WSA-mobile Report on Activities 2011-2013

2011 – 2013

EXCELLENCE IN MOBILE CONTENT

TOwards a GLOBaL KNOwLEdGE sOCIETy Positioning aBu dhaBI as hub for mobile Content in the region

REPORT ON ACTIVITIES

2011–2013

WSA-mobile Report to H.E. Rashed Lahej Al Mansoori Director General ADSIC Strategic and Hosting Partner

2011 – 2013

Index

1.

About | World Summit Award Mobile

4

2.

WSA-mobile | Categories 2010–2014

6

3.

WSA-mobile | Strategic Partnerships 2011–2014

3.1. UNITED NATIONS PARTNER NETWORK

4.

WSA-mobile | Global Outreach 2011–2014

4.1. WSA-mobile reaches the mobile | community in 166 UN member states 13 4.2. WAS-mobile Board of Directors | sharing the vision of a global knowledge society 14

5.

WSA-mobile Events 2011–2013

5.1. World Summit Award Grand Jury Meeting

5.2. Bahrain International e-Government Forum

5.3. WSA-mobile @ WSIS Forum 2011 5.4. WSA-mobile at the Future Media Forum

5.5. WSA at the Internet Governance Forum 5.6. WSA Roadshow in Khartoum

5.7. WSA-mobile Strategic Boardmeeting and World Summit Youth Award Festival

5.8. WSA-mobile Kick off at Mobile World Congress 5.9. WSA-mobile at Kuwait Awqaf Public Foundation’s 18 th Forum

5.10. WSA at QITCOM 2012

5.11. WSA-mobile Workshop at e-Government Forum Bahrain 5.12. WSA at ISOC´s Global INET 2012

5.13. WSA at the Cairo ICT 2012

5.14. WSA-mobile at WSIS Forum 2012

5.15. WSA-mobile at ICT INDABA

5.16. WSA-mobile at ITU Telecom Forum and Gitex 2012

5.17. WSA-mobile at WITSA´s World Congress in ICT

5.18. WSA-mobile chairing e-Government Award Jury meeting

5.19. WSA-mobile at Mobily Developer Conference 2012

5.20 WSA-mobile Events 2013 Excellence in mobile Content 2.0

6.

WSA-mobile Global Outreach for best local Content 2012/13

6.1.

6.2.

6.3.

6.4.

7.

Media Outreach Report WSA-mobile 2012/13

New WSA-mobile experts 2012/13 National And Regional WSA-mobile Contests WSA-mobile Outreach through Global Mobile Monday Chapters WSA-mobile Outreach through TEDx | Ideas worth spreading

7.1. Media Partners 2012/13

7.2. National calls for best in mobile Content

7.3. Jury Evaluation

7.4. WSA-mobile Winners Announcements

7.5. WSA-mobile Events in Abu Dhabi Pre-Event Coverage

7.6. WSA-mobile Events in Abu Dhabi On-Event Coverage

7.7. WSA-mobile Events in Abu Dhabi Post-Event Coverage

7.8. Social Media Webpages

News Forums | Blogs

Facebook | Twitter

7.9. WSA-mobile Media Clippings 2012/13

8 10

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16 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 36 37 38

40 40 41 42 44

46 46 47 48 49 50 52 55 56 58 59 60

1. About World Summit Award Mobile The World Summit Award (WSA) was initiated by Austria in 2003 in the framework of the United Nations’ World Summit on the Information Society (WSIS) and is organised by a global partner network, coordinated by the International Center for New Media.

WSA partners come from governments, private sector and civil society in over 160 UN member states.

WSA implements the UN agenda for the development of the Information Society and supports specifically the UN Millennium Development Goals of ending poverty, hunger and disease, providing education for all, saving the environment and giving a fair share to women through the use of ICTs.

NEW TIMES – NEW CHALLENGES! THE START OF WSA-MOBILE IN 2010 New times bring new challenges. It is a well known fact that today, in terms of access, mobile usage has outgrown Internet usage by threefold with more than 6+ billion connections registered around the world to date. Mobile phones are becoming smarter, while touch screens are revolutionizing what can be done with them. They are undoubtedly becoming more intimate and most used by all age groups across their life span. We can do more and more in using mobile phones with many essential tasks becoming unthinkable without them. We have entered the age of mobile applications and mobile content.

The challenge

• Mobile usage has outgrown three time Internet usage in terms of access • More than 6 Billion connections are registered around the world • Mobile phones are turning smarter and smarter and touch screens revolutionize the devices

• The mobile phone is the most intimate and most used device in the life of all who have one

• We live in the age of mobile applications and content!

The Questions

• Which m-contents are the best, which mobile apps deliver the most value?

• Which apps and contents are outstanding for specific usages?

• What is there in terms of richness and diversity beyond SMS, games and pics?

• Which apps and contents are closing digital divides and information gaps?

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WSA-mobile Report to ADSIC

1. About World Summit Award Mobile

WORLD SUMMIT AWARD MOBILE IN ABU DHABI STRATEGIC PARTNERSHIP WITH ADSIC Position Abu Dhabi as hub for mobile Content Strategic Objectives 2010—2014:

→ → → →

anchor the United Nations based WSA Mobile Network in Abu Dhabi with a major initiative and thus give Abu Dhabi unique international visibility by hosting the WSA Mobile Events in 2010, 2012 and 2014; put the focus on mobile and creative content/innovative applications and thus on the future of mobile broadband usage and extend the range of contents from games, navigation and social networks; develop the cooperation with a 5 year perspective toward the UN Summit Review on Information Society in 2015 to show unique activity and concrete results at the Summit as part of the UAE efforts; and develop the Emirate of Abu Dhabi as key node in the global e-content development and thus as premier hub for Arab e-Content through a horizontal innovation network and center.

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2. WSA-mobile Categories 2010–2014 reflecting the WSIS Action Lines towards 2015

1.

m-Business & Commerce Supporting m-Business processes and commercial transactions, including real-time travel bookings; creating new business in m-Commerce; offering customers convenient services and supporting SMBs in the marketplace; using mobile phones for buying, selling and banking, as well as for servicing customers and for collaborating with business partners.

2.

m-Government & Participation Delivering mobile services in public administrations to individuals, businesses and ­organisations, in order to improve access to services; fostering quality and efficiency of information exchange and citizen centric transactions; strengthening the participation of individuals and groups.

3.

m-Learning & Education Serving the needs of learners to acquire knowledge and skills via mobile phone in a quickly changing world; transforming educational institutions through mobile learning resources; creating active m-Learning communities and solutions for corporate training, as well as life-long learning.

4.

m-Entertainment & Lifestyle Sports, games, music, fashion and fun: supplying mobile entertainment products and services; entertaining the user with a range of innovative games by taking advantage of the properties of small, wearable devices; supporting interactive entertainment and fun; mobile content, services and accessories to enhance and excite the quality of life.

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WSA-mobile Report to ADSIC

2. WSA-mobile Categories 2010–2014

5.

m-Tourism & Culture Bringing cultural heritage to mobile platforms; demonstrating valuable cultural assets clearly and informatively, using state-of-the-art mobile technology; providing guides to the diversity of cultures, sites and objects, and all in a multilingual package. Enabling travellers to find attractions, to be informed and enlightened, to enjoy safe travel and have access to up2date travelinformation; enhancing intermodal use of public transport, supporting orientation in cities and countryside, allowing the hotel industry to address customers, providing new perspectives on the space around us; using maps and navigation-based contents.

6.

m-Media & News Reporting the news using the mobile phone, crowd sourcing, citizen journalism, covering natural disasters, public campaigning, multimedia news, mobile media aggregation and search services; new forms of mobile video and m-TV, movies and current affairs.

7.

m-Environment & Health Content and services to encourage sustainable models of living; smart use of mobile media to promote green energy; new mobile approaches to monitoring and reducing pollution; mobile portals and social media applications to encourage climate controls and ­holistic environment-friendly habits; client-centred models of health care, where stakeholders collaborate; mobile technologies to deliver health care and to meet the needs of citizens, patients, healthcare professionals and providers; epidemic and pandemic alert services; wellness and behavioural education.

8.

m-Inclusion & Empowerment Measures to support integration within the global information society; bringing least ­developed regions and groups of society into the mobile information society; reducing the “digital divide” between technology-empowered and technology-excluded commu­ nities, such as groups in rural areas, women, senior citizens, disabled citizens and children; bridging society through mobile contents and applications; empowering citizens and stakeholders in public services.

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3. WSA-mobile Strategic Partnerships 2011–2014 Between 2011 and 2014 WSA-mobile started strategic Partnerships with the following Institutions/Organisations

MOBILE MONDAY MobileMonday™ (MoMo) is an open community platform of mobile industry visionaries, developers and influential individuals fostering brand neutral cooperation and crossborder P2P business opportunities through live networking events to demo products, share ideas and discuss trends from both local and global markets. Originating in ­Helsinki Finland, in 2000, activities are organized by some 300 dedicated volunteers from around the world and has become an industry leading mobile platform. Chapters have held events in over 140 cities worldwide and we continue to launch new locations monthly.

Partnership with WSA-Mobile :: Global Visibility for WSA-mobile, ADSIC and Abu Dhabi:

• Mobile Monday chapters are involved in the global outreach for best and most creative mobile Content • Mobile Monday distributes WSA-mobile newsletters to their global network to invite mobile developers community to WSA-mobile events in Abu Dhabi • MoMo President Jari Tammisto as Keynotespeaker at WSA-mobile Conference 2010 and 2012 ISOC The Internet Society engages in a wide spectrum of Internet issues, including policy, governance, technology, and development. ISOC establishes and promote principles that are intended to persuade governments to make decisions that are right for their citizens and each nation’s future. ISOC promotes a healthy, sustainable Internet is available to everyone – today and for the next billion users.

Partnership with WSA-Mobile :: Global Visibility for WSA-­ mobile, ADSIC and Abu Dhabi:

We can only begin to imagine the future impact of the Internet with the accelerating growth of connectivity to mobile devices.The World Summit Awards provides an outstanding opportunity for young people to showcase their talents and creativity in developing mobile apps that truly make a difference.The Internet Society congratulates the impressive assembly of 2012 winners and all the participants in this exciting global initiative.

Lynn St. Amour, CEO ISOC

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WSA-mobile Report to ADSIC

• ISOC president Lynn St. Amour stands in 2010 and 2012 as patron for the WSA-mobile events in Abu Dhabi and supports the global initiative of WSA-mobile • 20 Global ISOC chapters became partners of WSA-mobile and selected in 2010 and 2012 the best mobile Content on a local level • High level ISOC representatives at WSA-mobile Jury in 2010 and 2013 • High level ISOC representatives at WSA-mobile Conferences 2010 and 2013 • Shares call for registration, announcement of events, news items with regional network

3. WSA-mobile Strategic Partnerships 2011–2014

WITSA Founded in 1978, the World Information Technology and Services Alliance (WITSA) is a leading consortium of ICT industry association members from 82 countries/economies around the world. WITSA’s members represent more than 90 percent of the world ICT market.

Partnership with WSA-Mobile :: Global Visibility for WSA-mobile, ADSIC and Abu Dhabi::

• WITSA Secretary General Dr. Jim Poisant as Keynote Speaker at WSA-mobile 2010 • WITSA Secretary General introduced the global activity of WSA-mobile and the events in Abu Dhabi to the global network of WITSA

• WITSA Secretary General as conference speaker for WSA-mobile at WSIS Forum 2012 and WSIS+10 Event 2013

i360 accelerator Innovation 360, a global innovation consulting firm based in Dubai, recently announced an innovationProgramstartups in the Middle East. The “i360accelerator” is a 60-day idea acceleration and seed funding program that offers participants the opportunity to work on and refine a startup idea, while receiving training on entrepreneurship and innovation.

Partnership with WSA-Mobile :: Global Visibility for WSA-mobile, ADSIC and Abu Dhabi:

• I360 accelerator invited its regional network to attend the events in Abu Dhabi

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3.1. United Nations Partner Network Between 2011 and 2014 WSA-mobile started strategic Partnerships with the following Institutions/Organisations

Throughout the world today, mobile technologies are becoming a key channel through which we connect, inform and make the decisions that shape our future.

In Africa and elsewhere they bring the power of the Internet right into the hands of the people, bossting business and entrepre­ neurship.

UNIDO welcomes and supports the efforts of the WSA-mobile and its events in Abu Dhabi.

H.E. Kandeh K. Yumkella, DG UNIDO

Mobile technology has helped to create new links among people and it has enhanced opportunities for marginalized groups to participate in social, political and economic life. It has also facilitated the creation and dissemination of knowledge across borders. For all these reasons, mobile technology is one of our most powerful assets to build inclusive knowledge societies. For this, we need more than technology. We must produce and share relevant quality content to create the conditions for a truly inclusive dialogue among all people and cultures. This is why UNESCO is working to harness the power of mobile technology to fulfill the promises of quality education for all, to deepen mutual understanding and to empower people.

The WSA Mobile Congress in Abu Dhabi is a unique opportunity to promote excellence in mobile content, and UNESCO is proud to contribute to this global effort.

H.E. Irina Bokova, Director-General UNESCO

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WSA-mobile Report to ADSIC

3.1. United Nations Partner Network

Established in the framework of the World Summit on the Information Society, The World Summit Award (WSA) has been selecting and promoting the world’s best e-­ Content and most innovative ICT applications, created by young people. Partnering with governments, private sector and civil society in over 160 UN member states, the WSA supports the implementation of the UN Agenda for Development of the Information Society and the Millennium Development Goals of ending poverty, hunger and disease, providing education for all, saving the environment and giving a fair share to women through the use of ICTs. Using a unique mechanism of a global contest supported by national selections of best practice and a sequence of content-focused national and international events, content conferences and promotional exhibitions, the WSA offers a worldwide platform for all who value the creative use of ICTs and who are committed to making today’s information society more inclusive.

Responding to rapid changes in the information society, the new WSA-mobile initiative emphasizes cultural diversity and identity, the creation of varied information content and the digitalization of educational, scientific and cultural heritage. It aims to make the benefits of the new Information Society accessible and meaningful for all.

I wish the WSA-mobile Global Conferences in Abu Dhabi success.

H.E. Thomas Stelzer, United Nations Assistant Secretary-General for Policy Coordination and Inter-Agency Affairs, Department of Economic and Social Affairs

World Summit Awards (WSA) has, throughout the years, directed its focus on global ­efforts to support and develop high-quality e– and m-Content and innovative ICT applications, thus demonstrating what people in developing countries can do to meet their own needs. By selecting, presenting and promoting the best products from all over the world in that field, it encourages, harnesses and channels youth energy and abilities and makes a contribution to narrowing the Content Gap. Rich and relevant e– and m-content is what drives the development of a meaningful information society, as access expands, efforts must be redoubled to foster local content and application.

The strong partnership WSA developed with the Global Alliance for ICT and Development (GAID) has developed a solid platform and a one of a kind award showcase, that has become a vehicle that effectively advocates for the use of ICT in all areas of social and economic development.

Daniel Stauffacher, Chairman UN GAID

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4. WSA-mobile Global Outreach 2011–2014 Global Network Outreach

WSA-mobile Experts Network 2010

WSA-mobile participating UN member states

WSA-mobile nominated products

WSA-mobile event speakers

WSA-mobile event attendees

2013

WSA-mobile Facebook Likes

WSA-mobiel Twitter Followers

Mobile Community Database Contacts for Newsletters

2015 UN Review of the World Summit on the Information Society

2010

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WSA-mobile Report to ADSIC

4.1. WSA-mobile reaches the mobile

community in 166 UN member states

Afghanistan Albania Algeria Andorra Antigua and Barbuda Argentina Armenia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bhutan Bolivia Bosnia and Herzegovina Brazil Brunei Darussalam Bulgaria Burkina Faso Burundi Cameroon Canada Chile China Colombia Costa Rica Côte d’Ivoire Croatia Cuba Cyprus Czech Republic Democratic Republic of the Congo Denmark Dominica Dominican Republic Ecuador

Egypt El Salvador Estonia Ethiopia Fiji Finland France Gabon Gambia Georgia Germany Ghana Greece Grenada Guatemala Guinea Guyana Haiti Honduras Hungary India Indonesia Iran Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Lao People’s Democratic Republic Latvia Lebanon Lesotho Liberia Liechtenstein Lithuania

Luxembourg Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritius Mexico Micronesia Montenegro Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Zealand Niger Nigeria Norway Oman Pakistan Palau Panama Paraguay Peru Philippines Poland Portugal Qatar Republic of Korea Republic of Moldova Romania Russian Federation Rwanda Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines San Marino Saudi Arabia

Senegal Serbia Sierra Leone Singapore Slovakia Slovenia Solomon Islands South Africa Spain Sri Lanka Sudan Suriname Sweden Switzerland Syrian Arab Republic Tajikistan Thailand The former Yugoslav Republic of Macedonia Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom of Great Britain and Northern Ireland United Republic of Tanzania United States of America Uruguay Uzbekistan Vanuatu Venezuela Yemen Zambia Zimbabwe

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4.2.

WAS-mobile Board of Directors

Sharing the vision of a global knowledge society

Peter A. Bruck Chairman, World Summit Award CEO and Chief Researcher, Research Studios Austria Forschungsgesellschaft, AUSTRIA

Christian Rupp Federal Executive Secretary, eGovernment, Chancellery Office AUSTRIA

George Sharkov Director ESI Center Eastern Europe BULGARIA

Catherine Warren President, FanTrust Entertainment Strategies CANADA

Elizabeth Quat Founder and Immediate Past President, Internet Professional Association (iProA) CHINA

Effat El Shooky Director of Online Distance Learning Program, Cairo Regional Center for Training on Conflict Resolution and Peacekeeping in Africa - CCCPA- Cairo, EGYPT

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WSA-mobile Report to ADSIC

4.2. WAS-mobile Board of Directors

Alexander Felsenberg

Anya Sverdlov

CEOFelsenberg Consul2ng, Düsseldorf / Berlin GERMANY

Managing Director, Actis Wunderman RUSSIAN FEDERATION

Dorothy K. Gordon

Jak Boumans

Director-General, Ghana-India Kofi Annan Centre of Excellence in ICT GHANA

Managing Director, Electronic Media Reporting NETHERLANDS

Osama Manzar

Rudy Laddaga Lopez

Founder & Director, Digital Empowerment Foundation INDIA

CEO and Co-Founder, U-TOUR MEXICO

Alfredo Ronchi

Lumko Mtimde

General Secretary, MEDICI Framework ITALY

Chief Execu2ve Officer, Media Development and Diversity Agency (MDDA) SOUTH AFRICA

Manar Alhashash

Reshan Dewapura

Secretary General, Kuwait e-Award; e-Leader, UN GAID KUWAIT

Chief Executive Officer, ICT Agency of Sri Lanka (ICTA) SRI LANKA

Latif Ladid

Ralph Simon

President, IPv6 Forum LUXEMBOURG

CEO & Founder, Mobilium Interna2onal, Chairman Emeritus & Founder, Mobile Entertainment Forum-Americas UNITED KINGDOM

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5. WSA-mobile Events 2011–2013

Qitcom 2012, Doha | march 5–7

WSA Jury Hong Kong | april 8–14

IGF Forum Nairobi | sept 27–30

e-Government Forum Bahrain | may 16–18

Apr 11

| May 11

| Jun 11

| Jul 11

| Aug 11

WSA-mobile Kick Off 2012, MWC, Barcelona | feb 27– mar 1

| Sep 11

| Oct 11

| Nov 11

| Dec 11

| Jan 12

| Feb 12

WSYA Festival Graz, Austria | nov 11–18

WSIS Forum 2011 Geneva | may 16–20

WSA-mobile Roadshow Sudan | nov 27–29

Future Media Forum Moscow | june 24

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WSA-mobile Report to ADSIC

Awqaf Forum Kuwait | feb 19–20

| Mar 12

5. WSA-mobile Events 2011–2013

WSIS Forum Geneva | may 14-18

e-Government Award Jury Meeting Riyadh, KSA | dec 1-5

ITU Telecom Forum Dubai | oct 14–18

Global INET Geneva | april 21–24

| Apr 12

| May 12

| Jun 12

WSA-mobile events Abu Dhabi | feb 3–5

| Jul 12

e-Government Forum Bahrain | april 10–12

| Aug 12

| Sept 12

| Oct 12

| Nov 12

| Dec 12

| Jan 13

| Feb 13

WCIT Montréal | oct 24–26

WSA at Cairo ICT Cairo | april 26–28

Mobily Developers Conference, KSA Riyadh | dec 29–30

ICT Indaba Capetown | june 4–7

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WORLD SUMMIT AWARD MOBILE

• ADSIC Keypartner of WSA-mobile • WSA-mobile as Follow Up Initiative of the United Nations World Summit on the Information Society • Abu Dhabi as hub for mobile Content

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WSA-mobile Report to ADSIC

A Global Journey to Promote Excellence in Mobile Content Abu Dhabi as Hub for Mobile Content Creation

WSA-mobile Events 2011—2013 19

2011 5.1. World Summit Award Grand Jury Meeting

Hong Kong, April 8-14 In April 2011, 32 international Grand Jury members came together in Hong Kong to discuss the latest trends in ICT and to evaluate the project submissions from all UN member states.

WSA put a strategic focus on jury members from the Arab region to strengthen the network and to win new partners for the WSA-mobile in 2012 and for the events in Abu Dhabi.

Among the Arab jury members were: Ms. Effat El Shooky, Advisor to the Minister of Communications and ICT, Egypt Mr. Nawaf Abdulrahman, Chief of Information Technology, Bahrain Mr. Ehssan Riazi Esfehani, Executive Manager, Visat Samaneh Asia, Iran Mr. Saad Haj Bakry, Professor, College of Engineering, King Saud University, Saudi Arabia Ms. Nibal Idlebi, Team Leader, ICT for Development, UN-ESCWA, Lebanon Mr. Faouzi Zaghbib, General Manager R2i, Tunesia Mr. Suleman Bakhsh, Senior ICT Analyst, TRA, UAE

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WSA-mobile Report to ADSIC

5.2. Bahrain International e-Government

Forum, May 16th—18th, Manama, Bahrain and Arab e-Content Award under the patronage of H.H. Shaikh Mohammed bin Mubarak Al Khalifa, Deputy Prime Minister, Chairman of the Supreme Committee for ICT Prof. Bruck participated as keynotespeaker and moderator at the International e-Government Forum. In the framework of the e-Government Forum the best Arab e-Content producers were awarded at a prestigious gala ceremony.

WSA Chairman Prof. Bruck pointed out the importance of regional initiatives to promote Arab content on the web and to strenghten regional communities.

In his keynote Prof. Bruck presented several mobile applications from the Arab region and invited the audience to participate in the WSA-mobile Contest 2013.

Several WSA-mobile experts from the region attended the conference to network and find new partners for the mobile Contest.

5.3.

WSA-mobile @ WSIS Forum 2011

Geneva, May 16th-20th

To anchor the World Summit Award Mobile in the framework of the United Nations and the action plan for the Information Society, WSA participated at the WSIS Forum 2011 in Geneva.

Prof. Peter A. Bruck and WSA manager Nora Wolloch participated at the forum and took part at several forum discussions.

Strategically, the WSA-mobile initiative was introduced to: Dr. Hamadoun TourĂŠ, Secretary General ITU H.E. Janis Karklins, Assistant Director-General for the Information and Communication Sector, UNESCO H.E. Mohamed Al Ghanim, DG TRA, UAE

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2011 5.4. WSA-mobile at the Future Media Forum

Moscow, June 24

On the occasion of their 70th anniversary, the Russian Media agency RIA NOVOSTI held a series of workshops and seminars.

June 2011 was the month for mobile Content crea2on and innovative applictions.

On June 2nd the WSA-mobile jury members and experts, Kei Shimada, Japan and Mr. Ralph Simon conducted a seminar to talk about latest trends in mobile Content and to engage the audience with WSA-mobile.

On June 24th the first International Future Media Forum took place in Moscow.

WSA-mobile took a main part and presented the WSA-mobile, the partnership with Abu Dhabi and ADSIC, as well as recent winners of WSA-mobile

WSA-mobile speakers at Future Media Forum Alfredo Ronchi, General Secretary of the Medici Framework, WSA Board Member, Italy

Prof. Peter A. Bruck, CEO and Chief Researcher at Research Studios Austria, WSA Chairman, Austria

Catherine Warren, President, FanTrust Entertainment Strategies, WSA Board Member, Canada

Ralph Simon, Founder of the modern mobile entertainment industry, Mobile Strategist for Lady Gaga, WSA Board Member, UK Dorothy K. Gordon, Director-General, Ghana’s Advanced Information Technology Institute, WSA Board Member, Ghana

Tomi Ahonen, Author, Consultant, WSA Keynote Speaker, Finland

Manar Alhashash, Producer, presenter of Ghiras satellite TV channel, WSA Board Member, Kuwait

Wilfried RĂźtten, Director, European Journalism Centre, WSA Keynote Speaker, Netherlands

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WSA-mobile Report to ADSIC

5.5. WSA at the Internet Governance Forum

NAIROBI, September 27-30

Under the title „Internet as a catalyst for change: access, development freedoms and innovation“ the Internet Governance Forum 2011 took place in Nairobi.

World Summit Award Mobile participated, to demonstrate the usability and creativity of mobile applications and their impact for societies, especially in developing countries.

The Internet Society put a special focus on mobile Content creation and invited Prof.

Bruck to present some of the most innovative applications in their workshop session: „Building Trust Environment for e-Commerce Challenges and Innovation“.

WSA-mobile Chairman Prof. Peter A. Bruck presented best practice in mobile Content and invited high level speakers for the WSA-mobile events and Abu Dhabi.

5.6. WSA Roadshow in Khartoum

Sudan, November 27-29

Presenting the best mobile Content from all UN member states The World Summit Award was invited to hold a roadshow event in the framework of the „International Conference on e-Applications in developing countries“The conference took place from November 27th– 29th in Khartoum.

WSA held a series of workshops, presenting the WSA-mobile winners, inviting the developers to participate in the contest 2012 and visited several IT universities to encourage the students to use ICT to take action on the most pressing issues in their country.

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2011

5.7. WSA-mobile Strategic Boardmeeting and

World Summit Youth Award Festival

Graz, Austria, November 11-18 2011 From November 11th–18th the World Summit Youth Award Festival brought together some of the most talented young social entrepreneurs from all over the globe to award their innovative products. They use Internet and Mobiles to take action on the UN MDGs. The World Summit Award Mobile took the chance and invited it´s network of WSA-­ mobile Board of Directors and Key-Partners to discuss the strategy for the WSA-mobile 2012/13.

WSA-mobile Boardmembers and Keypartners in Graz: Mario Franco, President, Foundation for Mobile Communications, Portugal James H. Poisant, Secretary General, The World Information Technology and Services Alliance (WITSA), USA Dorothy Gordon, Director-General, Advanced Information Technology Institute (AITI), Ghana Christian Rupp, Spokesperson, Federal Platform Digital Austria, Federal Chancellery, Austria Martina A. Roth, Director, Global Strategy, Research and Policy; Corporate Affairs Group, Intel Corporation, USA Thomas Stelzer, UN Assistent Secretary General, Policy Coordination and Inter-Agency Affairs, Department of Economic and Social Affairs (DESA), New York Osama Manzar, Founder & Director, Digital Empowerment Foundation, India Bardhyl Jashari, Director of Metamorphosis Foundation, metamorphosis.org.mk, ­Macedonia Eng. Manar Alhashash, SG Kuwait eAward, Kuwait Ralph Simon, Founder of the modern mobile entertainment, UK

WSA-mobile Boardmember Dorothy Gordon, handing over an award to WSYA Winners

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WSA-mobile Report to ADSIC

Workshop by WSA-mobile Boardmembers, Manar Alhashash and Jak Boumans

H:E. Thomas Stelzer and Prof. Peter A. Bruck

2012 5.8. WSA-mobile Kick off at

Mobile World Congress Barcelona, Feb 27—March 1

WSA-mobile successfully kicked off the global competition for 2012 at the eye of the mobile cyclone in Barcelona.

True to the motto “Redefining Mobile” 67,000 attendees from 205 countries visited the GSMA Mobile World Congress in Barcelona from 27th February to 1st March 2012. ­Catalonia’s capital saw keynotes from celebrities such as Google-CEO Eric Schmidt, René Obermann, Deutsche Telekom or Bratt Taylor, CTO of Facebook to name only a few.

WSA-mobile used the opportunity and showcased the richness and diversity of global mobile content at an exhibition booth “The Mobile World Congress is the big bang for mobile life and business. It’s the starting point for the WSA-mobile year 2012 and an offer to dedicated m-content producers that live up to the heuristics of sophisticated mobile solutions and true value add for users”, WSA-mobile chairman Peter A. Bruck says.

In addition WSA-mobile got the audience interested for WSA-mobile contest and the events in Abu Dhabi, by launching a raffle. The most creative post about mobile Content won a flight to Abu Dhabi.

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2012 5.9. WSA-mobile at Kuwait Awqaf

Public Foundation’s 18 th Forum Kuwait, 19.-20. Feb The Kuwait Awqaf Public Foundation invited World Summit Award Mobile to conduct an international session for their 18th forum.

International experiences of information technology in the field of Waqf Chairperson: Eng. Manar Al-Hashash, WSA Expert Kuwait and Board Member

• The Experience of Komnidad Islamic Inn

Interlocutor: Mr.Mohammad Munir Martinez, Spain

• The Experience of Kofi Anan Center

Interlocutor: Mrs. Dorthy Ghordon, Ghana

• The Experience of Wallgreens

Interlocutor: Mr. Randolph lewis, USA

• WSA - World Summit Award Mobile – International perspectives on mobile Content Interlocutor: Prof. Peter A. Bruck, WSA Chairman, Austria

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WSA-mobile Report to ADSIC

5.10. WSA at QITCOM 2012

Doha, Qatar, 5 – 7 March

WSA-mobile Chairman Prof. Bruck was invited to moderate the conference Session “The World of Apps” and presents the World Summit Award Mobile initiative to find out best practice in mobile Content.

Qitcom Qatar was the perfect place to invite the interested audience to the WSA-mobile events in Abu Dhabi and to approach strategic partners for this event.

Prof. Bruck presented the WSA-mobile to: ­ orporate Ms. Elaine Weidman-Grunewald, Ericsson’s Vice President, Sustainability and C Responsibility Dr. Ali Al Assam, Knowledgeview Mr. Hassan Al-Sayed, ICT Qatar, Qatar Mr. Tareq Alemadi, Head Of Information Technology, Office Of Her Highness Sheikha Moza Bint Nasser, Qatar Mr. Rahid Al-Naimi, Qatar Foundation Mr. Peeter Smith, Webmedia Group, Estonia Mr. Colin Yeh, Qatar Telecom QTEL

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2012 5.11. WSA-mobile Workshop at

e-Government Forum Bahrain Bahrain, 10 – 12 April World Summit Award organized a special workshop dedicated to mobile Content at the e-Government Forum Bahrain.

WSA-mobile Winner in 2010, WIKITUDE gave a hands-on workshop about Augmented Reality and their outstanding since receiving the WSA-mobile in Abu Dhabi 2010.

Besides, WSA-mobile sent renowned speakers to talk about mobile Content at the international conference and to invite people to attend the WSA-mobile Winners events 2013 in Abu Dhabi: Alexander Felsenberg, CEO Felsenberg Consulting and WSA Boardmember Kei Shimada, CEO Infinita, Japan and WSA Expert Ralph Simon, Chairman Mobilium America and WSA Boardmember Prof. Peter A. Bruck, WSA Chairman

Prof. Peter A. Bruck, WSA-mobile Winner Philipp Breuss-Schneeweiss, WSA-mobile Board Member Alexander Felsenberg with WSA-mobile expert for Bahrain Nawaf Abdulrahman

Prof. Peter A. Bruck with H.E. Mohammed Ali Al Qaed, CEO eGovernment Authority Kingdom of Bahrain

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WSA-mobile Report to ADSIC

5.12. WSA at ISOC´s Global INET 2012

Geneva, 21 – 24 April

2012 was the 20th anniversary of the Internet Society.

On this Occasion ISOC organized Global INET in Genva.

As global partner of the Internet Society, WSA-mobile Chairman Prof. Bruck was invited to talk about the growth of the internet and the importance of mobile Content after the mobile revolution.

ISOC INET 2012: “Peter Bruck on why the internet is all about interconnection ...“

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2012 5.13. WSA at the Cairo ICT 2012

Cairo, 26 – 28 April

The Cairo ICT is one of the biggest ICT conferences in the North African region.

World Summit Award was the main partner for the event to conduct a festive gala evening for the global best in e-Content producers.

In 2012, 80.000 visitors attended the exhibition and conference.

The event was also the perfect timing to promote the World Summit Award Mobile and the Conference and Gala in Abu Dhabi.

The conference visitors were the perfect target group to get interested for the mobile events in Abu Dhabi.

Key Contacts invited to get part of the WSA-mobile initiative: H .E. Debretsion Gebremichael Minister of CIT – Ethiopia H.E Mohamed Abdel Karim, Minister of CIT – Sudan H .E. Rubahana Rugunda, Minister of CIT – Uganda Mr. Adiel Akplogan, CEO of AfriNIC Mr. Reshan Dewapura, CEO of ICTA Minister Dr. Salem, Minister of ICT – Egypt H.E. Ambassador Thomas Nader, Ambassador of Austria to Egypt

Excellence in m-Content Towards A Mobile Knowledge Society

Abu Dhabi 2012 Nov 11 – 13 th

th

WSA-mobile Winners‘ Conference, Expo & Gala SELECTING GEMS FROM TRASH – THE WORLD‘S BEST MOBILE CONTENT The WSA-mobile is the only ICT event worldwide, which reaches the mobile community in over 160 countries. It promotes excellent mobile content and innovative applications, turning UN WSIS targets into action.

Use the unique opportunity and feel the pulse of this thriving industry.

WSA-mobile website

WSA-mobile facebook

www.wsa-mobile.org wsa-mobile@icnm.net www.facebook.com/worldsummitaward twitter.com/WSAoffice

H.E. Minister Dr. Salem with Award winners and Prof. Peter A. Bruck WSA-mobile Invitation as part of the Winners´ Publication in Cairo, dstributed to 600 high-level guests at WSA gala evening

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WSA-mobile Report to ADSIC

5.14. WSA-mobile at WSIS Forum 2012

Geneva, 14 – 18 May

The World Summit Award Mobile contributes through its global activities to a inclusive knowledge Society and works along side the World Summit on the Information Society.

WSA-mobile used the WSIS stage and held a workshop with international experts around the topic „IT & Inclusion: The digital dividend of interactivity and empower-

ment“.

H.E. Hamadoun Touré, SG ITU with Prof. Peter A. Bruck

H.E. Ivo Ivanovski, Minister for IT Macedonia and Prof. Peter A. Bruck

Deputy Minister for IT from Macedonia with Prof. Peter A. Bruck

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2012 5.15. WSA-mobile at ICT INDABA

South Africa, Capetown, 4 – 7 June

World Summit Award Mobile has been invited by the Ministry for Communications and Information Technology in South Africa to contribute with a keynote under the title „Trends in the creative e-& m-Content development.“ Prof. Bruck presented the global WSA-mobile initiative and best practice examples in mobile Content from Africa and developing countries.

WSA-mobile has been invited to work together with the ministry on future mobile Content projects in South Africa.

The following key speakers were introduced to the WSA-mobile global initiative and events in Abu Dhabi:

• President of the Republic South Africa, Mr Jacob Zuma • Minister of Communications (South Africa), Ms Dina Deliwe Pule • Minister of Trade and Industry (South Africa), Dr Rob Davies • ICT and Culture Minister (Malaysia), Dr Rais Yatim • Deputy Secretary General of the ITU, Mr Houlin Zhao • Lead ICT Policy Specialist (World Bank), Dr Tim Kelly • Ass. Prof. (Economics & Management, BUPT), Dr Jun Xia • V.P. Corporate Affairs (Sdn Bhd), Mr V. Tharumartnam • Hasso Planter Ventures, Mr Marc Balkin • IP Coordinator, ITU (BDT), Mr Désiré Karybwite • Mgr. Brazilian Network Information Center, Dr. A. Barbosa • Dr. S. Navti, Technical Leader, Pure Application Systems (IBM EUR), • Chief of E-strategies Unit (ITU ), Mr Alexander Ntoko • ICT and Environment Specialist (ITU), Ms Cristina Bueti • Adviser to the Prime Minister of India, Mr Sam Pitroda • Pres. & Founder Limkokwing University, Dr L.K. Wing • Executive Director and co-founded Ushahidi, Ms Juliana Rotich H.E. Minister Dina Pule, Minister for ICT and Communications, South Africa, Prof. Peter A. Bruck, Deputy Minister Stella Tembisa Ndabeni

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WSA-mobile Report to ADSIC

5.16. WSA-mobile at ITU Telecom Forum

and Gitex 2012 Dubai, 14 – 18 October

From October 14th-18th the ITU organized the ITU Telecom Forum in Dubai under the topic „Conversation that matters“.

WSA-mobile and Prof. Peter A. Bruck was invited for a keynote about “Innovation in the Telecom Ecosystem“ .

WSA-mobile invited the audience to participate at the WSA-mobile Conference in Abu Dhabi.

WSA-mobile handed over personal invitations to:

Dr. Hamadoun Touré, Secretary General ITU Dr. Hessa Al Jaber, Secretary General of the Supreme Council of Information and Communication Technology, ictQATAR

H.E. Mohamed Al Ghanim, Director General, TRA, UAE Ali Abbasov, Minister for Communication and Information Technology, Azerbaijan

Invitation oo Abu Dhabi 2013, distributed at ITU Telecom Forum 2013

World Summit Award Mobile is the response to the rapid development of mobile technology.

WSA-mobile promotes the most innovative mobile applications to foster the richness and diversity of mobile solutions worldwide.

WSA-mobile on Facebook

hosting partner

wsa-mobile.org

more information: www.wsa-mobile.org adsic.abudhabi.ae

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2012 5.17. WSA-mobile at WITSA´s

World Congress in ICT Montréal, 22 – 24 Oct WSA-mobile strategic partner WITSA, organized their 18th World Congress on IT in the Palais des Congrès in Montréal, Canada.

WCIT 2012 welcomed almost 2,000 delegates from 62 countries to think and share on the opportunities that technology creates in key sectors of the economy.

The World Summit Youth Award, a partner award of the WSA-mobile, took place in this outstanding framework.

WSA-mobile used this unique conference to invite key-partners and the audience to participate in WSA-mobile and at the conference in Abu Dhabi in Feb 2013.

Larry King at WCIT 2012 and WSYA Winner and WSA-mobile speaker Nathan Matsyuko, live at Larry King´s Panel Discussion

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WSA-mobile Report to ADSIC

Invitations 2013 distributed to all WCIT 2012 participants

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2012 5.18. WSA-mobile chairing e-Government

Award Jury meeting Saudi Arabia, 1 – 5 dec

Prof. Peter A. Bruck headed the e-Government Award Jury meeting in Riyadh.

The eGovernment Authority, Yesser trusted on the excellent experience of conducting international IT jury processes since 2003.

Jury members were:

Mr. Ali Beshara, Chief - Position Control & Org Information, Civil Services Bureau, Bahrain

Mr. Dhahi Al Mashifari, General Manager, Global Computers, Oman Dr. Saad Haj Bakri, Professor - Dept of Computer Engineering, College of Computer & Information Sciences, King Saud University, Saudi Arabia

Dr. Adel Fadhl Ahmed, Chairman - Department of Computer Science, King Fahd University of Petroleum & Minerals, Saudi Arabia Mr. Asaad H. Al Jumoay, VP, Strategy & Business Development, Boeing Saudi Arabia Dr. Ibrahim Ahmed Elbadawi, Strategic Planning Specialist Strategy Department, Tele.

Reg. Authority (TRA), UAE

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WSA-mobile Report to ADSIC

5.19. WSA-mobile at Mobily Developer

Conference 2012 Riyadh, 29 – 30 dec

To reach out to the mobile developers community in the Gulf region, WSA-mobile partnered with Mobily and their Developers Conference 2012.

Prof. Peter A. Bruck opened together with Eng. Khalid Al Kaf, CEO Mobily the conference, held a keynote and invited the audience to attend the WSA-mobile events in Abu Dhabi.

10 international speakers from the Mobily Conference travelled in Feb 2013 to Abu Dhabi to participate in the WSA-mobile events.

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2013 5.20. WSA-mobile Events 2013

Excellence in mobile Content 2.0

Abu Dhabi, Jumeirah at Etihad Towers, 3 – 5 feb The WSA-mobile Global Congress 2013 in Abu Dhabi was a three-day event full of highlights: 50 eminent speakers, 40 great mobile app producers and 300 visitors from all over the world followed ADSIC’s invitation and turned Abu Dhabi into a global hub for mobile content innovation.

The keynote-sessions and hands on workshops covered topics such as multiscreen marketing, mobile game design, mobile learning and mobile sound design. Renowned experts such as Mobile Monday Mastermind Jari Tammisto, Janine Warner, Tomi Ahonen, Gary Schwartz, and Angry Birds father Harri Koponen shared their ideas with high ranking representatives of the United Nations and several national governments.

Highlights included panels and workshops on the following topics:

• The battle of the screens: Enabling multiscreen platforms • Thanks God, it’s Monday: Mobile Monday Networking for mobile success • War of Platforms: Mobile Ecosystem • Playing with the Angry Birds: Reaching Millions of Gamers • The Sound of Mobile: Enriching the Audio experience At the grand gala, one product from among each of the eight WSA-mobile categories of m-Business, m-Government, m-Health, m-Learning, m-Media, m-Entertainment, m-Tourism and m-Inclusion was awarded global mobile champion. True to its theme of ‘Meet Excellence in Mobile Content 2.0,’ this year’s batch of winners presented the cutting-edge in mobile apps, games, images, music and video.

WSA-mobile Chairman Peter A. Bruck congratulated the 40 contest winners as well as the eight global mobile champions and stated that the three-day event had been a unique opportunity to demonstrate the huge potential of mobile applications. He emphasised that the congress contributed to ADSIC’s important mission of turning the emirate into a stronghold of mobile content innovation towards 2020.

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WSA-mobile Report to ADSIC

3 Abu dhabi February, 3rd – 5th Excellence in Mobile Content 2.0

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6. WSA-mobile Global Outreach for best local Content 2012/13 6.1. New WSA-mobile

Argentina

Brazil

Canada

experts 2012/13

Ms. Olga Cavalli, Argentina Representative Governmental Adivisor Committee of ICANN and Mr. Jorge Cassino, President SOLS LATINOAMERICA S.A. Mr. Tore Haugland, CEO Ouvi got involved in the expert committee in Brazil Mr. Gary Schwartz, CEO Impact Mobile

Costa Rica

Ms. Alicia Avendano, Director, Technical Secretariat of Digital Government

Ecuador

Mr. Ernesto Kruger, CEO Kruger Corporation

Greece

Mr. Yiannis Doxaras, CEO Warp.ly

Jordan

Ms. Haneen Al-Rashid, Ministry of Information and Communications Technology

Kyrgyzstan

Ms. Elena Chigibaeva, Program Head, Agro Lead

Lithuania

Ms. Ieva Zilione, Ministry of Transport and Communications, organized already an official national WSA contest.

Malaysia

Mr. Lala Andriamampianina, Professor, University of Antananarivo

Mauritania

Mr. Okba Kamal, CEO Mauritel

Marocco

Mr. Yassir Lamrani, CEO Casanet

Nepal

Mr. Dhruba Sapkota, Journalist, Ministry of Information and Communication and Mr. Kishor Panth, Cisco Systems

Nicaragua

Mr. Alfredo Wilson, Guegues Communications

Paraguay Mr. Juan Urrazza, organized already a national WSA-mobile competition Republic Of Korea Ms. Jung Hee Song, KoreaTelecom Switzerland

Adolf Dรถrig and Prof. Stephanie Teufel, Swiss ICT Award

Tajikistan

Mahinakhon Suleymanova, Sugdagroserv Consulting

USA

Ms. Cathilea Robinett, eRepublic Inc and Mr. Kel Smith, HealthEd Group

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WSA-mobile Report to ADSIC

6.2. National And Regional

WSA-mobile Contests

WSA-mobile encourages UN member states to conduct open and democratic national contests in close cooperation with WSA-mobile Office. Those national contests are ­official partners of WSA and newsletters and press releases to their network.

Austria

Bahrain

Bangladesh

Belgium

Bulgaria

Estonia

Germany

Indonesia

Iran

Ireland

Italy

Kuwait

Kyrgyzstan

Lithuania

Paraguay

Sri Lanka

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6.3. WSA-mobile Outreach through

Global Mobile Monday Chapters

Mobile Monday Adelaide Mobile Monday Ahmedabad Mobile Monday Amsterdam Mobile Monday Ann Arbor Mobile Monday Athens Mobile Monday Austin Mobile Monday Bangalore Mobile Monday Bangkok Mobile Monday Barcelona Mobile Monday Beijing Mobile Monday Belfast Mobile Monday Berlin Mobile Monday Boston Mobile Monday Brisbane Mobile Monday Brussels Mobile Monday Bucharest Mobile Monday Buenos Aires Mobile Monday Cairo Mobile Monday Cleveland Mobile Monday Chicago Mobile Monday Chisinau Mobile Monday Croatia Mobile Monday Dakar Mobile Monday Dar-es-Salaam Mobile Monday Denver Mobile Monday Detroit Mobile Monday Dublin Mobile Monday Dusseldorf Mobile Monday Edinburgh Mobile Monday Frankfurt Mobile Monday Hamburg

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WSA-mobile Report to ADSIC

Mobile Monday Hanoi Mobile Monday Helsinki Mobile Monday Hong Kong Mobile Monday Islamabad Mobile Monday Istanbul Mobile Monday Jakarta Mobile Monday Johannesburg Mobile Monday Kampala Mobile Monday Kiev Mobile Monday Lagos Mobile Monday London Mobile Monday Los Angeles Mobile Monday Lusaka Mobile Monday Madison Mobile Monday Malmo Mobile Monday Manchester Mobile Monday Manila Mobile Monday Melbourne Mobile Monday Miami Mobile Monday Milan Mobile Monday Milwaukee Mobile Monday Mauritius Mobile Monday Montreal Mobile Monday Mumbai Mobile Monday Munich Mobile Monday Nairobi Mobile Monday New York Mobile Monday Orlando Mobile Monday Oslo Mobile Monday Ottawa Mobile Monday Oulu

Mobile Monday Palestine Mobile Monday Paris Mobile Monday Pasadena Mobile Monday Perth Mobile Monday Philadelphia Mobile Monday Richmond Mobile Monday Rio De Janeiro Mobile Monday Sao Paulo Mobile Monday Seattle Mobile Monday Seoul Mobile Monday Shanghai Mobile Monday Silicon Valley Mobile Monday Singapore Mobile Monday Skopje Mobile Monday Slovenija Mobile Monday Sofia Mobile Monday St. Petersburg Mobile Monday Stockholm Mobile Monday Sydney Mobile Monday Taipei Mobile Monday Tallinn Mobile Monday Tampere Mobile Monday Tel Aviv Mobile Monday Tokyo Mobile Monday Toronto Mobile Monday Vancouver Mobile Monday Vienna Mobile Monday Vilnius Mobile Monday Washington Mobile Monday Zurich

6.3. WSA-mobile Outreach through Global Mobile Monday Chapters

Mobile Monday Workshop at WSA-mobile events 2013, Abu Dhabi

Mobile Monday president Jari Tammisto together with Ralph Simon, Tomi Ahonen and Gary Schwartz (from left to right) at WSA-mobile 2010, Abu Dhabi

Madanmohan Rao, Chief Researcher Mobile Monday at WSAmobile 2010, Abu Dhabi

Nagwa Zahran, Mobile Monday Egypt at WSAmobile 2013, Abu Dhabi

Alper Celan, Mobile Monday Dubai and Riyadh at WSA-mobile 2013, Abu Dhabi

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6.4. WSA-mobile Outreach through TEDx | Ideas worth spreading

Created in the spirit of TED’s mission, “ideas worth spreading,” the TEDx program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.

WSA-mobile got TEDx Ambassador Niki Ernst on board, who pitches the WSA-mobile Winners with their local TEDx organizers. Like that WSA-mobile winners become ambassadors of the global initiative of WSA-mobile and spread the word about the events in Abu Dhabi.

map: TEDx march 2013

Senior TEDx Ambassador, Niki Ernst WSA-mobile Speaker and Network member

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WSA-mobile Report to ADSIC

6.4. WSA-mobile Outreach through TEDx | Ideas worth spreading

WSA-mobile at TEDx Talk Salzburg, Austria, September 29th 2012 WSA-mobile Chairman Prof. Peter A. Bruck was invited to give a talk at TEDx Salzburg, held under the topic „Be Proud“.

Prof. Bruck introduced the global initiative of WSA-mobile and invited the audience to join the WSA-mobile events in February.

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7. Media Outreach Report WSA-mobile 2012/13 General Summary During the project period, WSA mobile received a coverage of 140+ media articles.

About 1/5 of these articles was published in print as well as online.

A list of all the clippings can be found at http://www.wsa-mobile.org/pr/wsa-in-the-news

Media Partnerships To incrase outreach, Partnership agreements were signed with international media – both in the Arab region and internationally. Media Partnerships were based on bartered agreements with Telecom Review, Al Ahram, Teletimes International, inforeviw, mobiThinking, mediamughals, connect world and ICT Community Portal. Media partnership agreements

7.1. Media Partners 2012/13

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WSA-mobile Report to ADSIC

7. Media Outreach Report WSA-mobile 2012/13

7.2. National calls for

best in mobile Content

Arab Region Media: The Peninsula, Gulf Times, Gulf Today, AME Info, Middle East Business Intelligence, Tahir Online, Mobilik.net International Media: La Nacion (Paraguay), The CEO Magazine (Uganda), Medianet (Austria), TECHINASIA (Indonesia) , BizCommunity.net (Malawi) View examples:

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7.3. Jury Evaluation

Selecting the best in mobile Content from all UN member states

Arab Region Media:

Saudi Gazette, Dubai Chronicle, Entrepreneur Levant

International Media:

Salzburger Nachrichten, Wiener Zeitung, heute (Austria), ­ ltima Hora, America Economia, ABC (Paraguay), Technology Banker (South Africa), U Make Mac (Indonesia), African Herald Expresss (Nigeria), Media Mughals (India), The Stream Magazine (Italy), Techfieber, Politik Digital (Germany), Guyana Chronicle,

...

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WSA-mobile Report to ADSIC

7.4. WSA-mobile Winners Announcements Arab Region Media: Entrepreneur Levant, Gulf Daily News, Dubai Chronicle International Media:

Multimedia Heute, Wienerzeitung (Austria), info Review (Macedonia), mobiThinking (France), SGEntrepreneurs (Indonesia), Politik Digital, CRN, GFM Nachrichten (Germany), Areapress (Italy)

...

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7.5. WSA-mobile Events in Abu Dhabi Pre-Event Coverage

Arab Region Media: AME Info, Dubai Chronicle, Zawya, Telcom Review, Dubai Chronicle, Arabian Gazette, T4me International Media: Werbeplanung.at (Austria), Horizont Jobs (Germany), Dublin News (Ireland), The Times of India (India), Alagoas (Brazil), Malaysia Sun,

...

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WSA-mobile Report to ADSIC

7.5. WSA-mobile Events in Abu Dhabi Pre-Event Coverage

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7.6. WSA-mobile Events in Abu Dhabi On-Event Coverage Arab Region Media:

The National, Khaleedj Times, Zawya, Gulf Today, Trade ­Arabia, AD Television News, Breitbart,

...

Abu Dhabi Televison News, February 3rd 2013

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WSA-mobile Report to ADSIC

7.6. WSA-mobile Events in Abu Dhabi On-Event Coverage

53

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WSA-mobile Report to ADSIC

7.7. WSA-mobile Events in Abu Dhabi Post-Event Coverage Arab Region Media:

Gulf Daily News, AME Info, Dubai Chronicle, ...

International Media: Ad Hoc News , Deutsche Welle, MED Engineering (Germany), Tech in Asia, E-Access Bulletin (UK), East West Digital News (Russia),

...

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7.8. Social Media

Webpages | www.wsa-mobile.org | events.wsa-mobile.org A dedicated eventpage was created to promote the event program, speakers, and app developers. ­ ublished On the WSA mobile page, blogposts were p frequently to promote the events and partners.

Furthermore, a public voting tool was implemented before the event to increase traffic on the sites and raise awareness for the events. General outreach increased just before the event.

Two videos were produced to promote the event – one before the event and another one afterwards.

Newsletters were sent out monthly and before the event, a customized e-mail invitation was sent out to journalists and stakeholders.

Visits 3,000

1,500

July 2012

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WSA-mobile Report to ADSIC

October 2012

January 2013

7.8. Social Media | Webpages

WSA-mobile Event Teaser Video

WSA-mobile Best of Mobile Congress Abu Dhabi Video

WSA-mobile email Invitations weekly sent out to all stakeholders

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7.8. Social Media

News Forums | Blogs WSA mobile reached broad reception in blogs, f­orums, newsletters and online news services around the globe.

Before the event in Abu Dhabi had been mentioned already 3468 times in blogs, twitter, etc.

WSA mobile received broadest coverage in Europe, North America and the Arab Region. However, the data used was gathered before the Abu Dhabi events, hence final outreach may be somewhat different in terms of geographical deployment.

Worldwide

USA

Middle East

Africa

Asia

Europe

South America

Overall 3,468 metions worldwide – leading source is Twitter (59%) followed by News (31%) and Blogs (9%)

Blog Forums News Twitter

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WSA-mobile Report to ADSIC

7.8. Social Media

Facebook | Twitter Since the WSA mobile kick-off in Barcelona, the WSA social media channels saw a constant increase in public attention.

PR strategy focused on Facebook and Twitter as main channels, promoting the campaign.

Additionally, advertisements were placed in critical project phases to increase awareness for the events in Abu Dhabi.

Twitter Follower

Twitter

Facebook Likes

Facebook Likes

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7.9. WSA-mobile Media Clippings 2012/13 • Signing Avatar App Prototype Wins Global Award (E-Access Bulletin Live, February 2013) • ONU premia software brasileiro que traduz mundo digital para surdos (Deutsche Welle, February 26, 2013)

• Deutsche Apps unter den Besten (MED Enginering, February 25 2013) • Mobile content – Africa’s no longer a spectator at the feast but big challenges ahead (Balancing Act, February 2013)

• Russian-American startup ‘News360’ honored at Abu Dhabi’s World Summit Award (East-West Digital News, 13. February 2013)

• Mobile Innovation: Top Ten trends for startups (Yourstory.In, 12. February 2013) • Startup Pitches: Ten Tips for Success (Yourstory.In, 11. February 2013) • Startup communities spur mobile innovation around the world (Yourstory.In, 10. February 2013)

• World’s Best App Developers Awarded in Abu Dhabi (Dubai Chronicle, 8. February 2013) • ADSIC and WSA-Mobile wrap up successful edition of world’s top mobile content event in Abu Dhabi (AME Info, 7. February 2013)

• Ithmaar Bank wins top UN based award (Gulf Daily News, 7. February 2013) • “HAMBURG (OTS) - BEI DER WSA MOBILE GRAND GALA IN ABU DHABI ...” (Ad-HocNews.de, 6. February 2013)

• Harpoen One of Three Asian Startups to Win World Summit Awards (Tech in Asia, 6.

February 2013)

• World Summit Award-Mobile 2013 kicks off today in Abu Dhabi to honor world’s top mobile content developers (Zawya, 3. February 2013)

• World Summit Award opens in Abu Dhabi (Trade Arabia, 4. February 2013) • Abu Dhabi hosts ‘Oscars’ of the apps (The National, 4. February 2013) • Abu Dhabi Television News (Min. 34, 3. February 2013) • World Summit Award-Mobile 2013 kicks off today in Abu Dhabi (Breitbart, 3. February 2013)

• World Summit Award-Mobile 2013 kicks off in Abu Dhabi (Gulf Today, 3. February 2013) • World Summit Award-Mobile 2013 kicks off today in Abu Dhabi (Khaleej Times, 3 February 2013)

• WSA mobile wählt sinnvollste Handyapps der Welt (Werbeplanung.at, 1. February 2013) • Mobile Masterminds Converge in Abu Dhabi (Zawya, 29 January 2013) • Abu Dhabi to host mobile app awards (The Times of India, 28 January 2013) • Leading m-content developers to converge in Abu Dhabi for 2013 World Summit Award - Mobile (AME Info, 27 January 2013)

• Abu Dhabi to host mobile app awards (Malaysia Sun, 27 January 2013) • Middle East App developers to be awarded at the Global Mobile Congress in Abu Dhabi (T4me, 21. January 2013)

• Abu Dhabi to host Global Mobile Congress (Arabian Gazette, 18. January 2013) • Aplicativo alagoano para inclusão social concorre a prêmio internacional (Alagoas, 17.

January 2013)

• WSA-mobile Content Conference in Abu Dhabi (HorizontJobs, 16. January 2013) • Abu Dhabi Turns into global hub for mobile excellence (Dublin News, 16. January 2013) • Abu Dhabi Turns into global hub for mobile excellence (Media Mughals, 16. January 2013) • Abu Dhabi Turns into global hub for mobile excellence (Dubai Chronicle, 16. January 2013) • Abu Dhabi Turns into global hub for mobile excellence (AME Info, 16. January 2013)

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WSA-mobile Report to ADSIC

7.9. WSA-mobile Media Clippings 2012/13

• Dermandar Panorama to be awarded world’s best app at global congress in Abu Dhabi (Entrepreneur Levant, 16. January 2013)• Finalists of the World Summit Awards (WSA) with Case Studies and 28 Videos (mobiThinking, 15. January 2013)

• Discover Excellence in Mobile Content 2.0 (infoReview, 29.12.2012) • Tripwolf-App wird mit dem World Summit Award Mobile ausgezeichnet (Mair Du Mont Media, 15. December 2012)

• Tripwolf-App erhält World Summit Award Mobile (At Media.at, 26. November 2012) • WSA-mobile 2012: Best Educational Apps for iPad (The Ipad Guide, 16. November 2012) • WildChords by Ovelin announced as a World Summit Award mobile winner (My News Desk, 12. November 2012)

• Streetspotr gewinnt World Summit Award der UN (Online Presseportal, 10. November 2012)

• tripwolf travel app wins World Summit Award (tripwolf blog, 9. November 2012) • Streetspotr gewinnt World Summit Award der UN (PRmaximus, 9. November 2012) • RIVER: dall’Italia al World Summit Award-mobile(The Stream Magazine, 9. November 2012)

• Positive Technology - Winner of the UN-based World Summit Award Mobile 2012 (YouTube, 8. November 2012)

• Products from Nigeria and Uganda awarded best mobile apps 2012 (African Herald Express, 8. November 2012)

• Grey Area, Ovelin and PS2 Media Group big winners in the WSA-mobile awards (Good News Finnland, 8 November 2012)

• Indonesia’s Haropen wins World Summit Award mobile; adds more content to app (SGEntre­preneurs, 8. November 2012)

• Zwei Austro-Apps sind Weltspitze (Multimedia Heute, 7. November 2012) • Spitzenleistung deutscher App-Entwickler beim WSA-Mobile (CRN, 7. November 2012) • Arab mobile apps developers among world’s best (Dubai Chronic, 7. November 2012) • 8 Mobile apps from Asia win at the World Summit Award (Media Mugahls, 7. November 2012)

• Tu Gutes und gewinn damit (Politik Digital, 6. November 2012.

• Austro-Apps unter den Besten der Welt (Media Net, 6. November 2012) • “Deutsche App-Entwickler sind Weltklasse”(Press Box, 6. November2012) • Streetspotr, Qtom TV und WheelMap gewinnen World Summit Awards (GFM Nachrichten, 6. November 2012)

• Eight Asian Winners on WSA Mobile Content (Tech Asia, 6. November 2012) • Apps aus Österreich unter den besten der Welt (Wiener Zeitung, 6. November 2012) • Tu Gutes und gewinn damit (politik-digital.de, 6. November 2012) • Uganda bags World Summit Mobile Apps Award (The CEO Magazine, 6. November 2012) • Eight Asian Winners on WSA Mobile Content (Yahoo News, 6. November 2012 • Dérive – World Summit Award Winner (Eduardo Cachucho, 5 November 2012) • Aplikasi Buatan Indonesia Harpoen Memenangkan World Summit Award Mobile (MakeMac Magazine, 5. November 2012)

• Austro-Apps unter den Besten der Welt (monitor, 5. November 2012) • WSA: Deutsche Handyapp sorgt für Mobilität bei Rollstuhlfahrern (portel.de, 5. November 2012)

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7.9. WSA-mobile Media Clippings 2012/13 • World Summit Award: Mit der “Wheelmap”-App zu mehr Barrierefreiheit (techfieber, 5.

November 2012)

• Salzburger sind beste Internet-Aktivisten der Welt (Salzburger Nachrichten, 2.November Éxito de aplicación nacional(ABC color, 1. November 2012) 2012)• • Aplicación paraguaya competirá en World Summit Awards (América economia, 26.

October 2012)

• Aplicación ganadora en WSA Paraguay queda entre las finalistas para la competición mundial (Recargale.com, 26. October 2012)

• Aplicación paraguaya para móviles entre las cinco mejores del mundo (NOVA Paraguay, 26.

October 2012)

• App local, entre las mejores del mundo (Paraguay.com, 26. October 2012) • Aplicación competirá en Abu Dabi (La Nacion, 26. October 2012) • Aplicación paraguaya para móviles entre las 5 mejores del mundo (nanduti 1020am, 26.

October 2012)

• Aplicación paraguaya, entre las mejores del mundo (ABC, 26. October 2012) • Aplicación paraguaya, clasificada entre las 5 mejores del mundo y va por más (Ultima Hora, 26. October 2012)

• Tres aplicaciones paraguayas, entre las mejores del mundo (Ultima Hora, 22. October 2012) • WSA mobile: 435 apps ingezonden (EMERCE, 28. September 2012) • FNB Banking App Nominated for World Summit Award (Financialtechnology, 20.

September 2012)

• FNB Banking App nominated for World Summit Award (Technology Banker, 20.

September 2012)

• Saudi mobile application ‘iBaloot’ nominated for WSA (Saudi Gazette. 21. September 2012)

• FNB Banking App nominated for World Summit Award (CAJ News, 19. September 2012) • FNB’s Banking App competes for Gold at the global World Summit Awards (Money Web, 20. September 2012)

• Acht Austro-Apps unter den besten weltweit (Heute, 17. September, 2012) • Personal realizó entrega de premios (La Nación, 07. August 2012) • Die besten Apps der Welt werden prämiert (Salzburger Nachrichten, 17. September 2012) •

(Mobilik.net, 17. September 2012) • Showdown for Content that Counts (Areapess, 13. September, 2012) • Kandidat-Kandidat Aplikasi iOS Indonesia di World Summit Award Mobile (Make Mac, 11.

September 2012) 2013 • (Tahir Online, 6. September 2012) • Abu Dhabi to host UN World Summit Award - Mobile Content in 2013 (AME Info, 6.

September 2012) • Abu Dhabi to host UN World Summit Award -Mobile content in 2013 (The CEO Magazine, 6. September 2012)

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7.9. WSA-mobile Media Clippings 2012/13

• Abu Dhabi to host UN World Summit Award - Mobile Content in 2013 (Middle East Business Intelligence, 6. September 2012)

• News Other News Local cell-phone business directory passes pre-selection process (Guyana Chronicle, 3. September 2012)• “Paraguay es el lugar ideal para impulsar empresas que provean servicios tecnológicos al mundo” (Nova Paraguay, 31. August 2012)

• Desarrolladores.py (ABC Color, 23. August 2012) • Radio Feature with WSA-mobile Paraguay Nominees (Radio Nanduti, 11. August 2012)• Premian a desarrolladores de aplicaciones nacionales (La Nación, August 2012)

• Creativos colocan al país en el circuito tecnológico, con aplicaciones móviles (Ultima Hora, 4. August 2012)

• Desarrolladores locales premiados (abc, 2. August 2012) • Premiarán con USD 1000 a desarrolladores de aplicaciones (Ultima Hora, Juli 2012) • Aplicaciones móviles en desarrollo (ABC Revista, Juli 2012) • World Summit Award Mobile Looks for Indonesia’s Best Mobile Content (Yahoo Malaysia, 18. Juli 2012)

• Contest announced to promote mobile applications (The Gulf Today, 18. Juli 2012) • World Summit Award Mobile Looks for Indonesia’s Best Mobile Content (TECHINASIA, 17.

Juli 2012)

• Registration opened for participation in the WSA 2012 (AMEinfo.com, 16. Juli 2012) • World Summit Award - Pajat (Pajat, 10. Juli 2012) • WSA Paraguay premiará a los mejores contenidos electrónicos y aplicaciones (www.abc. com.py, 7. Juli 2012)

• World Summit Award (Qatar - Supreme Council of Information & Communication Technology, June 2012)

• WSA-mobile Paraguay (e-Business, June 2012) • Hunt on for top mobile content developers (The Peninsula, 2.7.2012) • ictQATAR invites nominations for ‘Best mobile content’ (Gulf Times. 2.7.2012) • exthex vernetzt Patientendaten (medianet.at, 28.6.2012) • Nagradni konkurs Svjetskog samita – WSA-mobile (Vlada Crne Gore, 26.6.2012) • Uključite se i vi! Crna Gora na World Summit Award Mobile (Tehnologija.me, 24.6.2012) • Malawi asked for WSA Mobile Entries(www.bizcommunity.com, 19.6.2012) • WORLD SUMMIT AWARD MOBILE(http://nbic.polytechnic.edu.na, 15.6.2012) • Paraguay se presentará por primera vez en el WSA (holaandroid.com, 6.6.2012) • Se vino el WSA Paraguay (notasdesamuel.com, 6.2012) • WSA Paraguay 2012 premiará con 8000 dólares a los mejores contenidos móviles(paraguay. com, 4.6.2012)

• Juan de Urraza anuncia lanzamiento de World Summit Awards Paraguay(Radio Ñanduti,.6.2012)

• International competition: World Summit Award Mobile(www.creatingapps. telekomaustria.com, 21.5.2012)

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ADSIC DG H.E. Rashed Al Lahej Al Mansoori with Prof. Peter A. Bruck WSA-mobile, Abu Dhabi, UAE WSA-mobile in Abu Dhabi, UAE 2013 H.E. Mohammad Ahmad Al Bowardi, Secretary General of the Executive Council, Abu Dhabi , opens the WSA-mobile Gala in Abu Dhabi 2010 Keynote Gary Schwartz, CEO, Impact Mobile WSA-mobile Gala 2013, Abu Dhabi, UAE H-E. Mohammad Ahmad Al Bowardi and H.E. Rashed Al Mansoori at Grand Jury meeting Welcome Speech by Abdulkarim Al Raeesi, ADSIC H.E. Thomas Stelzer, UN USG Policy Coordination and Inter-Agency Affairs, Department of Economic and Social Affairs

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9 H.E. Mohammad Ahmad Al Bowardi, Secretary General of the Executive Council, Abu Dhabi with Prof. Peter A. Bruck, WSA Chairman 10 H.E. Mohamed Al Ghanim, Director General TRA, UAE at WSAmobile Conference 2010, Abu Dhabi 11 H.E. Ivo Ivanovski, Minister IT , Macedonia 12 WSA-mobile Gala 2010, Abu Dhabi, UAE 13 ADSIC Director of Strategy & Planning Abdulkarim Al Raeesi with Deputy Minister for ICT Macedonia, Ms. Marta Tomovska 14 Angry Birds COO Harri Koponen with ADSIC DG H.E. Rashed Al Lahej Al Mansoori

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2011 – 2013 Prof. Peter a. Bruck wsa-mobile Chairman

www.wsa-mobile.org Nora wolloch wsa-mobile Project Manager | wolloch@icnm.net

www.wsa-mobile.org www.facebook.com/worldsummitaward www.twitter.com/wsaOffice #wsam wsa-mobile@icnm.net

Under the patronage of

UNESCO United Nations Educational, ScientiďŹ c and Cultural Organization

design: floorfour.at

Matthias Gruber wsa-mobile Pr & Communications | gruber@icnm.net