Mega edition 2015 BFW

Mega Edition 2015 | BEAUTY DÜSSELDORF

Yoga Tips!

EPIQUE Day Cream GLUTEN FREE LIP BEAUTY FORUM MUNICH ANNIVERSARY – 30 YEARS!

ancient Ayurved

Mega Edition 2015 | BEAUTY DÜSSELDORF

Germany the biggest European cosmetics market Germans collectively spend more on their make-up than any other Europeans, with a cosmetic market worth £10.6bn The Germany cosmetics market is the biggest in Europe at £10.6bn, almost double the £5.8bn spent in Spain, which is the fifth biggest make up market. British women are also big makeup spenders, with the fourth-biggest market in Europe at £8bn, just slightly behind the £8.2bn Italian market and £8.5bn France market, according to research by the Cosmetic, Toiletry & Perfumery Association (CTPA). Cosmetics retailer Space NK collated the data, and found that the high value of the markets are hardly surprising, given that 10pc of US women aged 18-25 use seven to ten make up products every morning. One fifth of women use four to seven products, while two thirds use three or less, according to a survey by StumbleUpon. Though make up products could be money well spent, as according to one study, those ranked in the bottom seventh of attractiveness earn 10-15pc less than those in the top third. Over the average lifetime, that difference makes up £190,000.

The German market for certified natural cosmetics enjoyed further growth for the second year in a row. Between 2012 and 2013, it increased by around 7% to €920m, which corresponds to a share in the overall cosmetics market of over 7%. And the outlook is very positive: In the first six months of 2014, according to natural cosmetics industry monitors, a growth rate of over 10% was posted. Sales revenues from certified natural cosmetics have risen since 2011 by well over €100m, whilst sales of near-natural brands, at €983m, only grew by 2.5%.

Customers are turning to natural cosmetics brands because they feel that the origin of the raw materials and protection of resources are important. In addition, they are consciously taking the ethical and social aspects of the value creation chain into account and generally relying on the credibility of companies that they trust when making their purchase. This tendency is becoming apparent in more than just the growth rates of the end products. Raw materials suppliers are clearly taking the increasing demand for natural and certified organic ingredients seriously. Worldwide, the certification organisations are also enjoying a steady rise in numbers as more and more companies become members.

Silky Clear Peeling Gel "The Replacement for Chemical Peels" CLINICCARE is an internationally renowned Swedish skin care brand with the industry's highest concentration of low molecular weight hyaluronic acid in its products, CLINICCARE has earned a great standing due to its development work which have led to very efficient and safe treatment solutions.

CLINICCARE will be showcasing its products at BEAUTY Dusseldorf 2015 and BEAUTYWORLD Dubai 2015.

CLINICCAREs products to be showcased at the exhibition will feature the latest technology in injection free delivery systems highlighting the active ingredient's function that treats the skin in the safest, most effective way. The well-researched and advanced ingredients not only restore signs of ageing, but also reverse them and protect against future damage.

NEWEST DEVELOPMENT IN CHEMICAL PEELINGS A totally particle- and pain-free peeling gel that visibly sweeps away dead skin cells when massaged onto skin.

This non-abrasive peeling gel is sure to deliver professional results by efficiently removing dead skin cells whilst encouraging new cells to come to the surface, leaving skin looking positively radiant.

Tests show that Silky Clear Peeling Gel greatly improves skin's texture and radiance without the harshness associated with chemical peelings (AHA, TCA ... ).

Safe for even the most sensitive skin. Removes thickened skin and dead skin cells instantly Helps regenerate new skin. Smooths and softens even the most sensitive skin.

WHAT IT IS FORMULATED TO DO: Multi-action enzymes effectively peel and help uncover a smooth, fresh, new complexion without drying, irritating, or causing undue stress to skin. It removes impurities and decongests clogged pores for a youthful, radiant look. The best product to prepare skin before facials, dermal fillers (Juvederm, Restylane ...), mesotherapy and make-up.

Producer: CLINICCARE of Sweden www.cliniccare.se 4 |Mega Edition 2015 | Beauty & Fashion World

China Beauty Expo 2015 to welcome more International Professionals CHINA BEAUTY EXPO, 19-21 MAY 2015, SHANGHAI NEW INTERNATIONAL EXPO CENTER

C

hina Beauty Expo (CBE), Asia’s largest beauty trade show, is set to take place in Shanghai from 19 – 21 May 2015, and will build on its success from the 19th edition last year. CBE 2014 welcomed more than 252,000 visitors from 80 countries and regions, as well as hosted 1,837 exhibiting companies.

manufacturer technical directors, engineers, and other mechanical equipment buyers attend Cosmetech Shanghai.

Beauty Shanghai focuses on beauty salon and spa products and equipment, as well as accessories, nail and hair products.

SPECIAL FEATURES AT CBE 2015

Commemorating its 20th anniversary, China Beauty Expo 2015 will once again be the gathering point for global industry professionals, covering 140,000 sqm of exhibition area. 2015 will welcome exhibitors from 27 countries, including new exhibitors from Australia, India, Israel, New Zealand, Switzerland, UK and USA. David Bondi’s (COO, Informa Exhibitions) vision of CBE “becoming more international and growing Shanghai as Asia’s main hub for beauty professionals”, is definitely realizing.

CBE - Cosmetics China, Cosmetech Shanghai and Beauty Shanghai.

A world-class trade platform, CBE comprises of three main segments Cosmetics China, Cosmetech Shanghai and Beauty Shanghai.

Cosmetics Retail Summit, 18 May 2015 The 5th China Cosmetics Retail Summit will be held at the Shanghai International Convention Center on 18 May 2015. Over 800 cosmetics chain store owners, agents, management from supermarkets and department stores as well as the media, will gather to discuss the hot topics in China’s cosmetics industry, as well as seek solutions to retailers’ operations issues. The day will be close with the 5th VIP Buyers Gala Dinner, where the several awards will be awarded to deserving retailers topping the categories of “Top China Cosmetics Agents”, “Top China Cosmetics Chain Stores”, “Top China Cosmetics Department Stores” and “Top China Cosmetics Supermarkets”.

Cosmetics China is a showcase of skin care, personal care, fragrances, color cosmetics, and beauty accessories sold through wholesale and retail channels from around the world. A must-attend event for wholesalers, agents, department stores, supermarkets and cosmetic stores.

More than 75% of China and international cosmetic manufacturers, OEM/ODM, well-known domestic and foreign raw material and semi-processed raw material suppliers, packaging suppliers, machinery and equipment manufacturers and distributors, cosmetic 6 |Mega Edition 2015 | Beauty & Fashion World

Beauty Ingredients & Formulation Shanghai 2015 (BI&F), 19 May 2015 In order to meet the increasing needs of Asian cosmetics manufacturers for raw materials and ingredients, and to provide the latest market trends and leading technologies, CBE presents Beauty Ingredients & Formulation Shanghai 2015, along with the support from relevant industry authoritative academic organizations, research institutes and administrations. The BI&F will be held alongside Shanghai CBE 2015.

With the existing strong base of CBE’s huge number of brand manufacturers and its strong influence in the industry, BI&F will provide the cosmetics ingredient suppliers with numerous client resources and trading opportunities.

As an integrated part of the supply chain, BI&F will facilitate the cosmetics R&D progress, brand promotion, business development, exchange of the latest technology and market information, supplier sourcing.

BI&F is set become an influential event in the raw materials and ingredients field - an effective business platform that offers a comprehensive range of products

and services, source of professional and updated information, and the meeting place for business leaders and industry professionals, all under one roof.

Mobile Commerce Section / Congress, 19-21 May 2015 New for 2015 is the Mobile Commerce section, where over 20,000 sqm of exhibitors in the mobile commerce beauty business, will showcase their products, as well as share their expertise at the Congress.

Mobile commerce is estimated to be reach US$700 in 2017 billion, with Asia representing almost half of the market?. Visitors will be able to learn more on how to capitalize on this expanding platform, in the world’s fastest growing market.

In addition to the wide range of conferences, congresses and summits available at CBE, there will also be other exciting show features such as the Meiyi Awards 2015 and the Beauty Challenger Awards 2015.

For the latest updates on CBE, please visit en.chinabeautyexpo.com

product|launch

GALDERMA LAUNCHES NATURAL INGREDIENTS-BASED

Benzac® Acne Solutions to Get Smooth Skin delivering innovative medical solutions to meet the dermatological needs of people throughout their lifetime while serving healthcare professionals around the world. The company has 34 wholly-owned affiliates with a worldwide network of distributors and more than 5,000 employees. Galderma’s extensive product portfolio is available in 80 countries and treats a range of dermatological conditions including: acne, rosacea, onychomycosis, psoriasis & steroid-responsive dermatoses, pigmentary disorders, skin cancer and medical solutions for skin senescence.

G

alderma Laboratories, L.P., maker of Cetaphil® and the #1 prescription topical acne brand, announced the launch of Benzac® Acne Solutions, its firstever, over-the-counter (OTC) acne regimen.

Benzac treats stubborn acne and prevents new breakouts from forming with salicylic acid, while pharmaceutical-grade East Indian Sandalwood Oil calms and soothes the skin. In a clinical study, 91% of people saw improvement in their acne in two weeks when using the new 3-step Benzac Acne Solutions, which includes the Benzac Skin Balancing Foaming Cleanser, Benzac Intensive Spot Treatment and Benzac Blemish Clearing Hydrator.

“Unlike many other acne treatments that don’t live up to their claims, Benzac is game changing in that it is clinically proven to help acne sufferers see predictable, smooth and luminous skin while minimizing

irritation,” says board-certified dermatologist Dr. Jeanine Downie.

“Benzac is also the only skincare line to use East Indian Sandalwood Oil, which has been used for thousands of years in Eastern medicine and is known to have antibacterial and antiinflammatory properties and soothes the skin.”

In addition to salicylic acid, Benzac also contains Kakadu plum, an antioxidant super fruit known for having the highest natural concentration of vitamin C, to brighten the skin; lemon myrtle, a natural astringent, to help reduce excess oil; and the mineral zinc, which is shown to act as a barrier against skin moisture loss.

“Building on our long-standing heritage in prescription acne treatments and commitment to providing innovative dermatological solutions, Galderma is offering Benzac as an effective, non-irritating solution for the nearly 100% of

8 |Mega Edition 2015 | Beauty & Fashion World

teens and up to 50 million Americans who suffer from mild-tomoderate acne,” said Miles Harrison, Vice President and General Manager for Self Medication at Galderma Laboratories, L.P. “We want to help patients avoid the frustration of experimenting and skin irritation from multiple OTC products. If you haven’t seen improvement in your skin within two weeks of using the Benzac regimen, you should talk to your dermatologist about prescription treatment options.”

Safe for sensitive skin, Benzac is dermatologist tested, noncomedogenic (won’t clog pores) and free of artificial fragrances and dyes. It is not tested on animals.

Benzac cartons are 100% recyclable, and the key ingredient in the regimen, East Indian Sandalwood Oil, is sustainably sourced.

About Galderma Galderma is a global company founded in 1981 committed to

With approximately 19% of revenues invested each year to discover and develop new products and access innovative technologies, the company is one of the world’s leading investors in dermatology R&D. Five state-of-the-art R&D centers and five manufacturing sites are dedicated to providing a wide range of innovative medical solutions which meet the highest standards of safety and efficacy.

Strategic brands in the U.S. include Cetaphil®, Epiduo®, Oracea®, Mirvaso®, Clobex®, Differin®, MetroGel®, Vectical®, Tri-Luma® and Pliaglis®.

product|launch

Evolva & L’Oréal SUCCESSFULLY COMPLETE FIRST STAGE OF INNOVATIVE COSMETICS INGREDIENT PROJECT

E

volva Holding SA announces

L’Oréal in-house expertise com-

the successful completion of

bined with Evolva flexible yeast

the first part of its R&D

platform opens opportunities to

collaboration with L’Oréal. The

meet the needs

parties have agreed to move into

and aspirations of consumers”.

the next phase of the multi-year program.

Evolva CEO Neil Goldsmith said.

“We are pleased to have demon-

Under this collaboration, which

strated to L’Oréal our capabilities,

started in February 2014, Evolva and

and the strength and elegance of

L’Oréal are applying Evolva’s

our platform”.

About L’Oréal

innovative fermentation technology to develop a yeast strain optimized

About Evolva L’Oréal has devoted itself to beauty for over 105 years. With its unique

for sustainable and cost-effective production of a strategically

Evolva is one of the global leaders in

portfolio of 28 international, diverse and complementary brands, the Group

important cosmetics ingredient.

sustainable, fermentation-based

generated sales amounting to 23 billion euros in 2013 and employs 77,500

With the completion of the first work

approaches to ingredients for

people worldwide. As the world’s leading beauty company, L’Oréal is

package, Fabien Cabirol, L’Oreal’s

health, wellness and nutrition.

present across all distribution networks: mass market, department stores,

new Global Head of Biotechnolo-

Evolva’s products include stevia,

pharmacies and drugstores, hair salons, travel retail and branded retail.

gies Department, said “With this

vanilla, saffron and resveratrol. As

partnership L’Oréal aims to leverage

well as developing its own

Research and innovation, and a dedicated research team of 3,600 people,

on Evolva strong technological

proprietary ingredients, Evolva also

are at the core of L’Oréal’s strategy, working to meet beauty aspirations all

platform to develop innovative

deploys its technology for partners,

over the world and attract one billion new consumers in the years to come.

cosmetic ingredients with perceiv-

providing them with a competitive

L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All”

able performance and measurable

edge and sharing in the returns they

sets out ambitious sustainable development objectives across the Group’s

sustainability benefits.

make.

value chain.

10 |Mega Edition 2015 | Beauty & Fashion World

c o s m o | c a r e

Revlon to Reformulate its Cosmetics Products to Eliminate Toxic Chemicals

R

evlon just got a makeover.

Cosmetics giant Revlon has overhauled its ingredients list, vowing to eliminate some of the most toxic cosmetic chemicals from its makeup, mascaras and shampoos.

Growing consumer demand for cosmetics free of dangerous chemicals has transformed Revlon from one of the industry’s laggards to a safe cosmetics leader.

“Revlon, the cosmetic industry’s biggest nay-sayer finally heard the safe cosmetics message, thanks to millions of women who believe chemicals linked to cancer and birth defects in their cosmetics and personal care products is too high a price to pay for beauty,” said Janet Nudelman, director of the Campaign for Safe Cosmetics and director of Program and policy for the Breast Cancer Fund. “Revlon’s sweeping announcement raises the bar for the rest of the cosmetics industry and we’re hoping the other cosmetics giants will follow their lead.”

“Women shouldn’t be exposed to cancer-causing chemicals when they apply their makeup,” said

Shaunna Thomas, co-founder of UltraViolet. “Young women are developing cancer in record numbers, and we are glad that Revlon finally agreed to listen to its consumers and stop making products with toxic chemicals. By taking a stand and dropping toxic chemicals from their products, Revlon is making clear what we all believe: that no one should increase their exposure to carcinogens from using makeup or other beauty products.”

“Last year when the Campaign for Safe Cosmetics and UltraViolet told Revlon to eliminate toxic chemicals from its cosmetics, the company threatened to sue us for ‘falsely’ accusing it of manufacturing products with cancer-causing chemicals.

The company’s about face is deeply satisfying and demonstrates the strength of this David and Goliath movement for safe cosmetics.

According to Revlon’s website, the company has stripped some of the most toxic chemicals from its product lines, including a number of carcinogens:

12 |Mega Edition 2015 | Beauty & Fashion World

cocamide DEA, styrene and two formaldehyde releasing chemicals -DMDM Hydantoin and Quarternium 15,” said Nudelman.Revlon is taking an important step in the right direction by developing – and publicly disclosing -- a comprehensive restricted chemicals list that commits the company to eliminate or never use a laundry list of the worst toxic chemicals found in cosmetics: BHA, long-chain parabens, toluene, triclosan, hydroquinone, phthalates, styrene, two formaldehyde-releasing chemicals, cocamide DEA and polytetrafluoro-ethylene

sulfate, which may be contaminated with carcinogenic 1,4-dioxane and ethylene oxide. Revlon will also continue to use octinoxate and oxybenzone in sunscreens, despite concerns that these chemicals disrupt normal hormone function; titanium dioxide, which is carcinogenic in its inhalable form; carbon black (classified as a possible carcinogen); polyacrylamide (which can be contaminated with acrylamide, a mammary carcinogen), petrolatum (which may be contaminated with PAHs), and fragrance without full disclosure of constituent ingredients.

Talc used in their cosmetics must be certified to be asbestos-free. Revlon also stated they are not using microbeads, which contribute to plastic pollution in waterways and oceans and will label the presence of 26 fragrance allergens, a regulation already in place in the European Union.

Cancer-causing chemicals are frequently present in cosmetics, which led the Campaign for Safe Cosmetics to launch its “Cosmetics Without Cancer” campaign earlier this year. Even low levels of cancer chemicals can add up to real harm when they are found in multiple products she uses every day, such as shampoos and other hair products, creams, eye shadows, blushes, and nail polish. Procter & Gamble and L’Oreal have been targeted by the Campaign.

However on its newly-rebranded website, Revlon defends its continued use of other chemicals that concern the Campaign for Safe Cosmetics, including sodium laureth

s h o w | n e w s BEAUTYWORLD MIDDLE EAST DUBAI, UAE, 26 – 28 MAY 2015 DUBAI INTERNATIONAL CONVENTION AND EXHIBITION CENTRE

Middle East and African beauty and personal care market valued at US$25.5 billion in 2014 BIG SPENDERS IN UAE, IRAN, AND SAUDI LEAD REGIONAL GROWTH AS BEAUTYWORLD MIDDLE EAST 2015 PAINTS GLOWING FUTURE

T

he Middle East and Africa is poised to be the world’s second fastest growing beauty market, as Saudi Arabia, Iran, and the UAE held a 37 per cent share of the region’s US$25.5 billion of beauty and personal care retail sales in 2014, according to global market intelligence firm Euromonitor International.

The value of the MEA region’s beauty and personal care market will grow 4.25 per cent annually to reach US$30 billion in 2018 says Euromonitor, compared to a global growth average of just 2.9 per cent annually over the next four years.

The fast-growing regional market, which covers bath and shower, cosmetics, deodorants, fragrances, hair care, men's grooming, oral care and skin care, is driven by big spenders in Saudi Arabia, Iran, and the UAE, who accounted for US$9.5 billion in sales last year.

the Dubai International Convention and Exhibition Centre.

“The Middle East and Africa continues to be a high-growth market for beauty and personal care, a trend that is expected to continue due to continued economic expansion and rising spending patterns,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.

“We are witnessing a flood of enquiries about participation at Beautyworld Middle East from international manufacturers and suppliers, and we expect the show to be at least 10 per cent larger than the previous edition.

“In addition to offering exhibitors and trade visitors unmatched networking and business development opportunities, Beautyworld Middle East also spotlights key upcoming trends such as halal and organic products,” added Pauwels.

Continuing recent trends in the industry, Saudi Arabia holds the largest market share by value and growth at US$4.5 billion (17.6 per cent market share) while the UAE is the largest in per capita spending on beauty and personal care products (US$163).

For its part, Beautyworld Middle East has grown at a compound average growth rate of 16 per cent since 2011, mirroring the growth of the regional beauty and wellness market.

In 2014, a record 28,632 trade visitors from more than 120 countries gathered to discover the latest products and services from 1,368 exhibitors from 52 countries.

Beautyworld Middle East 2015 will focus on five key areas of Cosmetics & Skincare; Hair, Nails, & Accessories; Fragrances; Machinery, Packaging & Raw Materials; and Professional Equipment & Spa.

These three countries also make up nearly 70 per cent of the trade visitors to Beautyworld Middle East, the region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing.

Topping beauty and personal care sales in the MEA region in 2014 were fragrances, accounting for 20 per cent (US$5 billion) of the US$25.5 billion total, according to Euromonitor.

As the preferred trade platform for the beauty and wellness industry in the wider region, Beautyworld Middle East continues to be a launch pad of choice for a myriad of exhibitors looking to gain traction in the market.

Messe Frankfurt Middle East, organiser of Beautyworld Middle East, expects the 20th edition of the three-day event to enjoy another record-breaking year when it opens its doors from 26 – 28 May 2015 at

This was followed by hair care items with a 17 per cent share (US$4.4 billion) in sales, while colour cosmetics and skin care each accounted for 13 per cent of sales, at US$3.4 billion each.

Among those debuting new products at the show will be Turkish makeup manufacturer Erkul Kozmetik under the brand name Golden Rose, which will launch its latest range of foundation, nail lacquer and

14 |Mega Edition 2015 | Beauty & Fashion World

eyebrow powder.

Special highlights at Beautyworld Middle East 2015 include the Beautyworld Middle East Boutique; Hair Education by Ghd; Nail It! by OPI and Nazih Group; Fragrance Station; and the two-day Spa and Salon Summit, taking place from 2728 May. The strong international flavour of the three-day event will be reinforced by 29 country pavilions from Argentina, Bahrain, Brazil, China, Egypt, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Jordan, Korea, Malaysia, Morocco, Pakistan, Poland, Romania, Singapore, South Africa, Spain, Taiwan, Thailand, Tunisia, Turkey, UK, USA, and Vietnam.

www.beautyworldme.com Beautyworld Worldwide Organised by Messe Frankfurt, the Beautyworld brand hosts trade shows at various locations around the world.

• Beautyworld Japan Fukuoka 2 – 3 March 2015, Fukuoka, Japan • Beautyworld Japan 18 - 20 May 2015, Tokyo, Japan • Beautyworld Middle East 26 – 28 May 2015, Dubai, UAE • Hair and Beauty 29 – 30 August 2015, Frankfurt, Germany

s h o w | n e w s

30th BEAUTY FORUM MUNICH Anniversary – 30 years!

All Indian beauty and nail professionals are cordially invited to the 30th BEAUTY FORUM MUNICH that will take place on 17th/18th October 2015 in Munich International Trade Fair. See and feel, live, exactly what the professional beauty sector has to offer, and pick up lots of expert advices from the exhibitors.

There will be an extensive range of products and services for everyday use in your beauty salon: skin care, apparative and decorative cosmetics, nail design and nail art, foot care and podology as well as the hot topics of Medical Beauty, Anti-Aging, Natural Cosmetics and Wellness & Spa. EXCITING CHAMPIONSHIPS & QUALIFIED EDUCATION POSSIBILITIES In 2015 there will be a lot of national and international championships that run during the fair.

Have a look at the various program at www.beauty-fairs.de/munich in the championship area.

The new themes of the championships will be published in March/April.

Combine your visit to the exhibition with some valuable time spent at the IFC‘s professional and fringe program. There will be practical ongoing training on some of the hottest topics from the apparative and skin care sectors, the nail, foot and Medical Beauty sector. Talks on styling and business, company presentations, shows and stimulating talks at the BEAUTY POINT and the FOOT POINT are part of the various fringe program, too.

30th BEAUTY FORUM MUNICH Save the date! 17th / 18th of October 2015 Location: Messe München International, Munich/Germany Opening times: Saturday, 9.00h – 18.00h; Sunday, 9.00h – 17.00h Organised by: Health and Beauty Germany GmbH Information at: www.beauty-fairs.de/munich Our special service to you!

Free-of-charge entry to BEAUTY FORUM MUNICH for Indian visitors!

Special offer for companys – 2nd BEAUTY FORUM connect!

For the anniversary edition of BEAUTY FORUM MUNICH we'll invite you once again to the BEAUTY FORUM connect – Matchmaking Event!

BEAUTY FORUM connect is your platform for effective b2b networking & matchmaking.

The big PLUS: - Find a business partner fast and efficient - Get informed of potential businesses online - Easy and effective matching of trade partners - Establish business relationship time- and cost-effective The 2nd BEAUTY FORUM connect - Matchmaking Event will take place on the 30th BEAUTY FORUM MUNICH 2015 on 17th and 18th October 2015.

The BEAUTY FORUM connect platform is free of charge for exhibitors of 30th BEAUTY FORUM MUNICH! To get a binding effect you have to pay 50 EUR per date in default of appearance.

All information: www.beauty-fairs.de/munich and www.connect.beauty-forum.com 16 |Mega Edition 2015 | Beauty & Fashion World

s h o w | n e w s

Beauty & Fashion World | Mega Edition 2015 17

s h o w | n e w s

30th BEAUTY FORUM MUNICH Save the date! 17th / 18th of October 2015

18 |Mega Edition 2015 | Beauty & Fashion World

product|launch

EPIQUE Launches Advanced Balancing Day Cream

E

pique launches its Advanced Balancing Day cream ,a non greasy formula for oily skin that not only lifts your skin but also restores it.This skin balancing solution packed with concentrated plant molecular extracts for mature skin is oil free and absorbs quickly leaving the skin feeling balanced & smooth .

Epiquelab's clinically tested , unique, light weight , skin balancing Day phyto-concentrate formula which visibly reduces excess oil , decongents and tightens pores and minimises appearance of blemishes. It rebalances skin barrier for a smoother and fresher appearance and the skin looks cleaner , refined and relaxed.

The skin Balancing Day Phyto Concentrate Complex contains concentrated plant moleular extracts of pure Andrographis Paniculata Root, Boswellia Serrata Resin and coleus Forskohlin Leaf that visibly reduce excess oil on the skin's surface , helping in decongesting pores, reducing sebum production and fighting excessive bacteria. .

PRICE : 15 ml Rs 2600 and for 50 ml Rs 3500 AVAILABLE AT: Epique,Ambience mall,Vasant Kunj, and select Good Earth outlets and also available ONLINE AT : www.myepique.com For further information please visit: www.myepique.com About Epique: Epique is a skincare brand owned by Alchem International.Alchem International is a pioneer in the field of Phytoextractions with over 75 years of experience in providing high quality naturally derived active ingredients ,products & services tothe pharmaceutical, cosmetic and health food industries (www.alcheminternational.com).

Alchem has a global presence with offices in India, Europe, Hong Kong and the United States.Alchem's key focus has been the science of discovering and using plant molecules for medicinal,cosmetic and nutraceutical purposes.

Alchem’s commitment to R&D coupled with industry's leading technologies and stringent internationally acknowledged quality control has helped it deliver market driven innovations,have resulted in long term collaborations with some of the world’s leading brands.

Beauty & Fashion World | Mega Edition 2015 |19

y o g a | t i p s

W

8

e have unique body structures and levels to which we can bend vary.

The good news is that the purpose of including yoga in your daily schedule is – not to achieve the perfect bend, but – to bring the body, breath, and mind together.

Gear up with these simple tips and get on the yoga mat with a yogi’s attitude.

#1 Respect the limits of your own body. Can you bring your nose to touch your knee in Standing Forward Bend? Some people can bend more than others can. So you bend to your capacity. Love your body and respect the limits of your own body. You need not compare yourself with your neighbor or someone on TV. You don’t have to do exactly what the other person is doing.

The thumb rule is to remain stable and comfortable in the yoga asanas.

Neither push too hard and try to overdo things, nor be lazy. Do as much as you can. Comfortably and stably. #2 Use the Yogic smile meter. Do Yoga with a sense of joy. When you overdo a stretch, smile will be the first thing to vanish. If you are not smiling, know that you are not doing something right. Either you are stretching too much or you are not comfortable. Re-adjust your body to get your beautiful smile back. With regular practice, you will find a big improvement. There is no need to be in a hurry, your yoga mat will remain right there. #3 Breathe. Take deep long breaths or ujjai breaths. Ujjai breaths or long

Tips to Improve Your YOGA PRACTICE

deep breaths help you relax and maintain the posture. You can even use the breath to stretch further. Rest in the asana and feel the stretch. #4 Respect and honor your yoga practices. Yoga is not just as an exercise but you can experience a deeper connection to yourself and to others with regular yoga practice. #5 Get the Yogic attitude. Go within. While doing yoga asanas, using specific rhythms of the breath links the breath and the body.

Keeping the attention on where the stretch is happening; this links the body and mind. The body, breath, and mind come together in harmony during yoga asana. This yogic attitude helps deepen your yoga practice. #6 Observe. Which hand do you use more often? On which foot do you tend to lean more when you stand? Observe things about your body, especially do you favor one side more than the other? #7 Meditate. Yoga asanas prepare you for meditation and meditation in turn deepen your yoga practices.

Play an Online Guided Meditation and follow the instructions to effortlessly slip into meditation. #8 Do Yoga on the Yoga Mat and Live Yoga off the Yoga Mat. Can you stretch your hand to someone new?

Can you remain stable and breathe through the pain in difficult situations (just as you use the breath to stabilize difficult asanas)? Reflect on the 23 hours of life, not just the one hour of yoga practice. That is why yoga is a way of life and not just an exercise.

20 |Mega Edition 2015 | Beauty & Fashion World

y o g a | t i p s

Beauty & Fashion World | Mega Edition 2015 |21

packaging|matters

Quadpack Launches its Packaging Range Focused on Body Care Products

Q

uadpack has launched its first range of packs focused on body products: the 'Body Care Collection'.

Applying its recognized expertise in skin care, this elegant compilation of packaging concepts offers all the sophistication and style of a highend cosmetics range.

Quadpack Launches Body Care Collection The Body Care Collection represents a kind of 'knowledge transfer'," explains Skin Care Category Manager David Reguill. "Luxury skin care packaging is one of our core strengths at Quadpack. Body care, on the other hand, tends to be lower masstige/mass market with a corresponding look and feel. That’s why we decided to close the gap with a new premium range, pouring all our know-how into a collection that effectively brings luxury spa

treatments into the home."

The Body Care Collection comprises packaging solutions for the nine most popular treatments, from body lotion to hair oil. Each pack features component parts carefully selected from the most suitable manufacturers according to functionality, compatibility and aesthetics. The finished packs have each been tested at Quadpack's central test laboratory to ensure an optimum configuration.

For the most prestigious brands, Quadpack can add components in aluminum and wood, the latter from its own manufacturing facility at Technotraf Wood Packaging. The specialist decoration services at Krampak are available if high-end decoration is required.

"When you look at this collection, it is clear that it offers something more than usual body care collections. It has an excellent price/performance, but the main differentiator here is quality. The Body Care Collection is

22 |Mega Edition 2015 | Beauty & Fashion World

on a different level. It's pure luxury", concludes Reguill.

Technotraf Wood Packaging and Krampak are Quadpack Group companies.

About Quadpack Group Quadpack is an international provider of enhanced packaging solutions for beauty and skin care brand owners and contract fillers. With offices in the UK, France, Spain, Germany, Italy, Turkey, Australia and the Far East, and a strategic network of manufacturing partners, Quadpack sources and develops customized packs for prestige, masstige and mass market customers. Quadpack is a founding member of the Airless Pack Association.

Clariant's GlucoTain®: how should clean feel?

M

eet Clariant's Personal Care Team at in-cosmetics

easy rinse-off light and fluffy foams.

All GlucoTain surfactants are readily

2015 Hall A7 Booth 7C50, Barcelona, April 14-16, 2015

biodegradable and free of Aquatox labeling.

Mildest range of surfactants offering Clariant's best performance for skin

“GlucoTain is set to revolutionize the

and hair care products Pleases senses naturally: individual

way we think about mild surfactants as formulators can now minimize

foam structures for customized effects with light to caring condition-

traditional trade-offs through costeffective and improved sensorial

ing levels

formulation options. This is great news for customers looking to gain

Clariant, a world leader in specialty chemicals, will open up the new

market edge across Personal Care with innovative products and

sensory dimensions of its GlucoTain® sugar-based and

platforms based on sulfate-free and EO-free formulations,” comments

sulfate-free surfactants range to the Personal Care industry at in-

Nicolas Lasbistes, Global Technical Marketing Manager Personal Care,

cosmetics 2015 (Hall A7 Booth 7C50).

Clariant.

Unique GlucoTain goes beyond the

Continuing its focus on sustainable and natural-derived products at in-

functional benefits of traditional mild surfactants. The glucose and natural

cosmetics 2015, Clariant will also present its range of Plantasens®

oil-based products combine expert care with cleaning power that

Abyssinian Oil and Plantasens Serums at its booth.

matches consumer needs for mildness and new sensory

Both Plantasens and GlucoTain will

dimensions for skin and hair care.

GlucoTain surfactants also show

feature in the series of in-cosmetics Innovation Lectures: “Plantasens

excellent compatibility with a wide range of ingredients, fragrances, oils

Olive LD “The power of nature with a silicon touch!” on Tuesday April 14,

and other actives.

2015 at 17:20 in Theatre 2; “GlucoTain® surfactants – a new

Personal Care formulators can select from four GlucoTain products to

mild & sustainable sensory dimension” on Wednesday April 15,

achieve customized and appealing sensories and features for different

2015 at 14:20 in Theatre 1.

end-applications and skin types. For example, caring facial cleansers and

Visit Clariant at in-cosmetics 2015, Barcelona, Hall A7 Booth 7C50 from

baby shampoos offer a moisturizing after feel with rich and creamy foam,

April 14-16, 2015.

revitalising shower products offer Beauty & Fashion World | Mega Edition 2015 |23

s k i n | c a r e

COMBINED BENEFITS: THE USE OF CARBON DIOXIDE AND OXYGEN IN AESTHETICS

T

he use of Carbon Dioxide and Oxygen to achieve skin rejuvenation is a tale of two methodologies that work very successfully individually, but add another dimension when combined. This article describes uses of carboxytherapy and oxygen in skin rejuvenation and how the therapies can be combined to enhance results.

Carboxytherapy Carboxytherapy is defined as the use of medical carbon dioxide (CO2) administered with intradermal and subcutaneous inoculations by medical professionals, typically using a device connected to a cylinder of medical CO2 which enables the gas to be supplied in a controlled way,

and programmable according to the resistance encountered in the patients’ tissues.

The first effects following CO2 injection is a strong vasodilatation, a blood flow increase and a higher pO2 in the treated area. The Bohr effect describes the tendency of haemoglobin to have less affinity for oxygen when the blood concentration of CO2 is increased.1 This lower affinity leads the haemoglobin to better release the oxygen in superficial tissues and muscles.

increasing the blood flow to the treated area. This also effectively eliminates the build-up of fluids and toxins between the cells causing lymphatic drainage.

The treatment is safe for all kinds of patients, and for face and body therapies. Carbon Dioxide is nontoxic, does not cause embolisms and is compatible with the human body that produces it constantly and eliminates it through the lungs via the venous system.

Oxygen

The presence of CO2 also promotes collagen remodelling as well as thickening and smoothing the overlying skin. Relating to blood circulation, Carboxytherapy causes active arteriolar vasodilation,

24 |Mega Edition 2015 | Beauty & Fashion World

‘Oxygen Infusion’ is a technique where oxygen with a purity of between 94-98% is ejected onto the skin through proprietary hand pieces fitted with shaped ‘oxygen

caps’ at a pressure two or three times higher than normal atmospheric pressure.

Fick’s first law of diffusion, modified

by Higuchi3, states that the capacity to carry a substance through the epidermis is directly proportional to the solubility and the ability of the applied substance to diffuse. The cutaneous barrier function resides in the corneal layer.

During the infusion process, the oxygen, when it comes into contact with the skin, has a latent period in which the gas reaches a state of balance with the skin. Once the point of balance is reached, a constant flow of penetration begins, the scale of which is proportional to the concentration and to the

s k i n | c a r e

pressure of the gas.

This methodology enables the gas to pass transcutaneously. This occurs to a small extent through glandular annexes (pilosebaceous apparatus and eccrine glands) and through intercellular and/or transcellular paths.

The therapeutic action of Oxygen Infusion is characterized by the angiogenetic properties typical of oxygen. It is also believed that Oxygen Infusion influences the longterm regulation of tissue ematic flux, delivering an increase in the entity of the vascular bed of tissue microcirculation, causing a true angiogenesis.

Oxygen Infusion acts on the three primary components of the connective dermal tissue, keeping up an adequate production for quantity and quality of glycosaminoglycans (hyaluronic acid), elastic and collagen fibres.

When infused, Oxygen can be

effective in the treatment of P.E.F.S. (Fibro Sclerotic Edematous Panniculitis), wrinkles, stretch marks, lax skin, localized adiposity and dyschromia.4 Combined Therapies Gas Contouring is a technique consisting of localized injections of carbon dioxide followed by localized infusions of pure oxygen pressurized at more than two atmospheres. Compared with Carboxytherapy, a therapy that has been in use since the thirties, this new technique has shown considerable benefits.

To evaluate the clinical action of the two when used together, a clinical study5 was conducted using sixty Caucasian female patients aged between 21 and 56 years of age. Of the sixty participants, 20 were treated solely with oxygen infusion, 20 with carbon dioxide and 20 with a combination of oxygen and carbon dioxide.

The areas that underwent treatment were the ‘saddle bags’ and the abdomen. All the patients were evaluated clinically and particular attention was paid to the measurements, in centimetres, of the abdomen and thighs and to the measurement of skin elasticity and hydration. There were 12 sessions in the treatment and patients’ levels were recorded at the beginning, at the sixth session and at the twelfth.

With Oxygen Infusion, the result was an improvement of 35.3% in skin elasticity and 19.9% in skin hydration.

observed. There was also a clear reduction of localized fat deposits on the abdomen and thighs of the third category of patients.

A further study6 was undertaken to investigate the effects of Carboxytherapy and Oxygen Infusion when used together for Fibro Sclerotic Edematous Panniculitis treatment. Improvements in skin texture in terms of grain, lines and depth of wrinkles and an effective lipolytic action in specific areas were noted.

With Carboxytherapy, an improvement of 41.8% in skin elasticity and 15.6% in skin hydration was seen.

With the combined action of Oxygen Infusion and Carboxytherapy, an improvement of 53.6% in skin elasticity and 27.9% in skin hydration was Beauty & Fashion World | Mega Edition 2015 |25

PCHI 2015’S CONFERENCES TO DISCUSS

Cosmetics Rules and Regulations, Packaging & more

S

inopharm Exhibitions (RSE) announces a series of knowledge-exchange activities,specially organized for the eighth edition of the Personal Care & Homecare Ingredients (PCHi) 2015 trade event. Come 12 to 14 March 2015 at Guangzhou Poly World Trade Centre, PCHi, the largest cosmetics ingredients sourcing platform in China, will open its doors to an international audience of solutions providers and industry professionals.

Discussing the various learning initiatives available at the show, Elynn Xu, Project Manager at RSE, shared, “As the first trade event for the cosmetics and personal care industry every calendar year, PCHi strives to facilitate the exchange of valuable industrial knowledge to help manufacturers as they gear up business operations for the year ahead. For PCHi 2015, we have worked hard to plan a robust educational program filled with exciting conference topics, engaging new technology sessions

(NTS), and a refreshing Exchange@PCHi segment.”

The PCHi 2015 Conference Program is in its final stages of confirmation, and will cover the broad conference categories of Rules and Regulations, Packaging, Product & Technology, and Marketing Trends. Co-organized

by Beijing Daily Chemical Association and the Japan-China Cosmetics Exchange Association, Botanical Whitening in Asia is one of the main highlights within the Product & Technology conference track. With recent industrial buzz surrounding hair care, it is no surprise that Hair Care is the other star attraction within the Product & Technology segment.

Also co-coordinated by the two associations, this conference track will cover scalp care, silicone-free and sulfate-free ingredients, and alternative technologies for a healthy scalp.

Exchange@PCHi is the specialized, free-to-attend, international business-networking platform that aims to foster trading opportunities

26|Mega Edition 2015 | Beauty & Fashion World

between PCHi exhibitors, visiting buyers, suppliers, and distributors.

An exclusive avenue for exhibitors to connect directly with their target audience, Exchange@PCHi is the spotlight for facilitating international commerce activities between global and domestic cosmetics and personal care product manufacturers and distributors.

Exchange@PCHi 2015 will see the following companies highlighting their best and most innovative products: Brenntag (Shanghai) Chemical Trading Co., Ltd. Guangzhou Limedia Fine Chemical Co., Ltd. Merck Chemicals (Shanghai) Co., Ltd. Shanghai Zhongshi Sci & Tech Development Co., Ltd. Symrise Shanghai Ltd. A perennial crowd favorite, the New Technology Session (NTS) offers exhibitors a public platform to share ground-breaking technologies

behind some of the industry’s latest global launches.

It provides exhibitors and attendees alike with the opportunity to learn about industry innovations in a freeto-attend, open-concept presentation, conveniently located in the heart of the exhibition hall.

With only 24 stipulated timeslots, the well-received segment has nearly reached its capacity, and will include a healthy mix of international and domestic exhibitors.

“In addition, the New Product Showcase will return to PCHi next year,” Xu revealed. “Having gathered favorable feedback from the audience, we have expanded this area, and the next showcase will feature up to 30 new products.

It has been a positive experience firming up the agenda for PCHi’s onsite learning initiatives, and we believe that these activities will add value to visitors’ experience at PCHi.”

s k i n | c a r e

HANDHELD DEVICE LAUNCHED FOR TREATMENT OF SKIN Schick Medical has released a handheld device used to treat various skin conditions.

The device, Sqoom clinical, is used in conjunction with a range of gels which Schick claim aid skin issues such as psoriasis, rosacea, neurodermatitis and acne.

The device is said to work by using a magnetic field and ultrasound combination alongside restorative gels that are gently massaged into the skin via one million vibrations per second. The company claim that through the vibrations, gel penetrates the upper skin layers and travels through to the dermis. “The ingredients of the gel can be introduced into the deeper layers of the skin where they are needed.

Ordinary crèmes and gels applied to the skin-surface cannot penetrate into the deeper layers and are therefore very limited in their effects,� said Dr Helmut Christ, an internal medicine specialist who pioneered the Sqoom clinical developing process.

According to Schick Medical, the energy created by the ultrasound and cosmetic waves causes the particles of skin to vibrate and rotate within the tissue at a far greater level, resulting in increased cell circulation. With three different programme levels, the device has been developed to treat various skin types, such as gentle treatment of sensitive skin. Schick also claim the device can treat the pain of fractures to the tibia, distal radius and long tubular bones.

28 |Mega Edition 2015 | Beauty & Fashion World

c o s m o | n e w s

India's cosmetics industry may treble by 2020

I

ndia's retail beauty and cosmetics industry, currently estimated at $950

million, is likely to almost treble to $2.68 billion by 2020, experts said.

Annual growth in the Indian beauty and cosmetics markets is estimated to remain in the range of 15-20 percent in the coming years, twice as fast as that of the US and European markets.

Awareness in India of the latest global beauty trends and the numbers are prompting more international players to set up shop and increase their presence in India.

"India's cosmetics market is reportedly growing at 15-20 percent annually, twice as fast as that of the US and European markets. Demand for skin whitening products by men as well as women, is driving the trend but other beauty products are not far behind," she said in a statement.

Over the last five years, cosmetics products have seen a growth of 60 percent. Skin care cosmetics have experienced a relatively slower growth and products such as anti-wrinkle creams, cleansers and toners are not as popular as facial creams, moisturisers and fairness creams in this genre.

Companies like Pond's and Fair & Lovely top the list in this segment.

The number of salons have also gone up. Its growth rate is 35 percent.

Cosmetic treatments are also growing at the rate of 5 percent. The hair and beauty industry is seeing a per capita annual spend of $1.2 which is expected to grow to $ 6.2 by 2015. The spa and body treatment segment is estimated to grow approximately $772 million over the next five to eight years.

"Driven by growing consumption in rural and semi-urban areas, the fastmoving consumer goods (FMCG) market is set to double from $14.7 billion in 2008-09 to $30 billion in 2014 in order to become the fourth largest sector in the economy with a market size in excess of $14.7 billion," Manoj Mehta, chairman, IBM 2014, said.

According to a study titled "Prospects in the FMCG sector," recently made public by the Associated Chambers of Commerce and Industry of India, FMCG sector will witness more than 50 percent growth in rural and semiurban India by 2014.

30 |Mega Edition 2015 | Beauty & Fashion World

c o s m o | n e w s

Beauty & Fashion World | Mega Edition 2015 |31

c o s m o | n e w s

GLUTEN FREE LIP beauty products by BODYOGRAPHY

B

odyography is a boutique professional makeup line from the USA. Infused with skincare benefits such as fruit and plant derived vitamins and antioxidants, Bodyography is more than just your traditional makeup line. Along with top of the line formulations, Bodyography also offers Vegan, Gluten & Paraben Free products.

Of all the health fads that have been and gone, there is definitely something different about Gluten Free. Being relatively new, the public awareness for gluten free is still not vast – people may know of gluten free, but how much they know about it is probably minimal. So what is it and why should we pay attention?

Gluten is a protein that is found in all wheat products and various other inedible items (such as makeup) as it is commonly used as a filler to thicken consistencies. The problem is, the version of wheat we consume today is a product of genetic research, containing more gluten than older varieties of the same wheat that our ancestors consumed generations ago. There are a number of people these days who are reportedly gluten intolerant or gluten sensitive, and the presence of gluten in their diet, and in the products they use on their skin, can be the cause of discomfort, irritation and unpleasant reactions.

Vitamin E resulting in an ultraluscious, head turning lip colour.

Long wear and extremely moisturising, you’ve never seen anything like it before!

MRP1275 Gluten Free Lip Gloss - moisturising, non-sticky and comfortable to wear, this gloss looks as good as it feels and stays shiny for hours! This formula also includes Vitamin A and Aloe Vera extracts that replenish and hydrate for a super-pretty pout!

MRP975 Gluten Free Lipstick - long lasting and super-pigmented this formula contains Vitamins C & E, to help protect the lips from signs of aging.

Created from an Aloe Vera base, they have a creamy luscious texture that doesn’t feather or bleed.

MRP975 The colour and quality of Bodyography is clear-cut, but what really makes this brand shine is the way the makeup feels on the skin – the wonderful, weightless effect of Bodyography makeup is totally incomparable. Put your skin on the gluten-free diet and see the difference it makes, it's every beauty girl's way to be health-conscious!

So now that we’ve cleared up what gluten is and why it is potentially harmful to us, we can understand why ‘Gluten Free’ has become so popular.

Bodyography’s Gluten Free range includes: Gluten Free Electric Lip Slides – a hybrid of lipstick, gloss and stain infused with natural butters and Beauty & Fashion World | Mega Edition 2015 |33

Our happy flower collection upcoming spring-/ summer 2015 is becoming bloomy-fresh! Colour combinations mirror the awakening attitude to life which one can feel with the first mild sunrays coming out. Simple, but bold colours of the nature will be discovered new. A cool shade of blue, fresh lemon-yellow, bright orange, soothing peach – nude or gaudy shades of pink and red. Are you keen for sun and fun? Show your colours and spread summer mood! Contact: Tel. +49 (0) 6051-92260, www.akzent-direct-gmbh.com

product|launch

Shape up with ancient Ayurvedic secrets from Iraya

T

he power of Ayurveda and its secret recipes for attaining holistic beauty are time-tested and passed down through the ages.

Tapping into this ancient Ayurvedic wisdom, Iraya brings to you its wonderful benefits that complement the lifestyle requirements of the modern woman. The ultimate anticellulite line from Iraya does just that, as its unique formulation promises to fight cellulite, and define your silhouette.

The breakthrough anti cellulite range from Iraya delivers you the perfectly toned and smooth body. It contains the beneficial Ayurvedic herb Gotu Kula that has been used by Ayurvedic healers since centuries for mending connective tissue, thereby combating cellulite. With a blend of centella asiatica, myrobalans and natural herbs that have deep penetrating properties, these anticellulite formulations get rapidly absorbed by the skin.

The all natural Cellulite Detox Gel from Iraya breaks up fatty deposits that cause cellulite and water retention, besides eliminating toxins, excess sebum, and increasing blood flow. Iraya’s Firming and

Toning Cream containing gotukola, kankushta and haritaki, is rich in antioxidants, excellent for preventing wrinkles, reducing sagging and stretch marks. The well-researched Cellulite Detox Oil and Cellulite Detox Balm guard against cellulite, adiposities and ‘orange dimpled skin’.

Rejoice, for Iraya offers you the perfect remedy to get rid of that unsightly sponginess and unevenness!

Cellulite Detox Gel 200 gm Rs.795 eliminate toxins & breaks up fatty deposits & helps water retention For all skin Types • Gotu Kola,Kankushta,Haritaki Firming & Toning Cream 200 gm Rs.795 Increases blood flow, reduces sagging & stretch marks.

For all skin Types • Gotu Kola,Kankushta,Haritaki Haritkyadi Taila (Cellulite Detox Oil) 100 ml Rs.795 Breaks down fatty deposits under the skin that cause unsightly sponginess and unevenness. Guards against

cellulite, adiposities and ‘orange dimpled skin’.

Haritkyadi Balm (Cellulite Detox Balm) 50 gm Rs.425 Breaks down fatty deposits under the skin that cause unsightly sponginess and unevenness. Guards against cellulite, adiposities and ‘orange dimpled skin’.

Available at: www.iraya.in Available at Oxford Bookstore, Religare, Amazon.in, Jabong.com, Mygreenkart.com, Joybynature.com, Purplle.com, and various retail locations across India.

About Iraya The Iraya brand of beauty and wellness products was launched in 2006 by Sadatan Pure Ayurveda Pvt. Ltd. Sadatan has been manufacturing and exporting beauty and wellness products for over 20 years in highly evolved beauty markets like France, Italy, Russia and the US. Founded by Rahul Kale, Iraya is the culmination of ancient Indian knowledge and advanced international expertise- perfect synergies for the modern day consumer. At present, IRAYA has become the favorite beauty and wellness brand for leading Hotel and Spas groups in India and international markets. IRAYA Spa products are popular for administering therapies in the Spa and also for retail through exclusive and well-known Spas across the world.

For more details, log on to www.iraya.in or mail us at info@iraya.in

Beauty & Fashion World | Mega Edition 2015 |35

c o s m o | n e w s

UNITED COSMECEUTICALS LAUNCHES EVENSWISS Swiss cosmetics firm United Cosmeceuticals has announced the launch of new product line, EVENSWISS. The products included contain the patented active ingredient Dermatopoietin – a full equivalent of the human epidermal cytokine interleukin-1 alpha, the natural polypeptide that controls the homeostasis of skin. United Cosmeceuticals claims that dermatopoietin affects deep skin structures without penetration. There are ten products in the range which aim to treat ageing of the face, décolleté, body and hair, with a serum and shampoo designed to reduce hair shedding and repair hair damage.

Nine of the products are for home use, with one advanced formula – the Regenerative Plasma – for professional use. According to the company, this product helps skin to recover after cosmetic treatments, and supports regeneration.

JUVEA AESTHETICS LAUNCHES TRAINING ACADEMY Juvea Aesthetics clinic, run by plastic surgeon Dr Faizeen Zavahir, will launch a new training course, Medical Aesthetic Training Academy (MATA), in March 2015.

The Royal College of Surgeons has granted MATA permission to use cadavers for practical training.

The training courses will cover all abilities, from basic to MSc level.

36 |Mega Edition 2015 | Beauty & Fashion World

COSMETIC SURGERY ‘AS SAFE’ FOR OLDER PATIENTS AS YOUNGER PATIENTS A study by the American Society of Plastic Surgeons has found that older men and women who choose to undergo cosmetic procedures have no more complications than younger patients.

Presented at the October Plastic Surgery The Meeting, Chicago, the research found, through an extensive review of information from May 2008 to May 2013 from the CosmetAssure database, that the elderly patients had a complication rate of 1.94% while the younger patients’ complication rate averaged at 1.84%.

Considering the greater-than-average presence of health-related indicators among older patients, the similar complication rate was unexpected, especially as the results showed a higher Body Mass Index (25.4% to 24.2%) and increased incidence of diabetes (5.7% to 1.6%) among the elderly patients.

Dr Maksym Yezhelyev, from the Department of Plastic Surgery at Vanderbilt University, Nashville, said, “I believe that results of our study will help plastic surgeons educate elderly patients about safety of cosmetic procedures they may considering. The study also underlines the importance of the direct discussion of potential risks and benefits of planned cosmetic procedure between a patient and a plastic surgeon.”

“I am convinced that we will continue to witness increasing demand for cosmetic procedures among the elderly. Careful selection of surgical candidates by plastic surgeons should result in better aesthetic outcomes, more satisfied patients and thus would benefit the entire field of plastic surgery,” he added.

c o s m o | n e w s

NEW HAIR REMOVAL LASER CLAIMS TO TREAT THE WHOLE BACK IN UNDER FOUR MINUTES Asclepion Lasers has released a new triple wavelength laser, which claims to have the world’s largest spot size. The NeXT PRO has increased power from 800 Watts to 2400 Watts and two new handpieces; the XL handpiece and a new 755nm Alexandrite diode, which adds an extra wavelength to the existing 810nm and 940nm.

With a spot size of 34mm x 23mm (9.1cm²), Asclepion claim the laser is able to treat a full back of hair in under four minutes. As well as a decreased hair removal time, the laser caters for all skin types, suitable for vascular, acne, and skin rejuvenation treatments. The SMOOTHPULSE mode claims to offer a pain-free experience, offering a 12- shot-per-second repetition rate.

Nick Fitrzyk from Carleton Medical Ltd, the UK distributor for Asclepion, said, “The new NeXT PRO offers an unrivalled specification compared to other hair removal systems with 810nm, 755nm and 940nm in one upgradeable platform. Asclepion continue to develop the highest spec lasers on the market with the lowest running costs, the longest warranties and Germanbuild quality.” The device is available in the UK now.

LEO PHARMA ANNOUNCES PROMISING RESULTS FOR TOPICAL PSORIASIS TREATMENT Danish pharmaceuticals firm LEO Pharma has released the preliminary findings from its study into the efficacy of its Daivobet gel for the topical treatment of psoriasis. The company stated that use of the product resulted in significant improvement in disease severity and patient preference.

1,795 European patients who had mild to severe psoriasis took part in the study. In all cases the psoriasis had not responded sufficiently to previous topical treatment. After eight weeks of treatment with the calcipotriol/ betamethason dipropionate, 36.5% of patients were described as “clear” or “nearly clear” of psoriasis symptoms.

Lead investigator Dr Kristian Reich said, “In this blinded interim analysis, the betamethasone/calcipotriol gel shows an excellent efficacy and safety profile.”Preliminary results were published in the Journal of the European Academy of Dermatology Venereology.

SKIN ANALYSIS SYSTEM LAUNCHED BY OBSERV UK Observ UK has launched a new skin diagnostic machine, the Observ 520 Skin Analysis System.

The Observ 520 system uses six different skin analysis modes – Daylight, True UV, Woods Light, Cross Polarised, Parallel Polarised and Complexion Analysis – to diagnose skin conditions and assess the severity of various age-related skin concerns, such as wrinkles, hyperpigmentation, porphyrins, enlarged pores, sun damage and excess keritinisation.

The machine then produces a detailed analysis report, which the practitioner can then use to create a personalised facial rejuvenation programme, as well as providing the option of sending a copy of the report directly to the patient.

The Observ 520 app is also available for use in conjunction with the skin analysis system, allowing practitioners to monitor their patients' progress using an iPad. In automatic mode, the system sequentially acquires the images for a complete skin analysis session and stores them on the iPad for later retrieval.

Beauty & Fashion World | Mega Edition 2015 |37

c o s m o | n e w s

NEW BODY CONTOURING DEVICE LAUNCHED Cryosthetics has launched a new device, the CryoContura+, which combines cryolipolysis and laser lipolysis for body contouring.

The aim of the new machine is to soften the target fat with laser lipolysis prior to freezing it with cryolipolysis, in order to achieve better and faster results.

The company claims that one CryoContura+ treatment will remove about 25% of fat in the treatment area. The treatment can be repeated every eight weeks until the desired result is achieved.

The CryoContura+ machine has two heads, meaning that two areas can be treated at once, which Cryosthetics claims provides maximum return on investment. Cryosthetics managing director Tracey Loughrey said, “CryoContura+ technology is safe, efficient, non invasive, easily repeatable and unlike other machines, quick and good value for money. Following the purchase of a CryoContura+ machine we provide full training, combining theory and practical sessions. Only once this is completed will the clinician receive a certificate of competence and a marketing support package.”

LONG-TERM BOTOX PATIENTS PERCEIVE THEMSELVES AS YOUNGER THAN THEIR AGE According to a study presented at the 2014 American Society for Dermatologic Study Annual Meeting, patients receiving continuous Botox treatment over the course of several years perceived themselves to look younger than their actual age.

Alistair Carruthers, Fellow of the Royal College of Physicians of Canada (FRCPC) presented the results of the study, which assessed 194 patients, aged 18 and above, with at least five years history of continuous treatment.Carruthers and his team reviewed patient records of Botox treatments from 1999 to 2012, evaluating facial areas treated, dosage per area, number of treatments performed, any accompanying aesthetic treatments and any adverse events associated with the Botox treatment.The mean age at first injection was 46.3 years, and data was collected from 5,112 treatment sessions with an average of two or more treatments annually, over a mean of 9.1 years.

The researchers found that the longer patients were injected, the younger they perceived themselves to be.

They also found that although dosing for glabellar lines and crows' feet remained stable over the period covered, dosing for forehead lines had decreased since 1999.

LIFESTYLE AESTHETICS CELEBRATES 10-YEAR ANNIVERSARY Lifestyle Aesthetics, the UK distributor for TeoSyal dermal fillers and cosmeceuticals, LA Science hair products and Jessners Peels, are celebrating their tenth anniversary working within the aesthetics industry.

Founded in 2004 by Sandra Fishlock and Sue Wales, both health industry professionals, the company was launched with the intention of providing safe and effective anti-ageing solutions for customers with busy lifestyles.

The pair said, “The pursuit of this fundamental goal has been, and continues to be, the main focus of Lifestyle Aesthetics’ drive, as we strive to earn the trust of our partners and customers. Ten years on and Lifestyle Aesthetics has had more success than forecasted, winning many awards for our innovative, high quality product portfolio. Sourcing products that truly make a difference in people’s lives, Lifestyle Aesthetics continues to impress, influence and innovate the world of beauty.”

38 |Mega Edition 2015 | Beauty & Fashion World

Yverum HYALURON anti-aging serum A highly concentrated serum with beauty effect  Only consists of 4 ingredients, very clean and highly effective  An innovative complex ectoin increases the skin’s own protection  The crystal-clear serum contains two kinds of effective hyaluronic acid:  The low-molecular hyaluronic acid actively moisturises your skin  The high-molecular hyaluronic acid protects your skin against dehydration  Due to the immediate smoothing effect your skin feels firm and healthy  Free from synthetic perfumes and preservatives, colours, silicones, mineral oils, parabens and PEGs  Our HYALURON anti-aging serum is suitable for all skin types HYALURON anti-aging serum | Directions for use Apply 1-2 drops of the HYALURON anti-aging serum mornings and evenings to face, neck and décolleté, and massage in gently.

Then, after 1-2 minutes, apply your facial cream, optimally our HYALURON creme 24 h.

www.yverum.com Beauty & Fashion World | Mega Edition 2015 |39

product|launch

ELEMENTIS SPECIALTIES OFFERS BENTONEÂŽ

Organoclays Containing Sustainable Palm Oil Derivatives we are taking a definitive stance on sustainability to better support our customers in reaching their sustainability targets," said Luc van Ravenstein, Global Business Unit Director of the Personal Care Business.

Elementis Specialties is one of the leading suppliers of raw materials for the cosmetics industry and uses, among other feedstock, derivatives of palm oil.

In December 2014, the Elementis manufacturing site in Livingston, Scotland, was certified to handle palm oil derivatives via the audited Mass Balance system, whereby a specific volume of sustainable palm oil derivatives enters the supply chain and is traced throughout.

As a member company of RSPO, Elementis Specialties is working to fulfill the vision of making the use of sustainable palm oil and palm oil derivatives the norm.

Elementis Specialties seeks to protect and conserve the rich biodiversity found in tropical palm forests by using palm oil sourced from sustainable palm plantations that are responsible and responsive to the issues of soil degradation, biodiversity, local peoples and land rights.

E

lementis Specialties is now offering personal care industry customers BENTONEÂŽ organoclays that contain palm oil derivatives that have been certified in accordance with the standard of the Roundtable on Sustainable Palm Oil (RSPO).

"Elementis Specialties has discontinued the use of palm oil and palm oil derivatives that do not comply with RSPO in our organoclays. In doing so,

40 |Mega Edition 2015 | Beauty & Fashion World

About Elementis Specialties Elementis Specialties provides high value functional additives to many markets including architectural and industrial coatings, personal care and oilfield drilling. These additives improve the flow characteristics and performance of its customers’ products or production processes. It offers a comprehensive product portfolio that includes rheology modifiers for aqueous and solvent systems, defoamers, colorants, waxes, dispersing and wetting agents, adhesion promoters and surface active additives.

c o s m o | n e w s

RUSSIAN BEAUTY MARKET EXPECTED TO GROW TO EUR 15.6 BILLION BY 2015 Estimated at USD 13,9 billion (EUR 10,75 billion) in 2012, the cosmetics andpersonal care market in Russia ranks 5th in Europe, after France, Germany, the UK and Italy. The market is expected to continue growing, as well as the evolution of consuming habits.

T

he Russian cosmetics and personal care market is gradually recovering from the 2008-2009 recession. The Russian beauty market grew to an estimated USD 13.9 billion (EUR 10.75 billion) in 2012, compared to 13.5 billions (EUR 10.43 billion) in 2011 and is forecasted to reach USD 15.6 billion (EUR 12.06 billion)in 2015.

The country's new economic wealth is associated with rising incomes and increasing consumer expectations. The main segments of the market are perfumed products (23%), skin care products (22.6%), hair care (19.2%) and make-up (15.4%).

NEW RETAIL CHALLENGES In parallel to the development of the market, the distribution was highlyrestructured in Russia. Open markets, with their amounts of goods of questionable origin, which had become emblematic of the post-communist era now account for only a fraction of the overall distribution of perfumes and cosmetics (7.2%). Similarly, direct sales (internet excluded) carried on declining. On the contrary, health and beauty retail chains and grocery retail channels saw continuous consolidation, with the largest retail players increasing their market presence. In October 2012, the number of beauty retail outlets increased by +24.2% (compared to the previous year). The city of Moscow is the leader in specialized retail with some 800 point of sales

and their number is expected to continue growing in the nearest future.

This is accompanied, however, by a significant concentration of retailers.

In the selective distribution, the three major retail networks (L'Etoile, Ile de BeautĂƒÂŠ and Rive Gauche) are dominating the market, in particular in Moscow and Saint Petersburg, and are extending their network nationally.

Besides national retail chains some 25 regional specialized retailers operate in the market. The biggest are Seven days (Voronezh), Novex (Siberia), Podruzhka (Moscow), Alpari (Tatarstan).

In parallel, the "Drogerie" format has been developing actively. In October 2012, the number of "drogeries" increased by +25% (compared to the previous year).

Among the biggest market players are Magnit Kosmetik, Podruzhka, Ol!Good, Yuzhny Dvor, etc. This retail format is expected to be one of the most dynamic over the next years.

CONSUMER TRENDS As their familiarity with cosmetic products is increasing, Russian consumers are becoming increasingly sophisticated in their product choices and tend to spend money more rationally. The marketing strategies of specialized retail chains, based on discounts, have also simulated changes in consumption

42 |Mega Edition 2015 | Beauty & Fashion World

patterns. This trend, which is forecasted to continue, is prompting retailers and manufacturers to explore new ways to communicate with their targets.

b e a u t y | l i v e

Beauty Basics: How to Apply False Lashes

H

ave you ever spent hours in front of the mirror trying to apply fake eyelashes, only to end up with them sticking out at strange angles, or—worse—fall off completely after a few hours?

Because falsies are tricky to master, we tapped Los Angeles–based makeup artist Gia Brascia to show us her tried-and-true application (and removal) tips.

1: Before you do anything else, measure the length of the lash to make sure it fits your eye shape. If the strip needs to be cut to fit, snip the outer edge completely off with small nail scissors. This will avoid drooping at the corner (meaning: no more lashes poking your eyeball).

2: Take both edges of the lash and bend inward to create a “C” shape, and hold for a couple of seconds.

That’s the best way to take out the

straightness and ensure it molds to our curved eye shape and stays put without the corners lifting up. Just this alone will make the rest of the process effortless.

3: Apply a high-quality glue such as DUO Eyelash Adhesive for lasting results (Brascia suggests avoiding the glue that comes with your lashes). If you have a steady hand, you can squeeze straight from the tube onto the strip. Tend to get shaky? An easy trick: put glue on the reverse (handle) end of a tweezer and glide it across the strip, as pictured. Be generous at both the inner and outer corners so the glue won’t unstick when you blink.

4: Wait ten seconds or so for the glue to become more tactile and sticky (you can also blow on the glue or wave it gently in the air) before placing the lash. This is the

best way to keep the strip from slipping around while you’re trying to line it up properly.

5: Aim for the base of your natural lash line, right on top of your real lashes, not touching the eyelid at all.

The glue dries clear, so don’t worry if a little gets on your skin.

6: Once you’ve placed both lashes, you can do your mascara; this will help integrate the natural lashes with the false ones.

Removal Tips: Always remove false lashes before taking off rest of your eye makeup. First pre-soften the glue with a cotton swab that’s been soaked in an oily makeup remover, like rms beauty Raw Coconut Cream.

Dab the swab along the lash line to loosen the glue and break down its stickiness. With your eye open, take hold of the lash at tip of the outer corner. Then close your eyes and very slowly peel the strip away from your real lash, working from outer to inner corner—toward the nose.

7: If you see a gap showing on the eyelid between your real lashes and falsies, don’t worry! You don’t have to pull it off and start again, says Brascia. Just fill in the gap, using a matte black eye shadow as a liner to hide it (we used Inglot Cosmetics Freedom System Eyeshadow in 391). This step will also help the glue dry more quickly.

Beauty & Fashion World | Mega Edition 2015 |43

h o m e | t i p s

HOW TO TAKE CARE OF LIPS

D

uring summers and winters there is need to take extra care of lips to prevent it from becoming dry and chapped. We have recommended some helpful lip care products and natural home remedies that will always keep your lips beautiful. Taking care of lips means cleaning, moisturizing and applying chemical free products for lips. These tips will help both men and women to make their lips look soft and attractive.

Protect lips from hot and cold weather Apply lip balms and moisturizing creams that contain sun protection to prevent your lips for becoming dark and dry. Like our normal skin our lip skin does not have protection and hence special care is required. Both hot and cold temperatures can make lips dry and cracked. Hence use products that help to lock moisture to your lips and keep it soft.

Use good lip products Use good quality lipsticks, moisturizers and scrubs which are free from harmful chemicals. Use products containing natural extracts for making

your lips soft and keeping it nourished. Its better to spend a little more and buy good products instead of using chemical product.

This will keep your lips healthy and problem free.

helps to keep dry lip away. Since skin of lip is very sensitive to high or low temperatures your lips needs an extra care and hence they should always be covered with moisturizer.

Massage your lips

Deep clean your lips once a week It is necessary to exfoliate lips in order to remove dead cells and pollutants from lips. Get a nice scrub which is chemical free and contains useful extracts of fruits and other natural items for deep cleaning of lips. This helps to get rid of impurities and lighter the dark tone of our lips. One can also use a tooth brush or sugar scrub for cleaning lips. These ways are not as effective as scrubs but saves little money.

Exfoliate once a week to get clean, clear and beautiful lips.

Moisturize Lips During extreme cold and hot weathers our lips need an extra care for staying moisturized. Hence apply moisturizer to lips two times a day during such weather condition.

Nivea is good moisturizers that contain vitamin E and extracts of natural oils to keep our lips moist.

Also petroleum jelly like vaseline

44 |Mega Edition 2015 | Beauty & Fashion World

Massage your lips daily to increase the circulation of blood to your lips.

Take an ice-cube and rub it slowly to lips. This will increase supply of blood to lips and make them clear and look red.

Massages are great form of exercise that will make your lips muscles fresh and relaxed.

Eat lip-friendly foods Fruits, vegetables and healthy foods that provides vitamins and minerals and keeps lip nourished are all lipsfriendly food. Spicy and salty food cause inflammation and damage our lip skin. Avoid taking hot coffee, tea and soup. As our lip skin is sensitive hot temperature can prove harmful.

Drink plenty of water almost 8 glass everyday to prevent dehydration in body and keep your lip moisturized.

Water will help to keep your hair, skin of lips soft and smooth.

Take care of lips naturally Use lemon juice to clean your lips.

Acids present in lemon deeply cleans lips removing the dead cells and dirt and making it look fair. Take juice of lemon and rub it to lips for 5 minutes. Wash it with warm water and you will notice that your lips have become clean and clear.

Apply honey for moisturizing lips and keeping it soft. Honey contains properties and enzymes that helps our lip skin to absorb moisture making it smooth and soft. Cover your lips with honey for 15 minutes daily. Repeating this process everyday will prevent your lips from becoming dry and chapped.

Add rose petals to milk cream for keeping your lip fresh and nourished. Vitamins, minerals and moisture keeps our lips healthy.

Aloe vera gel is also a simple but effective way for keeping lips healthy. This gel has anti oxidants that takes proper care of lips. Apply this gel to lips for 15 minutes and then wash it using warm water.

c o s m o | n e w s

Indian E-commerce Market to Hit $15 Billion in 2 Years: New Delhi: Increasing Internet penetration and growing preference for shopping online will drive the E-commerce market in India to $15 billion by 2016 with a whopping 100 million people going online to shop, tech giant Google said today.

Compared to 8 million in 2012, about 35 million people are now buying everything from apparel to electronics to cosmetics and furniture from online stores.

This number is expected to grow almost three times to 100 million in the next two years.

India is estimated to have 302 million Internet users by December 2014, overtaking the US as the world's second largest online user-base.

"The online shopper base will grow 3X by 2016 and over 50 million new buyers will come from tier I and II cities. The confidence to shop online is on the rise as 71 per cent non-buyers (respondents) from tier I and II cities said they plan to shop online in the next 12 months," Google India managing director Rajan Anandan told reporters.

India's e-tailing market is at an inflection point and will see rapid growth to become a $15 billion market by 2016, he added.

NATURAL BEAUTY

According to analysts, the e-commerce market in India is currently estimated to be worth about $3 billion.

Of the 100 million online shoppers, about 40 million are expected to be women. Already, women buyers in tier I cities are driving growth, outspending men by 2X. They are shopping across categories like apparel, beauty and skincare, home furnishing, baby products and jewellery.

Also, over two-thirds respondents highlighted that they preferred shopping online for convenience and variety along with discounts.

The research was conducted by Forrester Consulting across 6,859 respondents. Over 60 per cent respondents said buying online was directly correlated with social status.

Tips!

Beat dandruff with aloe vera gel

During the winter months, it is quite common for flaky dandruff to appear on your scalp. This can be quite embarrassing especially when it falls on your top. Instead of slyly dusting it off when no one’s looking, why not get rid of it once and for all! A natural way to fight dandruff is to use a pack made of aloe vera gel.

The gel has antiviral and antibacterial properties which kill micro-organisms which lead to infection and dandruff in the scalp and also prevent your hair follicles from clogging with dirt and oil. Due to this action, your dandruff is not just reduced but you also ward it off from occurring again on your scalp. Here’s how you can make this pack.

Steps: -Take an aloe leaf and cut it open to scoop out the gel.

-Take out about 5 tablespoons of aloe vera gel.

-Now massage it on your scalp.

-Let it stay on at least for 30-45 minutes.

-Now wash your hair with a mild shampoo.

-Repeat this every once or twice in a week to see results.

Aloe vera gel is very soothing in nature and suits all types of hair. It does not cause any allergies so you can safely use it without any worry. Here are some more anti-dandruff packs.

46 |Mega Edition 2015 | Beauty & Fashion World

indian|ayurveda

Hair Care with Ayurveda

H

air is an important part of the body which apart from functioning to serve many bodily functions is an essential component to enhance an individual’s beauty quotient. Who does not want strong, thick and beautiful hairs ? But having healthy and attractive hairs also require some good care towards it as hairs are vulnerable to many a problems like hair fall, premature graying and dandruff etc.

Ayurveda is an ancient form of medical science which supports a holistic view of wellness. It targets to balance the energy components of the body to treat a problem which is not the conventional form of treatment. It has gained high popularity throughout the world for its natural and effective ways of treatment. Following are the recommendations made by Ayurveda for taking proper care of hair.

Proper Nutrition in Diet A balanced diet with a variety of nutrients is as important for hairs as it is for any other part of the body.

Some of the food items that you should include in your diet are coconuts, raw and green leafy vegetables, dairy products like milk and yogurt, sprouted beans, whole grain and nuts etc. Use the spices and herbs that help the body in

digesting the food like coriander, turmeric, black pepper etc. Keep distance from bad habits and intakes like tobacco, nicotine and alcoholic drinks.

yogic exercise and meditation etc. herbs like Ashwagandha and brahmi are helpful to fight stress also.

Maintain Cleanliness of Hair and Scalp

Ayurvedic medicines aim towards balancing the doshas in the body which are believed to be the root cause of the problems. Pitta dosha is generally related to the hair problems, so have 'amalaki' which acts as a pitta pacifying agent.

Bhingaraj is a famous herbal Ayurvedic medicine that is known to balance Pitta dosha and promote growth of healthy hair. Apart from this brahmi also have qualities to prevent hair fall and hair graying problems.

There are certain toxic substances that hamper the supply of nutrients to the hair roots and thus lead to various kinds of hair problems.

These toxic substances are generally formed as a byproduct of the digestive system. It is important to cleanse your body once in a while to prevent the accumulation of these toxins. Use the benefits of 'triphala' to cleanse the digestive system.

Proper Sleep Ayurveda suggests going to sleep before 10 pm which is the start of Pitta period. A good amount of sleep is needed for proper functioning of the body that includes good hair too. Lack of sleep may cause weak and un attractive hairs.

Stress Management and Hair Care Continuous emotional and mental form of anxiety or stress may attract several hair diseases like hair fall , premature graying and thinness. Try to get rid of stress by using mild

48 |Mega Edition 2015 | Beauty & Fashion World

Use Ayurvedic Herbal Supplements

Healthy Eating Habits for Strong Healthy Hair Healthy eating habits are very

important for a proper digestion and thus proper absorption of food. A healthy digestive system is directly related with good hair health. Apart from choosing the proper food to eat, it is important to eat the food calmly and with attention. After the food is over, you should not immediately rush to work or sleep, but sit in 'vajrasana' for five minutes at least.

Take Care of the Hair Avoid combing the hair roughly or when the hair is wet. Hairs are more likely to fall when they are wet as the roots will be weak. Let the hair dry and then comb slowly through them to remove any knotted portions and style them carefully. Hair trimming is also advised to avoid the growth of split ends.

s h o w | t a l k

Malu Wilz wins “Golden Mask for Make-up Art” 2015 Top make-up artist Malu Wilz will be honoured with the “Golden Mask for Make-up Art” 2015 at BEAUTY DÜSSELDORF in March. Presented by KRYOLAN Berlin and Messe Düsseldorf as part of BEAUTY DÜSSELDORF’s supporting programme, the award recognises make-up artists for extraordinary creativity, professional competence and commitment to the make-up profession. The award presentation will take place at the Meeting Point in Hall 10 at BEAUTY DÜSSELDORF at 3:30 pm on Saturday, 28 March 2015.

Hailing from Aachen, Malu Wilz is a fixture in the international make-up scene renowned for her professional competence and creativity. Active in numerous countries around the globe, she sets standards in the field of professional cosmetics – especially make-up. Malu Wilz is a recognised expert on camouflage applications and fantasy and theatre make-up.

Malu Wilz has learned her craft from the ground up. After gaining extensive on-the-job experience at a perfume shop and as a hair stylist, working for an internationally successful cosmetics manufacturer and attending numerous make-up classes both in Germany and abroad, she took the plunge into self-employment in 1979. Using her passion for make-up and her artistic skill, she initially shared her deep knowledge in various seminars at leading beauty schools in Germany; soon thereafter, her expertise was in high demand internationally, as well.

A long-held dream came true for Malu Wilz in 1987, when she opened the 1st Schminkschule Aachen, her own make-up training institute. Here she passes on her multifaceted, versatile know-how to interested participants in immersive multi-day seminars. To this day, she personally teaches every single one of her courses, imparting to her students not only the full range of professional make-up techniques but also a sense of fun and enthusiasm for the profession.

Malu Wilz has been active in the beauty industry for over four decades.

She’s been a welcome guest expert at cosmetics trade fairs and shows in Germany and abroad for many years. Her technical knowledge also makes her a valued member of expert juries. In 2008, Malu Wilz received the “A Life of Beauty” award in Düsseldorf, the industry’s highest honour.

The Berlin-based company KRYOLAN and Messe Düsseldorf GmbH have been awarding the Golden Mask for Make-Up Art since 2006.

BEAUTY DÜSSELDORF 2015 runs from Friday to Sunday, 27 to 29 March 2015 and is open every day from 9 am to 6 pm. All visitors must accredit themselves as trade visitors before purchasing their admission tickets.

Visitors can register beforehand at www.beauty.de. For all other information on BEAUTY DÜSSELDORF also go to the website or call the BEAUTY Hotline on +49 (0)211 4560-7602.

Silvia Troska to receive “A Life of Beauty” award at BEAUTY DÜSSELDORF 2015 Silvia Troska, a pioneer of the German nail industry, will receive the 2015 “A Life of Beauty” award. Presented by Messe Düsseldorf at BEAUTY DÜSSELDORF, the prize recognises people who’ve made outstanding contributions to the field of professional cosmetics and who’ve served as a source of inspiration for the industry. The award presentation will take place at the Meeting Point in Hall 10 at 5:00 pm on Friday, 27 March 2015.

Silvia Troska embodies the image of the entrepreneurial pioneer with a unique sense for extraordinary things. Impressed by the idea of artificial nail extensions, she returned from the US to Europe in 1982 and revolutionised the nail design world when she developed the world’s first acid-free gel.

This innovation laid the foundation for her unparalleled career and led to the founding of the alessandro International brand, which has played a major role in defining the beauty industry’s nail, hand and foot segment for over 25 years.

Guided by her philosophy of wanting to offer nothing but the best to the women of the world, she’s been developing innovative, trend-setting products ever since. The focus of her development work isn’t just on optimising product performance but rather on anticipating ever higher customer standards regarding quality, trust and lifestyle. This drive is exactly what leads her to keep generating new and groundbreaking ideas for the industry – over and over again. Thanks to Silvia Troska’s passionate commitment, alessandro International has emerged as one of the leading contemporary nail brands worldwide. In excess of 2,000 nail, hand and foot products reflect the company’s professional competence and innovative strength. More than 30,000 professional nail designers carry Silvia Troska’s visions from Düsseldorf into the world, exciting millions of women in the process. Silvia Troska views her success story rather pragmatically as the natural result of work she takes for granted, because “overnight success comes from hard work during the day”. With that in mind, her biggest wish is simply to continue her accomplishments so that alessandro may always be loved as a trailblazer for game-changing innovations and trend-setting looks.

BEAUTY DÜSSELDORF 2015 runs from Friday to Sunday, 27 to 29 March 2015 and is open every day from 9 am to 6 pm. All visitors must accredit themselves as trade visitors before purchasing their admission tickets.

Visitors can register beforehand at www.beauty.de. For all other information on BEAUTY DÜSSELDORF also go to the website or call the BEAUTY Hotline on +49 (0)211 4560-7602.

Beauty & Fashion World | Mega Edition 2015 |49

h a i r | c a r e

HOW TO DO NATURAL HAIR SPA?

H

air spa is a wonderful way of nourishing your hair and with the popularity of natural hair products, it has become all the more desirable. So how can you hair spa at home. Here's the trick. Check out the procedure of how to do natural hair spa at home: Oiling Massage the scalp nicely with warm olive oil to relax for about 15-20 minutes. Once you are done with oiling, just wrap a towel dipped in warm water around your head. The idea is to provide steam to your hair. Make sure the towel is well squeezed with no dripping water droplets. The steam provided to hair helps in penetrating the oil within the scalp.

conditioner. It would be better to use a herbal hair conditioner than a chemical laden one. Rinse the conditioner well till the excess of slipperiness is gone. To make sure that every hair strand is conditioned, make small sections of hair to apply conditioner.

Applying Hair Mask Now in the last step you would need to apply hair mask for nourishing the hair. There are numerous herbal hair masks available in market these days.

Though, you can make hair masks at home too. Check out some of the hair masks here:

Egg and Oil Hair Mask Make a well beaten mixture of 2 eggs and 6 spoonfuls of coconut oil. Whisk it thoroughly to get a smooth mixture.

Apply this mixture on scalp with the help of fingers. The heat produced by the friction of fingers while massaging would help the oil penetrate deep into the scalp thus, nourishing the hair. Cover the hair after applying it evenly all over the head rinse it off with a herbal shampoo after 20 minutes.

Banana and Milk Hair Mask Mix one mashed banana with one

beaten egg, 2 tablespoons of honey, 3 tablespoons of milk and 5 tablespoons of olive oil. Mix all together thoroughly to get a smooth mixture.

Apply it evenly all over the head and wash it thoroughly with a herbal shampoo after half an hour. What you'll get is a shiny and healthy mane!

Mayonnaise and Honey Hair Mask Take half a cup of mayonnaise and mix it well with two tablespoons of honey.

Use a blender to whip itinto a smooth cream like form. Apply generously all over the head and than wash it off using a mild shampoo. This one is a wonderful hair mask conditioner.

Shampooing The next step in this hair spa procedure is shampooing. It is better if the first step is done at night and the oil is left as it is overnight. Though in case you don't want to keep the oiled hair overnight just shampoo them well with a mild natural shampoo after 2-3 hours.

Try not to rub the scalp with shampoo and make sure you use luke warm water to wash the hair. The hair needs to be rinsed well with lots of water.

Conditioning Next condition the hair with a suitable Beauty & Fashion World | Mega Edition 2015 |51

c o s m o | n e w s

NIVEA to Open its First Manufacturing Plant in India at Sanand, Ahmedabad

products to be Rs 1,200 crore annually. These products, used by beauty salons and parlors and also retailed through them, include styling and colouring products meant for hair, skin and nail.

G

lobal skin care giant Nivea has announced to set up its first ever manufacturing plant in India at Sanand near Ahmedabad, according to PTI. Apart from the manufacturing facility, Nivea India, an affiliate of Germany-based Beiersdorf AG, will also set up its R&D center at the Sanand-based factory, which will focus on innovations for Indian consumers as well as other markets, said Managing Director of Nivea India, Rakshit Hargave, during the ground-breaking ceremony of the factory.

"The GIDC (Gujarat Industrial Development Corporation) alloted us 72,000 sq.mt. of land at Sanand to set up our first manufacturing unit as well as R&D center in India. The plant will be operational by March 31, 2015 with the initial production capacity of more than 50 million units of skin and personal care products," said Hargave.

He, however, did not share the quantum of investment for the plant.

Hargave was accompanied by several top executives of Beiersdorf

AG, including chairman and supervisory board of Beiersdorf AG Reinhard Pollath and executive board member Stefan De Loecker.

On the question why they selected Gujarat for their first plant in India, Loecker said that the state provides favourable environment to grow.

"Gujarat provides an environment to grow. The local authorities, such as GIDC, extended great support and help to realise our dream. Besides, this state has well-established universities, which will help us in hiring skilled manpower," said Loecker.

Nivea hopes to cut their imports from other countries after the plant becomes operational.

"Nivea has been present in the Indian market since 1930s. At present, we import almost 60 per cent of our products. With this facility, our imports will be reduced.

It will also help us in providing more affordable products to Indian consumers," Hargave added. The factory will also include a research &

52 |Mega Edition 2015 | Beauty & Fashion World

development (R&D) center which will focus on innovations especially for Indian consumer needs and and other markets, the company said in a statement later in the day.

Nivea's product range in India includes bathcare, body care, deodrants, face care, men's care and lip care.

Cosmetics firm Revlon will enter into professional products space in India by next year to take on global rivals such as L'Oreal, Schwarzkopf and Wella Professionals.

The company, which is present in India through a joint venture with the Modi group, initially plans to import new products and later may consider manufacturing them in India.

"We are in the process of launching Revlon's professional products by next year. We will compete with companies such as L'Oreal and will introduce full product range," ModiRevlon Chairman and Chief Executive Umesh Modi. The company estimates market for professional

When asked about manufacturing plans of the professional products, Modi said initially the company would import them and later on it might consider manufacturing them in India.

Commenting on the overall sales growth, he said the company is targeting an increase of 30 per cent this year on the back of new items, such as 'Street Wear Color Rich' cosmetics targeted at young women.

"Market is sluggish and we have to bring in new customers. This kind of growth (30 per cent) is only possible if we tap areas which we did not tap earlier," Modi added.

On network expansion, he said Modi-Revlon plans to open 100 standalone Revlon stores in the next three years.

The stores will be primarily located in malls across the country providing the consumers direct and easy access.

At present, there are four standalone Revlon stores in the country.

h e a l t h y | h a i r

Top 10 Foods for Healthy Hair When it comes to healthy hair, it’s not just what you put on your tresses that counts -- it’s what you put in your body, too. If you eat a balanced, varied, protein-rich diet that focuses on the following 10 foods, you'll be giving your hair the TLC it needs and deserves.

1. Salmon Besides being rich in protein and vitamin D (both are key to strong hair) the omega-3 fatty acids found in this tasty cold-water fish are the true superstar.

Your body can't make those fatty acids, which your body needs to grow hair. About 3% of the hair shaft is make up of these fatty acids, Drayer says.

Omega-3s are also found in cell membranes in the skin of your scalp, and in the natural oils that keep your scalp and hair hydrated.

Other options: If salmon doesn't thrill you, you can also get essential fatty acids from fish like herring, sardines, trout, and mackerel, as well as avocado, pumpkin seeds, and walnuts (see below for more wonderful things about walnuts.)

2. Walnuts These are the only type of nut that have a significant amount of omega-3 fatty acids. They're also rich in biotin and vitamin E, which helps protect your cells from DNA damage. Since your hair rarely gets much shielding from the sun, this is especially great, Drayer says. Too little biotin can lead to hair loss. Walnuts also have copper, a mineral that helps keep your natural hair color rich and lustrous.

3. Oysters Oysters are rich in zinc, a lack of which can lead to hair loss (even in your eyelashes), as well as a dry, flaky scalp.

Three ounces has a whopping 493% of your daily value. You can get some zinc through fortified cereals and whole grain breads, but oysters can boast a good level of protein too.

"Remember, hair is about 97% protein," Drayer says. Without enough protein, your body can't replace the hairs that you naturally shed every day and what you do make can be dry,

brittle, or weak.

Other options: Get your fill of zinc with nuts, beef, and eggs.

4. Sweet Potatoes Sweet potatoes are a great source of the antioxidant beta carotene, which your body turns into vitamin A. "Basically, every cell of the body cannot function without enough A," Fishman says. It also helps protect and produce the oils that sustain your scalp, and being low on vitamin A can even leave you with itchy, irksome dandruff.

5. Eggs A great source of protein, eggs are loaded with four key minerals: zinc, selenium, sulfur, and iron. Iron is especially important, because it helps cells carry oxygen to the hair follicles, and too little iron (anemia) is a major cause of hair loss, particularly in women, Draye man, making it a great staple for vegetarian, vegans, and meat eaters.

Other options: Toss other beans such as soybeans (the young ones are called edamame) and kidney beans into your soup or salad.

8. Greek yogurt Cruise the dairy aisle for low-fat options such as Greek yogurt, which is high in hair-friendly protein, vitamin B5 (pantothenic acid -- an ingredient you'll often see on hair care product labels), and vitamin D. Emerging research links vitamin D and hair follicle health, but exactly how that works isn't clear 9. Blueberries Exotic super fruits may come and go but when it comes to vitamin C, "It's hard to top this nutrient superhero," Drayer says. C is critical for circulation to the scalp and supports the tiny blood vessels that feed the follicles.

Too little C in your diet can lead to hair breakage.

Other options: Kiwis, sweet potatoes, tomatoes, and strawberries.

10. Poultry

54 |Mega Edition 2015 | Beauty & Fashion World

This everyday entree is extraordinary when it comes to protein, as well as hairhealthy zinc, iron, and B vitamins to keep strands strong and plentiful. Because hair is nearly all protein, "foods rich in protein are literally giving you the building blocks for hair," Drayer says.