BFW March-April 2015

March-April 2015

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Skin

CARE!

MAKE-UP’S FUTURE Ayurvedic SPA TREATMENT Herbal Hair Care!

BEAUTY

Inspired by Nature

NATURAL HEALTH !

THE ART OF Living!

RECORD BREAKING Cosmoprof Bologna BEAUTY DÜSSELDORF Success Story!

March-April 2015

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Chinese cosmetics market still growing China’s cosmetics market - the second largest in the world behind only the United States - with annual sales in the neighborhood of RMB200 billion, grew at a rate of 12.3% in 2014. This marked its lowest growth since 2005.

However, industry analysts expect the Chinese market to continue to have steady growth in the future as second and third-tier cities in China push demand upwards, possibly reaching a total of RMB245 billion in sales nationwide by 2017.

Foreign-owned enterprises still comprise the majority of the Chinese market with over 80% of all retails sales. In 2014, L’Oreal, the world’s largest cosmetics company, re-introduced Inneov, an oral medical cosmetic which was withdrawn from China in 2013.

In May of 2014, Estee Lauder began to allow its products to be sold on the T-mall e-commerce website, which is the largest etailer in China for luxury goods.

Locally-owned companies are also helping to grow the Chinese market. Marubi, a skin care company, has recently implemented strategic and construction planning which could increase the company’s capacity by 160%; while Shanghai Jahwa, one of China’s major cosmetics companies, embarked on an ambitious new building project in the amount of RMB1.3 billion, which will also help to expand its cosmetics production.

Cosmeceuticals, especially Chinese herbal cosmetics, are opening up a new territory in the cosmetics market. By estimate, the cosmeceuticals sector on the mainland is growing at an annual rate of 10-20%. Reportedly, more than 170 enterprises have tapped into China’s cosmeceuticals market to date, and many of these players are renowned pharmaceutical companies in China.

While cosmeceuticals have medical properties, they are classified as cosmetics since there is still no official definition for the term “cosmeceuticals” on the mainland. According to the Regulations on the Hygienic Supervision over Cosmetics, no medical jargons and wordings on the medical efficacy of products should be used in the packages and instructions of cosmetic items.

www.tana-cosmetics.de | info@tana-cosmetics.de

beauty|products

The concept for success:

GOLDENEYE your world of beauty

Goldeneye Micropigmentation and bdr - The Medical Beauty Concept Three generations of solid family tradition and success since 1968 represented in over 30 countries ever.

GOLDENEYE MICROPIGMENTATION Be part of the Magic The Goldeneye Method, award distinguished for many consecutive years, stands for intensive, differentiated training, comprehensive support and cooperative interaction.

Who is behind Goldeneye?

Permanent Make-up respectively Micropigmentation is an art, that demands an impeccable, make-up artist’s eye along with ultra-modern technology and great talent. Few in Germany can be named among the top elite pigmentists to which René La Fontaine and Holger Hoffmann undoubtedly belong. Holger



Permanent make-up produces results boarding on aesthetic medical procedures. First class consultation, quality products and absolute safety, is paramount for Goldeneye. Ethics, responsibility,

respect for every individual have always been Goldeneye strong foundation.

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Micropigmentation device Goldeneye Crystal Tech

Hoffmann has established himself, through long-standing experience as a Micropigmentation Advanced Master Trainer und Star Visagist, as an eminent authority in the field of product development.

Our Goldeneye trainers have worked for years in endless devotion to pass on a passion for the aspect of perfection in the profession to all their protégés.

For our entire history, Goldeneye has always stood for the highest quality

standards in pigments, high-tech technology made in Germany, as well as our modern and sophisticated training at the highest level in which we transform talent into perfection. We have set our goals in achieving the highest artistic demands, but also to meet the highest possible hygiene standards.

Goldeneye has always taken great pride in being the pioneer in hygiene and product certification.

We keep our customers satisfied through quality, partnership and support, not through contracts!

beauty|products • sun damaged, calloused skin • sensitive and immune compromised skin • impure, oily or acne skin (also mature acne) • scars and wrinkles • weak tissue • age-controlling care

 Dermaceutical Product Line

bdr - The Medical Beauty Concept THE ORIGINAL Goldeneye has developed an unique medically oriented treatment program: excellent and innovative with treatments comparable to medical skin treatments.

Continuously, we strive to delay our natural aging process. We aspire to prevent aging, and sustain smooth luscious skin that is the ultimate definition of vitality, beauty, health and youth. bdr has achieved an sensational research breakthrough that allows you to live this vision. Today, bdr has successfully developed a brand new method entirely without scalpels or syringes. bdr is the dermaceutical treatment that goes beyond just treating specific skin issues and far beyond conventional skin care. We proudly introduce treatment results that are extremely close to medical surgery – gently and attractively enhanced skin that is verifiably firmer, and proven to be rejuvenated.

All previous products and methods fail to transport active ingredients deeply into the appropriate skin layers and successfully provide

continuous and intensive care where it's needed most. bdr has managed to surpass this barrier. bdr research laboratories have created a completely new series of biotechnological Dermacare products.

Innovative emulsion technology combines the company's most valuable natural substances with micro molecular optimized essences.

Our team of specialists has developed a combination of modern paramedical equipment technology and dermaceutical active substance serums that turn your beauty dreams into reality: Reversive skin aging! bdr products and techniques provide successful treatment strategies for any skin condition without exception - even highly sensitive or allergy-prone skin – and regardless of age. bdr is particularly recommended for the following skin conditions: • dehydrated, dry skin and skin in need of regeneration

ABOUT GOLDENEYE Goldeneye was founded by Holger Hoffmann, René La Fontaine and Gabriela La Fontaine, and has always been, from the very beginning on, united by passion, vision and sincere dedication.

Why the name Goldeneye? Like any company that once started out small, Goldeneye has many cute anecdotes that lovingly and humorously tell of the beginnings of what Goldeneye still remains to be, until this very day: of perseverance, of innovation, spontaneity, passion and solidarity.

Gabriela had just printed out about 50,000 sheets with the “Golden Eye of Ra”. Being environmentally conscious, and by no means willing to dispose of thousands sheets of paper, René La Fontaine quickly came upon the solution with a broad grin: The baby was simply to be christened "Goldeneye". And so, just like that “Goldeneye” had been called into life along with the first 50,000 sheets of official “Golden Eye of Ra” company stationary.

The roles were distributed rapidly: Holger Hoffman was (and still is today) creative head of technology and methodology, and René La Fontaine the CEO, co-responsible for all new innovations (to present).

Together they are a strong team with a solidarity that reaches deeper than "just" a common company.

Goldeneye is a bond of friendship that is grounded in mutual trust and visions that have built the company from the ground up. Careful to never to lose sight of what unites and defines Goldeneye: Pure heart and humanity, determination in motion. Forward, onward, upwards, always striving to become better and better, over and over.

Again and again Goldeneye actively engages in social projects, becoming a symbol of innovation, flexibility and vision. Goldeneye has matured with this philosophy. With an attention to detail and a focus on perfection, the "young and wild, have long since established a permanent presence amongst the best in the industry.

The continuous mission? "Never pause at any recent accomplishment. No matter how great the successes, or number of awards … fulfillment lies in venturing one step further and keeping one step ahead.

Passion and friendship fuel our journey. GoldenEye is our foundation, our life philosophy, our powerhouse. Passion and friendship fuel our engine."Because we are a family!”

We are not the cheapest. We are not the most expensive. But, we are the best: for our customers, partners, friends and our team.

We will assist, you, Goldeneye family member, in becoming strong and successful. We take pride in equipping our customers with the best tools, support and opportunity to rise above the competition.

Starting with training, coaching, work materials, sales products and continuing last but not least with your individually customized service and promotional materials, which are always kept fresh and up to date.

Medical Beauty device bdr Re-volution PRO 

Interested in being Goldeneye Distributor? Please contact our team contact@goldeneye.de You are always welcome!

Beauty & Fashion World | March-April 2015 |7

y o g a | c a r e

Top 10 Benefits of Yoga in daily Life The art of Living

better able to deal with sensitive relationship matters. Yoga and meditation work on keeping the mind happy and peaceful; benefit from the strengthened special bond you share with people close to you.

8. Increased energy. Do you feel completely drained out by the end of the day? Shuttling between multiple tasks through the day can sometimes be quite exhausting. A few minutes of yoga everyday provides the secret to feeling fresh and energetic even after a long day.

A 10-minute online guided meditation benefits you immensely, leaving you refreshed and recharged in the middle of a hectic day.

Weight loss, a strong and flexible body, glowing beautiful skin, peaceful mind, good health – whatever you may be looking for, yoga has it on offer. However, very often, yoga is only partially understood as being limited to asanas (yoga poses). As such, its benefits are only perceived to be at the body level and we fail to realize the immense benefits yoga offers in uniting the body, mind and breath.

When you are in harmony, the journey through life is calmer, happier and more fulfilling.

With all this and much more to offer, the benefits of yoga are felt in a profound yet subtle manner. Here, we look at the top 10 benefits of yoga practice.

1. All-round fitness. You are truly healthy when you are not just physically fit but also mentally and emotionally balanced. As Sri Sri Ravi Shankar puts it, “Health is not a mere absence of disease. It is a dynamic expression of life – in terms of how joyful, loving and enthusiastic you are.” This is where yoga helps: postures, pranayama (breathing techniques) and meditation are a

holistic fitness package.

2. Weight loss. What many want!

Yoga benefits here too. Sun Salutations and Kapal Bhati pranayama are some ways to help lose weight with yoga. Moreover, with regular practice of yoga, we tend to become more sensitive to the kind of food our body asks for and when. This can also help keep a check on weight.

3. Stress relief. A few minutes of yoga during the day can be a great way to get rid of stress that accumulates daily - in both the body and mind. Yoga postures, pranayama and meditation are effective techniques to release stress. You can also experience how yoga helps de-tox the body and de-stress the mind at the Sri Sri Yoga Level 2 Course.

4. Inner peace. We all love to visit peaceful, serene spots, rich in natural beauty. Little do we realize that peace can be found right within us and we can take a mini-vacation to experience this any time of the day! Benefit from a small holiday every day with yoga and meditation.

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Yoga is also one of the best ways to calm a disturbed mind.

5. Improved immunity. Our system is a seamless blend of the body, mind and spirit. An irregularity in the body affects the mind and similarly unpleasantness or restlessness in the mind can manifest as an ailment in the body. Yoga poses massage organs and stregthen muscles; breathing techniques and meditation release stress and improve immunity.

6. Living with greater awareness. The mind is constantly involved in activity – swinging from the past to the future – but never staying in the present. By simply being aware of this tendency of the mind, we can actually save ourselves from getting stressed or worked up and relax the mind. Yoga and pranayama help create that awareness and bring the mind back to the present moment, where it can stay happy and focused.

7. Better relationships. Yoga can even help improve your relationship with your spouse, parents, friends or loved ones! A mind that is relaxed, happy and contented is

9. Better flexibility & posture. You only need to include yoga in your daily routine to benefit from a body that is strong, supple and flexible.

Regular yoga practice stretches and tones the body muscles and also makes them strong. It also helps improve your body posture when you stand, sit, sleep or walk. This would, in turn, help relieve you of body pain due to incorrect posture.

10. Better intuition. Yoga and meditation have the power to improve your intuitive ability so that you effortlessly realize what needs to be done, when and how, to yield positive results. It works. You only need to experience it yourself.

Remember, yoga is a continuous process. So keep practicing! The deeper you move into your yoga practice, the more profound are its benefits. Yoga practice helps develop the body and mind bringing a lot of health benefits yet is not a substitute for medicine. It is important to learn and practice yoga postures under the supervision of a trained Sri Sri Yoga teacher. In case of any medical condition, practice yoga postures after consulting a doctor and a Sri Sri Yoga teacher.

Find a Sri Sri Yoga course at an Art of Living Center near you. Do you need information on courses or share feedback? Write to us at info@srisriyoga.in.

h a i r | s p a

How to Do Hair Spa at Home!

H

air spa today has become the most preferable treatment for damaged hair. If your hair looks malnourished, dry, brittle, and rough or with split ends, you are almost always advised to do hair spa treatment. However, a beauty parlor or hair salon might ask for a lot of money to make your hair look and feel good! Moreover, you need to have multiple sittings for your hair to get the desirable shine and strength. So, why not do hair spa at home? Here's how to do hair spa at home!

Steps for At Home Hair Spa There are 5 steps of hair spamassaging, steaming, washing, conditioning and applying hair mask.

As is obvious from these steps, we can easily do hair spa at home. At home hair spa is much cheaper as parlours will use branded hair cosmetics to do all these steps.

More famous the brand, more will it cost. At home, you can use natural things to do hair spa. This will cost

less and will be devoid of any chemicals that might harm your hair in the long run. Thus, At Home Hair Spa is easy to do, cheaper option and can be done regularly too! So let's know how to do hair spa at home!

MASSAGING HAIR WITH OIL As the first step of hair spa at home, give a good massage to your hair with nourishing oil. This can be any one of the oils good for hair such as olive oil, coconut oil or almond oil.

Massage the hair for about fifteen to twenty minutes.

WASHING HAIR WITH SHAMPOO Now wash your hair with a mild shampoo. You can even let the oiled hair stay as it is for a night and wash the day after. If you are washing right away after steaming, remember to use lukewarm water for washing hair.

GIVING STEAM TO OILED HAIR When you finish off with oil massaging, take some warm water and dip a towel in it.

APPLYING CONDITIONER TO HAIR After shampooing, condition hair with a hair conditioner that suits your hair. You can even use natural hair conditioners like tea and lemon conditioner. For this, add tea leaves to boiling water and let it boil for another couple of minutes. Then strain it and let it cool down. Now take one lime and add its juice to the tea water. Rinse hair with this after shampooing.

Squeeze and let out all the water from the towel. Now wrap this warm towel around your head covering all your hair. This helps oil penetrate deep into the scalp. This will take another 15-20 minutes.

APPLYING HAIR MASK The last step of hair spa is to apply hair mask to your hair. This gives the required nourishment to hair and makes it shine and look fabulous.

You can always buy a hair mask but

10|March-April 2015 | Beauty & Fashion World

to cut down on cost and to get benefits of natural things, you might also use natural hair masks.

Egg hair mask is suitable for all types of hair. Mix two eggs with some coconut oil and make a smooth mixture out of it. Now apply this to hair while massaging. Take whole eggs for normal hair but only egg whites for oily hair and egg yolk for dry brittle hair. Cover the hair with warm towel again for about twenty minutes and then wash off with shampoo.

It was as simple as that! You have now successfully done hair spa at home! Repeat the above procedure to do hair spa once a week for about a month. Thereafter you can do it once a month or as required.

Regular Hair Spa at home will make your hair soft, shining, strong, manageable and superbly textured!

s k i n | c a r e

SKIN CARE: 5 tips for healthy skin

G

ood skin care — including sun protection and gentle cleansing — can keep your skin healthy and glowing for years to come.

Don't have time for intensive skin care? You can still pamper yourself by acing the basics. Good skin care and healthy lifestyle choices can help delay the natural aging process and prevent various skin problems.

Get started with these five nononsense tips.

1. Protect yourself from the sun One of the most important ways to take care of your skin is to protect it from the sun. A lifetime of sun exposure can cause wrinkles, age spots and other skin problems — as well as increase the risk of skin cancer.

For the most complete sun protection: Use sunscreen. Use a broadspectrum sunscreen with an SPF of at least 15. Apply sunscreen generously, and reapply every two hours — or more often if you're swimming or perspiring. Seek shade. Avoid the sun between 10 a.m. and 2 p.m., when the sun's rays are strongest. Wear protective clothing.

Cover your skin with tightly woven long-sleeved shirts, long pants and wide-brimmed hats. Also consider laundry additives, which give clothing an additional layer of ultraviolet protection for a certain number of washings, or special sunprotective clothing — which is specifically designed to block ultraviolet rays.

2. Don't smoke Smoking makes your skin look older and contributes to wrinkles.

Smoking narrows the tiny blood vessels in the outermost layers of skin, which decreases blood flow.

This depletes the skin of oxygen and nutrients that are important to skin health.

Smoking also damages collagen and elastin — the fibers that give your skin strength and elasticity. In addition, the repetitive facial expressions you make when smoking — such as pursing your lips when inhaling and squinting your eyes to keep out smoke — can contribute to wrinkles. If you smoke, the best way to protect your skin is to quit. Ask your doctor for tips or treatments to help you stop smoking.

3. Treat your skin gently Daily cleansing and shaving can take a toll on your skin. To keep it gentle: Limit bath time. Hot water and long showers or baths remove oils from your skin. Limit your bath or shower time, and use warm — rather than hot — water. Avoid strong soaps.

Strong soaps and detergents can strip oil from your skin. Instead, choose mild cleansers. Shave carefully.

To protect and lubricate your skin, apply shaving cream, lotion or gel before shaving. For the closest shave, use a clean, sharp razor.

Shave in the direction the hair grows, not against it. Pat dry. After washing or bathing, gently pat or blot your skin dry with a towel so that some moisture remains on your skin. Moisturize dry skin. If your skin

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is dry, use a moisturizer that fits your skin type. For daily use, consider a moisturizer that contains SPF. 4. Eat a healthy diet A healthy diet can help you look and feel your best. Eat plenty of fruits, vegetables, whole grains and lean proteins. The association between diet and acne isn't clear — but some research suggests that a diet rich in vitamin C and low in unhealthy fats and processed or refined carbohydrates might promote younger looking skin.

5. Manage stress Uncontrolled stress can make your skin more sensitive and trigger acne breakouts and other skin problems. To encourage healthy skin — and a healthy state of mind — take steps to manage your stress. Set reasonable limits, scale back your to-do list and make time to do the things you enjoy.

The results might be more dramatic than you expect.

beauty|show

Beautyworld Middle East Dubai, UAE, 26 – 28 May 2015 Dubai International Convention and Exhibition Centre

M

ENA region world’s second fastest growing spa market as spa and equipment manufacturers flock to Beautyworld Middle East UAE, Morocco account for half of US$1.7 billion in regional spa revenue from more than 2,250 spas – Global Wellness Institute Dubai, UAE: The Middle East and North Africa’s (MENA) growing prominence as a global spa and wellness hub will be underlined by a big influx of professional equipment and spa exhibitors at Beautyworld Middle East 2015, the region’s largest trade fair for beauty products, hair, fragrances, and wellbeing.

According to the Global Wellness Institute (GWI), the MENA region is the world’s second fastest growing market for spas, more than doubling in size between 2007 and 2013, while the UAE and Morocco spearhead regional demand for spa and wellness services.

A report by the GWI, called ‘Global Spa & Wellness Economy Monitor’, said the number of MENA spas has more than tripled from 2007 to 2013, with 3,889 spas generating US$1.7 billion revenue in 2013 compared to US$700 million in 2007.

The UAE (566 spas and US$581

million revenue) and Morocco (1,699 spas, US$253 million revenue) account for nearly 50 per cent of the total MENA spa market, the report said, while the industry employs 57,308 people across the region.

The regional spa market’s massive growth is reflected in the 40 per cent surge of professional equipment and spa exhibitors over the last three years at Beautyworld Middle East, as more than 80 manufacturers prepare for the upcoming 20th edition of the three-day event.

“Strong economic growth and the rise of wellness tourism over the last few years has propelled the MENA region into a global spa and wellness destination of choice,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Beautyworld Middle East, which takes place from 26-28 May 2015 at the Dubai International Convention and Exhibition Centre.

“Professional Equipment & Spa forms one of the main focus areas at Beautyworld Middle East, where exhibitor numbers have increased by 40 per cent over the last three years. The show plays a crucial role in influencing the growth of the industry, while developing synergies and facilitating key partnerships and business deals.” Prominent exhibitors specialising in profes-

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sional spa equipment at Beautyworld Middle East include German manufacturer Greiner, which established a Middle East branch in Dubai in 2012 to serve the fastgrowing spa market, and will showcase its range of designer chairs for the spa, beauty and salon sectors at the trade show.

“Beautyworld Middle East has been a great success for Greiner in the past, enabling us to showcase our product range and meet potential clients from across the region,” said Michele El Badawi, Director of Strategic Business Development at Greiner Middle East.

“We see great potential in the market which is why we are establishing a showroom presence in Dubai in cooperation with H2O Concepts, and we plan to expand this cooperation for other markets in the UAE, Oman and Saudi Arabia.”

Another company, J Premium International together with Japanese manufacturer MTG Company will launch its ReFa Series Luxury Face Massager at Beautyworld Middle East, and will offer trade visitors live demonstrations of the high-end product, that has so far had three million units sold worldwide.

J Premium International Managing Director Masao Motoki, said: “Beautyworld Middle East presents us the ideal platform to launch the

ReFa brand in the Middle East and Africa region.

“Our product is categorised in the luxury segment, and we expect to target high-value buyers at Beautyworld Middle East.”

Other headline Professional Equipment & Spa exhibitors at Beautyworld Middle East 2015 include Sollas Holland from the Netherlands, Bastos Viegas from Portugal, Cindarella from France, Lemi Group from Italy, and Gharieni from Germany. Celebrating its 20th anniversary this year, Beautyworld Middle East 2015 also focuses on the other core areas of Cosmetics & Skincare; Hair, Nails and Salon Supplies; Fragrances; and Machinery, Packaging & Raw Materials.

The regional beauty industry’s annual showpiece event will feature more than 1,360 exhibitors from 52 countries, and is introducing for the first time ‘Centre Stage: where beauty begins by Nazih Group’ – a live show featuring the latest in fashion and trends for hair, skin, nails and lashes.

Other popular returning features include the Beautyworld Middle East Boutique; Nail It! by OPI and Nazih Group; Fragrance Station; and the two-day Spa and Wellness Management Summit, taking place from 26-27 May.

c o s m o | n e w s

Sederma Launches Majestem™, a Skin Lifting Active from Plant Cell Culture

SEPPIC Presents CELEBRITY™ Technology to Cultivate Macroalgal Cells for Cosmetics

S

EPPIC, through its subsidiary BiotechMarine, marks a major break through in the field of marine biotechnology with CELEBRITY™.

S

ederma launches Majestem™, a new active ingredient having visible lifting action on the neck and face (cheeks and eye contour). It helps recreate dermal matrix tension through mitochondrial dynamism repair and extracellular matrix maintenance. By neutralizing the oxidative stress caused by pollution and irradiation, Majestem™ lifts the skin for a majestic beauty.

In just three weeks the sagging neck skin is significantly tightened (surface 10.6% up to -56%) and the neck folds are evened out. After six weeks, the cheeks are visibly lifted and crow’s feet wrinkles are smoothed out (surface -11% up to -75%). Majestem™ is derived from plant cell culture and complies with the Chinese regulation for cosmetic ingredients.

TRI-K Launches Fision Hydrate for Longlasting Moisturization and Skin Wellness TRI-K Industries, Inc. launches a new product that provides immediate and intense long-term moisturization. Introducing Fision Hydrate, a solution containing specific ingredients targeting long-lasting hydration and overall skin wellness.

Just as maintaining a healthy diet and staying active are all part of overall wellness, it is essential to maintain Natural Moisturizing Factors in the skin, the largest organ of the body. By ensuring continuous moisturization and supporting barrier function, the skin will stay healthy, hydrated and have a youthful glow.When tested, Fision Hydrate proved to have immediate and long-term moisturizing properties based on in vivo studies. Additionally, there was a reduction in TEWL compared to the placebo showing increased barrier function. Based on a consumer perception study, Fision Hydrate left skin instantly feeling smoother and better moisturized when compared to a commercial lotion and the placebo. Consumers also felt Fision Hydrate improved absorbance while limiting perceptions of tackiness and greasiness.

This moisturizing product improves hydration, supports barrier function and quench’s skins thirst for the ultimate reflection of wellness.

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CELEBRITY™ is the world's first technology to cultivate macroalgal cells in the laboratory in order to propose active ingredients for cosmetics.The sea surrounding France's Bréhat archipelago has a rich biodiversity and contains hundreds of suspended species. With this unlimited potential in mind, CELEBRITY™ has made it possible to create a bank of macroalgal cells from many species whose compositions and effects on skin have yet to be explored.

Using in vitro macroalgal cells culture, which are found in very low quantities in the ocean, SEPPIC is offering a new marine source of active ingredients.

With this breakthrough innovation, SEPPIC is strengthening its position as a leading supplier of cosmetic active ingredients by combining scientific creativity with reliability. SEPPIC is launching a new generation of active ingredients for cosmetics using this new technology.

Erwan Le Gélébart, R&D Project Manager at BiotechMarine: "We look for the beneficial properties contained in rare macroalgae and little-known species.

Our Research & Development team has developed unique methods for macroalgal cell cultivation. This is a major innovation for the world of cosmetic active ingredients."

About SEPPIC SEPPIC has been a wholly owned subsidiary of the Air Liquide Group since 1986 and reports to its Healthcare WBL (World Business Line).For over 60 years, they have been designing and supplying innovative specialty chemical products for the cosmetics, pharmaceutical, nutrition, vaccine and industrial markets. They are recognized as one of the leaders for a range of product lines, and offer a unique combination of scientific expertise in the fields of chemistry, formulation and objectification. This covers polymers, surfactants and emulsion technologies, biology, immunology, the transformation of natural products, and more.

Show|Repor t

COSMOPROF BOLOGNA COMES TO THE END WITH A RECORD More than 240,000 visitors (+20% compared to 2014), 80,000 from abroad (+30%).

Cosmoprof Worldwide Bologna 2015, the international leader in the global world of cosmetics, has come to the end with record numbers, exceeding all expectations of visitors.

248,000 visitors attended the event (+20% compared to 2014), and among them 79,000 came from abroad (+30% compared to 2014), to symbolize the international leadership of the event, which with its 2,493 exhibitors, of which 70% came from abroad, represents a unique business opportunity to companies and beauty professionals. 1,070 journalists, both from Italy and foreign countries, requested the press accreditation, together with 540 bloggers, over 100,000 followers and 2,200,000 contacts on social networks in the latest week.

"The enormous success of Cosmoprof which brought to Italy and Bologna the global industry of cosmetics and beauty from all over the world, is a truly exceptional event -says Duccio Campagnoli, President of BolognaFiere- first of all for our country as well as for BolognaFiere and for the city, which makes us feel, at the beginning of this spring, the strong scent of recovery and energy in Italy and that of a great interest from abroad on our country. This has been the great Cosmoprof of internationality, which ideally opens, as we said at the inauguration, the great age of EXPO 2015. We had 27 Country Pavilions, among them the US, the French and the Polish ones were visited by their Consuls in Italy, who confirmed the great credibility of our fair abroad.

The international platform, which includes Las Vegas and Hong Kong, will be enriched in September by Cosmopack New York, an unstoppable expansion of Cosmoprof in the world.

Competitiveness in foreign markets represents an opportunity for growth which has become increasingly indispensable for Italian companies in the cosmetics sector.

This is the reason why Cosmoprof is becoming more and more international. Bologna was literally invaded by crowds of young people, great energy, many innovative projects alongside the partnership of leading companies, as L'Oreal, which has returned to Cosmoprof with a show of large commercial and communicative impact. We formalized the link with Expo 2015: Cosmoprof fits fully into this project, for years it has dedicated significant parts of its exhibition spaces to natural and organic products, encouraging productive activities that go in the direction of sustainable development. We will support our exhibitors offering them the opportunity to participate as protagonists in this great event, with the display of products in the Biodiversity Park, organizing events, meetings, conferences in the "Theatre in the center of the Earth", both managed

by BolognaFiere."

"Dynamism, orientation towards innovative solutions and constant investment in research, attention to foreign markets (export increased up to 4.9% in 2014), the quality of the contacts with the industry: these are just some of the elements for the success of the 48th edition of Cosmoprof Worldwide Bologna.

The large participation of our companies - said the President of Cosmetica Italia, Fabio Rossello testifies, also thanks to the combination with Cosmopack, the value of an event which is capable of giving space to the entire cosmetics industry, which has reached an economic value of about 13.5 billion euros. From cosmetic ingredients to machinery for the

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Show|Repor t production process, from packaging to the finished product, the excellence of the cosmetic world found full expression during the event in Bologna: a stage of the journey of Cosmetica Italia towards Expo 2015, together with BolognaFiere, and the further confirmation of cosmetics among the manufacturing sectors giving

prestige to the Made in Italy."

27 country pavilions from the following countries: Korea, China, Taiwan, Poland, Germany, Colombia, France, Greece, Belgium, Spain, Pakistan, Turkey, Malaysia, Australia, Singapore, Japan, New Zealand, Oceania, UK, Israel, Peru, USA and California and, for the first time, the

United Arab Emirates, Thailand and Holland.

The event confirmed the value of the International Buyer Program of Cosmoprof as a tool to facilitate networking between companies and buyers of the most important international distribution chains for the cosmetics sector. More than 500

top buyers attended the event from 51 countries, who were involved in 2,185 scheduled meetings with exhibitors of Cosmoprof and Cosmopack.

Great success for Cosmopack, the landmark event for the supply chain of the beauty industry, with 420 exhibitors from 33 countries.

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Show|Repor t Many events and initiatives enriched the business calendar for companies and professionals operating in the cosmetics industry. One the most visited areas of the event has been The Mascara Factory, with the live set-up of the production process for the mascara. Great success was achieved by the second edition of the competition "The Wall", for companies exhibiting at Cosmopack, which put the spotlight on eco-sustainability as a guiding element from production to finished product, and awarded 5 companies operating in the sectors of contract manufacturing, machinery and raw materials.

Many conventions and workshops have been scheduled during the event, which have enriched the calendar of the International Trend Forum held in the Expo Pavilion, a space dedicated to the upcoming participation of Cosmoprof Worldwide Bologna, as a company of BolognaFiere, in Expo Milano 2015. Among the international partners for the 2015 edition, the famous "Cabinet de tendances" Beautystreams (Paris), which presented the trends of the cosmetics of the future in the various areas of the world. Great interest has been arisen by seminars with focus on trends in key markets for cosmetics, held by CentdegrĂŠs, Carlin Groupe, Nelly Rodi, Peclers Paris and Information & Inspiration.

Furthermore, the prestigious conferences of famous magazines: Elle, D-La Repubblica, Io Donna, GQ, Vogue and Wired gave their interpretation of the new phenomena in the beauty universe.

For those in the spa world, the convention "SPA Symposium" analyzed the case histories and experiences of spa managers of the most important hotel chains.

Record turnout at the On Hair shows, with exciting live performances showing the most exclusive trends and the most original styling performances from the teams of Matrix, Babyliss Pro-Rusk, Tagliati X il Successo, Toni&Guy, Farouk Systems and Keune.

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product|launch

Beauty Inspired by Nature Clariant showcases natural ingredients for roundthe-clock skin care and hair care

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lantasens® and Velsan® series natural products provide around the clock protection for skin and hair Plantasens Abyssinian oil, Natural Emulsifiers, Olive LD and Velsan SC among products featured at PCHi China Shanghai, March 3, 2015 – Clariant, a world leader in specialty chemicals, will return to the PCHi (Personal Care and Homecare Ingredients) China trade show in 2015. Regarded as the leading sourcing platform for the global personal care industry, Clariant will showcase in the exhibition its Plantasens® and Velsan® series of natural ingredients that offer ultimate protection for skin and hair on a around the clock basis. These product series will be on display by Clariant’s Industrial and Consumer Specialties Business Unit (BU ICS) at the forthcoming PCHi China expo to be held on March 1214, 2015 in Guangzhou Poly World Trade Center.

With the personal care market in China continuing to expand, products are specializing to target on the various needs of the customers at different times of the day. For instance, hair care products may be expected to provide better shining effects and protection during the day, while night cream would be ideally up for the task of repairing in the evening. Such needs go hand-in-hand with the growing appreciation for naturally derived personal care products. Clariant's personal care ingredients answer the call by providing natural formulations that cater for the needs of the consumers in the morning, afternoon and evening. The line-up of products at PCHi China includes Plantasens Abyssinian Oil, Plantasens

Natural Emulsifiers, Plantasens Olive LD and Velsan SC. At the start of the day Skin care and hair care products applied to the body in the early morning need to offer good protection and long-lasting effects.

Clariant's Plantasens Abyssinian Oil, a native to the sun-drenched windy open African highlands, offers benefits only possible from the African earth and sun.

Formulations based on the Plantasens Abyssinian Oil provide shine and improve manageability of hair, while nourishing and hydrating the skin for protection. It is a perfect choice for hair care and skin care products such as shampoo, conditioners, face cream and cleansing milk.

In the afternoon In the middle of the day, our skin and body is looking for refreshment from an extra bit of nourishing instantly. The Plantasens Olive LD does the trick with cosmetic properties and benefits similar to silicone that make it a natural alternative. As a clear, odorless and natural emollient with silicone sensory properties, Plantasens Olive LD is highly stable in formulation, while offering a soft, light and elegant dry after feel to the skin.

In the evening After a long day of activities, what the body needs is a rest and so do the skin and hair. Clariant's Plantasens Natural Emulsifiers and Velsan SC are up to the task by offering instant repair nourishment and delicate mildness. Plantasens Natural Emulsifiers are 2-in-1 natural emulsifiers and moisturizers that are available in different forms for different formulations.

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Velsan SC, on the other hand, provides excellent preserving properties formulation, which gives rise to a non-sensitizing, nonirritating antimicrobial auxiliary that results in milder formulations with efficacy comparable to other conventional preservatives. Velsan SC is 100% based on renewable resources and Ecocert approved and readily biodegradable. It is best used for lotion, shampoo and body wash.

Full customer support at PCHi China "Whether it's to offer more protection on the hair during the day or to provide nourishment for the skin in the evening, customers for personal care products are increasingly keen on finding solutions that are customized to look after their needs during different times of the day.

This is why we have come up with such theme for our exhibits at PCHi China," explained Guido Appl, Head of Sales and Application, Clariant Personal Care / Industrial and Home Care Asia Pacific.

"On our return to PCHi China, our customers will continue to be amazed at the wide range of portfolio of natural-based ingredients offering green and sustainable skin care and hair care products.

Our customer service and technical experts will be ready to share with visitors how Clariant is ready to work with them to meet consumer needs," said Stephan Lynen, Head of BU ICS at Clariant Asia Pacific.

Rotated between the cities of Shanghai and Guangzhou, PCHi China is an innovation-based exhibition held every year in China to provide cosmetics, home and personal care manufacturers, ingredients suppliers, cosmetics packaging, machinery and product

testing providers from all over the world to gather and meet. Clariant will be exhibiting this year at booth no. 3M04 during the 3-day show of PCHi China 2015. Their Sales, Technical and Marketing teams will be on-hand and ready at the show to help customers see how their solutions and products can help them grow their businesses in today’s rapidly evolving and increasingly specialized marketplace.

For more information on Clariant’s personal care products, visit: www.personalcare.clariant.com.

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Spectra Highlighted Innovative Packaging Solutions at Packaging Innovations available in twin-color options.

Other notable inclusions are a range of square ice-cube shaped PET packs in three sizes and a selection of oval tottle designs that utilize Spectra’s stylish flared disc tops, a cap that was launched two years ago at the very same show.

Joe, concluded, "Over the last few years, the launching of our latest innovation concepts has proved highly successful with brands looking for something different.

Furthermore, prototyping the designs has provided a tactile way to illustrate that point of difference”.

About Spectra Packaging

S

pectra Packaging premiered its latest innovative offerings at Packaging Innovations show at Birmingham NEC. Widespread visitor interest was seen with a range of distinctive designs aimed at helping brands package their products with genuine originality. Impressive visitor numbers at 2014’s Packaging Innovations show proved that Spectra still had the power to create a wow factor and early indications suggest this year’s attendance won’t be any different.

Joe Maynard, Managing Director at Spectra, commented, "Packaging Innovations is a key platform for us to illustrate our creative prowess.

Each year we launch a selection of radical new concepts, designed to show brands that packaging can push boundaries, elevating products above the mundane”.

Closure Technology This year Spectra revealed a host of unique new concepts at the show, with a particular emphasis on closure technology.

Joe, elaborated, "Our creative team have been busy over recent months designing a number of exciting concepts for both containers and closures. This year, we have continued to develop ways to ensure that closures, in particular, continue to play a key role in defining the success of a finished pack. We believe that some of the new concepts created are truly revolutionary and we can’t wait to unveil them at this year’s show”.

Some of the new closure concepts on show included a clever twopiece cap that boasts an inner screw mechanism, allowing customers to snap on 5 alternate

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outer shells for a mix and match outcome. Additionally, there is also a new push button sliding cap that can be operated single handily which will be available in twin color options to suit.

New Bottle Designs As well as its new closure concepts, it showcased a number of new container designs at the show.

Amongst the new designs is a radical fin-shaped tottle pack

Established as recently as 2007, Spectra have already made a big impact with many of today's leading brands in the toiletries, cosmetics and personal care sectors - brands who fully appreciate the companies energetic and innovative approach.

Spectra can produce a range of high quality products, from versatile packaging in HDPE to glass-like containers in PET. They also offer a variety of closures that perfectly compliment their bottle range as well as recycled plastic packaging in both HDPE and PET.

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Brenntag & Dow Expand Distribution Agreement for Cosmetics Preservatives in EU B

renntag, one of the global market leaders in chemical distribution, announces the expansion of its distribution agreement with Dow Microbial Control focused on its Cosmetics business in Europe. New regions now being covered with immediate effect are Iberia, Italy, UK and the Nordic region. Brenntag already has a successful distribution relationship with Dow Microbial Control Cosmetics preservatives in Germany, Switzerland, Austria, Benelux and France.

of Western Europe which will open up even more opportunities in the Cosmetics market. Dow Microbial Control´s portfolio of high-quality, high-performance and globally approved preservatives for ‘rinse off’ and ‘leave on’ applications fits perfectly into our strategy and portfolio offering our customers excellent solutions and value added services” says Uwe Schültke, COO Brenntag Europe, Middle East and Africa.

About Brenntag

“With this step we expand our excellent business relationship with Dow Microbial Control to the whole

Brenntag, one of the global market leaders in chemical distribution,

covers all major markets with its extensive product and service portfolio. Headquartered in Mülheim an der Ruhr, Germany, the company operates a global network with more than 480 locations in more than 70 countries. In 2013, the company, which has a global workforce of more than 13,000, generated sales of EUR 9.8 billion (USD 13.0 billion).

Brenntag connects chemical manufacturers and chemical users.

The company supports its customers and suppliers with tailor-made distribution solutions for industrial and specialty chemicals. With over

10,000 products and a world-class supplier base, Brenntag offers onestop-shop solutions to around 170,000 customers.

This includes specific application technology, an extensive technical support and value-added services such as just-in-time delivery, product mixing, formulation, repackaging, inventory management and drum return handling. Longstanding experience and local excellence in the individual countries characterize the global market leader for chemical distribution.

Quadpack Launches 50ml Acrylic Jar in its Q-Line range for Cosmeceutical Formulas made of polypropylene (PP) and can be used without concern for compatibility issues. This makes it a particularly appealing proposition for cosmeceutical formulas, although the jar is suitable for any masstige product.

Its simple, straight lines and dual wall structure offer limitless creative possibilities. Color-matching, screen-printing, frosting and a host of other decoration techniques can be applied to achieve the desired look and feel. The ABS cap can also be metallized.

The industrial process of the Acrylic Jar is geared up for high productivity, with an annual capacity of over one million units. Combined with easy filling, this makes this product ideal for large production runs of masstige products that require a more premium look.

OTC/cosmeceutical brands looking for a more cosmetic look for their face creams may find the answer in Quadpack's new 50ml Acrylic Jar. The latest member of the Q-Line range, it offers minimalistic elegance, an attractive price/ performance ratio and excellent product compatibility.

What's more, the 50ml jar is complemented by a 5ml mini size, allowing for travel packs or sample packs to warm up product launches.

All interior components of Acrylic Jar – the inner jar, shive and inner cap – are

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About Quadpack Group Quadpack is an international provider of enhanced packaging solutions for beauty and skin care brand owners and contract fillers. With offices in the UK, France, Spain, Germany, Italy, Turkey, Australia and the Far East, and a strategic network of manufacturing partners, Quadpack sources and develops customized packs for prestige, masstige and mass market customers. Quadpack is a founding member of the Airless Pack.

s k i n | c a r e Don't Let These Bugs Bug You Selecting skin-care products can be a daunting task, what with all the choices filling pharmacy aisles. You'll find dozens of over-the-counter products with such labels as "maximum strength," "clinical strength," and "original prescription strength" — plus seemingly identical products that are available only by prescription. What do all these labels mean, and how do you know which product is the best one for you? Here are some answers.

How Much Active Ingredient?

The active ingredient in an over-the-counter product is often the same as the one found in its prescription counterpart, but at a lower dosage. Over-thecounter dandruff shampoo contains a lower dosage of the active ingredient ketoconazole (1 percent), while the prescription-strength versions contain 2 percent. In hydrocortisone anti-itch cream, the maximum over-the-counter dosage is 1 percent, while prescription-strength creams contain 2.5 percent.

According to U.S. Food and Drug Administration (FDA) regulations, once a product's active ingredient reaches a certain percentage — such as 1.5 percent for hydrocortisone, or 2 percent for salicylic acid in acne treatments — it requires a prescription from a doctor.

Sometimes It's Just a Marketing Strategy Because the FDA does not closely regulate over-the-counter skin-care products, a company can label a product "maximum strength" or "clinical strength" for any reason it sees fit — and the label is no guarantee that the product will actually be any stronger than others on the market. The best way to find out whether you are really getting the "maximum" strength of an ingredient is to check the ingredients label, says Robyn Gmyrek, MD, assistant clinical professor of dermatology at Columbia University College of Physicians and Surgeons. "Compare the label with other products on the shelf," says Dr. Gmyrek, and check the percentage of the active ingredient in each product.

Although an increase in the active ingredient in a product of 1 percent may not seem as though it would significantly affect the strength, it can, says dermatologist Doris Day, MD, director of Day Cosmetic, Laser and Comprehensive Dermatology in New York City and a professor at NYU Medical School. For this reason, it's best to test a new skin-care product by applying a dime-sized amount on your forearm, to see if it causes a reaction.

Prescription Products Must Be Approved by the FDA For the FDA to approve a product's switch from over-the-counter to prescription-strength status, regulations require a company to show that even a slight increase in the amount of active ingredient (for example, 1 percent) "changes the structure or function of the skin." All prescription products are reviewed by the FDA and have gone through numerous clinical trials, says Debra Jaliman, MD, a New York City dermatologist. The FDA also decides what dosage level constitutes a prescription. Some OTC products may be labeled "original prescription strength," which means a prescription from a doctor was once required, but the product is now available without one.

Finding the Right Product for You How do you know which product to try? Stronger dosages can have harsher effects on your skin, so it's generally safer to start with a lower dosage. Try the basic OTC product for a minimum of two weeks to gauge the results, then move on to a maximum- or clinical-strength product, if necessary, or request a prescription, says Dr. Day. For acne, you should expect to wait a little longer — from four to six weeks — to see results. And if any product irritates your skin or makes symptoms worse, see your doctor immediately.

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Choosing the Right Skin Care for You

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WACKER’s Silicone Microemulsion for Hair-care Products Receives Accolades from Henkel

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enkel awarded the Munichbased chemical company WACKER for its best beauty care innovation contribution in 2014.

Carsten Knobel, Henkel’s chief financial officer and member of the Executive Board, and Dr. Thomas Förster, corporate vice president R&D Beauty Care, presented the award at the 2015 American Cleaning Institute Annual Meeting, which was held in late January in Orlando, Florida (USA). Further supplier awards went to BASF, Stepan and Solvay.

In addition to WACKER, nominees for the Best Innovation Contributor Beauty Care Award were US silicone manufacturer Dow Corning and Croda, a UK based producer of oleochemicals and specialty products. Its novel silicone microemulsion for hair-care products made the Munich chemical company stand out above its competitors. “In 2014, WACKER clearly made the largest contribution to beauty care innovation,” said Förster at the award ceremony. The new silicone emulsion forms a protective film on the surface of the hair, which considerably improves the combing properties of damaged hair, continued the R&D

head. “This allows us to develop new, innovative hair-care products.

That is why we are presenting this year’s innovation award to the Munich-based WACKER Group.”

The silicone microemulsion belongs to a new generation of film-forming, aminofunctional silicone emulsions developed especially for use in haircare products. Silicone lends hair a soft, silky feel and makes both wet and dry hair easier to comb. In addition, silicone protects hair from fading and from heat damage caused by hair dryers. The microemulsion is suitable for use in formulations for shampoos, conditioners, hair masks, pump sprays, styling applications and products that prevent fading and heat damage.

WACKER SILICONES President Dr. Christian Hartel expressed his thanks for the award on behalf of the development team. “Henkel is one of our key customers in the hair-care and beauty-care field. This award motivates us in our joint work going forward. It also gives us an idea how much our customers benefit from our product innovations.” The consumer goods group from Düsseldorf processes a wide variety

of other silicone materials from WACKER for products such as building protection agents, adhesives and sealants.

ally aligned German-based companies in the global marketplace.

“Both companies generate profitable growth with innovative products and technologies that are tailored to the needs of their customers”, emphasized Hartel. “The Best Innovation Contributor Award strengthens our resolve to continue developing our partnership and collaborative efforts with Henkel.

This will help us do an even better job of supplying the attractive haircare and beauty-care markets with customized products in the future.”

WACKER is one of the world-leading manufacturers of vinyl acetate/ ethylene and vinyl chloride copolymers, marketed worldwide as VINNAPAS and VINNOL. These thermoplastic, plasticizer-free polymers are mainly used in construction chemicals, adhesives, nonwovens, paints and coatings, paper, carpets and textiles. With over 3,000 highly specialized and innovative products, WACKER is also one of the largest silicone manufacturers worldwide. The portfolio ranges from silicone fluids, emulsions, resins, elastomers and sealants to silanes and pyrogenic silica. These products find application in such sectors as construction, chemicals, cosmetics, textiles, automotive, paper and electronics.

About WACKER

About Henkel Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite.

Henkel, headquartered in Düsseldorf / Germany, has some 47,000 employees worldwide and counts among the most internation-

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Our happy flower collection upcoming spring-/ summer 2015 is becoming bloomy-fresh! Colour combinations mirror the awakening attitude to life which one can feel with the first mild sunrays coming out. Simple, but bold colours of the nature will be discovered new. A cool shade of blue, fresh lemon-yellow, bright orange, soothing peach – nude or gaudy shades of pink and red. Are you keen for sun and fun? Show your colours and spread summer mood! Contact: Tel. +49 (0) 6051-92260, www.akzent-direct-gmbh.com

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Oriflame Opens its Production Facility in Noginsk to Support Sales in Russia & CIS

S

ite in Noginsk, Russia, was

environmental-friendly distribution

officially inaugurated recently.

center (42,000 sqm) is LEED

The site comprises produc-

certified (silver level), being the

tion facilities, warehousing and a

largest industrial facility with such a

distribution center. The plan is to

certification level in Russia.

produce shampoos, deodorants, liquid soaps, lipsticks and other

Magnus Brännström, Oriflame CEO

cosmetic products to serve

and President comments: “The

consultants and consumers in a

launch of our new factory in

more efficient way.

Noginsk is an important milestone for Oriflame, as the Russian market is,

In order to consolidate production

and will continue to be, essential for

and logistics in one place, the

the company.The opening of a large

company’s former site in

production site will further support

Krasnogorsk was sold to X5 Retail

Oriflame’s sales and development in

group in October 2014, and the

Russia and CIS. In addition, we are of

production of lipsticks was moved

course happy to contribute to the

to Noginsk.

creation of hundreds of jobs in the area. We work hard to increase

Oriflame’s facilities in Noginsk are

efficiency of our production and

built on a 26 ha land plot, owned by

distribution in order to offer our

the company, and with significant

consultants and consumers

focus on sustainability. The

innovative quality products at affordable prices.”

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About Oriflame Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.3 billion.

Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies.

Oriflame supports numerous charities worldwide and is a Cofounder of the World Childhood Foundation. Oriflame is a Luxembourg company group with corporate offices in Luxembourg and Switzerland.

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BEAUTY DÜSSELDORF continues the Success Story, also on its 30th Anniversary

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nding on Sunday, BEAUTY DÜSSELDORF continues the success story crowning its 30th anniversary with an exceptionally fruitful trade fair. “For three decades now BEAUTY DÜSSELDORF has been the most important meeting place for professional cosmetics service providers.

Underlining its importance as a platform for innovations, information and further training also in 2015 were the 51,000 trade visitors from 60 countries,” explained Joachim Schäfer, Managing Director at Messe Düsseldorf GmbH. Over three days a total of 1,400 exhibitors and brands were showcased at Düsseldorf Exhibition Centre in four halls. “The stable exhibitor and visitor numbers show that BEAUTY DÜSSELDORF is firmly established as the leading event for cosmetics services,” delights Director Helmut Winkler.

More than 130 events in the supporting programme focusing on the Cosmetics, Nail, Foot, Wellness and Spa themes as well as a plethora of innovations and trends made for happy faces both amongst visitors and exhibitors alike. The supporting programme with national and international make-up championships as well as various award ceremonies rounded off the varied line-up at the fair.

Underlining the importance of BEAUTY DÜSSELDORF as a leading fair were exhibitors from all areas who were very satisfied with results after three days of good discussions and contacts.

Commenting on this, for instance, Dr Christian Rimpler, First Chairman at the association Verband Cosmetic Professional e.V. said: “VCP members have noticed significantly

more international visitors at their stands. We are delighted that the significance of BEAUTY has risen again abroad. The quality of trade visitors is at a high level and the great concept of the fair is going down fantastically well with visitors and exhibitors. As always, BEAUTY DÜSSELDORF is an extremely highquality event.”

Mechtild Geismann, President of the Central Association of German Podologists and Podiatrists (Zentralverband der Podologen und Fußpfleger Deutschlands e.V. – ZFD) also drew a positive conclusion: “BEAUTY is simply the most important event for the entire sector.

It is well known that the ZFD provides independent advice here so visitors specifically come to us with questions. We are very satisfied with the interest and the enquiries at the stand.” The special “Podology Training” area was very popular.

Also highly rated was the attractively designed Wellness exhibition area.

“Overall, I am thoroughly satisfied with audience response. We have received lots of attention and compliments from all sides. The professionals realise that standards are set here in Düsseldorf,” said Lutz Hertel, Chairman of the German Wellness Association (Deutscher Wellness Verband). Furthermore, he said, visitors were really enthusiastic about the Wellness special show focusing on the “Future Spa” theme.

Also worth mentioning was the very well attended supporting programme at Meeting Point Wellness and in the SPA BUSINESS LOUNGE. “One of my special highlights was the presentation of the Spa Manager of the Year award to Guy Burke from Interalpenhotel in Seefeld as well as the presentation of the Wellness & Spa Innovation Awards,” said Hertel.

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show|repor t The Wellness & Spa Innovation Awards 2015 went to QMILK (in the Beauty & Body Care Products category), Vagheggi Diorit (in the Beauty & Body Care Treatments category), IONTO-SPA Evolution (in the Hotel & Spa Interior category) and the heath reserve/resort Gesundheitsschutzgebiet/ Gesundheitsresort Freiburg (in the Hotel & Spa Concepts category).

The Audience Prize went to Jentschura International GmbH with Mira Vera "Das Regenerativum".

The next edition of BEAUTY DÜSSELDORF will be held from Friday, 4 to Sunday, 6 March 2016.

Exhibitor Statements on BEAUTY DÜSSELDORF 2015:

Yvonne Rönnig, Trade Fair & Events Management, Dr. Babor GmbH & Co. KG We are very satisfied with the number and quality of visits to our stand in 2015. We were able to welcome numerous existing customers as well as many potential new ones. At BEAUTY things are always busy for us and the trade fair in Düsseldorf is quite simply

indispensable.

Catherine Frimmel, Managing Director, Catherine Nail Collection GmbH It is quite clear that for us Messe Düsseldorf is the most important product promotion opportunity of the entire year. Here we receive very good feedback from our customers and the quality of discussions and contacts here is really high.

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show|repor t Furthermore, we feel very well looked after: as soon as a problem arises, a solution is found as quickly as possible.

Violetta Luban, Manager, Dermalogica GmbH The nicest trade fair in Germany is quite clearly the BEAUTY fair! Nice but also effective. For us the trade fair in Düsseldorf is a very important tool for canvassing new customers.

Furthermore, it is a key part of our marketing concept, the icing on the cake, as it were. Recently we have been welcoming many doctors and pharmacists at the fair. This is something we welcome because we are well positioned in this field.

Andreas Beckmann, Sales Manager for Germany, Gharieni Group GmbH As usual, the Friday was relatively quiet in terms of visitor numbers while the two other days went extremely well. We notice that the trade audience is of a very high quality and highly competent. The trade fair in Düsseldorf is for us is the most important in Europe – here everything runs perfectly.

Klaus Radszuhn, Sales Manager for Germany, Eduard Gerlach GmbH Already on the second day it was clear we would welcome more visitors than last year. For us BEAUTY is the most important trade fair of all.

We can set trends here, not just domestically but also for international business. As for the German trade audience, we record visitors not just from North Rhine-Westphalia but also from many other German federal states.

Dr Christian Rimpler, Managing Director, Dr. Rimpler GmbH Visitor numbers were already surprisingly high even on the Friday and on the two other days it was extremely busy. Contacts made here are very international. We know no better place for product launches than BEAUTY DÜSSELDORF. The commitment of Messe Düsseldorf for our entire sector is phenomenal.

Hellmut Ruck, Managing Director, Hellmut Ruck GmbH For us BEAUTY is a must and this fair already has institution status. This is a 38 |March-April 2015 | Beauty & Fashion World

show|repor t place where we can reach our audience and hold excellent factual expert talks. Our feeling is that visitors come here from all of Germany’s federal states alongside all sorts of other nationalities. The mix of both cosmetic and medical podiatrists among visitors suits us very well.

Martin La Fontaine, Managing Director, IONTO Health & Beauty GmbH We have come well prepared to Düsseldorf with many new products. The fact is, the audience here is very competent while at the same time also really thirsty for knowledge. Footfall at our stand is high and we can draw a very positive conclusion.

Christine Berliner, Head of Marketing, Reviderm AG This year we are posting a high quality of visitors at our stand. These include doctors, cosmeticians and spa managers who all also show great interest in skin combination therapy. We also think BEAUTY DÜSSELDORF is perfectly organised.

Malu Wilz-Melgaard, Managing Director, Y/our SkinCare/MakeUp The audience at our stand shows great interest – and great stamina.

Our presentations sometimes last three-quarters of an hour and visitors watch it all through to the end. This did not use to be the case. We are entirely satisfied and give BEAUTY DÜSSELDORF an A+ rating.

Michael Kalow, Managing Director, Wilde Cosmetics GmbH Things might be a bit less international here than, for instance, in Bologna. Nevertheless we rate the fair in Düsseldorf and our appearance here very positively and are delighted with the high level of visitors. The concept here in Düsseldorf works and, unlike many other fairs, BEAUTY has been able to maintain its usual high level.

The next edition of BEAUTY DÜSSELDORF will be held from Friday, 4 to Sunday, 6 March 2016.

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DKSH’s Skin Foundation Won First Prize in ‘Prix de la Formulation’ Contest at Cosmetagora 2015

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KSH’s Business Unit Performance Materials was awarded with the first prize in the ‘Prix de la Formulation’ contest at the Cosmetagora 2015 in Paris, for its distinct ‘Total Shield Cushion Formulation SPF 25’ skin foundation.

DKSH’s personal care industry team in France created the highly innovative formulation after being inspired by the ‘cushion concept’ that is already widely used in Asia and that is now steadily gaining popularity throughout the Western markets. The concept allows a liquid foundation to be dispersed through a sponge cushion within a versatile compact, giving the foundation a very light, powdery texture. The liquid foundation has a high loading pigment concentration, yet maintains a water-like viscosity, preventing the ability of the pigments to thicken when concentration increases.

In close collaboration with their Korean colleagues, DKSH’s Innovation Center in France leveraged on its specialty and cosmetic ingredient know how to overcome challenging technical obstacles and created the distinct formulation by synthesizing a unique blend of antioxidants and sunscreens from more than ten DKSH suppliers.

The award, for which DKSH was selected by a panel of industry R&D professionals from a list of over 30 entrants, solidifies DKSH’s credentials as a cosmetic ingredient innovator. “We are delighted to be awarded the first prize at ‘Le Prix de la Formulation’. I congratulate the DKSH personal care team in France and thank them for the hard work and efforts. We look forward to introducing further successful cosmetic ingredient innovations in

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the future,” said Olivier Patricola, Business Line Director Personal Care Industry Europe, DKSH Performance Materials.

In order to showcase the current range of unique product innovations to the cosmetics industry, DKSH will exhibit products at in-cosmetics at stand A50 at the Fira de Barcelona in Spain on April 14-16, 2015.

About DKSH DKSH is one of the leading Market Expansion Services providers with a focus on Asia. As the term "Market Expansion Services" suggests, DKSH helps other companies and brands to grow their business in new or existing markets. DKSH is headquartered in Zurich. With 735 business locations in 35 countries – 710 of them in Asia – and 27,200 specialized staff, DKSH generated net sales of CHF 9.6 billion in 2013.

About DKSH Business Unit Performance Materials DKSH Business Unit Performance Materials is one of the leading specialty chemicals distributors and providers of Market Expansion Services for performance materials, covering Europe, North America, and the whole of Asia. The Business Unit sources, develops, markets, and distributes a wide range of specialty chemicals and ingredients for pharmaceutical, personal care, food & beverage, as well as various industrial applications. In addition, it creates innovative and cutting-edge concepts and applications in 27 innovation centers located worldwide. With 90 business locations in 26 countries and around 1,120 specialized staff, Business Unit Performance Materials generated net sales of CHF 770 million in 2013.

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MAKE-UP’S FUTURE LIES IN SKINCARE HIGH TOLERANCE PRODUCTS Make-up: clothing tailored to your skin Your beauty product is supposed to “dress” your skin throughout the day, so it must respect its fragility. Look in particular for terms such as “dermatologically tested,” “hypoallergenic,” and “non-comedogenic,” the idea being to avoid skin reactions as much as possible. Nickel is also a potent allergen, and should be avoided at all costs. It is therefore best to opt for “Nickel Tested” products which are developed for people who are sensitive to nickel.

WHEN MAKE-UP RHYMES WITH SKINCARE Change your opinion of make-up for sensitive skin To restore you faith in make-up, choose products enriched with moisturizing and soothing agents that will care for your skin throughout the day. Whether you prefer fluid or high-coverage textures, all sensitive skins will find their beauty solution in the La Roche-Posay Hydreane BB and Toleriane Teint ranges.

CLOSE PROTECTION Do not neglect your skin’s needs Caring for your skin is important. But protecting it is equally so. Throughout the day, the skin is attacked from all sides, so a beauty product must act as a protective shield. A UV filter offering medium sun protection at the very least and an antioxidant action are both essential. The aim is to protect the skin from external aggressors and premature skin aging.

ENHANCE YOUR SKIN Beautiful, natural-looking skin There is no need to go over the top in your quest for more beautiful skin!

Opt for very fine textures formulated with quality pigments that are tolerated by the most sensitive skin and melt into the complexion, adapting perfectly to your skin tone. Naturally unified, with no unsightly marks or patches, skin is left looking beautifully natural.

BRIGHTEN YOUR COMPLEXION A luminous complexion, no more, no less Some people can confuse a “glowing effect” with “shiny skin.” While a luminous complexion is a sign of beautifully healthy skin, an oily appearance communicates quite the opposite. Textures must always be non-greasy and non-sticky for a velvety finish that naturally reflects just enough light, without shine.

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Beauty & Fashion World | March-April 2015 |43

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Forecus to Distribute Oat Cosmetics Ecocert & COSMOS-approved Oat Ingredients in Thailand ingredients in the Thai market.

About Oat Services Oat Services Ltd are a research, development and marketing company specializing in advancing oat technology. They focus on developing market applications for the cereal crop oats (Avena sativa) for cosmetic and food applications.

Oat Services have extensive and specialized knowledge of the oat crop, allowing them to be responsive and reactive to their customers needs. They offer exceptional oat ingredients backed by science and supported by technical advice.

Oat® Cosmetics, a brand of Oat Services, offer exceptional oat ingredients specific to the personal care market.

About Forecus Co Ltd

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ith the Thailand personal care industry now viewed as the central hub for the ASEAN region, Oat® Cosmetics are driving their business forward into this lucrative market by appointing one of the leading distributors of personal care ingredients, Forecus Co., Ltd as their new supplier for this territory.

Forecus will distribute Oat® Cosmetics’ full portfolio of Ecocert and COSMOS approved natural and organic oat ingredients; including an extruded colloidal oatmeal, Oat® COM with anti-aging properties, a premium oat oil, Oat® Lipid which is rich in skin identical fatty acids, restoring and replenishing the skin and finally their ‘Touch of Luxury’ sensory agent Oat® SILK which imparts a luxuriant and silky feel to

skincare creams and lotions.

Warunsiri Padungkul, Business Manager for Personal Care Ingredients for Forecus comments, ‘we are delighted to represent Oat® Cosmetics in Thailand as we feel the consumer in this market is showing a continual demand for new innovative natural ingredients.

We believe Oat® Lipid’s ability to provide natural nourishment to the skin with minimal greasiness, will be of real interest in the skin care market. Additionally we view the versatile oat flours, Oat® COM and Oat® SILK as a cost effective addition to skin care formulations as well as their capacity to be used in color cosmetics as pressed powders.’

Cark Maunsell, Managing Director at

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Oat® Cosmetics adds, ‘we are very impressed with Forecus’ expertise and their ability to build long term relationships with their customers and business partners whilst ensuring high quality product distribution.

We are confident that their professional and enthusiastic team will boost sales of our enhanced oat

Forecus Company was established in 2007 by a group of experienced Professional Sales Team in Specialty Chemicals Distributors. They are Innovation Solution Providers, focused on distributing the reliable, trustable and quality ingredients from leading companies to Thai manufacturers. They have exceptional relationships with Thai customers, both multinational and local. They have an excellent understanding of the Personal Care, Cosmeceutical, Nutraceutrical, Healthfood, and Household markets in Thailand.

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L’Oréal Opens its Factory to Produce Hair Care and Hair Coloring Products in Egypt

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’Oréal inaugurates its first factory at the heart of the Arab World, located near Cairo in the Pyramids Industrial Park of 10th of Ramadan. With a staged investment totaling 50 million euros, this new factory serves to meet the fast-rising demands of consumers in the region and will be the production hub for L’Oréal’s Consumer Products Division in the Middle East and North Africa region.

The Greenfield project completed in 2013 runs across an area of 17,000 m2, including manufacturing and warehouse facilities with a three times expansion potential of its current size. Initially dedicated to hair care and hair coloring products, the factory has extended recently its production to skincare. “With the rising demand of consumers across the region for innovative and high quality beauty products, it was crucial for L’Oréal to have a production facility close to its key markets and able to adapt the product offer to local specificities.

The Cairo plant reflects our confidence in the continuous expansion of the MENA market and our strong commitment to Egypt as a strategic production hub” said

Geoff Skingsley, L’Oréal’s Executive Vice-President, Africa Middle East Zone.

STATE-OF-THE-ART FACILITY DEDICATED TO CONSUMER PRODUCTS Adding to the total of 43 L’Oréal factories worldwide, the new Cairo plant manufactures L’Oréal Paris and Garnier products. 10% of the production caters to the domestic market while 90% is exported to other countries in the region. In 2014, the plant produced 50 million units and has the potential to double its production capacity in the next three years. The plant features fully automated processing skids with automated recipe control, automated packing lines, fully integrated worldwide Enterprise Resource Planning (ERP) to optimize supply chain and quality management. Special focus was given to environment with an energy efficient building and highly performing stateof-the-art technology for water treatment.

Commitment to sustainable development The Cairo plant is the first LEED certified factory in Egypt in any

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industry and has been built following LEED requirements. These consist of a US quality standard which defines excellence in terms of design and building construction process with regard to key aspects of sustainability including water and energy efficiencies, atmosphere management, materials and resources utilization and environmental quality. The factory aims to contibute to L’Oréal’s “Sharing Beauty With All” commitments by limiting its waste generation and water consumption as well as its CO² emissions.

CONTRIBUTION TO LOCAL TALENTS AND ECONOMY L’Oréal’s plant in Cairo employs nearly 200 people and is committed to developing local talent by investing in more than 10,000 hours of training per year including tailored induction programs for its managers which take place in North America and Europe.

In addition, L’Oréal’s factory in Egypt prides itself in sourcing more than 70% of its packaging needs amongst regional suppliers and plans to use local materials and suppliers as much as possible.

About L’Oréal L’Oréal has devoted itself to beauty for over 105 years. With its unique portfolio of 28 international, diverse and complementary brands, the Group generated sales amounting to 23 billion euros in 2013 and employs 77,500 people worldwide.

As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair styling salons, travel retail and branded retail. Research and innovation, and a dedicated research team of 3,600 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s new sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.

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How to do an Ayurvedic Spa Treatment

By Maharishi Ayurveda

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ay spas are becoming more and more popular. They pro vide an oasis in our buzzing world, where you can get away for a few hours or a day of relaxation, rejuvenation and beautification. If there isn't a spa around, or if you'd rather enjoy the benefits in your own home, try this ayurvedic do-it-yourself routine, which will only take a couple of hours.

Spend an evening or weekend afternoon pampering yourself and restoring your mental, physical and emotional energy.

Ayurvedic Facial This ayurvedic facial both nourishes and exfoliates your skin. Milk softens and cools the skin and loosens up pore-clogging particles. Hot steam opens your pores and the Youthful Skin Clay removes impurities. The Youthful Skin Oil and Cream restore the lipid and moisture levels of the skin. Cleanse face and neck with Youthful Skin Cleansing Gel to remove makeup and impurities. Apply several drops of Youthful Skin Oil on fingers and gently massage the face and neck.

Repeat three times. Slowly bring half a cup of organic milk to a boil, add a

few drops of Organic Rose Water and beat until a thick layer of foam appears.

Massage milk foam onto the face and neck. Repeat three times.

Use a facial steamer for five minutes or until the skin perspires. Make a tent for yourself using a towel or sheet. Apply a thin layer of Youthful Skin Clay to the face and neck. Leave on for three to five minutes or until the skin begins to feel tight. Remove clay with remaining organic milk and then rinse milk off with warm water. Use natural sponges for removal of clay. Apply a thin layer of Youthful Skin Oil to the face and neck. Dab off excess with a tissue.

After one hour, apply a thin layer of Youthful Skin Cream to the face and neck.

Anti-stress self-massage After you have treated your face, it's time to administer an ayurvedic selfmassage. Abhyanga (warm oil massage) should be practiced every morning preceding your shower. For this spa treatment, extend the massage to make it a relaxing, luxurious experience. Massaging your whole body with oil feeds your skin and helps re-

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lease toxins that accumulate in the body and skin over time. It also improves circulation, relaxes the mind and the body, and nourishes all the tissues and organs. For the home spa treatment, try Maharishi Ayurveda Massage Oils, which contain specially-formulated combinations of ayurvedic herbs and oil to moisturize and purify your skin.

Steps for Abhyanga Fill a small plastic bottle with oil and place it in a glass of hot water for a few minutes to heat the oil. Apply a small amount of oil to the body starting with the scalp all the way down to you toes. Start massaging your scalp slowly with firm pressure. After two minutes, move down to your ears and face using small circles. (If you have just done a facial, skip the face.). Then start with the left shoulder in circular motion. Follow with long strokes on the upper arm, circles on the elbow and long strokes on the forearm.

Circle around the wrist and do long strokes on the hand. Repeat with the other arm.

Use circular strokes on the chest and

the stomach and upward strokes on your lower back. Continue on to the left leg, by doing circles on the joints and long strokes on the limbs. The feet should get special attention, which we will detail in the next section.

Foot massage We use our feet all day, but they are often the most neglected parts of the body. Therefore, foot massage is a very important part of Abhyanga. A foot massage not only benefits the feet but revitalizes the whole body. It increases energy, balances emotions, and improves blood and lymph circulation. By massaging the nerve endings in your feet, you can release stress and relieve aches and pains.First wash your feet thoroughly with soap and warm water. Apply oil to one of your feet for lubrication. Start by gently rubbing the base of your first (little) toe.

Continue at the base of the second toe. Next, apply slight pressure between the first and second toes.

Then, rub between the third and forth toe. Next, massage, stretch and pull the big toe gently and rub each side of the nails. Finally, massage the ball of

b o d y | s p a tub. During this time, you can assemble everything you will need for a full sensory experience.

Taste: It's important to remain hydrated while you are cleansing and detoxifying your body. For a soothing drink, try one of Maharishi Ayurveda's herbal teas. Worry Free Tea is specially designed to calm the mind.

Ayurveda does not recommend drinking coffee and alcohol because they stimulate the body instead of soothing it.

Sight: For a peaceful atmosphere, light a few candles and turn off the lights.

Make sure you place the candles in a secure place, where you can't knock them off while bathing.

Sound: To help you focus on your spa experience, turn off your phone and mute the answering machine. Put on your favorite soothing, low-volume music. You can also listen to Maharishi Gandharva Veda music, the pacifying melodies of nature, which will help revitalize your body, mind and spirit. If you have a portable CD player, you can place it in the bathroom but away from the bath tub for safety reasons.

Smell: Touch: The oil massage has already stimulated your sense of touch. Now it's time to exfoliate. Use natural sponges or scrubs such as loofah, to soften rough elbows and knees, and pumice stone to scrub calluses on your feet. Instead of petroleum-based soaps, use Maharishi Ayurveda's vegetable glycerine soaps to cleanse your skin. After you have soaked for up to 30 minutes, wipe your body with a soft warm towel. Apply a rich lotion.

your foot in a circular motion, followed by circling around your ankle joint with both hands in a clockwise motion.

This improves circulation and the energy level of the body. Repeat the same steps on your other foot. You can do

this foot massage in the evening, a couple of times a week to give your tired feet a break.

The perfect bath

The perfect bath should stimulate all the five senses, provide relaxation and a feeling of emotional fullness. After your full body massage, you should let your skin absorb the oil for at least 15 minutes before you get into the Beauty & Fashion World | March-April 2015 |49

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derma e® Launches Scalp Relief Shampoo and Conditioner to Resolve Scalp Problems

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erma e®, the pioneer of vitamin-rich, high-perfor mance antioxidant skincare products, announced the launch of its new Scalp Relief Shampoo and Conditioner. As consumer demand for natural products heightens across personal care, derma e® is rising to the occasion with doctor developed, clinically-tested natural scalp care innovations. “derma e® is excited to take therapeutic hair care to the next level in natural with new Scalp Relief Shampoo and Conditioner,” says Jennifer Norman, Vice President of Marketing for derma e® . “These formulas stand out from other hair care products because they each work in four ways to help address frustrating symptoms of dandruff.

They are proven to be safe, gentle and naturally effective, improving the condition of both the scalp and hair.”

Over a two-week period, participants who expressed concern with scalp dandruff, eczema or psoriasis were asked to use both formulas daily. At the end of the trial, participants recorded self-perceived improvement of their scalp and hair.

Results of this consumer study show that Scalp Relief Shampoo and Conditioner can make a dramatic difference.

Results experienced after two weeks of use: % Agree 97% Worked better than other therapeutic haircare products I've tried 94% Worked quickly to resolve scalp problems 94% Reduced flakiness, scaliness,

redness & discomfort 94% Left my hair healthy looking 93% Reduced irritation 90% Reduced itchiness derma e® Scalp Relief Shampoo and Scalp Relief Conditioner work in four therapeutic ways to effectively target scalp problems. The shampoo is designed to cleanse, de-flake, soothe and nourish. The conditioner is designed to detangle, de-flake, soothe and nourish. Both formulas contain the derma e® proprietary Therapeutic Psorzema® Herbal Blend.

Neem, Burdock and Bearberry gently soothe the scalp and promote optimal hair health. Tea Tree and Menthol calm and cool itch on contact. Salicylic Acid penetrates to lift away excess flakes and surface buildup, helping maintain scalp purity over time.

Both formulas are consumer tested, clinically-tested, allergy tested, coal tar-free, pine tar-free, steroid-free, prescription-free and safe for colortreated hair.

About derma e® Family owned and operated for 30 years, derma e® has pioneered the development of vitamin-rich, highperformance antioxidant skincare solutions. The award-winning line features doctor-developed, consumer-tested and clinicallytested face care, body care and treatment products that are free of parabens, phthalates, mineral oil and petrolatum. Every formula is crueltyfree and 100 percent vegan.

Manufacturing and operations are offset 100 percent by wind power.

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product|launch

Kanebo Launches LISSAGE PRESTIGE SKINCARE LINE FOR MEN TO COMBAT AGING

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anebo Cosmetics introduce LISSAGE MEN, the company’s first prestige men’s skincare line in the domestic Japanese market. The initial release comprises a moisturizing beauty essence and a foaming soap that doubles as shaving cream, items that are particularly well suited for men who have not engaged in skincare before.

Previous surveys by Kanebo Beauty Research Laboratories pointed to a striking resemblance of male and female skincare concerns in Japan, with “skin dryness” and “spots and freckles” being also the top concerns of men.

Rising anti-aging awareness among Japanese men Conventional men’s skincare typically focuses on sebum control, as men’s skin is thought to be prone to oiliness and shine.

However, compared to women, men’s skin has less moisture and a greater propensity to lose moisture, a tendency that is accelerated by the habit of shaving and a general lack of daily UV protection. A web survey conducted in 2013 by Kanebo Beauty Research Laboratories revealed that Japanese men’s main skin concerns are quite the same as those of women, namely dryness, spots and freckles followed by skin roughness and wrinkles and sagging. “As one can imagine, along with changes in the skin caused by dryness and aging, Japanese men,

much like women, develop a strong interest in aging care,” explains beauty researcher Sumika Hirao.

Introducing a simple-step men’s skincare with a design and fragrance that also appeal to women Based on more than two decades of collagen research, LISSAGE MEN is a skincare line being created for men in their 30s and 40s who are beginning to worry about things like dryness, firmness, and elasticity.

The two items in the initial release, a facial cleanser and a beauty essence, make it simple for men who are not accustomed to engaging in skincare to do so. “Of the items that Japanese men use on their faces, the majority are facial cleanser, shaving foam, and lotion,” says Tomoko Ogino, brand manager of LISSAGE. “While they may have a variety of skin concerns and problem areas, the starting point for LISSAGE MEN is to have them begin with items that are easy to use every day.” The bottle design and the fragrance have been created with female customers in mind as well. “What gets men started on skincare is often – besides the medium of TV – advice from a girlfriend or partner,” explains Ogino.

The logo and packaging by awardwinning designer Kashiwa Sato conveys a stylish, cosmopolitan feel combined with ease of use, a result

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of the company’s advances in kansei engineering. All the products have an aromatic spicy scent composed of 100% natural essential oils of botanical origin. A fresh, citrus fruit aroma enhanced with rose and other sweet notes also appeals to women and delivers a pleasurable moment every time a product is applied.

LISSAGE is a prestige skincare brand for the domestic Japanese market founded in 1992. With a focus on collagen, it has proposed savvy skincare for women in simple steps centering on the star product Skinmaintenizer, which condenses the functions of moisturizing lotion and emulsion. The brand is focusing on counseling and on utilizing skin analysis devices to gauge the skin, in order to offer a more fine-tuned response to different skin conditions and skin concerns.

product|launch

Dermalogica Launches PowerBright TRx™ TRIO OF PRODUCTS TO COMBAT HYPERPIGMENTATION

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eeping pace with consumer demand for powerful brightening products to offset hyperpigmentation and dark spots caused by UV damage, age and hormones, Dermalogica introduces new PowerBrightTRx™, a potent trio of skin-brighteners, which incorporate the newest technologies to produce more even, luminous skin tone.

Consumer interest in skin brightening products that combat hyperpigmentation, help maintain an even coloration and minimize the longterm effects of the sun continue to be a trend on the rise.

Hyperpigmentation is typically common in skin past the age of 40.

Current studies reveal that uneven skin tone, especially when blotchiness is present, is now considered the leading age-marker, suggesting “aged” skin. The most common causes of hyperpigmentation are UV exposure, responses to cutaneous injury (wounding), and endocrine or hormonal factors, especially during pregnancy and as a side-effect of taking the birthcontrol pill. Prescription drugs, some topically applied cosmetics, stress and wounds that can lead to postinflammatory hyperpigmentation are especially problematic for individuals with olive complexions or richly pigmented skin tones.

To address these common skin issues, Dermalogica has announced the launch of the new PowerBright TRx™ system, consisting of three highly active products that incorporate the newest technology in skin brightening. PowerBright TRx™ replaces ChromaWhite TRx®, and represents a streamlined approach to treating hyperpigmentation with the beneficial layering of active complexes to optimize results. The

new products are: C-12 Pure Bright Serum – This highly active topical treatment helps address pigmentation imbalance with an exclusive combination of peptides, Rice-derived Phytic Acid, Zinc Glycinate, and Algae. In addition to many key botanical extracts known to help control hyperpigmentation triggers on a cellular level, synthesized peptides, including our new Oligopeptide-51 combined with Oligopeptide-34, are the newest agents to fight melanin formation. This serum absorbs quickly to optimize efficacy, while helping to increase skin luminosity. For best results, C-12 Pure Bright Serum is advised to be applied to the skin prior to Pure Light SPF50 and Pure Night. Size: 50 ml Pure Light SPF50 – While many factors may contribute to hyperpigmentation, the effects of UV exposure are the most common cause. Even with hormonally induced hyperpigmentation, it has been shown that UV exposure is a requirement in the formation of pigmentation spots. This advanced daytime treatment moisturizer shields the skin from pigmentinducing UV light, now in a 100% chemical sunscreen base which enables the use of a new Oleosome technology that boosts SPF protection without having to add higher concentrations of sunscreen agents.

Oleosomes are moisture-rich spheres made from Safflower seeds, which allow for increased SPF performance of a product while using fewer chemical sunscreens, resulting in a product that is more wearable and less likely to cause sensitized reactions in the skin.

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This medium-weight treatment, now with SPF-boosting Oleosome technology, contains critical Broad Spectrum protection against UVinduced hyperpigmentation. A powerful peptide helps regulate melanin production while a potent blend of Red Algae and botanical extracts helps balance uneven skin tone. Highly moisturizing and emollient, it blends invisibly into skin without leaving a white residue.

Hyaluronic Acid helps restore moisture balance to guard against trans-epidermal water loss, and reduce the appearance of fine dehydration lines. Size: Size: 50 ml Pure Night – A rich and nourishing overnight treatment that helps control melanin formation, restore skin luminosity and maximize the benefits of the PowerBrightTRx™ system while the skin is at rest.

Formulated with an active blend of Oligopeptide-34 and skin brightening Vitamin C, along with Cranberry and Raspberry Seed Oils that help restore critical barrier lipids, optimizing skin hydration and reducing the appearance of fine dehydration lines. Size: 50 ml In addition to individual sizes, the new PowerBright TRx™ system will be offered in a deluxe Brightening Treatment Kit to keep skin luminous and bright when away from home.

Dermalogica has discontinued TriActive Cleanse, Extreme C, Powerfoliant 2® and ChromaWhite Complex, simplifying brightening care by reducing the line to three core leave-on treatment formulas, and addressing other specific needs with products from the “sister” line, Dermalogica’s successful AGE Smart ® system as well as other versatile products from Dermalogica.

www.dermalogica.in.

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