Watch And FOLLOW

Across Facebook, YouTube, Twitter, VK, Weibo, TikTok and Instagram, UIPM constantly uses its owned media assets as a tool to educate, inform, inspire and entertain fans and the Olympic community about the values of UIPM Sports in a fun, emotional, dynamic and engaging way.

Since 2017 UIPM has aligned to the global trend of major create and share live action and stories via video, battling to become the go-to place for short, in-the-moment content that spurs action and engagement.

Adopting this tactic into competition coverage UIPM enabled athlete takeovers and live coverage of competitions, resulting in an increase in reach