WSA-mobile Global Congress:: Event Report

Connecting smart minds: Mobile Content with knowledge impact Mobile content developers and producers create exciting content and innovative applications that do more than just meet basic needs of communication. They impact the daily lives of millions with mobile content and apps that connect minds.

Smart applications track earthquakes, facilitate banking everywhere for everyone, make governments more transparent and accountable, and save lives.

Mobile content and innovative applications empower people to read or visualise colours when they are blind, find each other where there are no street numbers, overcome motoric and cognitive limitations.

They change the entire experience of tourists be, it in Italy, Saudi Arabia, Mexico or Denmark. They alter the radio experience in Latvia, local news availability in India, citizen reporting in the Russian Federation.

Prof. Dr. Peter A. Bruck WSA Chairman

Abu Dhabi Systems and Information Centre (ADSIC) is proud to host the WSA -mobile Global Congress for the third consecutive time and to welcome all those who actively contribute to the UN WSIS Agenda.

As the main strategic partner for WSA-mobile, ADSIC is ready to provide all the support needed to develop and increase global participation to achieve the UN MDGS. Locally, ADSIC is responsible for the Abu Dhabi IT agenda and plays a very important role in supervising the e-Government program implementation, sponsoring initiatives and competencies that are of critical importance to the H.E. Rashed Lahej Al Manproject and to the overall Abu Dhabi e-Government strategy, which, in soori, Director General accordance with the Abu Dhabi 2030 Vision, supports initiatives for ADSIC sustainable innovation of technology, nationally and internationally, and the use of innovative applications for developing and improving content production locally.

Our strategy reflects the international standards of WSA, especially in relation to utilizing ICT as the means for the welfare and well-being of mankind. Such approach builds on the widely strong belief that investing in human capital will prove to be the empowering tool for community transformation towards knowledge-based economy, thereby realizing the vision of our wise leadership to boost the rank of the Abu Dhabi Government among the best in the world.

Let us all make the most out of this event, which gives us a unique opportunity to share knowledge, showcase solutions and discuss the latest trends in innovative mobile content creation – many of which will guide us towards true transformational and sustainable development.

WORLD SUMMIT AWARD MOBILE GLOBAL CONGRESS 2015 Connecting Smart Minds The WSA mobile Global congress turned Abu Dhabi into a hub for mobile innovation and creative applications.

The congress provided a unique platform for knowledge exchange between creative minds, young entrepreneurs, international thought-leaders and industry experts.

The WSA-mobile Global Congress featured:  Mobile Innovation Exhibition  Innovation Shots by international keynote speakers  Innovation pitches by WSA winners  Interactive workshop and knowledge transfer sessions  Reverse Pitching by Corporates  Award Ceremony and Gala  Social Networking Events  Ibtikari 3.0

MOBILE INNOVATION EXHIBITION The core of the WSA-mobile Global Congress are the 40 winning applications, demonstrating how mobile innovation can have an impact on our society and support. The winners´exhibition was a showcase of all solutions, demonstrating the richness and diversity of creative solutions word-wide.

A great opportunity for hands-on demonstrations and interaction with the winners.

INNOVATION SHOTS Keynotes by international thought-leaders, discussing insights on Internet of Things vs. Internet of Thoughs and smart content building smart societies.

H.E. Mukhisa Kituyi, Secretary General UNCTAD Mobile Innovation supporting the UN SDGs H.E. Abdullah Saeed Al Darmaki, CEO Khalifa Fund for Enterprise Development Encouraging Emirati Entrepreneurship

Tarek Kamel, Sr. Advisor to ICANN President

Eng. Mohammed Al Zarouni, Executive Director, Policies and Programs Department TRA Smart Content for a Smart Nation Paul Hughes, Director of Ten Meters of Thinking, Netherlands Inspiration Performance on Smart Design Gary Schwartz, President & CEO, Impact Mobile, Canada, Internet of Things | If Things Could Speak Rich Radka, Claro Partners, Spain Internet of Everything | Navigating disruptive change Ana Serrano, Chief Digital Officer, Canadian Film Centre, Canada Holodeck anywhere | Intersection of the Internet, mobile & VR Ralph Simon, Founder Mobile Entertainment Forum Americas, UK and “Founder of the Ringtone�, UK Internet for All |Mobile living Janine Warner, Founder Digitalfamily, USA Content for smart minds | Disruptive Design for Mobile Education Dana Al Salem, Founder FanFactory and Co-Founder Yahoo Europe, UK Smart engagement: Multimedia, Mobile, Music and Fan Intelligence

Tomi Ahonen, Author and Mobile Thoughtleader, Finland, Singapore, Hong Kong SAR Mobile for smart societies | Society evolvement through and beyond technology Rapelang Rabana, Founder ReKindle Learning, South Africa Smart content for development| Leapfrogging & Micro Step Futures

INNOVATION PITCHES BY WSA WINNERS : MOBILE INNOVATION AT ITS BEST The 40 WSA-mobile Winners already proved that their products are the most innovative solutions selected in a unique and tough filtering process.

Each winner had to first succeed in a local competition and prove that their product is the most promising from their country in the respective category. Each UN member state is eligible to nominate 1 product per WSA category. This year WSA received more than 500 submissions from over 100 countries. 67 international jurors selected the 5 best, creative and most innovative apps per category—the WSA-mobile Winners.

In Abu Dhabi the winners pitched their products in front of an experts jury. Each team had 7 minutes to convince the jury, that their team is the most committed, their solution has the strongest impact and their pitch the most entertaining.

After the last pitch, the jury selected 1 Abu Dhabi Global Champion in each of the categories.

The winners this year demonstrate the richness and diversity of local content, and prove that mobile solutions are a key enabler for development.

m-Business & Commerce MOBIZY | PORTUGAL

m-Government & Participation DUBAI POLICE APP |

m-Learning & Education LIFESAVER: A NEW WAY TO LEARN CPR | UK

m-Entertainment & Lifestyle CREATERRIA | POLAND

m-Tourism & Culture ANCIENT AQUILEA 3D | ITALY

m-Media & News Hyperboloid NEWS Reporter| RUSSIAN

m-Environment & Health UNIVERSAL DOCTOR SPEAKER | SPAIN

m-Inclusion & Empowerment LIVOX | BRAZIL

REVERSE PITCHING BY CORPORATES INNOVATING THE INNOVATION FRAMEWORK Large corporations are struggling to keep up with the fast pace of the technological evolution, the smartest ones have realized that they need to cooperate with young innovators and start-ups to keep track.

At the WSA-mobile Congress in Abu Dhabi the first Reverse Pitching session took place in the MENA region, and corporates shared what they have to offer, but also what they need from start-ups with the audience.

Moderation: Thierry Bouffioux, Erasmus Centre for Entrepreneurship, Business Angel and Start-Up mentor With Pitches from: 

Yehia Hassan, Senior Solutions Engineer, Esri

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Raihana Alhashmi, Audience Marketing Manager- Academia and Startups at Microsoft

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Jean-Luc Scherer, Director Core Networks, Ericsson

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Selim J. Eddé, Vice President Government Relations, SAP MEA

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Arkin Kol, Regional Manager, Dolby

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Kamal Hassan, CEO i360 Innovation, UAE

INTERACTIVE WORKSHOPS AND KNOWLEDGE TRANSFER SESSIONS At WSA-mobile Global Congress 2015 the audience worked in an interactive manner, in order to guarantee a knowledge transfer between all stake-holders.

Hands-On workshops for creative working, mentoring session or interactive discussions on the development agenda of the United Nations, for each person, there was something to contribute and benefit from.

LEARN FROM FAILURES – LIVE YOUR DREAMS BUSINESS MATCHING WORLD CAFÉ A speed-matching session, where young entrepreneurs and start-ups could meet and learn from international experts and mentors, how failures are part of success.

SOCIAL MEDIA WORKSHOP by Mathias Haas, CEO Supersocial, Austria Hands-On demonstration how to reach your community and fans through social media.

INFOGRAPHICS ROCK by Jakub Lebuda, CEO Clipatize, Poland ICT Enabled Education by Mario Franco and Millennium@EDU THE FUTURE OF MOBILES , Scenario building and Visioning exercise by: Suzanne Stein, Canada and Adam Montandon, UK & Denmark

MOBILE TECHNOLOGY SUPPORTING THE POST-2015 AGENDA Thought Leadership discussion how ICTs can support the development of an inclusive knowledge society, supporting the United Nations Sustainable Development Goals.

With Prof. Peter A. Bruck, WSA Chairman, H.E. Mukhisa Kituyi, SG UNCTAD, Tarek Kamel, Sr. Advisor to ICANN President, Anne Shongwe, CEO Afroes, Wafaa Alami, ISESCO, Rodrigo Assumpcao, Dataprev, Zuhair Azhar DLT and many more

UAE STUDENT CAMP with Abu Dhabi University, Centre for Innovation and Entrepreneurship The Abu Dhabi university students were took actively part in the WSA-mobile Global Congress, by preparing case analysis on the business models of the winning projects. In 2 interactive workshops they presented their learnings and recommendations to the winners.

IBTIKARI 3.0 ‫ابتكاري‬ Transform your innovative idea into a start-up @WSA-mobile IBTIKARI 3.0 is a tailored program to help cultivate entrepreneurial culture among UAE Nationals and encourage innovation around mobile innovation.

The Khalifa Fund for Enterprise Development conducted Ibtikari for the 3rd time in Abu Dhabi, but for the first time within the WSA-mobile Global Congress. A great opportunity to match Emirati entrepreneurs with international mentors and start-ups.

To guarantee sustainable partnerships and mentoring for the Emirati entrepreneurs, WSA and Khalifa Fund conducted a mentoring workshop for the 6 winning Start-Ups from Ibtikari 2.

WSA mentors: Janine Warner, Creator Digital Family, USA, Rich Radka, Partner at Claro Partners, Spain; Niall Austin, Ceo Omni Motions, Ireland, Rainer Babiel, CEO Babiel GmbH, Germany, Zouheir Lakhdissi, Sehatuk, Morocco, Morten Nybo, Danish Ministry of Culture, Denmark, Carlos Abler, 3M, USA, Manar AlHashash, SG Kuwait e Award, Kuwait

IBTIKARI EXHIBITION The Ibtikari 2.0 winners at the Khalifa Fund Exhibition booth in the Foyer and explore Emirati Innovation.

SOCIAL GET2GETHER AND NETWORKING OPPORTUNITIES WSA is all about building new relationships, friendships and partnerships.

Networking goes best, in a nice and relaxed atmosphere.

The WSA-mobileGlobal Congress audience had the opportunity for exchange, fun and informal discussions at two networking receptions.

Get2Gether at the Austrian Ambassy to Abu Dhabi, hosted by H.E. Ambassador Peter ElsnerMackay.

DINNER UNDER THE SKY Fresh minds need fresh air. After a long conference and workshop day, all guests were invited to a cultural dinner at the beautiful beach at Abu Dhabi corniche.

WHAT DO OTHERS SAY ABOUT WSA-mobile GLOBAL CONGRESS? “One of the best informative conferences WSA 2015“ Mustafa Abdulla Almusawa, Abu Dhabi City Municipality, UAE The program was really great. It combines all elements of engaging the participants - thought leaders and experts sharing their knowledge and providing inspiration, participants from various countries/continents sharing their unique ideas, the hosts sharing the rich heritage of their country.

Anonymus, Attendee

WSA-mobile Global Congress was a great event, well organized and with a great quality in startups and their respective pitches were often moving and passionate.

I was really impressed by some of the startups that presented.

Participating as a juror was also a good experience and I saw a lot of innovations that are very relevant for the Networked Society vision that Ericsson is driving.

Jean-Luc Scherer, Head of Service Line Revenue Growth, Ericsson

It was a wonderful experience, in personal, professional and networking side. I’m sure came back being a better professional and person, because all the exchange I had with all of you. I hope we can meet again in the near future, to keep growing together.

Juan Urrazza, Personal, Paraguay

I got really amazed by the amazing diversity that I could see during the event. So many people from so many different places! This has opened my eyes to reach a broader audience with my solutions. The WSA was an amazing event to meet new people from all over, make new friends and possibly new business opportunities.

Anonymus

Great things will continue to emerge from the garden WSA is nurturing.

It was amazing how many times a discussion would start among randomly assembled people, and the brilliance of those in the discussion would contribute an idea, an insight, or a help connection.

I would like to warmly congratulate all the winners and all participants in the 2014-15 World Summit Awards.

The expanding use of mobile phones is creating new domestic demand for mobile applications and services geared towards improving access to a variety of content. Locally developed apps for local markets are emerging fast in developing countries, offering news, practical information and content that supports social and community development.

We have a shared responsibility to ensure that advancements in the area of information and communications technologies make a difference for sustainable development. The content developed by the winners illustrates preci-

WSA-MOBILE GLOBAL CONGRESS STATISTICS, SOCIAL MEDIA AND OUTREACH

420 attendees total from 67 countries 59% visitors from the UAE TOP 5 COUNTRIES IN TERMS OF ATTENDEES United Arab Emirates Austria Brazil Philippines Benin

WSA-MOBILE STATISTICS:: INNOVATIVE SOLUTIONS WITH SOCIAL IMPACT REGIONS

NOMINATIONS

Nominating countries WINNERS

Africa

85

19

2

Arab Countries and Middle East

92

17

9

Asia Europe Latin America and Carribean North America and Oceania

87

16

4

169

33

19

53

12

5

27 513

4 101

1 40

WSA-mobile Publications featuring partners, start-ups and industry trends

Catalogue

The WSA-mobile catalogue featured the 40 winners, articles by industry leaders and provides an excellent overview about how ICTs can have an impact on society.

Print run: 3000 Language English Enriched with augmented reality content!

Program

The WSA-mobile Global Congress program provided an excellent overview about all activities, including background information about parnters and speakers.

Print run: 3000 Language English

WSA-mobile Video Productions Youtube Channel: wsamobile Total Views: 170.000 Views February 2015: 2700

WSA-mobile Global Congress Teaser Video

WSA produced for each winning project a demovideo, presenting the unique value of the applications.

WSA-mobile Global Congress Post Show Video, capturing the highlights.

WSA-mobile Global Congress Eventapp eventmobi.com/wsam15 WSA-mobile Eventapp provided all schedule updates, featured speakers, winners and partners, and was also a great tool to interact with other delegates.

WSA-mobile Event App was a webbased application and therefore accesible on all devices.

3985 Pageviews

WSA-mobile Global Congress Eventwebpage All updates, registration, program features and news were also featured on the WSA-mobile Global Congress event webpage: events.wsa-mobile.org Pageviews: 5.600 38% Pageviews from UAE

WSA-mobile Global Congress: Global Reach through Social Media #WSA15 In order to spread the word about all ongoing activities, sessions and meetings, WSA-mobile used Facebook, Twitter, Instagram and LinkedIn to reach its online communities.

For WSA-mobile Global Congress we created a Social Media Wall, showing all activies with #WSA15 https://walls.io/wsamobile

GLOBAL REACH:: SOCIAL MEDIA #WSA15 FACEBOOK WSA-mobile promoted the Global Congress speakers, partners, topics and winners continuously on Facebook.

Current Facebook Likes: 4.334 (March 2015) | www.facebook.com/worldsummitaward

Great content shows great results.

The reach on Facebook had clear peaks during the weeks before the WSAmobile Global congress and the days during the congress in Abu Dhabi.

During the WSA-mobile Global Congress the WSA Facebook page got many new likes.

The post about the WSA-mobile Global Champions and the Award ceremony reached 16.243 people and got 210 likes.

To guarantee interaction between our community, WSA created also a Facebookgroup, to share pictures, post news and keep each other updated.

The WSA Facebookgroup has currently 175 active members.

GLOBAL REACH: TWITTER #WSA15 WSA official hashtag #WSA15 has been used 1125 times in 30 days. From the graphics below, you can notice a peak on the Congress days. Twitter.com/WSAoffice

In detail: January 31st 143 (pre-conference day) February 1st 345 February 2nd: 363 February 3rd: 126 In everage, the hashtag covered the 3 days of the event with 278 tweets per day.

PR and NEWS Mediapartners 2015

WSA-mobile NEWSLETTERS WSA-mobile shared

WSA-mobile Global Congress was brought to you by the WSA mobile volunteer network and the WSA Partners:

CONTACT: Prof. Dr. Peter A. Bruck, Chairman World Summit Award Ms. Nora Wolloch, WSA Project Manager wolloch@icnm,net | +43 660 630408 3 Ms. Manuela Wagner, WSA Community Developer wagener@icnm.net

www.wsa-mobile.org facebook.com/worldsummitaward | twitter.com/WSAoffice LeopoldskronstraĂ&#x;e 30, 5020 Salzburg, Austria