March-April 2016 / BeautyWorld Middle East Special

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beauty UAE cosmetics market fastest growing to future The UAE cosmetics markets witnessed a remarkable growth, which is expected to reach more than AED5.6bn by 2018, according to Euromonitor International reports and studies.

The Middle East and Africa region ranked first as the fastest-growing cosmetics market in the world. The retail sector of cosmetics and personal care tools will record an annual growth of 4.8 per cent for the period from 2014 to 2019, according to Euromonitor International statements. According to the reports, the region continues to lead as one of the new growth destinations for makeup and personal care. It is estimated that the annual growth rate of 4.8 per cent will be almost double the global average of 2.6 per cent, surpassing the world’s fastest-growing market, the Asia-Pacific region, which stands at 4.5 per cent.

Beauty and personal care in the United Arab Emirates is expected to register further healthy growth over the forecast period. Whilst the mass segment will benefit from the strong influx of expatriates and an increasing interest in value-added products, the premium segment will be further supported by increasing numbers of inbound tourists, eager to find gifts for friends and family back home. This positive outlook is expected to be further boosted towards the end of the review period by the upcoming Expo 2020 in Dubai.

UAE has emerged as an exceptionally attractive market for cosmetic companies to introduce their new products as it is one of the largest beauty markets in the world and is endorsed by affluent clientele. The demographic variety of consumers that are spread within the UAE translates into a diverse market that allows companies to offer variety of product across varied price spectrum. While the market for luxury products has a large clientele in the UAE, there is also a strong market for regular, value-for-money product lines. Although the cosmetics market is dominated by women's products, spending by men is also on the rise.

Cosmetics market in UAE is witnessing a new drift towards the increasing demand of Halal certified cosmetics products. The exponentially increasing preference for Halal cosmetics products has led to change in the business strategy of the local as well as international companies present in the market. Companies are now changing their product assortment in order to accommodate the growing demand for Halal cosmetics products due to transition in the customer preference for Halal products.

Printed, Published & Owned by Amrita Kanwar. Published at D 182, PR House, Anand Vihar, Delhi 110 092 and Printed at Chandu Press, 63, Patparganj, Delhi. Editor : Amrita Kanwar

TOPICLEAR ADDS NEW ITEMS TO ITS LINE

TOPICLEAR SKIN TONE BODY OILS! MIAMI, FLORIDA, USA

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he name says it all, Topiclear’s Skin Tone Body Oil is the new fast acting solution for dry skin and uneven skin tone. The most major causes of discoloration or dark spots are acne scars and sun damage. Topiclear® is one of the first brands to offer a solution to skin discoloration for more than 20 years.

Topiclear® has provided great quality products for the skin and now it introduces a new form of solution to moisturize and even out the skin tone by using body oils with natural fragrances such as Papaya and carrot.

Choose between Topiclear Number One Skin Tone

4 | March-April 2016 | Beauty World ME | Beauty & Fashion World

Body Oil for a light fragrance, yet with the power to remove skin discoloration while leaving the skin beautifully smooth, or pick Topiclear Number One Papaya Skin Tone Body Oil that has unique papaya properties to help bring the skin back to an even toned complexion with a healthy look.

skin ailments, such as breakouts, dry skin, cellulite and premature aging.

These claims come from the powerful enzyme found in papayas called peptin. Peptin is a natural digestive enzyme, when applied typically to the skin it helps to even out the skin tone and leave it with a radiant healthy look.

There is also the option of choosing Topiclear Number One Carrot Skin Tone Body Oil that is made with natural carrot root extract that works on rejuvenating the skin and removing dark spots due to scaring or sun damage.

While the carrot and papaya help with skin discoloration, what really makes Topiclear® products work is the 2% of hydroquinone. Hydroquinone is an effective safe treatment for dark spots and hyperpigmentation. It is known in the beauty industry that products containing hydroquinone are usually the most popular amongst consumers facing skin discoloration.

“All three products are created to take away the worries of having dry uneven toned skin or take away the struggle oh having to cover up the dark spots with makeup. Here is a product that works to take all of those problems away!”

The benefit of carrot in Topiclear® products is that it contains vitamin A which protects from sun damage; helps with pigmentation, blemishes and uneven skin tone. Acts as an antioxidant to cell damage. Helps slow down aging of cells. Carrot oils improve skin tone, elasticity and prevent premature wrinkling and dry skin. Papaya has been used to heal

All three products can be easily added to the daily skin cleansing routine before the start of one’s day or before going to bed. Using it daily will ensure rapid results to a beautiful smooth even toned complexion.

If you would like more information about this topic or about additional Topiclear® products, please contact: International Beauty Exchange ibemail@ibeautyexchange.com

COSMOPROF WORLDWIDE BOLOGNA RESUMES THE ABROAD PROMOTION PROGRAM FIRST STOP: AZERBAIJAN

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he project of the international promotion of Cosmoprof Worldwide Bologna platform contin ues. The observatory for the cosmetic chain of international importance organized by Bologna Fiere is present in Bologna, Las Vegas (Cosmoprof North America) and Hong Kong (Cosmoprof Asia).

Thanks to the collaboration with Cosmetica Italia – the personal Care Association and the support of the Italian Ministry of Economic Development and ICE – the agency for the promotion of Italian companies abroad, the presentation of the exhibition in key markets for the beauty industry continues, which not only confirms the international leadership of Cosmoprof network, but it encourages contacts with new key players and buyers.

The first step for the promotion of Cosmoprof Worldwide Bologna, celebrating in 2017 the 50th edition, is Azerbaijan. A delegation of buyers from Azerbaijan was already present in the 2016 edition, within the collaboration program with ICE. On 28 and 29 April the organizers of Cosmoprof Worldwide Bologna will give presentations to companies and local chambers of commerce. Azerbaijan's choice as the first stop of the road show in 2017 is not random: the country is experiencing significant economic growth rates, thanks to the rise in domestic consumption, which also affects the beauty, hygiene and perfumery products.

New business contacts in Azerbaijan will promote the presence of buyers, distributors and retailers of the country in Bologna, for the 50th edition of Cosmoprof Worldwide Bologna, scheduled from March 17 to March 21 and from March 16 to March 19 with Cosmopack, the event dedicated to the beauty industry .

For more information: www.cosmoprof.com 6 | March-April 2016 | Beauty World ME | Beauty & Fashion World

Beauty & Fashion World | March-April 2016 | Beauty World ME | 7

Middle East men’s grooming market estimated to grow 25 per cent over next four years, valuing US$829 million in 2019 – Euromonitor

BEAUTYWORLD MIDDLE EAST 2016 SPOTLIGHTS THE RISE OF THE ‘WELL-GROOMED MAN’ AS EXHIBITORS INTRODUCE MALE-SPECIFIC PRODUCTS Beautyworld Middle East is growing in prominence, and more and more exhibitors are introducing dedicated skincare and haircare lines specifically targeted toward the men’s segment,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East.

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he popular phrase ‘success favours the well-groomed man’, appears to ring true in the Middle East, as the region’s men spend more time in front of the mirror and more money on personal care.

According to analysts Euromonitor International (EMI), Middle East men spent US$662 million on male grooming products in 2015, including shaving gear, skincare, haircare, toiletries, bath and shower, and deodorants, with this estimated to grow 25 per cent over the next four years to reach US$829 million in 2019.

The growth is even more evident in the GCC, with the retail value of the region’s men’s grooming market projected to grow 32 per cent from 2015-2019, increasing from US$426 million to US$561 million.

With males paying more attention to their appearance, men’s grooming forms the fifth largest segment in the Middle East beauty and personal care market according to EMI – behind fragrance, haircare, skincare and colour cosmetics.

And the rise of the Middle East metrosexual hasn’t gone unnoticed, as global exhibitors at the upcoming Beautyworld Middle East 2016 trade show this month in Dubai prepare to showcase an inspiring array of men’s-specific beauty and wellness products. “While still in its nascent stage, men’s grooming at

“The contemporary man is no longer averse to pampering himself with choice beauty products and haircare aids, while beauty treatments, skin conditioning and manicures are par for the course as part of the grooming routine, which earlier used to comprise an occasional visit to the barber for a trim and a shave.”

Taking place from 15-17 May at the Dubai International Convention and Exhibition Centre, Beautyworld Middle East 2016 will also feature the inaugural Battle of the Barbers competition, further underlining the growing prominence of the men’s grooming segment.

Hosted in partnership with the British Barbers’ Association, Battle of the Barbers will pit the UAE’s most talented scissor jockeys and razor whiz kids against each other in boxing ring setting as they go toeto-toe in an effort to be crowned the undisputed champion.

Up for grabs are two coveted titles UAE’s Best Barber and UAE’s Best Shave, while one elite barber will go on to compete against the best from the UK and USA in a global showpiece event held in London.

Meanwhile on the show floor itself, dozens of exhibitors will showcase new men’s-only products, spearheaded by Italian companies Eldan Cosmetics, which is introducing its Eldan For Man skincare line, and Edelstein, a manufacturer of professional haircare products, that will showcase its Luxina brand

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specifically designed for barbers.

“Luxina was first created as a hair pomade which evolved into a complete line dedicated to beard, moustache and haircare, tailored to the modern man, who loves taking care of himself,” said Franco Pellegrini, Partner at Edelstein.

“Expressly designed for barbers, Luxina is formulated in a wide range of products that goes from wax pomades to products that follows the man during his personal ritual, accompanying him in both pre and post shaving moments.”

Elsewhere, DNG Group, another Italian company, will launch its organic Barba Italiana line of men’s grooming products, including hair, beard and shave care, along with finishing and styling products.

“Barba Italiana is dedicated entirely to the care and wellness of the modern man,” said Giacomo De Nardis, the President of DNG Group, whose products are made with 100 per cent natural essential oils, don’t contain paraffin, SLS, SLES, or GMO’s, and aren’t tested on animals.

“We’d like to enlarge our vision of male wellness and care in the Middle East by finding distributors who want to develop the brand with us and build a strong and successful business partnership in the region. Our aim is to not only offer quality and efficiency, but also to offer something different in the market specifically for men’s needs.”

Other companies introducing men’s grooming products at Beautyworld Middle East 2016 include BBCOS, which is launching its therapeutic Green Care Essence haircare line; Nazih Group with its Sexy Hair line of pomades, waxes, and hair lotions; and Conatural Bodycare, which will present its organic certified range of skin and haircare products for men.

Raffaele Bertola, CEO of BBCOS, said: “During the last few years we have observed an exponential and constant growth trend of hair cosmetics products dedicated to men, both in the context of the professional market where we are dealing predominantly, and in the mid to high end retail level.

“The trend of the men’s cosmetics market will consistently grow over the next five to ten years, and the range of new dedicated products will be increased accordingly. The main role will be kept by therapeutic treatments, but dedicated hair care lines, finishing and modelling products, and even hair dyes for men will be at the top of sales in the short to mid-term future,” added Bertola.

Beautyworld Middle East is the wider region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing. The show’s footprint covers not only the Middle East, but extends across North and East Africa, Central and Southeast Asia, making it a magnet for leading international beauty and wellness brands looking for further business in the region.

Now in its 21st edition, the threeday event will host more than 1,500 exhibitors from 60 countries, and focuses on the five product groups of Hair, Nails, and Salon Supplies; Fragrance; Cosmetics and Skincare; Machinery, Packaging and Raw Materials; and Professional Equipment and Spa.

Beautyworld Middle East 2016 will also host a range of special features, including Centre Stage by Nazih Group, Quintessence – the art of perfume, the Trend Forum, Hair Education by ghd, Nail It! By OPI, the Wall of Beauty, and the two-day Business in Beauty Summit.

www.khalisperfumes.com www.facebook.com/pages/khalisperfumes

International visitors gear up for second edition of in-cosmetics Korea

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osmetic manufacturers across the globe seek to learn more about the trends helping Korea become Asia’s most inventive personal care market Korea continues to be one of the success stories of the global cosmetic industry. Exports of products from the country totalled more than US$2.6bn last year according to the Korea Customs Service, while Korean women spent more of their money on cosmetics than those in any other country.

Due to its huge success, both at home and abroad, leading cosmetic manufacturers are looking at Korea’s booming personal care market and the trends shaping consumer demand, in an attempt to benefit from the wealth of opportunities coming from the country. in-cosmetics Korea returns to Seoul this July, providing the international cosmetic industry with a platform to do just that. 200 companies are expected to exhibit at the event, alongside a series of seminars designed to highlight the latest

scientific developments and market insights.

A larger exhibition than in 2015 Following the very successful inaugural event last year, approximately 20 percent of the exhibition space will be covered by new exhibitors – 55 percent of which will be international businesses. Visitors will be able to find new ingredients and discuss formulation requirements with AB Speciality Silicones (USA), Croda (Singapore), KCI (South Korea), Morechem (South Korea), Stearinerie Dubois (France) and Yixing Xinyu Chemicals (China).

Meanwhile, large multinationals returning after their 2015 debut will comprise AkzoNobel (The Netherlands), Clariant (Germany), Dow Chemical (USA), Lubrizol (USA) and Wacker (Germany). There will also be a French Pavilion featuring companies from the country, including Albert Vieille, Astier Demarest and Sirius, many of which specialise in fragrances.

Putting science in the spotlight Taking the opportunity to reach out to the show’s large audience, the

National Coordinating Center for Global Cosmetics R&D (NCR), which supports research in the Korean cosmetic industry, will present the country’s latest scientific research during in-cosmetics Korea. Its colocated conference, held on 6 July, will cover anti-ageing, bio-cosmetics stem cells, herbal cosmetics and nanoscale emulsions, among other topics. In total there will be eight free-to-attend sessions – given by leading academics – on themes that will ultimately inspire a new generation of ‘K-beauty’ products.

Among those to present will be Shin Dong Wook of the Amorepacific Corporation R&D Center who will examine the Development of Novel Skin Stem Cells-based Anti-Ageing BioCosmetics; Kweon Dae-Hyuk from the Department of Genetic Engineering, Sungkyunkwan University with a presentation questioning How can we substitute botulinum neurotoxin with plantderived compounds for cosmetic applications? Also, Kim Dong-Il from Dongguk University, will present An empirical study on Korean herbal cosmetics based on Korean traditional medicine prescription theory.

Delivering the latest trends Spanning both days of the event, the in-cosmetics Group’s renowned, free-to-attend Marketing Trends presentations will enable businesses to identify what is driving consumer demand for personal care

10 | March-April 2016 | Beauty World ME | Beauty & Fashion World

products. Cosmetic manufacturers will be able to garner information from the region’s experts so that they can shape NPD strategies for the future.

On day one, speakers from Euromonitor International, FutureTouch and the Korea Institute of Toxicology will discuss the global skincare market, future raw material trends and computer-based nonanimal testing respectively. Meanwhile, on the second day, the Kline Group will present on the global personal care ingredients markets and the current state of preservatives, while The Institute of Personal Care Science will tackle international cosmetic regulations.

Sarah Gibson, Exhibition Director of in-cosmetics Korea, commented: “A dedication to personal care has firmly placed Korea at the heart of the cosmetic industry and at the forefront of research into new skincare products. ‘K-beauty’ products are now in the spotlight around the globe and, as such, we expect cosmetic manufacturers to see this event as a valuable location to identify the trends and ingredients to create new products and increase sales across the globe.” in-cosmetics Korea will take place at Coex, Seoul from 6-7 July 2016. Registration for the event is now live at www.incosmeticskorea.com and cosmetic manufacturers have until 1 July to sign up for free.

EIDEAL and BWME 2016

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ot on the heels of their Fashion Forward success, EIDEAL is lined up to showcase at the forthcoming Beauty World Middle East, due to take place from 15th to 17th May in Dubai. “At BWME, we will be launching new products and we will be introducing a major brand to the region, which I am sure will be a big hit within the industry,” says Eid. “This year, our stand cannot but attract the visitors. We worked really hard on the unique design and I am sure that it will grasp everyone’s attention. It is not to be missed! We are also going to spice things up and do something that we had never done during our previous participations.”

People from all over the world come to attend the BWME and Eid believes EIDEAL’s participation definitely raises awareness about the brand and allows EIDEAL to expand its distribution channel. “Other than building new local partnerships, BWME allows us to get involved with people from outside the region who can be potential distributors of the brand. This year, similarly to every year, our main goal would definitely be to add value to the industry.”

And participation in BWME is not the only exciting venture that the ambitious brand is planning. “We are in the process of organizing a really huge programme that will be taking place for the first time ever in the Middle East and which will target the professional hairstylists’ community,” says Eid. A first for the UAE: The EIDEALSanti Business Leadership Programme Innovative brand, EIDEAL is renowned for providing high-quality, cutting-edge hair tools and excellent

products to its partner salons and now this pioneering brand has gone one step further.

Teaming up with acclaimed business leadership consultant Susie Santiago, EIDEAL will launch the EIDEAL- Santi Business Leadership Programme at this year’s BeautyWorld Middle East.

“We wish to give back to the Hairdressing industry by offering a specialized business development forum for the regions business owners, while also creating a sense of community”, says Haysam Eid, founder of EIDEAL..

This exclusive Programme will be offered to a select number of EIDEAL’s VIP salon partners and will take place over the course of a year.

By pacing the Programme over a 12month period, it allows the salon owners to implement changes gradually. “This offers business owners the chance to take time out of their salon to work on it, as well as in it,” says Santiago. “The participants can take information away and they have time in which to implement these proven business strategies within their businesses.”

The Leadership Programme will be conducted through a series of fastpaced intensive seminars, one-toone coaching sessions and webinars, offering proven business strategies and smart tips to enhance business excellence. “Having managed Europe’s largest hair and beauty salon and Barber shop, with over 150 staff, I understand what it’s like to be in a busy salon environment without much time,” says Susie Santiago. “This unique Programme offers salon owners the chance to develop their leadership skills, manage their time and resources, plan for strategic success, develop-

ing improved operational team work and excellent customer service, giving them an edge over their competitors.”

At the end of the Programme, attendees of the Programme will have the opportunity to enter the EIDEAL Business Leader of the Year Award. The winner of this Award will receive a tremendous accolade, one that will ensure that their professional profile and the reputation of their salon business; is enhanced throughout the region.

Commenting on the partnership, Haysam Eid concludes: “We are delighted to partner with Susie for this unique initiative. EIDEAL is committed to offering our partner salons the best possible business service and support. We are proud that we can now offer them business tools and critical leadership strategies that will allow them to take their business to the next level of success.”

To mark the start of the EIDEAL-Santi collaboration, Susie Santiago will be present at EIDEAL’s BWME stand on May 17th from 10am until 6pm. On this day, she will be pleased to share her strategic business acumen and smart tips with visitors to the stand. She will also be offering salon owners the chance to receive a complimentary 30-minute one-toone business strategy consultation with her. To avail of this unprecedented opportunity, salon owners are asked to contact EIDEAL in advance of the event on to book an appointment time.

HEAD STRAIGHT TO ON-TREND GLAMOUR Three hair wishes every gorgeous girl would go for are ‘Shiny’, ‘Sleek’ and ‘Glossy’ - and now there’s a Geenie

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that really can make your dreams come true! Super smooth hair, so sleek it’s almost like glass, is making a massive comeback this season. So you’ll be delighted to hear that EIDEAL, the Middle East’s premier provider of hair products and tools, has just released its innovative and eco-friendly new straightening flat iron, Geenie.

Their exclusive Germanium mineralcoated plates allow the irons to glide through the hair, giving onestroke, minimum-damage styling.

Whether you want waves that shine and bounce or poker-straight locks such as those seen on the SS2016 catwalks of Jonathan Saunders and Alexander Wang, Geenie will give you the of your trend-led dreams.

Super high-tech, these straighteners instantly reach a temperature of 230 °C, so there’s no waiting around while they warm up, and due to the one-minute inactivity shut-off system, you can head straight out without worrying about leaving them on.

Add to this the high-tech wizardry of automatic power conversion, operating mode function, shiver function mode and dual voltage and you have the new buzz-word in superior hair styling. So go on, let the Geenie grant your hair wishes today!

For

Visit EIDEAL in Hall 2, Stand 2A12 at BWME or visit the website www.eideal.com

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The Largest International Trade Fair for Beauty Products, Hair, Fragrances and Wellbeing in the Middle East

15 – 17 May, 2016 Dubai International Convention and Exhibition Centre, UAE

Realise the beautiful potential of your business Infused with the latest innovations, Beautyworld Middle East holds the formula to maximise your company’s profitability and delivers tremendous opportunities at every turn.

Pre-register online today at www.beautyworldME.com/AD16

Tel: +9714 389 45 00 beautyworld@uae.messefrankfurt.com www.beautyworldME.com

HCT Attends Beautyworld Middle East

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he largest international beauty tradeshow in the Middle East.

Santa Monica, CA: Beautyworld Middle East is holding their 21stedition show on May 15th– 17th, 2016at the Dubai International Convention and Exhibition Centre.

Welcoming over 1,500 guests from more than 62 countries, Beautyworld Middle East is the largest international trade fair for beauty, hair, fragrances, packagingand raw materials in the eastern region. HCT Group will be attending the show for the second year in a row, showing off some of their most popular ZAMAC components.

The beauty market in India has experienced ashift over the last few years with moreconsumers than ever before choosing prestige products over the previously more popularmass brands. This recenttaste for premiumproducts has led to many beauty brands choosingpackaging that is made from metal because it looks very high-end.

Adrian Apodaca, Lead DesignEngineer at HCT Group commented, "ZAMACis a very versatile material, able to be used in a variety of packaging options.

Because it can be injection molded, it is much more affordable and adaptable than other metal options.

This is why it's our go-to material when a package requires a luxurious feel without excessive cost to the client."

One of HCT Group’s most popular ZAMAC products is their globally patented Cooling Tip Technology®ZAMAC Applicators.

This ground-breaking innovation incorporates a unique cooling effect into the application of face, lip and eye products. HCT Metals manufactures in two HCT owned facilities and arethe only suppliers of thepatented Cooling Tip Technology® ZAMAC applicators.Other ZAMAC productsoffered by HCTinclude, but are not limited to: color cosmetic components, fragrance caps and airless packaging.

About HCT Group®: Founded in 1992, HCT Group began as a small London-based company that is now the global leader in cutting edge innovation, design and manufacturing. HCT Group specializes in the design and manufacturing of custom plastic, metal and paperboard packaging.With eight offices around the globe, HCT Group has expanded their comprehensive offering to include filled goods, brushes, airless pumps, POS designs, metals and full turnkey solutions.

For more information, please visit www.hctpackaging.com

16 | March-April 2016 | Beauty World ME | Beauty & Fashion World

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Sephora launches first ‘connected’ store in Paris

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ephora has opened the doors of its flagship digital store in Paris, France. The Sephora Flash store, at 66 Rue de Rivoli, encourages consumers to access Sephora’s online range via an array of digital and interactive features.

Thanks to its online inventory, the store requires about a quarter of the space of a standard Sephora perfumery, and carries just 3,500 products across 30 brands but providing shoppers with the opportunity to sample fragrances and cosmetics from its online catalogue.

If successful, the new format will allow Sephora to open doors in smaller cities where it struggles to find the square footage required for its standard footprint.

Shoppers browsing the store will also receive a virtual basket – an NFC card – to access the online range via screens and tablets. In addition, NFC tags grant access to additional product iformation. Shoppers can recharge their cellphones at the store’s make-up bars, as well as take selfies in a dedicated selfie mirror to share on social media sites.

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Clariant with new extra mild products & surprising textures

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ebut of new GlucoTain® extra mild sensory surfactants and Plantasens® metamorphosis formulations for face, body and hair care New BeautyForward® reveals all about Personal Care trends Clariant, a world leader in specialty chemicals, will surprise and inspire at in-cosmetics 2016 this year, as it takes Personal Care formulators and brand owners on specially-tailored journeys to discover tomorrow’s beauty at Booth G70.

Clariant is using the power of handson experiences on the path from “lab to consumer” to show the mildness, effectiveness and sensory impacts of its new natural-based surfactants and innovative metamorphosis formulations by Plantasens®.

Each visitor is able to explore how the benefits address their different needs when creating the skin care and hair care beauty products of the future. For example, achieving better thickening, the pursuit of extra mildness, the need for an effective cleanser or the desire for a high and long-lasting foam.

New products taking center stage among Clariant’s Personal Care innovations at in-cosmetics 2016 include two new extra mild products in the GlucoTain® range of sugar-based surfactants. GlucoTain surfactants offer individual foam structures that indulge the senses – from fluffy to rich and light to caring – without compromising on cleansing. The range is biodegradable, sulfate-free, EO-free and preservative-free, and mild to mucous membranes, hair proteins and skin lipids.

New GlucoTain Plus – Clariant’s lathering cleanser - strengthens the GlucoTain range with a new level of flash foaming, deep cleansing power for extra mild hair- and skin-

care products to support Personal Care formulators’ growing needs. It has a light and abundant foam and is especially suitable for oily and greasy hair. Also suitable for oily skin, GlucoTain Plus is recommended for facial cleansers and make up removers, giving the skin a deep clean feel.

New GlucoTain liquiFlex – this multipurpose liquid solution offers an easy way to be creative when formulating. It provides high foam, easy hair combing, skin conditioning and leaves a nourishing after feel. It is a more effective liquid thickener that is also self preserving and easy to handle. GlucoTain liquiFlex is suitable for shower gels, shampoos, sulfatefree formats and handwash formulations.

Specialties at Clariant, comments: “Clariant’s advances in formulation technology and truly mild yet effective ingredients are presenting formulators and brand owners with totally new ways to captivate consumers and provide pleasureable and surprising personal care experiences. We are excited to be at the forefront of helping the industry discover the beauty products of tomorrow.”

In-cosmetics 2016 marks the first tradeshow presentation of Clariant’s new BeautyForward® Personal Care Inspirations trend guide. Launched on the eve of in-cosmetics, Clariant is revealing the four consumer types for the 4 inspirational trends– CARE, LOOK, DARE and PURE– in an exciting “discovery tunnel” at its Booth.

Metamorphosis by Plantasens – new formulation concepts will be presented at in-cosmetics Paris, showing the surprising transformations made possible through Clariant’s innovative portfolio and formulation expertise.

Metamorphosis by Plantasens puts the spotlight on the synergistic effect between nature and technology. It allows for extraordinary texture transformations within the same product that surprise and indulge the senses. For example, a lotion that turns from a balm to powder or an oil that becomes milk.

Visitors will have the chance to experience this multi-sensory feeling with four transforming textures for face, body and hair care at Clariant’s booth and at the in-cosmetics Sensory Bar. Get ready to See and Feel the Unexpected!

Ralf Zerrer, Head of Strategic Marketing, Head of Innovation & Application Development Business Unit Industrial & Consumer

22 | March-April 2016 | Beauty World ME | Beauty & Fashion World

Beauty & Fashion World | March-April 2016 | Beauty World ME | 23

IST! Individual Skin Technology Individual skin care products.

On site. Right away. Exclusive.

The individual skin care formula for your customer’s skin.

As soon as the formula is calculated, the computer selects several of the various base components to produce the base cream tailored to the unique properties of your customer’s skin.

The sterile-packed and sealed base product is opened and placed in the IST! Creamer. As calculated by the computer, the Creamer dispenses the concentrates into the base product to produce the optimal formula. The system can select among 17 active ingredient concentrations to add to the base. The amounts of the active ingredients are finely measured to produce a product suited exactly to the unique needs of your customer’s skin.

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hich customer has not dreamed of a cream exclusively created just for her? With the world novelty IST! system you can now offer your customers to fulfill this wish professionally – on side and with all comforts.

You can only provide an optimum skin care product when you know exactly the individual properties of your customer’s skin. This is easier said than done. Measuring the pH-value of the protective acid mantle and the sebum content of the protective lipid mantle, essential for designing the optimum skin care, is not easy. Until now, these values could only be determined approximately. IST! Individual Skin Technology makes this now as an innovative, computerised method possible.

For this purpose, IST! performs direct computer measurements of the following values: the skin lipid content using a specially developed measuring cassette the skin moisture content according to the established Corneometer-principle and the pH-value of the skin using a special pHelectrode.

for designing an individual cosmetic formula suited to the current, individual properties of the skin, and on this basis, for producing a corresponding individual skin care product, IST! represents the first of its kind in the world.

Several years of product development in collaboration with leading international experts has made this possible. IST! ‘asks’ the skin itself.

And the skin finally gets the care that is truly right and therefore the best for it.

A specialised IST! software program determines the optimal combination of ingredients to produce the skin care product for your customer’s unique skin. And it calculates the ideal product formula:

Jar reverse side: You will find your customer’s name

These computer data are supplemented by information from a detailed questionnaire that you fill out with your customer. for directly measuring and analysing the condition of the skin, 24 | March-April 2016 | Beauty World ME | Beauty & Fashion World

These high quality active ingredients include encapsulated plant stem cells, the latest generation of quality peptides such as tripeptides and hexapeptides as a reversible Botox alternative, enzymes to activate cell metabolism, lipofillers to reduce wrinkles, flavonoids for regeneration, and NMF factors to moisturise the skin. IST! products do not contain parabens, preservatives, fragrances, or mineral oils.

Your customer will immediately notice the difference between conventional products and the IST! skin care cream.

IST! The most individual and optimum skin care cream for your customer possible.

Jar base:as according to law, all ingredients included in the customer’s individual IST! cream are listed here as well as No. of formula and date of production

COSMOMED Medical Beauty GmbH Friedrichstrasse 40 a | 58300 Wetter (Germany) Tel. +49 2335 4477 | Fax: +49 2335 2104 info@ist-cream.de | www.cosmomed.de www.ist-cream.de

Our happy flower collection upcoming spring-/ summer 2015 is becoming bloomy-fresh! Colour combinations mirror the awakening attitude to life which one can feel with the first mild sunrays coming out. Simple, but bold colours of the nature will be discovered new. A cool shade of blue, fresh lemon-yellow, bright orange, soothing peach – nude or gaudy shades of pink and red. Are you keen for sun and fun? Show your colours and spread summer mood! Contact: Tel. +49 (0) 6051-92260, www.akzent-direct-gmbh.com

packaging|care

Sustainable Packaging: The Beauty Industry’s Perfect Storm?

A

ccording to Merriam-Webster Dictionary, a “perfect storm” is an expression that describes an event in which a rare combination of circumstances will aggravate a situation drastically. This phenomena now parallels in the beauty industry, where a number of factors are gathering momentum, resulting in a whirlwind of activity unlike any witnessed before. While previous decades have shown a rise in environmental awareness and consumer interest in natural products and reduced packaging, the intensity of the movement subsequently subsided. Today, sustainability, in the beauty industry and elsewhere, is no

longer considered a fad—it’s accepted as a trend, and predicted to become a global way of life.

In addition to consumers’ growing earthfriendly attitudes, corporate boards have caught wind of the effects of sustainable practices on profitability, and have propelled efforts into high gear. Add to this the increasingly powerful role of retail giant Walmart, as well as legislation from countries such as China and Germany—and sustainable packaging protocols for the beauty industry are pushing brands and suppliers to new levels of creativity and compliance. Beauty

26 | March-April 2016 | Beauty World ME | Beauty & Fashion World

packaging is a key communication device to reach a consumer ready to purchase. Thus, it requires constant thought and strategizing in order to convey the right message.

Packaging designs and motifs that are currently being highlighted in beauty packaging include sustainable, animal print, nautical, food and wallpaper themes, as well as those with sculptural and alternative typographic elements. Following trends can be fun and a great way to garner more attention for your brand’s products, but you also always want to make sure your packaging stays true to the core principles of your brand. Packaging is continued on p.28

MODULAR LUXURY SKINCARE FOR ALL SKIN TYPES Made in Switzerland Exclusive ingredients from the swiss alps Globally unique modular system Scientific Cosmeceutical

Discover a whole new skin sensation www.lasaea.com

Distributors wanteD

Beauty Tr ading AG | Bernstr asse West 64 CH-5034 Suhr | Switzerland | Tel. +41 62 855 29 19

www.lasaea.com | info@dobi.com

one of the most important parts of a brand’s presence in today’s crowded marketplace. It is the functional delivery system for the product, and has to work effectively and thoughtfully. It is the billboard for the brand, and should convey a story and a personality. It is also the physical space for product messaging, conveying benefits and instruction. Packaging is often the first and only interaction a consumer has with a brand, and it can be solely responsible for influencing purchase decisions. For this reason, beauty companies tend to invest in packaging design just as much in it—if not more than—any other brand touch point.

manufactured from sustainable materials.

Many companies with brands that follow this trend are visually sustainable, meaning they communicate a natural or eco-friendly look and feel at first glance. Sustainable packaging identities tend to have neutral color palettes or are completely stripped down to the packaging substrate itself. For example, Tay’s skin care line is packaged in 100% ecofriendly bamboo and recyclable PET plastic containers that are long-lasting and can be refilled and reused. The bamboo texture is the primary visual read, and graphics are kept minimal to keep from distracting from the natural beauty of the material.

traditional packaging structure is a recyclable cardboard sleeve with instructions on how to use the products, a game and instruction on how to rewrap the scarf with traditional Japanese techniques. There’s even a face sticker on the label of the person who packed it for you.

This article explores a range of beauty packaging trends taking place in 2013, and includes both superficial visual observations and more thoughtful analysis of brand identity expression. The following represents an audit of notable packaging identity trends for beauty products currently in the marketplace: The trend toward sustainability in packaging follows a broader cultural shift in consumer thinking, and can be seen in almost all categories. In fact, its arguable that sustainability can really no longer be called a trend, as it’s really more of a movement-— consumers expect corporate responsibility in today’s highly competitive marketplace.

Current research even says that women will choose a brand that is socially responsible over another if product benefits and price are competitive. Brands with sustainable packaging typically reflect the product itself.

For example, the formulas are often biodegradable, non-toxic or otherwise ecofriendly in nature. In this trend, both the primary and secondary packaging tends to be

Because many of the brands with sustainable packaging are responsible in their corporate practices, there is also often a cause marketing tie-in with some of the products in this category. For example, Method’s innovative Ocean Plastic bottles are made from a blend of recovered ocean plastic and postconsumer recycled plastic, which results in a unique gray resin that is intentionally left “naked.” The Ocean Plastic initiative is designed to raise awareness about cleaning up the world’s oceans, and Method employees even hand-collect plastic from the beaches of Hawaii for conversion into packaging.

As in any consumer market, beauty packaging is susceptible to trends taking place in the industry. Sometimes it’s clear that the brand is intentionally following a trend with a seasonal or limited product offering, while other times a brand’s identity falls into a trend even if the package design authentically reflects a brand’s core identity.

Another example of clever sustainable packaging is Lush’s Little Green Bag, which is designed with minimal and reusable packaging. A selection of five unpackaged cosmetics and a durable aluminum tin are wrapped up in an organic cotton scarf, woven and screenprinted by a non-profit women’s cooperative in India. The only

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And the sustainability trend isn’t limited to just boutique specialty brands—mass retail brands such as Pantene are also getting into the mix.

Pantene uses plant-based plastic bottles for its Pro-V Nature Fusion line, which are made from more naturally derived ingredients such as cassia.

It’s important to remember that analyzing and understanding trends is necessary for staying current and informed, but can also be detrimental to standing out in a crowded marketplace if followed blindly.

The best brands stand for a big idea and reflect the company’s personality while effectively conveying the product’s properties and benefits. Some trends can simply be fads that come and go quickly, while others endure the test of time and become visual styles with staying power. It is up to you to figure out what is best for your brand.

Pliability, elasticity of skin increase following wrinkle treatment with Botox

S

kin pliability and elasticity improved after treatment with onabotulinum toxin (Botox) for mild facial wrinkles and the effect lasted for up to four months, according to a report published online by JAMA Facial Plastic Surgery.

Human skin has three biomechanical features: strength, pliability (the ability to stretch) and elasticity (the ability to recoil). As people age, these properties change and the loss of skin elasticity appears to be the most prominent. Physicians use a variety of methods to reverse the signs of aging and onabotulinum toxin A injections are among them.

James P. Bonaparte, M.D., M.Sc.,

F.R.C.S.C., of the University of Ottawa, and David Ellis, M.D., F.R.C.S.C., of the University of Toronto, both in Canada, sought to further understand the effect of onabotulinum toxin A on the skin by studying its effect on 48 women (43 completed the study) treated at a private cosmetic surgery clinic for mild wrinkles of the forehead and around the eyes.

The authors observed that onabotulinum A injections in the facial skin resulted in increased pliability and elastic recoil. These biomechanical changes mimic those of more youthful skin. The mechanism for this skin change is unclear but the effect of the onabotulinum

A injections is similar to a radiofrequency skin tightening procedure.

However, by four months these improvements returned to how the skin was before treatment. "The changes occurring in patients' skin appear to be the opposite of those associated with the aging process and UV radiation exposure and inflammation. This study also suggests that the duration of effect of these changes mimics the duration of effect of the medication.

Future studies are required to determine and quantify the histologic changes that are occurring," the study concludes.

Commentary: Furthering the Understanding of Actions of Botulinum Toxin A In a related commentary, Catherine P. Winslow, M.D., of the Indiana University School of Medicine, Bloomington, writes: "The impact of botulinum toxin A continues to undergo evaluation as we attempt to further our understanding of the biochemical impact on the skin. ... Piecing together this research with continued studies on elasticity and collagen content of injected skin will further the ability of facial plastic surgeons to refine their strategy for longterm planning of antiaging strategies with patients and educate them as to the importance of nonsurgical therapies for maintenance, in addition to opening new fields of potential treatment options for difficult scars and skin

Beauty & Fashion World | March-April 2016 | Beauty World ME | 30

www.tana-cosmetics.de | info@tana-cosmetics.de

250,000 IN BOLOGNA FOR COSMOPROF: EXHIBITORS, BUYERS, VISITORS FROM 150 COUNTRIES THE 2016 EDITION COMES TO AN END WITH A GREAT SUCCESS

T

he 49th edition of Cosmoprof Worldwide closed in Bologna with great success. The largest international trade fair dedicated to the world of beauty saw the participation on the opening day by Mr Ivan Scalfarotto, of the Italian Government. The Ministry of Economic Development has included Cosmoprof Worldwide Bologna between the "Fair of international interest" to be promoted and supported thanks to the collaboration with ITA-Italian Trade Agency.

"The real novelty of Cosmoprof said Duccio Campagnoli, President of BolognaFiere Cosmoprof - is that it is a trade show that is continuously growing: this year 250,000 visitors attended the show, 2,510 exhibitors (+ 5%). Bologna lived extraordinary days: without presumption but with pride and satisfaction we can say that Cosmoprof is the largest Italian trade fair in the world and the most important platform for the cosmetics industry, both in Italy and in the world, with editions in Las Vegas and Hong Kong. We have been the architects of a real renaissance of Cosmoprof Worldwide today, in Italy and abroad. Cosmoprof is a formidable international company for more than 60 million of annual revenue. This year, with an overbooking of 110,000 net square meters of exhibition space, we had to add 20,000 square meters of outdoor facilities. Bologna hosted thousands of people, creating large numbers in the field of hospitality and services of the whole industry in Bologna."

A great success has been registered also by Cosmopack. The event dedicated to the beauty supply chain grew by 5.42% and was attended by 21,900 professional visitors from the industry. The

conjunction with NUCE - Health World Expo, the event dedicated to nutraceuticals, cosmeceuticals, functional foods and beverages, has been appreciated, and on Thursday 17 and Friday 18 in Bologna the entire production chain of cosmeceuticals was collected.

"The national cosmetics sector, with over 10 billion euro turnover (+ 6.5% in 2015), is able to convey the values of Made in Italy with a winning mix of creativity, innovation and constant attention to the needs of a sophisticated consumers - said Fabio Rossello, President of Cosmetica Italia - The 2016 edition of Cosmoprof Worldwide Bologna has offered a new opportunity to confirm the positive 49 years of collaboration with BolognaFiere Group, with a growing success of visitors and services to the exhibiting companies. The visit to the exhibition of the Undersecretary of the Ministry of Constitutional Reforms and Relations with Parliament, Ivan Scalfarotto, has been a proof of the growing attention that even the institutions paid on a sector which stands out in foreign markets for growing exports at double figure (+ 14.3%) and a trade balance of more than 2 billion euros. It is thanks to these synergies that we consolidated a winning strategy."

Some additional data characterizing this edition of Cosmoprof: the Green sector has increased of 22,15%, Hair and furniture sectors grew up to 8.20%, Cosmopack, the section dedicated to the industrial chain, grew by 5.42%, the Nail sector registered a +4%. Finally, the Extraordinary Gallery, the section that houses the niche companies with innovative products and future trends, has grown up to 39.09%.

34 | March-April 2016 | Beauty World ME | Beauty & Fashion World

“Cosmoprof Worldwide Bologna is waiting for you in 2017 to celebrate its 50th anniversary, from March 16th (with Cosmopack) till March 20th.�

Beauty & Fashion World | March-April 2016 | Beauty World ME | 35

ITALIAN BEAUTY CONCEPT SRL The Wonder Products

PUREVANITY PUREVANITY is a unique and different concept to take care of the beauty of your skin thanks to the high content of actives in VEGAN way. Infact the innovative VEGAN formulation guarantees safety for your skin and optimal results from the first application and it represents a responsible and ethic choice in

the respect of the environment: 100% actives from organic cultivations. The SAFFRON a legend that comes from afar. The Saffron is called THE RED GOLD because if an extraordinary natural ingredient with powerful anti-aging and regenerating properties. From ancient times the Saffron was applied on the skin for treating burns, bruises, cuts, acne.

The Egyptians used it as a base

element for face creams and perfumes thanks to its content in vitamin B1 and B2. Cleopatra used it to give her skin a golden color.

Today it has been demonstrated that the pistil and its bioactive components have powerful antioxidant, anti-stress and regenerating properties. The Saffron together with a mix of organic actives improves and regenerates

36 | March-April 2016 | Beauty World ME | Beauty & Fashion World

the skin, thus donating it a younger and brighter aspect SAFFRON ILLUMINATING FACE CREAM 50 ML SAFFRON ILLUMINATING FACE CREAM is an illuminating treatment that restores and balances the complexion, improving discoloration and imperfection due to age

and sun exposure. It is suitable for all type of skins. The Saffron extract together with a mix of organic actives has high performing illuminating properties SAFFRON ILLUMINATING FACE SERUM 30 ML This gold-coloured face serum, particularly concentrate acts on the skin complexion, improving discolorations and imperfections due to age and sun exposure. The mix of saffron and caper extracts makes this product an extraordinary treatment for your skin if used regularly SAFFRON FACIAL CLEANSING MILK 200 ML This deliciously perfumed facial cleansing milk eliminates the makeup and skin impurity deeply and delicately, respecting the cutaneous balance and bringing an immediate freshness sensation and a natural bright aspect SAFFRON FACIAL TONIC LOTION 200 ML Thanks to its tonifying formulation it tones-up the skin and prepares it optimally to receive the daily treatments in the best way SAFFRON REVITALIZING FACIAL GEL PEELING 50 ML Peeling in jelly formula, very fresh for a delicate facial exfoliation thanks to the micrograins of apricot kernel.

SAFFRON REVITALIZING FACE WATER 100 ML Precious daily ritual to moisturize and re-activate the metabolic functions of the skin. Extraordinary moisturizing action in dry climate or temperature.

SAFFRON MOISTURIZING FACE CREAM 50 ML Soft texture, delicate fragrance and a mix of organic actives that deeply moisturize your skin making it extremely elastic, tonified and silky.

SAFFRON PURIFYING FACE CREAM 50 ML Thanks to the combination of organic actives with astringent, purifying and sebum-regulating performances, Saffron Purifying Face Cream improves oily and acneic skins , improving the aspect.

It is particularly recommended in warm-humid climate SAFFRON PURIFYING FACE MASK 50 ML Purifying and astringent face mask with a jelly fresh texture to improve the oily and acneic skins without make it dry SAFFRON ANTI-AGING FACE CREAM 50 ML The daily use of Saffron Anti-aging face cream helps to mitigate the visible signs of age and give back a younger and healthier aspect. It assures compliance skin complexion and reduces discoloration HOW TO USE Apply Saffron anti-aging face cream on face and neck, cleaned and dry, and massage until complete absorption. Extraordinary results if used as a night cream SAFFRON ANTI-AGING FACE SERUM 30 ML Ultra concentrated serum with soothing effect. Great performance against skin relaxation and loss of tone. Thanks to its formulation

besides performing a younger aspect it is recommended as a make-up base for a longlasting effect on the skin SAFFRON ANTI-AGING FACIAL TREATMENT SET (titolo) Intensive tonifying and smoothing treatment for eyes and lips. Thanks to the Saffron and a mix of organic actives this treatment reduces the signs of facial expression and give a brighter and younger aspect to the skin SAFFRON ANTI-AGING EYES & LIPS SERUM 30 ml Intensive tonifying and smoothing SERUM for eyes and lips. Thanks to the Saffron and a mix of organic actives this serum reduces the signs of facial expression and give a brighter and younger aspect to the skin SAFFRON FACIAL CLEANSING MILK 200 ML This deliciously perfumed facial cleansing milk eliminates the makeup and skin impurity deeply and delicately, respecting the cutaneous balance and bringing an immediate freshness sensation and a natural bright aspect SAFFRON RE-SHAPING AND DETOX BODY TREATMENT (TITOLO) Body treatment to detox and reshape the body thanks to a mix of special natural ingredients and saffron thus protecting fragile capillaris and microcirculation SAFFRON STIMULANT BODY SERUM 30 ml This serum is particularly efficient for preparing the skin to receive the

highly performing SAFFRON MODELLING BODY FLUID to have a re-shaped body, a detoxined skin, which results more elastic, compact, nourished, regenerated and younger than before SAFFRON MODELLING BODY FLUID 200 ml It is an highly performing modelling fluid to re-shape and detox the body in natural way. With a great combination of organic ingredients it also nourish and elastifying the skin resulting in an extraordinaly younger and toned up body SAFFRON ENERGIZING BODY SCRUB 250 ML Body scrub with exclusive formulation: it exfoliates the skin removing the dead cells and all the impurities and thanks to the Saffron content an oil mix it regenerates the skin completely. Your skin will be clean and ready for the daily treatment SAFFRON MOISTURIZING BODY LOTION 200 ml Extraordinary soft fluid to moisturize and nourish the skin thanks to a complex of highly soothing ingredients

For more information, please contact: ITALIAN BEAUTY CONCEPT SRL UNIPERSONALE MILANOWeb: wwww.purevanity.it E-Mail: italianbeautyconcept@valgiusti.it PEC: italianbeautyconcept@legalmail.it Skype ID: monicavalgiusti

Beauty & Fashion World | March-April 2016 | Beauty World ME | 37

A beautyful love story that has continued for 60 years diego dalla palma professional – RVB SKINLAB: at the service of beauty, for spas, hotel spas and beauty salons “When dermocosmetic science meets the Italian cult of beauty: this is the great innovation in the beauty world, with the encounter of the famous Italian make-up brand, founded by diego dalla palma, defined by the New York Tines as the “Italian prophet of make-up” and RVB Skinlab, a leader in the sector of professional beauty. For the first time, a brand known to consumers enters the world of professional beauty. This major new opportunity has the advantage of having the diego dalla palma brand which is already present in perfumery and being able to count on the many years of consolidated experience of RVB.”

diego dalla palma professional transmits creativity, elegance and beauty with an unusual and elegant image, which stands out from competition and immediately attracts the attention of consumers, whilst RVB Skinlab has been a symbol of scientific rigour for 60 years. This union has given rise to a brand which will make millions of consumers fall in love with it, with ideas, research and production 100% made in Italy.

HARMONIZATION AND REBALANCING The dermocosmetics are the result of the most recent research and innovation in the fields of dermatology and molecular biology and stand out for their effectiveness and quality, and the visible results which are even

more rapid thanks to the cabin rituals of reharmonization, which relax the mind and magnify the beauty of the skin. The imperfections and early ageing of the skin are due to a change in cellular communication which causes poor functioning of the activity of all the skin’s structures. The objective of diego dalla palma professional – RVB Skinlab is to detoxify, regularize the

38 | March-April 2016 | Beauty World ME | Beauty & Fashion World

metabolism, harmonize the communication, stimulate cellular dynamization, vitality and longevity, thanks to the 51+3 Hyalu Complex, an exclusive RVB Skinlab registered trademark, with a multi-active biorevitalizing action.

It reintegrates the optima, level of vital elements essential for cellular communication and fights skin’s imperfections at several levels. The result is rebalanced and intensely regenerated skin.

ALL THE MAKE-UP FOR A PROFESSIONAL LOOK

ultra-blendable textures, together with technical eyeliners and super performing mascaras, can create any look, from the boldest and most sophisticated to the most natural.

Lipsticks, pencils and glosses create the perfect lip make-up, all of which are long-lasting and comfortable.

The innovative formula of the nail varnish together with the maxi brush, guarantees smooth and smudgefree application, for perfect nails and full colour from the very first coat.

The line includes bases to prepare skin and perfect the final result and brushes and accessories for the best possible results.

CABIN RITUALS This new line also has a completely new approach with a new model of interaction between the beautician and the client, based on empathy

and personalization. The treatment starts in the cabin with a ritual, i.e. a personalized and differentiated approach for each type of person, to act on the postural balance and to harmonize body and mind.

The diego dalla palma professional cabin is a multi-sensory space, with an elegant and very Italian design, which transports clients to an exclusive world where they are the object of very special attention. The originally designed furniture, with

RVB Lab The Make-up is a compact and complete line, offering high performance products with comfortable textures and palettes with on-trend colours. The products are ideal for a professional look, whether for special occasions or an everyday look, easy to obtain thanks to the technology used in each single texture and formula. Foundations are compact fluid or creamy, for extra coverage or extralight, ideal to create the perfect base for every type of make-up.

For the eyes, on-trend colours and Beauty & Fashion World | March-April 2016 | Beauty World ME | 39

innovative lines, is in total coherence with the style of the brand and protected by an exclusive patent.

HIGH TECHNOLOGY APPARATUS The appliances used are intelligent, effective and high-performing. RVB Skintech technologies are the result of attentive study of the skin’s physiology and use non-invasive techniques from the medical field.

They have a refined design, and have been developed and manufactured by the most highly advanced Italian laboratories of biomedical engineering, only after having passed stringent tests of efficacy and safety. The professionals are formed at the diego dalla palma professional Training Centre and these beauty trainers are available for training, preparing and promoting the lines at beauty salons, as well as for dedicated workshops.

As far as make-up is concerned, the diego dalla palma image experts can transmit their expertise with RVB The Make Up to beauty salons to obtain the best results.

SUSTAINABLE BEAUTY diego dalla palma professional can guarantee hyperactive cosmetics, without superfluous elements, that can offer optimal delivery and

release and guaranteed results. In addition, all the cosmetics are made in Italy with ISO 22716 certified production processes, packaging is guaranteed to have a minimal environmental impact and no tests are performed on animals. It also belongs to Responsible Care, the voluntary worldwide programme of the chemical industry aimed at promoting sustainable development.

AN EXTRAORDINARY BUSINESS OPPORTUNITY FOR SPAS, HOTEL SPAS AND BEAUTY SALONS BRAND AWARENESS and ITALIAN BRANDS: For the first time, a brand known to consumers enters the world of professional beauty.

RESEARCH LABORATORY: All the dermocosmetics are the result of untiring research by an internal specialized team, made up of pharmacologists, cosmetologists, biologists and chemists, in a constant dialogue with the scientific world and universities.

EXCLUSIVE FORMULAS: Multiactive bio-revitalizing action which fights skin imperfections at different levels thanks to the registered exclusive complex of active ingredient, 51+3 HYALU COM-

PLEX™.

available to the beauty salons.

MAKE-UP OF THE PROFESSIONALS: From the experience and imagination of the diego dalla palma Milano make-up professionals, a leading brand in selective perfumery, comes RVB LAB The Make-Up, a line where the needs of the professional work meet the vision of diego dalla palma Milano.

GUARANTEES AND VALUES OF THE BRAND: Sustainable beauty.

INNOVATIVE TREATMENTS: Creation of unconventional and personalized cabin rituals to involve and increase loyalty by the final consumer.

NEW APPROACH: A new model of interaction between the beautician and the client is created, based on empathy and personalization.

RECOGNISABILITY OF THE CENTRE: With the service of designing the premises and furniture, any beauty salon can become a diego dalla palma professional SPACE with an image of absolute prestige and attraction.

FUTURE-ORIENTED TECHNOLOGY: RVB SKINTECH TRAINING AND ASSISTANCE: Beauty trainers and image experts

40 | March-April 2016 | Beauty World ME | Beauty & Fashion World

For more information, please contact: www.diegodallapalmapro.com e: info@diegodallapalmapro.com f: diegodallapalmapro

GIVE YOURSELF A BRIGHTENING FACIAL IN JUST 20 MINUTES Epique launches its advanced bio-cellulose based de-pigmentation mask that provides the benefits of a facial in 20 minutes The mask is made up of natural fibres of refreshing cellulose from fermented coconut water

E

pique (Switzerland) launches its advanced bio-cellulose based depigmentation face mask called 'Express Brightening Facial'. This de-pigmentation mask lightens, brightens and hydrates the skin like a facial, in just 20 minutes.

This mask helps to restore the moisture loss and skin suppleness that can occur with ageing, making it ideally suited for women above 30 who seek specialised solutions for mature skin care.

It is infused with vitamin C brightening essence and extracts of Snow Lotus & Olea Europaea (Olive)

which instantly provides intense hydration and glow. The marine collagen present in the mask helps to enhance the elasticity of the skin thus making it Iook bright, hydrated & firm. Moreover the mask is paraben, paraffin, silicone and sulphate free and is extremely effective in visibly correcting skin dullness and instantly illuminating the skin.The fibres being 1000 times thinner than human hair, adhere to the face like a second skin and enable deeper penetration of the plant extracts.

protect the skin from harmful effects of pollution, stress and environmental damage. Epique's unique Express Brightening Facial mask can be used 3- 4 times a week and is suitable for all skin types.

Price: Rs 700( inclusive of all taxes) Available at: Epique, Ambience mall,Vasant Kunj and online www.myepique.com For further information please visit: www.myepique.com

Epique's advanced bio-cellulose face mask contains ingredients that

42 | March-April 2016 | Beauty World ME | Beauty & Fashion World

Beauty & Fashion World | March-April 2016 | Beauty World ME | 43

exclusive

interview “Beauty & Fashion World Magazine (BFW) recently had a chance to meet Peter Feran, General Manager, Radisson Blu Plaza Bangkok, who spoke about the Hotel’s best hospitality stretegy for the customers from all over the World.”

BFW: What's the outlook for luxury hotels in your target regions? And how has Radisson Blu performed specifically?

Peter: The outlook for luxury hotels in this region is positive with more new destinations with more unique experiences being explored creating new opportunities for luxury hotel companies. For Radisson Blu, although a new brand in Bangkok we have performed very well and have been very well received by the local and regional market. With the Radisson Blu Hua Hin opening in Q2 this year it will compliment the Radisson Blu Plazas Bangkok very well and grow the Radisson Blu brand further within Thailand.

BFW: Radisson Blu is known for creating an “experience” for guests.

Could you explain a little more about this? Just by looking at the pictures from your restaurants, I can only say: breathtaking views! Where exactly are the restaurants located?

Peter: First, Radisson’s extraordinary “100% Guest Satisfaction Guarantee” means if any complaint or issue goes unresolved, guests receive a full refund on the room or service in question. At Radisson Blu Plaza Bangkok every guest likewise comes to know the brand’s Yes I Can!? service ethos of meticulous care.

Second, the view you mention must be from Attico, our Italian restaurant.

Attico is on the 28th floor and

features large floor-to-ceiling windows, providing breathtaking views of the city skyline. Inside, the décor combines rustic wood features with stylish, contemporary elements. As for the menu, diners enjoy appetizers, risotto, pasta and desserts paired with outstanding vintages. Dishes highlight the cuisine traditions of Italy’s diverse regions.

BFW: What are the main ingredients that make a luxury chain special?

Besides the best accommodation and food, what are the feelings and sensations your customers get?

Peter:A main advantage of a luxury chain is high service standard. Our similarly high security standards likewise ensure guests feel safe and comfortable when staying with us.

scrupulous attention to all customer needs.

BFW: In the eyes of your employees, what is the single most important quality you should have?

Peter: Passion!!

BFW: What advice would you offer to those who are inspired to become successful in the hotel industry?

Peter:Along with having a great product featuring the latest services, technologies and facilities, what sets apart a good from an excellent hotel is the service – and particularly service that can be converted into a memorable guest experience. I have stayed at some great hotels over the years, and some of the best for me have been smaller hotels that are sometimes in out-of-the-way, off-the-beaten-track locations yet that nevertheless offer an exceptional experience owing to personalized service and genuine hospitality.

BFW: And finally, what is your personal favorite cocktail?

Peter: Caipirinha

BFW: When opening bars and restaurants, do you think it’s best to partner with already-established hotels or stand alone?

Peter:I can’t say there’s one best way. It depends on each owner’s need, as well as on marketing strategy, bar and restaurant concepts and customer target group.

BFW: What’s the most interesting culinary experience someone can expect at one of your restaurants?

Peter: Apart from outstanding food quality, our service sets us apart.

Our staff are well trained and pay

44 | March-April 2016 | Beauty World ME | Beauty & Fashion World

NOVEMBER 2016

HONG

KONG

15TH - 17TH

A S I A W O R L D - E X P O Ingredients, Machinery & Equipment, Packaging, Contract Manufacturing and Private Label.

16TH - 18TH

HONG KONG CONVENTION & EXHIBITION CENTRE Extraordinary Gallery (all sectors), Cosmetics & Toiletries, Natural Health, Beauty Salon, Hair Salon, Nail & Accessories. w w w. c o s m o p r o f - a s i a . c o m

Sales Office Asia Pacific: UBM Asia Ltd - Hong Kong - ph. +852.2827.6211 - fax +852.3749.7345 -cosmasia-hk@ubm.com Sales Office Europe, Africa, Middle East, The Americas: BolognaFiere S.p.a. - Bologna - Italy - international@bolognafiere.it for info: ph. +39.02.796.420 - fax +39.02.795.036 - international@cosmoprof.it | Marketing and Promotion: BolognaFiere Cosmoprof S.p.a. - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

“ONE FAIR, TWO VENUES”: the 21st Edition of Cosmoprof Asia will be Extraordinary “Cosmoprof Asia will be back in 2016 with a larger scale and will be held across two fair venues: the Hong Kong Convention & Exhibition Centre (HKCEC) and the AsiaWorld-Expo (AWE).”

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xhibitors at AWE will showcase raw materials, machinery, packaging and contract manufacturing, while the exhibitors of finished cosmetic products will feature at the HKCEC. The implementation of product sectorisation by venue will allow exhibitors to expand their presence, for visitors to better define their sourcing goals, resulting in more business opportunities for all involved.

Of the more than 60,000 sqm at the HKCEC, level 1 will be dedicated to Cosmetics and Perfumery, level 3 to Professional Beauty and level 5 will host the Hair and Nail sectors. A special area called “Discover Trends” on level 3 will focus on Baby Care, Men’s Care and Natural and Organic.

National and Group Pavilions will be located on all levels according to product sectors.

A brand-new exhibition area called Extraordinary Gallery in Hall 3G is dedicated to the most stylish, cutting-edge brands and companies selected from all product sectors from packaging/machinery/contract manufacturing to finished products for their innovation, creativity and market uniqueness. This exclusive hall space will have stylish decor befitting the exceptional quality of the exhibitors and their products.

Exhibitors in this hall will enjoy the privilege to meet with top buyers and media, and network with the movers and shakers of the beauty world.

AWE with 28,400 sqm is dedicated to the presentation of raw materials, machinery, packaging, contract manufacturing and private label. The first edition of the Innovation Circle

will be launched at AWE – an award for innovative technology, creativity and eco-sustainability. The awardwinning products (from ingredients to finished products) will be displayed in the main entrance lobby during the fair period.

Spotlight on Ingredients is another new feature to help formulators, R&D and business development professionals discover new ingredients, textures and formulation.

Together with the expanded exhibition area, Cosmoprof Asia will introduce tools to facilitate networking and increasing B2B meetings and opportunities. The International Buyer Programme is a key feature of Cosmoprof shows worldwide, and in 2016 the initiative will be expanded and enhanced at Cosmoprof Asia to bring more qualified buyers from the most strategic markets to Hong Kong, and to extend the engagement for participants. A 4-day World Asia Forum, the educational component of the fair across both venues, will bring together business and industry leaders in round-tables, discussions and panels covering the hottest topics and challenges facing the whole beauty industry.

In order to maintain the synergies between the two parts of the event, the show dates will be 15th to 17th November at AWE and 16th to 18th November at HKCEC. For the convenience of exhibitors and visitors, the Organisers will provide a free continuous shuttle bus service between the two venues.

For further information, visit our website: www.cosmoprof-asia.com

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BEAUTY DÜSSELDORF presents Trend Information, Background Knowledge and Innovative Methods HIGH-CALIBRE CONTINUOUS EDUCATION PROGRAMME BOASTING OVER 130 CME OFFERS

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EAUTY DÜSSELDORF from 4 to 6 March 2016 encompasses not only the exhibits presented by well over 1,400 exhibitors and brands but also a high-quality expert programme. In excess of 130 events and topical panel discussions at the expert meeting points and the central Meeting Point shed light on the most varied aspects of professional cosmetic services. The ranges are wide, varied and versatile allowing visitors to benefit from diverse continuous education options. At BEAUTY DÜSSELDORF the complete expert programme is included in the admission.

Trend Forum with Expert Talks from Science and Practice At the Trend Forum in Hall 10 renowned speakers headed by biochemist and skin physiologist professor Dr. Michael Schmidt convey compact insights from science and practice. In 1-hour technical lectures the sector experts report on the latest developments from various fields of cosmetics. Dr. Birgitt Kassen, for example, provides insights into holistic dermatology and explains the underlying reasons for skin symptoms. Professor Dr. Michael Schmidt elucidates connective tissue and signals sent by our skin in his talk while make-up artist Diana Galante demonstrates the tricks she uses to make faces radiate. Other subjects addressed are: “Motivation – the Key to Motivating Yourself and Others”, “Resilience – Factors against Overload and Burnout”, “Insider Tip Deceleration – Measurable, Positive Impact on Skin and Bottom Line”, or “Psychosomatics – the Soul Speaks, Body Follows”.

Furthermore, methods for beauty care and staying healthy are also presented. The lectures can be attended without prior registration or any extra costs.

Eva Padberg starring in the BEAUTY Talk Super model Eva Padberg started her impressive career in the mid 90s.

Hailing from the German state of Thuringia at the age of 15 Padberg took part in the “Bravo Girl” beauty contest. Her appearance as a finalist earned her her first modelling contract with renowned agency Louisa Models – after which she conquered the catwalks of the world. Eva Padberg is not only one of the most sought-after German models of all times, but has also proven her talent in many other fields. The 35-year old scored successes as a presenter, actress and musician (singer and songwriter) and acts as a Unicef Ambassador. At BEAUTY DÜSSELDORF Eva Padberg is the guest star at the BEAUTY Talk sharing her exciting projects and beauty secrets at the Meeting Point in Hall 10 on Sunday, 6 March.

Live Production including a Look behind the Scenes In the Live Production section BEAUTY DÜSSELDORF will present an interesting look behind the scenes of cosmetic products manufacturing. This year the manufacturing processes for eye shadow, ampoules and skin moisture creams will be demonstrated in cooperation with the relevant producers in Hall 10. Cosmetics firm KRYOLAN will present a product innovation with its

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“Eyes’ Ink” eye shadow, JEAN D’ARCEL will show trade fair visitors how active agent concentrates are filled into ampoules/vials and at Dr. Spiller they can see how principal ingredients like pineapple, mango and papaya are turned into a moisturising cream. BEAUTY visitors will also have a chance to interview company representatives on site about the manufacturing processes and can take samples and try out the finished products.

Nail Expertise for Practitioners In Hall 12 in the Nail area BEAUTY DÜSSELDORF provides a complete overview of new products, care concepts and application techniques. Inspiration for nail studios comes care of the Meeting Point Nail programme.

Here top experts present current techniques and new colours, trends and styles. Frank Schäberle provides insights into express reinforcement of natural nails while the renaissance of old-school nail design is the topic covered by Ralf Bartsch; David Fowler will demonstrate acrylicbased refill and backfill techniques.

Other subjects covered include metallisers – Colour Chrome Design, luxury manicures at the studio and effective solutions for damaged nails with Repair & Protect.

Foot Area with Special Show on Hand Hygiene and Podiatry Training Centre Activity Everything revolving around podiatry practices and cosmetic foot care including care products, technical equipment, practice furnishing and hygiene consumables will be on display at the Foot segment in Hall 9.

With the expert programme at the Meeting Point Foot, ZDF, the Central Association of German Podiatrists and Pedicurists as partner of Messe Düsseldorf and headed by President Mechtild Geismann, offers a practitioner-focused continuous education option.

This year’s Special Show “Skin Matters” addresses the multi-faceted issue of hand hygiene. It provides information on how the skin works, the risks it is exposed to during work, how to protect, clean and care for hands and how to prevent skin diseases.

Due to its resounding success last year this year will once again see a Podiatry Training Centre activity area.

Here ten technical colleges will provide comprehensive information on the career prospects for podiatrists as well as career options, professional specialisations and development opportunities.

At the Meeting Point Nail medical/ cosmetic foot care practices will be in focus. This year will see the following subjects covered: Ross Fraser brace, foot reflex massage, success through reducing or becoming self-employment by buying a practice.

Wellness Treatments for Wellbeing and Nature in Spas At its Wellness segment BEAUTY DÜSSELDORF always showcases the latest developments in the wellness and spa industry (Hall 9). The expert programme focuses on wellness treatments, body treatments, spa etiquette or quality management.

This year sees the following themes on the agenda: Tui Na – the healing massage from Traditional Chinese Medicine, BEWEI vitality concepts, nature sounds at the spa, Ayur Yoga massage as well as the Gantke® Lomi massage.

The “Nature & Spa“ Special Area uses hands-on and easy-to-translate furnishing and decorating examples to show how nature can be brought into the wellness areas of hotels and spas.

SPA BUSINESS LOUNGE: Expert Knowledge and Personal Consulting The SPA BUSINESS LOUNGE is the exclusive consulting and communication platform for discerning trade

visitors from the hospitality industry, investment funds, spa operators and managers. Presentations, panel discussions, technical lectures and one-on-one consulting sessions deal with such key success factors as profitability, communication, sales and networking. Thanks to its accomplished mixture of panel discussions with renowned spa managers, trade talks by proven industry experts and exhibitors of spa brands, spa design and spa treatments the SPA BUSINESS LOUNGE provides a broad spectrum of valuable information for the sector.

A special highlight of the programme is the Spa Manager of the Year award ceremony on Sunday, 6 March, at 2.45 pm. With this award Messe Düsseldorf and the German Wellness Association would like to honour special personalities and achievements. The ten finalists will also share practical experiences from their operations in the panel discussion “Learn from the Best – Spa Managers in Discussion” on Sunday, 6 March, from 2.00 pm.

For the fourth time now the German Wellness Association will be presenting the Wellness & Spa Innovation Awards. In four categories the Association will honour innovations and forward-looking ideas in the wellness and spa industry. The awards will again be presented on Sunday, 6 March, at 4.00 pm as part of BEAUTY DÜSSELDORF. New spa treatments will be demonstrated live at a Treatment Center. Furthermore, the nominees will be presented at the Innovation Gallery in Hall 9.

BEAUTY DÜSSELDORF: One ticket, one price – all-inclusive Admission to the trade fair is exclusively restricted to trade visitors, who can already register beforehand at www.beauty.de.

Only then can eTickets be purchased. A 1-day ticket ordered online costs €30, the 2-day ticket is

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€45 (tickets purchased at the ticket office are €5 more expensive). The ticket price is all-inclusive – unique for Düsseldorf – including admission to the trade fair, participation in the professional programme, use of cloakroom and luggage store.

India’s only B2B Exhibition on Beauty, Cosmetics & Personal Care Industries Concurrent Show: Inside Cosmetics Cosmetics & Skincare

Hair, Nail & Accessories

Seminars & Workshops

Machinery, Packaging & Raw Materials

Professional Equipment & Spa

24th to 26th October 2016

Fragrance

Featured Products Area

Demo Areas

Bombay Exhibition Centre, Mumbai, India 10am - 7pm

Networking

On-Site Beauty Sessions

www.BeautyIndiaShow.com

Buyer-Seller Meet

Strategic Partner

Education Partner

Gold Partner

Nail Partner

Supported By

Supported By

International Media

National Media

E-Media Partners

For exhibiting and sponsorship opportunities, please contact Himanshu Gupta on Mobile:+91 98 1009 7166 or Email: Himanshu.Gupta@SumansaGroup.com

On-Line News Partner

Digital Partner

Conceptualised, planned and organised by: