Benefits of WordPress Editor Gutenberg - A Marketer’s Perspective

BENEFITS OF WORDPRESS EDITOR GUTENBERG – A MARKETER’S PERSPECTIVE

WHY USE GUTENBERG? G u t e n b e rg h e l p s m o d e rn - d a y e r a c re a t o r s b y c re a t i n g a r i c h m u l t i m e d i a

i n t e r f a c e a re : • T h i s h a s a n i n c re a s e d e d i t i n g a re a t h a n t h e i d e a l e d i t o r.

• I t a l s o p ro v i d e s b l o c k s t h a t a re i n d e p e n d e n t l y m a n i p u l a t e d t ex t a n d i m a g e e l e m e n t s t h a t c re a t e m a ke u p p o s t s a n d p a g e s .

• D ro p d o w n m e n u s o ff e r t ex t , i m a g e , a n d v i d e o o p t i o n s .

• B u t t o n s a re a d d e d e l e m e n t s t h a t c a n b e i n s e r t e d e a s i l y w i t h o u t c o d e .

• I n t e g r a t e d b y Ti n y M C E d i re c t e l e m e n t c u s t o m i z a t i o n i s a l s o a v a i l a b l e .

PAGE

01

WEB

S o m e o f t h e t a ke a w a y s t h a t G u t e n b e rg p ro v i d e s t o t h e Wo rd Pre s s e d i t i n g

WORLD

their content.

TECHNOLOGY

o n l i n e ex p e r i e n c e f o r t h e i r a u d i e n c e s t o g r a b t h e i r a t t e n t i o n t o w a rd s

HOW GUTENBERG HELPS MARKETING PROFESSIONALS? With the power of Gutenberg on its side, marketing teams can easily customize

provides them.

01 There are new layouts that marketers can experience.

02

It easily implements multimedia segments into pages.

03 New layouts are tried out by marketers.

PAGE

02

WEB

programmers for help with the availability of editable blocks that Gutenberg

WORLD

launching their next piece of mind-blowing content, they don’t need to rely on

TECHNOLOGY

the content style that are used on an everyday basis. When marketers are

IT REFLECTS YOUR WEBSITE

T h e f o r m a t t i n g d o n e i n y o u r w o r k i s e xc e p t i o n a l b u t o n p o s t i n g , n o t h i n g i s p l a c e d c o r re c t l y. Yo u r i m a g e i s n o t i n t h e r i g h t p l a c e , 4 0 4 e r ro r s ke e p o n p o p p i n g , a n d y o u r v i d e o i n t e g r a t e d w i t h i t w o n ’ t p l a y. G u t e n b e rg Wo rd Pre s s h e l p s y o u t o e l i m i n a t e s u c h i s s u e s a n d e n s u re t h a t t h e t ex t e d i t o r s w i l l l o o k j u s t l i ke y o u r website.

PAGE

03

WEB

l i v e p a g e t h a t i s n o t t h e re p l i c a t i o n o f t h e e d i t o r.

WORLD

W Y S I W Y G t h a t c a n p re c i s e l y s h o w t h e t e x t e d i t o r. Yo u w i l l s e e a

TECHNOLOGY

Yo u r c o n t e n t c a n c re a t e p a g e s w i t h t h e h e l p o f G u t e n b e r g ’ s

CONT..

Gutenberg makes marketer’s work easy when they are constructing a new page. Due to the convenience of dragging and

In past times, WordPress editors were used to developing better content posts. To ensure the functionality of these posts, various widgets were needed to be installed by the moderators. These widgets more often would not functional completely. Switching between different views made the lives of content creators difficult because such add-ons had unique interfaces. However, with Gutenberg, things are organized and convenient to implement.

PAGE

04

WEB

easily and quickly.

WORLD

be moved to a place of high attention and tweaks can be made

TECHNOLOGY

dropping of content blocks, valuable and engaging elements can

IT REFLECT YOUR WEBSITE I T I S S E E N Q U I T E O F T E N T H AT C R E AT I V I T Y I S LO S T I N T H E LO N G -

T O A S U C C E S S F U L M A R K E T I N G S T RAT E GY. A n e x a m p l e t o exe m p l i f y t h e b e n e fi t s o f G u t e n b e r g i s t h e u t i l i z a t i o n o f Le g o B l o c k s t o d e v e l o p a n e w f o r m a t . A s s o o n a s t h e m o m e n t c a l l s f o r i t , G u t e n b e r g a l l o w s t h e c re a t o r s t o t r y o u t s o m e n e w i d e a s w i t h o u t t h e h a s s l e o f d e v e l o p m e n t t i r i n g p ro c e s s and long leading times.

PAGE

05

WEB

T H E I R C R E AT I V E S T RAT E G I E S A S I T I S T H E O N LY T H I N G C E N T RA L

WORLD

P R O V I D E S YO U R C R E AT I V E S TA F F W I T H T H E C H A N C E T O L E V E RA G E

TECHNOLOGY

R U N O F T H E D I G I TA L C O N T E N T E L E M E N T S RAC E . W I T H G U T E N B E R G

CONT..

The smart use of Google Analytics and messing around with content

As Gutenberg is focused to create responsive sites, you will experience how the content is displayed on screens of different aspect ratios and interfaces. If most of the online purchases are going through handheld devices, designing becomes all the more crucial for a company. As we live and breathe in a mobile-driven world, Gutenberg makes your content mobile-dependent.

PAGE

06

WEB

upon that.

WORLD

market. Whether it will be a success or a failure completely depends

TECHNOLOGY

styles can prove the impact your next content is going to make in the

BETTER BRAND CONSISTENCY On looking at some of the highly-placed and world-renowned brands, the strengthen the brand consistency if your company uses it.

grows and progresses. You can rest assured by utilizing Gutenberg that your

WEB

content will be well-known around the world and your company will reach

WORLD

You will be able to create richer and increased content as your organization

TECHNOLOGY

uniformity of their content is not compromised. It’s content authoring can

high standards.

You can create more alluring and devise their next article due to the option of saving and reusing customizable content blocks. Some of the helpful component are fonts, image dimensions, and font size, and company logos as well. The purpose of your company will be displayed in front of the world PAGE

07

STILL IMPROVING The founder of Gutenberg Matt Mullenweg is striving to contribute to the This might be a highly ambitious objective a more achievable and reachable target is the utilization of Gutenberg to better the brand’s creation of

SYNOPSIS If you plan to develop your next project in WP, better to hire a dedicated WordPress Development Company India as it’ll require expertise and experience to make the best of Gutenberg Editor to make your WP a success.

PAGE

08

WORLD

WEB

content which it can accomplish with ease.

TECHNOLOGY

online content what Johannes Gutenberg contributed for book publishing.

WORLD

FOLLOW US

WEB

BENEFITS OF WORDPRESS EDITOR GUTENBERG – A MARKETER’S PERSPECTIVE

TECHNOLOGY

READ FULL BLOG

PAGE

09