowd favourite NailsAsia™ ended its 9th International Nail Art Competition with a stunning spectacle of models dressed in vibrant floral costumes and nature-inspired nail designs. More than 90 contestants from the region participated in the competition.

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