May June 2015

beauty May-June 2015

The Cosmetic, Perfumery & Make-Up Magazine

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The Growth of Indian Cosmetics Industry With Indian online (and offline) beauty and personal care companies being funded by established global investors, this segment is expected to grow rapidly in the coming year.

Indeed, the influence of western culture, rising beauty concerns among both men and women and robust media promotion combine with rising purchasing power and growing fashion consciousness to boost the demand.

The Indian cosmetic industry has seen rapid strides in the past few years. It grew almost twice as fast as that of the US and European markets in 2014. Currently valued at around $ 4.6 billion, according to the Confederation of Indian Industries ( CII), the beauty and cosmetic industry is projected to grow between 18-20 per cent per annum in the next couple of years.

Hair care should be one of the market’s main drivers along the very next years. According to RNCOS, this product category is anticipated to register a strong double-digit growth during 2012-2015. “The Indian hair care market, which comprises hair oil, shampoos, hair colorants, conditioners, and styling agents, has shown strong growth over the past few years. Various factors, such as shift in consumer behaviour, growing purchasing power, gradually changing lifestyle, and product awareness continue to fuel growth in this market. Moreover, Indian consumers are becoming more conscious about their looks and showing promising purchase patterns which are further initiating strong growth in the coming years,

Printed, Published & Owned by Amrita Kanwar. Published at D 182, PR House, Anand Vihar, Delhi 110 092 and Printed at Chandu Press, 63, Patparganj, Delhi. Editor : Amrita Kanwar

www.tana-cosmetics.de | info@tana-cosmetics.de

New at Cosmoprof Worldwide Bologna 2016: the Halal Cosmetics

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osmoprof Worldwide Bologna, the leading international beauty event and the observatory for all the trends related to the cosmetics sectorannounces its 49th edition, which will be held in Bologna from 18th to 21st March 2016, together with Cosmopack, (from 17th to 20th March 2016).

beauty products with HALAL certification logo (“lawful” for Muslim consumers).

The 2016 edition will host for the first time ever the project ”the HALAL COSMETICS: from production to sales”, a world preview of an exhibition area (which will be part of the pavilion dedicated to Natural Cosmetics) completely dedicated to national and international companies producing or distributing

“Halal Cosmetic is mainly requested from South Asian and Middle Eastern consumers - says Dino Tavazzi , Chief Executive Officer of Cosmoprof – but it influences as well Italian and European companies, due to the fact that 80% of the beauty products sold in GCC countries is produced in Europe,

The format has been developed in partnership and under the supervision of the Italian halal certification body WHAD- World Halal Development, which will also provide a support on Islamic marketing.

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above all in Italy and France” (according to WHAD Italy).

“Halal beauty products are more and more appreciated also from nonMuslim consumers, thanks to the great attention paid on natural ingredients, on the production process, on fair trade and on ecosustainability; the marketing of those products is similar to bio, vegan and to organic products”, says Annamaria Aisha Tiozzo, President of WHAD. With an annual growth of 12% worldwide (and up to 19% in GCC markets) and potential customers reaching the numbers of 1/3 of the world population, the “lawful ” beauty products represent a booming trend, supported from

the latest international regulations concerning halal cosmetics, as for example the Malaysian standards and the most recent ones adopted

by ESMA (United Arab Emirates).

COSMOPROF Worldwide Bologna 2015 has ended his last edition with record numbers: 248,000 visitors attended the exhibition (+20% compared to 2014); 79,000 of them came from foreign Countries (+30% compared to 2014), to symbolize the international leadership of the event, which with its 2,493 exhibitors (70% of which coming from abroad) represents a unique business opportunity for Companies and for beauty professionals.

COSMOPROF NORTH AMERICA ANNOUNCES DEBUT OF INTERNATIONAL BUSINESS FORUM & EXHIBITION – FOCUS ON THE BEAUTY SUPPLY CHAIN AND THE DIELINE POPUP INSTALLATION IN LAS VEGAS Two new unique concepts in packaging under one roof

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osmoprof North America (CPNA), the largest interna tional B2B beauty event in the Americas, has announced that it will debut the International Business Forum & Exhibition – Focus on the Beauty Supply Chain at this year’s CPNA, scheduled to take place July 12-14, 2015 at Mandalay Bay Convention Center in Las Vegas.

Additionally, the show will present this year’s winners of The Dieline Awards honoring packaging innovators through a pop-up installation making its first appearance at CPNA. CPNA is poised to catapult the packaging, contract manufacturing and private label category to new heights. Recognizing that the event is home to entrepreneurs and located in the prime west coast area, the opportunity to develop this segment is looking better than ever. As recognition of its key potential the entire area dedicated to the supply chain has been moved to the forefront of the floor.

With a key strategic location, unique dedicated projects and the right attendee profile the event is the only logical platform for the beauty entrepreneur to connect with supplier.

The International Business Forum & Exhibition (IBF&E) – Focus on the Beauty Supply Chain is a business platform for companies specialized in packaging, machinery, OEM and raw materials, which will have the opportunity to present to beauty

professionals innovative technologies and new projects, to fulfill the request for innovation and research of the North-American beauty market. IBF&E – Focus on the Beauty Supply Chain will feature 12 unique packaging providers that exemplify innovative techniques or materials under a completely new format for Las Vegas.

Featured exhibitors will not only be positioned in a highly stylized area situated in a prime location but also receive guaranteed one-on-one meetings with qualified buyers and dedicated marketing exposure. As part of the program scheduled for the International Business Forum & Exhibition – Focus on the Beauty Supply Chain, attendees will have the chance to participate in news worthy conferences headlined by key executives from the beauty industry.

“IBF&E – Focus on the Beauty supply Chain is a unique concept that combines an open high end expo environment with individual attention for featured exhibitors along with guaranteed meetings as well as elite packaging solutions for the industry’s top buyers,” said Daniela Ciocan, CPNA Marketing Director.

“We also look forward to debuting The Dieline pop-up installation at Cosmoprof North America to amplify the voice of inspiration and creativity in packaging that is prevalent at our shows.” International Business Forum & Exhibition (IBF&E) Focus on the Beauty Supply Chain will also be held in New York next September featuring 70 international exhibitors and buyers from the

Americas. The Dieline is an online platform that serves as the portal of information for top- notch packaging designers. The Dieline Awards is an annual event launched in 2010 to recognize the world’s best consumer product packaging design. A highly esteemed international panel of structural packaging, design, branding and consumer product experts judges the entries. Based on creativity, marketability and innovation, 39 winners across 13 categories are awarded and each will be showcased in a pop-up installation display located in a strategic area so all attendees at Cosmoprof North America 2015 can view them and draw inspiration . “I’m thrilled to bring this year’s winners of The Dieline Awards to the forefront of the beauty and cosmetics industry in partnership with Cosmoprof,” said Andrew Gibbs, Editor in Chief, The Dieline. “Our winners represent future-forward packaging design worldwide and will inspire attendees to create the packaging of tomorrow.”

(@COSMOPROFNA).

This year’s CPNA event expects more than 27,000 attendees from over 100 countries worldwide and will play host to nearly 1000 exhibitors. In addition to its renowned show pavilions and heavy schedule of industry-relevant conferences, CPNA is set to debut multiple new programs on the forefront of innovation. For more information or to register, visit www.cosmoprofnorthamerica.com.

Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram

BolognaFiere Group, the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international. SoGeCos s.p.a., a company of BolognaFiere Group, is the organizer of Cosmoprof, an international platform, with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). The Professional Beauty Association (PBA) advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. Visit probeauty.org or call 800.468.2274 (480.281.0424) to learn more.

ABOUT COSMOPROF NORTH AMERICA Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof. With close to 1000 exhibiting companies from 35+ countries and over 27,000 attendees from 100 countries worldwide, CPNA is the largest event of its kind in the Americas. The next edition will be held Sunday July 12th to Tuesday July 14th, 2015 at Mandalay Bay Convention Center in Las Vegas, NV. For more information, please visit www.cosmoprofnorthamerica.com.

Event information and exhibitor updates are also posted on Facebook, Twitter and Instagram (@COSMOPROFNA). Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between BolognaFiere Group and the Professional Beauty Association.

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Clariant designs for the future CLARIANT LAUNCHES STATE-OF-THE-ART CONSUMER CARE COMPETENCE CENTER IN SINGAPORE NEW CLARIANT APPLICATION LABORATORY IN SOUTHEAST ASIA AND PACIFIC FOR PERSONAL & HOME CARE

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lariant, a world leader in Specialty Chemicals, announced the opening of the Consumer Care Competence Center under its Business Unit Industrial & Consumer Specialties (ICS) to be located in Singapore at The Synergy, 1 International Business Park. The new Consumer Care Center will be connected to a worldwide network of marketing, application and technology experts able to provide unique ideas and solutions to solve customers unmet needs in the region. An opening ceremony was held on 10 June 2015 to celebrate the inauguration of the application laboratory, a unique approach to interact with customers in Personal & Home Care to develop claim for tomorrow’s

megatrends in Asia Pacific.

"The launch of our Competence Center for the personal care and home care market is another big step forward in building closer collaboration with our customers in the region. It also demonstrates our full commitment to pursuing innovation excellence through local capability," remarked Francois Bleger, Regional Head of Clariant South East Asia and Pacific.

Clariant's customers, partners and members of the media were invited to take part in the opening ceremony to witness how customer needs for formulations as well as sensorial testing for finished products could be translated into

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inspiring and substantiated solutions, providing high quality services with scientific proof of highest standards. "We are offering a new kind of platform for our customers to interact and to jointly formulate answers to the consumers demand of tomorrow. Our new Center will offer unique sensorial testing to help our partners to find claims for future trends. It will serve as the link to our wide production and innovation network," said Stephan Lynen, Head of Clariant's BU ICS, Asia Pacific.

The guided tour of the Competence Center not only provided a better understanding on our formulation capabilities but also let the customers experience Clariant’s capabilities

on Sensorial Evaluations. Feel the Hair, Feel the Skin, Feel the Fabric and Feel Secured are the themes highlighted at the opening. Visitors also had the chance to experience a unique journey through senses by a live and interactive gallery walk.

“Clariant’s Consumer Care Competence Centre deepens Singapore’s capabilities in the growing consumer care chemicals industry,” said Eugene Leong, Director, Energy and Chemicals of the Singapore Economic Development Board.

“Clariant’s investment adds diversity to our chemicals industry, enhances our growing consumer care sector, and shows how companies leverage Singapore to get closer to their customers.”

We are looking for distributors all over the World

Stuttgart, May 2015 – From left to right, Ronald Fortmann Jr. (International Sales & Online Marketing), Michael Müller (Germany sales manager – Tana Cosmetics GmbH) and Ronald Fortmann Sr. (CEO of Tana Cosmetics GmbH) were present for the Cosmetica Stuttgart 2015 trade fair.

Ronald Fortmann Jr. demonstrates the Egypt Wonder Real Gold Tattoos and is about to apply it on the client.

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Ronald Fortmann Sr. demonstrates the application to his clientele.

Here is before the application of the Tana Hair Wonder: if some parts of the scalp are visible, the Tana Hair Wonder will cover it.

Here is the result after fixing it with a bit of hairspray!

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INTRODUCING DROPS OF YOUTH BOUNCY SLEEPING MASK AND DROPS OF YOUTH WONDERBLUR!

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ackle the first signs of ageing with our exclusive Drops of Youth™ range. Give your skin a helping hand before the signs of ageing become clearly visible.

New firming mask at night Drops of Youth Bouncy Sleeping Mask and base smoothing the skin surface Wonderblur are the latest additions to our best-selling, rejuvenating line.

Both contain plant edelweiss stem cells, which are the source of youthful freshness.

BOUNCE BACK TO YOUTH DROPS OF YOUTH™ BOUNCY SLEEPING MASK As we age, our skin loses elasticity taking longer to bounce back into shape. Sleep marks take longer to disappear in the morning than they did when we were fresh-faced teenagers.

Not anymore. Introducing New! Drops of Youth™ Bouncy Sleeping Mask, the latest addition to our bestselling youth-enhancing range.

Discover the uniquely bouncy, memory-shape texture. Designed to be left on overnight without washing off, the lightweight, pliable mask moulds itself like a second skin.

Unlike conventional facial masks which are washed off, Bouncy Sleeping Mask remains on the skin, working its magic as we sleep with amazing results by morning.

Using this mask helps you maximize the rejuvenation potential of these precious hours; while you sleep, your skin will bounce back into shape, feeling refreshed and replenished when you awake.

• Youth-enhancing formula for bouncier-looking skin • Unique bouncy, memory shape texture • With Edelweiss stem cells *Based on a commissioned study of 109 women ** Based on a

commissioned study of 103 women Price Rs. 2295 DROPS OF YOUTH™ WONDERBLUR New! Drops of Youth™ Wonderblur, this lightweight blur instantly smoothes skin texture, visibly reducing fine lines and pores for an even, flawless finish. Giving your skin the love it needs.

The dermatologically tested and non-comedogenic formula makes skin look radiant and feel smoother.

With the inclusion of Edelweiss stem cell technology and organic Community Fair Trade babassu oil, Wonderblur™ works to give instantly youthful looking skin.

Perfect for all skin types.

• Reduces the appearance of lines and pores • Evens and mattifies for a flawless finish • Lightweight breathable formula • Moisturises for 12 hours Price Rs. 1195 EDELWEISS STEM CELLS, SOURCE OF YOUTHFUL FRESHNESS The secret behind our youthenhancing mask is Edelweiss plant stem cells. This hardy flower thrives in the harshest conditions high in the Alps. We carefully and sustainably extract the Edelweiss stem cells, harnessing their powerful resilience, to deliver potent skin cell renewing properties.

The stem cells of Edelweiss slow down the loss of collagen and stimulate skin cells renewal. In addition, the Bouncy Sleeping Mask contains Hyaluronic Acid, a natural component of the skin and a “moisture magnet” trapping up to 100 x its own weight of moisture

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and delivering maximum level of moisture, so by the morning skin is dewy, plump and bouncier.

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30th BEAUTY FORUM MUNICH Anniversary – 30 years BEAUTY FORUM MUNICH! On 17th/18th October 2015 the 30th BEAUTY FORUM MUNICH – Europes No 1 cosmetics trade fair in autumn – will take place in Munich International Trade Fair. Be there!

Focus on 30th BEAUTY FORUM MUNICH are again the exhibition areas skin care, apparative cosmetics, decorative cosmetics, Nail-Design, NailArt, foot care, podology, Medical Beauty, Anti-Aging as well as the areas of natural cosmetics and wellness & spa.

INTERNATIONAL MAKE-UP CHAMPIONSHIP On Saturday, 17th October, the 28th International Masters‘ Award Make-up will take place. In this championship the national make-up champions will compete with each other. The theme 2015: „The Golden 20s“.Be there and experience the international transformation of this theme.

GREATER EDUCATION POSSIBILITIES BEAUTY FORUM MUNICH offers in its anniversary edition a more various education and training programme with some news.

Here the news: 5th podology congress 1st Anti-Aging Congress Even more workshops NEW LOOK In 2015 BEAUTY FORUM MUNICH will appear in a new, future oriented look, younger, more fresh, modern, trendy – just in time to the anniversary.

30th BEAUTY FORUM MUNICH Save the date! 17th / 18th of October 2015 Location: Messe München International, Munich/Germany Opening times: Saturday, 9.00h – 18.00h; Sunday, 9.00h – 17.00h Organised by: Health and Beauty Germany GmbH Information at: www.beauty-fairs.de/munich

Our special service to you!

Free-of-charge entry to BEAUTY FORUM MUNICH for Indian visitors!

Special offer for companies – 2nd BEAUTY FORUM connect!

For the anniversary edition of BEAUTY FORUM MUNICH we'll invite you once again to the BEAUTY FORUM connect – Matchmaking Event!

BEAUTY FORUM connect is your platform for effective b2b networking & matchmaking.

The BEAUTY FORUM connect platform is free of charge for exhibitors of 30th BEAUTY FORUM MUNICH! All information: www.beauty-fairs.de/munich and www.connect.beauty-forum.com

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EPIQUE LAUNCHES OIL FREE CLEANSING & MAKE UP REMOVER WIPES: also waterproof mascara.

The wipes are specifically designed by scientists at EpiqueLabs with Phyto-Concentrates that are potent and very skin friendly. It leaves you with healthy, hydrated and refreshed skin. This is one easy solution to renew and repair skin in summers.

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ith summers glaring harshly at your skin, Epique has launched Advanced Extra Mild Oil Free Cleansing and Make-up Remover wipes to rejuvenate it. The alcohol free wipes are enriched with Vitamin E and Aloe Vera lending a smooth touch to your skin. It gently clears the dirt, all kinds of make-up, oil and

All Epique products are infused with Phyto-Concentrates. Scientists at EpiqueLab 's have developed PhytoConcentrates - concentrated plant molecular extracts - after many years of research. Epique's PhytoConcentrates are the purest and most concentrated form of the plant extracts obtained using highly advanced extraction technology.

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This makes them more potent than simple herbal extracts.

Price: Rs 400 Available at Epique,Ambience mall,Vasant Kunj For further information please visit: www.myepique.com About Epique: Epique is a skincare brand owned

by Alchem International.Alchem International is a pioneer in the field of Phytoextractions with over 75 years of experience in providing high quality naturally derived active ingredients ,products & services tothe pharmaceutical, cosmetic and

health food industries (www.alcheminternational.com).

Alchem has a global presence with offices in India, Europe, Hong Kong and the United States.Alchem's key focus has been the science of discovering and using plant molecules for medicinal,cosmetic and nutraceutical purposes.

Alchem’s commitment to R&D coupled with industry's leading technologies and stringent internationally acknowledged quality control has helped it deliver market driven innovations,have resulted in long term collaborations with some of the world’s leading brands.

Clariant launches the all new Plantasens® Serums PLANTASENS® SERUMS INFUSE FORMULATIONS WITH NUTRIENTS AND ANSWER THE NEEDS OF EACH SKIN TYPE

AS EASY AS 1,2,3: ADDRESSING YOUR CUSTOMER’S SKIN TYPE NEEDS IS NOW SIMPLE types. In addition to moisturizing, the cold-processable, semitransparent liquid gels also provide sensorial benefits in formulation to best address each skin type. For example:

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lariant, a world leader in specialty chemicals, has launched a new easy-to-use set of 100% natural Plantasens® Serums to support Personal Care formulators in providing each skin type with the treatment it needs.

Plantasens Serums are ready-made lipidic blends highly concentrated with nutrients for healthy-looking skin. The all-natural moisturizers are packed with vitamins A, D and E, essential fatty acids, antioxidants (phytosterols) and olive unsaponifables. Each Serum has been developed to give excellent cosmetic performance and compatibility with different skin

For dry skin, Plantasens Oat Serum, rich in Omega 6 and 9, is designed to offer nourishment and moisturization to the most dehydrated and lipid depleted areas of the body. Formulations gain good spreadability and caring sensory.

For oily/combination skin, the rich in Omega 6 Plantasens Grape Serum helps to unblock pores, normalize the oil gland functions and protects against Transepidermal Water Loss (TEWL). It gives formulations a smooth sensory.

For normal skin, Plantasens Avocado Serum is a rich mixture of Omega 9 and antioxidants. It provides hydration and smoothness, and offers a quick absorbing, matte finish.

For blemished skin, Plantasens Abyssinian Serum, rich in antioxidants and Omega 6 and 9,

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moisturizes without clogging pores.

Formulations gain an ultra light and smooth sensory.

For sensitive skin, Plantasens Camelina Serum regulates inflammatory response and soothes skin rashes and redness. It is rich in Omega 3. It provides formulations with a quick absorbing, silky sensory.

Clariant’s 10 unique Plantasens Serums can be used in face care and body care products, and in massage oil, as well as for scalp treatment.

“Skin type is the determining factor in a consumer’s product choice.

With formulators’ increasing preference for natural ingredients, we have now made it easier to use the right natural moisturizer to address the needs of particular skin.

Our set of Plantasens Serums offers solutions for different skin types, and provide formulators with a variety of options to meet the specific needs of each one,” comments Ralf Zerrer, Global Head Strategic Marketing, Business Unit Industrial & Consumer Specialties at Clariant.

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Dermatologist or Aesthetician: How Do You Decide Which to See?

By Marie Suszynski

While an aesthetician can probably give you a good facial, this skin care practitioner doesn't have the extensive training of a dermatologist — and there are other important differences between the two.

Getting a quick facial while you’re out shopping may seem like an innocent splurge, but do you take the time to learn about the qualifications of the person who’s going to treat your skin ?You should. Mistakes made by inexperienced or poorly trained skin care practitioners can damage, even scar, your skin.

That’s why it’s important to know the difference between a dermatologist and an aesthetician and when it’s best to skip the spa and go to a medical doctor for skin care or a cosmetic procedure. The Different Skills of Dermatologists and Aestheticians The most obvious difference between a dermatologist and an aesthetician is training. Dermatologists attend college and medical school, and then complete a residency, meaning they have 12 to 14 years or more of advanced education and medical training under their belts, says Peggy Fuller, MD, founder and director of the Esthetic Center for Dermatology, a medical spa in Charlotte, N.C. “Dermatologists are experts in hair, skin, and nails,” Dr. Fuller says.

Aesthetician training varies from state

to state, but aestheticians typically take a one- or two-year course that focuses on skin care, facials, and noninvasive procedures, Dr. Fuller says.

Dermatologists practice out of medical offices or medical spas, while aestheticians can be found in spas and salons as well as working under the direction of dermatologists in medical settings. At Fuller’s center, aestheticians train with dermatologists and are available to give facials and other services to augment some of the products Fuller prescribes for her patients.

Fuller has treated patients whose skin was damaged by aestheticians who weren’t qualified to do a certain procedure.

How to Avoid Problems With Skin Care Specialists In general, it’s best to see a dermatologist before having a procedure done to be sure that what you’re having done is healthy for your skin, Fuller says. For instance, microdermabrasion can contain products such as salicylic acid, which could cause an allergic reaction. “If you’re healthy and you haven’t had complications with facials in the past, it’s okay to see an aesthetician for basic skin care procedures like a facial,” Fuller says.

center for dermatology in a spa-like setting will have the best medical oversight. You’ll get the luxury of a spa with the medical expertise and supervision that’s paramount to keeping your skin healthy. And because aestheticians at medical spas are usually trained by dermatologists, they have a better idea of when to call in a doctor for a condition that’s outside their scope, she says, which will go a long way toward avoiding problems.

Avoid “mom and pop” shops.

Some spa operators call themselves “skin care specialists” when they actually have very little training. There are also aestheticians who perform procedures in hotel rooms. “That’s a no-no,” says Fuller. Look for a license.

When you go to a spa for a service, always look for a certificate from an aesthetician school and a state license, which is usually hanging on the wall. It’s also a good idea to go to a spa that has a medical director.

“It needs to have medical oversight and supervision,” Fuller cautions. If you’re not sure, ask.

Give your full medical history. It’s vital to let your aesthetician know if you’re allergic to anything. Someone who is allergic to aspirin may not know that an anti-aging facial contains aspirin.

She also offers the following advice: Go to at a medical spa. A certified

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It’s also important to let the aesthetician know if you have any

c o s m o | c a r e health conditions. Someone with a history of herpes simplex who gets laser treatment without taking prophylactic (preventive) medication first could get herpes all over the face as a result. And don’t forget to mention medications you take regularly.

If you’re on a blood thinner or a

medication that makes you sensitive to light, for instance, getting laser treatment could cause severe bruising and irreparable white or dark spots on your skin, Fuller warns.

Keep treatments simple.

When you’re at a spa, go for the basic European facial, says Fuller. It’s not complicated and it’s less likely

to cause an allergic reaction.

For more complicated procedures, see a dermatologist. More involved, complex procedures, such as laser hair removal and Botox injections, should be performed by a dermatologist.

The bottom line is to always err on the side of caution. If the cosmetic procedure seems like something the aesthetician doesn’t have knowledge of, says Fuller, “it’s always good to be a healthy skeptic.”

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Extreme Cosmetic Surgery Procedures

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oe shortening, toenail removal, body part augmentation – these are just some of the risky procedures people undergo to change their appearance.

with the results. “There's a significant percentage of BDD with these patients,” says Klein. “They are much more critical of themselves.”

Uncommon Cosmetic Procedures

Have you ever showed your stylist a photo of a celebrity and asked for the same haircut? Or gotten the same purse as the one owned by your favorite actress? What about buying the same nose? According to the American Society of Plastic Surgeons, more than 12 million cosmetic procedures were performed in 2008. And in the pursuit of supposed perfection, some people will stop at nothing — from breast augmentation to other implants to foot surgery — to create the ideal image they have for themselves.

Cosmetic surgeons specialize in different areas of the body and different procedures, but for the most part, surgeries like rhinoplasty (nose job) and abdominoplasty (tummy tuck) are fairly common.

Cosmetic surgery involving body part augmentation with implants, including pectoral, calf, biceps, and buttock, have yet to really catch on for a mainstream clientele. Other procedures, such as cosmetic foot surgery, may seem extreme, but are becoming more popular for women concerned about the appearance of their feet.

The Price of Beauty “First, we need to define extreme,” says Marc Klein, MD, a board certified plastic surgeon in Atlanta, when talking about certain cosmetic surgeries. “It can include lengthy procedures that involve three to five body areas at one time. The other kind of extreme cosmetic surgery includes those that, even though they get a lot of buzz and press, are done by very few surgeons and may be somewhat questionable.”

Dr. Klein says that patients with unrealistic expectations are part of the “too extreme” category. Extreme patients may be impossible to please, obsessive about tiny flaws, mentally unstable, or all of the above. This obsession with creating the “perfect” outward appearance is especially noticeable in patients with body dysmorphic disorder (BDD).

People with BDD have a skewed, often false and very negative, view of how they look. They may go through many cosmetic surgeries, never feeling completely satisfied

Here is a snapshot of some of the more unusual cosmetic procedures: Toe shortening. If a patient has a toe that's too long for her liking, surgery can correct the issue. The procedure usually takes about 15 minutes and involves removing a piece of bone. This type of foot surgery is an outpatient procedure and will temporarily make walking difficult.

The risks, like infection and prolonged swelling, are the same as any regular surgery; extreme and fairly uncommon risks include the loss of a toe or long-term nerve damage. “Toe shortening has become quite popular over the years,” says Oliver Zong, DPM, a podiatrist and cosmetic foot surgeon in New York City.

“Ten years ago, people weren't aware they could get the procedure.” Toenail removal. For the most part, toenail removal surgery usually is performed because of ingrown or chronically infected nails, such as those common among runners and

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other people who expose their feet to repetitive injury. Before going the surgical route, many podiatrists will first try medication, like terbinafine (Lamisil), to improve ugly fungal nails.

If that doesn't work, a foot surgeon can remove all or portions of the nail in the hope that it will grow back healthier. (It takes three to six months for toenails to grow back.) Toenail removal is a simple foot surgery that takes about 5 minutes and can be performed in a podiatrist's office.

Pain is a risk, and there is the possibility that the toenail won't grow back or won’t look perfect, says Dr. Zong, who explains that these aren't really new medical procedures, but that they are now being done for cosmetic purposes as well.

Skin lightening. Making one's skin lighter just for the sake of it is very uncommon, says Klein. However, there are patients who have uneven pigmentation due to sun damage or even pregnancy (a condition called melasma). A dermatologist may treat the patchy look by using a combination cream of retinol and hydroquinone, a skin-lightening agent.

Other treatments include laser surgery, chemical peels, and microdermabrasion. The main risk of these treatments is skin irritation and redness.

Oversized breast implants. Breast augmentation is the most popular cosmetic surgery in the United States. The largest implant size that a surgeon can order from a manufacturer is 850 cc (an approximate increase of three cup sizes), and there is a small minority of women who want oversized breast implants, depending on the size of their bodies. There are size limitations with silicone-gel implants because they come prefilled; saline implants can be inserted through various incision sites and then filled

to the desired volume upon proper placement. Besides the normal risks associated with regular breast implants, including changes in nipple sensation, ruptures, and pain, oversized implants also carry the risk of improper positioning, stretching of the skin, “bottoming out” (when implants sink), and extrusion (when implants erode through the skin).

Biceps implants. Very few cosmetic surgeons will perform biceps implants, which use solid silicone, because of the associated problems. Risks include infection, nerve or muscle damage, and implant movement. “You just don't see biceps implant surgery — 95 percent of plastic surgeons don't want to do it,” says Klein. “It doesn't make sense in terms of the wellbeing of the patient.”

Butt implants. This procedure uses solid silicone, the same type of implants used in pectoral, biceps, and calf surgeries, and is placed either goes above or below the gluteal muscle. Because the gluteal muscles are involved in many lower extremity movements, there is more post-operative pain associated with this type of surgery. There is also a high risk of infection.

Many cosmetic surgeons recommend that patients talk with a therapist or psychologist before going under the knife, particularly if they are thinking about having one of these unusual or extreme cosmetic surgeries. Anyone contemplating these surgeries should ask a prospective surgeon how many such procedures he has performed, if he has had any problems with these specific surgeries, and if he can provide photographs of the results.

c o s m o | c a r e

Beauty & Fashion World | May-June 2015 |25

c o s m o | n e w s

Honeywell & Metabolix Join Hands to Offer Biopolymers for Exfoliating & Cosmetics Products

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etabolix, Inc., an advanced biomaterials company, announced that it has entered into a global, exclusive commercial and technology alliance with Honeywell to offer new marine biodegradable biopolymers for use in cosmetics and personal care products.

Through the alliance, Metabolix's Mirel速 polyhydroxyalkanoate (PHA) biopolymers will be developed as part of Honeywell's Asensa速 line of personal care additives to help address pending legislation in the U.S. focused on replacing synthetic, non-biodegradable microbeads, as well as global demand for biobased and biodegradable alternatives. This technology is intended to meet increasing regulatory and other requirements around the world for personal care microbeads that biodegrade in marine and fresh

water environments. Using applicable ASTM test methods, the marine biodegradability of Mirel PHA biopolymers has been shown to be similar to that of cellulose and paper, and is faster than other commercially available biodegradable polymers.

"Honeywell's alliance with Metabolix will help us meet increasing consumer demand for environmentally friendly personal care ingredients," said Heidi Lebel, global business manager for Honeywell's personal care business. "We look forward to offering new Honeywell Asensa solutions based on Mirel PHA biopolymers that will deliver great exfoliation performance that is gentle on both the skin and the planet."

"With Honeywell's material science expertise and market channels, and Metabolix's history of innovation in

26 |May-June 2015 | Beauty & Fashion World

sustainable biopolymers, we hope to see a range of new Asensa ingredients introduced to the market through this alliance," said Max Senechal, vice president, strategy and commercial development for Metabolix. "We are excited to work with Honeywell to bring the benefits of Mirel PHA biopolymers that have been shown to be biodegradable in soil, marine and fresh water environments to the personal care market."

About Asensa Cosmetics and Personal Care Ingredients Honeywell offers a comprehensive line of natural and synthetic personal care additives proven to meet diverse formulation needs.

Honeywell Asensa products are used in a variety of end-use applications ranging from lipsticks to moisturizers to pressed powders.

Asensa速 is a registered trademark

of Honeywell.

About Metabolix Metabolix, Inc. is an innovationdriven specialty materials company focused on delivering highperformance biopolymer solutions to customers in the plastics industry.

Metabolix's Mirel速 biopolymer resins, which are derived from renewable resources, are a family of biobased performance additives based on PHA (polyhydroxyalkanoates).

Metabolix's proprietary biotechnology platform enables the creation of specialty biopolymers for use in a broad range of applications such as construction and packaging materials, as well as industrial, consumer and personal care products.

c o s m o | n e w s

Sustainable Cosmetics Summit NY to Feature Green & Sustainable Cosmetics Ingredients

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reen alternatives to some of the most contentious chemicals in cosmetics & personal care products will be featured in the upcoming Sustainable Cosmetics Summit. Taking place in New York City on 14-16 May, the summit hones in on sustainable ingredients, marketing, social and consumer impacts.

For the first time, the summit will discuss the social and safety issues of personal care products in the context of sustainability. With rising consumer interest in product formulations, there are growing concerns about the ecological and health impacts of ingredients.

The sustainable ingredients session begins with details on the growing array of green emulsifiers and surfactants for personal care applications. Sustainable alternatives to squalene and microplastic exfoliants will also be featured; both materials have come under scrutiny

because of their high environmental footprints. The risks and opportunities provided by nanomaterials will be debated, whilst other papers cover sustainable palm oil, and safety of natural materials. Organic Monitor will conduct a dedicated workshop on paraben-free preservative systems. Details will be given of novel green materials used for preservation, as well as ‘selfpreserving’ formulations.

The social & customer impacts session looks at the various ways cosmetic and ingredient firms can add social value and engage with customers. Shannon Hess from Burt’s Bees will state how the natural cosmetics brand is making a social difference with its ‘greater good’ business model. Dara O’ Rourke, co-founder of the GoodGuide will discuss the use of mobile apps to engage with customers. Details will be given on how the GoodGuide app rates personal care products according to health, social and

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environmental impacts. Wanda Malhotra, CEO and founder of Surya Brasil, will show how the brand is engaging Brazilian consumers to make sustainable lifestyle changes.

appears to be preoccupied with environmental aspects; we want to show how operators can take a holistic perspective when considering sustainability”.

In her opening keynote, green& healthy living expert Sophie Uliano will state the relationship between healthy diet, lifestyle choices, and natural beauty. Raphael Bemporad, founding partner of BBMG, will give best-practices in green marketing communications. With the high incidence of greenwashing in the personal care industry, how should brands undertake legitimate green marketing? What are the marketing lessons from other industries?

About the Sustainable Cosmetics Summit

Hosted in New York City for the sixth consecutive year, this new edition emphasizes the social and consumer impacts of sustainability.

Amarjit Sahota, president of Organic Monitor and organizer of the Sustainable Cosmetics Summit, comments: “The cosmetic industry

Organized by Organic Monitor, the aim of the Sustainable Cosmetics Summit is to encourage sustainability in the beauty industry by bringing together key stake-holders and debate major sustainability issues in a high-level forum. The 6th North American edition will be hosted at Marriott New York Downtown.

About Organic Monitor Organic Monitor is a London-based specialist research, consulting & training company that focuses on the global organic & related product industries. Since 2001, it has been providing a range of business services to operators in high-growth ethical & sustainable industries.

h a i r | a w a r d s

Recognising the Best of British Hairdressing THE 2015 BRITISH HAIRDRESSING AWARDS LAUNCH categories; Afro, Artistic Team, Avant Garde, Men's, Newcomer and Schwarzkopf Professional British Colour Technician. Six finalists are selected in each category and they are invited to submit a further collection of four images for the final judging.

The Grosvenor House, a JW Marriott Hotel, will once again play host to the biggest event in the hairdressing calendar on Monday 23rd November 2015, as the awards ceremony acknowledges the country's finest talents in various disciplines and regions. This glamorous black tie event, hosted by a well-known television personality will see the greatest names in British hairdressing come together to celebrate the best creative talents.

T

he hairdressing industry's most respected awards have launched, and the search has begun for the creative and inspirational talents who will take the titles at HJ's 2015 British Hairdressing Awards, sponsored by Schwarzkopf Professional.

Now in its 31st year, HJ's British Hairdressing Awards has created a culture in which talent throughout the hairdressing industry has been recognised and rewarded. With both regional and specialist categories available for any salon based hairdresser to enter, many past winners site winning a British Hairdressing Award as being the pinnacle of their career; following in the footsteps of hairdressing icons such as John Frieda, Trevor Sorbie, Charles Worthington, Andrew Collinge and Anthony Mascolo to name but a few.

HJ's British Hairdresser of the Year 2014, Mark Leeson, was ecstatic when his name was called out at last year's glamorous awards ceremony.

"I was delighted when I heard my name called. I had dreamed of that moment for many years and for it to become a reality was an incredible experience - there really is nothing quite like it. From that day my life changed and I became a member of an elite group, winning this award has opened doors and elevated my career to a new level. I would encourage any hairdresser who is serious about their career to enter."

To enter, individual hairdressers and salon teams will select the relevant category from the criteria set down in the entry form and submit four images, which depict current hair trends. These images are judged anonymously with the results collated by a team of independent auditors, and only the most qualified

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hairdressers, including British Hairdressing Awards Hall of Fame members (hairdressers who have won their chosen category three times) are invited to judge the collections in the regional categories: Eastern, London, Midlands, North Eastern, North Western, Northern Ireland, Scottish, Southern, Wales & South West or the specialist

Executive Director of Hairdressers Journal International, Jayne Lewis-Orr, commented, "This is an exciting time in the hairdressing calendar as stylists and art teams across the country begin working on their concepts and pull together ideas for their collections. The awards create a real buzz that ripples through the industry and culminates in an unforgettable evening in November."

product|launch

Epique launches Intensive Luminescence Cream Look Radiant with Epique's Intensive Luminescence Cream

E

pique launches Intensive Luminescence Cream with depigmentation formula that reduces dark spots and uneven skin tone.The Depigmentation solution is packed with concentrated plant molecular extracts for mature skin that restores skin luminosity.The Intensive Luminescence Cream diminishes age spots,dark spots and uneven skin tone thus making the skin look radiant.

EpiqueLab’s clinically tested Intensive Luminescence PhytoConcentrate formula diminishes dark spots,visibly corrects skin dullness and evens skin tone and instantly illuminates the skin.It also Prevents the formation of future dark spots and other skin discolorations with continued daily usage & skin looks clearer, translucent and more even toned.

EpiqueLab’s clinically tested intensive Luminescence PhytoConcentrate Complex contains concentrated plant molecular extracts of Pure Glycyrrhiza Glabra Root and Green Coffee Bean that work to lighten age spots, dark spots and uneven skin tone.The antioxidant combination of Glutathione, Vitamin C & E fight freeradicals to restore its translucence and luminosity.It works at an intracellular level to significantly prevent further skin pigmentation.

PRICE Rs 2900 for 15 ml Rs 3800 For 50 ml Available at :Epique ,Ambience Mall,Vasant Kunj, Select Good Earth Outlets & Outlets & online at: www.myepique .com For further information please visit: www.myepique.com

Beauty & Fashion World | May-June 2015 |31

s k i n | w a t c h

Skin Lightening Products Market to Reach USD23.0 Bn by 2020

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he global market for Skin Lighteners is projected to reach US$23.0 billion by 2020, driven by the desire among both women and men to have eventone, light -colored skin.

Skin whitening products are growing in demand in the global cosmetics industry. The desire for light-colored and even-toned skin remains the most important factor driving demand for skin whitening products. In addition to skin lightening cream and lotion for the face, the retail market is inundated with skin-whitening solution for armpits elbows, arms, and feet.

Opportunities in the market are moving beyond women into the men’s beauty segment. With personal grooming gaining significance among men, demand

for male skin brightening and lightening products is on the rise, particularly in Asia-Pacific.

Skin lightening is a relatively smaller market in the West, where these products are primarily marketed as anti-aging products intended to deliver benefits such as reduction of freckles and spots.

Rising demand for skin whiteners in countries such as the United States and the United Kingdom is attributed to the surge in immigration and the resulting expansion of ethnic communities. Popularity of skin whiteners is increasing in Asia, particularly in India, Japan, and China, where fair skin is associated with youth and beauty.

The market is also witnessing robust demand from the Middle East.

Strong economic growth, rising standard of living, growing base of middle class population, and increased per capita spending on beauty and wellness products, are key factors driving growth in these regions. Driven by consumer demand for safe products with superior effectiveness, the market is witnessing several advancements in

ingredient formulations.

Given the numerous side effects associated with the use of chemical compounds, such as, hydroquinone and mercury, manufacturers are focusing on the development of natural alternatives.

As stated by the new market research report on Skin Lighteners, Japan represents the largest market worldwide.

The research report titled “Skin Lighteners: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of trends, growth drivers, restraints, market share, size and demand projections and forecasts. Major geographic regions covered include the US, Japan, Europe, Asia-Pacific (China, India and Rest of Asia-Pacific) and Rest of World.

Consumers in Japan, especially women, are known to spend more on skin lightening products than women in other countries. AsiaPacific is forecast to grow at a CAGR of 11.2% over the analysis period, led by India and China. India’s obsession with fair skin is mirrored by the dominance of fairness products in the domestic skincare market.

About Global Industry Analysts, Inc. (GIA)

Major players covered in the report include Beiersdorf AG, CavinKare Pvt. Ltd., Clarins SA, E.T. Browne Drug Company Inc., Emami Limited, Hindustan Unilever Ltd., Jolen Inc., Kanebo Cosmetics Inc., Shiseido Company Limited, and The Procter & Gamble Company, among others.

The company was founded in 1987, initially recognized globally as a research boutique specializing in the medical industry. Over the past 23 years, the company expanded its coverage and now publishes extensively upon more than 180 major industries.

Global Industry Analysts, Inc. (GIA) is a reputed publisher of off-theshelf market research. Recognized as one of the most consistently accurate forecasting company in the world, GIA currently serves more than 8,500 companies from 36 countries worldwide.

Beauty & Fashion World | May-June 2015 |33

Our happy flower collection upcoming spring-/ summer 2015 is becoming bloomy-fresh! Colour combinations mirror the awakening attitude to life which one can feel with the first mild sunrays coming out. Simple, but bold colours of the nature will be discovered new. A cool shade of blue, fresh lemon-yellow, bright orange, soothing peach – nude or gaudy shades of pink and red. Are you keen for sun and fun? Show your colours and spread summer mood! Contact: Tel. +49 (0) 6051-92260, www.akzent-direct-gmbh.com

product|news

Temporary Hair Color Products Sales Tripled Between 2013 and 2014

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hilst a botched dye job can leave many with months worth of bad hair days, it seems that the fashion for temporary hair color is gaining followers. So much so that new research from Mintel external link, the world’s leading market intelligence agency, has found that sales of temporary hair color products have tripled between 2013 and 2014, growing from £1 million in 2013 to £3 million in 2014.

The trend looks set to give the hair colorant category some much needed highlights as overall sales of haircolorants in 2014 are predicted to have seen a decline in value of 5%, falling from £344 million in 2013 to an estimated £327 million in 2014.

Declining sales have been particularly noticeable in the permanent hair colorant category, which fell from £282.4 million in 2013 to £266 million in 2014, as well as the semipermanent color category with sales dropping from £8.1 million to £7.1 million in the same time period.

Roshida Khanom, Senior Personal Care Analyst at Mintel, said: “Temporary hair color products have seen a big jump in value in 2014, driven by the breadth of recent innovation and experimental nature of the segment. As a large number of celebrities have been sporting the look, with everyone from Helen Mirren to Katy Perry showing one-off pastel shades, this has given consumers encouragement to think beyond natural shades, if only for a day. Growth of the temporary color segment offers opportunities to extend its appeal further, possibly by targeting the older demographics.”

Whilst over a third (37%) of Brits have used hair color themselves at home in the past year, of these one in 10 (11%) have used new color

techniques, including hair color and chalks, rising to over a quarter (28%) of 16-24’s. Usage soars amongst men with a third (33%) of those who have used hair color at home in the past twelve months using a new color technique, compared to just 5% of women.

“New coloring techniques such as hair chalks appeal to young people, allowing them to follow current fashion trends and the rising popularity of temporary color products show a consumer desire for flexibility to change the color of their hair as they wish. The high usage of new coloring techniques amongst men shows that they are taking greater pride in, and take a greater confidence from, maintaining a well-groomed appearance whilst experimenting with new and different products.” Roshida added.

which may drive younger men to use haircolor, whereas older men are less likely to. Additionally, young men may be more likely to want to follow fashion trends.” Roshida continues.

brown-to-dark blonde, compared with 11% of 16-24s and 43% using any medium blonde-to-lightest blonde compared with 15% of 1624s.

About Mintel

Finally, whilst younger consumers are embracing temporary colors, Mintel’s research has found that it is over-55’s that are dying to go blonde. Of all Brits who have colored their hair at home in the last year, a third (33%) of 16-24s use black-to-dark brown shades for allover colors, compared with just 6% of the over-55s. Older people are more likely to use lighter shades, with 20% of the over-55s using light

Mintel is an independent awardwinning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. Mintel's trusted portfolio of proprietary industry solutions and products has been supporting high profile clients in key sectors such as FMCG, financial services, media, retail, leisure and education for over 38 years.

Mintel’s research has also found that young men are unafraid of streaking ahead when it comes to hair dye.

Indeed, a third (33%) of men aged 16-24 have colored their hair in the past year themselves, compared to an overall average of 16% of men. In addition, some 12% of men aged 16-24 have used permanent hair color and 11% have used semipermanent hair color at home in the last year.

Further to this, Mintel’s research has found that young men are more likely to have grey hair than young women. Over a quarter (28%) of men register some level of grey hair compared to less than one in five (18%) women of the same age.

Suggesting the onset of ageing, grey levels jump amongst those aged 2534, whilst 23% of UK adults aged 16-24 claim to have any grey in their hair, this jumps to almost half (44%) of 25-34’s.

“It may be that grey hair on men is only acceptable after a certain age, Beauty & Fashion World | May-June 2015 |35

h a i r | c a r e

6

ways to ditch chemical hair dyes and use natural hair colours

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lmost every third person in his or her 20s these days is developing grey hair. Maybe it is a sign of the stressful times we live in. Even though it can’t be prevented much, it can be concealed with hair colours. Now, there are many artificial colours available in the market but they do have certain side effects.

Hair dyes may contain certain chemicals that go by the name of secondary amines and these can react with exhaust from vehicles as well as tobacco smoke, to form other compounds called Nnitrosamines that have been implicated in cancer. Although you may think that a hair dye that is applied to the hair will not enter inside the body, it is difficult to ensure this because the dye comes in contact with skin on the scalp.

This skin is very likely to absorb the chemicals in the hair dye and pass them into the blood and this is what makes such chemical-based dyes dangerous. Natural hair colours obtained from plant sources are therefore much safer than commercial hair dyes that may contain unhealthy compounds. Here are a few hair colouring ideas to try at home.

HENNA Henna contains compounds that stain the hair or skin a dark red or brown colour and this makes it a wonderful natural hair dye. For black hair that has gone grey, use henna in combination with sesame (gingelly or til) oil and curry leaves. Boil some sesame oil, add a few curry leaves and keep this liquid in a tightly closed container. Anytime you want to colour your hair, add some henna into this extract and boil for a few minutes. Cool and apply to hair, wait

for three to four hours and then wash your hair using shikakai.

Some people also use castor oil with henna instead of sesame oil and leave out the curry leaves. Just boil henna with castor oil in an iron pan and set aside until the oil takes on a black colour. Then apply it to your hair and leave on for three to four hours and wash with shikakai.

Read here to know more on other uses of henna. If you are looking for a burgundy shade, cut and grind a beetroot and mix this juice into henna to make a paste. Those who like a more reddish-brown colour, can mix henna with some lemon juice and curd along with some tea decoction.

Henna alone gives a copper red colour and only indigo (neel) gives a blue colour; by combining henna with indigo in different proportions, you can get varying shades of brown. If you want a redder colour, keep henna levels high and if you like more brown, include more of indigo. Apart from colouring your hair, henna has other properties to make your hair strong and beautiful.

TEA AND COFFEE Both tea and coffee have the ability to dye hair a dark brown, but the liquid you use has to be sufficiently concentrated. Use tea powder or tea bags to brew a strong tea, strain and use the liquid when it is warm.

Strong black coffee decoction obtained by mixing coffee powder with boiling water and then straining can also help to stain hair a dark brown. You need to soak your hair in the tea or coffee decoction for quite a few hours to see the results.

An easier way to make the coffee dye is to mix in some instant coffee granules with some hair conditioner

36 |May-June 2015 | Beauty & Fashion World

and mix well before applying to hair.

Here are some hidden beauty benefits of coffee you should know.

AMLA By itself, amla does not have the ability to dye hair; however, it can help to tone down the red or brown colour of a henna-indigo hair colour. Along with this, amla also helps to give a natural shine to the hair after you have washed off the dye. When mixing in amla powder, it is important to add it last into the paste, just before you apply the paste to your hair. Amla also adds shine, rids dandruff and also reduces hair fall.

WALNUT SHELLS The outer hard shell covering of

walnuts gives a very strong colour that can dye your hair a dark brown.

Crush the walnut shells and immerse them in boiling water, and boil well for about half an hour. Then cool the liquid, strain it and using a cotton ball, apply the liquid over the part of hair you want to dye.

Allow to stay on hair for at least one hour and then rinse out using a mild shampoo and water; avoid using hot water which may cause a loss of the dye effect. This liquid is a very strong dye and will stain everything it comes into contact with a dark brown – skin, cloth, utensils and even the tiles. Therefore, make sure you avoid contact with such surfaces during the preparation, applying and washing off.

beautyn|care

10 uses of aloe vera gel for better health and beauty

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loe vera is the most powerful medicinal herb because of its many uses and healthful effects. In addition to having soothing and rejuvenating effect on your skin, aloe vera gel also benefits your health in a number of ways.

RELIEVES COUGH AND COLD Aloe vera gel is a safe and effective remedy for providing quick relief to cough and cold. It is a potent antibacterial and antiviral agent that prevents the growth of microorganisms causing cough and cold. Here are some more natural home remedies for cold and cough.

How to use: Cut open a leaf and scoop out the jelly-like substance from it. On slow heat, heat the gel on a pan for 2-3 minutes Consume it to get rid of cough and cold REMOVES ACNE SCARS Aloe vera gel is a fantastic remedy to get rid of acne scars. It regenerates damaged tissues and decreases swelling on the affected area. Regular usage of aloe vera gel also helps prevent breakouts, resulting in smoother skin.

How to use: Take an aloe vera leaf, peel the outer covering and extract the gel from inside. Apply the gel on the scars and leave it for 30 minutes, and wash it off with cold water. Apply the gel two times a day for best results RELIEVES CONSTIPATION Aloe vera is a laxative and thus, extremely beneficial in relieving constipation. It increases the ability of your gut to absorb nutrients and digest food properly.

How to use: Scoop out the gel from an aloe vera

leaf Mix 2 tablespoons of aloe vera gel with 1 tablespoon of apple cider juice. Consume this for at least 3 consecutive days to relieve constipation PREVENTS WRINKLES Aloe vera can protect you from wrinkles and other signs of aging. It contains polysaccharides that stimulate the regeneration of skin cells. It also has anti-inflammatory and antioxidant properties that prevent the skin from the damage of the ultraviolet rays.

Also read 10 tips to prevent wrinkles and other signs of ageing.

How to use: Cut open an aloe vera leaf and extract the gel. Add 1 tablespoon of cucumber juice to it and mix well. Add 3 drops of rose water to the mixture. Apply it to your face and leave the mixture for 15 minutes. Apply this once every day to reduce the signs of aging.

REDUCES DANDRUFF Aloe vera has antiviral and antifungal properties that can kill the microorganisms and prevent the hair follicles from clogging that can cause dandruff.

Regular application of the gel can help you get rid of the itching and irritation associated with dandruff. Here are some herbal remedies to cure dandruff.

regain the lost elasticity caused due to stretching.

has soothing properties which work very well for healing sunburns.

How to use: Cut a leaf from the aloe plant, peel out the outermost skin and squeeze out the gel. Massage it well over the affected skin, you could also combine aloe vera gel with vitamin E oil and use. Apply this daily and you will find that stretch marks gradually fade.

How to use: Refrigerate aloe vera leaf for a night and peel it open to extract the gel. Apply it directly on your sunburn and leave it for 10-15 minutes. Use this gel twice a day to quickly get rid of the sunburn. If you have normal skin type, you can mix the gel with 1 tablespoon of gram flour. For oily skin, you can add few drops of honey and for sensitive skin, combine the gel with a few drops of cucumber juice.

Note: Aloe vera is suitable for all skin types.

SOOTHES SKIN RASHES AND ITCHY SKIN Aloe vera gel contains vitamin E which helps heal the skin. It is a good moisturiser and has natural soothing qualities which can soothe the area and reduce inflammation caused by itching. Also read 6 home remedies for itchy skin.

How to use: With the help of a knife, scrape out the inner jelly of the aloe vera leaf. Apply the gel on the affected area and leave it for a few minutes. Applying this gel can give you instant relief from itching.

SOOTHES SUNBURN Aloe vera gel is an easy and popular sunburn treatment. It is antibacterial and

Heals burns The gel of aloe vera leaf has cooling properties that help soothe burnt skin.

The gel increases blood flow in the vessels, closer to the skin’s surface, helping the damaged skin repair itself.

How to use: Break aloe vera leaf and squeeze the gel out of it. Gently rub the gel in the burnt area in circular motion. Rub aloe vera gel twice a day for 23 days until there is relief in pain.

How to use: Extract aloe vera gel from aloe vera plant and apply it on your scalp. Leave it for 30 minutes and later wash your hair with a mild shampoo For best results, apply it directly on your scalp without oiling your hair.

LIGHTENS STRETCH MARKS Aloe vera has anti-inflammatory properties that can limit the growth of stretch marks. It has the ability to heal the small tears in the skin layers and is therefore, the perfect solution to help Beauty & Fashion World | May-June 2015 |37

h a i r | c a r e

Herbal Hair Care Herbs That Work Miracles for your Hair

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hen we talk about herbs, we are usually talking about cooking; but that’s just one way of using them. Owing to the richness in its contents, herbs are known to boost health. When you speak of health you can include your hair health, body health, skin health and so on.

1. Gooseberry: Gooseberry or Amla, a very popular ingredient of the Indian household, is a vitamin C rich herb that claims to add shine and lustre to your dull and lifeless hair. This tiny green ball look alike has anti-inflammatory and antioxidant properties, which further helps maintain a healthy scalp, thus promoting hair growth.

Rubbing the scalp with fresh Amla juice or applying the paste of Amla powder mixed with lemon juice on the hair for 10 to 15 minutes prior washing offers positive results.

Amla juice, when mixed with water, helps restore the vitality of hair, while

offering strength and shine.

Gooseberry claims to control dandruff, prevents excessive hair fall and pre-mature greying. Addition of some Amla powder to Henna mix offers conditioning and restoring properties.

2. Curry leaves: Curry Leaves, a very common and well known herb, claims to prevent premature greying, stimulates hair growth and nourish the roots.

You could boil these little leaves in oil (coconut, olive or sesame) and apply it to your scalp, and leave it overnight for healthy, strong and shiny hair. You also could grind and mix it with buttermilk or yogurt and apply on regular basis as yogurt is said to help restore hair moisture.

3. Basil: Basil or Tulsi as it is commonly known to help rejuvenate hair follicles.

Massaging Basil oil into the scalp not only moisturises the hair, but also helps stimulate blood circulation,

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which further stimulates hair follicles for hair growth. Basil is said to contain Eugenol and magnesium, which together improve blood flow to the scalp.

Make basil oil at home by drying some basil leaves in the sun, powdering them and mixing it with double the quantity of slightly preheated olive oil. Sieve the oil in muslin cloth and store it in a jar or bottle with a tight cap and place it in the refrigerator. Make sure you don’t

use this oil for more than 11 days since the day of creation.

4. Neem: Anti- inflammatory, anti-fungal, antiviral and anti-bacterial properties rich herb, Neem claims to treat and soothe the scalp.

It also boosts hair growth, and prevents and cures many hair problems like itchiness and dandruff. Boiled neem water, when used as last rinse after a hair wash,

h a i r | c a r e reduces dandruff and prevents it from coming back.

Dry neem powder can be mixed with water to make a thick paste and this can be massaged on the scalp to exfoliate, cleanse and nourish the scalp. Nearly 30 minutes before shampooing will offer benefits. Note that the core of Neem oil strong, and thus, it should be mixed with lighter oil such as olive, coconut and almond before application.

6. Hibiscus Flower: Hibiscus flower is known to add shine to the dull hair while and also fights greying hair.

Heat any oil that you use on your hair with this flower and apply it on your scalp 30 minutes before a hair wash for positive results. You could also make a pulp of this flower and apply it on the hair for 30 minutes.

5. Reetha: Soap nuts or Reetha is said to contain Saponin, a natural cleanser easily available on the market.

7. Castor Oil: Known for germicidal, insecticidal and fungicidal properties, Castor oil is said to clean the scalp of all impurities thereby nourishing and preventing it from drying.

Reetha works to cleanse the hair while offering better shine and lustre. For best results, soak 6-7 balls of reetha with 2 Amla in about 500ml of water overnight.Then heat this water till it just starts to boil.

When this mix cools down, mash it to pulp and strain it. Use this liquid to wash your hair. As this herb lacks lather, avoid hair massage. Instead apply and leave it for 5-10 minutes and rinse.

Their high concentration of Omega 9 fatty acids promotes hair thickness, growth and also re-growth in balding areas. Presence of ricinoleic acid in the oil proves to be a great remedy for mild or severe dandruff.

Benefit from this oil by mixing 1 part coconut oil to 4 parts castor oil. You can also add 1 part olive oil to the mix for added benefits. Massage this mixture into your hair and scalp, and then shampoo and condition as

usual. Repeat this at least twice per week.

8. Aloe Vera gel: Aloe Vera, an important ingredient in the herbal hair salon, is said to promote natural hair growth. Apply fresh pulp and juice on the scalp, hair and leave it for around 30 minutes. This will help hair to grow.

This moisture filled herb claims to offer best results when used from freshly cut leaves.

9. Ginger: Ginger is not only healthy for our body but it works great on our hair too. Ginger oil helps in treating and preventing dandruff and is known to stimulate hair growth while boosting circulation. To make ginger oil at home, grate ginger root and place it inside a muslin cloth. Squeeze out the juice and mix 1 teaspoon of the fresh ginger juice into one fourth cup of sesame oil. Mix the oil and juice together and massage it into your scalp and leave it for 30 minutes before rinsing it out with a mild shampoo.

10. Lemon Grass: Key ingredient of Thai and Vietnamese cooking, Lemongrass, is well known herb that protects and strengths the hair.

It can be used as a hair rinse, when 2-3 teaspoons of dried lemongrass is boiled with 1 cup of water.Even though using herbs is a better option than using synthetic products, it does not mean that herbs are completely safe.Some herbs might suit some users, but not necessarily the others. Hence forth it is a better to do a patch test first before using any to detect any kind of allergy or adverse reaction.

These herbal care for hair tips are just the tip of the ice berg though! But they are more than sufficient to keep our hair hail and hearty. Do leave us your opinion in the comments.

Beauty & Fashion World | May-June 2015 |39

s p e e d | n e w s

CHANGE THE FACE OF ADVERTISING FOR FAIRNESS CATEGORY IN INDIA

T

he Advertising Standards Council of India (ASCI) recently drafted new guidelines which could potentially change the face of advertising for the fairness category in India.

These guidelines will affect some of the biggest brands in the category which will need to find new interpretations of beauty for Indian consumers. Today, beauty has become a very personalised category for consumers who expect their identities to reflect in their choices. The challenge for brands is to create personalities in order to attract a specific set of consumers.

Beauty category is an intriguing one with various ways to interpret the category such as archetypes and models like segmentation, behavioural and psychographic.

Here we analyse the category using Brand Asset Valuator (BAV速), Rediffusion Y&R's global brand diagnostic tool. We look at different dimensions of beauty among females and look at how brands are classified into these in India.

We find that there are six dimensions of beauty which exist in India. The first consists of brands with energy and dynamism which are perceived by consumers to be daring and different from others. We call this dimension as 'Bold'. Fair & Lovely, which is the biggest skin care brand in the country, falls in this dimension.

Consumers associate the brand with the confidence and success which comes with fair skin in India. The brand has consistently shown women how to transcend social barriers and as a results is associated with the 'Bold' dimension. The next dimension of beauty is 'Inventive' where we see brands associated with innovation and providing unique proposition to the consumers.

adopters and could be a good way to involve them with the brand. For example, Nivea Whitening Deo combined whitening benefits for underarms along with fragrance. Chik exploded the shampoo market by innovating packaging format through sachets. Dabur Gulabari Cream takes the myth of gulabjal in Indian ethos and provides consumers with a unique proposition.While some brands communicate energy or innovation, some focus of getting the basics right and delivering the core benefits to consumers.

This 'No-Nonsense' dimension of beauty has brands like Vicco Turmeric which has enhanced the proposition of Ayurveda over years.

These consumers have a simple and straightforward approach and prefer tradition and reliability. Another example in the 'Non-Nonsense' dimension is Bajaj Almond Drops.

Then there is the dimension of 'Genuine' where brands stand for trust and authenticity as well as claim delivery of performance and quality.

It is interesting to see brand like Dove which stands for "real beauty" or Pears which talks of "masoom twacha" use their communication to enliven their 'Genuine' dimension among consumers.

The next dimension consists of brands which own class and prestige along with delivering style and glamour. This 'Posh' dimension would attract premium consumers who also demand social standing among peers. Brands like Estee Lauder, Lancome, Maybelline and Artistry get classified in this dimension. Finally, some consumers

Inventive brands attract early 40 |May-June 2015 | Beauty & Fashion World

would like a dash of fun and charm in their lives and expect their beauty brands to deliver the same. These brands fall in the 'Flirty' dimension of the beauty category. Some of the brands in this dimension are Lux and Garnier.

Using the BAV model globally, we find that there are two more dimensions of beauty viz. 'Avant-Garde' and 'Nurturing'. However, these dimensions are as yet nascent in India and would emerge in coming years.

h a i r | c a r e

Keratin Hair Treatments: What to Expect waiting period, you should use sodium-sulfate-free shampoo to help maintain the treatment.

How Long It Lasts: Expect the results to last two to 2 1/2 months.

Keratin treatments won't make your hair break, but the flat-ironing might.

"The hair breakage has nothing to do with the treatments and everything to do with the flat irons that are used to dry and seal the hair afterward," says New York dermatologist Neil Sadick, MD. "Some stylists may use a flat iron that is way too hot and scorches hair, making it break off."

L

onging for smoother, straighter hair? Keratin hair-straightening treatments are a popular option at salons.

If you're thinking about trying it, you should know this: What Is Keratin? It's a protein that's naturally in your hair.

How It Works: A stylist applies a keratin hair-straightening product to your hair and then uses the heat of a flat iron to seal it in. The process takes about 90 minutes or longer, depending on your hair's length.

Salon keratin products include Keratin Complex Smoothing Therapy

by Coppola, Global Keratin Complex, the La-Brasiliana treatment, Brazilian Keratin Treatment, the Brazilian Blowout, and Brazilian Hair Straightening.

Time-Saving Tresses: If you usually style your hair straight, a keratin hairstraightening treatment could shorten your blow-dry time by 40% to 60%, says hair stylist Henri Borday of New York's Mizu salon and corporate educator for Global Keratin.

Farewell, Frizz: You can forget about frizzy hair after treatment. "You could walk out in moist or light rain and your hair won’t change," Borday says.

Wait Before You Wash: You shouldn't wash your hair for three or four days after getting the treatment. That's because the solution takes time to work, he says.

Upkeep: After you get a keratin hair treatment, and after the don't-wash

42 |May-June 2015 | Beauty & Fashion World

"Keratin is more of a restorative treatment," Borday says. "Even if you have a good hair type, it still strengthens the hair shaft and makes your hair more resilient."

Sadick recommends checking with a dermatologist before getting a keratin treatment if you have psoriasis or seborrheic dermatitis .

s k i n | c a r e

The Birthplace of Plastic Surgery

T

he nose and face have played a prominent, even Cyranoesque, role in India’s history — from the Hindu god Shiva transplanting an elephant’s head on his son Ganesh to the enormous running nose of Saleem Sinai in Salman Rushdie’s Midnight’s Children to facial decorations like nose piercings and the bindi (forehead dot). But few people realize that India’s surgeons actually invented facial reconstruction and plastic surgery about three and a half millennia ago. And for good reason too.

Indian physicians have been performing skin grafts, rhinoplasty and other plastic surgery techniques since 1500 B.C.E. The first detailed accounts of such procedures come from Sanskrit texts penned in the 6th century B.C.E. by the Hindu surgeon Sushruta that still form the basis of modern Ayurvedic, or traditional, Indian medicine.

Noses were particular organs of

pride and respect for many men, and thus a frequent target in battle.

After noting that “wine should be used before the operation to produce sleepiness and even insensibility to pain,” Sushruta describes in great detail a rhinoplasty procedure in which a flap of skin from the patient’s cheek is cut and twisted skin-side out over the nasal cavity, where it is rolled over itself and attached over two wooden tubes in order to preserve the air passages. Sushruta also discusses how to dress and treat the wounds and related procedures like tissue grafting and fixing a harelip.

Procedures for repairing noses, ears and other lost or damaged body parts were also developed by Sushruta and others in ancient India for good reason: high demand.

As with Saleem Sinai, noses were particular organs of pride and respect for many men, and thus a frequent target in battle. For the

same reason, amputating the nose was a common punishment (or revenge tactic) in ancient India for sex-related offenses — offenses which, back then, typically included only crimes committed against other men (like adultery) and not the numerous sexual assaults committed against women. And while the perpetrators of sexual assault today may deserve a good nose-shearing, thankfully — with the stiffer legal penalties for rape, stalking and voyeurism recently enacted by Indian lawmakers in the wake of several heinous sexual assault cases — such retributive measures may no longer be necessary.

West and countries such as Nigeria, Afghanistan and Iraq.

With quality and price a lure for foreign visitors in search of affordable nipping and tucking, India should thank/blame itself for what it wrought those many moons ago.

And it’s not like India’s plastic surgeons are hurting for customers these days. The most recent survey from the International Society of Aesthetic Plastic Surgeons ranks India at No. 8 in the world with over 466,000 surgical and nonsurgical (e.g., Botox) procedures performed every year. India also enjoys an influx of surgical patients from both the Beauty & Fashion World | May-June 2015 |43

w e i g h t | c a r e

NATURAL HEALTH - Weight Loss

E

very single day, you will see countless products promising magical weight loss without any effort on your part whatsoever.

But such is the paranoia of being obese, millions fall for those shams.

There’s only one way to lose weight – exercise and eat right. However, there are certain foods/herbs/ home remedies for weight loss you could try.

Flaxseed (alsi) Called alsi in Hindi, the seed comes out with an outer coating which makes you feel fuller than normal and hence curbs your tendency to eat. It’s also a rich source of omega3 fatty acids which is good for your heart. Simply crush flaxseeds and add to foods like soups, cereals, oats, chappati and since they’re naturally bland, they won’t change the taste of your dish. Also read how you can lower your cholesterol with flaxseed.

Green Tea Green tea has gained immense popularity as tool to facilitate weight loss and millions are switching from coffee to green tea because of its high antioxidant capacity. Research also suggests that it boosts metabolism, burns fat which makes it a perfect drink for people who want to lose weight. Also, it’s not supposed to be drunk with milk or sugar which reduces the calorie intake. Here are some more benefits of green tea.

Cinnamon The herb that makes things ‘Christmasy’, helps activate insulin receptiors and enzyme systems involved in carbohydrate metabolism. This helps regulate your blood sugar levels, increase metabolism and reduce bad cholesterol from

the body. You can simply sprinkle some on your breakfast cereals, coffee or tea for that added flavour!

Black Pepper Hot things usually help you lose weight and black pepper is no different. The piperine in it acts as a digestive while it also helps prevent the formation of fat. Also, spicy food items tend to people more active which will help with weight loss. The best thing is that pepper can be added to almost anything you’re eating from salads to meats.

Turmeric/Haldi Recently studies have shown the immense health benefits of turmeric and scientists are even researching methods to see if it can be used to fight cancer so no wonder it helps in weight loss as well. Studies have shown that it helps metabolise fat and also reduces the risk of developing diabetes. The great thing about turmeric is that it’s already part of our eating habits and can be added to veggies, rice, curries, dals, etc. You may also want to read 7 reasons you may start drinking turmeric milk or haldi doodh Ginger Another herb which can help because of its digestive properties is ginger which is thermogenic. This basically means that it helps raise the body’s temperature by burning fat which makes it perfect for people looking to lose weight. Researchers also found that it has a satiating effect which means you tend to eat less and this further helps the cause.

Ginger can be eaten either by powdering and mixing with rice dishes or veggies or by mixing a tablespoon of it with water. Read about how you can keep your heart healthy with ginger.

44 |May-June 2015 | Beauty & Fashion World

product|launch

Estée Lauder Companies Acquires Skin Care Brand ‘GLAMGLOW’

GLAMGLOW received financial advice from The Sage Group and legal counsel from Skadden, Arps, Slate, Meagher and Flom LLP.

T

he Estée Lauder Companies Inc. announced that it has completed its acquisition of GLAMGLOW, the Hollywood skin care brand focused on fast-acting treatment masks designed to deliver stunning, camera-ready results.

Terms of the deal were not disclosed.

Founded in 2010 by Glenn and Shannon Dellimore, GLAMGLOW is a global multi-award winning, Hollywood-inspired prestige skin care brand, designed for men and women of all ages and all skin types, offering an exclusive collection of high-end treatment masks that help give skin a gorgeous, spotlight-ready glow. Originally known as “Hollywood’s Boutique Secret” for its ubiquity on Hollywood sets, GLAMGLOW now has a robust presence in global specialty-multi channels, including Sephora and Douglas, and in select high-end

department stores, such as Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and Nordstrom.

"The acquisition of GLAMGLOW marks the beginning of a very exciting future for the brand we created,” said Glenn and Shannon Dellimore. “We are thrilled to be joining The Estée Lauder Companies.”

The brand will be overseen by John Demsey, The Estée Lauder Companies Group President, responsible for Estée Lauder, M•A•C, Tom Ford, Prescriptives, Bobbi Brown, Bumble and bumble, Jo Malone London, La Mer, Smashbox, Aramis & Designer Fragrance brands, Le Labo, and RODIN olio lusso.

The Estée Lauder Companies Inc. received financial advice from Moelis & Company LLC and legal counsel from Lowenstein Sandler LLP.

46 |May-June 2015 | Beauty & Fashion World

About The Estée Lauder Companies Inc. The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, M•A•C, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone London, Bumble and bumble, Darphin, Michael Kors, Flirt!, GoodSkin Labs, Tom Ford, Coach, Ojon, Smashbox, Ermenegildo Zegna, Aerin Beauty, Osiao, Marni, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, and GLAMGLOW.

c o s m o | n e w s

Global Hyaluronic Acid Market to Reach USD 10.80 Billion By 2020

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lobal hyaluronic acid market is expected to reach USD 10.80 billion by 2020, according to a new study by Grand View Research, Inc. Growing incidence rates of gingivitis, ulcers, osteoarthritis and geriatric population base is expected to serve this market as high impact rendering drivers. Hyaluronic acid’s novel applicability in the fields of tissue engineering and regenerative medicine is expected to present the market with lucrative future growth opportunities.

Five-injection was the leading product segment, accounting for over 35.0% of the market in 2013.

High usage rates associated with this treatment is one of the primary factors attributing to its large share.

However, the market is expected to experience a growth in demand for low risk and cost effective treatments. Consequently, the singleinjection cycle is expected to grow at an attractive rate over the next six years. The segment, on account of its advantages offers enhanced patient convenience and is therefore, expected to witness improved compliance.

Further key findings from the study suggest: Dermal fillers were the largest application segment and its market was valued at over USD 2.0 billion in 2013. Recent improvements in the field of anti-aging and high compatibility of hyaluronic acid with the human body are some factors expected to drive segment growth during the forecast period.

North America was the largest regional market in 2013 majorly on account of growing incidence rates of target diseases, geriatric population base and the presence of high patient awareness levels pertaining to anti-aging procedures.

Asia Pacific is identified as the most lucrative region of this market.

Growing demand for medical tourism and rapidly improving healthcare infrastructure in the emerging markets of India and China are some factors attributing to its rapid growth. Presence of high patient unmet needs and improving economic conditions in the region is also expected to assist manufacturers in capitalizing on the available untapped opportunities.

Some key market players of the hyaluronic acid market include Anika Therapeutics Inc., F. Hoffmann-La Roche Ltd., Allergan Inc, Zimmer Holdings Inc, Ferring Pharmaceuticals Inc., Sanofi (Genzyme), Zimmer Holdings Inc and Salix Pharmaceuticals.

Manufacturers in an attempt to ensure sustainability engage in extensive R&D aimed at developing cost effective and technologically advanced products. For instance, the introduction of a pill version of hyaluronic acid and the re-launch of hyaluronic acid serum with additional vitamin infusion.

About Grand View Research Grand View Research, Inc. is a market research and consulting company that provides off-the-shelf, customized research reports and consulting services. To help clients make informed business decisions, it offers market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and energy. With a deepseated understanding of varied business environments, Grand View Research provides strategic objective insights.

48 |May-June 2015 | Beauty & Fashion World

Moisture Myths busted by Dermalogica 1. “If you have an oily skin you don’t need to use a moisturiser”, this is a common misconception. Moisturisers lock moisture in our skin and are necessary to maintain a healthy skin.

There are many different types of moisturisers ranging from a heavy emollient type moisturizer which would contain more oil than water and are suited to a dry skin, to a lightweight oil free formula which just maintains moisture in your skin and is perfect for a more oily skin. If we try and dry an oily skin by not using a moisturizer it can cause the skin to produce even more oil.

2. “All moisturisers are the same.” If you looked at the basic make up of a moisturizer you would definitely find similarities. They are not likely to contain hydrating ingredients and moisture binding humectants; some lipids are also likely to be in formula depending on what skin type the moisturizer is for.

Beyond these formula basics there are moisturisers which have additional skin benefits using cosmeceutical ingredients to help with skin brightening, calming skin sensitivity or mattifying on oily skin.

3. “One moisturizer for face and body is fine.” You will usually need heavier weight moisturizer for your body than your face. Our face can produce more its own oil so if we use heavier body moisturizer on our face we can get congestion and even breakouts.

Hands and feet usually need an even heavier moisturizer than our body due to the environmental exposure they are subject to. Finally the skin around our eyes is different to the rest of the face so we do not recommend that a face moisturizer is used around the eyes.

4. “Rich creamy moisturizer are better than lighter creams to event ageing.” The most effective way to slow down skin ageing is to use an SPF every day. Beyond this the type of moisturizer you need is a determined largely by your skin type.

Oily skin needs a lighter weighty moisturizer which has more water in the formula while a dry skin will benefit from a m ore oil rich formula.

Ingredients which help with premature ageing can be included in many types of moisturizers you can find skin brighteners and peptides in light weight formulas as well as in the more nourishing moisturizers.

Beauty & Fashion World | May-June 2015 |51

b e a u t y | t i p s

Minimize Those Lip Lines

T

ired of those fine lines around

small amount of improvement.

and laser skin resurfacing. Fillers for lip lines. Hyaluronic acid is a naturally

your lips? Learn what can be

Substantial improvement can be

occurring substance that can be injected into the skin to improve the look of

done to minimize the

gained from dermabrasion, which is

fine lines. Hyaluronic acid adds volume between skin fibers that have lost it

appearance of lip lines, from fillers

more effective for the upper lip than

over time. Your doctor may offer several other filler options — your own fat,

and dermabrasion to plastic surgery.

the lower lip."

for example. Swelling from a pharmaceutical filler decreases over a few days;

For some women, especially

fat injections may take one to two weeks. Results from both are temporary

smokers and sun worshippers, lip

Treatment options depend in part

lines can become a bother and a

on how many lines you have, says

and may diminish over time.

reason they desire plastic surgery.

Michael Olding, MD, chief of plastic

Dermabrasion for lip lines. Dermabrasion is a cosmetic procedure in which a

Years of cigarettes and UV exposure

surgery at George Washington

dermatologist scrapes away the surface of skin, evening out the look of fine

can cause dozens of fine lines to

University Hospital in Washington,

lines. A chemical peel achieves a similar effect with the use of a caustic

collect around the lips.

D.C. Many fine lines would require

chemical that burns away the top layers of skin, revealing the smoother

dermabrasion, whereas a few deep

surface underneath.

"The best treatment for lip lines is

lines could be addressed with a

prevention; protect the skin from

filler, he says, adding that the choice

These procedures may require downtime of up to two weeks depending

sun and avoid tobacco products,"

comes down to filling the lines or

on the intensity of the treatment. Laser skin resurfacing for lip lines. Laser skin

advises Clinton Humphrey, MD, a

flattening them.

resurfacing uses a targeted beam of light (a skin laser) to even out the skin’s surface. For laser resurfacing and dermabrasion, you may have flaking for five

facial plastic surgery fellow at the University of Illinois at Chicago.

Options for minimizing lip lines

to 10 days and notice results in 10 to 14 days; the skin may remain pink or

"Once lip lines are present,

include fillers (also known as soft

flushed for one to six months.

hyaluronic acid fillers may provide a

tissue augmentation), dermabrasion,

54 |May-June 2015 | Beauty & Fashion World