TV Latina Media Kit 2010 Ingles

Media Kit

2010

1

Editorial Excellence

10

For 14 years, our editorial group has published articles based on exhaustive research, with the journalistic integrity the industry deserves. TV LATINA remains the leader in editorial excellence while other groups move away from the rigourous task of true journalism by publishing program catalogues and self-serving profiles of their advertisers.

REASONS

6

Best Printing

We are committed to providing the best quality paper and printing in the market. TV LATINA is the crown jewel of Spanish-language magazines in the media industry.

We believe that a shrewd advertiser like yourself will find value in choosing a beautiful and elegant publication to display your ad. Our design appeals to readers and your ad stands out.

TO ADVERTISE IN

2

The Most Influential Editorial Group

TV LATINA

TV LATINA is part of WORLD SCREEN, the most important, influential and respected group in the international media industry. This allows you to expand your target around the world at no additional cost. All printed and online information, including content from TV LATINA’s editors, plus summaries and translations in English, are done by our team, which is led by Anna Carugati, the group editorial director, and recipient of an Emmy award for journalism, a Columbia DuPont honorable mention and the Associated Press award for editorial excellence.

3

Proven Professionalism

We revise and edit all of our editorial carefully, offering our readers a trustworthy source of content. We also provide the industry with professional information, free of innuendo, gossip, half truths and distortions.

4

High Level Interviews

TV LATINA is the only magazine in the industry that has published exclusive interviews with Gustavo Cisneros (four times), Roberto I. Marinho (three times), Emilio Azcárraga (three times) and Ricardo Salinas Pliego (twice), the four most important media executives in Latin America. They trust our abilities and our commitment to quality.

5

Reach Assurance

TV LATINA reaches your target in all of Latin America, the U.S. Hispanic market and Iberia.

7

Online Exposure

Your ad will appear in the digital edition of the magazine, which reaches more than 35,000 media executives.

8

Annual Guides

Our company also distributes two yearly guides, the LATIN AMERICAN CHANNELS GUIDE and the LATIN AMERICAN DISTRIBUTORS GUIDE, each reaching 3,500 programming executives in the region.

9

Broad Online Coverage

We offer our sponsors coverage throughout the year with our online newsletters DIARIO TV LATINA, TV LATINA SEMANAL, TV CANALES SEMANAL, TV NOVELAS SEMANAL and TV NIÑOS SEMANAL, which are sent to over 5,000 executives in the region.

Moreover, our four English-language services reach an additional 30,000 executives each day, providing you with a powerful information tool during the entire year. Our website, TVLatina.tv, is viewed by an average of 25,000 unique visitors per month.

10

Show Your Programs In TVLatinaScreenings.tv

With your advertisement, you can promote your shows in TVLatinaScreenings.tv, the video portal of the Spanish-language entertainment industry. Reach English-language audiences at WorldScreenings.com.

More than ever we’d like to remind you that value is not only in finding space for the cheapest price— value is about getting the best environment and the best results that your money can buy. TV LATINA offers the best value in the industry.

Para ver este Media Kit en español, por favor visite www.tvlatina.tv/pages/TV-Latina-Media-Kit

1 diario

10 Online Opportunities 6 TVLatina.tv

Reaching over 5,000 media executives a day, the BlackBerry-friendly Diario TV Latina is the most important daily source of media news in Latin America, the U.S. Hispanic market and Iberia.

2

semanal

This newsletter provides the TeleMinuto—a video news bulletin analyzing the latest developments in the region—executive profiles and articles on terrestrial and pay-TV channels in the region, as well as a summary of the week’s most important news, every Friday.

3 An online weekly newsletter exclusively devoted to kids’ programming and merchandising, mailed out every Monday. The service also presents profiles of properties and executives and the top five kids’ news stories of the week.

4

canales

This service explores a different channel each Tuesday, providing detailed information on the network, including launch date, target demographic, senior executives, reach and method of distribution, content strategy and upcoming programming highlights.

5

semanal

Distributed every Wednesday, this online service profiles a telenovela each week, offering information on the creators and producers, a detailed synopsis and insights from the executives distributing the show.

Our cutting-edge Spanish-language website, TVLatina.tv, is seen by over 25,000 unique monthly visitors, with an average of 200,000 page views a month. The site contains a wide range of content, including news, features, profiles, interviews, data, video reports and more.

7 The video portal for the Spanish-language entertainment community. Program buyers can watch video clips from several distributors in the region, while platforms and media buyers can sample the content slates of the main pay-TV channels. This simple, elegant and user-friendly destination is powered by Brightcove.

8 Video Reports We now offer special video reports on a wide range of topics. The reports are housed on our website and are accessible through a link in Diario TV Latina, as well as via our online multimedia page and through our weekly newsletters, which reach more than 5,000 media executives a day. You can be the sole sponsor of one of our video reports.

9 Sponsored Directories and Reports We provide readers with hotel and restaurant directories, ratings reports and other resources that are available in print and online before the markets. You can become the sole sponsor of our special reports and directories.

10 English-Language Online Services Our English-Language website, WorldScreen.com, is now seen by more than 30,000 unique monthly visitors. TVLatina.ws and TVNovelas.ws provide daily news and information on industry and programming trends in Latin America.

What they are saying about us…

“World Screen provides clear, insightful reporting on the most critical and complex issues of our industry. It combines local savvy with a global perspective, and it is an important source of information.”

—Gustavo Cisneros, Chairman Cisneros Group of Companies “World Screen—a very useful, informative and comprehensive guide.”

—Roberto Irineu Marinho, President Organizações Globo “World Screen is the industry insider’s goto guide to the ever-changing global media marketplace. For a global content producer like Telemundo, it is an essential publication to help us understand the big trends and get to know the players in the industry.”

—Don Browne, President Telemundo Communications Group “In the ever-changing and globalized television industry, it’s very important to be able to rely on a trustworthy and timely source of information.

World Screen has become a reference for everyone who works in the industry.”

—Mario San Román, CEO TV Azteca “World Screen gives me the global perspective and research depth that I need to make business decisions. In today’s world, where media platforms are converging more and more, a magazine like World Screen helps us sort the information and identify relevant trends in our industry.”

—Roberto Vivo, Chairman & CEO Claxson

“[World Screen]...as essential as a BlackBerry.”

—Hernán López, COO FOX International Channels “TV Latina and World Screen are valuable tools in the television industry. Both offer a detailed look and global analysis of the industry, which is why they are essential sources for information.”

—Luis Velo Puig-Durán, CEO Telefe “I read World Screen religiously to keep me well informed and find tendencies and innovations for our acquisitions!”

—Carlos Sandoval General Director of Content Acquisitions Televisa “Intuitive and timely journalism.”

—Enrique Martínez Executive VP and General Director Discovery Networks Latin America/U.S. Hispanic “TV Latina has become one of the most reliable sources of information in the industry for channels, programmers and related companies.

Information keeps us up to date on the most important news relating to the main media companies, viewership trends and markets.”

—Eduardo Ruiz, Executive VP and General Manager A&E Ole Networks “In an industry that moves so quickly and where change is constant, TV Latina is a very effective solution because it offers excellent information, always up to date and precise, and it goes straight to the point.”

—Sergio Pizzolante Executive VP and General Manager E! Entertainment Television Latin America

“The world gets smaller by the day. Inversely, the importance of World Screen in covering the industry gets bigger.”

—Alberto Pecegueiro, General Director Globosat “TV Latina is modern, serious and effective for staying in touch with added-value information on the pay-TV industry.”

—Edgar Spielmann, President and CEO LAPTV “TV Latina is a concise and useful tool for being well informed in our changing industry.

It lets us glimpse trends and introduces us to its players.”

—Alejandro Harrison, CEO Pramer “As relatively new players in the market, Dori Media Group achieved great worldwide exposure and awareness of our brand name in a short time—World Screen definitely played an important role achieving it.”

—Nadav Palti, President and CEO Dori Media Group “World Screen covers from A to Z the whole world of pay TV.” —Alexandre Annenberg, Executive Director ABTA “With media becoming more globalized and the pay-TV industry growing constantly, TV Latina is a necessary publication that offers relevant, precise and well documented information.”

—Marcello Coltro Senior VP and Chief Marketing Officer MGM

Publications

Mechanical Requirements AD SIZE

INCHES WIDTH LENGTH

Full Page w/Bleed

10.125” 13.625”

25.72

34.61

Trimming to

9.5”

13”

24.13

33.02

Full Page (without Bleed)

8.5”

12”

21.59

30.48

49.85

34.61

Full 2-Page Spread w/Bleed*

19.625” 13.625”

Trimming to*

19”

13”

48.26

33.02

Full 2-Page Spread (without Bleed)*

18”

12”

45.72

30.48

Junior Page**

6.75”

9.5”

17.15

24.13

Junior Page Spread* **

13.75”

9.5”

34.93

24.13

1/2 Page (vertical)**

4.75”

13”

12.07

33.02

1/2 Page (horizontal)**

9.5”

5.75”

24.13

14.61

1/3 Page (vertical)**

3.25”

13”

8.26

33.02

1/3 Page (horizontal)**

9.5”

3.25”

24.13

8.26

1/4 Page (vertical)**

2.5”

13”

6.35

33.02

1/4 Page (horizontal)**

9.5”

2.75”

24.13

6.99

1/4 Page**

4.75”

6.5”

12.07

16.51

Cover World Screen *** Trimming to

10.125” 13.625” 9.5” 13”

25.72 24.13

34.61 33.02

Cover Targeted Magazines *** Trimming to

10.125” 13.625” 9.5” 13”

25.72 24.13 21.59

Strip

8.5”

1”

TV Latina is a Spanish-language publication covering the pro-

CENTIMETERS WIDTH LENGTH

gramming, cable and satellite industries in Latin America, the U.S. Hispanic market and Iberia.

TV Niños is a magazine completely devoted to the business of children’s programming and merchandising.

TV Formatos is the magazine devoted to the international business of formats.

Latin American Channels Guide is an annual portable guide that provides a comprehensive look at the cable-and-satellite industry in Latin America. This guide is distributed at seven conventions throughout the year and is mailed to 2,000 cable operators and media buyers in the region.

Latin American Distributors Guide is an annual portable guide exclusively devoted to the business of program distribution in Latin America, the U.S. Hispanic market and Iberia. This guide is available at NATPE and the L.A. Screenings. It is also mailed to 2,000 programming decision-makers at terrestrial, cable and satellite services in the region.

Circulation TV Latina is sent to: ● Chairmen, presidents, CEOs and general managers. ●

34.61 33.02

Cable operators, pan-regional media buyers and regional advertising agencies.

●

2.54

●

Directors of programming, planning and co-productions.

Program buyers in each area for every program genre in all television stations, cable channels, pay-TV and satellite services, MSOs and advertising agencies in Latin America, the U.S. Hispanic market and Iberia.

LIVE MATTER MUST BE HELD 1/2” (14mm) AWAY FROM TRIM. * please allow 1/2” (14mm) for gutter— 1/4” (7 mm) on each side of center. ** add 5/16” (8mm) bleed around all fractional ads. *** Please create the top 2.5” of the ad as a clean, clear color area—with no type or images, so we can place our logo. Keep all live matter about 3” away from the top of your ad.

Advertising Rates (U.S. DOLLARS/GROSS RATES)

Digital Files We accept PDFx-1a compliant PDF files. Industry recommendation is to generate your PDF files using standard PDF creation tools such as Adobe Acrobat Distiller. To utilize this standard application, first create a postscript file from the application and then distill that postscript file to a PDF using Adobe Acrobat Distiller’s high-quality press settings. We do not recommend you export or print directly to a PDF file from the application as these files contain known issues and are not widely supported.

Four Color Full page Junior page 1/2 page 1/3 page 1/4 page

All artwork must be CMYK (RGB and index images are not acceptable) with fonts embedded. Please keep all crop marks and registration marks outside of the bleed area. No EPS or native files accepted.

Covers (4/C only) Front Cover US$15,000 Inside Front Cover US$6,000 Targeted Cover US$12,000

All images should be 300 dpi at 100%. Spreads and multiple ads must have order of pages clearly marked.

ALL MATERIALS MUST BE ACCOMPANIED BY DIGITAL COLOR PROOFS.

1X US$3,200 2,900 2,050 1,700 1,350

4X US$3,000 2,750 1,900 1,600 1,300

8X 12X US$2,850 US$2,700 2,600 2,400 1,800 1,700 1,500 1,425 1,200 1,150

Inside Back Cover US$5,000 Back Cover US$7,000 Strip US$2,000

Metallic and PMS color US$600 (net) additional per page.

Gatefolds and Inserts Rates and specifications upon request.

Publishing Schedule ISSUE DATE Annual January February March April May July/August September October

MAGAZINES

BONUS DISTRIBUTION

Latin American Channels Guide/Distributors Guide Multiple markets TV Latina/TV Niños/TV Formatos NATPE TV Latina Andina Link TV Latina Canitec TV Latina MIPTV TV Latina/TV Niños/TV Formatos L.A. Screenings TV Latina Tepal TV Latina Jornadas TV Latina MIPCOM/Andina Link Centroamérica/Chile Media Show

For space reservations and ad material deadlines, contact us at (212) 924-7620.

Terms and Conditions Invoices due in 30 days.

15 percent to recognized agencies.

Payment by check in U.S. dollars from a bank with a branch in the U.S. or bank transfer. All bank transfer fees must be paid by advertiser.

A 3 percent additional charge per month will be assessed on uncollected invoices past 90 days.

There will be a $150 charge per page to changes to advertisements that have already been plated.

Subject to our credit requirements. Publisher not responsible for an “act of God” or any other cause beyond reasonable control.

TV Latina 1123 Broadway, Suite 1207, New York, NY 10010 • Telephone: (212) 924-7620 • Fax: (212) 924-6940 • E-mail: rguise@worldscreen.com • www.tvlatina.tv