21st World Scout Jamboree, United Kingdom 2007 - Design Guidelines/English version

The badge/logo Colour Logos The World Scout Jamboree badge/logo should always appear complete and in the correct proportion. You should never attempt to redraw the badge/logo or retype the text. If you need the badge/logo in a different format, contact the Scouting 2007 office for assistance (jamboree@scouting2007.org).

World Scout Jamboree badge/logo in four colour process - CMYK.

Wherever possible, please use one of the colour versions.

If the badge/logo is to be used on a coloured background, please ensure that it is legible. Please avoid placing the badge/logo on colours which will jar against the red border e.g. pink. In this situation, lay a white diamond underneath it to create a clear area.

World Scout Jamboree badge/logo in grey.

Mono Logos Sometimes colour isn’t available so two mono badge/ logo have been developed. The grey version is for print where different tones are distinguishable. The black version should be used for other situations e.g. faxes.

For single colour print, the mono badge/logo should be used. Make sure there is enough contrast between the colour of the badge/logo and the background.

World Scout Jamboree badge/logo in black.

Size The text in the badge/logo should always be legible. In print the minimum size of the logo should be 30mm across. On screen this size should be increased as the resolution on monitors is lower.

World Scout Jamboree badge/logo in blue on white, using the mono tiff file.

30mm

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The badge/logo Formats on CD Freehand

Vector format originated in Freehand 9 on Apple Macintosh.

4c four colour process - CMYK black black only grey shades of black small for use under 60mm rev white text around edge

Mac .eps

Vector format for output on pdf and print. For use on Apple Macintosh Computers.

4c four colour process - CMYK black black only grey shades of black small for use under 60mm rev white text around edge

Generic .eps

Vector format for output on pdf and print, as above but more suitable for use on PCs. 4c four colour process - CMYK black black only grey shades of black small for use under 60mm rev white text around edge

WSJBadge-4C-Sm-Mac.eps

.tif

4C SM Mac

four colour CMYK small - approx 8cm for use on Macs

WSJBadge-Grey-Sm-Generic.eps grey shades of black SM small - approx 8cm Generic can be used on Macs or PCs

Bitmap format for output on pdf and print when eps isn’t appropriate.

Spectrum logo and mono logo only.

Not transparent. Anti-aliased edges (smooth). The black BMP versions are high resolution with sharp edges these are transparent.

4c four colour process - CMYK black black only grey shades of black WSJBadge-Black-Sm-.jpg

.jpg

Compressed bitmap format for use on PCs in Microsoft documents or web use. Spectrum logo and mono logo only. Not transparent.

RGB RGB colour black black only grey shades of black

.gif

Indexed colour for use on the Web. Colour Indexed colour grey Indexed colour - shades of black

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black SM jpg

black and white only small - approx 8cm jpeg format

The design element A Jamboree design element has been produced to supplement the World Scout Jamboree badge/logo and offer more flexibilty of use. Two variants have already been designed and are described here. National Scout Organizations and Associations are also invited to use and tailor the Jamboree design element as part of their own Jamboree logos, for example by using national colours. A derivative licence is required - please see the Licencing section of this Design Guide.

World Scout Jamboree design element for use on light backgrounds.

World Scout Jamboree design element for use on dark backgrounds.

Should also be used on the spectrum background, preferably on the blue and purple colours.

Colour The World Scout Jamboree design element should always appear complete and in the correct proportion.

You should never attempt to redraw the logo or retype the text. If you need it in a different format, contact the Scouting 2007 office for assistance.

World Scout Jamboree badge/logo.

Wherever possible, please use one of the colour versions.

If it is to be used on a coloured background, please ensure that it is legible.

World Scout Jamboree design element in black.

There are two different styles for use on different backgrounds.

The World Scout Jamboree badge/logo should also be used on any document which contains this design element.

World Scout Jamboree design element in white.

Mono Sometimes colour isn’t available so black and white versions have been developed.

World Scout Jamboree design element in blue on white, using the mono tiff file.

For single colour print, the mono version should be used. Make sure there is enough contrast between the colour of the design element and the background.

Size The text should always be legible. In print the minimum size of the element should be 30mm across when in print. On screen this size should be increased as the resolution on monitors is lower.

30mm

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The design element Formats on CD Freehand

Mac .eps

Vector format originated in Freehand 9 on Apple Macintosh.

4C SM Mac

4c 4c-neg black white

WSJ-Neg-4C-SM-Generic.eps

four colour process - CMYK black only

Compressed bitmap format for use on PCs in Microsoft documents or web use. Spectrum logo and mono logo only. Not transparent.

RGB black

.gif

four colour process - CMYK four colour process - CMYK black only white only

Bitmap format for output on pdf and print when eps isn’t appropriate.

Spectrum logo and mono logo only.

Not transparent. Anti-aliased edges (smooth). The black BMP versions are high resolution with sharp edges these are transparent.

4c black

.jpg

four colour process - CMYK four colour process - CMYK black only white only

Vector format for output on pdf and print, as above but more suitable for use on PCs. 4c 4c-neg black white

.tif

four colour process - CMYK four colour process - CMYK black only white only

Vector format for output on pdf and print. For use on Apple Macintosh Computers.

4c 4c-neg black white

Generic .eps

WSJ-4C-SM-Mac.eps

RGB colour black only

Indexed colour for use on the Web. Colour Indexed colour black black only

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Neg 4C SM Generic

four colour CMYK small for use on Macs

for use on dark backgrounds four colour CMYK small can be used on Macs or PCs

WSJ-Neg+Yell-4C-L-Generic.eps Neg+Yell for use on bright diamond background where the text crosses the white grid 4C four colour CMYK SM small Generic can be used on Macs or PCs

WSJ-4C-SM.tif 4C SM

four colour CMYK small

WSJ-Black-SM-BMP.tif Black SM

Black small

WSJ-Black-SM.jpg Black SM

Black small

Type The fonts used are from the Meta family. The three which are used for the World Scout Jamboree are:

MetaNormal-Roman (15 pt)

ABCDEFGHIJKLMNOPQRSTUVWXYZ MetaNormal-Roman MetaMedium-Roman MetaBlack-Roman

abcdefghijklmnopqrstuvwxyz 1234567890

This is a licensed typeface and therefore, if not owned, will need to be purchased from a type foundry.

As an alternative where Meta is not available, Verdana may be used.

MetaMedium-Roman (15 pt)

Bullet points should be small diamonds, with or without rounded corners, in either one or a mixture of all the colours in the World Scout Jamboree colour palette. For example:

abcdefghijklmnopqrstuvwxyz

Bullet point Bullet point Bullet point Bullet point Bullet point Bullet point

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

MetaBlack-Roman (15 pt)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verdana (13 pt)

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Colour This is the World Scout Jamboree colour palette.

Four colour process CMYK

RGB

HTML

Pantone 032 CVU

c 0 m 91 y 87 k 0

r 234 g 42 b 43

#CC3333

Pantone 144 CVU

c 0 m 47 y 100 k 0

r 255 g 128 b 0

#FF9900

Pantone 109 CVU

c 0 m 9 y 94 k 0

r 255 g 197 b 0

#FFCC00

Pantone 361 CVU

c 76 m 0 y 91 k 0

r 53 g 160 b 33

#009933

Pantone 364 CVU

c 72 m 0 y 100 k 50

r 59 g 101 b 29

#336633

Pantone Process Cyan CVU

c 100 m 0 y 0 k 0

r 0 g 158 b 212

#0099FF

Pantone 2747 CVU

c 100 m 79 y 0 k 9

r 0 g 58 b 165

#333366

Pantone 527 CVU

c 79 m 94 y 0 k 0

r 80 g 23 b 148

#660099

Pantone reference

These colours also merge to form the spectrum in the logo and backgrounds.

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Backgrounds The bright diamond background is available in various files - see below. These can be used as a backdrop for promotional material - posters, postcards, covers for documents etc. .psd

Adobe Photoshop layered files in four colour process CMYK A1 A1 plus 3mm bleed A4 A4 plus 3mm bleed

.tif

Bitmap tiff format for output on pdf and print. Four colour process CMYK. A1 A1 plus 3mm bleed A4 A4 plus 3mm bleed 72dpi low resolution version

.jpg

WSJ-BGplain

Compressed bitmap format for use on PCs in Microsoft documents or web use. RGB colour.

A1 A1 plus 3mm bleed A4 A4 plus 3mm bleed 72dpi low resolution version

This background is also available with the diamond photos in place, in A4 only.

For documents where more white space is needed, a light background is available. As on this design guide, a mixture of the two is the most effective way of using the backgrounds.

WSJ-BG+photos

Tiff and jpeg files available, as above, exactly the same size and resolution to ease layout when using both backgrounds together.

WSJ-BGrev15%

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Stationery & Bulletins The Jamboree bulletin is the official means of communicating with National Scout Organizations/ Associations that are members of the World Organization of the Scout Movement.

The bulletin and the stationery designs that will be used by the office of the 21st World Scout Jamboree are shown here.

National Scout Organizations may wish to use the design elements that we have provided to produce bulletins and stationery for their national Jamboree Contingent that are related in appearance to the official ones.

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Sample files There are two sample layouts included on the CD which can be used by National Scout Organisations and National Scout Associations when promoting and administering the World Scout Jamboree.

Poster Suggested layout for a poster. This can be output for multiple distribution. Artwork size A2 420 x 594mm.

Also supplied as an A4 document and a low resolution (150dpi) version. .psd

Adobe Photoshop layered file

.tif

‘Flattened’ tiff file

Microsoft Powerpoint This is a template document which may be used for presentations. .pot

Microsoft Powerpoint template with embedded jpeg backgrounds

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Obtaining a Licence Licencing The Jamboree badge/logo and the related Jamboree design element will symbolise the 21st World Scout Jamboree to millions of people both inside and outside Scouting, and it is essential that they are used consistently and correctly.

In addition, the Jamboree badge/logo and design element are trademarks and have a “brand value� which can be used to generate funds for Scouting around the world through commercial activity.

All usage of the Jamboree badge/logo or design element must therefore be licenced.

Licences to use the Jamboree badge/logo and design element are available to recognised National Scout Organizations and can be obtained from Scouting 2007.

World Scout Jamboree badge/logo and design element The Jamboree badge is intended only for use by a nation’s contingent attending the Jamboree, and will be produced and distributed by Scouting 2007.

The Jamboree logo is the same as the Jamboree badge, and is used in printed or electronic form. The Jamboree logo is always to be used exactly as described in this design guide, and no variations are permitted.

The Jamboree design element can be used in any of its existing forms (as described in this design guide), or can be incorporated as part of a derivative Jamboree design produced by a National Scout Organization.

World Scout Jamboree design element

Protection The 21st World Scout Jamboree badge/logo has been registered as a trademark with the World Intellectual Property Organization (WIPO). This protection allows both the World Scout Bureau and Scouting 2007 to take legal action against any individual or entity for the unauthorised reproduction of the badge/logo.

National Scout Organizations are encouraged to register and protect the Jamboree badge/logo and Jamboree design element, and any derivative Jamboree design in their own country.

Types of Licences There are three types of licences: Commercial licences, for the use of the Jamboree badge/logo or design element on products which are sold to raise money on behalf of Scouting Non-commercial use, for the use of the Jamboree badge/logo or design element on items which are used to promote and communicate the World Scout Jamboree without major financial gain Derivative licences, which are only available for the Jamboree design element, enabling National Scout Organizations to create their own Jamboree design and use it commercially or non-commercially.

For more information and to obtain a licence, please contact the Scouting 2007 office at Gilwell Park in the UK, or email licence@scouting2007.org.

World Scout Jamboree badge/logo

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Obtaining a Licence Members of WOSM are authorised to use the Jamboree badge/logo and the Jamboree Design Element both commercially and non-commercially.

Non-commercial use

For commercial use a commercial licence is required and royalties must be paid.

For the non-commercial use of either logo, National Scout Organizations are requested to declare their use of the Jamboree badge/logo or the Jamboree Design Element to Scouting 2007 for historical record purposes.

Commercial Licences

Examples could include leaflets, posters, displays, and gifts.

For the commercial use of the Jamboree badge/logo or Jamboree Design Element, i.e. any item intended for sale (souvenirs, programme materials, promotional materials, etc.) a commercial licence is required and royalties must be paid (normally 10 percent of the manufacturing cost of the product.)

Examples could include t-shirts, clothing, hats, mugs, commemorative items, and books.

To obtain a Commercial licence, please provide the following information to Scouting 2007: Type of product. (A sample, picture or drawing of the product if possible)

Such a publication must indicate that you are licensed to use the trademarked Jamboree badge/logo or design element.

The non-commercial use of the Jamboree badge/logo or Jamboree Design Element should also be consistent with a good image and the values of Scouting.

When declaring non-commercial use, provide the following information to Scouting 2007: Type of product/publication. (A sample, picture or drawing of the product.)

Derivative Licences

Quantity to be produced.

Name of the manufacturer.

Estimated manufacturing cost and selling price if any.

Name and address of the distributor if not the National Scout Organization.

The product must show that the Jamboree badge/logo is a registered trademark or that the Jamboree design element is a trademark.

Derivative licences do not require the payment of royalties, and are only available for the Jamboree design element.

This enables National Scout Organizations to create their own Jamboree design, based on the worldwide Jamboree design element, and then use it commercially or non-commercially.

Licences will only be granted for use on products that are consistent with a good image and the values of Scouting.

The derivative Jamboree design should be significantly different from the original Jamboree design element for example, by using national colours instead of yellow or the spectrum, or by adding additional national design elements.

The use of the Jamboree badge/logo or design element in events or other programmes involving sponsorship may be subject to payment of royalties.

National Scout Organizations are encouraged to register and protect the derivative Jamboree design in their own country.

Scouting 2007 reserves the right to cancel a licence immediately should the licensee or its designated representative not respect the terms of the licence, or their activities are contrary to the image and values of Scouting.

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CD artwork The following files are available on the 21st World Scout Jamboree design guide CD.

Design element Freehand files

Please see pages 2 and 4, detailing design descriptions, for guidance on which artwork to use.

Badge/logo Freehand files WSJBadge-4C-Sm-Mac.fh WSJBadge-4C-L-Mac.fh WSJBadge-Black-Sm-Mac.fh WSJBadge-Black-L-Mac.fh WSJBadge-Grey-Sm-Mac.fh WSJBadge-Grey-L-Mac.fh

Mac eps files WSJBadge-4C-Sm-Mac.eps WSJBadge-4C-L-Mac.eps WSJBadge-Black-Sm-Mac.eps WSJBadge-Black-L-Mac.eps WSJBadge-Grey-Sm-Mac.eps WSJBadge-Grey-L-Mac.eps

Generic eps files WSJBadge-4C-Sm-Generic.eps WSJBadge-4C-L-Generic.eps WSJBadge-Black-Sm-Generic.eps WSJBadge-Black-L-Generic.eps WSJBadge-Grey-Sm-Generic.eps WSJBadge-Grey-L-Generic.eps

Tiff files WSJBadge-4C-L.tif WSJBadge-4C-Sm.tif WSJBadge-Black-L.tif WSJBadge-Black-Sm.tif WSJBadge-Grey-L.tif WSJBadge-Grey-Sm.tif WSJBadge-Black-L-BMP.tif

Jpeg files WSJBadge-Black-L.jpg WSJBadge-Black-Sm.jpg WSJBadge-Grey-L.jpg WSJBadge-Grey-Sm.jpg WSJBadge-RGB-L.jpg WSJBadge-RGB-Sm.jpg

WSJ-4C-SM-Mac.fh WSJ-4C-L-Mac.fh WSJ-Black-SM-Mac.fh WSJ-Black-L-Mac.fh WSJ-Neg-4C-SM-Mac.fh WSJ-Neg-4C-L-Mac.fh WSJ-Neg+Yell-4C-SM-Mac.fh WSJ-Neg+Yell-4C-L-Mac.fh WSJ-White-SM-Mac.fh WSJ-White-L-Mac.fh

Mac eps files WSJ-4C-SM-Mac.eps WSJ-4C-L-Mac.eps WSJ-Neg-4C-SM-Mac.eps WSJ-Neg-4C-L-Mac.eps WSJ-Neg+Yell-4C-SM-Mac.eps WSJ-Neg+Yell-4C-L-Mac.eps WSJ-Black-SM-Mac.eps WSJ-Black-L-Mac.eps WSJ-White-SM-Mac.eps WSJ-White-L-Mac.eps

Generic eps files WSJ-4C-SM-Generic.eps WSJ-4C-L-Generic.eps WSJ-Neg-4C-SM-Generic.eps WSJ-Neg-4C-L-Generic.eps WSJ-Neg+Yell-4C-SM-Generic.eps WSJ-Neg+Yell-4C-L-Generic.eps WSJ-Black-SM-Generic.eps WSJ-Black-L-Generic.eps WSJ-White-SM-Generic.eps WSJ-White-L-Generic.eps

Tiff files WSJ-4C-SM.tif WSJ-4C-L.tif WSJ-Black-SM.tif WSJ-Black-L.tif WSJ-Black-SM-BMP.tif WSJ-Black-L-BMP.tif

Jpeg files

Gif files

WSJ-RGB-SM.jpg WSJ-RGB-L.jpg WSJ-Black-SM.jpg WSJ-Black-L.jpg

WSJBadge-Colour.gif WSJBadge-Grey.gif

Gif files WSJ-Colour.gif WSJ-Black.gif

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CD artwork Please see pages 7 and 9, detailing design descriptions, for guidance on which artwork to use.

Poster Adobe Photoshop layered files

Backgrounds - bright colours

WSJA2Poster.psd WSJA4Poster.psd

Tiff files WSJ-BGplain A1.tif WSJ-BGplain A4.tif WSJ-BGplain A4 72dpi.tif

Tiff files WSJA2Poster150dpi.tif WSJA4Poster.tif WSJA4Poster150dpi.tif

Jpeg files WSJ-BGplain A1.jpg

Powerpoint .pot template

WSJ-BGplain A4.jpg WSJ-BGplain A4 72dpi.jpg

WSJPowerpointTemplate.pot

Backgrounds - light grid on white Tiff files WSJ-BGRev15%A1.tif WSJ-BGRev15%A4.tif WSJ-BGRev15%A472dpi.tif

Jpeg files WSJ-BGRev15%A1.jpg WSJ-BGRev15%A4.jpg WSJ-BGRev15%A472dpi.jpg

Background with photos Adobe Photoshop layered files WSJ-BG+photosA4.psd

Tiff files WSJ-BG+photosA4.tif WSJ-BG+photosA472dpi.tif

Jpeg files WSJ-BG+photosA4.jpg WSJ-BG+photosA472dpi.jpg

These Design Guidelines have been issued as Appendix 3 of the 21st World Scout Jamboree Bulletin 1, which is the official means of communicating with the National Scout Organizations / Associations that are members of the World Organization of the Scout Movement.

Copyright Š Scouting 2007, April 2004. The 21st World Scout Jamboree is an official event of the World Organization of the Scout Movement. The 21st World Scout Jamboree Badge/Logo and the World Scout Emblem are registered trademarks of the World Organization of the Scout Movement, and the Jamboree Design Element and Jamboree Design Layout are trademarks of Scouting 2007.

Photographs courtesy of John Angerson, The Scout Association and the World Organization of the Scout Movement.

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For further information please contact Scouting 2007 on +44 (0)20 8433 7100 or jamboree@scouting2007.org, or visit our website at www.scouting2007.org